MID-WEST RELOCATION SURVEY - COLLINS MCNICHOLAS
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Mid-West Relocation Survey
Introduction There has never been a better time to secure a career in the Mid-West region, which is going through a period of positive and sustained growth. Highly-qualified people — both those originally from the region and those new to the area — are being attracted in large numbers to the Mid-West and taking up enviable careers with indigenous and multinational employers. The 2017 Mid-West Relocation Survey examines the motivations and experiences of professionals who are relocating to the region. And the good news is that they are happy with their decision.
Some 93% have said they are satisfied or very satisfied
with their relocation and 72% said they now have a better
balance between their working and home lives.
Interestingly, while 45% of those who moved back Since taking up the role as Regional Manager for
were originally from the Mid-West region, some Collins McNicholas, I have been committed to
42% relocated from outside of Ireland. showcasing the region as a place not just to secure
a job but also to build a career and enjoy
There are many factors for this movement of
an enviable pace of life.
talent towards the Mid-West including a dramatic
increase in the jobs market over the last number of The reason we carried out the Mid-West
years as well as an employment rate that is below Relocation Survey, in conjunction with
the national average. Limerick Chamber, was to provide an insight
into why an increasing number of highly-skilled
This positive and sustained growth in the Mid-
professionals are relocating to
West region is one of the reasons why, in February,
the region and to discover how
Recruitment and HR Services company Collins
satisfied they are with life here.
McNicholas opened a new branch in Limerick to
service the region. The findings clearly show
that the Mid-West region is
In fact the first four employees of the Mid-West
delivering on all fronts –
branch were originally from Limerick and all of
from career opportunities
them had been working out of the county before
to a positive lifestyle —
being appointed – including myself.
for those who have chosen
Originally from Limerick and a graduate of UL, I had to relocate here.
worked in both Dublin and Cork. Up until recently,
I was living in Limerick but commuting to Cork and
did not have my eyes open to the positive changes
in the social environment and the wealth of career
opportunities in my home region.
David Fitzgibbon
Collins McNicholas,
Mid-West Regional Manager
Mid-West Relocation Survey 1
The Mid-West Region is the
fastest growing region
nationally for Foreign Direct Limerick and the
Investment (FDI), with IDA entire Mid-West is
Ireland client companies now one of the fastest
recording, in 2016, the growing investment
largest one-year increase and development
in employment on record. locations in Ireland.
The region continues to demonstrate its strength across Limerick City, the capital of the Mid-West, is at the heart
multiple employment sectors attracting companies such of this positive change and is enjoying an unprecedented
as Regeneron, Zimmer Biomet, Element Six, First Data, period of growth supported by a very active public/
Uber and Northern Trust to name but a few. private sector partnership.
The Mid-West Relocation Survey, carried out by Collins This work is guided by Limerick Economic and Spatial
McNicholas, in conjunction with Limerick Chamber, Strategy 2030, which sets out an innovative programme
is timely in demonstrating why the Mid-West is fast to deliver a total of 12,000 jobs by 2030 with some 5,000
becoming a destination of choice for top talent. It is a of those jobs specifically located in Limerick City Centre.
fascinating insight into the key attributes those surveyed
It will also deliver 1.4m square feet of office and enterprise
highlight as being uniquely attractive to this region.
space and a €500 million investment across a number of
The availability of talent — both graduates and key strategic sites in the city centre that will anchor four
experienced professionals — is one of the key factors for new economic campuses. This strategy is working and
a multinational when considering a location to do unlocking numerous opportunities.
business in.
At the same time, our existing companies are expanding,
The Mid-West already benefits from having four third- new industries are investing and our indigenous industries
level institutions in the region, supplemented by the work are scaling based on Limerick’s competitive advantage,
of state-training agencies and conversion programmes. which Limerick City and County Council is committed to
ensuring continues along with our partners.
However, there exists further requirement for
experienced professionals to supplement this graduate This Mid-West Relocation Survey, carried out by Collins
pool and fulfil exciting career opportunities being offered McNicholas, in conjunction with Limerick Chamber,
by world-leading companies. provides real-time and invaluable information on the
benefits of relocation to Limerick.
This survey demonstrates exactly why you can have
the ‘City job, Country life’ in the Mid-West. With 89% of We hope it inspires and encourages you to visit
professionals saying they would recommend relocating, Limerick in 2017 to see the changes underway and the
the future looks bright as the region continues to attract opportunities that are emerging which I know you will
top talent and companies alike. become excited about!
