Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...

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Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
Milk Quality
Improvement Program
   2019 Proposal
   Martin Wiedmann* and Kathryn Boor
           September 25, 2018
                *Contact
           mw16@cornell.edu
              607‐254‐2838
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
MQIP Objectives and Approach
Vision: Improve New York state dairy product quality and safety from farm‐
to‐table to position NY as the #1 producer of high quality dairy products
and to assure sufficient processing capacity for raw milk produced in NYS
Approach:
• Monitor and improve NYS raw milk quality
• Improve quality and shelf life characteristics of commercially processed
  and packaged NYS milk and dairy products
• Assist NYS dairy plants in identifying and correcting handling and
  processing problems affecting dairy product quality
• Conduct research that can be rapidly translated into improved dairy
  product quality and safety
• Provide support for dairy economic development in New York State
• Assure dairy food safety in New York (collaborative with NYS AGM)
• Train professionals for the New York dairy industry (e.g., dairy certificate
  program)
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
Overall Organization and Approach
• Voluntary shelf life program (VSL) is the core program, which
  specifically supports the fluid milk industry
• Supplementary projects address specific research needs
• Training programs are supported through funds collected from industry
  participants
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
Voluntary Shelf Life (VSL) Program ‐ Shelf‐
         Life of Fluid Milk Products
• Short shelf‐life and inconsistent quality affect ability of fluid milk
  to compete with other beverages
   – Consumption of poor quality fluid milk can turn away potential
     customers for life
• Products with shorter shelf life may also be more likely to show
  quality issue earlier in shelf life if exposed to temperature abuse
• Problems with shelf life can occur through (i) post‐processing
  contamination (PPC) (Gram‐negative bacteria) and (ii) bacteria
  that survive pasteurization (Gram‐positive bacteria that form
  “spores”)
   – Root causes for PPC are also possible causes for food safety issues
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
Voluntary Shelf Life (VSL) Program ‐ Methods

• Collect raw milk and processed fluid milk products
  from virtually all NYS processors
• Hold milk at 43o F and test at initial day, day 7, day 10
  and day 14 (day 17 and day 21 for selected plants) for:
   – Microbiological quality
   – Chemical quality (Freezing point, butter fat ‐ initial day only)
   – Flavor analysis/Milk defect judging
• Provide feedback and support to address root causes
  for shelf life and quality issues
   – Plants are classified into Tier I (highest quality) to Tier III
     (quality challenges)
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
Core Voluntary Shelf‐Life Program 2019
• Continued focus on HTST fluid milk products
• Focus areas for 2019:
   – Implementation of improved tools to characterize, identify,
     and remedy fluid milk spoilage issues
   – Reducing sporeformer related spoilage in tier 1 plants
     (translation of previously and currently funded research)
   – Control of post‐pasteurization contamination, particularly in
     tier 2 and 3 plants: will also reduce risk of food safety issues
      • More intense personalized follow up with Tier 3 plants has already
        been implemented in 2017‐18
   – Support of new plants
• Total requested for core: $448,400
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
Barb

                     Sarah

Anika

        Rob
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
Small Processors in the VSL program
• 10 of the 25 participating VSL plants qualify as small processors (processing less than 10
  million lbs. of milk per year)
• A fluid milk award was created specifically for small processors; awarded at the NYS fair in
  2018
• Small processors report VSL field team member visits are useful
   – 90% of small processors report on‐site visits are and/or would be useful
   – “On‐site visits are about the only way to [get] ideas for what to improve…when you’re
      looking at something every single day, you’re seeing the same thing so you need someone
      else who knows what’s going on but looking at it from a different perspective and maybe
      looking at something that we’re overlooking” – Owner of Hoover’s Dairy (small processor)
• Small processors appreciate assistance with implementing long‐term changes to improve milk
  quality
   – 100% of small processors report assistance with implementing quality programs would be
      useful
   – “You have helped us create a more efficient and effective cleaning system that has helped
      tremendously with our milk quality…[and have] also helped us set up a taste test chart
      that has also helped tremendously in keeping track of milk flavor changes and quality” –
      Lead Operator at Cowbella (small processor)
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
New Start‐Up Plants Need Guidance
 April 2017

