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Modulhandbuch
Course Catalogue
International Business (IB)
Fakultät Betriebswirtschaft
Department of Business Studies
Bachelor of Arts (B.A.)
Bachelor of Arts (B.A.)
International Business – Bachelor Summer semester 2020
International Business – Bachelor Updated: 21.04.2020
1Table of content
Inhaltsverzeichnis
Content
Table of content............................................................................................. 2
Preliminary Note ........................................................................................... 4
Curriculum Summer ..................................................................................... 5
Curriculum Winter........................................................................................ 6
Module Descriptions ..................................................................................... 7
Basic Modules ............................................................................................... 7
Introduction to Management ............................................................................................................................. 7
Principles of Economics ................................................................................................................................... 9
Business Mathematics .................................................................................................................................... 10
Business Statistics .......................................................................................................................................... 12
Basic Business Management Modules .......................................................... 14
Labor Law ....................................................................................................................................................... 14
Finance and Investment ................................................................................................................................. 15
Cost Accounting ............................................................................................................................................. 17
Basic Marketing .............................................................................................................................................. 19
Principles of Marketing & Sales (vhb) ............................................................................................................ 20
Basic HR ......................................................................................................................................................... 22
Production and Logistics ................................................................................................................................ 24
Sales Management & E-Commerce ............................................................................................................... 26
Advanced Modules .......................................................................................27
Diversity Management .................................................................................................................................... 27
Empirical Research & Data Analytics ............................................................................................................. 29
International Management .............................................................................................................................. 31
Intercultural Communication ........................................................................................................................... 32
International HR Management........................................................................................................................ 33
International Marketing Communication ......................................................................................................... 35
International Business Law............................................................................................................................. 36
Organizational Behavior ................................................................................................................................. 37
International Taxation ..................................................................................................................................... 39
Corporate Governance & Ethics ..................................................................................................................... 40
Economic Geography and Macroeconomics.................................................................................................. 41
Intercultural Competence Blocked Seminar – PL & CZ, RU & UK, BUL & RO,
SB & CRO (exemplary) ................................................................................ 43
Intercultural Competence Blocked Seminar I-IV ............................................................................................ 43
Foreign Language ........................................................................................ 45
Elective Language Level I .............................................................................................................................. 45
Elective Language Level II ............................................................................................................................. 47
2Elective Language Level III ............................................................................................................................ 49
Elective Language Level IV ............................................................................................................................ 51
German as a Foreign Language B1.1 ............................................................................................................ 53
German as a Foreign Language B1.2 ............................................................................................................ 55
German as a Foreign Language B2.1 ............................................................................................................ 57
German as a Foreign Language B2.2 ............................................................................................................ 59
Soft Skills ..................................................................................................... 61
Meetings, Negotiations & Conflict .................................................................................................................. 61
Writing and Presentations .............................................................................................................................. 62
Practical Phase ............................................................................................ 64
Practical Module ............................................................................................................................................. 64
International Field Trip .................................................................................................................................... 66
Bachelor’s Degree ........................................................................................67
Bachelor´s Thesis ........................................................................................................................................... 67
Oral Bachelor’s Exam (Colloquium) ............................................................................................................... 69
3Preliminary Note
Vorbemerkungen
Note:
Please take special note of the Program and Examination Regulations of this degree
program in their current version.
Study structure:
The program comprises a standard duration of 7 semesters.
Registration formalities:
All examinations must be registered with the Student Records Office. Additional
formalities are listed in the module descriptions.
Abbreviations:
ECTS = The European Credit Transfer and Accumulation System (ECTS) is a credit point
system for accreditation of course achievements.
SWS = Semesterwochenstunden = Semester hours per week
SPO = Studien- und Prüfungsordnung = Program and Examination Regulations
APO = Allgemeine Prüfungsordnung = General Examination Regulations
Workload:
One credit point is awarded for a workload of 30 hours.
Accreditation of course achievements:
Please observe all relevant application procedures via the Student Records Office.
4Curriculum Summer
Curriculum
Examination methods depend on the competences to be examined. These are, in particular, written or oral examinations, seminar papers, project work and multiple-choice
examinations.
5Curriculum Winter
Curriculum
Examination methods depend on the competences to be examined. These are, in particular, written or oral examinations, seminar papers, project work and multiple-
choice examinations.