Niall O’Callaghan Dr Pat Daly
Business & Relationship Development Manager, Deputy Chief Executive & Director of Economic
Mid-West Region, IDA Ireland Development, Limerick City & County Council
2 Collins McNicholas
Many of the people who visit — or indeed have come
Creating a good to live in —Limerick are shocked at the time it takes to
work-life balance is get around. While we have the great benefits of living in
a city – such as career options, excellent retail outlets
something that all
and social infrastructure — we don’t have a problem
of us strive for to with traffic congestion.
ensure we can
The cost of living — as well as the cost of property — in
enjoy healthier Limerick is lower than all of the country’s four cities.
and happier lives. The result of this, combined with career options,
means that, outside of Dublin, Limerick has the highest
So it is heartening to see our belief — that this
disposable income per capita in the country.
is one of the attractions of living and working in
Limerick — confirmed in this survey. Our massive sporting heritage is unrivalled and
Limerick boasts a strong cultural identity.
Almost three-quarters of people who relocated
to Limerick say they now have a better work- This survey, carried out by Collins McNicholas, in
life balance, 70% say they have a quicker work conjunction with Limerick Chamber, proves what we
commute and 61% are spending less than 20 already knew — that Limerick is an attractive place in
minutes getting to work. which to find that almost elusive work-life balance.
Dr James Ring
CEO, Limerick Chamber
Mid-West Relocation Survey 3
Age of Respondents
18-24 25-34
25-34 35-44
35-44 45-54 55-64
45-54 55-64
65+ 65+
18-24 18-2425-34 35-44 45-54 55-64 65+
10%10% 3535 %
% 24%
24%
26%
26% 4% 41%% 1%
10 35% from
% they relocated
Where 24% 26% 4% 1%
42%
OUTSIDE
42%
IRELAND
1%
DONEGAL
1%
DONEGAL
9%
USA
42%OUTSIDE
1% 14
PORTUGAL
2% 9%
%
IRELAND
UK
OUTSIDE
(excl. N.I.)
BELGIUM
1%
FRANCE PHILLIPINES
9% 1% 14% 2% 9% 1%
IRELAND
1%
DONEGAL
9% 1% 14% 2% 9% 1%
USA PORTUGAL UK BELGIUM FRANCE PHILLIPINES
(excl. N.I.)
33%
USA PORTUGAL UK BELGIUM FRANCE PHILLIPINES
5% (excl. N.I.)
GALWAY
1%
OFFALY 2%
DUBLIN
1%
KILDARE
33%
LAOIS
5%
GALWAY
1% 233%
DUBLIN
55
%%
OFFALY %
5%
1% 1%
KILDARE
1%
11
GALWAY DUBLIN
KERRY
%
OFFALY 2%
LAOIS
CAYMAN
AUSTRALIA
1%
KILDARE
CORK ISLANDS
LAOIS
5% 1% 5%
5%
KERRY
11% CAYMAN
AUSTRALIA
5%
KERRY
11%
CORK
1%ISLANDS
CAYMAN
AUSTRALIA
CORK ISLANDS
Where they are from
30originally
%
IRELAND
55%
OUTSIDE
25%
INTERNATIONAL
45%
MID-WEST
MID-WEST
30% 55% 25%
55%
IRELAND OUTSIDE INTERNATIONAL
4530
% % IRELAND
MID-WEST
OUTSIDE
25%
INTERNATIONAL
45%
MID-WEST
MID-WEST
MID-WEST
4 Collins McNicholas
Eoin O’Sullivan
Site Lead, Uber, Limerick
I commuted from my home town of Limerick to Dublin
for almost three years on a weekly basis, travelling up
early Monday mornings and back late Friday nights.
For me it was unsustainable. It wasn’t just the travel and
being away from my family, it was the complete lack of
work-life balance.
The move back to Limerick changed my life completely.
The pace of life now is much better and it has had a huge
impact on my energy levels as I can use my downtime
now to relax and recharge. It has allowed me to spend
more time with my family but also has given me more
free time and I’m back playing football; something I had
to give up for years.
I feel that many people don’t realise the amount of
really great job opportunities there are now in Limerick.
I was talking to someone just last week who is in San
Francisco and who wants to come home but he hadn’t
realised how vibrant the Mid-West had become.