Sept 2017

April 2018
Milk Quality Improvement Program 2019 Proposal - Martin Wiedmann* and Kathryn Boor September 25, 2018 *Contact 607 254 2838 - New ...
Additional Programming
• Support development of new and expansion of existing
  dairy processing capabilities
• Training programs for the NYS dairy industry, including
  dairy industry workshops and certificate program
   – Certificate program focus areas in (i) fluid milk; (ii) cheese; (iii)
     other fermented dairy products, (iv) membrane, evaporation
     & drying technology
   – Goal is a well recognized certificate program (like Wisconsin
     Master Cheesemakers), but across product categories
• Provide food safety expertise and training to reduce risk
  to overall industry
   – Particularly important to protect export markets in dairy
                                                                       10
11
Safe Quality Food (SQF) Gap audits & Food Safety
                   Consulting

 • SQF and other 3rd party audits are essential for companies to
   sell to certain buyers
    – SQF can be challenging for many facilities
 • Examples of 2017 activities: Chobani, New Berlin; Upstate
   Farms; Grober Industries; Danascara Farms; Anita’s Yogurt;
   Old Chatham Cheese; Ample Hills Ice Cream; Lively Run;
   Trinity Valley; HP Hood; Byrne Dairy
Development, Retention, and Expansion of
Dairy Processing Capacity in New York State
• Support new dairy processors and existing dairy processors that seek to expand
  capacities
   – Serve a resource for business planning and product development
• Continued efforts to further develop “artisan” dairy industry in New York state
  (focus on food safety and quality)
   – Help small processors develop FSMA‐mandated food safety plans
• Provide assistance with troubleshooting and root cause analysis to address
  product quality and food safety issues
• Work with Economic Development Agencies to recruit dairy processors into NY
  and coordinate funding for necessary workforce training
• Workforce development activities
   – work with BOCES, 2‐year colleges
   – On‐site trainings
Other Dairy Foods Training and Workforce
     Development Related Activities
• Support for 2‐ Year A.A.S Degree in Food Processing at GCC
   – Started Fall 2014
• 10 Month Certificate Program in Food Processing at ECC
   – Implemented Fall 2014
• Support 4‐Year Western NY Tech Academy (High School Level)
   – Students can choose a track in Food Processing and attend GCC program
     for free upon graduation
• Annual Courses with NYS Ag & Markets and FDA
• Support for Annual Dairy‐Related Conferences
• Specialized Training
   – e.g., for Milk Market Administrator Auditors
• Yearly course catalog
• Bi‐monthly e‐mail newsletter to better widely communicate project findings
  and Cornell capabilities
Fluid Milk State Fair Awards

• Based on VSL data; highlights quality of NYS fluid milk
• Provides motivation for processors to continue to
  improve quality
• 2017 award winners:
   •   1st ‐ Stewarts Processing
   •   2nd ‐ Battenkill Valley Creamery
   •   3rd ‐ Upstate Rochester
   •   4th ‐ Hillcrest Dairy
Long term impacts of the VSL program
• Only long‐term bench marking program for HTST fluid milk in the
  US
    • Provides NY fluid milk manufacturers with data and
      motivation to constantly improve fluid milk quality
• Allows for early discovery of new challenges and opportunities in
  fluid milk industry
    • Discovery of the role in sporeformers in fluid milk spoilage
• Strong partnership with New York State Ag & Mkts to assure dairy
  food safety
    • Provide safe harbor where processors can get confidential
      help with food safety issues
    • Food safety record is essential to assure consumer confidence
      and maintain and grow export markets
School milk quality (2013‐17)
                                    8
Total Bacteria Count (log cfu/mL)

                                    7              *
                                    6
          Sensory Score

                                    5
                                    4
                                    3
                                    2
                                    1
                                    0
                                        Day 14 Total Bacteria Count      Day 14 Sensory Score
                                               (log CFU/mL)
                                                       Core    Single Serve
                                                                                *Indicates significant difference p
Supplemental Projects
• Supplemental Projects represent additional projects proposed
  by MQIP
   – Projects typically take advantage of MQIP and VSL “infrastructure” and
     staff
   – Often based on findings from VSL program and designed to improve
     the VSL program and the fluid milk sector
• Often projects that involve graduate students, hence
  projects address both current dairy challenges and will train
  future employees and professionals for the dairy industry
Supplemental Projects
• Supp. Project 1: Control of Clostridium tyrobutyricum a
  remerging concern in hard cheese production (Year 2)
• Supp. Project 2: Development and deployment of a rapid
  response team that responds to on‐farm milk quality issues
  that affect processing or finished product quality
  (Continuation)
• Supp. Project 3: Identifying risk factors for post‐processing
  contamination in school milk across NY State
• Supp. Project 4: Consumer preferences and sensory lexicon
  development for vat pasteurized and cream line milk products
• Supp. Project 5: Gauging producer attitudes and beliefs
  regarding the legal sale of raw milk
Background and justification

