2021 MEDIA KIT DIGITAL - GeraNova Bruckmann
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MEDIA KIT DIGITAL
Valid from 01.01.2021
Status: 04.02.2021 2021
1 KEY FACTS
2 DISPLAY
3 CONTENT ADVERTISING FORMATS
4 NEWSLETTER
5 SOCIAL MEDIA
6 PUBLISHER‘S DETAILS / TECHNICAL
GUIDELINES / CONTACT
.de MEDIA KIT DIGITAL 2021 | Valid from 01.01.2021 | status: 04.02.2021
selbermachen.de KEY FACTS 1
selbermachen.de is the portal for DIY topics
revolving around renovation, house and garden and
features great DIY projects and service topics for DIY
professionals and DIY beginners alike. We are expert
advisors and a source of inspiration for all those who
like to get their hands dirty working in their house
and garden and want to design their home to their
individual taste. Our users are right in the midst of life
and love to tackle things themselves.
GENDER
50% female – 50% male
0 AGE
99 48% are 25 – 44 years
TECHNOLOGY
61% mobile – 39% desktop
Visits 553,544
Page impressions 789,868
Newsletter 12,600
Facebook 7,560
Pinterest 5.4 million monthly viewers
Source: Publisher information, December 2020
.de MEDIA KIT DIGITAL 2021 | Valid from 01.01.2021 | status: 04.02.2021
selbermachen.de DISPLAY 2
MOBILE
MOBILE MOBILE MOBILE
MEDIUM RECTANGLE HIGH IMPACT AD 1:1 AD 2:1
300 x 250 px 300 x 300 px 300 x 150 px
RoS € 35.– RoS € 40.– RoS € 30.–
Category € 45.– Category € 50.– Category € 40.–
MOBILE MOBILE
STICKY FOOTER AD 4:1 / 6:1
300 x 100 px 300 x 75 px / 300 x 50 px
RoS € 50.– RoS € 20.–
Category € 60.– Category € 30.–
DESKTOP
HALFPAGE AD BILLBOARD (WIDE) MEDIUM
300 x 600 px 800 x 250 px RECTANGLE
300 x 250 px +
RoS € 50.– RoS € 50.–
580 x 400 px
Category € 60.– Category € 60.–
RoS € 35.–
Category € 45.–
SUPERBANNER SKYSCRAPER STICKY FOOTER
728 x 90 px 160/200 x 600 px 728 x 90 px
RoS € 25.– RoS € 25.– RoS € 50.–
Category € 35.– Category € 35.– Category € 60.–
MULTISCREEN
BILLBOARD +
STICKY FOOTER MEDIUM
MOBILE AD 1:1
320 x 100 px + RECTANGLE
800 x 250 px +
728 x 90 px 300 x 250 px
300 x 300 px
RoS € 50.– RoS € 35.–
RoS € 40.–
Category € 60.– Category € 45.–
Category € 50.–
SUPERBANNER + WEBSITE TAKEOVER
MOBILE AD 4:1
Exclusive allocation of all ad slots
728 x 90 px + on selbermachen.de for a defined
300 x 75 px period of time.
RoS € 20.– Price on request
Category € 30.–
CPM prices plus value added tax. Allocation of the entire page (RoS) or individual categories possible.
.de MEDIA KIT DIGITAL 2021 | Valid from 01.01.2021 | status: 04.02.2021
selbermachen.de CONTENT ADVERTISING 3
DIGITAL ADVERTORIALS
The classic for your presence on selberma-
chen.de! You either provide us with finished text
and images or have the advertorial designed by
our editorial team based on your PR material. All
selbermachen.de Advertorials are teased on
the homepage and in a suitable category and
include a Facebook post. Newsletter placements
and traffic boost by display advertising media
can be booked optionally.
ADVERTORIAL PACKAGE 1:
Text & pictures by the customer, short review
by selbermachen.de editorial staff, including
Facebook post
ADVERTORIAL PACKAGE 2:
Customer supplies PR material, advertorial is
written by the selbstmachen.de editorial staff,
incl. Facebook post
+creation costs*
SPONSORED POST:
Branding of an existing, wide-reach article with
your images, mentioning your product and lin-
king for one month
We would be pleased to put together an indi-
vidual package for you from our digital content
and display advertising formats. We look forward
to hearing from you!
