3 SEO Hacks for Real Estate & Local Business - With Darby Rahme - Digital4Varna
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3 SEO Hacks for Real Estate &
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Local Business
With Darby Rahme
1
A Quick Word About Me
Darby Rahme, MSc.
President of Warrior Digital
& Victory Digital (Виктори Дижитал)
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2
The Hacks in Brief
Let’s cut to the chase.
Understand your (or your client’s) business goals so
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that you can clearly define success.
Look for keyword gold: targeting the right keyword
will make or break your SEO campaign.
Don’t try to be smarter than Google! Rank like with
like.
3
The Three Hacks
Spoiler alert: one is a strategy.
Each of the three hacks sets the
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stage for the next.
Define Goals Strike Keyword Gold Give Google What it Wants Off to the Races!
Clearly define the goal for your Find hyper-relevant keywords Rank like with like, make sure You’ve set yourself up for SEO
SEO work overall or a campaign by including relevant local, your content aligns with what success!
in particular. industry, and audience terms. Google currently likes.
4
Define Success
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Clarify Your Business Goals
5
What is Success?
Clarity = Prosperity
Clearly defining the goal of your SEO
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work will help you decide on the best
strategy for your client.
We all want to find high volume, low
Your Goals Your Reality competition keywords to target, but
➢ Is the goal to increase ➢ How strong is your that’s not always possible.
traffic overall or to just website’s backlink
increase leads/sales? profile & domain
authority?
➢ Are you trying to reach a
very niche, or a broad ➢ How good are your
audience? current rankings?
➢ How quickly do you ➢ Can you leverage
expect to see results? existing content?
6
Having a Clear Goal Matters
Getting clear saves tears.
You need to know your goal in order to choose the best audience to target. Clarifying the goal with a
client ensures that you are both on the same page. Setting a goal for your own business helps you
streamline your SEO efforts.
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Once you have set a clear goal (e.g., to increase leads generated by a website) you can clarify your
target audience. Who exactly are you trying to reach? What stage of the sales cycle are they in? What
do they want, and what motivates them to seek out your business?
Once you understand your target audience, you can consider what kind of content would meet their
needs. Can you use existing content, or will you need to create new content?
Once you have a clear goal and an understanding of your target audience, all that is left to do is to
find the perfect keywords to target…
7
Strike Keyword Gold
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By Looking in the Right Places
8
Page 1 Keyword Opportunities
Find the best keywords to rank for.
Targeting the right keyword is the difference between
getting your website on page 1 and languishing on page
2 or 3.
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Understand the local market.
Drill down to find hyper-local keywords.
Include relevant industry terms.
Consider the target audience.
9
Use Geographical Keywords
City Suburb Neighbourhood
• Toronto apartments for • North York apartments • Yorkville apartments for
rent for rent rent
• Sofia houses for sale • Lozenets houses for sale • Oborishte houses for
sale
• Sofia bike repair • Lozenets bike repair
• Oborishte bike repair
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Development Intersection Landmarks
• CityPlace condos • Yonge and St. Clair • apartments near
Toronto apartment rentals university of toronto
• San Stefano Plaza • apartments near • apartments for sale near
apartments Dondukov and Rakovski Park Zaimov
• bike repair in Sofia • bike repair at Blvd Vasil • bike repair near
Business Park Levsky and Ul. General Borosova Gradina
Parensov
10Explore Industry Terms
Know your market
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01 02 03
Consider relevant industry Consider your audience: Know the local lingo:
terms:
➢ student apartment ➢ appartements 3 ½
➢ townhouse vs. rentals (Quebec)
townhome
➢ over 55 communities ➢ 1 bedroom 1.5 baths
➢ pre-sale condos (U.S. and Canada)
➢ SEO for beginners
➢ semantic SEO tips ➢ 1BHK (India)
➢ easy French lessons
11Rank Like With Like
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Give Google What it Wants
12Giving Google What it Wants
Do your research!
Once you have a shortlist of keywords to consider targeting; it’s time to get Googling! Do a search for
each of the target keywords on your shortlist.
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Click on the top 5 results on the SERP for each of the prospective target keywords.
Determine what kind of content those pages have – e.g., articles, business pages, large companies,
directories, listing sites, products in ecommerce stores.
Ensure that you have or can create content of a similar nature to those top 5 search results. If you
can’t – don’t target that keyword!
13In Summary
Let’s wrap this up.
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01 02 03
Have a clear goal: Strike keyword gold by: Give Google what it wants:
➢ Broad or niche traffic (at ➢ Localizing (city, ➢ Research the SERP’s for
the beginning or end of neighbourhood, your keyword shortlist
the sales cycle) landmarks, etc.)
➢ Use or create content
➢ Traffic vs. lead ➢ Using industry terms that is similar in nature
generation/sales to the top 5 results for
➢ Appealing to your
your target keywords
➢ Set a realistic goal based audience (students,
on the website’s current beginners, etc.)
performance
14Get all my Keyword Hacks
Local Keywords Cheat Sheet
Visit: https://bit.ly/35QjMGK
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Enter your email address to get the instant PDF
download.
Connect with me if you have more questions.
15Want More?
Let’s Talk!
I have many more insights to share on SEO, Google Ads,
social media marketing and more.
Join my email list, find my courses on IMG, or get in
touch.
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Free PDF: https://bit.ly/35QjMGK
IMG Courses: https://internetmarketing.gold
Facebook: @VictoryDigitalLLC
Add me on messenger: Darby Rahme
16Благодаря!
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Thank You!
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