FRENCH FRIES BY RUFFA NAVA - IN PARTNERSHIP WITH RESURGENT CORPORATION

FRENCH
FRIES
BY RUFFA NAVA
IN PARTNERSHIP WITH RESURGENT CORPORATION

EXECUTIVE SUMMARY
Ruffa Nava is a renowned model based in Iloilo City. Recently
she represented the Philippines at Super Model International
2018 held in Bangkok, Thailand. She is partnering with Resurgent
Corporation to give you French Fries!

FRENCH FRIES is a first-of-its-kind, fast-casual kiosk specializing
in offering gourmet topped fries and finger food favorites to the
on-the-go consumer. French Fries multi-step process produces
the best crispy and well-seasoned fries. We select pre-washed
grade A potatoes. For nutritional value and to enhance flavor, we
leave the potato skin on. FRENCH FRIES
by Ruffa Nava is fresh-cut, and twice-fried in canola oil and then
tossed to eliminate any excess oil, and evenly seasoned.

FRENCH FRIES offer our customers the opportunity to create
their own fry order. They can dress up to taste their fries with
seasonings and dips from our unique Flavor Station. We
understand that customers always look for more options, and we
offer them the freedom to customize their fry order into
something new and delicious. Our cooking process, original
menu, and Flavor Station are what clearly set us apart from the
competition.

VALUE
PROPOSITION
 • Specializes in fried potato products
 • Perfect for Filipino snack-lovers
 • Franchise can be located virtually anywhere
 • Popular product for all market segments
 • Affordable business ownership
 • Strong business, PR & marketing support

DESIGN
INSPIRATION

CART DESIGN FOR
                                                                                                                                                                              PHP 49,999
                                                                                                                                                                                               FRANCHISE PACKAGE
                                                                                                                                                                                               (1200mm x 600 mm)

          COLLAPSABLE KIOSK
            FOR PHP 24,999
                                      FRANCHISE PACKAGE

DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature

LICENSE
PACKAGE

• Brand Value
• Marketing and PR
• Brand License Kit
• Franchise Kit

FRANCHISE PACKAGE
          ✓Use of Trade Name and Logo
          ✓Cart (2 sqm.)

₱24,999   ✓PR & Marketing Support
          ✓Instruction Manual
          ✓Notarized Franchise Agreement
          ✓After Sales Support

FRANCHISE PACKAGE
           ✓Franchise Fee
           ✓Use of Trade Name & Logo
           ✓Equipment
           ✓Initial Inventory

₱ 49,999
           ✓Collapsible Kiosk (1200mm x 600mm)
           ✓Celebrity Factor
           ✓PR & Marketing Kit
           ✓Business & Training Kit
            ▪Franchise Training
            ▪Product Training
            ▪Inventory Management
           ✓Notarized Franchise Agreement
           ✓After Sales Support

MARKETING
PLAN
FRENCH FRIES by Ruffa Nava will be introduced
using an extensive advertising with a logo to
promote public identification and brand
recognition. Online marketing through
effective website strategy will also be used to
build and promote the brand, as more and
more clients are engaging online. Additionally,
Ruffa’s FRENCH FRIES will send out
informational newsletters to the target market
and interested parties.

PUBLIC RELATIONS
PLAN
To gain better reach and engagement, Ruffa’s
FRENCH FRIES will produce press releases for
the local and international market and conduct
video shoots to promote the brand. Several
celebrities would also be featured to help the
brand gain more followers on social media
platforms.

Products

FLAVORED FRIES   French Fries n' Dips

PHP 24,999
    CART ROI

Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

PHP 49,999
         CART ROI

Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

LICENSING
REQUIREMENTS

LETTER OF INTENT   RESERVATION OF        LICENSEE        FINANCIAL
                     AGREEMENT      INFORMATION SHEET   STATEMENTS

LICENSING
      PROCESS FLOW
            1                                          2INFORMAL INTERVIEW WITH                         3
                                                                  REVOLUTION                                    SETTLEMENT OF
                  SUBMISSION OF
                                                                MANAGEMENT AND                                    LICENSING
                  REQUIREMENTS                                   EVALUATION OF                                     PACKAGE
                                                                 REQUIREMENTS

                                 4                                              5
                                       DRAFTING AND                                SALES AND OPERATION
                                    SIGNING OF LICENSING                             ORIENTATION AND
                                        AGREEMENT*                                 AFTER-SALES SUPPORT

*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement

THANK YOU!
                                     F O L L O W   U S   O N   S O C I A L   M E D I A

                                             @resurgentcorporation

 CONTACT US
inquiries@resurgentcorporation.com