SAY HELLO TO OUR STUDENTS - LEEDS BALL MEDIA PACK 2019
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
S AY HELLO TO OUR STUDENTS
LEEDS BALL CONNECTING YOUR BRAND
TO OVER 38,000 STUDENTS
MEDIA PACK 2019
MAKE THEIR YE AR END IN ST YLE
On Saturday 08 June 2019, 5,500 students will unite
in celebration as Leeds University Union plays host
to the event of the year, Leeds Ball.
Dressed to impress, our students are ready for one
of the most famous nights in the university calendar.
A simply unmissable campus-wide, spectacular
event with a huge mixture of music arenas, bars
and alternative entertainment, it’s a sell-out event
that every Leeds student clambers to be part of.
And your brand could be part of it too.
GET IN TOUCH:
Email: advertising@luu.org.uk 1
Call: 0113 380 1478
AT TR ACTING THE STUDENT MARKE T
Joining forces with Leeds University Union opens up a
whole new market for brands looking to engage with some
of the most talented, switched-on students in the UK.
With an estimated spending power of over £19.7 billion
per year; students form a highly lucrative market, and this
is your opportunity to gain huge brand exposure amongst
some of the most influential and well-connected students
around – Leeds students.
With a high disposable income and the ability to influence
their peers, students are the most profitable group in the
18 to 24 age bracket. They are at a time in their lives when
they are forming their views, likes, hates and routines.
They are open to change and trying new things, discovery
excites them as does stumbling upon the latest trend.
Attracting a university student to your service or product
can provide huge potential for generating long-term
brand loyalty after graduation. The students studying
at the University of Leeds are ambitious, curious, keen
travellers, developed thinkers, high achievers, and digital
natives: they are very socially active and aware.
GET IN TOUCH:
Email: advertising@luu.org.uk 2
Call: 0113 380 1478
PACK AGES
As the official partner of Leeds Ball,
this is an opportunity for a brand to
align itself with the positivity and EVENT PARTNER
buzz surrounding this huge event
£7,000+VAT
and gain kudos amongst the student
body for helping to support the
party of their year. As the event’s • Brand featured throughout the • Joint communications to • Promotional flyer or
official partner, you’ll gain increased large-scale communications students on our official gift added to the 3000
levels of brand exposure during the campaign launched over a Leeds Ball mailing list goody bags we distribute
ball’s campaign in the run-up to the month prior to the event. at the end of the Ball
event and on the night itself. Channels include digital • Presence in the official
screens, posters, website ‘thank you’ and follow • Logo inclusion on step
advertising, and social up communications to and repeat board for fun
media posts all attendees photo opportunities
• On campus promotional • Four tickets to attend • Prime position for onsite
activity on a date of your the VIP reception at presence at the Ball for
choice prior to the Ball Leeds Ball: for you, your brand exposure. A great
colleagues or clients chance to distribute
• Social media mentions branded giveaways and
during the campaign – • Banners and artwork at talk to students
over 90,000 following the red carpet entrance
across Twitter, Instagram, seen by all attendees
Facebook and WeChat
• Brand name included on
festival style wristbands
distributed to all 5,500 GET IN TOUCH:
attendees
• Logo featured on the
Email: advertising@luu.org.uk 3
Leeds Ball webpage Call: 0113 380 1478
PACK AGES
EVENT SPONSOR
£4,000+VAT
• Brand featured throughout the • Social media mentions • Logo inclusion on step
large-scale communications during the campaign – and repeat board for fun
campaign launched over a over 90,000 following photo opportunities
month prior to the event. across Twitter,
Channels include digital Instagram, Facebook • Onsite presence at the
screens, posters, website and WeChat Ball for brand exposure
advertising, and social – a great chance to
media posts • Logo featured on the distribute branded
Leeds Ball webpage giveaways and talk
• On campus promotional to students
activity on a date of your • Four tickets to attend
choice prior to the Ball the VIP reception at
Leeds Ball: for you, your
colleagues or clients
GET IN TOUCH:
Email: advertising@luu.org.uk 4
Call: 0113 380 1478
PACK AGES
BAR NIGHT ENTRANCE
SPONSOR SPONSOR SPONSOR
£1,500+VAT £1,200+VAT £500+VAT
• Busy outside bar named • Bring your brand to the • Banners and artwork at
after your brand Ball and set up your the red carpet entrance
experiential activity
• Logo featured on the • Logo featured on the
Leeds Ball webpage • Logo featured on the Leeds Ball webpage
Leeds Ball webpage
• Logo inclusion on step • Twitter mentions
and repeat board for fun • Logo inclusion on step during the campaign –
photo opportunities and repeat board for fun over 37,000 followers
photo opportunities
• Twitter mentions
during the campaign – • Twitter mentions
over 37,000 followers during the campaign –
over 37,000 followers
GET IN TOUCH:
Email: advertising@luu.org.uk 5
Call: 0113 380 1478
PACK AGES
WRISTBAND GOODY
SPONSOR BAG
£1000 + VAT £400 + VAT
• Brand name included on • Add a promotional flyer or
festival-style wristbands gift to the 3000 goody bags
distributed to all 5,500 we distribute at the end of
attendees Leeds Ball
GET IN TOUCH:
Email: advertising@luu.org.uk 6
Call: 0113 380 1478
LEEDS BALL 201 8 OVERVIEW
5,500 1,200
STUDENTS CAMPAIGN VIDEO VIEWS
SOLD OUT
7 STAGES
EVENT
12 MUSIC ACTS BIGGEST
EVENT OF THE YEAR
OVER 3,000 GET IN TOUCH:
15 ATTRACTIONS PEOPLE CONFIRMED THEIR Email: advertising@luu.org.uk 7
ATTENDANCE ON FACEBOOK Call: 0113 380 1478
WHO AT TENDS THE BALL?
UNDER 21:
34%
YEAR 1: 21-24:
12% 63%
YEAR 2: 25-28:
24% 2%
YEAR 3: 31 AND
OVER:
32%
1%
YEAR 4:
29%
GET IN TOUCH:
YEAR 5+: MALE: FEMALE:
3% 21% 79%
Email: advertising@luu.org.uk 8
Call: 0113 380 1478
WITH THANK S TO OUR PREVIOUS SP ONSORS PLUS MANY MORE INCLUDING JUST EAT, GET IN TOUCH: RED BULL, VK, DELOITTE, RYANAIR, & Email: advertising@luu.org.uk 9 LEEDS BRADFORD INTERNATIONAL AIRPORT. Call: 0113 380 1478
You can also read