• Clostridium tyrobutyricum is a sporeforming bacterium that
  can survive pasteurization and other heat treatments.
  • Economic concern for the dairy industry because it causes
    structural and sensory defects in cheeses
• Control in cheese is expensive and/or involves compounds
  that need to be labelled (“egg white lysozoyme)”
• Cheese makers increasingly test raw milk and may only
  select raw milk suppliers with low C. tyrobutyricum counts
Objectives
• Objective 1: Characterize C. tyrobutyricum previously isolated
  from raw milk in New York State as well as comparison isolates
  from cheeses to identify subtypes that differ in their ability to
  cause cheese defects
• Objective 2: Develop an initial Monte Carlo simulation model that
  can be used to predict the likelihood of cheese defects as well as
  the benefits of different intervention strategies at the farm and
  processing facility level.
• Objective 3: Analyze previous C. tyrobutyricum data from a cross
  section of farms to identify risk factors in order to implement an
  intervention study to test strategies to reduce raw milk C.
  tyrobutyricum counts
• Requested support for 2019: $103,840
   – This is proposed to be a 2‐year project
Methods – Objective 1: Characterize C. tyrobutyricum isolated from
  raw milk in NYS as well as comparison isolates from cheeses to
identify subtypes that differ in their ability to cause cheese defects

• Characterization involves initial DNA fingerprinting pf cheese and
  raw milk isolates through sequencing of 1 or 2 genes
   – Approx. 500 isolates from raw milk have already been characterized
• Whole genome sequencing of a select subset of isolates will be
  conducted in Year 2
   – Will provide more detailed information, including information on possible
     virulence characteristics
• Characterization of the ability of different subtypes to cause
  cheese defects
   – This will involve inoculation into cheeses, using small scale models
Characterization of previously isolated
                           Clostridium
                                 Clostridium botulinum/sporogenes
•   740 isolates from BAB          Clostridium ghonii/bifermentans
    tests performed in                              Clostridium sp.
    previous studies;
                                         Clostridium sartagoforme
    approx. 500 isolates
                                      Clostridium diolis/beijerinckii
    sequenced to date
                                            Clostridium perfringens
•   ~85% of isolates are
                                             Clostridium butyricum
    Clostridium; remaining
                              Clostridium subterminale/sulfidigenes
    isolates are primarily
                                        Clostridium paraputrificum
    facultatively anaerobic
    sporeformers (e.g.,                Clostridium saccharolyticum
    Bacillus licheniformis)                 Clostridium mangenotii
                                              Clostridium lundense
•   Clostridium
    botulinum/sporogenes                  Clostridium argentinense
    accounts for >60% of                  Clostridium aciditolerans
    the Clostridium
                                                                        0   10     20    30      40     50     60   70
    isolates
                                                                              Percent Total Clostridium Isolates
The age of molecular diagnostics and a
           cautionary tale
Methods – Obj. 2: Develop a Monte Carlo simulation model that can
be used to predict the likelihood of cheese defects and the benefits of
 different intervention strategies at the farm and processing facility
                                 level

