N Brown Group Gained Visibility into Customer Journey Hijacking, Resulting in a Significant Conversion Uplift - CASE STUDY
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
C A S E S T U DY
N Brown Group Gained Visibility into
Customer Journey Hijacking, Resulting
in a Significant Conversion Uplift
PRE VENTIN G JOURNE Y HIJACKING
THE CUSTOMER
N Brown Group is a leading multi-channel retailer brands include Simply
headquartered in Manchester employing over Be, Jacamo, Fashion
3,200 people. The company’s strategy has been World, JD Williams,
to focus each of the brands in its portfolio towards Marisota, House of Bath,
niche markets which are poorly served on the Figleaves, Gray & Osbourn and High and Mighty.
high street. The Group has total sales of over www.nbrown.co.uk
£818m as of February 2015 with online sales
representing over 59% of total revenue. N Brown
THE PROBLEM
The customer’s pro-active approach led ads are invisible to online retailers, as they are
it to learn about severe, yet invisible, threats served on end-users browsers. Once installed,
due to unauthorized ads, banner, pop-ups these injections mutate continuously and
and spyware that were injected to its website autonomously on an hourly basis.
without its permission.
eCommerce sites are threatened by unauthorized
In recent years, the online retail sector has been injected ads, banners, in-text ads, pops-ups
facing a new yet rapidly growing problem. Unlike and competing product / price comparison
other threats that target online retailers’ servers ads that not only lure customer away, but
and infrastructure, Customer Journey Hijacking also jeopardize the page layout integrity
runs through users’ devices or browsers and and the conversion-driven customer journey.
therefore bypasses any server-side security shield. Many product ads re-direct customers within
the website exploiting the online retailer’s
Customer Journey Hijacking is often bundled affiliation codes, resulting in significant increase
into software actively installed by end-users and in affiliation costs.
therefore not illegal. Malware-driven injected
2 Namogoo & N Brown Group | Case Study | July 2017
THE BOTTOM LINE
N Brown Group gained visibility for the first Blocking Customer Journey Hijacking
time, to the many types of ads that threaten also resulted in a significant conversion
their online assets. uplift as well as an improvement in loading
performance.
THE RESULTS
Within 24 hours from adding Namogoo’s tag to
three of N Brown’s brands (JD Williams, Jacamo
and Simply Be), N Brown was able to gain visibility,
for the first time, to the many types of injected
ads that threaten their online assets. Namogoo’s
platform identified hundred of thousands of ads as
well as unauthorized spyware.
N Brown’s implementation of Namogoo’s solution
reaped benefits from the visibility into new threats.
Blocking these disruptions resulted in significant
reduction of unauthorized re-direct links, prevented
customers from leaving the websites and enabled N In addition to helping protect the strength of
Brown to maintain the integrity of its user experience its brands and customer base, blocking these
and conversion funnel. injections also resulted in a significant uplift to
conversion rates. By protecting the designed
Namogoo provided detailed live stats and trends user experience and by removing injected ads
of infection rates, spyware, a full cookies audit (especially video ads) the loading performance
as well as real-time visibility into actual banners and was reduced thus improving the way end users
inappropriate content injected into N Brown websites. perceive and experience the website.
3 Namogoo & N Brown Group | Case Study | July 2017THE VALUE
By deploying Namogoo’s Customer Hijacking Prevention solution, N Brown was able to:
• Improve the customer journey and ensure its • Protect the strength of its brand and
sales funnel is optimized as designed, blocking customers loyalty by removing unauthorized
customers from being lured away ads and inappropriate content
• Ensure customer trust by offering a • Significantly improve to conversion metrics
distraction-free experience while protecting and loading performance by removing
sensitive and private customer data unauthorized video ads and other hidden
“
components
We know that the new Namogoo technology
will help ensure the optimum online experience
free from distractions, but also that our
customer’s security is protected.
J e n M os so p S cot t | N B rown H e a d of D eve l o p m e nt
THE BOTTOM LINE
N Brown Group gained visibility for the first Eliminating these disruptions from their
time, to the many types of injected ads that customer experience also resulted in a significant
threaten their online assets. Namogoo’s platform conversion uplift as well as an improvement in
identified hundred of thousands of ads as well as loading performance.
unauthorized spyware.
4 Namogoo & N Brown Group | Case Study | July 2017BOSTON ISRAEL 745 Atlantic Ave 7 HaSadna St. Boston, MA 02111 Ra’anana 4365004 USA Israel namogoo.com 857.284.8084
You can also read
