2021 MEDIA KIT - Edible Tampa Bay
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2021 MEDIA KIT
EAT.
DRINK.
GATHER.
GROW.
At Edible Tampa Bay, we tell the story of our region’s local,
seasonal food culture: what to eat, where to find it, how
to make it, and who is growing it. We believe that knowing
where our food comes from is powerful, and that being
connected to the land and waters that produce Florida’s
unique bounty gives us a strong sense of place. Food brings
us together. Food creates community.
We’re a member of the James Beard Award-winning Edible
Communities, which lists 90 publications nationwide, and
is the largest media organization devoted to telling the
stories and supporting the efforts of our local farmers,
chefs, food artisans, fishers and brewers.
2021 MEDIA KIT
300,000
TOTAL AUDIENCE PER YEAR
15,000
MAGAZINES PRINTED EACH ISSUE
6X PER YEAR
ISSUE FREQUENCY
MAGAZINE
Six times a year, we produce a stunning print
magazine that celebrates Tampa Bay’s flourishing
food and drink scene. With smart writing and
powerful images, a beautiful website and lively social
media, Edible Tampa Bay stands out as the premier
food publication in the area.
READERS
FINANCIALLY SECURE AND LOVE TO DINE OUT:
48%
WELL-EDUCATED:
77% 5X
MORE LIKELY THAN AVERAGE TO
HAVE COLLEGE DEGREE VISIT A FINE-DINING RESTAURANT
ARE 25-50 YEARS OLD
25% 71%
35
AVERAGE HOME VALUE DINE OUT 2 OR MORE TIMES
$750,000 EVERY WEEK
THEY TRUST EDIBLE: THEY LOVE ACTIVITIES
MEDIAN READERS AGE INVOLVING FOOD AND
96%
ENTERTAINING:
15% / 85% 87%
OF READERS SAY THEY ARE LIKELY TO
VISIT A RESTAURANT THAT THEY
SAW IN EDIBLE ENJOY COOKING
(FOUR TIMES THE
FEMALE NATIONAL AVERAGE)
93%
MALE
REPORT TAKING AN ACTION AFTER
READING EDIBLE 96%
TRY TO BUY FOODS GROWN OR
PRODUCED LOCALLY
MRI-Simmons readership survey
2021
EDITORIAL LINEUP
LAUNCH: MARCH/APRIL
Springtime/Renewal
MAY/JUNE
The Innovation Issue
JULY/AUGUST
Keep Your Cool
SEPTEMBER/OCTOBER
Time to Plant/Gardening Issue
NOVEMBER/DECEMBER
The Holiday Issue
Departments
In each issue, our recurring departments will feature
fun and fast reads on new restaurants, seasonal recipes,
locally-made products and places to visit.
2021 MEDIA KIT
PRINTAD SIZES AVAILABLE
FULL PAGE
1/2 PAGE
1/4 PAGE
1/8 PAGE
2 PAGE SPREAD
BACK COVER
INSIDE FRONT COVER
INSIDE BACK COVER
Ask for pricing.
DIGITAL INSTAGRAM POST
FACEBOOK POST
DEDICATED E-BLAST
WEB BANNERS
Ask for pricing.
Sponsored Content
Let our experienced, award-winning writers tell your
story of in a way that captures the attention of our readers,
and delivers a niche audience that is engaged and curious
about Florida’s food culture.
Ask for details.
PRINT AD SPECIFICATIONS
AD SIZE NON-BLEED BLEED LIVE AREA TRIM
SPREAD 15.75” x 9.875” 17” x 11.125” 16” x 10.125” 16.75” x 10.875”
PAGE 7.375” x 9.875” 8.625” x 11.125” 7.625” x 10.125” 8.375” x 10.875”
1/2 VERTICAL 3.5625” x 9.875” N/A N/A N/A
1/2 HORIZONTAL 7.375” x 4.8125” N/A N/A N/A
1/4 VERTICAL 3.5625” x 4.8125” N/A N/A N/A
1/8 HORIZONTAL 3.5625” x 2.285” N/A N/A N/A
AD SPECS
Please submit a high-resolution (300 dpi) PDF file.
Color must be CMYK not RGB.
ICC Profile should be US Web Uncoated V2.
SPECIAL REQUESTS
Unique Sizes, Inserts, Business Reply Cards:
Rates available upon request.
CREATIVE SERVICES
Available upon request. Ask for rates.
AD
DEADLINES
LAUNCH — MARCH/APRIL
JAN 22
MAY/JUNE SEPTEMBER/OCTOBER
MAR 26 JULY 23
JULY/AUGUST NOVEMBER/DECEMBER
MAY 28 SEPT 24
FOR MORE INFO:
ADS@EDIBLETAMPABAY.COM
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