MCFit Minecraft + Fitness - MCFit - Minecraft Fitness
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MCFit
MCFit
Minecraft + Fitness
whitepaper v1.0
January 15th , 2018MCFit TABLE OF CONTENTS INTRODUCTION 3 OPPORTUNITY 5 WHY MCFit 6 PROBLEMS WE SOLVE 7 HOW IT WORKS 8 FEATURES 9 REVENUE CHANNELS 13 TEAM 14 ADVISORS 15 PARTNERS 16 TIMELINE 17 MCFit ICO 18 FUNDING ALLOCATION 19 CONTACT 20
MCFit INTRODUCTION Minecraft Fitness enables >1 billion overweight & obese online gamers to get & stay fit. Minecraft Fitness encourages regular exercise & healthy diet by rewarding gamers with enhanced player performance, virtual goods, and virtual currency. With Minecraft Fitness virtual goods can be traded amongst players & sold and virtual currency can be converted into the MCFit (MCF) cryptocurrency. We are partnered with Minecraft (by Microsoft / Mojang), the world’s #1 online game, Enjin, the largest gaming community creation platform, Fitbit, the leader in fitness products, Under Armour (MyFitnessPal), the world’s largest digital fitness community, and Ethereum, the #1 blockchain technology & fastest growing cryptocurrency. The team at Minecraft Fitness experience includes; Flycast Communications, Fortunecity, PeopleLink, AngelList, Product Hunt, Playdom, Playtika, Caesars Entertainment, FitCentrix, Sega, CCP Games, Fitstreem, ViPR, Fitness Interactive Experience, Exergame Fitness, RewardMe, Captain Up, Octalysis, T/Maker, Softbook, Anytime Fitness, 24 Hour Fitness, Crossfit and more, who have provided billions of dollars in returns to investors. Minecraft Fitness offers you an opportunity to invest in MCFit (MCF), a cryptocurrency (ERC-20 Token), built on the Ethereum blockchain through our Internet Coin Offering (ICO) February 1st through the 28th, 2018. * pre-sale, discounts available to select, value-added investors through January 31st, 2018. www.minecraft-fitness.com
MCFit MINECRAFT Enhanced Player Performance By exceeding minimum guidelines for activity and diet players will be rewarded with enhanced: • General Health • Speed • Strength • Hunger Future games to include; League of Legends, Hearthstone, Overwatch, Counter Strike and World of Warcraft. FITNESS Players log their activity using their Fitbit Tracker & App and log meals with the MyFitnessPal calorie tracker. • Join step & weight loss challenges • Participate in Olympics / Crossfit style competitions • Access online workouts • Subscribe to programs by professional trainers Rewards By topping the leaderboards of challenges & competitions, completing workouts and reaching the goals of fitness programs players will be rewarded with virtual goods & virtual currency. Soon MCFit will support over 100 fitness trackers & apps. BLOCKCHAIN • Virtual goods & currency can be traded & sold in-game using the Enjin platform & blockchain technology • Virtual currency can be converted into cryptocurrency; MCFit (MCF), Enjin (ENJ), and Ethereum • Cryptocurrency can be transferred, bought & sold on exchanges MCFit will rapidly expand to be listed on multiple exchanges, support many cryptocurrencies and be available on more marketplaces.
MCFit
OPPORTUNITY
1/3 of the World’s Population is Overweight or Obese(1):
• 1.9 billion adults, 18 years and older, are overweight. 7B Global
Of these over 650 million are obese Citizens
• 340 million children and adolescents aged 5-19
are overweight or obese
• 41 million children under the age of 5 are 2B People
overweight or obese Overweight
or Obese
Researchers predict that if trends continue
unabated, 2.28 billion, nearly 1/2 of the world’s 2B Gamers
population will be overweight or obese by 2030 Globally
(2).
122M
2.2 billion active gamers in the world, of which Minecraft
47%, or 1.0 billion gamers, spend money while Players
playing. These gamers are expected to generate $108.9 billion
in game revenues in 2017 (3).
• 1.8 billion adults, 18 years and older
• 440 million children under the age of 18
The global games market is projected to grow ~10% CARG and reach $143.5 billion by 2020.
Minecraft is a VERY Popular Game
• 122 million registered users
• 55 million monthly active users
• #3 PC game by MAU
• #1 mobile game downloads & paid
Total Addressable Market will exceed 500 million by 2020 when MCFit expands to League of
Legends, Hearthstone, Overwatch, Counter Strike, Work of Warcraft, and other popular games(4).
