NASM BEST SPORTS MANAGEMENT INSTITUTE - Where Passion meets Profession
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NASM BEST SPORTS MANAGEMENT INSTITUTE Where Passion meets Profession
“Allow your Passion to become your Purpose, and it will one day become your Profession.” -Gabrielle Bernstein
ABOUT
NEST ACADEMY
Established as a Management Education Institute, NEST Academy has grown exponentially by setting up
NEST Academy was conceptualized in the year 2000. institutes like NASM, NAEMD and NASCA Academy of Science &
Over a span of almost two decades, the institute has Creative Arts (NASCA), with campuses across India and
grown to be recognized as a leading name in the field Dubai. The group is associated with eminent brands in the
of education. The group collaborates with colleges, Industry for practical training, internships and placements.
institutions and universities offering specialized courses NEST Academy is also the first of its kind to set up a Research
with the right blend of practical knowledge and
Cell for events, media and sports. This provides its institutes
experience, creating a truly futuristic curriculum aimed
with an opportunity to research innovative subjects and
at effectively developing highly skilled individuals and a
launch pad for entrepreneurs. Our core team of contribute to the growth and evolution of the industry.
progressive leaders along with our experienced faculty
and competent operations, led us towards growth and
01
excellence.
NASM
BEST SPORTS MANAGEMENT INSTITUTE
NASM is an institute dedicated to effectively
develop highly professional individuals in PARTNERSHIP WITH
the field of Sports Management. With the KHELO INDIA 2019
focused aim of creating professionally,
academically and ethically sound sports
managers and executives, NASM contributes The Khelo India programme, a government
to this burgeoning space in India. initiative by the Ministry of Youth Affairs
& Sports India, has been introduced on a
National scale, to revive the sports culture
NASM is one of the first few institutes in India at the grassroots level by building a strong
to collaborate with colleges, institutions and framework for all sports played in our country
universities that offer programmes in Sports and to establish India on the map of nations
Management. Identifying the need for experts actively involved in sports.
in the industry, NASM instills its students with
basic and advanced theories and techniques We’re extremely pleased to have associated
in the discipline of management, marketing, with Khelo India, as the of cial Sports
merchandising, tourism, law etc. related to Academic Partner, to promote sports
the business of sports. amongst the youth of our country.
02
VISION
To effectively develop leading individuals in the
eld of sports management, with the aid of our
world class education platform.
VALUES
These values are our core competencies and aid us
in fostering a collaborative working and learning
environment.
HIGH ETHICAL MUTUAL PASSION FOR
AND MORAL TRUST AND EXCELLENCE
STANDARDS TEAMWORK
RESEARCH AND RECOGNITION SERVICE & RESPECT
INNOVATION AS OF EFFORTS AND TOWARDS THE
A WAY OF LIFE ACHIEVEMENTS COMMUNITY &
INDUSTRY
03
ACADEMIC
PHILOSOPHY
All courses have been conceptualized in accordance with the following eight core principles:
INNOVATIVE INSPIRED
We provide relevant and We regularly provide challenging
up-to-date curricula, one that is opportunities to motivate our students and
abreast with the developments broaden their horizons.
of the Sports Management Industry.
INDUSTRY
We lay a high degree of emphasis on
building relations within the industry;
practical training, internships and workshops
IDEAL
help in collaborating with the sports and
INTERESTING We aim to be recognized as a hub of
corporate world.
We maintain our students’ curiosity and excellence and strive towards building
interest levels; our education system is strong, serviceable and sustainable
designed with an optimal mix of theoretical relationships within the industry.
and practical concepts.
INTELLECTUAL
We pursue excellence by playing
a proactive role in constantly stimulating our
students’ intellect.
INDEPENDENT INDIVIDUALISED
We aspire to nurture We incorporate meticulous
and empower our students into and personalized evaluation with on-going
wellgroomed, confident and feedback, in order to ensure our courses are
successful Sports Management robust, and progress driven.
Professionals.
04
AWA DS AND
RECOGNITIONS
“BEST INSTITUTE FOR SPORTS
MANAGEMENT” at
“ASIA EDUCATION SUMMIT”
EXCELLENCE IN SPORTS
MANAGEMENT EDUCATION by
MID - DAY
SPORTS ACADEMIC PARTNER at
KHELO INDIA 2019
NEST Academy recognized as
leading Institution in
Industry collaboration at
UNICA 2019
NASM ranked 1st in India
as Private Higher Education Institution for
at
Education World-India Private
Higher Education Rankings 2019 - 20
05
THE SPO TS
INDUSTRY
The sports spectrum has
expanded its boundaries,
with the rising popularity of
leagues like IPL in cricket, ISL
in football, HIL in hockey.
