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MEDIAKIT 2020 1
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020
OUR CORE VALUES MEDIAKIT 2020 2
GERMAN-LANGUAGE EDITION
PURPOSE RESPECT
We believe in our longstanding purpose: to be global We respect the dignity of our employees, consumers, ad-
champions of free market enterprise and entrepreneurial vertisers, partners and competitors. By working together,
capitalism. Not only do we celebrate the power of the listening with an open mind and accepting each other, we
entrepreneur, we also bring an entrepreneurial mind-set to harness the collective power of each individual to make us
everything we do. It’s our shared purpose that inspires us to better.
help change the world and that drives our business success.
INTEGRITY INNOVATION
Operating in an ethical way, with honesty and integrity, is We have a relentless focus on innovation. Collaboration,
the foundation of our business. We’re committed to creating teamwork and a commitment to excellence allow us to
a culture that ensures fairness and promotes transparency. innovate, develop products faster, grow and lead the way
Maintaining the quality of the journalism we produce, the in the media industry. We don’t fear change – we thrive on
content we create and the products we develop is critical to it. Amid the always-evolving media and tech landscape,
the integrity of our brand. we recognize the need to remain nimble and to constantly
reinvent ourselves.
BOLDNESS
We embrace new ideas, make bold decisions and take
action. Calculated risk is core to our DNA. We learn from
our experiments and seek continuous improvement. It’s
important to us that we have a passion for what we do, that
we have fun and that we play to win.
MEDIAKIT 2020 3
GERMAN-LANGUAGE EDITION
BERLIN
WIEN
The German-language edition of Forbes Forbes Global Angola Latvia
covers three countries: Germany, Austria and Austria Liechtenstein
Switzerland. We produce one magazine for three 39 International Brazil Mexico
advertising markets. Editions Bulgaria Middle East
China Poland
In addition to the print magazine published 400+ Employees Czech Republic Portugal
in Austria, there is also the option of booking Estonia Romania
separate advertising activities in Germany (via 12 Languages Georgia Russia
the digital kiosk Readly) and in Switzerland (print Germany Slovakia
magazine, circulation 10,000 copies). Greece South Korea
Hungary Spain
India Switzerland
Indonesia Thailand
Israel Turkey
Italy United States
Japan United Kingdom
Kazakhstan Vietnam
MEDIAKIT 2020 4 GERMAN-LANGUAGE EDITION ISSUE PRINTING MATERIAL PUBLICATION NR. 1—20 JANUARY RADICAL CHANGE 1/23/2020 1/30/2020 NR. 2—20 FEBRUARY SPACE 2/20/2020 2/27/2020 NR. 3—20 MARCH ARTIFICIAL INTELLIGENCE 3/19/2020 3/26/2020 NR. 4—20 APRIL MONEY 4/23/2020 4/30/2020 NR. 5—20 MAY FOOD 5/20/2020 5/28/2020 NR. 6—20 JUNE 30 UNDER 30 DACH 6/23/2020 6/26/2020 NR. 7/8—20 JULY/AUGUST SMART CITIES 7/24/2020 7/30/2020 NR. 9—20 SEPTEMBER NEWSPAPER SEPTEMBER WOMEN 9/17/2020 9/24/2020 FORBES DAILY 10/1/2020 NR. 10—20 OCTOBER TRADE 10/22/2020 10/29/2020 NR. 11—20 NOVEMBER FORBES NEXT 11/19/2020 11/19/2020 NR. 12—20 DECEMBER SECURITY 12/10/2020 12/17/2020
MEDIAKIT 2020 5
GERMAN-LANGUAGE EDITION
NO. 1—20 JANUARY NO. 2—20 FEBRUARY NO. 3—20 FEBRUARY NO. 4—20 APRIL NO. 5—20 SEPTEMBER NO. 6—20 JUNE
RADICAL SPACE ARTIFICIAL MONEY FOOD & 30 UNDER
CHANGE INTELLIGENCE HEALTH 30 DACH
• Digital Transformation • „The Space Economy“ • Automation • Payment • AgTech • Forbes 30 Under 30 list
• Disruption & Innovation • City Planning • Robotics • Investment • Sustainability 2020 (DACH region)
• Change Management • Tourism & Travel • Machine Learning • Luxury • Food trends • Innovation
• Leadership • Sustainability • List: The Top 30 AI • Ranking: Forbes • Resources • Future Trends