1. Work Health Organization. Fact Sheet http://www.who.int/mediacentre/factsheets/fs311/en/
2. Global burden of obesity in 2005 and projections to 2030 https://www.ncbi.nlm.nih.gov/pubmed/
18607383
3. Global Games Market Report. https://newzoo.com/solutions/standard/market-forecasts/global-
games-market-report/
4. By The Numbers: Most Popular Online Games Right Now. https://nowloading.co/posts/3916216MCFit
WHY MCFit
A UNIQUE SOLUTION
Proprietary technology integrating best-of-breed
solutions in gaming, fitness, and blockchain /
cryptocurrency.
AN EXPEREINCED TEAM
A team of experienced professionals with a proven
track-record of providing extraordinary returns to
investors.
SOLVING A BIG PROBLEM
Combating the global obesity crisis at the intersection of
2 billion overweight & obese citizens and 2 billion online
gamers with an addressable market of more than 500
million people in a $100+ million dollar market.MCFit
PROBLEMS WE SOLVE
GAMERS
The majority of gamers are sedentary & lack proper
nutrition, leading to poorer mental health outcomes,
reduced quality of life and the leading causes of death.
MCFit motivates gamers to engage in regular exercise
& eat healthy diets by rewarding them with enhanced
play performance and virtual goods & currency that
can be convert into money.
GAME OWNERS
The developers of online games & owners of
gaming servers have difficulty acquiring, retaining
and monetizing users.
MCFit enables developers and server owners to
offer a unique gaming experience, increased
monthly active users, more time spent per visit,
and multiple revenue opportunities.
FITNESS PROFESSIONALS
For personal trainers, nutritionists, etc. it is almost
impossible to reach the gaming community and face
higher attrition rates than the developers & game owners.
MCFit provides fitness professionals with a way to
access and earn additional revenue by providing
online fitness training and programs.MCFit
HOW IT WORKS
Minecraft server owners install the MCFit
plugin and developers can access MCFit
services through our API.
Gamers register on server’s Enjin
websites, in-game and via SDKs provided
to game developers.
Gamers join challenges & competitions,
access online workouts, and subscribe to
fitness programs via server’s Enjin
website & in-game on desktop
computers, tablets, consoles, handheld
games, and mobile phones.
Gamers earn virtual goods and virtual currency for topping leaderboards,
completing workouts, and reaching the goals of their fitness programs.
Virtual goods & currency can be traded & sold in-
game using the Enjin platform, currency can be
converted into cryptocurrency; MCFit (MCF), Enjin
(ENJ), and Ethereum, and can be transferred,
bought & sold on exchanges for money.MCFit
FEATURES
SPIGOT PLUGIN
MCFit can be installed on any Minecraft Spigot server.
More than 5,000 Spigot servers worldwide.
ENJIN MODULE
Players can interact with MCFit in-game and online via the
Enjin module.
250k gaming communities, 18.7M registered users and
60M global monthly views.
ACTIVITY TRACKING
Activity and Nutrition tracking is automated using the
Fitbit Activity Trackers and MyFitnessPal App.
Fitbit: ~70M trackers sold (~19% market share)
MyFitnessPal (UACF): ~150M users
ACTIVITY BENCHMARKS
Activity is benchmarked against the US Health & Human
Services / President's Council on Fitness, Sports &
Nutrition guidelines for Physical Activity, Food & Nutrition.
HSS 2018 Physical Activity Guidelines for Americans,
2nd EditionMCFit
ENHANCED PERFORMANCE
By exceeding the guidelines for activity, food & nutrition,
players enhance game performance; health, strength, power,
speed, etc.
Minecraft: 122M registered / 55M Monthly Active Users
CHALLENGES
Players can join challenges created by MCFit & server
owners or create their own one-on-one or group
challenges.
Rewards: Virtual Goods, Virtual Currency & MCF
LEADERBOARDS
Players that top daily, weekly and total competitions are
rewarded with virtual goods, virtual currency and MCF.
Virtual Goods, Virtual Currency virtual traded and sold
in the Enjin Marketplace
MCF can be traded and sold on exchanges
CHALLENGES
Players can join challenges created by MCFit & server
owners or create their own one-on-one or group
challenges.
