Vitaly Bedarev Sberbank Analyst Day - Mail.ru Group
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Vitaly Bedarev
Sberbank Analyst Day
1
Taxi market is rapidly growing, three major trends
will shape the market in short to long term
Russian urban mobility market size and share of
aggregators, 2019-2023, %, bn RUR Major Market Trends
Share of Aggregators 6.244 Short term
Taxi market size Rapid market growth, expansion of
Other modalities of urban mobility 1 online aggregators, especially in the
4.963
regions
Mid term
2 Multimodal products, market
consolidation, improvements in
profitability
1.054 1.109 Long term
860 952 85%
80%
777
59% 69% 3 Integrated urban mobility systems
51%
Self-driving
2019 2020 2021 2022 2023 2025 2030
Source: Consensus is based on analysis of UBS, Goldman Sachs, VTB Capital, Otkritie, RU Government analytics, Citymobil Management
CITYMOBIL RESULTS 2
Citymobil is well positioned to seize this growth
due to three major competitive advantages
Demand Platform Supply
Access to largest Technological stack of Superior product offering
audience, both online Sberbank and MRG to taxi fleet operators,
and offline, given access ecosystems including through access
to Sberbank and MRG to Sberbank
Strong focus on drivers as
well as customer care
CITYMOBIL RESULTS 3
Eleven 1M+ cities launched YTD bringing
population coverage of Citymobil to 38M
Cities of Citymobil operation and launch plans Newly launched cities, 2019
(cumulative)
Launched Cities Cities 1М+ to be launched
9
(as of December 2019) (until Q2 2020)
15
In
1M+ cities
Citymobil is #2
Voronezh player
Saint-Petersburg
Moscow Yaroslavl
Nizhny Novgorod 6
Kazan Perm
Saratov Ufa Ekaterinburg
Samara Krasnoyarsk 2
Krasnodar Omsk
Chelyabinsk
Novosibirsk
Volgograd
Q2 2019 Q3 2019 Q4 2019
Rostov-on-Don
Source: Citymobil Management
CITYMOBIL RESULTS 4
In 2019 Citymobil became the 3rd best-known
taxi brand in Moscow
Citymobil aided awareness in Moscow, October 2018-2019, %
Citymobil took the
+14 p.p. 3rd place taking
78%
over Gett
Yandex.Taxi
Uber
64%
Citymobil
Gett
Oct-18 Jan-19 Apr-19 Jul-19 Oct-19
Source: Numerical Research Adtracking (=1100), Ipsos, October 2019
CITYMOBIL RESULTS 5
Product went through major changes on rider as
well as driver sides
In September 2019 Citymobil app was featured in App Selected examples of recent
Store and took a lead in Travel Category product updates:
Passenger App:
- Smart Pick-ups
- Several ML-based solutions
Driver Side:
- Photo control, in-app fueling
Platform:
- Systems for fleet and city management
- Improved fraud detection
- Improvements in marketplace efficiency
(pricing, dispatch)
CITYMOBIL RESULTS
6
Synergies w/ Sber ecosystem in action (first
early steps)
Projects in progress with Sberbank (much more to come)
Sber Leasing SBOL OKKO
The first transaction in September. Test promo was done in October, new Several promos completed in October
The product will be launched in 1Q ones are in pipeline and November, another one is
2020 currently active
Promos in Retail
Citymobil is actively promoted in
Sberbank ATM since October
Sber ID Spasibo
Sber ID was integrated into Citymobil Over 20K Spasibo Citymobil Coupons
App in November were sold since September
CITYMOBIL RESULTS 7
VK Taxi unlocks huge potential of the largest
social network in Russia
Monthly rides with VK Taxi app, thousand
160
140
120
100
80
60
40
20
0
Sept Nov
UX quality is at least as good as in the main app
(conversions are equivalent)
CITYMOBIL RESULTS 8
Citymobil is rapidly growing AND improving unit-
economy at the same time
Citymobil Monthly Rides, 2019 Citymobil Unit Economy by groups of cities
>460K 30% MoM х3,5 YoY
0
Rides daily in 01-Sep-19 01-Oct-19 01-Nov-19 01-Dec-19
peak days >10M
Jul Aug Sept Oct Nov Pre-2019 launches *
2019 launches (before Oct 15) **
CITYMOBIL RESULTS
2019 launches (after Oct 15) ***
* Moscow, Moscow region, Yaroslavl
** Kazan, Nizhny Novgorod, Novosibirsk, Perm, Samara, Tolyatti, Saratov, St Petersburg, Ulyanovsk
9
*** Yekaterinburg, Krasnodar, Krasnoyarsk, Omsk, Chelyabinsk
In H1 2020 Citymobil will grow up to 5 times YoY
with focus on 4 major drivers
Citymobil Planned number of Rides, 2019-2020 Areas of focus 2020
up to 5x
Regional • Launch of Citymobil in all 1M+ cities
expansion • Solid #2 player in most geographies
• Core product improvements
1H 2019 1H 2020 (E) Product • Eco-systems differentiators (e.g. VK Taxi,
Sber products integration)
Citymobil GMV, 2019 Up to 3
BN RUR • Development of a strong federal brand
Demand
• Realization of ecosystem audiences potential
• Strong federal partner network (taxi fleets)
Supply • Continuous push on driver friendliness
Oct-19 Nov-19 Dec-19 (E) • Supply lock via leasing contracts
Source: Internal data, GMV = Gross driver income
CITYMOBIL RESULTS 10Q&A
Sberbank Analyst Day
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