2021 Trends - Bankers Advertising

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2021 Trends - Bankers Advertising
2021 Trends
2021 Trends - Bankers Advertising
Four Messaging Pillars:
                      The foundation behind the product.

   Virtual                Health                                    Family
    Life                 Conscious             Practicality         Focus
   Support the           Return to Work         Sustainability /   Employee Gifts
Remote Workforce                                 Eco-Friendly
                            Workplace                               Holiday Gifts
  Remote Brand               Wellness            Employee /
   Connection                                    Holiday Gifts     Gifts for Home
                              Fitness
Virtual Conferences                                Service           Self Care
      & Events              Supporting          Anniversaries &
                        Essential Industries       Awards
     Remote
   Celebrations                                  Retail Brands
2021 Trends - Bankers Advertising
Virtual Life
What is the Benefit of Virtual Life?
People need and want to connect with people in authentic ways, and technology is evolving
to meet our needs.
 › Supporting the remote workforce and outfitting the home office
 › Virtual conferences and events
 › Virtual celebrations
2021 Trends - Bankers Advertising
Growth Drivers:
                                               .

                                                                                TM18154 | TM98154
                                                                                    SENGER
                                                                                   Knit Jacket

    7196-07              1625-53          9 0 2 0 -39          0911-18
Skullcandy R i f f     Corzo Copper     Thule Achiever      RocketBook
  Bluetooth          Vacuum Insulated   15" Computer         Letter Flip        TM12501 | TM92501
 Headphones              Cup 12oz         Backpack         Notebook Set             STINSON
                                                                                  Softshell Vest
                                                           Featured in our
                                                         Bankers Spring Guide
2021 Trends - Bankers Advertising
New Products:
                         New Skus Trending in “Virtual Life”.

    7142-45             7196-12             SM-6598              1081-56       TM18734 | TM98734
1080P HD Webcam    Skullcandy ® Sesh        Sherpa 12oz         Oversized        COPPERBAY
 with Microphone   Evo True Wireless    Vacuum Tumbler        Wearable WFH     Roots73 FZ Hoody
                   Bluetooth Earbud    & Slim Can Insulator    Cozy Fleece
                                                              Sherpa Blanket
2021 Trends - Bankers Advertising
Health Conscious
What is Health Conscious?
The need to be safe, healthy and manage stress is more important than ever. Products
and services that help individuals and companies be safer, healthier and less stressed
are going to be some of the most sought after in the coming years.
2021 Trends - Bankers Advertising
Growth Drivers:
                                          .

                                                                        TM17810 |TM 97810
                                                                            TAZA Knit
                                                                            Quarter Zip

   7143-17            1628-14        1627-56BKGA        1033-93
5-in-1 Charging    Colton Copper       CamelBak       Bamboo Fiber
   Cable with     Vacuum Insulated   Eco-Hydrobak   Lunch Box with      TM19534 | TM99534
 Antimicrobial      Bottle 20oz                     Cutting Board Lid        MAXSON
    Additive                                                              Softshell Jacket
2021 Trends - Bankers Advertising
New Products:
                       New Skus Trending in “Health Conscious”.

     7143-18              1600-05             SM-5718            SM-5950         TM45140
 UV Sanitizer Desk    Porto Copper Vac       Grocery Tote      Nash Ballpoint    KYES Eco
Clock with Wireless     Bottle w/ No      with Antimicrobial    Stylus with     Winter Snood
     Charging         Contact Tool 17oz        Additive        Antimicrobial
                                                                 Additive
2021 Trends - Bankers Advertising
Practicality
What is the Benefit of Practicality?
› Businesses and Corporations are looking for ways to support employees, their communities,
  essential workers and their customers. They want to show their appreciation for their
  dedication, hard work, and loyalty.
› Through donations and thoughtful gift-giving companies are stepping up to thank the
  individuals who help keep them going. Choosing meaningful and useful gifts theyare also
  looking to build a company pride and connection.
2021 Trends - Bankers Advertising
Growth Drivers:

                                                                          TM16312 | T M 96312
                                                                               AMOS
                                                                             Eco SS Polo

      7197-25            1627-13        1627-61         1033-86BK
Blackwater Outdoor      CamelBak      CamelBak LAX   Arctic Zone® Titan
    Waterproof        Eddy®+ Copper   15" Computer   Copper Insulated     TM18209 |TM 98209
 Bluetooth Speaker      VSS 20oz        Backpack       Food Storage             DAYTON
                                                                             Fleece Hoody
New Products:
                        New Skus Trending in “Practicality”.

     1628-88           3451-01           1081-57              7200-71        TM19597 | TM99597
Arctic Zone® Titan   AFT Recycled   100% Recycled PET        5.5" x 8.5"        TELLURIDE
Thermal HP® Slim     15" Computer   Fleece Blanket with   Recycled Leather   Packable Insulated
   Cooler 12oz         Backpack        Canvas Pouch         JournalBook           Jacket
                                                             Bundle Set
Family Focus
What is Family Focus?
Things our lives revolved around - work, gym, malls, movies, society - have all gone for a toss as
we are learning to live without them. It has taught us that in the end, it’s your own home and
family that keeps you safe.
Growth Drivers:

                                                                           TM19652 | TM99652
                                                                           SILVERTON Packable
                                                                             Insulated Jacket

  2009-08             1628-53              4200-21          7950-52
Herschel Novel    Zigoo Silicone            20 Can         Field & Co.®
 20" Duffel      Collapsible Bottle     Backpack Cooler   Picnic Blanket   TM18130 | TM98130
                       18oz                                                     RIXFORD
                                                                            Polyfleece Jacket
                   Featured in our
                 Bankers Spring Guide
New Products:
                          New Skus Trending in “Family Focus”.

     1628-89              2009-15           1081-81          SM-8713          TM45139
 Zigoo Silicone        Herschel Travel   Luxury Comfort     Bu"alo Plaid      REDCLIFF
Collapsible Bottle      Daypack 20L       Flannel Fleece   Fleece Blanket    Roots73 Knit
  18oz - Tie Dye                             Blanket                        Texting Gloves
  Featured in our
Bankers Spring Guide
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