 • Monte Carlo (MC) simulation model will be developed using as
   inputs distributions describing (i) C. tyrobutyricum levels in raw
   milk (ii) subtypes found in raw milk, and (iii) likelihood of different
   spore levels and subtypes to cause cheese defects
     – Output will be % of cheese blocks or wheels that will experience defects
       (late blowing)
 • Models will be used to predict the effect of different farm levels
   interventions (e.g., spore premiums) and processing level
   interventions (e.g., bactofugation)
 • Model will be made available to cheese makers, at NYS Cheese
   Manufacturers' meeting
Methods – Obj 3: Analyze previous C. tyrobutyricum data from a
cross section of farms to identify risk factors in order to implement an
       intervention study to test strategies to reduce raw milk C.
                         tyrobutyricum counts
• Subtype data will be combined with C. tyrobutyricum count data for
  raw milk as well as potential on‐farm sources for ~20 farms in New
  York and data will be analyzed to identify risk factors for high C.
  tyrobutyricum levels in raw milk.
   – for example, specific milking hygiene practices will be linked to increased risk
     of high C. tyrobutyricum levels in raw milk.
• Based on these analyses, we will identify at least 3 farms that (i)
  have high raw milk C. tyrobutyricum levels and (ii) have key risk
  factors that were found to be associated with high raw milk C.
  tyrobutyricum levels
   – Intervention studies will be conducted on 3 farms willing to participate
Expected Key Outcomes
• Improved data on impact of different Clostridium tyrobutyricum
  subtypes on cheese defects
• Tools that can be used to predict impact of different control
  strategies on cheese quality
   – Will develop capability to develop further models on impact of raw
     milk quality parameter on cheese quality and yield
• Data on risk factors for C. tyrobutyricum presence and
  contamination levels in raw milk, which will be used to assess
  different interventions
   – Improved information for producers that may want or need to reduce
     C. tyrobutyricum levels in raw milk (includes powder)
• Molecular tools that will facilitate differentiation of Clostridium
  isolates that cause spoilage from those that have the potential to
  cause foodborne illness
Supplemental Projects
• Supp. Project 1: Control of Clostridium tyrobutyricum a
  remerging concern in hard cheese production (Year 2)
• Supp. Project 2: Development and deployment of a rapid
  response team that responds to on‐farm milk quality issues
  that affect processing or finished product quality
  (Continuation)
• Supp. Project 3: Identifying risk factors for post‐processing
  contamination in school milk across NY State
• Supp. Project 4: Consumer preferences and sensory lexicon
  development for vat pasteurized and cream line milk products
• Supp. Project 5: Gauging producer attitudes and beliefs
  regarding the legal sale of raw milk
Background and justification
• With increasingly sophisticated and demanding consumers
  as well as increased pressure to produce extended shelf life
  dairy products and to improve processing efficiencies,
  processors increasingly identify raw milk quality and other
  on‐farm issues as potential root causes of problems
   – Spore concerns, flavor issues, etc.
• Need for rapidly mobilizable team to address these issues
  both at the processing facility and at the farm
   – Will assure correct root cause analyses
   – Will facilitate rapid translation of research
   – Will inform future research and training
Deployment of the On‐farm Rapid Response
             Team in 2017/18
• The MQIP Rapid Response Team has been deployed on these
  occasions to date:
   – Fluid milk processor with persistent sweet curdling defect
     typically associated with psychrotolerant sporeforming
     bacteria
   – Cheese processor suspecting late blowing defect caused by
     anaerobic BAB sporeformers
   – Producer coop responding to processor concerns of spore
     levels in raw product
   – ESL fluid milk processors with putative spore issues
• After preliminary discovery phase, all three incidents were
  determined to be non‐farm related quality issues
Objectives
• Objective 1: Communicate and advertise availability of
  rapid response team to New York state dairy farmers
• Objective 2: Continue development and refinement of
  standard operating procedures and formalized plans for
  the rapid response team
• Objective 3. Deploy team to respond to appropriate milk
  quality issues
• Requested support for 2019: $33,040
Methods – Objective 1: Communicate and advertise availability of
     rapid response team to New York state dairy farmers

• Publicize the availability of this team through mailing lists (e.g.,
  PRODAIRY), www pages, appropriate print publications, and in–
  person presentations at appropriate meetings in NYS
   – Services will also be advertised to all dairy processors so that they will
     inform and bring in the MQIP rapid response team when raw milk quality
     issues arise
• Continued communications on the availability of this team are
  essential to assure that affected farms and processors will use this
  resource expediently when an issue arises, so that issues can be
  addressed quickly in order to minimize the impact of on‐farm milk
  quality and safety issues
Methods – Obj. 2: Continue development and refinement of standard
 operating procedures and formalized plans for the rapid response
                              team

 • Develop and refine materials that this team will use to
    –   Document and describe the issue to identified
    –   Collect information at the farm or farms in question
    –   Identify additional tests and diagnostic procedures to be run
    –   Identify and implement solutions at the farm level
Methods – Obj. 2: Deploy team to respond to appropriate
                       milk quality issues

