OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show

 
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OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
MEDIA KIT
OFFICIAL CATALOGUE
OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
MONACO
           YACHT SHOW
The Monaco Yacht Show (MYS) hosts an impressive and truly
international fleet of superyachts available for purchase or charter.

The MYS also showcases a selection of companies with ties
to the yachting and luxury markets. Stands are reserved for
superyacht builders and designers, yacht brokers, and the
providers of tenders and water toys, luxury brands, high-end cars
and motorbikes, helicopters and private jets.

The Monaco Yacht Show has been attracting a wealthy
international clientele of yacht owners, and executives from the
superyacht and luxury markets, since 1991.

For four glorious days, the crème de la crème soaks up the
festive and glamorous atmosphere of the Principality of Monaco,
enjoying a unique superyachting experience on the quays of
Monaco’s Port Hercule, and exploring current and future yachting
trends.

The Monaco Yacht Show is organised under the High Patronage
of His Serene Highness Prince Albert II of Monaco.
OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
MONACO YACHT SHOW

OFFICIAL
CATALOGUE
The official catalogue of the Monaco Yacht Show
is an unparalleled media tool for major companies
in the international superyachting industry.

The publication lists the world’s leaders in luxury
yachting with their direct contact details and
gives the advertisers a tremendous exposure
both during the show and all year long.
OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
3 0 , 0 0 0 V I S I T O R S                                                                                                             THE AUDIENCE
                                                                                                                                                      The MYS Official Catalogue is published annually and distributed during the
                           69%                                      87%                                           137                                 four days of the show and at associated prestigious events during the MYS
                                                                                                                                                      week to a selection of the high-worth and professional visitors, the CEOs
                                                              INTERNATIONAL                                  NATIONALITIES                            of the exhibiting companies, the MYS sponsors and partners, the media

                           31%                                  CLIENTELE                                                                             representative.

              PROFESSIONAL VISITORS

              72%
              THEY ATTENDED THE 2018 MYS FOR
              // NETWORKING / MEETING CLIENTS & SUPPLIERS / PURCHASING SERVICES
              & NAUTICAL SUPPLIES //

              PRIVATE VISITORS

              28%
              2130*                          PROSPECTIVE SUPERYACHT CHARTERERS/PURCHASERS
                                             OR THEIR REPS.

              150                            VISITORS INVITED VIA THE MYS VIP PROGRAMMES
                                             (monaco yacht summit, sapphire experience)

              235**                          yacht owners
                                             visited the mys

*Figure calculated on the basis of a representative panel of private visitors who expressed an intention to purchase or rent a yacht according to a
study conducted at MYS 2018. **Minimum representative figure calculated solely on the quantity of MYS badges distributed to owners of yachts.
OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
DISTRIBUTION
PRINT RUN: 8,000 copies
MONACO YACHT SHOW                                                                                     2021 MONTE-CARLO GALA
                                                                                                      FOR THE GLOBAL OCEAN
                                                                                                      Prestigious charity event presided by HSH Prince Albert II of Monaco and
FROM 22 TO 25 SEPTEMBER 2021
                                                                                                      attended by international artists and philanthropists committed for the
•    Distribution on display racks in the most frequented show areas
                                                                                                      protection of the Ocean. The gala is organised by the Prince Albert II of
                                                                                                      Monaco Foundation and Mr. Milutin Gatsby, Global Fundraising Chairman,
                                                                                                      with the support of the Monaco Yacht Show, the oceanographic Institute, the
                                                                                                      Yacht Club of Monaco, the Société des Bains de Mer and the Monaco Private
                                                                                                      Label, in order to support the Foundation’s marine conservation initiatives.

                                                                                                      •   Distribution in the gift bags of the guests.

                                           84%
                                 Private clientele

                      13%
    Luxury yachting Professionals
          MYS EXHIBITORS (580 COMPANIES)
          30% Superyacht suppliers / 16% service companies / 12% builders / 11% Luxury goods /
    2%    7% tenders & water toys / 6% broker agencies / 4% refit yards / 4% Federations / 4% yacht
          designers.
          SUPERYACHT CAPTAINS
    1%    of yachts exhibited at the Monaco Yacht Show.
OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
SPECIFICATIONS
•   Presentation of the MYS exhibiting companies, the superyachts, the
    tenders, prestige cars on display, sponsors and partners.

•   Publication printed on 100% recycled paper (Silk Cyclus Print),

•   Material for printing must be supplied in PDF file, all graphics must
    be supplied as 300 dpi,

•   Material deadline: July 20, 2021

•   Material must be sent to:
    laura@monacoyachtshow.mc
    (if file size over 10Mb, please use www.wetransfer.com).

                                       Full page

                                Trim 200 x 260mm
                                Bleed 210 x 270mm
OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
AD RATES

Full page (Standard rate)                                              € 5,450
Full page (Exhibitor rate)                                              € 3,270
Inside front cover page                                                 € 7,770

Inside back cover page                                                  € 7,370
Back cover page                                                        € 9,900
Belly band                                                              € 7,850
VAT excluded (VAT 20% applicable for Monegasque and French companies only)
OFFICIAL CATALOGUE MEDIA KIT - Monaco Yacht Show
MONACO
YACHT SHOW
22-25 SEPTEMBER 2021

For more information about advertisinig opportunities, please contact:
Laura Mangraviti, Project Manager - Exhibition
laura@monacoyachtshow.mc
T. +377 93 10 41 70
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