PORTAIL DES NATIONS The new UN Visitor Centre in Geneva - Presentation for CTA Lausanne, 28 September 2021
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PORTAIL DES NATIONS
The new UN Visitor Centre in Geneva
Presentation for CTA
Lausanne, 28 September 2021
1
WHO KNOWS
WHAT THE UN
DOES EXACTLY ? WHAT IS
INTERNATIONAL
GENEVA?
WHY
WHY SHOULD I CARE
ABOUT THE UN ? WHAT DOES IT
MEAN «WE THE
PEOPLES» ?
TWO COMBINED AMBITIONS Value Geneva place in international governance The project called Portail des Nations (PDN) is an initiative of the Geneva philanthropist Ivan Pictet. Since 2008, a concept of a place dedicated to information and training in international Geneva has been developed . In the 2015, at the request of the Director General of UNOG in 2015, Ivan Pictet adapted his initiative to an extension and modernization of the UN Visitors' Service. Modernise the UN communication “We must be able to communicate better about what we do, in ways that everybody understands. We need a substantial reform of our communications strategy, upgrading our tools and platforms to reach people around the world.” UN Secretary-General Antonio Guterres on 12 December 2016. ➢ By signing the Framework Agreement on June 2019 with the United Nations, Ivan Pictet, in its capacity as Lead Donor, undertakes to raise the funds and to assist the UN in the implementation of the Project. ➢ Since, the Foundation Portail des Nations, in close coordination with UN Geneva and NYC, develops the project of a UN Visitors' Centre in Geneva.
A Perception Change project INTERNATIONAL GENEVA https://www.gvadata.ch/3dmap/
UN GENEVA behind the gate A visit of UN in Geneva is possible upon reservation when the Palais is open to the public. However, few know that inside, • 3,439 UN Secretariat staff are working in the building • And more than 4,000 meetings are organized each year • contributing everyday to translate the SUSTAINABLE DEVELOPMENTS GOALS into concrete ACTIONS FOR PEACE, RIGHTS AND WELL BEING.
UN WORLD
what we don’t see
Image iceberg
UN COMMUNICATION STRATEGY
The UN Global Communications strategy 2020 is based on 3 objectives. They will guide our work for the Portail des Nations’visitors experience.
PEOPLE KNOW / What?
Lead the narrative
Be the leading voice on global issues
and solutions for a better world
PEOPLE CARE / Why care?
Inspire people to care
Forge an emotive connection between
individuals and our shared global
challenges
PEOPLE ACT / What now?
Mobilize action
Inspire audiences to feel possibility and
mobilize them to act
.
engagement
public place
inclusion
culture
cooperation
experience
WHAT
diversity
creativity innovation
inspiration
Immersion & interaction
ARCHITECTURAL PROJECT
A new buiding integrated in the park
• near the entrance Place des Nations in Geneva
• 3000 m2 with 1 main floor + basement
• start construction : January 2022
Opening : January 2024
Image
ARCHITECTURAL PROJECT
18
A sober and ecologically responsible building
Designed to meet the most restrictive Swiss and
international standards in terms of sustainable
development
Image ImageVISITORS OFFER
Permanent
Exhibition Visit of the
Palais
1000 m2
UN Visitors Centre
Cultural
in Geneva (PDN) Events in
VR Auditorium
Experience
Studio 150m2
50m2
Educational
Workshops
2x30m2
Open 7 days a week all year from 10am to 6pmVISITORS EXPERIENCE
People need to feel concerned, involved in solutions, to connect UN actions
to their personal lives for a shared sustainable future.
What should the Centre be?
▪ an innovative centre of experiences
▪ a universal and inclusive space dedicated to all visitors, with a particular
attention to youth
▪ a place with evolving contents directly linked to the UN actions and the
state of the world
▪ a stimulation for visitors’ engagement
To whom it is addressed ?
▪ Individual visitors : local residents, tourists and conference delegates
▪ Groups : Schools, academia and professionals
➢ Max capacity: 300,000 visitors per year of which 150,000 taking guided
tours of the Palais des NationsEXHIBITION
• An introductive exhibition on
multilateralism & UN’s role, work and
solutions to address world’s
challenges, with an introduction on
the role of UN Geneva in global
governance.
▪ An immersive and interactive
experience that can engage visitors
through an emotional and
participative approach > audiences
feel moved by the content, part of the
solutions and inspired to act.
▪ A “know-care-act” journey in line
with the UN Global communication
strategy > evolutive content approachPLANNING
2021 2022-2023 2024
Project development Building construction VIP Inauguration
Museography realization Opening to the public
Operational set-up
TestingsYou can also read
