PREMIUM, TRUSTED, GLOBAL MULTIMEDIA CONTENT - VDZ Distribution Summit
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PREMIUM, TRUSTED, GLOBAL MULTIMEDIA CONTENT
FOR OVER 35 YEARS
OUR MISSION HAS
REMAINED THE SAME
TO EMPOWER LEADERS TO MAKE
SMARTER, FASTER DECISIONS
2
A Global News Ecosystem
for the New Era
Viewing. Reading. Listening. Connecting. Sharing.
33
We Tell the Stories
That Matter
2,700+ GLOBAL NEWS 120 BUREAUS
75MM+ GLOBAL AUDIENCE
70
PROFESSIONALS ON OUR MEDIA ALONE
IN COUNTRIES
BUSINESS TECHNOLOGY POLITICS LUXURY MARKETS
4 All photos: Bloomberg Media Source. Total audience based on figures reported from the following sources: Google Analytics, Ipsos Affluent Surveys (USA, Europe, Asia-Pacific).
We Engage Audiences with
the Right Experiences
NEWS PHOTOS VIDEOS AUDIO DATA
5,000+ 1M+ 100K+ 20+ 1.1M
stories daily image archive clip archive global streams indices
and podcasts
5 Photo: CeBIT 2018 tech fair, Germany. Kriztian Bocsi/Bloomberg
Content
Licensing
6
FOR MEDIA COMPANIES
Maximize Revenue, Audience and Coverage
We serve
1,600+
media
companies
across
130+
countries.
NEWS PHOTOS DATA VIDEO TERMINAL
7
Partnerships 8
BRANDED PARTNERSHIPS
We Partner with Media Around the World
Mongolia
Canada Bloomberg Television
Bell Media Bulgaria
Bloomberg Television
Turkey
Bloomberg Multiplatform
U.S. Spain
Merca2 China/Hong Kong
Washington Post Italy Bloomberg
la Repubblica Businessweek
Middle East
Bloomberg Philippines
Multiplatform Bloomberg Television
Mexico
El Financiero India Myanmar
Bloomberg Bloomberg
Multiplatform Multiplatform Indonesia
Bloomberg
Businessweek
Argentina
Perfil
9
PARTNERSHIPS | CASE STUDY
La Repubblica Italy
Double-digit audience growth in consecutive years.
LAUNCHED
In 2011 in partnership
CONTENT
with Gruppo Editoriale
Mix of partner-generated
L’Espresso
regional content,
Bloomberg-generated
BRANDED SECTION international content and
“Finanza con market data modules
Bloomberg”
On www.repubblica.it
10PARTNERSHIPS | CASE STUDY
Bloomberg HT Turkey
The only business news channel in Turkey.
LAUNCHED
In 2010 in partnership
with Ciner Media
17 HOURS
Live, locally-produced
business television
15 MM
Distribution
11PARTNERSHIPS | CASE STUDY
El Financiero Bloomberg TV
The first and only live HD business news channel in Mexico.
LAUNCHED +38%
In partnership with Viewership growth
Grupo Lauman (YOY Q1’15-Q1’16)
8 HOURS +20%
Of locally-produced, Distribution growth
coverage of Mexico (2016)
and regional markets
ACCESS
MULTIPLATFORM To 80+ journalists in
Partnership includes 10 news bureaus
Print, TV and Digital across Latin America
12Business
Innovation
13FOR LEADING COMPANIES
Comprehensive News Monitoring Resource
News as it For Top For PR For the
happens – Executives and IR Workforce
from experts Brief the C- Tailored Connecting
who know Suite Newsfeeds people
your business.
For For
Storytelling Strategy
Annual reports Know where
& more with the the white
right assets space is
14UNMATCHED INNOVATION
TicToc by Bloomberg
A trusted global news network
native to the digital world
359K 2.0M+
Followers Avg. Daily Views
As of August 30, 2018
WINNER WINNER
Live News Coverage Grand Prix Award Click to Watch
Twitter Video Editorial Innovation of the Year Click to Watch
AUDIENCE HONOR Social Media Team of the Year
Twitter Presence
15 Source: Twitter AnalyticsGLOBAL LEADERSHIP
Bloomberg New Economy Forum
Real conversations catalyze real change.
With the emergence of new economic powers like
China, India, Africa and the Middle East, the world
needs a new convening platform to bring private
and public sectors together.
A new Inaugural event: Nov. 6-7, Singapore
institution
for a • 400+ government and business leaders
new era. • Advisory Board and Founding Partners include:
−Ban Ki-Moon -Janet Yellen
−Bill Gates -Zeng Peiyan
−Jack Ma -Henry Kissinger
−Condoleezza Rice -Masayoshi Son
16 Photo: Sanjit Das/BloombergBUSINESS INNOVATION
Bloomberg Paywall
Early Success
• New design and features
• Tripled subscriber forecasts
Overall Growth
• On-site traffic up 13% in 2018
• Digital reach up 85% since 2015
• Video audience up 192%
17Thank
You
Josh Bassett
Head of Distribution and Partnerships,
Bloomberg Media EMEA
jbassett2@bloomberg.net
bloomberg.com/distribution
18 Photo: SeongJoon Cho/BloombergYou can also read
