MEIN GELD EDITORIAL SERIES 2021 - Media Impact
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MEIN GELD
EDITORIAL SERIES
2021
1
OVER 80% OF READERS
RATE THE SERIES AS
VERY GOOD OR GOOD.*
Print ads in red. WELT / WELT am SONNTAG series T H E M E S E R I E S | W E LT A M S O N N TA G & D I E W E LT
MEIN GELD
The editorial series "Mein Geld" (My Money) provides readers
with exciting consumer tips on financial investments such as
digital asset management, mutual funds, ETFs and green
finance.
▪ Duration: 07.03.-15.04. and 17.10.–11.11.
▪ Placement: in the financial section, each SUNDAY in
WELT AM SONNTAG and Thursday in WELT
▪ Formats: Digital theme special on WELT.de, special
Special topic WELT.de
advertising on WELT TV, attention-grabbing advertising
in the run-up, series logo for a recognition value.
Special advertising formats in WELT TV
2
*KANTAR Media Research, March 2019, WAMS readers, total n=251 respondents or "Mein Geld" series noticed n=176.
MEIN GELD
TOPICS & DATES
2 X IN 2021
07.03. + 11.03. 14.03. + 18.03. 11.04. + 15.04.
Digital asset management ETF and Investment funds Green Finance
(Real estate funds)
17.10. + 21.10. 24.10. + 28.10. 31.10. + 04.11. 07.11. + 11.11.
Digital asset management Investment funds ETF Green Finance
3 Preliminary theme planning. Subject to change.
MEIN GELD 2021
CASE
4
MEIN GELD
COPY TEST
RESULTS
A majority of readers
have noticed the series
"My Money". Over 80%
rate the series as very
good or good.
98% 81% 82% 82%
find that the series fits find the contribution find the article rate the contribution as
well with DIE WELT. credible. comprehensively good or very good.
researched.
5 Source: KANTAR Media Research, March 2019, WAMS readers, total n=251 respondents or series "Mein Geld" noticed n=176
MEIN GELD
AFFINITIES
WELT* readers… Index
inform themselves regularly about current stock market prices
are interested in investment opportunities
are decision-makers: alone/mainly in the acquisition of real estate/property
are decision-makers: alone/mainly for financial investments
are decision-makers: alone/mainly for loans
contactless payment: plan to use in the next 1-2 years
contactless payment: already using it
already use mobile payment
use banking apps (via smartphone/tablet)
0 50 100 150 200
With your communication you reach an
extraordinarily high finance-savvy target group!
6 Source: b4p 2019 III.
*WELT Print Total= DIE WELT and WELT AM SONNTAG incl. compact edition
MEIN GELD
AFFINITIES
WELT* readers … Index
retirement investment: own funds (e.g. real estate funds, investment funds, etc.)
retirement investment: own (other) private pension insurance
plan to invest in the next 12 months: other investment funds
plan to invest in the next 12 months: money market funds
plan to invest in the next 12 months: mixed fund
plan to invest in the next 12 months: pension fund
plan to invest in the next 12 months: shares
plan to invest in the next 12 months: equity funds, index funds and ETFs
plan to invest in the next 12 months: gold bars, coins, precious metals
plan to invest in the next 12 months: real estate funds
0 100 200 300 400
With your communication you reach an
extraordinarily high finance-savvy target group!
7 Source: b4p 2019 III.
*WELT Print Total= DIE WELT and WELT AM SONNTAG incl. compact edition
MEIN GELD
FORMATS & PRICES
Editorial series DIE WELT and Theme Special TV special advertising
WELT AM SONNTAG WELT.de in WELT
PREMIUM: 1/3 strip Presenting Crawl
46.851,20 € 29.150,00 €
First page FINANCE 4 weeks, 790,000 AI's Integration into broadcasts
1/1 page € 81,312.00 Special topic presentation: billboard, medium rectangle
28.02. – 25.03. 34 Integrationen € 70.875,00**
multiscreen, logo integration.