• Original goal of 4‐5 team deployments will likely be met during the
  first year of this project
• Anticipate that we will address another 4‐5 milk quality issues in
  the second year of this project.
   – If we receive fewer requests, we will enhance our efforts to identify
     individual farms through direct outreach, focusing on issues that we
     know are not uncommon (for example, presence of high levels of
     certain sporeforming bacteria).
Expected Key Outcomes
• Better awareness of Cornell troubleshooting
  capabilities available to producers and processors
   – More rapid transfer of Cornell knowledge and technologies
• Capability to rapidly deploy teams to address
  different issues
• More rapid resolution of quality issues before they
  affect producers
Supplemental Projects
• Supp. Project 1: Control of Clostridium tyrobutyricum a
  remerging concern in hard cheese production (Year 2)
• Supp. Project 2: Development and deployment of a rapid
  response team that responds to on‐farm milk quality issues
  that affect processing or finished product quality
  (Continuation)
• Supp. Project 3: Identifying risk factors for post‐processing
  contamination in school milk across NY State
• Supp. Project 4: Consumer preferences and sensory lexicon
  development for vat pasteurized and cream line milk products
• Supp. Project 5: Gauging producer attitudes and beliefs
  regarding the legal sale of raw milk
Background and justification

• A number of factors have contributed to the decline in fluid
  milk consumption in the US since the 1950’s
• The quality of school milk is one factor that may have long‐
  lasting effects on consumption of fluid milk
   • A study in 1974 concluded that the quality of fluid milk served to
     school children impacted their consumption patters – this may
     affect long term consumer attitudes
• Providing school children with the highest quality fluid milk
  needs to be a high priority for the dairy industry
Background and justification

• Data collected during routine
  Voluntary Shelf‐life fluid milk
  sampling across New York
  State indicate that there are
  significantly higher bacterial
  counts 14 days after
  processing in single serve (or
  school) containers versus
  core (half‐gallon) containers
    • Trends toward lower
      sensory scores in school
      milk were also found
Objectives
• Objective 1: Identify key quality parameters in fluid milk packaged
  in single serve containers (i.e., school milk) and update an existing
  predictive model using relevant parameters (e.g., temperature,
  storage time, etc) to allow for rational design of strategies to
  improve school milk quality
• Objective 2: Conduct in‐plant observations, questionnaires and
  targeted microbiological testing
• Objective 3: Implement intervention strategies based on
  outcomes of Objectives 1 and 2 to reduce incidence of PPC in
  school milk
   – Requested support for 2019: $147,500
   – This is proposed to be a 2‐year project
Methods – Obj 1. Identify key quality parameters in fluid milk packaged in single
serve containers (i.e., school milk) and update an existing predictive model using
 relevant parameters (e.g., temperature, storage time, etc) to allow for rational
               design of strategies to improve school milk quality

• Conduct a “plant through school” survey of time/temperature
  conditions encountered during distribution of school milk using
  data loggers in individual cartons of school milk
   – Data will be collected from 2‐3 processors along with 2‐3 of their school
     customers
• Samples of corresponding school milk will be collected at the
  processing facility as well as after distribution and analyzed for
  sensory and microbiological quality over shelf‐life
• Data will be used to expand and refine an existing Monte Carlo
  simulations to predict the shelf‐life of school milk
Simulation Overview
1. Select raw bulk tank
                                  3. Apply growth parameters
spore concentration
                                  appropriate for subtype

2. Selected sporeformer
subtype; assumption: one
AT per half-gallon               4. Calculate bacterial counts at different
                                 days       Iteration initial rpoBAT final bact.
                                                   count/ml       count/ml

  15   61 3     3   15

  15 179 3      3   15
Farm‐level
Monte Carlo Simulation   Inputs
                       Results – base model

Distribution of counts per half-gallon on Day 21   Distribution of counts per half-gallon on Day 24

       25% of half-gallons less                            5.1% of half-gallons less
       than 20,000 CFU/mL                                  than 20,000 CFU/mL

                      logCFU/mL                                         logCFU/mL

                                          Based on
                                          storage at 6∘C
What‐if Scenario Outcomes
Methods – Obj. 2: Conduct in‐plant observations, questionnaires and
                   targeted microbiological testing

