Ipsos eTRACK Tracking your e-commerce
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Ipsos
eTRACK
Tracking your e-commerce
market shares
Powered by Ipsos
background
and purpose
E-commerce continues to grow. It now accounts for around 14% of total global
retail sales (averaged across all categories and markets) and is set to grow to
23% by 2023.
E-commerce as a 2019 14%
proportion of
global retail sales 2023 23%
Source: Statista 2019
E-commerce has some major players, the biggest being Amazon and Alibaba.
With a global community of more than 100 million Prime members Amazon is
now entering more and more European markets (most recently Sweden).
Nonetheless, e-commerce is not about simply
buying the same products through a different
channel. It allows transactions to take place in
very different ways and ultimately changes the
way that we buy products. And the digital
environment reduces the “cost of entry” for
new brands so allows new players to emerge
all the time, creating even greater choice and
an ever-changing marketplace.
We know that you know this, and we know you
want to know you market share – and so we
have listened to you!
Thus, we are proud to introduce Ipsos
eTRACK. With a subscription to our new
syndicated e-commerce tracker, you will be
able to monitor the growth in e-commerce in
general, as well as in the product categories of
your interest, understand how shoppers buy
online and why. Which channels work the best
and how are the products being delivered. All
this and much more every month…
page 1 Powered by Ipsos
3 key topics
Share of e-Commerce vs. traditional
retail
We continuously track whether the general
population buy more or less online compared
to traditional retail sales.
e-Commerce market shares by brands
and product categories
A key part of the Ipsos eTRACK is to monitor
the e-commerce development across product
categories, including the money spent online
per category. Further, we ask the brands and
the amount spend per brand online. Thus,
you will know you e-commerce market
shares!
Channel usage, performance and
delivery
Finally, we are tracking which websites are
used the most – from Amazon to the local
small specialised shop. The overall satisfaction
with the shopping experience including the
means of getting the purchased product (e.g.
through delivery).
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we cover 20+ main
categories, and more
to come…
Baby clothes &
items
Books/ movies/ Fashion Household Personal care/ Take away
music Accessories appliances beauty
Clothes Furniture & Jewellery Pets & animal Tobacco or
home décor care nicotine
pouches
Consumer Garden Meal & food Footwear Toys & games
electronics boxes (shoes,
boots, etc.)
DIY, hobby & Groceries & Medicine Sports & Watches
stationary Household outdoor
goods
Under most of these 20+ main categories, we have multiple sub-categories
(e.g. Smartphones within the main category Consumer Electronics). For
both main and sub-categories every week the number of categories will
expand as more and more consumers add their purchases to the ever-
growing list of products purchased online.
And for the (most) categories, you will know your market share in
terms of your brand share and money spent on your brand!
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the channel
usage and
performance
websites / channel used
reasons for using this specific website / channel
missing elements from the website / channel
overall satisfaction with the shopping experience
consideration for other website / channels
usage of price comparison websites
Amazon Prime membership
product delivery method
delivery company
satisfaction with the delivery process
page 4 Powered by Ipsos
Ipsos eTRACK is be based on 200 weekly interviews which translates to 10,400 interviews per year page 5 Powered by Ipsos
select the subscription
that suits your needs
Basic Pro Enterprise
per month per month per month
DKK 3,999 DKK 4,999 DKK 11,999
12 months 12 months 12 months
subscription subscription subscription
12 sets of cross tabs in
Excel (delivered i
monthly)
2 annual standard
reports with all data in i
visually appealing layout
Full customization of the
two annual reports to
i
your business including
key conclusions
1 week access to our
online community
OR i
1 concept test
OR
1 ad test (pre/post)
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monthly crosstabs in
Excel with all data
Basic Pro Enterprise
The data will be delivered in an excel file with the possibility of looking at
data on total population, per gender, age groups and region. These POVs
will be available for all questions in Ipsos eTRACK.
Furthermore, it will be available to look at the development of a specific
category or topic month by month. Also, split on key demographic target
groups.
page 7 Powered by Ipsos
reports ready to share
internally
Pro Enterprise
page 8 Powered by Ipsos
exclusive to Enterprise
subscription only
Enterprise
As a part of the Enterprise subscription, you will receive key take outs and
conclusions based on your specific business and its needs. These
conclusions will be in the beginning of the 2 annual reports.
OR OR
Utilising our A pre or post-test Testing the
online community of one of your potential of 1 of
to ask the general company’s your new
population about campaigns with concepts with the
any potential the most creative world’s #1
challenge or researchers innovative
question you have research agency
page 9 Powered by Ipsoswant to learn
more?
To learn more about Ipsos eTRACK go to
Ipsos.dk or simply reach out to Anders
Hansen to either know more or order
your subscription.
anders.hansen@ipsos.com
+45 3319 3933
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