Media kit 2021 - Benjamin Media

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Media kit 2021 - Benjamin Media
Indsæt et billede her og sørg for
   at dit billede dækker hele denne boks.

Media kit 2021
Media kit 2021 - Benjamin Media
Index

Our universe

Formats - Print, Digital & NTA

Advertising rate cards

Production schedule 2021

Contact

Advertisement specifications

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Media kit 2021 - Benjamin Media
At Bolig Pluss we unlock the
key to the best DIY projects,
as well as the wildest
housing changes.
With the greatest design
news, inspiring homes, and
lots of useful guides to interior
dreams come true. We do not
only show you dreamy homes
but show you how you can
create one for yourself.

               |                    3
Media kit 2021 - Benjamin Media
155.000                 151.002
 Magazine readership        Digital users

                                                  Indsæt et billede her og sørg for
 276.743                    7.389              at dit billede dækker hele denne boks.

      Pageviews            Facebook likes

   49.325                 108.966
Newsletter subscribers   Instagram followers

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Media kit 2021 - Benjamin Media
Indsæt et billede her og sørg for        Indsæt et billede her og sørg for
                                         at dit billede dækker hele denne boks.   at dit billede dækker hele denne boks.

   Indsæt et billede her og sørg for
at dit billede dækker hele denne boks.

                                                                                   Our universe
                                            Indsæt et billede her og sørg for
                                         at dit billede dækker hele denne boks.

                    |
Media kit 2021 - Benjamin Media
Print formats
Product             Format                 Product                                              Format

2/1 page            434x280*               Page 4-5                                             434x280*

1/1 page            217x280                2/1 page Native Article                              434x280*

Vertical ½ page     106x280                1/1 page Native Article                              217x280

Horizontal ½ page   217x137

Back cover          217x280

Inner back cover    217x280

Page 2-3            434x280*

                                                                                       Visualizations of print format are found further down

                               *We recommend offsetting any images that cross the spine 2,5 mm to each side (5 mm on the first/last spread).
Media kit 2021 - Benjamin Media
Digital formats
Desktop                 Format                                 Mobile/tablet          Format

Standard banner         930x180                                Mobile banner          320x320/320x160/300x250

Megabanner              930x600                                Mobile Interscroller   640x1136

Skyscraper/sticky       160x600/300x600                        Tablet banner          728x90/728x300

Wallpaper               2560x1200 + optional standard banner
                                                               Newsletter             Format
Desktop Interscroller   930x960
                                                               Newsletter banner      300x250, 620x200

                  |                                                                   See visualizations further below
Media kit 2021 - Benjamin Media
NTA | Non traditional advertising
Product              Format

Native Article       Ad as on online article. The focus can be either on content storytelling or branding of
                     products in a gallery. Incl traffic drivers

Competition          Competition with prize from distributor

NTA newsletter       The native article is included in editorial newsletters

Instagram            Post in feed or Story. Story available for 24 hours

Facebook             Postings on the brands Facebook wall.

Sponsorship          Ownership on categories or events

Video                Video clips formed as an editorial clip, but with a commercial message.

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Media kit 2021 - Benjamin Media
Advertising rate card | Print
Format           Pricing in NOK*   Format                               Pricing in NOK*

2/1 page         58.700            ½ page                               21.300

Page 2-3         73.400            Back cover                           44.900

Page 4-5         70.400            Inner back cover                     41.400

Page 6-7         67.400            1. Right page                        41.400

Page 8-9         64.500            2. Right page                        39.700

Page 10-11       61.600            2/1 Native Article                   73.400**

1/1 page         34.500            1/1 Native Article                   43.100**

             |                                          *Gross prices only. **In addition, production cost
Media kit 2021 - Benjamin Media
Advertising rate card | Digital
Desktop                 Pricing in NOK*   Mobile/tablet          Pricing in NOK*

Standard banner         CPM 75            Mobile banner          CPM 75

Megabanner              CPM 75            Mobile Interscroller   CPM 110

Skyscraper/sticky       CPM 75            Tablet banner          CPM 75

Wallpaper               CPM 150
                                          Newsletter             Pricing in NOK*
Desktop Interscroller   CPM 110
                                          Newsletter banner      CPM 100

                  |                                                          *Gross prices only
Advertising rate card | NTA
Format             Pricing in NOK*

Native Article     35.000 (incl. production)

Competition        10.000-20.000

NTA newsletter     10.000

Instagram          10.000

Facebook           8.000

Sponsorship        Contact for price*

Video              Contact for price*

Hotspot            Contact for price*

                                               * Gross prices only
Production schedule | Jan - Jun 2021
 No.   Publishing date   Week   Deadline    Theme

  2        15.01.21       2     10.12.20   Make-over homes, the best makeover tips, new kitchen, children's room

 3         12.02.21       6     13.01.21   Bath, bedroom, new look for the living room, storage