startups (DACH region) Billionaires List • Young Leadership
NO. 7/8—20 JULY / AUGUST NO. 9—20 SEPTEMBER NO. 10—20 OCTOBER NO. 11—20 NOVEMBER NO. 12—20 DECEMBER
SMART WOMEN TRADE & NEXT SECURITY
CITIES MANUFACTURING M
• Mobility • Female Leadership • E-Commerce • Future Technologies & • Cybersecurity
• Transport • Diversity & Inclusion • Sustainable Investing Future Industries • Data
• Sharing Economy • Luxury • Logistics & Shipping • Innovation / Disruption • Sustainable Business
• Tourism & Travel • Ranking: Richest • Ranking: The Best • New Markets
Selfmade Women Fund Managers (DACH • Sustainability
region)
MEDIAKIT 2020 6
GERMAN-LANGUAGE EDITION
FORBES DACH
ECOSYSTEM
Women’s Under 30 Women’s Under 30
HAPPENING
Summit Summit Summit Summit
SUPER LAUNCH: UNDER SUPER EUROPE
WOMAN 30 DACH 2020 WOMAN 2050
March 26th, 2020 June 4th, 2020 September 18th, December,
Vienna, AT Vienna, AT Zurich, CH Berlin, DE
NL NL NL NL NL NL NL NL NL NL NL NL
DIGITAL
WOMEN’S SUMMIT UNDER 30 SMART CITIES WOMEN’S SUMMIT UNDER 30
WIEN WEBSITE SUMMIT WEBSITE WEBSITE ZÜRICH WEBSITE SUMMIT WEBSITE
FORBES
DAILY
PRINT
1–2020: 2-2020: 3–2020: 4–2020: 5–2020: 6–2020: 30 7/8–2020: 9–2020: 10–2020: TRADE & 11–2020: 12–2020:
RADICAL CHANGE SPACE AI MONEY FOOD & HEALTH UNDER 30 DACH SMART CITIES WOMEN MANUFACTURING NEXT SECURITY
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
MEDIAKIT 2020 7
GERMAN-LANGUAGE EDITION
As the German-language edition of the world’s most famous business ma- TARGET AUDIENCE
gazine, we are where the old and the new meet.
The Forbes readership is composed of today’s decisionmakers as well as • Entrepreneurs
tomorrow’s leading innovators. This can be savvy entrepreneurs, experien-
ced executives, young and wild startup founders or talented students. We
• C-Level
provide our readers with new ideas and help them make better decisions. • Forbes Women-Community
We appeal to all those who act locally, but think globally. We believe in a
• Forbes 30 Under 30-Community
meritocratic society and celebrate the self-determination of the individual. • Students
• Decision-makers (Business, Finance, etc.)
• Startup founders and investors
DISTRIBUTION
• Publication: 11 issues per year
• Copy price: € 8.50
• Circulation: 30,000 pieces
• Distribution: Subscriptions,
Adressed mailing, kiosk and partnersMEDIAKIT 2020 8
GERMAN-LANGUAGE EDITION
ADVISORY FEE
U4 U3 U2
Qualified media and advertising agencies
–15% of net price.
CROSS-BORDER € 15,000 € 13,000 € 14,000
ADVERTISEMENTS 203 × 265mm 203 × 265mm 203 × 265mm
All stated prices apply to the Austrian
market only. Cross-border advertisements
(Austria, Switzerland) are possible upon
request. U2 + p. 3 p. 4 + 5
SPECIAL ADVERTISING
A lot more is possible – or we make it possi-
€ 28,000 € 25,000
ble. Prices on request, please contact us. 406 × 265mm 406 × 265mm
2/1
€ 23,000
406 × 265mm
1/1 3/4 2/3 1/2 1/2
€ 12,000 € 10,000 € 8,000 € 7,000 € 7,000
203 × 265mm 126 × 265mm 203 × 180mm 97 × 265mm 203 × 134mmFORBES MEDIAKIT 2020 9
ADVOICE
GERMAN-LANGUAGE EDITION
Forbes Advoices are not classical advertising. This, as the approach we take An Advoice offers room to portray a person in-depth. Where does she come
with this product is a deeply journalistic one. We want to ask the right ques- from? What does she do in her job? Why are these topics important for her
tions, get to the heart of the matter and offer value to our readers. This is company / organization? What is her career? All these questions can be
the reason why our „Advoices“ are not created by the customers themselves, easily covered on two or four – accompanied by high-quality photography.
but by us, by Forbes – by reporters and photographers who are interested in
good stories and exciting people. Scope: Two- or four-page advoices are possible.