6Module Descriptions
Modulbeschreibung
Basic Modules
Introduction to Management
Einführung in die BWL
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010112 Basic Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester SS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Prof. Dr. Laura Denise Fischer Stephanie Reiner, MA/ Prof. Dr. Laura Denise Fischer
Voraussetzungen*
Prerequisites*
* Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Lecture, exercises, group work, Contact time: ca. 60 h
Basic knowledge and fundamental contexts in presentations Pre- and post-processing: ca. 60 h
business administration. Exam preparation: ca. 30 h
University-wide compatibility
Accreditation given in the Business Economics
(Betriebswirtschaftslehre) and Retail and Service Management
(Handels- und Dienstleistungsmanagement) degree programs.
Individual case examination required for other programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Professional competence:
Being able to assess and classify the main operational activities within the value chain (according to Porter).
Understanding and explaining the importance of the value chain as a fundamental, business management orientation framework.
Understand the basics of international management in the context of globalised markets.
Methodological competence:
Getting to know and learning to assess basic business management methods.
Personal competence (social competence and self-competence):
The course aims to give students a compact insight into general business administration and the basics of international management
from different perspectives.
Inhalte der Lehrveranstaltungen
Course Content
Introduction to the value chain according to Porter including functions of a company
Introduction to the roles and cycle of management
Introduction to the international management of companies: Globalization of markets and international market development
Lehrmaterial / Literatur
Teaching Material / Reading
Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R. (2017). International business: The new realities (Global edition, fourth edition). Always
learning. Boston et al.: Pearson.
Combe, C. (2014). Introduction to Management. Oxford University Press.
Doh, J. P., & Luthans, F. (2018). International management: Culture, strategy, and behavior (Tenth edition). New York, NY: McGraw-Hill
Education.
Internationalität (Inhaltlich)
Internationality (Content)
In addition to the general basics of corporate management, the international management of a company is also dealt with in the course of the
lecture contents.
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
7Written 60 min. The written examination assesses the entire learning
examination Weighting: 100% contents and competence profiles.
Clues: The exam can consist of up
to 100% multiple choice tasks.
Bonus system:
It is possible to receive a maximum
of 10 bonus points (or 25 % of the
total mark) by making and
participating in a poster
presentation. These bonus points
are added to the result of the exam.
If the exam as a whole is not
passed, the bonus is cancelled at
the end of the semester.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
8Principles of Economics
Grundlagen der VWL
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010012 Basic Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester SS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Prof. Dr. Horst Rottmann Mag. Cornelia Osnlonyai
Voraussetzungen*
Prerequisites*
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Seminar, lectures and Contact time: ca. 45 h
Prerequisite for subjects in the field of economics, financial exercises Pre- and post-processing: ca. 60 h
markets, investment, marketing and taxation. Exam preparation: ca. 45 h
University-wide compatibility
Accreditation given in the Business Economics
(Betriebswirtschaftslehre) and Retail and Service
Management (Handels- und
Dienstleistungsmanagement) degree programs.
Individual case examination required for other
programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Basic principles of microeconomics, macroeconomics and national accounting
Professional Competence:
Basic understanding of economic terms and contexts in closed and open economies
Methodological Competence:
Difference between social and natural sciences. Dealing with economic models. Principle of individual optimisation under
rational behavior. Thinking within multi-causal contexts
Personal Competence / Soft Skills (Social Competence and Self Competence):
Consideration of social and economic problems
Inhalte der Lehrveranstaltungen
Course Content
Principles of economics
The concept of a (social) market economy
Basics of microeconomics
National accounts
Basics of macroeconomics
Lehrmaterial / Literatur
Teaching Material / Reading
Lecture notes, tutorials and exercises as well as additional reading:
Mankiw, N. Gregory, Grundzüge der Volkswirtschaftslehre, Schäffer-Poeschel
Herrmann, M. Arbeitsbuch Grundzüge der Volkswirtschaftslehre, Schäffer-Poeschel
Pindyck, Robert S., Rubinfeld, Daniel L., Microeconomics, German translation: Mikroökonomie Pearson-Studium, latest edition.
Hamilton, J., Suslow, V., Übungen zur Mikroökonomie Pearson-Studium, latest edition.