1/2 page € 45,175.00 Homepage teaser: Logo integration on the "Mein Geld"
homepage stage (duration 2-3 days). 17.10. – 11.11. 34 Integrationen € 80,730.00**
1/3 corner ad or strip € 42,592.00 Optional integration* Optically highlighted treadmill advertising
Product Story Basic (4 million.AIs) € 25,000.00 Up to 250 characters as advertising text in the lower image
1/4 corner ad or strip € 31,944.00 Brand Story (package S, 30.000 Views) € 90,000.00 area Placement in stock exchange at noon + stock
exchange in the evening
8 The price list WELT No. 99 applies, valid from 01.01.2021. Booking unit WELT Print Total = DIE WELT and WELT AM SONNTAG incl. WELT AM SONNTAG Kompakt. A
commission of 15 % AE is granted when booking via a media agency recognised by us. All prices are discountable and do not include statutory VAT.
*plus creation costs Advertorial € 4.000 and Brand Story € 8.000 (not SR- or AE-compatible) **plus € 1.300 production costs
MEDIA IMPACT
WE LOOK FORWARD TO TALKING WITH YOU.
Find your personal contact in Cross-Media Sales here
NATIONAL SALES: Finance, Tourism & Services INTERNATIONAL SALES
Marcus Brendel Radigundis Sent Christa Bertulat Patricia Meier Woster
Director Senior Sales Managerin Sales Managerin General Manager UK, US, France
Finance, Tourism & Services Finance, Tourism & Services Finance, Tourism & Services
Media Impact GmbH & Co. KG
Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG 9 Wimpole Street, 3rd Floor
Neuer Zollhof 1 Neuer Zollhof 1 Neuer Zollhof 1 London W1G 9SG
40221 Düsseldorf 40221 Düsseldorf 40221 Düsseldorf United Kingdom
Mobil: +49 (0) 160 987 724 94 Mobil.: +49 (0) 151/ 440 478 30 Mobil: +49 (0) 151 440 477 06 Mobil: +44 (0) 779 686 20 18
marcus.brendel@axelspringer.com radigundis.sent@axelspringer.com christa.bertulat@axelspringer.com patriciameier@axelspringer.co.uk
Claudia Krenn Joerg Janek Petersen-Hogestraat INTERNAL PROJECT COORDINATION
Senior Sales Managerin Commercial Director Tourism Annette Krause
Finance, Tourism & Services Finance, Tourism & Services Marketing Managerin Brand WELT
Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG
Axel-Springer-Platz 1 Axel-Springer-Platz 1 Zimmerstraße 50
20350 Hamburg 20350 Hamburg 10888 Berlin
Mobil: +49 (0) 151 584 222 29 Mobil: +49 (0) 171 761 400 1 Mobil: +49 (0)15172189198
claudia.krenn@axelspringer.com joergjanek.petersen-hogestraat@axelspringer.com annette.krause@axelspringer.com
9
VISOON VIDEO IMPACT
KONTAKT
Find your personal contact in Cross-Media Sales here
STEFAN BARCHFELD
DIRECTOR SALES & STRATEGY
+49 211 54099 122
+49 172 866 38 38
stefan.barchfeld@visoon.de
CHRISTIAN HELMS KOLJA LAMZA MAGDALENA IDZIAK
SENIOR ACCOUNT DIRECTOR SENIOR ACCOUNT DIRECTOR ACCOUNT DIRECTOR
+49 30 700 170 228 +49 211 54099 120 +49 211 54099 125
+49 151 1465 9883 +49 151 1624 4655 +49 160 3611 747
christian.helms@visoon.de kolja.lamza@visoon.de magdalena.idziak@visoon.de
KNUT REESCH LAURA HUMMER JULIA GROSCH
SENIOR ACCOUNT DIRECTOR ACCOUNT DIRECTOR JUNIOR ACCOUNT DIRECTOR
+49 30 700 170 229 +49 211 54099 130 +49 211 54099 181
+49 151 1465 9887 +49 151 4226 8247 +49 160 3611 727
knut.reesch@visoon.de laura.hummer@visoon.de julia.lohse@visoon.de
THORSTEN BINNÉ
SENIOR ACCOUNT DIRECTOR
+49 211 54099 124
+49 160 3611 857
thorsten.binne@visoon.de
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