2021 PARTNERSHIP OPPORTUNTITIES - AUGUST 27-29, 2021 KIRKLAND, WA - Kirkland Uncorked
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2021 PARTNERSHIP
OPPORTUNTITIES
AUGUST 27-29, 2021
KIRKLAND, WA
Sounds like you’re interested in partnering with Kirkland Uncorked... Participation in the event will provide you the opportunity to: •R EACH an active and social audience. We attract some pretty cool people! •A CTIVATE marketing initiatives. Bring your brand to life! •S AMPLE your products. Our guests are always down to try something new! •H OST private parties, VIP functions, or company shindigs! All you need is your RSVP list, leave the rest to us.
EVENT OVERVIEW
ABOUT THE FESTIVAL
Kirkland Uncorked is Washington’s largest summer wine festival, located on the picturesque shores of
Lake Washington in Kirkland’s Marina Park. In 2021, Uncorked welcomes 6,000 guests to three full days
of Wine Tasting (50+ Washington varietals) and Foodie Favorites (including the Food Truck Feast + Grill
Off) + welcomes an additional 20,000 guests to an all-ages Street Fair including a Boat Show.
OUR WINE LINEUP provides OUR FOODIE FAVORITES OUR STREET FAIR provide
guests with the opportunity brings the Eastside’s best tastes guests with an all-ages area to
to sample 50+ varietals of to Marina Park. Guests can dig shop craft vendors, become a
Washington Wine. Guests can into the area’s tastiest mobile captain at the Uncorked Boat
purchase the tastes they love in kitchens at our rotating Food Show, and kick-start their dog’s
full-size bottles at the tax-free Truck Feast, and learn from the modeling career in the CityDog
Wine Shop. pros at the Grill-Off. Magazine Cover Dog Model
Contest.
WHO ATTENDS?
2% 3%
8,500*
4% BLACK OR AFRICAN
7% NOT LISTED 5% NOT LISTED AMERICAN
11% 60+ HISPANIC OR
50-59 YEARS LATINO
YEARS
GUESTS
11%
37% ASIAN/
14% 36% PACIFIC ISLANDER
21-29
40-49 YEARS MALE
YEARS 62%
31% 77%
FEMALE WHITE
*8,500 in a normal year. Due to 30-39
YEARS
2021 guidelines, attendance will be
controlled as to not exceed 6,000.
EVENT MARKETING STATS (2019)
WEBSITE ADVERTISING PARTNERS
Visitors 80,500+
The Seattle Times
Page Views 125,000+
New Visitors 82% The Stranger
SOCIAL Google Ad Network
Facebook 5,400+ fans
COLLATERAL
Twitter 1,300+ followers
Instagram 1,500+ followers 150 printed and
Posters
distributed
Impressions 146,000+
Programs 4,000 printed
EMAIL Glassware 6,000 screened
# of emails sent 10
Subscribers 6,700+
Average Open Rate 18.9%
Average CTR 7.5%
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
PRESENTING SPONSOR GLASSWARE SPONSOR VOLUNTEER SPONSOR
AVERAGE COST: $45,000 AVERAGE COST: $10,000 AVERAGE COST: $6,000
Be the exclusive overall event sponsor Each guest receives a commemorative Kirkland Uncorked relies on devoted
with the highest level of exposure. glass to take home. This glass features volunteers to execute the event. Align
your logo opposite the event logo and your brand with their commitment.
TASTING GARDEN leaves a lasting impression on 6,000
guests year round.
OFFICIAL EXHIBIT
SPONSOR SPONSOR
AVERAGE COST: $25,000
Be the exclusive sponsor of the
MAIN STAGE SPONSOR AVERAGE COST: $2,800
AVERAGE COST: $10,000
Tasting Garden – which includes 50+ On-site space to interact directly
Be the exclusive sponsor of the Main
Washington Wines and a variety of with all festival guests + some
Stage - which is fully programmed with
foodie feasts. marketing benefits
live music and foodie entertainment.
STREET FAIR SPONSOR WINE SHOP SPONSOR EXHIBIT SPONSOR
AVERAGE COST: $1,800
AVERAGE COST: $25,000 AVERAGE COST: $6,000 On-site space to interact directly
Be the exclusive sponsor of the Street Be the exclusive sponsor of the Wine with all festival guests.
Fair - which is fully programmed Shop. This one-stop-shop is Tax Free
with a Craft Market, Boat Show, Dog and the most popular stop before
Modeling Contest, Food Truck Feast,
and so much more.
ending the day at Uncorked. H CUSTOM
SPONSORSHIPS
Have an idea that you don’t see here?
Phil Megenhardt We welcome new and creative ways to
WHO TO CONTACT
Event Director showcase your business in a way that
makes the most sense for your budget
phil@boldhatproductions.com and marketing goals. Let’s talk.
206-295-1891
SPONSORSHIP OPPORTUNITIES
TASTING STREET MAIN WINE OFFICIAL
PRESENTING GARDEN FAIR STAGE SHOP GLASSWARE VOLUNTEER EXHIBIT EXHIBIT
SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR
Exclusivity ✓ ✓ ✓ ✓ ✓ ✓
Logo On Website ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Logo On Print
✓ ✓ ✓ ✓ ✓
Marketing
Logo On Digital
✓ ✓ ✓ ✓ ✓
Marketing
Logo On Printed Event
✓ ✓ ✓ ✓ ✓ ✓ ✓
Materials
Social Media ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Email Marketing ✓ ✓ ✓ ✓ ✓ ✓ ✓
Logo On Event Banner ✓ ✓ ✓ ✓ ✓ ✓
Logo on Glassware ✓ ✓
Logo On
✓ ✓
Volunteer Tee
On-Site Activation ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Event Tickets ✓ ✓ ✓ ✓ ✓ ✓ ✓
Roaming Rights ✓ ✓ ✓
*Sponsorships may include, but are not limited to the above*
WHO TO CONTACT Phil Megenhardt, Event Director
phil@boldhatproductions.com • 206-295-1891You can also read