Mankiw, N. Gregory, Macroeconomics, Worth Publishers
Blanchard, Olivier, Illing, Gerhard, Makroökonomie, Pearson, latest edition
Krugmann, Paul, Wells, Robin, Volkswirtschaftslehre, Verlag Schäffer Pöschel, latest edition
Internationalität (Inhaltlich)
Internationality (Content)
Reading partly in English, many international application examples
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Written 90 min. The written examination assesses the entire course
examination Weighting: 100% contents and competence profiles.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
9Business Mathematics
Wirtschaftsmathematik
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010010 Basic Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester WS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Prof. Dr. Thorsten Hock Stephan Bach
Voraussetzungen*
Prerequisites*
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Lectures, seminar with exercises Contact time: ca. 60 h
Basic knowledge for the application in all corporate (also offered in virtual format) Pre- and post-processing: ca. 50 h
functional areas, propaedeutic, parts of the contents are a Exam preparation: ca. 40 h
prerequisite in most of the subjects.
University-wide compatibility
Accreditation given in the Business Economics
(Betriebswirtschaftslehre) and Retail and Service
Management (Handels- und
Dienstleistungsmanagement) degree programs.
Individual case examination required for other
programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
At the end of the module, students will be able to apply the basics of analysis and linear algebra to economic fields.
Overview of the methods of financial mathematics as a tool for investment and financing decisions.
Knowledge and skills of linear algebra and analysis methods and applications to economic problems.
Professional Competence:
Mathematical foundations for understanding and solving economic problems.
Methodological Competence:
Applying mathematical methods to economic problems.
Personal Competence / Soft Skills (Social Competence and Self Competence):
Training abstract thinking skills.
Inhalte der Lehrveranstaltungen
Course Content
Propositional calculus, basics of arithmetic
Consequences and series and their application in financial mathematics
Functions of one and more variables
Differential calculus
Vectors and matrices
Linear equation systems
Determinants
Linear Optimization
Lehrmaterial / Literatur
Teaching Material / Reading
Execises, tutorials
Basic textbook: Auer, B. & F. Seitz (2013), Grundkurs Wirtschaftsmathematik: Prüfungsrelevantes Wissen, praxisnahe
Aufgaben, komplette Lösungswege, Gabler, 4th edition
Additional reading:
Partoll, H. & I. Wagner (2010), Mathe Macchiato Analysis, Pearson Studium, 2nd ed.
Ohse, D. (2004), Mathematik für Wirtschaftswissenschaftler I, Analysis, 6th ed., Vahlen
Ohse, D. (2000), Mathematik für Wirtschaftswissenschaftler II, Lineare Wirtschaftsalgebra, 4th ed., Vahlen
Tietze, J., Einführung in die Finanzmathematik, vieweg, latest edition
Internationalität (Inhaltlich)
Internationality (Content)
Analysis and linear algebra as a part of business mathematics are taught in business degree programs at all universities worldwide.
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
10Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Written 90 min. The written examination assesses the entire learning contents
examination Weighting: 100% and competence profiles.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
11Business Statistics
Statistik 1
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010114 Basic Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester SS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Dr. Gabriele M. Murry Cornelia Oszlonyai
Voraussetzungen*
Prerequisites*
Basic statistical knowledge from the lecture Statistics I (Statistik I)
Recommended: Business Mathematics (Wirtschaftsmathematik)
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Seminar with exercises Contact time: ca. 50 h
Basic knowledge for the application in all corporate Pre- and post-processing: ca. 45 h
functional areas. Important for the preparation of an Exam preparation: ca. 55 h
empirical bachelor' s thesis.
University-wide compatibility
Accreditation given in the Business Economics
(Betriebswirtschaftslehre) and Retail and Service
Management (Handels- und
Dienstleistungsmanagement) degree programs.
Individual case examination required for other
programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Assessment of the applicability of various statistical methods in practice with interpretation of results.
Professional Competence:
Familiarity with important basic terms and principles of statistics. Overview in probability theory and its operational applicability. The
importance of sampling in quality control. Basic knowledge of modern portfolio management.
Methodological Competence:
Skills in creating and handling empirical distributions and parameters. Skills in dealing with random samples. Knowledge of
estimating and of the application of significance tests. Ability to measure and statistically assess relationships. Assessment of
possible applications of regression analysis.
Personal Competence / Soft Skills (Social Competence and Self Competence):
Training of analytical and abstract thinking skills, gaining critical distance to apparent relationships.