Rewards: Virtual Goods, Virtual Currency & MCFMCFit
MCFIT CERTIFICATIONS
Fitness professionals can be certified as MCFit Certified
Trainers.
MCFit partners with: ACE, NASAM, ISSA
FITNESS PROGRAMMING
Fitness professionals can create, sell and manage fitness
programs in MCFit.
Acquire & retain clients and earn additional revenue
BLOCKCHAIN
Virtual goods, virtual currencies, MCFit certifications and
fitness programs created by professionals in MCFit will
utilize the Ethereum blockchain.
Blockchain: distributed & secure
MCFIT APP
Players can log & track activity, join challenges, check
status, trade virtual goods & currency and convert MCF
with the MCFit app.
Available On: Android and iOSMCFit
MARKETPLACES
MCFit virtual gods & virtual currencies and MCF tokens
can be traded, sold & converted to fiat currencies on
marketplaces such as Enjin, DMarket and Switex.
MCFit will continue to add marketplaces as available
EXPANSION
MCFit will expand to include the world’s most popular
online gaming platforms.
+500 million players
EXCHANGES
MCFit tokens (MCF) can be bought and sold on popular
cryptocurrency exchanges (Q1/18).
Easy liquidity for players and investorsMCFit
REVENUE CHANNELS
MCFit plugins, APIs, and SDKs are available to
server owners & developers via a freemium model
whereby they can be installed & access for free and
premium services will be available on a
subscription basis.
Brands pay to sponsor challenges & competition in
MCFit, funding virtual goods & currency, and
providing advertising revenue.
Additional revenue is earned via a revenue split for
games that access paid workouts provided by our
partners.
Fitness professionals pay to develop fitness
programs on the MCFit blockchain, MCFit earns a
percentage of fitness programs sold in-game, and
additional revenue streams include selling MCFit
certification, etc.
MCFit earns a percentage on the trade & sale of
virtual goods and virtual currency and the
conversion of virtual currency to crypto currency &
money in the Enjin marketplace & exchanges.MCFit
TEAM
Jonathan Miller
Founder & CEO
20+ years identifying opportunities, creating products, building
companies to become market leaders, and providing extraordinary
returns to investors including; Flycast Communications, Fortunecity,
PeopleLink, TRUEreq, Playdom, Playtika, Fitstreem, Ambient Fytns
Technology, and Fytns Group. Jonathan is a leading authority on
fitness technology and the creator of the United Fytns & Hybrid
Fytns systems.
Ben Tossell
Co-Founder & CMO/CPO
Ben is a serial entrepreneur, blockchain community advisor and
company builder who’s experience includes; AngelList, Product
Hunt, CryptoBot, Blockchain Job, CryptoReview, Token Daily, and
The Upstarters.
Andrew Preston
Co-Founder & COO/CFO
Entrepreneurial executive with experience as CEO/COO/CFO for
numerous tier-one venture and private equity backed companies.
Manage and scale technology companies and accelerate their
growth. Frontline expertise investing in, building and leading
entrepreneurial opportunities including; Arthur Andersen, Bridgemere
Capital, T/Maker, Zane Interactive, Softbook, TRUEreq, ClearBit, and
Dokkio.MCFit ADVISORS Mike Tinney Founder & CEO of FIX: Fitness Interactive Experience and former CEO & President of North America for CCP Games. Kevin Flood Co-fonder of FitCentrix, Principal at Gameinlane, MG of Caesars Entertainment, VP of Engineering at Sega and Intellisync / Intel. Yu-Kai Chou Creator of the gamification framework: Octalysis, and the author of Actionable Gamification. Founder & President of The Octalysis Group. Speaker/lecturer;Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei. Richard Boyd Senior Vice President of Fitness & Innovation at 24 Hour Fitness. Investor at Institute of Motion & ViPR LLC. Founder of The Fitness Pane & Collaborative Fitness. Industry Advisor;Hilton Worldwide, Mobisoft, Ajambo, Jungshin, Freeform Board, Fisikal, Hyperwear, ViPR, Share Your Fit. Clayton Jacobs Global Editor in Chief of ReadWrite. Program Manager of Minecraft Education at Microsoft and Co- founder at Token Garage. Ed Kasanders +13 years fitness equipment & +8 years exergame, Ed’s experience includes Motion & Exergame Fitness @ YMCA, UFC & Midtown Athletic. Steve Rollings +20 years facility & +10 years fitness, Steve’s experience includes Anytime Fitness Clubs, Crossfit Studios & the Fitstreem app. Cosmo Wollan +25 years health & fitness, parks & rec, medical fitness and corporate wellness industries & +2 years fittech experience, all as Senior Executive and chief visionary of Synergy Cubed consultants.
