E-Commerce and E-Fulfillment in Russia, March 4, 2021 - Ahlers
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E-Commerce and E-Fulfillment in Russia, March 4, 2021
Who is AHLERS?
1909 35 650 Family HQ
Ahlers started a Over 35 locations Employees Third generation Ahlers headquarters
shipping agency in worldwide worldwide Ahlers-Leysen owned in Antwerp
the port of Antwerp
• Deliver high-quality logistics services and enable our customers to focus on their core business
MISSION
• Offer sustainable and tailor-made logistics solutions with one common cultural approach
Supply Chain expert with Russia/CIS Ahlers Locations
“E commerce is the global winner from corona” ...current $31bn sales expected to triple in 2025”
...Increase of orders in Chukotka rose 490% between April and October
B2C E-commerce comparison
Key Trends • Penetration rate internet users 95% above 16years • Average spend per Russian – 400 USD • 116 mio people are online • $41 bn in 2020 (B2B,B2C,C2C) – Equal to GDP of Serbia • Triple growth expected • Or 1,8% of Russian GDP in 2020 (1,8% for B2C) • Compared to 2,6% in US and 5% in China
Key Trends
• Russians orders in value are approx. 70% domestic. • Purchase via Mobile phone increased to 30%
Exclusive, luxury goods are ordered international
• Regional Spread: 33% Moscow Region and
• Share of online sales in total retail sales is currently
11% compared to 19% in US or 29% in China +40% Moscow and Leningrad oblast
Key Trends
• Major Players: Online Stores
• Consumer Electronics + Clothing => +60% • Citilink.ru
• M Video.ru
• Dns-shop.ru
• Apteka.ru (health and beauty)
• Vseinstruments.ru (furniture and home)
• Petrovitch.ru (furniture and home)
• asos.ru (clothing)
• Svyaznoy.ru
• Onlinetrade.ru (dept store)
• Detmire.ru (children)
• Ikea.ru (furniture & home)
Marketplace Category 2019 Sales, M Sales growth
• Major Players: Online RUBMarket places
• Wildberries.ru
Wildberries.ru Multi- => expanding
210 600 in W Europe
89%(!)
• Aliexpress.ru
• Fastest growth currently in groceries categorized
• Ozon.ru
Ozon.ru • Lamoda.ru
Multi- 80 690 93%
• Yandex.lavka – 15min deliveries categorized
• Ebay.com
• Tmail.ru
Aliexpress.ru Multi- 35 940 162%
• B2C well organised and partly automated • Yandex (beru.ru)
categorized
• B2B is considered completely undeveloped and non- Goods.ru • Amazon.com
automated Multi-
• Goods.ru
8 670 271%
• Only 6% of B2B sales goes online - Especially consumer categorized
and electronics goods are considered to be leading
Sustained success e-commerce boom • High degree of the internet users • Increase in online stores & market places and increase in online offered type of goods • The growth of the geographical service scope, physical and IT capacity and target groups of the largest players within the Russian internet • Behaviour changes towards more low price goods sales (eg. mobile phone covers) • Behaviour changes towards more frequent purchases of smaller ‘basket’ size This has led to a massive pressure on e-commerce related logistics in Russia
Expectations of the Russian buyer? • Fast delivery (express delivery on the day of order or the next day) • Free delivery by courier or to the chosen delivery point • Delivery at a certain time • Various payment methods • The ability to compare prices
Questions?
Supply Chain Solutions
• Multi-modal transport
• Road, Rail, Ocean, Barge, Air.
• International and domestic forwarding
• All types of cargo.
• Customs licensed broker
• In-house customs capabilities.
• Import and export goods. Excise customs.
• Industry specific expertise, global reach and
local market knowledge
Ahlers goes beyond
• In-house warehousing operations Dealing with customs
traditional logistics
challenges in Russia
solutions
• Ranging from re-labelling products to
comply with local specifications to taking
over spare-parts logistics activities.Didier Duponselle Ellen Theeuwes Stefan Van Jeroen Deryck Johan Elzes
Sustainable Supply High Value Doorslaer Projects & Trade Facilitation &
Chain Solutions Logistics CEO Ahlers Machinery After Sales
Ahlers
+32 3 543 72 11 info@ahlers.com www.ahlers.com
Noorderlaan 139
2030 Antwerpen
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