Inhalte der Lehrveranstaltungen
Course Content
Basics of the probability theory
Random variables and theoretical distributions
Calculation and interpretation of parameters of univariate and multivariate distributions
Sampling theory and stratified samples
Parameter estimation and confidence intervals
Parametric and non-parametric test methods
Regression analysis
Time series analysis and forecasting techniques
Lehrmaterial / Literatur
Teaching Material / Reading
Lecture notes, tutorials
Basic textbook: Auer, B., Rottmann, H., Statistik und Ökonometrie für Wirtschaftswissenschaftler, Gabler Auer, B.,
Rottmann, H., WISU-Check-up Deskriptive und induktive Statistik, WISU 2017/11, 1241 – 1242 and 1271.
http://www.wima-auer-seitz.de/statistik-und-oekonometrie.html
Additional reading: Schira, J., Statistische Methoden der VWL und BWL - Theorie und Praxis, Pearson Studium
Internationalität (Inhaltlich)
Internationality (Content)
International examples and analysis of international data.
12Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Written 90 min. The written examination assesses the entire learning contents
examination Weighting: 100% and competence profiles.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
13Basic Business Management Modules
Labor Law
Arbeitsrecht
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010018 Basic Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester WS/SS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
N.N. N.N.
Voraussetzungen*
Prerequisites*
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Seminar with exercises, case Contact time: ca. 60 h
Ergänzt das Modul Personalmanagement studies, guest lectures and Pre- and post-processing: ca. 45 h
University-wide compatibility excursions Exam preparation: ca. 45 h
Accreditation given in the Business Economics
(Betriebswirtschaftslehre) and Retail and Service
Management (Handels- und
Dienstleistungsmanagement) degree programs.
Individual case examination required for other
programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Professional Competence:
Students know the current labor law regulations essential for a business economist, especially those of individual law, taking into
account the references to social economy law. Student also receive an overview of collective labor law.
Methodological Competence:
Students are able to apply the acquired knowledge to different situations. They recognise the structural particularities of labor law
and are able to solve problem cases even under altered legal conditions.
Personal Competence / Soft Skills (Social Competence and Self Competence):
Team behavior and self-organization are improved.
Inhalte der Lehrveranstaltungen
Course Content
Basic principles of individual labor law, especially conclusion of the employment contract, employees' and employers' rights and
obligations
Termination of employment and protection against dismissal
Fundamental principles of collective labor law, especially industrial constitution law and collective bargaining law
Lehrmaterial / Literatur
Teaching Material / Reading
Relevant textbooks, case collections, commentaries and specialist journals
Internationalität (Inhaltlich)
Internationality (Content)
View on EU law and foreign legal systems
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Written 90 min. The written examination assesses the entire learning contents
examination Weighting: 100% and competence profiles.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
14Finance and Investment
Finanz- und Investitionswirtschaft
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010002 Basic Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester WS/SS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Prof. Dr. Hermann Raab Prof. Dr. Hermann Raab
Voraussetzungen*
Prerequisites*
PC training must be passed, otherwise exam registration is not possible!
Business Mathematics and Business Statistics
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Seminar Contact time: ca. 48 h
Basis for the key areas in finance Self-study: ca. 12 h
University-wide compatibility Pre- and post-processing: ca. 30 h
Accreditation given in the Business Economics Performance assessments: ca. 60 h
(Betriebswirtschaftslehre) and Retail and Service
Management (Handels- und Dienstleistungsmanagement)
degree programs.
Individual case examination required for other programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Professional Competence:
The module serves to acquire basic knowledge of operational investment and financial management.
Methodological Competence:
Students are to learn about a financial manager's theoretical and practical fields of deployment and skills.
Personal Competence / Soft Skills (Social Competence and Self Competence):
Through active contributions in case studies, students are supposed to represent opinions and viewpoints appropriately, respect other
views and interpretations and include them in the argumentation. In addition, solutions will be jointly developed through discussion.
Inhalte der Lehrveranstaltungen
Course Content
Principles of financial management
Investment
Assessment of tangible investments
Assessment of financial investments
Investment decisions under uncertainty
Financing
Equity financing
Credit financing
Internal financing
Derivatives
Lehrmaterial / Literatur
Teaching Material / Reading
Lecture notes
Basic textbook: Becker; Investition und Finanzierung, Gabler-Verlag
Additional reading:
Bodie, Merton, Cleeton: Financial Economics, Pearson International Edition
Brealy, Myers, Allen: Principles in Corporate Finance, Mc Graw Hill International Edition
Pape: Grundlagen der Finanzierung und Investition, Oldenburg-Verlag
Ross, Westerfield, Jaffe: Corporate Finance, Mc Graw Hill International Edition
Zantow: Finanzwirtschaft der Unternehmung, Pearson Studium
Internationalität (Inhaltlich)
Internationality (Content)
Reading material and lecture notes partly in English
15Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Written 90 min. The written examination assesses the entire learning contents
examination Weighting: 100% and competence profiles.
