TARGETING & LEAD TOOLS 2021 - Valid as of January 1st, 2021 - bauMagazin-online
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TARGETING & LEAD TOOLS 2021
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
Valid as of January 1st, 2021
AUDIENCE TARGETING
TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
B2B-DISPLAY ADVERTISTING
Reach the B2B users and decision-makers in the construction industry
with attention-grabbing Display Advertising.
AUDIENCE DISPLAY TARGETING
1
Users
2 3
are tagged on Users identified Users reached
baumagazin-online.de
The interested users previously marked on bau- We feature your content and your advertising
An average of 24.334 users a month marked
magazin-online.de will be found on the websites banners for the interested users without mar-
by cookies.
from our network. keting waste.
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
2
AUDIENCE TARGETING
TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
→ PACK AGE 30
AUDIENCE DISPLAY TARGETING COSTS • Campaign conc
ept creation
• Ad design
• Campaign concept and creation of 8 different advertising banners essions
• 30,000 Ad Impr
to be displayed on the chosen websites of our premium network: € 250,– * e of € 100,–
• Price Advantag
• Cost for 1,000 impressions (TKP): € 36,– * € 1.230,– *
• Campaigns can be implemented individually according to budget requirements.
→ PACK AGE 60
ept creation
EXAMPLES FROM OUR PREMIUM NETWORK • Campaign conc
• Ad design
essions
• 60,000 Ad Impr
e of € 100,–
• Price Advantag
€ 2.310,– *
→ PACK AGE 90
ept creation
• Campaign conc
• Ad design (up to 8 diff
erent graphics)
essions
• 90,000 Ad Impr
e of € 150,–
• Price Advantag
€ 3.340,– *
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE * Prices not including applicable sales taxes, possible AE commission.
3
NATIVE ADVERTISING
TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
B2B NATIVE ADVERTISING
1. TEXT-IMAGE AD 2. TEXT-IMAGE + ADVERTORIAL
You can reach the B2B users and decision-makers specifically You can reach B2B users in
in our Premium network with Text-Image Ads. These adapt our premium network with
optically to the partner website and are linked to your website. editorial Text-Image ads.
Currently only available in Germany:
These adapt optically to the
website environment and
are linked to an advertorial,
which is also displayed in the
look and feel of the publishing
website. This form of adverti-
sing has a very high level
of user acceptance and is
particularly suitable for the
presentation of products that
require explanation, such as in
the B2B area.
TEXT-IMAGE AD ADVERTORIAL
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
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NATIVE ADVERTISING
TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
Reach your target audience with content advertising
on over 100 newspaper websites worldwide:
RTORIALS
→ NATIVE ADVE
s
various ad design
• Creation of the
€ 455,– *
1. Text + Graphic –*
+ Advert. € 610,
2. Text + Graphic
ICK)
→ CPC (COST PER CL
€ 4,– *
• Cost per Click
icks)
(Minimum 200 Cl
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE * Prices not including applicable sales taxes, possible AE commission.
5
GEOGRAPHIC TARGETING
TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
B2B GEOTARGETING
Reach the B2B users and decision-makers
in the construction industry according to
geographical areas, within the
baumagazin-online.de portals as well
as in our premium network, with
attention-grabbing display advertising,
e.g. in country, language, region.
PRICING:
Relative to
of choice.
Country/Regions
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
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WEBINAR
TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
AUTOMATED WEBINAR AS A LEAD CAMPAIGN
We create the platform for an automated webinar for you as a lead
campaign including the following services:
Webinar Closed Content Registration Unlocked Content Qualified Leads
→ Automated webinars according to your schedule in the respective
local time (global) or directly after registration
→ DSGVO and GDPR compliant
→ Landing page
→ Performance and lead reporting after the webinar campaign
→ Webinar room
→ Editorial support on the baumagazin-online.de specialist portal
→ Closing page
→ Newsletter communication in the bi-monthly baumagazin-online newsletter
→ Automated forwarding of questions to your product specialist via with a link to the landing page
email in real time
→ Promotion on social media channels (Facebook, Instagram, Youtube, Twitter)
→ Email marketing before and after the webinar to participants:
→ Promotion in business networks (XING, LinkedIn)
• Follow-up
• Reminder
€ 3.850,– per month *
• Double-Opt.-in Anmeldung
* Prices not including applicable sales taxes, possible AE commission.
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
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WHITE PAPER
TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
OFFER & PRICE
the
ur White Paper on
→ Placement of yo wn-
ine portal with do
White Paper Secured Content Registration Unlocked Content Qualified Leads
baumagazin-onl
load function datad reg istration
ecified downloa
(including your sp name / Email /
. last name / first
WHITE PAPER requirements, e.g
ent branch / comp
any size, etc.)
function / departm
noun-
Concept and Advantages
P ro m ot ion th rough newsletter an
→ ell
en ts an d ed itorial support, as w
ce m
social media and
→ You have an interesting White Paper, which is published on baumagazin-online.de
as placement on
ks
business networ
and available for download
repor-
→ Position yourself as a competent specialist month, including
→B ase price for 1
→ Through registration to download the White Paper, leads are generated ting of all leads
€ 220,– *
→ 1 month promotion on baumagazin-online.de – you will receive all leads generated
at month's end
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE * Prices not including applicable sales taxes, possible AE commission.
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MEET OUR BAUMAGAZIN MEDIA EXPERTS
TARGETING & LEAD TOOLS 2020 • BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
WEBSITE TRAFFIC STATISTICS*
Visits: 21.235 (monthly)
Page Impressions: 33.303 (monthly)
OUR REACH
Andreas Kanat Tobias Nickert Norman Zenzinger
Portal Visitors: 21.235 (vertified by IVW) CEO Head of project management Key Account Manager
Newsletter: 22.397 T. +49 (0) 8362 - 81971-61 T. +49(0)831 52204-17 T. +49(0)831 52204-33
kanat@baumagazin-online.de nickert@sbm-verlag.de zenzinger@sbm-verlag.de
Social Media: 28.614
(Facebook, Twitter, Instagram)
Total: 72.246
(monthly gross reach)
* Soure: IVW-vertified digital service providers
Status January 2020 – October 2020
SBM Verlag GmbH – Germany
Hermann-von-Barth-Straße 2 Wolfgang Emmler Benjamin Chucholowski
87435 Kempten
Customer consultant Customer consultant
T.+49 (0831) 522 04 -0
Fax: +49 (0831) 522 04 -50 T. +49(0)831 52204-17 T. +49(0)831 52204-18
info@sbm-verlag.de emmler@sbm-verlag.de chucholowski@sbm-verlag.de
www.sbm-verlag.de
BAUMAGAZIN-ONLINE.DE • DAS MAGAZIN & FACHPORTAL FÜR BAUMASCHINEN | BAUGERÄTE | BAUFAHRZEUGE
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