.
06
06
The Global Sports Industry is At 15%, the Indian sports industry IPL multiplied 5X in value and India has hosted some of the
worth more than -620B is one of the fastest growing generated employment for more world’s biggest sport tournaments;
and is growing industries in the world. than 15,000 people. FIFA U17 World Cup in 2017 , the
Hockey World Cup in 2018and the
NBA games in 2019.
The global sports media The Sports Goods Merchandise The last decade has shown a
rights market is projected and Apparel segment has rise in the representation and
reach $56.1bn in 2022. employed more than success of athletes and sports
persons on many international
platforms.
07
THE NEED FO
SPORTS MANAGEMENT
UNTAPPED RISING DEMAND INCREASED
OPPORTUNITY FOR SPORTS PARTICIPATION
PROFESSIONALS OF CORPORATES
Sports Management is gradually evolving in The aforementioned ‘skill gap’ goes to show Giant corporates and conglomerates like
India and is mostly unorganized. A study on the sports industry’s future employability eliance Industries and Hero Motors are now
Skill Gap in the sports sector, by National Skill potential. There will be an increased demand showing interest by endorsing Leagues of
Development Corporation (NSDC), found that for individuals striving towards managerial Hockey and Football. Thus, bringing about a
by the year 2022, India is expected to see a positions in the industry. The industry needs rise in investment as well as intellect.
massive de cit in human capital for the sports skilled personnel like Sports Managers, who
sector. This primarily includes sports managers aside from the technical aspects, would also
and other leadership positions. understand Sports Marketing, application of
Law in sports, Sports Finance and more, which
is where NASM comes in.
08FOCUS FROM THE SUCCESS OF
ENTERTAINMENT LEAGUES
INDUSTRY
The involvement of celebrities helps increase The sports industry is evidently expected
the popularity of the sport and con rms higher to grow, considering the success of
viewership too. Sports like F1 Grand Prix, the leagues like the Indian Premier League
MotoGP and the Pro Kabaddi League have in cricket, the Indian Super League in
grown in popularity, with the Pro Kabaddi football, Premier Badminton League and
League having been watched by over 500 the Hockey India League.
million people. Also, the industry’s merchandise
segment employs 5,00,000 people. This
number is expected to increase along with the
growth of the sports market.
09CA EE
OPPORTUNITIES
Upon completion, students will be able to work in diverse elds, in different
capacities. Here is a list of some opportunities:
The objective of the courses is to generate skilled
Sports Professionals who wish to integrate their Sports Federations Sports Media & Broadcasting
passion with their profession. The institute also extends Sports Marketing & Branding Recreation and Sports Club Management
an opportunity to professionals in the eld of sports,
Sports Merchandising Sports League & Team Management
to upgrade their knowledge; and to individuals from
other elds, who wish to enter the sports world. Sports Celebrity Management Sports Retail
Retired sportspersons who now aspire to continue in Sports Journalism Sports Agencies
the sports arena as Managers, can also bene t from
Sports Facilities Management Sports Tourism
the academic courses.
Sports Event Management Sports Marketing Research
Sports Equipment Manufacturing & many more
10SOME OF THE STUDENTS AT INTERNSHIPS
AND PRACTICAL TRAINING
11T AINING METHODOLOGY We are committed to the holistic development of our students to ensure superior outcomes and strong employability prospects. Teaching methodology comprises of classroom sessions, Master class, case studies, practical training, group work and discussions. The approach is to have the right balance of theory, practice and experience. The "real world relevance" is vital throughout the programme. 12
CLASSROOM
SESSIONS
REGULAR LECTURES ASSIGNMENTS & PROJECTS WORKSHOPS SIMULATED EVENTS
To positively impact the Assignments and projects are a To keep our students updated with We have developed an exceptional
perspective of our students, part of our curricula. These provide the current affairs in the Sports methodology that helps replicate
lectures are delivered by our our students ample opportunities Industry, we frequently organize the process of organizing and
experienced core team of to meet, interact and build relations uniquely designed workshops that managing an event in real-time.
faculty, along with visiting with popular and experienced focus on industry-oriented themes Students are trained to formulate
faculty from top Management individuals in the Sports Industry, shortlisted by our team of experts. a model event and present it live
Institutes and professionals under the able guidance of our in the classroom. This exercise
from the Sports Industry. dedicated faculty. gives them an opportunity to
walk through minute aspects of
executing sporting events.
