Social Media Toolkit Sales - July 2021 - Covered California
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Social Media Toolkit
Sales
July 2021
Social Media – Best Practices
For Facebook, Instagram, Twitter and LinkedIn:
• Limit post messaging to two or three helpful sentences, and avoid long-form messages unless it is a
compelling story that could move or inspire your followers.
• Always include a relevant visual (image or graphic) with your messages/posts.
• Post consistently. Being consistent in the quality and types of posts you create can help people
know what kinds of messages to expect from you and how they tie into your business or mission.
• Post 2-4 times per week on Facebook and Instagram. On Twitter, you can post daily and even
multiple times a day if you wish. Post 1-2 times per week on LinkedIn.
• Start conversations by asking questions and responding. Posts that include a prompt for
conversation or a question receive 70% above average engagement.
• Respond within a day to relevant comments or questions on your posts to let fans know you’re
active and listening.
• Consider your audience. Before posting, ask yourself if the post is helpful to your followers.
• Don’t forget a call-to-action when posting. For example, “Visit CoveredCA.com for more details.”
1
‘How to’ Instructions
Captions and images can be used on
Facebook, Instagram, Twitter or LinkedIn.
1. Copy and paste the caption from the post you’d like to share.
You may make necessary edits as you see fit, or to [IMAGE HERE]
personalize with your contact information.
2. Be sure to tag Covered California so people can click to learn Save the matching image from the
more.
• For Facebook or LinkedIn, type “@Covered California” and shared folder and upload it to:
select the page from the drop-down when it appear.
• For Instagram or Twitter, type “@CoveredCA” to tag the page.
Facebook and
Facebook and
Twitter and Instagram Stories
3. Don’t forget to include the #CoveredCA hashtag! Instagram feed
LinkedIn L
NOTE: Image sizes vary! O
SQUARE RECTANGLE N
Post square images to Facebook and Instagram your feed/timeline. G
Post rectangle images to Twitter and LinkedIn.
Post vertical or long images to Stories on Instagram and Facebook.
2
Google “My Business”
Add the CoveredCA logo to your existing Google “My Business” page.
Once you log into the Google account associated with your business, follow these steps:
3
$1 per month (Option A)
Copy (Caption):
Reporting unemployment benefits or changes in income
has never been more important thanks to the American
Rescue Plan. If you've filed for any unemployment in
2021, coverage can be as low as $1 a month per
person. Call us for free enrollment help at XXX or visit
[website].
Spanish Copy:
Reportar beneficios por desempleo o algún cambio en
tus ingresos nunca ha sido más importante gracias al
Plan “American Rescue.” Si has llenado una solicitud
para recibir beneficios por desempleo en el 2021, tu
cobertura será tan baja como de $1 al mes por persona.
Inicia sesión en tu cuenta o llámanos hoy para reportar
cualquier cambio. Llámanos para obtener ayuda gratuita
con tu inscripción al XXX o visita [website].
VIDEO: Save and upload video file to social media
4
$1 per month (Option B)
Copy (Caption):
More than half of Covered California members who get
financial help now pay $1 per month per person thanks
to the American Rescue Plan. Call us for free enrollment
help at XXX or visit [website].
Spanish Copy:
Más de la mitad de los miembros de Covered California
que reciben ayuda económica ahora pagan $1 al mes
por persona gracias al Plan “American Rescue.”
Llámanos para obtener ayuda gratuita con tu inscripción
al XXX o visita [website].
VIDEO: Save and upload video file to social media
5
Financial Help
Copy (Caption):
The American Rescue Plan is making more money
available through Covered California for those directly
enrolled with a health insurance company. If you've even
checked in the past, check again. Call us for free
enrollment help at XXX or visit [website].
Spanish Copy:
El Plan “American Rescue” está otorgando más dinero
disponible para aquellas personas que se inscriban con
una compañía de seguro médico a través de Covered
California . Incluso si ya revisaste en el pasado, vuelve a
revisar. Llámanos para obtener ayuda gratuita con tu
inscripción al XXX o visita [website].
VIDEO: Save and upload video file to social media
6TV Ad
Copy (Caption):
Attention, California. New federal funding of $3 Billion is
available to help more people pay for health insurance
— no matter what your income. The sooner you sign up
the more you save. Watch to learn more:
https://youtu.be/dflSAGjdSlc
Spanish Copy:
Atención, California. Hay nuevos fondos federales de 3
mil millones de dólares disponibles para ayudar a más
personas a pagar por su seguro médico, sin importar
sus ingresos. Mientras mas rápido te inscribas, más
ahorrarás. https://youtu.be/45CXfZ6xSWk
Video will auto-populate from YouTube
after writing the caption.
7Educational Video
Copy (Caption):
The American Rescue Plan is providing more than $3
Billion for Californians to lower the monthly cost of health
insurance and is available for many income levels only
through Covered California. Watch to learn more:
https://youtu.be/4IRtxgthIak
Spanish
El Plan "American Rescue" proporcionará más de $3 mil
millones a los californianos para reducir el costo
mensual del seguro médico y está disponible para todos
los niveles de ingresos.
https://youtu.be/hlQ9e1JzfGg
Video will auto-populate from YouTube
after writing the caption.
8Follow & Tag “@CoveredCA” on these channels:
Facebook - www.facebook.com/CoveredCA
Spanish page: www.facebook.com/CoveredCAEspanol/
Twitter - www.twitter.com/CoveredCA
Spanish page: https://twitter.com/CoveredCA_es
Instagram - www.instagram.com/coveredca
LinkedIn - www.linkedin.com/company/coveredca
Don’t forget to include the #CoveredCA hashtag!
9THANK YOU!
10You can also read