Note: the written examination can consist of up to
100% multiple-choice questions
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
16Cost Accounting
Kosten- und Leistungsrechnung
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010115 Basic Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester SS 200
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Prof. Dr. Hermann Raab Prof. Dr. Hermann Raab, Klaus Dörrzapf
Voraussetzungen*
Prerequisites*
Recommended: Basic knowledge of accounting, bookkeeping
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Seminar with practical case Contact time: ca. 45 h
Prerequisite for various in-depth topics, e.g. controlling along studies, knowledge tests, Chat and forums
the value chain, selected fields of application of controlling, discussion forums and chats in (virtual lecture hall): ca. 7 h
business valuation, corporate taxation the virtual lecture hall Performance assessments /
University-wide compatibility Self-study: ca. 30 h
Accreditation given in the Business Economics Exercises: ca. 30 h
(Betriebswirtschaftslehre) and Retail and Service Exam preparation: ca. 38 h
Management (Handels- und
Dienstleistungsmanagement) degree programs.
Individual case examination required for other
programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Professional Competence:
Command of the basics of cost accounting as a part of operational accounting. Knowledge of the interfaces to
information pre-systems of cost accounting.
Methodological Competence:
Command of the key instruments of cost accounting. Ability to apply them in a task-oriented or problem-specific manner.
Personal Competence / Soft Skills (Social Competence and Self Competence):
Ability to engage in discussions, ability to cooperate in practical scenarios, reflection of the learned contents to social
responsibility.
Exercises are practice-oriented and, under supervision, partly worked on or solved by the students themselves.
Inhalte der Lehrveranstaltungen
Course Content
Familiarity with the basics of cost accounting
Objectives, tasks and basic concepts of cost accounting as a part of internal accounting
Knowledge of cost-type accounting and classification, recording, systematization, evaluation, classification and allocation of costs
Abilities to design, execute and evaluate cost center accounting. Creation of cost centers, accounting of costs and performances within the
company
Knowledge of cost unit accounting, income account and unit-of-output costing
Knowledge of the short-term income account and its significance for the results-oriented management of the company and its
subdivisions
Overview of cost accounting systems. Actual and planned cost accounting, full and partial cost accounting
Insight into new processes and trends
Lehrmaterial / Literatur
Teaching Material / Reading
Friedl/Hofmann/Pedell: Kostenrechnung, Vahlen
Ebert: Kosten-und Leistungsrechnung, Gabler
Olfert: Kostenrechnung, Kompakt-Training, Kiehl
Olfert: Kostenrechnung, Kompendium, Kiehl
Weber, Schäffer: Einführung in das Controlling, Schäffer-Poeschel
Wöhe: Einführung in die allgemeine BWL, und Übungsbuch, Vahlen
Internationalität (Inhaltlich)
Internationality (Content)
Reference is made to international accounting
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
17Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Written 90 min. The written examination assesses the entire learning
examination Weighting: 100% contents and competence profiles.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
18Basic Marketing
Marketing
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010003 Business Management Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester SS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Prof. Dr. Denise Fischer Prof. Dr. Denise Fischer
Voraussetzungen*
Prerequisites*
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Seminar Contact time: ca. 60 h
Basis for all marketing-oriented subjects in the further course of Pre- and post-processing: ca. 30 h
study. Exam preparation: ca. 60 h
University-wide compatibility
Accreditation given in the Business Economics
(Betriebswirtschaftslehre) and Retail and Service
Management (Handels- und Dienstleistungsmanagement)
degree programs.
Individual case examination required for other programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Professional Competence:
Students learn to assess the outstanding importance of marketing for a company's success and are given the conceptual approach
that distinguishes professional marketing from random campaigns.
Methodological Competence:
Combination of theory with practical exercises based on oral and written questions on the subject areas.
Personal Competence / Soft Skills (Social Competence and Self Competence):
Solving tasks, exam preparation in groups.
