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Drone Search and Rescue
TEAM
The Brains Behind Whistle
Tom Macfarlane Brian van Bergen Gruffydd Morris Mengyi Ma
Co-Founder Co-Founder Programmer Procurement
BA Industrial Design MSc Information PhD Intelligent Systems MA Linguistics
& Tech. Management &
MSc International Organisational Change Specialist in UAV Tech, Developing an approach
Innovation Telecoms and Computer for Whistle to the Chinese
BBA International Business Science Industry
& Management + general programming god......
SCENARIO 1
You are lost in the mountains with your friend
POOR WEATHER
Heavy rain, low lying cloud causing
little visibility disorientates the group.
LOST
With no map, fading light and no
bearings the team have wondered for
hours without any other hikers.
SUFFERING
Members of the group are
dehydrated, tired cold and wet.
SCENARIO 2
You have 8 hours to find the hikers
2 61 6
Lost Hikers Football Fields of ground to cover Hours since last contact
1°C
SAR RESOURCES
Even when combined, SAR methods are inefficient
SPEED THOROUGHNESS COST
Low High Low High Low High
SAR RESOURCES
Helicopter use has a plethora of problems
$$$
COSTS
3RD PARTY
OWNERSHIP
0 F T
35
RELIABILITY
YIT LINE OF
X I M
PRO SIGHT
SEARCHING
ONLY
25 MINS 3 HOURS
WAITING TIME REFUELLINGSurely there is a better way of doing this.
PRODUCT
Skye - First Response Search and Rescue Drone
MOBILE PHONE DETECTION
SYSTEM
Whistle contains a patentable mobile phone detection
system for the quick geo-location of lost hikers.
NON-NATURALLY OCCURRING PAYLOAD
COLOUR ID
Effective delivery system for essential
Real-time reliable analysis of video footage to equipment on the mountainside.
identify persons.PRODUCTION
China plays a significant part of our business
DRONE PAYLOAD ELECTRONICS
China China U.KMARKET SIZE AND APPROACH
There is a huge global market
The UK alone spends £210
million on land search and
rescue missions annually.
North
America
Australia
1000+
291
80 86
UK Swiss Austria Other EU
Countries
Asia
International
Year 1
Year 2 Year 3 & BeyondCOMPETITORS
No direct competition but some drones have relevant capabilities
1 2 3
FLIGHT TIME DESIGN ORG. ADOPTIONCOMPANY
Not just a drone but a system
g
So
in n
ftw
Trai
a re
M ai
nte n an ce
Customer Experience
“The driver is people not technology”
Brian van Bergen, V1 Cpt 1; Vol 1PROFIT MARGIN
There are 4 sources of profit
There is a 70% margin on each drone
DRONE
PAYLOAD 64%
TRAINING 40%
Based on a
referral fee
MAINTEN. 35%The Bring product to market
Next Connect to major European SAR
Three
organisations
Years Execute an effective marketing plan
Establish a strong partnership
with a Chinese manufacturerINVESTMENT ESTIMATE
We are looking for £320,000 over 2 years
Pre-Revenue Post-Revenue
1.5 Years
3.5 Years
R&
t D
en
£55
m
,0
lop
Research & Deve
00
Pat
0
£20
en
£20,00
,000
t
£50,000 £270,000
15
Ma
£2
,00
0
rk e
£10,000
g
tin
&S
ale
s Force
PilotSALES
We aim to become the global market leader
Projected sales over the next 6 years Hypothesises
Drones have to be
replaced after 2 years
Recurring revenue
streams due to drone
replacement.
2020 we break into
the International
market.NET INCOME
Progression towards international markets
Projected net income over the next 6 years Hypothesises
£2.0M
£1.5M
ROI of 10.6
Assumes significant
£1.0M increase of sales force
spending to facilitate
market entry.
£0.5M
Assumes increased
£0M Research and
Development
£-0.5M
2018 2019 2020 2021 2022 2023FUTURE
There are many other ways we can use this technology
Mobile
By Land Phone By Air
& Water Detection & Water
Systems
Marketing?
Emergency
Service Analysis
and Consulting Large Scale
DATA “The Hive” Autonomous
Business to Searching
Consumer
Market?
National Trust
Statistics
Scientific
TrackingYou can also read
