Krise als Chance - Wie SR auf Die C-19 reagiert hat! - Florian Geheeb / Global Director Advertising Sales
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Krise als Chance – Wie SR auf “y”: 2.95
Die C-19 reagiert hat!
/ Florian Geheeb
/ Global Director Advertising Sales
“dir”:47.65
Betting data Marketing services
& live-odds
Betting audio Providing MTS
visual & Risk management
2
3
Agenda
1 March 2020
2 How did SR react?
3 What did we learn from this?
07.10.20 © Sportradar AG 4
5
Development Events.|
25000
21,334
20000
15000
13,517
10000
5000
2,948
0
Feb..20 März.20 Apr..20
Soccer Tennis Basketball eSoccer eIceHockey eBasketball Table Tennis SRL Long-tail
6
Development MTS Turnover .|
120%
100%
100%
80%
61%
60%
40%
30%
20%
0%
Feb..20 März.20 Apr..20
7
Development campaigns ad:s.|
100%
84%
53%
Feb..20 März.20 Apr..20
8
Agenda
1 March 2020
2 How did SR react?
3 What did we learn from this?
07.10.20 © Sportradar AG 9
Electronic Leagues
E-Sports (FIFA, NBA2k, NHL)) Table Tennis
Content is king
10Content is king.|
70000
61,363
60000
55,350
54,506
50,509
50000
40000
30000 28,849
21,344
20000
13,517
10000
0
Feb..20 März.20 Apr..20 Mai.20 Juni.20 Juli.20 Aug..20
Soccer Tennis Basketball eSoccer eIceHockey eBasketball Table Tennis SRL Long-tail
11Streaming Events.|
30.000
25.000 24.082
23.070
21.726
20.819
20.000
15.000
9.985
10.000
5.000
3.016 3.372
0
Feb..20 März.20 Apr..20 Mai.20 Juni.20 Juli.20 Aug..20
12Development Streaming Events.|
44%
41%
39% 38%
35%
14%
25%
Streams
13Simulated Reality.|
Full 90 minute mathces from top-tier soccer Replica matchday experience with multiple kick-off
leagues including England, Germany, Spain, times (FRI-MON)
France, Italy and more..
50+ Pre-match and Live Betting Markets available Drive bet engagement through game visualization
per match and statistics
AI-driver concept reflecting team form and match No integration effort required
play based on 50,000+ soccer matches
14Simulated Reality.|
Soccer
Priority Coverage Matches per day Cricket
England 10
Features
Tennis
Spain 10 Exciting game-play featuring life-
like Features
Germany 9 competitions
ATP and WTA Tournaments
Secondary Coverage Matches per day 30+ Live markets and selected Pre-match
Two hour T20 matches, every
ball covered markets available per match
Italy 10
Delivered through the current Coverage of over 1,700 matches from now
France 10 Premium until July via Betradar’s Live Match Tracker
Cricket integration
Russia 8
Turkey 8 Full scoreboard available through
Match format: 3 sets, 5 sets for Men’s
the
Grand Slams
Premium Cricket Score API
Greece 3
15Advantage through Innovation.| 16
Ad:s – Retention Marketing.|
1 2 3
REGULAR WEBSITE OPEN A TARGET PAGE DYNAMIC AND PERSONALIZED
VISIT OR MAKE AN ACTION CONTENT IS SHOWN
User opens new pages or makes any actions like When afterwards a user visits any other
A user just visits a website, make a bet slip, or clicks on some popup, etc. The website and see ads they are personalized
surfing and looking for the small code-snippet on a website counts all actions for this user and the dynamic content is
content that he is interested
and send them to a remote server that aggregates served. Exactly with the same content that
in. the information and connects it to users’ 3rd party user was interested in before.
cookie.
17Agenda
1 March 2020
2 How did SR react?
3 What did we learn from this?
18Sports & sportsbetting post Covid.| 19
Sports is not back….|
70000
61,363
60000
55,350
54,506
50,509
50000
40000
30000 28,849
21,344
20000
13,517
10000
0
Feb..20 März.20 Apr..20 Mai.20 Juni.20 Juli.20 Aug..20
Soccer Tennis Basketball eSoccer eIceHockey eBasketball Table Tennis SRL Long-tail
20"Sports might not be back... but betting
is!"
21Sports might not be back... but betting is.| 22
“Live Streams proved to be more than a “nice
to have” as users do want to see what they
are punting on.|
23Multi Channel Strategien.|
Sportwetten
Virtual
Casino
E-Sports
24Think Online.| 25
Why Marketing Services?
What are your top 3 priorities to improve your business?
Customer acquisition 50
Marketing & branding 35
Top-line
Customer retention 35
Cross-selling 25
Improve VIP programs 20
Customer intelligence 10
Regulation & compliance 40
Operations
Coverage 25
Risk management 10
Odds management 5
Efficiency of marketing 35
Cost
Cost of operation 10
(in % of respondents)
26The battle for marketing efficiency
Accessing valuable Identifying Optimizing your
audience data high-value technology to the
and insight customers betting funnel
Confidence Building
Access to quality Building in-house
around cost conversion
inventory at scale expertise
transparency products that work
27You can also read