• All processing facilities participating in VSL that currently manufacture
  school milk will be enrolled in this study (n=8)
• Plants will be visited twice and on each occasion a questionnaire will be
  administered to plant management and operators by MQIP personnel;
  questionnaire will cover various practices including:
    – Cleaning and sanitation procedures
    – Preventative maintenance schedule
    – Types and age of equipment
• Additionally, in‐plant observations will be made during visits to capture
  factors that may impact post‐pasteurization contamination (e.g., water
  use)
• School milk samples will be collected during each in‐plant visit and tested
  for microbiological and sensory quality over shelf‐life
Methods – Obj. 3: Implement intervention strategies based on
outcomes of Obj. 1 and 2 to reduce incidence of PPC in school milk

•   Intervention strategies will be designed based on data collected and analyzed in
    Obj. 1 and 2 and implemented at all or a subset of the processing facilities at
    three separate times
•   Samples of school milk will be collected for 3 consecutive days prior to
    implementation of the designated intervention as well as for 3 consecutive days
    after the intervention is begun
•   Additional targeted samples may be taken depending on the applied
    intervention
•   Milk samples will be tested for microbiological and sensory quality over a 21d
    period post‐processing
•   Monte Carlo simulations will be revised based on data collected in this
    objective
Expected Key Outcomes
• A quantitative understanding of the conditions school milk is
  exposed to during distribution – allowing for more accurate
  predictions of product shelf‐life
• Identification of factors that are associated with reduced
  microbial and sensorial quality of school milk
• Development of data driven intervention strategies for
  processing facilities to reduce post‐pasteurization
  contamination and thereby improving the quality of fluid
  milk served to school children
• Allow for the design of future in‐plant training opportunities
Supplemental Projects
• Supp. Project 1: Control of Clostridium tyrobutyricum a
  remerging concern in hard cheese production (Year 2)
• Supp. Project 2: Development and deployment of a rapid
  response team that responds to on‐farm milk quality issues
  that affect processing or finished product quality
  (Continuation)
• Supp. Project 3: Identifying risk factors for post‐processing
  contamination in school milk across NY State
• Supp. Project 4: Consumer preferences and sensory lexicon
  development for vat pasteurized and cream line milk products
• Supp. Project 5: Gauging producer attitudes and beliefs
  regarding the legal sale of raw milk
Background and justification
• While overall fluid milk sales have been steadily declining
  for decades, some segments are growing
   • Sales of whole milk have increased by 3% since 2015
• Consumers are interested in consuming healthier fats in
  their diets, including dairy fats
• An increasing number of processors are manufacturing
  creamline fluid milk which may be desirable to consumers
  who want a whole fat product
• Creamline milk has a different flavor profile than
  homogenized milk and little is know about consumer
  perceptions of this product
Average Flavor Score at Day 14
35     Creamline: 6.0
       Homogenzied: 7.4
30

25

20

15

10

5

0
     *Other   Acid   Bitter   Coagulated Cooked      Fruity    Lacks    Light      Lipid      Milk       No     Not clearly   Rancid   Unclean
                                                   Fermented Freshness Oxidized   Oxidized   Carton   Criticism defined

                                                  Creamline Samples    Homogenized Samples
Objectives
• Objective 1. Survey creamline milk consumers in
  NYS to determine desirable product
  characteristics and drivers of purchasing
• Objective 2: Develop and validate sensory lexicon
  for creamline milk that will be incorporated into
  existing VSL defect judging framework.
• Requested support for 2019: $80,000
  – This is proposed to be a 1‐year project
Methods – Objective 1: Survey creamline milk consumers in
 NYS to determine desirable product characteristics and
                  drivers of purchasing

• Conduct a large scale survey (n=200) of current creamline
  consumers in order to determine key product characteristics
  including;
   – purchasing and consumption patterns
   – drivers of purchasing
   – consumer sensory perceptions of creamline milk
• This data will provide key insights into why some consumers prefer
  creamline milk
Methods – Objective 2: Develop and validate sensory lexicon
for creamline milk that will be incorporated into existing VSL
                 defect judging framework

