MCAS MEMBERS 2021 Co-op Marketing Opportunity - Prepared By: Sherry Grainger Senior Advertising Consultant Rawlco Radio - Mechanical Contractors ...
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MCAS MEMBERS
2021 Co-op Marketing Opportunity
Prepared By: Sherry Grainger
Senior Advertising Consultant
Rawlco Radio
Rawlco Radio and the Mechanical Contractors Association of Saskatchewan are offering your Business an opportunity to join in a co-op advertising campaign on News Talk 650 CKOM or News Talk 980 CJME. This campaign will target key periods when Heating and Air Conditioning contractors are the busiest and help sell furnaces and related services! Dates: Option #1 January 4, 2021 through January 31, 2021 4 weeks Option #2 February 1, 2021 through February 28, 2021 4 weeks You will be promoting your business during key marketing times with 15 X 30 second messages a week for 4 weeks Messages will air throughout our morning, afternoon and evening programming Your messages will air on either News Talk 650 CKOM or News Talk 980 CJME Your Cost: $1,975.00 per campaign *There are several suppliers such as Lennox, York etc that will pay a portion of your commercials if you mention their name in your commercials. Rawlco Radio can offer support to navigate the reimbursement process.
Website Advertising Opportunity News Talk 650 CKOM and 980 CJME have highly trafficked websites with ad zones available to feature your business. These websites are content driven with hourly updates when news changes. They also get an enormous amount of listeners going to the websites to stream the shows. We will create an eye -catching web ad to feature your business on one or both of the websites. We ask that you include a MCAS logo on the web ad to let your customers know that you are a reliable and quality business and a MCAS member. Dates: Option #1 January 4, 2021 through January 31, 2021 4 weeks Option #2 February 1, 2021 through February 28, 2021 4 weeks Your Cost: $750.00 per campaign **There are several suppliers such as Lennox, York etc that will pay a portion of your commercials if you use their logo on print materials. Rawlco Radio can offer support to navigate the reimbursement process.
Creative
• Rawlco Radio will work with your business to personalize your commercial message. We
create effective commercials that drive business to your company. The cost of writing,
producing and editing your commercial is included in the cost.
• As a member of MCAS, we ask that you let your potential customers know by adding a small
tag to your radio commercial. “proud member of the Mechanical Contractors Association of
Saskatchewan”. The public will know that they will be working with a quality dependable
company!
CKOM Website Leaderboard Ads 728 x 90 Total Investment: $850.00 + GST per month Front Page Rectangle (PERSISTENT) 350 x 250 Total Investment: $750.00 + GST per month
•A S n a p s h o t o f o u r L i s t e n e r s
•RADIO
•habits of the
News/Talk 650 CKOM listener
www.ckom.com
•Listened to radio in
the past week:
•Serving the community with the most up-to-date news, traffic, sports and stimulating dialogue.
•85%
•(index: 119)
• 67% are married or living in a
•58% 42% common law relationship (index: 124)
• 14% are single or have never
married •19%
•Age •on a mobile device
•49% of 650 CKOM listeners fall into the 25 to 54 • 17% have children younger than 12
age group, with 34% between 35-54 (index: 113). and 16% have teens
•2 1 % 2 3 % 2 4 % •Accessed radio
• Two-thirds (67%) of 650 CKOM
• •
•1 5 % 1 3 % listeners have completed a station websites in the
•4 % • • • college/trades or university education
(index: 124)
past week:
•1 2 - 2 4 2 5 - 3 4 3 5 - 4 4 4 5 - 5 4 5 5 - 6 4 6 5 +
•22%
•Household Income • 67% are employed, while 53% work •on a mobile device
full-time, 30+ hours/week (index: 111)
•36% of 650 CKOM listeners earn a
household income of $100,000 or more per • 38% are managers,
professionals, executives or are
year.
self-employed (index: 122) •18%
• 13% are in technical or skilled jobs, •on a computer
work in trades or are skilled (index: 115)
•
Coverage Map
•RADIO
•habits of the News Talk 980
listener
•Listened to radio
in the past week:
•84%
•(index: 118)
•61% 39% • 71% are married or living in a common
•24%
law relationship (index: 122)
• 11% are single or have never married
•A g e •on a mobile device
•41% of News Talk 980 listeners fall into the 25 to 54 age • 21% have children younger than 12 while
group, with 31% between 35-54. 12% have teens
•Accessed radio
•2
station websites in the
• 54% of News Talk 980 listeners have
%2
0%3
4%
0
•5 % 1 0 % 1 1 %
past week:
completed a college/trades or university
education
•1 2 - 2 4 2 5 - 3 4 3 5 - 4 4 4 5 - 5 4 5 5 - 6 4 6 5 + •28%
•Household Income • 57% are employed, and half (50%) •on a mobile device
work full-time, 30+ hours/week (index: 111)
•39% of News Talk 980 listeners earn a household
• 28% are managers, professionals,
•21%
income of $100,000 or more per year, 18% have •
$150,000+ annual household income (index: 114). executives including middle managers
• 16% work in technical or skilled jobs,
in trades or as skilled equipment •on a computer
(index: 131)
operators (index: 117)
• 7% work in sales and service roles
•
Coverage Map
CONFIRMATION PAGE
TO PARTICIPATE IN THIS CAMPAIGN
PLEASE FAX OR EMAIL THIS CONFIRMATION FORM TO
Sherry Grainger at Rawlco Radio
Fax: 306-477-0002 Email: sgrainger@rawlco.com Ph: 306 880 1688
YES! I agree to participate in the following campaign parts at
$1,975.00 + GST per campaign
Check each campaign part you want to participate in:
Website Advertising Leaderboard Rectangle
Jan 4 – Jan 31 2021 Feb 1 – Feb 28 2021
Station Choice: News Talk 650 CKOM News Talk 980 CJME
Company Name: ____________________________
Contact Name: _______________________________
Contact Information: _______________________________________________
Signed Authorization: ___________________________________
Payment Authorization
Credit Card # (Visa or MasterCard only):_______________________________
Expiry date: __________ 3-digit security number on back of your card: _______
Print _______________________ Signature: ________________________
The Cardholder will pay to the issuer of the charge card presented here with the amount stated here in
accordance with the issuer’s agreement with the cardholder.
OR
I am a regular News Talk Radio client. Please invoice me as usual.You can also read