Companies like Uber have decided to locate in the
Mid-West and there are many more who are interested
in doing the same. Someone recently said that we were
almost at full employment in Limerick but when you
take the amount of people from this region who want
to move home, there are many more skilled workers
available to the Mid-West. Like me, they are hoping to
move back for a better pace of life and to finally have
that work-life balance.
Mid-West Relocation Survey 5
Caroline Kelleher
Director of Public Affairs, Shannon Group
Both my fiancé and I are originally from Kerry and were
working in Dublin for eight years when we decided to
leave Dublin to be closer to our families.
However, it was difficult for us to both get jobs at the
same time so, in January 2016, we took a career
break and went travelling around South
America for 10 months.
When we came back, we moved to Limerick where
I was initially working with Limerick Chamber for
six months before taking up my current role with
Shannon Group. The quality of life is so much better
here; the commute to work is shorter, there’s less
traffic, less congestion, less noise, and there are
also great career opportunities.
The move to Limerick has allowed us to have more
time with our families and we are no longer spending
all our weekends travelling to see people, which took
up a lot of our time.
Now I have more time to do my own thing.
I have every Friday evening free, instead of spending
the evening travelling down from Dublin and, on
weekends, I can take my nephews, who live in Clare,
to Bunratty Folk Park or we all go out to Lahinch.
In Limerick, you have the city; there’s so many good
pubs and restaurants as well as the shopping.
And then you have the beauty of the Wild Atlantic
Way on your doorstep – you really have the best
of both worlds.
6 Collins McNicholas
Where they live Where they work
13%
CLARE
5%
CLARE
9% 1%
75% 94%
TIPPERARY TIPPERARY
LIMERICK LIMERICK
Their level of education
PhD/Doctorate 5%
Post Grad 42%
Degree 34%
Diploma 13%
Higher Certificate 2% The Mid-West attracts
a lot of highly educated
96%
THIRD-
professionals; 96% have
LEVEL
Leaving Cert 4% a 3rd level qualification.
Mid-West Relocation Survey 7
8
Charity / NGO Healthcare
1%
Manufacturing Charity / NGO
Collins McNicholas
HR & Training
1% 1% 2%
Engineering
Retail / Arts / Entertainment
Hospitality
0-5 Years
48%
Accountancy
3% 3%
Healthcare
Pharmaceutical
The sector they work in now
Other
Engineering
HR & Training
Manufacturing
4% 5% 5%
Medical
2% 2% 3% 3% 4% 4% 5%
Devices
6-10 Years
Other
Public
The sector they worked in before relocating
Sector Public
9 % 9%
Sector
Professional
Services Retail /
Hospitality
Banking &
11-20 Years
Financial Customer/
7% 7% 7%
Services Shared Services
9% 10%
Customer/
Shared Services Professional
16%
Services
11%
21+ Years
15% 22% 15%
Banking &
ICT Financial
12%
39%
Services
ICT
16%
The amount of experience they have in their current sector of employmentDaniel Smith
Professional Services Manager,
Action Point
My intention when I moved to Australia at
the end of 2007 was to travel and keep my
options open but the timing could not have
been better, considering what happened to
the Irish economy shortly afterwards. I was
very conscious of what was happening at
home and decided to settle in Perth.
After getting married in 2012, my wife, who is
from Leeds in the UK, and myself started to
feel the draw home. We decided to move to
Limerick, as I am from Clarina – just outside
the city — to be close to family. We kept an
eye on the economic situation in the Mid-
West to see what opportunities were there
and around 2014, we decided it was the right
time to move — and found out my wife was
pregnant when travelling home.
I initially got a short contract with a company
in Galway and commuted but then found
work with Action Point in Limerick. Since
I have come home, I have noticed a huge
change in the prospects in the Mid-West; it is
now an employee’s market. If I was in Australia
right now, the outlook for returning home
would be completely different as there are far
more opportunities — in both a large number
of multinationals and small businesses who
are flying the green flag — so it is a great time
to move back.
I haven’t regretted a minute since returning
home; our experiences have all been positive.
We spend a lot of time with family while
enjoying a great lifestyle — and a much slower
pace of life.
Mid-West Relocation Survey 9Marie Aimee Giard
Team Leader, Uber, Limerick
Moving to Ireland from France was an
important decision for me professionally.
After a varied career in France, I was keen to
progress one of my main professional goals,
which is to improve my English so I can work
my way further up the career ladder. I am
eager to learn every day, challenge myself and
grow within a company so my move to Uber in
Limerick in June 2016 was perfect for me.
