A GORGEOUS EXCUSE TO CATCH UP WITH THE GIRLS - The High Tea Party

A GORGEOUS EXCUSE TO
CATCH UP WITH THE GIRLS

THE HIGH TEA PARTY
More than just a fabulous day out. We’re a community
of women celebrating friendship, family and life.

EVENT DATES

BRISBANE             16 - 17 MARCH 2019
Hilton, Brisbane

GOLD COAST           18 - 19 MAY 2019
Sheraton Mirage

ADELAIDE             22 - 23 JUNE 2019
Hilton, Adelaide

MELBOURNE            12 - 14 JULY 2019
Sofitel on Collins

PERTH                17 - 18 AUGUST 2019
Hyatt Regency

SYDNEY               15 - 17 NOVEMBER 2019
Hilton, Sydney

AUDIENCE PROFILES

SPONSORS

YOUR
BRAND
REACH
 OUR COMMUNITY

                 1   EVENT ACTIVATION                       2   GUEST DATABASE
                     Connect with 30,000 women                  Communicate monthly with our 70,000 strong database
                     6 x events nationally                      Average open rate on email distribution – 30%
                     Collect 10,000 “opt-in guest emails”       Inclusion in our monthly digital lmagazine – INFUSED

                 3   DIGITAL/SOCIAL                         4   PARTNERSHIPS
                     Facebook:     75,000 Likers                Extend your brand messaging through our key media partners

                     Blog:        13,685 Page Views             National Media Partner with Australian Women’s Weekly

                     Instagram:     4,200 and growing           State level Brand Ambassadors

1    EVENT ACTIVATION

• Category exclusivity
• Stage presentation across 7 x high tea sittings per event to
  introduce your brand.
• Receive guest ‘opt in’ emails per event. Minimum of
  10,000 emails collected nationally.

• Pop Up Experiential Activation per event:
     • Drive Retail sales, brand awareness, collection of data
     • Location directly outside the Grand Ballroom
     • Stand Size approx. 8m x 3m
     • Complimentary use of venue infrastructure

2   DATABASE

INFUSED magazine is distributed monthly across our
70,000 database and digital channels. Promoted / Paid
reach of 500,000 monthly.

Each month your brand will be included:
• By our Editor to create authentic brand stories.
• Interview with key stakeholders Q&As
• Giveaways / Competitions
• Full page advertisements

3    DIGITAL/SOCIAL

Using INFUSED Magazine we will share and promote
your brand content across the following platforms.
Communication strategy will be approved by both parties

    • Blog
    • Facebook
    • Instagram

Website: thehighteaparty.com.au

Logo placement on home page of our website
Banner advertisement on home page of our website
Inclusion in pre and post event newsletter to drive ROI

4    PARTNERSHIPS
 To extend your brand reach further, we will have a Brand Ambassador represent
 The High Tea Party in each of the 6 x states

NATIONAL: AUSTRALIAN WOMEN’S WEEKLY
                                                                                                           ADELAIDE: SHE SHOPPED
                                                                            She Shopped is a leading Australian aggregator website. We help
                                                                             you discover the best products, services and things to do online.
                                                                                                                  https://sheshopped.com.au

              BRISBANE/GOLD COAST: STYLING YOU
              Nikki Parkinson is a former journalist, turned blogger, turned author
              and award-winning business woman. Her aim each day is to help
              women get out the door looking and feeling confident that they can
              take on the world. https://www.stylingyou.com.au

                                                                  MELBOURNE/SYDNEY: BALANCE BY DEBORAH HUTTON
                                                        Balance by Deborah Hutton is a program that brings together a team of expert coaches
                                                                                       to help us unlock the key to a successful and happier life.
                                                                                                       https://balancebydeborahhutton.com.au
              PERTH: AMY ZEMPLIAS
              Absolute Amy. A place where I share my life, health and wellness, parenting,
              recipes and much more. https://www.absoluteamy.com
                                                                                                                            *Subject to change

CASE STUDIES

CASE STUDY: BIRDSNEST

• Fashion Styling Show on all stages nationally

• Pop Up Store Activation on each event day

• ROI: Retails sales during the event (on average $20,000
  per event) x 6 events.

• 15,000 emails collected

• These stats do not include post-event online sales that result
  from guests redeeming their special “event discount code”.

CASE STUDY: ROYAL ALBERT

• Guests Dined On Teaware during high tea sitting
• $1000 Major Prize given away per state
• Menu Card showed a $20 voucher.
• Total redemptions 10% of customers per event.
• ROI: 3000 redemptions
• Pop Up Activation. Total Sales per event $10,000 - $15,000
• 10,000 New Customer emails collected