MEDIA 2021 - hof lieferant
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MEDI A 2021
Whitelies is a contemporary
opinion-leading manual for the
modern creative class
01 Magazine 4-12 02 Social Media 13 03 Opinion Leaders 14-15 04 Advertising 16-18 05 Specifications 20 06 Contact 21 3 © Ph o t o g r aphy b y M a s s i m o L e a r d i n i
01 – Magazine Cover Impressions 4 © 2 02 0 b y W H I T E L I E S Me d i a
01 – Magazine Cover Impressions 5 © 2 02 0 b y W H I T E L I E S Me d i a
01 – Magazine Cover Impressions
Yuka & The Forest CÉLINE Cover Story LOUIS VUITTON Cover Story
by Lena C. Emery with Lena Hardt with Charlie R. Heaton
6 © 2 02 0 b y W H I T E L I E S Me d i a
01 – Magazine Audience
Within the past five years, 60% female / 40% male
Whitelies has become Age 24-55 – both sexes
highly relevant for both Global, urban and hedonistic. Longing for beauty,
desaturation and timelessness in fashion, design,
the aff luent sophisticated photography and art. High disposable income.
establishment & emerging Age 19-35 – mainly female
opinion leaders and Fashion-conscious, influential and in search of
a medium reflecting a sophisticated and classy
urban inf luencers image of contemporary culture.
7 © 2 02 0 b y W H I T E L I E S Me d i a
01 – Magazine Impressions 8 © 2 02 0 b y W H I T E L I E S Me d i a
01 – Magazine Impressions
CHANEL Cover Story IRIS VAN HERPEN Cover Story
with Ola Rudnicka with Annely Bouma
9 © 2 02 0 b y W H I T E L I E S Me d i a
01 – Magazine Impressions 10 © 2 02 0 b y W H I T E L I E S Me d i a
01 – Magazine Reach
Whitelies managed to reach Whitelies Magazine is distributed in carefully
curated book shops and concept stores world-
wide. The publication is also displayed at high
850.000 readers in 2016-19 class retreats, art galleries, en vogue cafés and
at design hotels.
and will reach more than
1.100.000 readers in 2020-21 The focus is on the distribution at high-end lo-
cations giving our partners the perfect place to
by expanding further into advertise in an environment that embraces an
uncontaminated vision the gets the target con-
the Asian & US market sumer highly involved.
11 © 2 02 0 b y W H I T E L I E S Me d i a01 – Magazine Stores
Palais de Tokio (Paris) do you read me?! (Berlin)
Magma (London) Bandi & Luni’s (Seoul) Rizzoli (Milan)
Athaneum (Amsterdam) Standard Books (Tokio)
Magnation (Melbourne) Casa (New York)
... and many more
12 © 2 02 0 b y W H I T E L I E S Me d i a02 – Social Media @ whiteliesmag Instagram Facebook followers 18.500 followers 6.300 followers reach 525.928 impressions 2.614.612 13 © 2 02 0 b y W H I T E L I E S Me d i a
The Whitelies Network consists of influencers
& international opinion leaders from the areas of
art, fashion, society, politics & economics reaching
18.000.000 followers in total03 – Opinion Leaders The Whitelies Net work
Virgil Abloh Winnie Harlow Patricia Manfield Johann König Louis Hofmann
Artistic Director Model Fashion Blogger Gallerist Actor
@ virgilabloh @ winnieharlow @ heir @ koeniggalerie @ louishofmann
5.400.000 followers 7.700.000 followers 401.000 followers 226.400 followers 565.000 followers
Sita Abellan Maxime Ballesteros Bill Kaulitz Larissa Hofmann Travis Mills
DJ Photographer Singer Model Singer
@ sitabellan @ maximeballesteros @ billkaulitz @ larryhofmann @ travismills
694.000 followers 41.500 followers 674.000 followers 118.000 followers 1.300.000 followers
15 © 2 02 0 b y W H I T E L I E S Me d i a04 – Advertising Print
Single
Page
One page
22 x 29
6.000 €
16 © 2 02 0 b y W H I T E L I E S Me d i a04 – Advertising Print
Double
Page
Two pages
44 x 29
Standard placement / Cover spread
12.000 € / 18.000 €
17 © 2 02 0 b y W H I T E L I E S Me d i a04 – Advertising Print
Back
Cover
Back page
22 x 29
15.000 €
18 © 2 02 0 b y W H I T E L I E S Me d i aA rise against the superficiality in fashion,
photography and art to get back to
the true value of artistry05 – Specifications Issues 10 & 11 Issue #10 Issue #11 Date of Publication 15.05.2021 Date of Publication 15.11.2021 Booking Deadline 31.04.2021 Booking Deadline 31.10.2021 Frequency Biannual Frequency Biannual Circulation 7.500 - 10.000 Circulation 7.500 - 10.000 Pages 224 Pages 224 Language English Language English Cover Price 15 € Cover Price 15 € Specifications Data Delivery Dimensions 22 x 29 Unseparated image data with 300 dpi Bleed 3 mm allround PDF/X-1a, PDF/X-3, PDF/X-4 Processing Adhesive binding ICC Profile PSO Uncoated V3 15% agency discount Resolution 300 dpi Colour 4/4 CMYK Please send to: magazine @ whiteliesmag.com 20 © 2 02 0 b y W H I T E L I E S Me d i a
06 – Contact whiteliesmaga zine.com
WHITELIES Media Berlin WHITELIES Media Paris Advertising
& Sales
Scharnweberstr. 30 95 ave. du General Leclerc
10247 Berlin 75014 Paris
Germany France
Oliver Horn
Publisher & Editor in Chief & oliver.horn @ hof-lieferant.com
Business Relations Creative Direction +49 171 22 39 119
Oliver Schleith Stefan Dotter Lisa Tippelt
oliver @ whiteliesmag.com stefan @ whiteliesmag.com lisa.tippelt @ hof-lieferant.com
+49 163 40 22 048 +49 176 833 72 134 +49 163 47 03 234
21 © 2 02 0 b y W H I T E L I E S Me d i aAu revoir whiteliesmaga zine.com 22 © 2 02 0 b y W H I T E L I E S Me d i a
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