• Focus groups consisting of current creamline milk consumers and
  current VSL sensory defect panelists will evaluate a series of
  creamline products and be asked to describe the product in order
  to develop a sensory lexicon of creamline milk attributes
• Validation of consumer perceptions and acceptability of creamline
  milk using a central location test whereby current creamline milk
  consumers will evaluate samples and answer a series of questions
  based on the preceding focus groups
• Implement creamline lexicon in routine VSL sensory defect judging
Expected Key Outcomes
• Provide feedback to creamline fluid milk processors on
  desirable product attributes and consumer attitudes
• Improve ability of our routine VSL program to evaluate the
  quality of creamline milk
• Allow for the future creation of creamline milk sensory
  panels which may lead to development of additional
  creamline products and provide further growth to this fluid
  milk category
Supplemental Projects
• Supp. Project 1: Control of Clostridium tyrobutyricum a
  remerging concern in hard cheese production (Year 2)
• Supp. Project 2: Development and deployment of a rapid
  response team that responds to on‐farm milk quality issues
  that affect processing or finished product quality
  (Continuation)
• Supp. Project 3: Identifying risk factors for post‐processing
  contamination in school milk across NY State
• Supp. Project 4: Consumer preferences and sensory lexicon
  development for vat pasteurized and cream line milk products
• Supp. Project 5: Gauging producer attitudes and beliefs
  regarding the legal sale of raw milk
Background and justification
• Consumption of unpasteurized (raw) milk is a proven health risk
  to consumers but also represents a significant business risk for
  producers
• Negative publicity from foodborne outbreaks linked to raw milk
  consumption not only impacts the producer involved, but has
  the potential to damage the dairy industry as a whole and
  reducing overall consumer confidence
• Understanding of producer beliefs and attitudes toward the sale
  of raw milk is essential in developing strategies to reduce the
  sale of raw milk in NYS
Objectives
• Objective 1. Development and administration of
  a cross‐sectional survey of NYS producers
• Objective 2: Identify risk factors and motivators
  for producer raw milk sales and development of
  potential intervention strategies for a safer NY
  dairy industry
  – Requested support for 2019: $40,120
  – This is proposed to be a 1‐year project
Methods – Objective 1. Development and administration of
       a cross‐sectional survey of NYS producers

• A survey will developed, with input from key industry
  stakeholders, to collect demographic and farm level information
  from producers who sell raw milk (with and without a permit) and
  those that do not
• Survey development will include:
   – Basic farm level demographics
   – Family and personal demographics
   – Producer position on raw milk sales
• The survey will be distributed in collaboration with ProDairy and
  Quality Milk Production Services with the goal of reaching 500
  producers
Methods – Objective 2: Identify risk factors and motivators
for producer raw milk sales and development of potential
    intervention strategies for a safer NY dairy industry

• Data from Objective 1 will be used to develop a second survey
  that will be targeted toward determining drivers that lead
  producers to sell raw milk, including:
   – Awareness of risks associated with the sale of raw milk
   – Attitudes toward the regulation of raw milk
• Producers will be recruited using a similar approach used in
  Objective 1, and data from each farm selling raw milk will be
  matched with one or more “case” farms who are not selling raw
  milk
   – Demographic information identified as important in Objective 1 will be used
     to match farms
Expected Key Outcomes
• Identification of key farm and producer demographics that
  are associated with producers who sell raw milk
• Understand factors that drive producers to sell raw milk
• Identify potential intervention strategies that could be used
  to reduce raw milk sales
Overall program importance – concluding
                 thoughts
• MQIP and associated programs represent a key resource that
  support NYS dairy industry
• VSL and other efforts assure presence in processing plants,
  which helps proactively address food quality and safety
  issues
• MQIP supported training efforts are key to assuring strong
  NYS dairy processing capacity
   – Turn‐over and expansion in plant personnel lead to particular industry
     needs
Estimates of key 2017‐18 CALS contributions to
Dairy Promotion Board funded work at Cornell
               (October 1, 2017 to December 31, 2018 ‐ 15 Months Funding)
 Description

 Faculty Salary – 10% Effort (Abbaspourrad, Alcaine, Barbano, $94,825
 Moraru, Wiedmann, Rizvi)
 Fringe Benefits on faculty salaries (65.77%)                  $62,366

 Fringe benefits staff (65.77%)                                $552,057

 Partial graduate student support (3/9 semesters; 5 graduate   $184,845
 students) – Tuition Paid and Department support
 Total from Cornell                                            $894,093

CALS makes additional significant contributions; for example CALS pays between $10,000
and $13,000 per person per Year to the Cornell “center” to cover central costs.
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