I feel that working with Uber has given me the
tools to build on my skills as well as learn new
ones. While there is more responsibility within
my role, there is a great support network
within the company.
I was immediately impressed by the friendly
atmosphere at Uber; it is like a big family,
and that’s really authentic. People trust you,
encourage your entrepreneurial mindset,
help you to learn and develop your potential.
It is fast paced, dynamic and innovative, but
in a relaxed environment. I think that culture is
down to both the company and the location
here in Limerick.
My work hours really suit a work-life balance
and, combined with a good salary, allows me
to do a lot of travelling. I’m really happy that
I made the choice to move to Ireland and I
enjoy my life in Limerick. Although it is not a
huge city, it is dynamic and you can enjoy a
really good quality of life, and a nice lifestyle.
It’s a friendly and welcoming city; I can only
recommend it!
10 Collins McNicholasWhy they wanted to move to the Mid-West
Quality of Life Career Opportunities
88% 12% 49% 47% 4%
Safer Environment Less Traffic
35% 43% 22% 30% 48% 22%
Lower Property Prices Reduced Cost of Living
29% 51% 20% 28% 66% 6%
Beautiful Scenery
Extremely important
Moderately important
28% 47% 25% Not important at all
The difference between their Mid-West
commute and their previous commute Length of their Mid-West commute
SLOWER
SLOWER
QUICKER
QUICKER
Over 60Over 60
0-20 0-20
21-40 21-40
41-60 41-60
60+ 60+
6% 6
minutesminutes
% mins mins
mins minsmins mins
mins mins 41-60 41-60
minutesminutes
23% 23% 0-20 0-20
minutesminutes
4% 4%
6% 6%
Commute
Commute
takes takes
23% 23%
longer longer
now now
8% 8% 29% 29%
61% 61%
24% 24%
NO CHANGE
NO CHANGE
16% 16% 21-40 21-40
minutesminutes
70%70 %a have
have quicker
a quicker
commutecommute 90%90 % commute
commute to workto work
since relocating
since relocating
to the Mid-West
to the Mid-West in under
in 40
under
minutes
40 minutes
Mid-West Relocation Survey 11Their ability to find work in the region Has their work/life balance improved
since the move to the Mid-West?
74% Yes
did not consider
74 it difficult to
% 72%
74
find a job in
did not consider %
Yes
the Mid-West
it difficult to
did not consider 72% Unsure
No 11%
Yes
17%
find a job in
it difficult to
the Mid-West
find a job in
No 11% 72 %
the Mid-West Unsure 17%No 11%
Would they recommend Their level Unsure 17%
of satisfaction with
relocating to the Mid-West? their move to the Mid-West
9393
are either satisfied or
% very satisfied
are either satisfied or with their
93%
% move
very satisfied withto the
their Mid-West
are either satisfied or
move tovery
the Mid-West
satisfied with their
move to the Mid-West
% 57%
5757
89%%89%
89 % VERY SATISFIED
VERY SATISFIED
VERY SATISFIED
3636
36%%
%
SATISFIED
SATISFIED
11% 11% SATISFIED
11% 7% 7%
MAYBE
MAYBE
NEITHER SATISFIED
NOR DISSATISFIED
7%
NEITHER SATISFIED
NOR DISSATISFIED
NEITHER SATISFIED
MAYBE NOR DISSATISFIED
12 Collins McNicholasCJ Stander
Munster Rugby Player
When I arrived here almost five years ago,
the biggest thing I felt was that Limerick
city is full of people who look after
their own. They pulled me in from the
beginning, and looked after me and my
family. They made us part of the city.
I recently bought a house in Castleconnell
with my wife Jean-Marie. I like a bit of
quietness and a bit of the country. It is
10 minutes from training and 15 minutes
from town. It is nice and quiet out there.
It’s a bungalow, so it’s good for the knees
– I don’t like a lot of stairs. I have got a nice
big garden, and hopefully I can have some
of my own chickens at some stage.
Limerick is a special city, and everyone
looks after their own, and it’s a great town
for me to, hopefully, one day raise a family.
www.jdkdesign.ie
Mid-West Relocation Survey 13Contact Collins McNicholas Roselawn House, National Technology Park, Limerick Phone: 061 512270 Email: limerick@collinsmcnicholas.ie www.collinsmcnicholas.ie
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