MEDIA KIT 2021 - Get The Gloss
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MEDIA KIT 2021
“
THE ONLINE
D E S T I N AT I O N F O R
BEAUT Y & WELLNESS
“
Get The Gloss launched in 2012 with the mission to cut through the noise of beauty and wellness
by bringing you the trends, launches and people that we believe are really worth your time.
Nine years in, powered by more than 300 industry experts and our in-house editorial team,
Get The Gloss remains an authority in beauty and wellness. We deliver fresh, daily expert-led content,
to a highly engaged and fast-growing audience of (mostly!) women across the UK and beyond.
OUR AUDIENCE
1.1m+
95%
VIA
VIEWS
89%
MOBILE FEMALE
& TABLET
£75K
AVERAGE
INCOME
34
AVERAGE AGE
SOURCE: May 2020
Google Analytics &
TypeForm Survey 2015
4.5 x national average product spend | 60% purchased after seeing on GTG | 4 x workouts per week on average
OUR REACH
56k+ Over 700k+
INSTAGRAM MONTHY
FOLLOWERS WEBSITE VISITORS
Multichannel
reach
+
exposure
options 150k+
30k+ EMAIL
SUBSCRIBERS
TWITTER
FOLLOWERS
Over 2 million
PAGE VIEWS *As at May 2020
PER MONTH **Industry avg. 61%
CONTENT: ADVERTORIAL £2990*
ADVERTORIAL LINK
A dedicated educational feature TO
STORY
• Approx. 800+ words + imagery
• Featured on website
• Featured on newsletter
• Social support (Facebook + Twitter +
Instagram stories)
LINK
TO
EMAIL
Please note in accordance with advertising guidelines, all sponsored activity will be clearly labelled.
ADVERTORIAL: CASE STUDY
LINK LINK
TO TO
STORY EMAIL
STATS:
Average Page Views: 6500
Average Open Rate: 17.5%
Average CTR: 3.5%
CONTENT: PRODUCT SPOTLIGHT £1220*
PRODUCT SPOTLIGHT
A dedicated news story about
one specific product LINK
TO
LINK
TO
STORY STORY
• Approx. 500 words + imagery
• Featured on website
• Featured on newsletter
• Social support (Facebook +
• Twitter + Instagram stories)
• Average Page Views: 4000
• Average Open Rate: 16%
• Average CTR: 3%
LINK LINK
TO TO
EMAIL EMAIL
EMAIL: SOLUS EMAIL FROM £3300*
LINK LINK
TO TO
EMAIL EMAIL
Delivering an exclusive email direct to the
inboxes of our full database is a highly
effective tool for building brand awareness
and engaging with potential new customers.
A dedicated solus email includes:
• A complete email takeover from subject
line and copy to images and links
• Mailout to entire database.
• Social support (Facebook + Twitter +
Instagram stories)
EMAIL: SHOPPABLE UNIT £1370*
LINK LINK
• 4 product images + pricing + TO TO
description in email newsletter only EMAIL EMAIL
• Direct links to purchase
SITE AND/OR MAILOUT BANNER TAKEOVER £3550*
• A banner takeover across site and
email.
• Hi-res assets to be provided by brand.
Newsletter specs
• Top banner: 600 x 100px
• Side banner: 158 x 386px
• Bottom banner: 600 x 300px
Site specs
• Leaderboard desktop: 728 x 90px
• Leaderboard mobile: 300 x 250px
• Site wide side banner: 414 x 600px
LINK
TO
EMAILSAMPLING: CONTENT, SITE, DATA CAPTURE £4900*
LINK
TO
EMAIL
Whether you’re looking to recruit new LINK
customers, excite existing ones or simply TO
STORY
increase your brand awareness, sampling is
an effective tool to help you highlight your
latest launches and hero products.
Reach out to our health and beauty-savvy
female audience and let them discover a new
favourite by putting your samples directly
into their hands.
Sampling includes:
• 1 x website landing page
• 1 x solus email
• Social support (Facebook + Twitter +
Instagram stories)
• Email data capture (opt-ins only)
• Average Page Views: 30,000
• Average Entries: 10,000
• Opt in rate: 60%COMPETITIONS: MAILOUT, SITE, DATA CAPTURE £ 3 0 4 5 *
Competitions are an effective way to fuel
customer excitement, shareability of a
campaign message and acquire new email LINK
TO
data. STORY
We recommend a minimum prize value of
£350+ to make a really compelling offer to
our audience, maximising reach and data
capture.
Competition includes:
• 1 x website landing page
• 1 x email banner takeover
• Social support (Facebook + Twitter
+Instagram stories)
• Email data capture (opt-ins only)
• Average Page Views: 10,000
• Average Entries: 5000
• Opt in rate: 60%INSTAGRAM COMPETITION Comments / entries: 2,800 Comments / entries: 4,300 Comments / entries: 2,500 Likes: 963 Likes: 1,500 Likes: 936 Saves: 72 Saves: 76 Saves: 60 Reach: 24,521 Reach: 11,957 Reach: 9,567 Impressions: 32,913 Impressions: 15,628 Impressions: 12,237
RATE CARD 2021
ITEM DETAIL SPECS RATE*
Advertorial Website + email feature + social Approx. 500 – 1,000 words + imagery + links £2990
Product Spotlight Website + email feature + social Approx. 300 words + imagery + links £1220
Boost Featured on homepage for 1 week NA £500
Solus Email Email takeover: subject line + content Depends on brief £3300
Shoppable Unit Images + links to purchase in email 4 images + descriptions, pricing + links £1370
Solus email + website landing page + social. Email data capture (opt ins
Sampling Approx. 300 words + imagery + links £4900
only)**
Email banner takeover + website landing page +social. Email data capture
Competition Approx. 300 words + imagery + links £3045
(opt ins only) MPV £350
£500
Instagram Competition Email banner + Instagram grid post. Followers. MPV £100 Approx. 50 words + image + brand handle
IGTV/Reel (circa ~ 5mins) + post to grid Dependent on brief £1000
Top banner: 600 x 100px
Newsletter Banner Takeover Includes top, side and bottom banner placements in one newsletter Side banner: 158 x 386px £1830
Bottom banner: 600 x 300px
Newsletter and Website Banner Takeover Includes top, side and bottom banner placements in two newsletters. Same as the above plus
Includes homepage leaderboard, homepage side banner and sitewide side Leaderboard desktop: 728 x 90px
banner for 5 days. Leaderboard mobile: 300 x 250px From £3550
Site wide side banner: 414 x 600px
*prices exclusive of VAT’ ** samples fulfilled by the brandGET THE JOB
540k+ 89%
READERS
13% OF READERS
WOULD RECOMMEND
FILL RATE
PER MONTH GTJ TO A FRIEND
“WE HAVE HAD AMAZING “HIGH LEVEL OF VERY GOOD “THE QUALITY OF THE
APPLICATIONS FROM SOME QUALITY APPLICANTS. THE APPLICANTS WE GOT FROM
WONDERFUL PEOPLE.” POSITIONS WERE FILLED VERY YOU WAS REALLY HIGH”
- OMOROVICZA QUICKLY!” - PAI SKINCARE - GAZELLI
OUR RATES
£200 £100 Access to the highest
quality applicants
JOB LISTING UNTIL FOR EVERY Inclusion in our newsletter
YOU HIRE + BRAND SUBSEQUENT
PROFILE PAGE JOB LISTING
Distribution across our social
media channelsC O N TA C T
Catherine Fulwood
Commercial Projects Manager
catherine.fulwood@getthegloss.com
www.getthegloss.comYou can also read