Apart from a clear labelling, Advoices do not differ to our regular articles Price: Upon request
when it comes to the approach. After all, advertising should be read and not
ignored. And that only happens if our readers see an added value in continu-
ing to read. That’s what Advoices are for.
In contrast to advertorials, where customers deliver the content, Forbes Ad-
voice editors do the job.SMART CITIES – MEDIAKIT 2020 10
KAMPAGNE
GERMAN-LANGUAGE EDITION
DEUTSCHSPRACHIGE AUSGABE
NR. 7 — 19
EUROPA
8,50 €
1010 WIEN — P.B.B.
VERLAGSPOSTAMT
SMART CITIES
9
190001
Paritae rae volum illendis aut eiunt, nis eum excestia iusaes doleceate
lanti tem aceseribus ut fugiasit velles asin nimendae plit apeliam
019048
03
By 2050, two-thirds of the world’s population will live in cities. This increa- Interested customers can become partners for this campaign, featuring a
ses challenges in urban areas – how we will live, work and spend our leisu- print magazine and a digital platform on the subject of “Smart Cities”. The
re time. Smart cities promise greater efficiency and a highery quality of life campaign starts with a presence in Forbes’ print magazine, published in
through the use of technology. But what role do companies, investors, start- July 2020, and continues with continouus presence on the digital platform,
ups and organizations play in this scenario? which is filled with new content several times a week. A niche community
of around 15,000 weekly readers has formed and regu- larly visits our site.
To keep the covering all of these topics, we’re combining our annual print is-
sue on “Smart Cities” in the summertime with an ongoing digital platform. Scope: Advoice in the print magazine & presence on the digital platform
This platform deals with urban planning and development, the construction Price: Upon request
industry, mobility, connectivity, smart cities, etc. for a niche audience.FORBES MEDIAKIT 2020 11
DAILY
GERMAN-LANGUAGE EDITION
FORBES
SCHULDENHILFE SCHULDENHILFE SCHULDENHILFE SCHULDENHILFE
AB 26 JAHREN IST KEINE AB 26 JAHREN IST KEINE AB 26 JAHREN IST KEINE AB 26 JAHREN IST KEINE
FORBES
SCHANDE S.4 SCHANDE S.4 SCHANDE S.4 SCHANDE S.4
NUMMER 1
OKTOBER 2019 P A P E R DEUTSCHSPRACHIGE
AUSGABE
NUMMER 1
OKTOBER 2019 P A P E R DEUTSCHSPRACHIGE
AUSGABE
GELD, SCHULDEN, ABHÄNGIGKEIT
GELD UND GLÜCK
Harvard-Professor Michael Norton erzählt, wann
Geldausgeben glücklich machen kann
Facestem oluptioria dolorere, te re volore, es et, sedit re pra
accat laboresto qui blaut lame et occatur, cumquam sitatur
sa ditam, optatur aut qui id mos aut harum qui ut ererchiciet
et fugiatur? Imus aut es ditatia voluptis ius rerferchic te rae.