Prices on request
Prices plus value added tax.
* not eligible for discount
.de MEDIA KIT DIGITAL 2021 | Valid from 01.01.2021 | status: 04.02.2021
selbermachen.de NEWSLETTER 4
PLACEMENT BANNER
NEWSLETTER BANNER:
Integration of a banner above the € 300.–
header or between the content
SAMPLE PLACEMENT CONTENT BOX
NEWSLETTER CONTENT BOX:
Integration of the customer‘s image € 300.–
and text in the NL content, marked as
an advertisement.
SUBSCRIBERS 12,600
OPENING RATE 25%
FREQUENCY 1x/MONTH
DISPATCH OF NEWSLETTER
ISSUE
ON PUBLISHING DATE
02/21 Fri 08.01.21
03/21 Fri 05.02.21
04/21 Fri 05.03.21
05/21 Fri 09.04.21
06/21 Fri 07.05.21
07/21 Fri 11.06.21
08/21 Fri 09.07.21
09/21 Fri 06.08.21
10/21 Fri 03.09.21
11/21 Fri 08.10.21
12/21 Fri 12.11.21
01/22 Fri 10.12.21
Prices plus value added tax.
.de MEDIA KIT DIGITAL 2021 | Valid from 01.01.2021 | status: 04.02.2021
selbermachen.de SOCIAL MEDIA 5
FACEBOOK BRANDED CONTENT
7,560 fans
Post on the Facebook page € 300.–
with link to customer website
PINTEREST PIN
5.4 million monthly viewers
Pin on selber machen € 500.–
Pinterest page
Prices plus value added tax.
.de MEDIA KIT DIGITAL 2021 | Valid from 01.01.2021 | status: 04.02.2021
selbermachen.de PUBLISHER´S DETAILS 6
TECHNICAL SPECIFICATIONS AND DELIVERY TERMS AND CONDITIONS
OF DATA The general terms of payment and business for
advertisements and third-party inserts in new-
DISPLAY
spapers and magazines, as well as the publis-
Accepted file formats are: her‘s additional terms of business, shall apply.
· Images (JPEG, GIF, PNG) These can be ordered from the publisher or
· Redirects viewed online at media.verlagshaus.de/agb.
· HTML5 Please note: HTML5 advertising media may Please note that due to tax regulations, we re-
only be delivered as redirects. Physical delivery is quest the indication of the tax number and/or the
excluded. Please always provide fallback as an sales tax ID when placing the order.
additional image.
The creator of the ad media is responsible for browser BANK DETAILS
compatibility. Selber Machen Media GmbH
Deutsche Bank
Delivery no later than 7 days before the start of the
Account 755 088 200
campaign.
SORT CODE 700 10
IBAN DE95700700100755088200 00
FACEBOOK
BIC/Swift code DEUTDEMMXXX
· Images must be delivered in high resolution. In the case
of advertorials, the texts are created by the editorial team. TERMS OF PAYMENT
· Separately booked, stand-alone posts can be written by Immediately after invoicing without discount. 2%
the customer in consultation with the editorial team. discount until payment on the first day of sale,
provided older invoices are not overdue.
· Please avoid text on the pictures, as this will be punished
by Facebook.
· selber machen must be approved once by the partner
as Branded Content Partner.
PINTEREST
Images must be delivered in high resolution. Texts and pins
are created by the editorial staff.
ADVERTISING DIRECTOR
SELBERMACHEN MEDIA
Helmut Gassner
GERANOVA BRUCKMANN Phone +49 (0) 89 13 06 99-520
VERLAGSHAUS GMBH E-mail: helmut.gassner@verlagshaus.de
Infanteriestraße 11a
80797 Munich SENIOR SALES DIGITAL MANAGER
Phone +49 (0) 89 13 06 99-0 Bernadette Landsgesell
Phone +49 (0) 89 13 06 99-928
www.selbermachen.de
E-mail: bernadette.landsgesell@verlagshaus.de
Media kit: media.verlagshaus.de
ADVERTISING ADMINISTRATION
Rita Necker
Phone +49 (0) 89 13 06 99-552
E-mail: rita.necker@verlagshaus.de
.de MEDIA KIT DIGITAL 2021 | Valid from 01.01.2021 | status: 04.02.2021
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