MCFit PARTNERS
MCFit
TIMELINE
Q4/17
Begin Product Development
Q1/18
Team and Advisors
Create MCF Token
Token Pre-Sale
Q2/18 Initial Coin Offering
Release Product v1.0
- Stage 1 / $0.01 / MCF
- Enjin
- Fitbit & MyFitnessPal MCF Listed on Exchanges
- Minecraft Enhanced
Player Performance
- Minecraft Challenges Q3/18
Begin Sales Release Product v2.0
- +100 Fitness Apps &
Trackers Supported
- Minecraft Global Games
Q4/18 Initial Coin Offering
- Stage 2
Release Product v3.0 - target = $0.20 / MCF
- MCFit Trainer Certification
- Blockchain Fitness
Programs
Begin Development on New 2019
Game Platforms
Release MCFit on New
Game Platforms
- League of Legends
- Counter Strike
- World of Warcraft
* TBDMCFit MCFit ICO Allocation 100,000,000 pre-sale thru 01/31 250,000,000 in initial sale 02/01 - 02/28 350,500,000 held by the company for future sale 60,000,000 held by company for compensation 240,000,000 Founder: Jonathan Miller 1,000,000,000 total ICO offering price 250,000,000 MCF x $0.01 USD / MCF —————---- $2,500,000.00 Pre-sale $ 180,000.00 - 30,000,000 @ 40% discount = $0.006 USD / MCF 240,000.00 - 30,000,000 @ 20% discount = $0.008 USD / MCF 360,000.00 - 40,000,000 @ 10% discount = $0.009 USD / MCF —————— $ 780,000.00 =========== $3,280,000.00 Unsold Tokens & Team Vesting ● Any unsold tokens in pre-sale go into public sale. ● 90% of team tokens are locked for the first 6 months, and will be vested over a period of 24 months total. Team members will be transferred 25% of their tokens after 6 months, and then 12.5% every 3 months afterward. The team list may be updated during the 24 month vesting period. 10% of team tokens are unlocked. ● 90% of Advisor tokens are locked for 6 months, and will be vested over a period of 12 months total. Advisors will be transferred 25% of their tokens after 6 months, and then 25% every 3 months afterward. ● Any unsold tokens from the ICO are locked for 6 months and will go into the Marketing and Partnership pool.
MCFit FUNDING ALLOCATION All funds contributed in the ICO will be used solely for the development, promotion, and growth of MCFit. Below is the preliminary allocation and the distribution and may be subject to change. 40% Development This refers to the development and operational costs of all technology described in this whitepaper, including the platform, games, SDKs, APIs, game plugins, third party plugins, and any other related updates. This will also cover hiring additional full-time developers and consultants to accelerate development so that we meet or exceed the roadmap goals and expansion goals. 25% Marketing & Growth The marketing budget allows for a constant and relentless promotion of MCFit to gamers in multiple target countries and gaming segments. This will be used for video and in-game advertising, promotional events & tournaments, sponsorships, mobile & social media ads, and liasoning with server owners & game developers. 15% Operations This includes general and administrative costs including salaries, consultants, professionals services, rent, office and other expenses require to manage the business. 5% Security We are taking the necessary steps to ensure that optimal security standards are followed in every release. This includes professional code audits and penetration testing on all APIs, smart contracts, Mobile and PC wallets, plugins and SDKs. 5% Legal MCFit will obtain the appropriate legal advice to always ensure that we operate in accordance with the laws and regulations of each jurisdiction that we do business in. Funds will be held in reserve for any future issues or challenges that may arise in any region. 5% Hosting & Infrastructure This will cover a minimum of 5 years of increased costs required for expansion of the web servers, firewalls, load balancers, DDOS protection and network for anticipated increases in Traffic to the web platform and public JSON-RPC API. 5% Contingency This amount will be set aside for unforeseen costs.
MCFit CONTACT Jonathan Miller Founder & CEO Email: jonathan@minecraft-fitness.com Skype: jonathanclmiller US Phone: +1 415.992.7674 PRC Phone: +86 158 2136 0646
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