Ut re ommolla ndessequia qui dolestrum sequibus comnima
gnisitemodia diaecus, iniatem et offici quo eum facculpari te
maionse quist, sint, omnimen ihictor epelestibea del magnihi-
ci ommolor eiusanimil ipsum fugia vereptatur? Qui sus endi
omnis a ped que cumqui qui cor as eum ut ullorit atumquam,
coratio riosapis quo bea que et, netur, isimus idis sam et ali-
busam, asperum quia volorero eiusanimil ipsum fugia verep-
tatur? Qui sus endi omnis a ped que cumqui qui cor as eum
ut ullorit atumquam, coratio riosapis quo bea que et, netur,
NR. 1 — 19
isimus idis sam et alibusam, asperum quia volorero. S.23
RAF CAMORA ÜBER IN DIESER AUSGABE
GELD UND SCHULDEN
ÜBERSCHRIFT
cor as eum ut ullorit atumquam, coratio riosapis quo bea que
et, netur, isimus idis sam et alibusam, asperum quia volo-
rero blauda pellaceperum conecabore rem conserit. S.23
Facestem oluptioria dolorere, te re con num doloribus rectibeatque orpor repe prectotas il idit quam ÜBERSCHRIFT
volore, es et, sedit re pra accat la- siti inctusam volor suntiis dendi que nam nulparum facepta pror- cor as eum ut ullorit atumquam, coratio riosapis quo bea
boresto qui blaut lame et occatur, illendi coruptaquunt vel es et aut rov idusam rem abo. Um renda- quesdf sdfsdf sdfsdf et, netur, isimus idis sam et alibusam, aspe-
cumquam sitatur sa ditam, opta- que vernatur seque illorit porehen ectem rerchilic tecus sit et lab in rum quia volorero blauda pellaceperum conecabore. S.23
tur aut qui id mos aut harum qui ut daeperovid magnat evelit parum cus essintis dolorit nam nulparum
ererchiciet et fugiatur? Imus aut quae del ipiduciantor aped maxi- facepta prorrov idusam rem abo.
es ditatia voluptis ius rerferchic minverum hicit desequi berupta- Um rendaectem rerchilic tecus sit ÜBERSCHRIFT
te rae. Ut re ommolla ndessequia tem re voluptaerro volo oraercid et lab in cus essintis dolorit. Um cor as eum ut ullorit atumquam, coratio riosapis quo bea
qui dolestrum sequibus comnima ut es maximai onsenisciis quid rendaectem rerchilic tecus sit et quesdf sdfsdf sdfsdf et, netur, isimus idis sam et alibusam, aspe-
gnisitemodia diaecus, iniatem et exerunte lande volorepres ditia lab in cus essintis dolori Nihicius, rum quia volorero blauda pellaceperum conecabore. S.23
offici quo eum facculpari te mai- que nullatur si blabor asim ipide- iuntium quia quam iunt. Non com-
onse quist, sint, omnimen ihictor bit, te pora verspit aliscia explati- nimet velenimolore voluptatur,
epelestibea del magnihici ommo- bus expelecabo. Nam, vitat quam que cusda quis expeliquost pre- ÜBERSCHRIFT
lor eiusanimil ipsum fugia verep- fuga. Nequam, od ma volore pla- scid ut eos in erferia quis sunt lis cor as eum ut ullorit atumquam, coratio riosapis quo bea
tatur? Qui sus endi omnis a ped testi te serum repraesequi berorit dolori doluptatis utati dolendam quesdf sdfsdf sdfsdf et, netur, isimus idis sam et alibusam, aspe-
que cumqui qui cor as eum ut ul- vitem est, audam ulpa voluptas ium sin ellesenti sa sim la sin non rum quia volorero blauda pellaceperum conecabore. S.23
lorit atumquam, coratio riosapis Alit quate porectem nosaestis aut ressiti con pos quatem sequisq
quo bea que et, netur, isimus idis voloresciis ressum samet dolori- uibeatatus, ipitatu reicius eaque
sam et alibusam, asperum quia am nonsed que et ullorerum inte- nat pro min remporiam, simpos ÜBERSCHRIFT
volorero blauda pellaceperum co- cat aturece perciendam faceatur? dis doloreiur atios ut quaecus id cor as eum ut ullorit atumquam, coratio riosapis quo bea
necabore rem conserit re si debi- Vercipsum fugitam et in con pro et, sequi consedignis re nobita- quesdf sdfsdf sdfsdf et, netur, isimus idis sam et alibusam, aspe-
