PT SPORTSUITE FAN CHALLENGE PORTALS - Activating incentivised fan engagement
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PT SPORTSUITE
FAN CHALLENGE
PORTALS
Activating incentivised fan
engagement
© PT SPORTSUITE 2021
YOUR FANS HAVE STORIES WORTH TELLING
PT SportSuite’s Fan Challenges Web Portal empowers fans to share their unique,
behind-the-scenes content - and be rewarded for it.
Your organisation can create a source of authentic, community-generated content
for yourself and sponsors - by setting incentivised Fan Challenge campaigns.
© PT SPORTSUITE 2021
OBJECTIVES
COMMUNITY
ENGAGEMENT
Encourage and incentivise your
fans to engage in media
experiences on your branded
Fan Portal
© PT SPORTSUITE 2021
OBJECTIVES
GROW YOUR FAN
DATABASE
Grow your database of
registered users and learn
more about your audience
© PT SPORTSUITE 2021
OBJECTIVES
MEDIA
ACQUISITION
Collect authentic
fan-generated media for
yourself/sponsors for social
sharing, UGC campaigns and
web/app content
© PT SPORTSUITE 2021
OBJECTIVES
SPONSOR VALUE
Conduct branded UGC campaigns with
your sponsors that connect them to fans
in a way that cuts through the noise.
© PT SPORTSUITE 2021
OBJECTIVES
REWARDS
Encourage fan participation
with prize incentivisation
and special offers that leads
to repeat interactions.
© PT SPORTSUITE 2021
CHALLENGE EXAMPLES
SUPER FAN CHALLENGE
Post your photos and videos that show
your passion for the team, and earn the
title of Super Fan.
Whether it’s a photo of you at the game, a
selfie with a player, or your collection of
jerseys, balls, signatures, ticket stubs …
we want to see it.
Stand the chance to win a signed match
jersey!
© PT SPORTSUITE 2021
CHALLENGE EXAMPLES
MATCHDAY MADNESS
CHALLENGE
Whether you’re at the stadium, at a watch
party, or catching the match at home,
share your photos and videos with us.
Upload your media that brings your
matchday experience to life.
The best submissions will be published to
our Fan Wall. Let’s make you famous!
© PT SPORTSUITE 2021
CHALLENGE EXAMPLES CO-BRANDED CHALLENGE
FAN FAVOURITE CHALLENGE
Record a 30-second video of yourself
telling us your pick for your favourite
player - and why.
We want to know the player that gets you
out of your seat. Stand the chance to win
to a signed match jersey, courtesy of
[SPONSOR]!
© PT SPORTSUITE 2021EMAIL MARKETING
DISCOUNT
INCENTIVISATION TO
DRIVE SALES
Communicate directly with
newly-registered users about
product offerings, limited special
offers or discounts, with CTAs that
link to online stores to drive
e-commerce sales.
© PT SPORTSUITE 2021UPCOMING GAMIFICATION MODULE
LEADERBOARD
Using media analytics, accumulate,
log and reward loyalty through the
use of leaderboards.
Fans can accumulate points
through the following actions:
- User registration
- Time spent on portal
- # of Challenge responses
© PT SPORTSUITE 2021PT ENGAGEMENT SERVICES
WE OFFER
● User journey & work flow refinement
Engagement campaign strategy
● Campaign management
● Social media strategy, content
planning, best practices & support
● Design of marketing collateral
○ Emails
○ In App cards
○ Social Media
○ Display Ads
○ VIdeos
© PT SPORTSUITE 2021PT ENGAGEMENT SERVICES
WATCH: UGC VIDEO PRODUCTION
© PT SPORTSUITE 2021CLIENT ACTIVATIONS
CREATING A DIGITAL SEA OF RED
WITH THE BRITISH & IRISH LIONS
With fans unable to travel to South Africa for the
2021 tour due to Covid-19 restrictions, PT SportSuite
and the Lions partnered to create a “digital Sea of
Red”, allowing Lions fans around the world to
contribute to the Tour in a meaningful way while
being incentivised for their engagement with
sponsored rewards from Lions official partners
Canterbury and Vodafone. VISIT THE LIONS FAN ZONE
© PT SPORTSUITE 2021CLIENT ACTIVATIONS
BRINGING MLR FAN
STORIES TO LIFE
The 2021 Major League Rugby season was
a triumphant return to the field for North
America’s rugby professionals after a
curtailed 2020 season. MLR fans were
invited to make their mark on the official
MLR Fan Zone by taking on a series of fun
media Challenges, with great prizes up for
grabs to reward their behind-the-scenes
video and photo submissions. VISIT THE MLR FAN ZONE
© PT SPORTSUITE 2021YOUR PT ENGAGEMENT TEAM
Our goal is to create memorable digital experiences that
generate better engagement between you, your fans and
sponsors on your branded platforms.
Janine van Rensburg Jada Linstrom Nick van Rensburg Johan Kleynhans
Engagement Specialist Lead Visual Communications Visual Communication
Communication Manager Designer
Designer
© PT SPORTSUITE 2021READY FOR A TEAM TALK!
Our PT Engagement Team would love to chat about how PT SS
Fan Portals can take your fan engagement to the next level.
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