Partnership Programme - Olivier Radelet 25th April 2014 - Brussels

Partnership Programme

          Olivier Radelet
    25th April 2014 – Brussels

The Big Idea: Let’s Join Forces

                                  Bank Equipment
 European                          Manufacturers
Central Bank                       and Suppliers

                     The
                 Partnership
                 Programme

  National                         BEM Clients &
Central Banks                         Users

€5 - Lessons learned / €10 - Lessons Applied

   What you told us about the €5 launch          The Partnership Programme response
 More time needed between the availability
  of banknotes for testing purposes and the      Nine months’ lead time
                 issuance of the new notes

             Better information flow needed      More events, more tools

                                                 NCB involvement in the Programme
       More national level outreach needed       with dedicated contact person at
                                                 national level

Cost considerations a major factor, especially   Collateral requirements smoothed
                           for small retailers

1st milestones of the partnership programme
► Kick-off Seminar for Banknote Equipment Manufacturers (BEMs) and
   third parties on 26 November 2013 in Brussels:
     •   Attended by 150 Banknotes Equipment Manufacturers and
         suppliers, as well as clients and users
     •   52 on-site registrations for the partnership programme

► Unveiling of the new €10 banknote and its security features on 13
   January 2014 at the premises of the European Central Bank in
   Frankfurt:
     •   Possibility to borrow new €10 banknotes for testing purposes
     •   Smoothen Collateralized Loan Agreement: possibility to have
         only one authorized employee when the borrowing company
         transports or uses for tests less than 15 ES2 €10 banknotes.

Coming Milestones
► June 2014: Information leaflets sent to 3 million points of sale across the Euro Area

► 23 September 2014: the new €10 is issued across the euro area

Why joining the Partnership Programme?

Best way to get immediate access to all the support and authoritative tools
to help you prepare for the new notes and to ensure that the clients and users are
well informed when the notes enter into circulation.

What you will receive: Useful print publications
                         Entertaining
The ECB will             credit card format
provide                  Lenticular cards,
publications in          showing
all EU                   new features
languages to
help raise
awareness
about the new
notes, and to
allow you to
inform with
authority your
stakeholders,
clients and
employees                                      Clear A3 Posters showing
ahead of the               Comprehensive
                           12-page leaflets        security features
launch.                    for cash handlers

Easily updated digital tools
Partnership Programme members can access and download a number of digital tools
and features from the restricted area of the euro banknotes website.
These electronic deliverables can then be embedded in your own websites through an
iFrame, which draws content from the ECB website and makes it available on the
partner’s website.
The content is very easy to use for the partners: It remains active on the ECB website,
and whenever updated at source, the changes also immediately appear on your website.
This means there is no need for the partners to download further updates.

             Digital deliverables available through the iFrame technology:

        The Euro Cash Academy: an e-learning tool for cashiers (format .exe);
        The Knowledge of Banknotes e-learning course allows people to
       explore the on the authenticity and fitness of euro banknotes;
        Pages on the euro banknotes’ design and security features,
        Pages on the euro coins.

iFrames: how it works
iFrame draws content from one website (in this case, Our
Money) and makes it available on another website (the
partners'). The content remains on the source website, so if it is
updated, the changes will also appear on the target website.
iFrame only works online.
                  Website 1                 Website 2

                                            Content 1

                Content 1

               Content 1 is part of       Only the Content 1
                 the Website 1        elements from the Website
                                      1 appears on the Website 2

The Euro Cash Academy e-learning module
The Euro Cash Academy is an entertaining interactive learning module,
in 23 languages, allowing your users to explore the new euro banknotes and
their security features. It is available as a free smartphone app via the
Apple Store, Google Play or on the ECB partnership programme website.

Three entertaining ‘Feel/Look/Tilt’ videos
  The ECB has produced short videos to highlight the look/feel/tilt
security features of the new notes. Partners will be able to use them
    in their own communications, downloadable in mp4 format
                   from the ECB partners’ website.

Other digital material

•   Web quality images of euro banknotes and coins (72dpi, jpeg format)

•   Illustrated timelines showing the main milestones for the preparation of
    the issuance of the new €10 banknotes

•   Page on the main Partnership Conferences with downloadable
    presentations;

Branding the operation: € OUR MONEY

The € OUR MONEY logo
is a guarantee of
authoritative information
about euro banknotes and
coins.

It is a trusted symbol, in
use since 2001, showing
the euro belongs to all
citizens.

Partners can use the logo
to highlight their
membership of the ECB’s
Partnership Programme,
thus inspiring confidence
among clients and users.

Access to the partners section on the euro banknotes
website (www.new-euro-banknotes.eu)

How to create/access your partner account on the
        euro banknotes website

 More than 250 partners
have already registered for
     the Partnership
  Programme across the
     European Union

Create your account online to access the restricted
section

Download the materials from the restricted section of
the euro banknotes website

Let’s Join Forces Now!

Thank you for your attention