Inhalte der Lehrveranstaltungen
Course Content
Marketing evolution; basics and basic concepts of marketing
Developing understanding for customers: behavioral science basics
Analyzing markets: fundamentals of market research
Targets and strategies of market cultivation
Shaping marketing measures: product, communication, price and distribution policies
Marketing controlling
Anchoring marketing in the company: organizational aspects
Lehrmaterial / Literatur
Teaching Material / Reading
Lecture notes, reading:
Esch/Herrmann/Sattler, Marketing, 5th edition, Vahlen, 2017
Homburg, Grundlagen des Marketingmanagements, 5th edition, Springer Gabler, 2017
Kotler/Artmstrong/Harris/Piercy, Grundlagen des Marketings, 6th edition. Pearson, 2016
Internationalität (Inhaltlich)
Internationality (Content)
Marketing follows internationally relevant brand strategies
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Written 90 min. The written examination assesses the entire learning contents
examination Weighting: 100% and competence profiles.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
19Principles of Marketing & Sales (vhb)
Principles of Marketing & Sales (vhb)
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkte
Curriculum Module ID Kind of Module Number of Credits
Classification IB Basic Module (IB) ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English SS/WS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Dr. Gabriele M. Murry Vhb lecturer, Dr. Gabriele M. Murry
Voraussetzungen*
Prerequisites
None
Verwendbarkeit Lehrformen Workload
Availability Teaching Methods
Verwendbarkeit im weiteren Studienverlauf Presentations, Instructional Self-Study: ca. 120 h
Basiswissen und grundlegende Zusammenhänge des Videos, Screen-Casts, Self- Exam Preparation: ca. 30 h
Marketing & Sales. assessments
Hochschulweite Verwendbarkeit
Anrechnung im Studiengang IB und AWP gegeben.
Ggf. Einzelfallprüfung in anderen Studiengängen
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completion, the students will have a broad knowledge about product, price, promotion, and sales policies. These marketing basics are
rounded off by basic knowledge of strategic marketing, market research, and customer behaviour for students following the 5 ECTS route.
Furthermore, the students will be able to translate the learned into practice by solving practically relevant case studies.
Inhalte der Lehrveranstaltungen
Course Content
Chapters and contents:
Introduction: First introduction to principles of Marketing and Sales; basic marketing terms; approaches behind the terms of Marketing and
Sales; understand and tackle different stakeholders
Product Management: Structuring systematically a company’s sales program; knowledge on the strategic decision areas of the program
policy; familiarity with the aims, dimensions and means of the product creation; ability to explain the psycho-physical transformation process;
understanding of the relevance and the elements of the brand policy; making first, operative decisions in the brand policy.
Pricing: Assessing the particular importance of pricing policies in marketing and distribution; knowledge on how supplier determine optimal
bid prices in consideration of costs, demand and the market situation; knowledge on fundamental options of price differentiation and
psychological price effects; knowledge about essential price-norm-strategies and how to weigh their advantages and disadvantages;
classification of the terms and conditions; explaining the variations of discount and sales policies as well as payment and delivery terms with
given examples.
Promotion: Knowledge of conceptual fundamentals of the communication policy; understanding of the relations between the consumers and
their touch points with the brand; classification of certain measures to „above-the-line“ or „below-the-line“ communications; understanding the
whole planning and decision-making process of an advertisement campaign; knowledge of fundamentals of success monitoring.
Sales: Overview of tasks and strategic alternatives within sales policy; recognizing the strategic character of the sales; knowledge of different
sales channels and you are able to evaluate their chances and risks; development of an understanding for the sales process and personal
selling approaches; basic knowledge e-commerce; familiarity with retailing, wholesaling and the concept of franchising; knowledge about the
challenges a multi channel organization is facing; development of strategic guidelines.
Strategic Marketing: Understanding of strategic marketing and how the development of marketing strategies is part of the overall marketing
and sales approach; overview of selected strategic and analytic methods and tools; knowledge on sources of competitive advantage;
understanding on how important it is to have an eye on the competition and what strategic alternatives are available. You are familiar with the
STP-model and how important is segmentation for strategy development.
Market Research: Terms and basics of market research like the market research process and differences between secondary and primary
market research; judgement of the reliability of secondary information; differentiation and application of qualitative and quantitative research;
knowledge on how to design a questionnaire; understanding of current and future developments within the field of market research
Consumer Behavior: Learning which factors play a role in the generation of a need; understanding which processes take place until a
customer has decided on a certain product; understanding which factors influence for the satisfaction or dissatisfaction with a product/service
and the loyalty of a customer; knowledge about why human information processing is an important success factor in advertising;
understanding why personality theories are needed in marketing and what is meant by a self-concept and attitudes and how they influence
buying behavior; knowledge on how to correctly address the motivations of the target group; understanding what is meant by a lifestyle
approach and how it is used in marketing.
