MEMBERSHIP GUIDE 2021 - Walpole
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MEMBE RSHIP G UI DE 2021
“ T HE F U T U R E B E LONG S
TO T H E OP T I M I STS”
Michael Ward
Chairman of Walpole & Managing Director of Harrods
01
Walpole is the United Kingdom’s official
trade body for the luxury sector, with a
mission to protect, promote and develop
British luxury at home and abroad.
Our membership comprises more than 250 of the finest brands across a broad range of sectors: from retail to interior
design & craftsmanship, food & drink to fashion, accessories to beauty, through hospitality, culture and the media to
automotive and yachting. Walpole members are united by a common focus on discerning and affluent consumers and
a shared mission to deliver world-class products and experiences. We achieve this by:
Representing our members’ interests at home and abroad,
building networks and encouraging collaboration within our Community
and providing members with Knowledge, Insight & Expertise
About Walpole
02
REPRESENTATION
W H AT We actively promote
WE DO our members’ interests
at home and abroad and
–
campaign on their behalf
Promote
Protect
Develop
COMMUNITY KNOWLEDGE,
INSIGHT & EXPERTISE
We curate our
community and develop We provide our members
member networks with information,
support and advice
What We Do
02
REPRESENTATION COMMUNITY KNOWLEDGE, INSIGHT & EXPERTISE
The UK’s high-end creative and cultural Our members are individually stronger when British luxury businesses support more
industries generate £48bn of revenue annually, they work collaboratively. We bring our than 150,000 jobs. We help our members
and 80% of this is destined for export*. community together and develop member to develop and improve the effectiveness
We represent and promote our members’ networks, strengthening the brands and the of both their brand and their people by
interests at home and abroad. ecosystem of British luxury. providing knowledge, insight and expertise.
We lobby on behalf of our members, campaigning We convene a dynamic community of brand More than 1,500 members attended our
at the heart of Westminster and on a European leaders who come together through Walpole’s business support and member insight
stage via the European Cultural and Creative channels to tackle common challenges and webinars in 2020, where key topics included
Industries Alliance (ECCIA) with partners from leverage the collective skills of the organisation responding to the pandemic, marketing,
Italy, France, Spain and Germany. Our collective to achieve their own business goals. We do this diversity, and the Chinese digital consumer.
strength enables us to influence policy and using a combination of actual and virtual events, Our members benefit from exclusive research
legislation on issues such as trade deals both at scale and through smaller gatherings. and insight from our partners including
and post-Brexit market access, taxation and Bain & Company, McKinsey & Company
safeguarding selective distribution. We connect like-minded brands, promoting and London Business School.
both collaboration and brand partnerships,
Our trade missions, leveraging our links with as well as co-ordinating digital round tables In January 2020 we launched the British
the GREAT campaign, the Department for and working groups that bring members Luxury Sustainability Manifesto, a
International Trade, media partners and local together. We facilitate the exchange of ideas commitment to helping the luxury sector
experts, promote British luxury and Walpole and build best practice. become the global leader in sustainability.
brands in key markets, including the US, Eight sector working groups regularly
China, Asia Pacific and the Middle East. collaborate on four key pillars: the transition
to a circular economy, safeguarding natural
* Walpole Economic Impact Study 2019 resources and the environment, increasing
sustainable practices and advocating for
What We Do
equal and respectful working conditions.03
OUR 250 121
MEMBERSHIP members Brands of Tomorrow
–
Partners, Members & Friends Since 2007, including Bremont,
Orlebar Brown, Fitzdares
and House of Hackney
In numbers 11
sectors
Automotive, Aviation & Yachting
Beauty & Grooming
848
miles
Culture The distance from the Rolls-Royce
Fashion & Accessories Motor Cars factory in Goodwood,
Food & Drink via The Royal Mint in Pontyclun,
Hospitality & Services near Cardiff, to Harris Tweed in
Jewellery, Watches the Outer Hebrides
& Precious Metals
Interior Design, Home
& Craftsmanship
Media
Property & Estates
30,000
subscribers
Retailers & Etailers Our digital audience through
web, email and Instagram
344
Our Membership
For an up to date list of Members,
years Partners, Sponsors & Supporters,
Since member Lock & Co please visit the Member List
was founded on the Walpole website04
MEMBER REPRESENTATION
–
COMMUNITY
–
KNOWLEDGE, INSIGHT
& EXPERTISE
BENEFITS Campaigns and lobbying,
presenting sectoral
Invitation to the
full Walpole Events
–
Access to the Walpole
–
requirements to programme, including Research and Insights
government webinars and, programme
– where practical, –
Trade missions in-person events Access to thought
and promotional – leadership from key
campaigns overseas Content on the Walpole partners and Walpole
– website and Daily proprietary research
Practical guides and Digest. For example, –
assistance with CEO interview, Library of reports
trading overseas Brand Snapshot and past publications
– – –
Development of Introductions to key Assistance and research
policy initiatives contacts in other brands with specific issues
to facilitate sharing –
of best practice and Insight on brand
collaboration positioning and
– key economic and
Support on social media consumer trends
–
Extended network
throughout the UK,
Europe and in key
Member Benefits
overseas territories05
JO I N I N G 1 The Walpole membership team will discuss with you your application
and relevant membership benefits
PROCESS & 2 Once agreed, your application will be confirmed and a Membership
Agreement contract sent to you for signature
MEMBERSHIP 3 Membership renews automatically (Direct Debit), and runs from January to December.
FEES Members joining part way through the year will be required to make
4 a pro-rata payment for complete months remaining in the year
– Once payment is received membership is confirmed within 30 days.
5 The membership team will then:
• Contact your designated representative to gather further details (such as member
profile for the the Walpole website), along with details of named contacts
• Post your membership pack to you
• Announce your joining on the Daily Digest and provide details of all
activities in which you can now participate
The membership team will schedule regular check-ins to ensure you
6 are getting the most out of your membership
Membership Fees
Membership Company Membership Named
Tier Revenue Fee Representatives
Process & Membership
– – – –
1 £5-10m £7,000 2
2 £10-20m £10,000 4
3 £20-40m £15,000 6
4 £40-100m £22,500 8
5 £100m+ £36,000 10
New memberships are subject to a one-off joining fee of £3,000. All amounts are subject to VAT06
K EY Stephanie Robinson
Head of Membership
C O N TA C T S e stephanie.robinson@thewalpole.co.uk
t 07342 031230
–
–
Rosie Mason
Membership Manager
e rosie.mason@thewalpole.co.uk
t 07342 031233
–
Helen Brocklebank Chief Executive
Charlotte Keesing Director, Corporate Affairs & International
Jenni Rayner Head of Content & Digital
Celandine Wade Programmes & Content Manager
Julia Woolley Head of Business Development
Mandy Alington Finance Manager
Jema Avedian Acting Head of Events
Tania Pearson Acting Head of Communications
Olivia Lowdell Head of Events (on maternity leave)
Carly Von Speyr Head of Communications (on maternity leave)
Key Contacts“ B RI TAI N’S LU XU RY BRAN DS
REP RE SE NT TH E VE RY BEST THIS
C OU NTRY H AS TO OF F ER –
WALPOLE ’S M I SSION IS TO
H E LP TH E SE B USI N ESSES
RE ALI SE TH E I R POTEN T IAL”
Michael Ward
Chairman of Walpole & Managing Director of Harrodsthewalpole.co.uk
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