 4         12.03.21       10    10.02.21   Kitchen, new appliances, the new furniture design,
                                           Big makeover issue, play with colors and painting, before and after-homes and
 5        09.04.21        14    09.03.21
                                           transformations of the living room, kitchen and bath, how to decorate the terrace,
                                           the best design gifts, how to set a beautiful spring table.
                                           Many homes, big interior special, our school of interior: the terrace, textiles and
 6        07.05.21        18    06.04.21
                                           curtains, personal style, art
                                           Play with colors and paint, furnish the balcony, the kitchen & dining area, outdoor
 7        04.06.21        22    06.05.21
                                           lighting, allotments, live sustainably in every room

          |
Production schedule | Jul - Dec 2021
 No.   Publishing date   Week   Deadline     Theme

                                            Summerhouses, summer colors, summer findings, grill, set the table for summer
 8        02.07.21        26    02.06.21
                                            food

 9        30,07.21        30    02.07.21    Summer homes, bedroom, wardrobe, BOM stylist, easy transformations, art

 10       27.08.21        34    28.07.21    Bath, many homes, BOM stylist, Design Awards, the new couches, storage

 11       24.09.21        39    24.08.21    Kitchen, lighting and lamps, colors of the season, Vote for BOM stylist
                                            The christmas home, christmas decor of the year, the best christmas gifts - room
 12        22.10.21       42    24.09.21
                                            by room, new lamps, furnish the living room, table setting
                                            The christmas home, decorate the christmas tree, table setting, furnish the dining
 13        19.11.21       46    20.10.21
                                            area

  1        17.12.21       50     19.11.21   Cozy winters, the new lamps, curtains, BOM stylist winner 2021

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We are here to
help you                        Mona Jorgensrud              Helle Blok
                                Brand Manager                Editor-in-Chief
                                Local contact                Bolig Magasinet
Contact our team if you have    mona.jorgensrud@hsmedia.no   helleb@boligmagasinet
any questions about media
sales.
Try our FAQ page, if you need
support on how to upload ad
material, technical guidance
etc.

        Go to FAQ

                                Therese Gunni                Siebren Oostwoud
                                Advertising Material         Head of Ad Operations & Programmatic
                                Sales & Media Ads            Sales & Media Ads
                                thereseg@benjamin.dk         siebreno@benjamin.dk
Print, mobile, tablet and desktop formats

Advertisement specifications
Print formats

                                                                  Half
    Spread      Fullpage                                          page
    434×280     217×280                                           106×
                           Halfpage                                280
                            217×137

                                      See details about pricing further above

    |
Mobile standard banners

                   320x160

         320x320
                             300x250

                                         Specifications:
                                         HTML5 banner
                                       JPG / PNG / GIF
                                           3rd party tag
                                            Max 150 KB
Mobile Interscroller

                                                 Specifications:
                            Swipe              JPG / PNG / GIF
                                                    Max 200KB
                                                 No animations

                                            Recommendations:
                                       Important messages and
                 640x1136             logos must be placed 216
                                    pixels from the top and 445
                                        pixels from the bottom.

                                      The bottom 445 pixels will
                                    only be visible to users with
                                     large screens (fx. Iphone 11
         Swipe                                           Pro Max)
                                               Viewport: 600px.
Tablet banner

          728x90

                    728x90

          728x300
                    728x300
                                Specifications:
                                HTML5 banner
                              JPG / PNG / GIF
                                  3rd party tag
                                   Max 150 KB
Desktop standard
banner
                   930x180

     930x180

                   930x180
     930x180

                               Specifications:
                               HTML5 banner
                             JPG / PNG / GIF
                                 3rd party tag
                                  Max 150 KB
Desktop mega
banner

               930x600
     930x600

                           Specifications:
                           HTML5 banner
                         JPG / PNG / GIF
                             3rd party tag
                              Max 150 KB
Skyscraper/
Sticky

                        160x600

                                  300x600
    160x600

              300x600

                                              Specifications:
                                              HTML5 banner
                                            JPG / PNG / GIF
                                                3rd party tag
                                                 Max 150 KB
Desktop wallpaper
                                                          Specifications:
                    930x180
                                                            Core Assets:
                                            Wallpaper + Standard banner

                                                      Asset Specs (px):
                    Site content              Wallpaper Size: 2560x1200
      930x180        960x1020             Standard banner Size: 930x180

                                                               Asset type:
                                   Wallpaper is an Image (JPG, PNG), and
     Site content                      Standard banner comes as html5,
      960x1020                                   third party tag or image.

                                                             Weights:
                                           Wallpaper: Maximum 200 kb.
                                      Standard banner: Maximum 150 kb
Desktop Interscroller

                                                                                    Scroll
                   930x960
                (Viewport 930x600px)

    Scroll

                                                                  Recommendations:             Specifications:
                 Important messages and logos must be placed 180 pixels from the             JPG / PNG / GIF
                                                top and 380 pixels from the bottom.               Max 200KB
                The bottom 380 pixels will only be visible to users with large screens         No animations
                                                                   (fx. desktop screen)
                                                                       Viewport: 600px.
Newsletter

             620x300   300x250

                                   Specifications:
                                 JPG / PNG / GIF
                                      Max 150 KB
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