Lehrmaterial / Literatur
Teaching Material / Reading
Next to classical powerpoint slides (in PDF format) instructional videos and screen casts are used. Exercises and tests are conducted in form
of online self-assessments and interactive hp5 elements such as drag-and-drop tasks.
Internationalität (Inhaltlich)
20Internationality
Given through the language of instruction and course composition
Modulprüfung (ggf. Hinweis zu Multiple Choice - APO §9a)
Method of Assessment
Prüfungsform*1) Art/Umfang inkl. Gewichtung*2) Zu prüfende Lernziele/Kompetenzen
Klausur 60 min (Papier oder Online-Prüfung) Über die Klausur werden die gesamten Lerninhalte und
Gewichtung: 100 % Kompetenzprofile abgeprüft
*1) Beachten Sie dazu geltende Übersicht zu den Prüfungsformen an der OTH Amberg-Weiden
*2) Bitte zusätzlich Angaben zur Gewichtung (in % Anteil) und ggf. auch einen Hinweis auf ein Bonussystem führen
21Basic HR
Personalmanagement
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-0010117 Business Management Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester WS/SS 60 per group
typically 1 group in English,
1 group in German
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Dr. Gabriele M. Murry Dr. Gabriele M. Murry, Ibrahim Kaçmaz
Voraussetzungen*
Prerequisites*
Basic and Advanced Business English / B2+
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Lectures, exercises, self- Contact time: ca. 60 h
Basis for all personnel-relevant module contents in study, open discussion, Pre- and post-processing: ca. 50 h
the further course of study. work in small groups and Exam preparation: ca. 40 h
University-wide compatibility role plays
Accreditation given in the Business Economics
(Betriebswirtschaftslehre) and Retail and Service
Management (Handels- und Dienstleistungsmanagement)
degree programs.
Individual case examination required for other programs.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Professional Competence:
Recognizing the importance of human resources and human resource management in modern organizations,
understanding the role of the executive or human resource manager, identifying the interrelationships of human
resource activities from recruitment to termination of employment.
Methodological Competence:
Applying HR management instruments (review of application documents, recruitment interviews, mentoring
programs, appraisal interviews, assessment center)
Personal Competence / Soft Skills (Social Competence and Self Competence):
presenting work results to the group, discussing technical approaches and case studies, questioning critically, acting more
successfully in work groups, organizing oneself better
Inhalte der Lehrveranstaltungen
Course Content
Leadership basics
Personnel planning
Recruitment
Introduction of personnel
Human resource management
Communication as an executive task
Staff assessment
Human resource development
Lehrmaterial / Literatur
Teaching Material / Reading
Von Rosenstiel, Regnet, Domsch (Hrsg.): Führung von Mitarbeitern; Schäffer-Pöschel, 2009, as well as additional books and various specialist
articles
Internationalität (Inhaltlich)
Internationality (Content)
Exploring international contexts and comparisons
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
22Performance test Working on case studies and specific assignments The performance test assesses the practical learning contents
related to conversation, case studies and criticism of and competence profiles, including teamwork and presentation
the theories presented and discussions. competences.
Weighting: 40%
Written partial performance (60 min.) The final written performance test assesses the entire course
Weighting: 60% contents and competence profiles.
Each partial performance must be passed (with at
least 4.0)
Each partial performance must be passed and can only
be taken within 1 year.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
23Production and Logistics
Produktion und Logistik
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification Business Management Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English, 1 Semester SS 20-25
German
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Prof. Dr. Christoph Pitzl, Prof. Dr. Stephanie Abels-Schlosser Prof. Dr. Christoph Pitzl, Prof. Dr. Stephanie Abels-Schlosser,
Prof. Dr. Jörg Franke, D. Gräf
Voraussetzungen*
Prerequisites*
Participation requires registration with the vhb, the Virtuelle Hochschule Bayern (Virtual University of Bavaria)!
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
Compatibility with the further course of study Online lectures with case studies Contact time: ca. 60 h
International Business at the vhb and/or alternatively on- Pre- and post-processing: ca. 70 h
site lectures, exercises, Exam preparation: ca. 20 h
self-study, open Total workload: ca. 150 h
discussion Exam: 120 min.
