Introduction to Smaato - The Global In-App Advertising Platform - DOAG
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Introduction to
Smaato
The Global In-App Advertising Platform
About Smaato
History and Milestones
New York
City
Office
Hamburg Shanghai Berlin
Office Singapore Office Office
Office
Founded
San Mateo,
Silicon Valley,
USA
08/2005
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Invested in by Launched
Spearhead First In-App
Launch First Launch Launch of
Integrated GDPR
Mobile SSP First Full RTB Ad Launch of SDX Marketing Consent
Platform Self-Service Exchange Smaato Communications Framework
Managed Service Platform Open RTB
Demand Group
(PSSP) Platform First Mobile-Only
Partner of Google’s New CEO,
Launch of SPX Doubleclick Ajitpal
Smaato Publisher Exchange Bidding Pannu
Platform Program
Ad Server + SSP + RTB Exchange
Copyright © 2020 Smaato, Inc. All Rights Reserved. Full Self Service 2
What Does Smaato Do?
Smaato's Position in the In-App
Advertising Ecosystem
Demand Side Smaato Supply Side
Agencies &
App Developers &
Advertisers Trading Demand Partners
Mobile Publishers
Desks
Ad Networks and DSPs
90,000+ Mobile Apps
The Global In-App
Advertising Platform
Advertise To Buy Aggregate/Enrich Publisher
Buy/Sell Publisher Inventory Request Ads
Get Customers Audiences Inventory/Deliver Relevant Ads
Product names, company logos, and app screenshots used on this slide are property of their respective owners.
Copyright © 2020 Smaato, Inc. All Rights Reserved. 4
Huge Mobile Reach
Smaato Handles 1+ Trillion Ad Requests
From 1+ Billion Unique Mobile Users Worldwide Each Month
Country
Uniques: AR:
Monthly Active Monthly Ad
Unique Mobile Requests
Users
Source: Smaato Publisher Platform
Copyright © 2020 Smaato, Inc. All Rights Reserved. 5
Mobile Display Ad Formats
User Experience is Key to Advertising Effectiveness in a Mobile First World
Banner Medium Rectangle Interstitial Native
Most Popular Ad Type Larger Visual Impact Large Format Effective Effective, Non-Disruptive
Offers Text or Images Than Traditional Banners in Content Breaks User ExperienceThank You. ABOUT SMAATO Smaato, the global in-app advertising platform, drives the technology that keeps apps free. Smaato’s full- featured mobile ad server empowers apps of all sizes to reach their full monetization potential by connecting them with the world’s top advertisers. The Smaato SDK provides publishers with seamless integration and maximum control of their inventory. Founded in 2005, Smaato is headquartered in San Francisco, California, with additional offices in Berlin, Hamburg, New York, Shanghai, and Singapore. Learn more at www.smaato.com. San Francisco, CA New York City, NY Hamburg, Germany Berlin, Germany Singapore, SG Shanghai, China T: +1 (650) 286-1198 Tel: +1 (646) 650-5030 T: +49 (40) 3480 9490 T: +49 (40) 3480 9490 T: +65 6336 6815 T: +86 21 6263 0446 americas@smaato.com americas@smaato.com emea@smaato.com emea@smaato.com apac@smaato.com apac@smaato.com
Appendix
Smaato Supply
Smaato Offers a Wide Variety of Inventory Across all of the Top App Categories
News & Entertainment: Music: Utilities & Productivity:
AP News Mail Online Reuters theCHIVE Musi SoundHound 360 Security Battery Clean GasBuddy
News Doctor Master
Warner Hi Microsoft NOAA S Photo
TMZ Wattpad Whisper Trebel Music TuneIn
Brothers Keyboard Apps Weather Radar Editor
Games: Sports: Social:
1010! Puzzle Asphalt 8: Disney Magic Minion EA Sports NBA Scores ASKfm Baby BBM Friendly for
Airborne Kingdoms Rush Countdown!! Facebook
My Talking Plants vs Solitaire UNO & NFL Mobile theScore MeetMe Viber Wedding Words With
Tom Zombies Friends Messenger Countdown Friends
Product names, company logos, and app screenshots used on this slide are property of their respective owners.
Copyright © 2020 Smaato, Inc. All Rights Reserved. 9Smaato’s Unified Bidding Flow
2 Smaato Demand
1 Unified Bidding SDK
Smaato Ad Server
User
6 5
9 Demand
Source A $2.00
CPM
Demand
Source B $2.50
CPM
Demand
Source C $3.00
CPM
Primary Ad Server 3
SDK
Floor Price: $2.00
8 7 Primary Ad Server
4 Publisher-Owned
Demand
Unified Bidding $3.25
Real-time
Ad Server SSP $2.15
Ad Network 1 $2.80
Demand
Source D $2.50
eCPM
Demand
Source E $2.60
eCPM
Demand
Source F $3.25
eCPM
eCPM
Ad Network 2 $2.00
Waterfall
Floor Price: $2.00
SSP 1 $0.50
Demand Source F Wins
Copyright © 2020 Smaato, Inc. All Rights Reserved.
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