taerum ex et qui ium fuga. Uptam dolupta quodisque pedi dolor ab- tist quas volupta. S . 1 6 rum quia volorero blauda pellaceperum conecabore. S.23
0 , 0
ÜBERSCHRIFT
TIMELINE
cor as eum ut ullorit atumquam, coratio riosapis quo bea
quesdf sdfsdf sdfsdf et, netur, isimus idis sam et alibusam, aspe-
rum quia volorero blauda pellaceperum conecabore. S.23
0
Facestem olup- Facestem olup- Facestem olup- Facestem olup- Facestem olup- Facestem olup- Facestem olup- ÜBERSCHRIFT
€
tioria dolorere, tioria dolorere, tioria dolorere, tioria dolorere, tioria dolorere, tioria dolorere, tioria dolorere,
te re volore, es te re volore, es te re volore, es te re volore, es te re volore, es te re volore, es te re volore, es cor as eum ut ullorit atumquam, coratio riosapis quo bea
et, sedit re pra et, sedit re pra et, sedit re pra et, sedit re pra et, sedit re pra et, sedit re pra et, sedit re pra quesdf sdfsdf sdfsdf et, netur, isimus idis sam et alibusam, aspe-
accat laboresto accat laboresto accat laboresto accat laboresto accat laboresto accat laboresto accat laboresto
qui blaut lame qui blaut lame qui blaut lame qui blaut lame qui blaut lame qui blaut lame qui blaut lame rum quia volorero blauda pellaceperum conecabore. S.23
et occatur, qui et occatur, qui et occatur, qui et occatur, qui et occatur, qui et occatur, qui et occatur, qui
blaut lame et blaut lame et blaut lame et blaut lame et blaut lame et blaut lame et blaut lame et
occatur, occatur, occatur, occatur, occatur, occatur, occatur,
ÜBERSCHRIFT
cor as eum ut ullorit atumquam, coratio riosa-
1913 1913 1913 1913 1913 1913 1913 pis quo bea quesdf sdfsdf sdfsdf et, netur, isimus idis. S.23
2019 starteten wir mit „Forbes Daily“ ein Experiment: Wir wollten Men- Interessierte Kunden können Partner eines Produkts werden, dass die Mar-
schen, insbesondere jungen, eine kostenlose Zeitung in die Hand geben, ke Forbes breit gefächert verteilt. Von jungen Studenten über ältere Inter-
die ihnen hilft, die Welt besser zu verstehen. Mit einer Auflage von 100.000 essierte decken wir mit „Forbes Daily“ ein breites Spektrum an Menschen
Stück und Präsenz an allen österreichischen Universitäten und Fachhoch- ab. Ergänzt wird das Produkt mit einer digitalen Plattform, die die in der
schulen sowie Verteilung an urbanen Knotenpunkten erreichten wir Ziel- Zeitung aufgegriffenen Themen weitertreibt und auch einen Fußabdruck in
der digitalen Welt hinterlässt.
gruppen abseits der klassischen Forbes-Leserschaft.
2019 war das Überthema für die Zeitung „Geld, Schulden, Anlage“. Wir Umfang: Anzeige im Printmagazin & Präsenz auf der digitalen Plattform
wollten Menschen helfen, besser mit ihrem Geld umzugehen, mehr Wissen Preis: auf Anfrage
über wirtschaftliche Vorgänge zu erlangen und durch positiv konnotierte
Geschichten dem Stigma der Verschuldung entgegenwirken. 2020 wird ein
ähnliches Projekt lanciert, das Thema ist aktuell noch nicht festgelegt.MEDIAKIT 2020 12
GERMAN-LANGUAGE EDITION
DIGITAL INFRASTRUCTURE SCHALTUNGEN
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€ 2.900
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€ 1.200CONTACT DETAILS MEDIAKIT 2020 13 GERMAN-LANGUAGEEDITION GEMAN-LANGUAGE EDITION Editorial: Klaus Fiala +43 676 370 42 26 klaus.fiala@forbes.at Advertisements: Stefan Löffelmann (Leitung) +43 664 88 296 214 stefan.loeffelmann@forbes.at Patrick Jamöck +43 664 458 66 57 patrick.jamoeck@forbes.at Gregor Artner +43 664 882 962 19 gregor.artner@forbes.at FEB29 Medien- und Verlags GmbH Riemergasse 14/14–15 1010 Vienna UID: ATU69314057
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