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Professional Competence:
Overview of the tasks of a supply chain manager on the international stage:
Goals and tasks
Methods and tools
International environment
Experience and knowledge from industrial practice
Current state of science in the SCM environment
Knowledge of management-supporting analysis and optimization methods for the assessment of supply chains
Key indicators for the evaluation of supply chains
Design of supply chains considering
performance aspects.
Identifying the interfaces to other value-added areas of the company and
its partners
Methodological Competence:
Methods and tools for designing, managing and controlling international process chains
Personal Competence / Soft Skills (Social Competence and Self Competence):
Promotion of independent research into complex issues, promotion of team behavior and self-organization
Inhalte der Lehrveranstaltungen
Course Content
The aim of the virtual lecture is to provide an overview of the tasks of a supply chain manager on the international stage:
Goals and tasks
Methods and tools
International environment
Experience and knowledge from industrial practice
Current state of science in the SCM environment
The course comprises the following units:
Integrated logistics, procurement, materials management and production
Material inventory and material requirements in the enterprise
Analysis of cost reduction in materials management
Management of procurement and purchasing
Procurement strategies
Warehouse management, picking systems, in-plant material handling, packaging
Distribution logistics, global tracking and tracing
Modes of transport in international logistics
Disposal logistics
Logistics controlling
Global logistic structures and value chains
IT systems in supply chain management
Sustainable global structures of production and logistics
Summary
For practical consolidation, 3 case studies will be conducted in the course.
24Lehrmaterial / Literatur
Teaching Material / Reading
Lecture notes, exercises, case studies, interviews with experts, selected video and film presentations
Internationalität (Inhaltlich)
Internationality (Content)
Exploring international contexts and comparisons
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Written Type / scope: 120 min. The written examination assesses the entire learning contents
examination and competence profiles.
Weighting: 100%
Bonus system: by completing exercises, a
maximum of 25% of exam points can be
earned under the bonus system laid out in
the SPO.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
25Sales Management & E-Commerce
Sales Management & E-Commerce
Zuordnung zum Modul-ID Art des Moduls Umfang in ECTS-Leistungspunkten
Module ID Kind of Module Number of ECTS Credits
Curriculum
Classification BW-BW-1100019 Business Management Module ECTS: 5
Ort Sprache Dauer des Moduls Vorlesungsrhythmus Max. Teilnehmerzahl
Location Language Duration of Module Frequency of Module Max. Number of Participants
Weiden English 1 Semester WS
Modulverantwortliche(r) Dozent/In
Module Convenor Professor / Lecturer
Prof. Dr. Christiane Hellbach Prof. Dr. Christiane Hellbach / Prof. Dr. Marco Nirschl
Voraussetzungen*
Prerequisites*
Basic Business Management Modules
*Note: please also observe the prerequisites according to examination regulations law in the current version of the SPO.
Verwendbarkeit Lehrformen Workload
Compatibility Teaching Methods
University-wide compatibility Seminar, written assignment Contact time: 60 h
Individual case examination required for other programs. with presentation, role Written assignment/
plays, group work Presentation: 60 h
Pre- and post-processing: 30 h
Lernziele / Qualifikationen des Moduls
Learning Outcomes
After completing this module successfully, students will have the following professional, methodological and personal
competences:
Professional Competence:
Principles and methods for sales talks
Recognizing behavior and effects in talks
Methodological Competence:
Methodical knowledge in research techniques and topic preparation
Personal Competence / Soft Skills (Social Competence and Self Competence):
Presentation competence
Knowledge and application of business administration contents and specialist language in the area of sales
Inhalte der Lehrveranstaltungen
Course Content
Overview of central topics in the area of sales:
Sales organization, management, markets & market developments in stationary and online-based trade
Knowledge of special characteristics of different industries
Lehrmaterial / Literatur
Teaching Material / Reading
Lecture notes, case studies, recommended reading
Internationalität (Inhaltlich)
Internationality (Content)
Modulprüfung (if applicable, note on multiple choice - APO §9a)
Method of Assessment
Examination Type/scope incl. weighting*2) Learning outcomes/competences to be assessed
method*1)
Performance test Presentation The seminar paper assesses the entire course contents and
Weighting: 70% competence profiles including presentation competences.
Interaction
Weighting: 15%
Mystery Shopping
Weighting: 15%
Each partial performance must be passed (with at
least 4.0)
Each partial performance must be passed and can only
be taken within 1 year.
*1) Please note the respective overview of examination methods at the OTH Amberg-Weiden
*2) Please provide additional information on weighting (in % share) and, if applicable, a bonus system reference
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