13
13MASTER CLASS
AND CASE STUDIES
MASTER CLASS CASE STUDIES
Our Master Class intends to keep students Our curriculum includes the use of case studies in order
aware of the current world of sports. Guest to highlight various practical and situational issues.
speakers from various areas of sports and The brainstorming and discussions help streamline our
management share their knowledge and students’ thought processes and sharpen analytical
help students form ideas and insights about
abilities by exploring, identifying and solving issues.
the industry.
14INNOVATIVE & INTE ACTIVE
LEARNING TECHNOLOGY
BYOD PROGRAM
The Bring Your Own Device (BYOD)
Program enhances the students’ learning
experience through the use of online
and mobile technologies within and
outside the classroom, allowing them to
work on course materials, participate in a
collaborative learning environment, thus
making them tech-savvy.
EDUCATIONAL NEWSLETTERS
PREZI PRESENTATION
Our Educational Newsletters
feature our institutes’ highlights This is an inventive and refreshingly unique
and students’ achievements, and presentation tool that allows students to
also report latest industry trends, express their ideas skilfully and explore
growth and major events. their creativity.
COMMUNICATION AND
YOUTUBE BROADCASTING COLLABORATION
We broadcast our students’ Being one of the rst institutes to provide
presentations and creations on education on Google Apps, our students learn
YouTube; providing them with an to use portals like Webmail Services, Shared
opportunity to share their ideas and Calendars, Hangout and the Drive. G Suite
creations with the world. allows our faculty to collaborate with students,
give them instant feedback, track individual
progress and help students streamline their
writing and research.
15DEVIL’S NBA INDIA GAMES
CIRCUIT
KHELO INDIA PRO KABADDI
LEAGUE
RELIANCE YOUTH
PLACEMENTS AND FOUNDATION SPORTS
INTERNSHIPS - ATHLETICS
NASM works closely with
businesses to understand the
skills required within the industry.
Our internship and placement
process is an integral part of our
students’ life during and after PINKATHON
their course. Our dedicated team
of experts has developed a
multi level placement process
that sources opportunities at
local, national and international
levels.
16ESA - IPL PREMIER
FUTSAL
YOGAFEST SPORTS FOR ALL
ICC ACADEMY JUNIORTHON
DESERT
ULTRAMARATHON & MANY
MORE!
17INTE NSHIPS AND PLACEMENTS All Marathi Chess Association Ocean Camp Special Olympics Spontonix Pvt. Ltd The Maharashtra Boxing Association Bayside Sports Only Much Louder (OML) Sportastic The Sports Gurukul Big Tree Entertainment Pvt. Ltd. Oscar Foundation Sporto Buddy Times of India BodyPower India Ozone Events & Media Pvt Ltd Sportonix Pvt Ltd Troika Events Bombay Customs Yacht Club P3 Sports Management Co. Sports Bricks UACTIVE Carvaan Events Party Sharty Entertainment Sports For All (SFA) United Sportz Decathlon Pegasus Sports Ignite Volano Entertainment DNA Entertainment Networks Pvt. Ltd. Pentagon Events Sports Jig Wall E Events Ekta world Maharashtra Para Sport Poinsur Gymkhana Sports Paddock Waveline Sports Essence Transmedia Pvt. Ltd Procam International Private Limited Sports Reconnect Western India Football Association Extra Mile Quiddo Sports Sportz 360 WOOT Factor Finkick Adventures Real Events & Entertainment Sportz Consult YMCA Go Play Book Red wine Events Sportz Interactive & many more Go Sports Foundation RN Sports Marketing Square off Sports Golden Chariot Events Rolling Nicks Tableau Experimental Marketing Greater Mumbai Amateur Aquatic Association RP sports The Big Kreation Gun For Glory Headrush ventures Pvt Ltd Imperial International Sports Academy (IISA) Insider.in IOS Sports iStay Sporty Just for Kicks KOOH Sports KreedOn Maharashtra State Lawn Tennis Association Master Athletics association Maximum Mice and Media Solutions Pvt Ltd MERAKI Entertainment Mumbai City FC Mumbai Cricket Club Mumbai Mirror Nsportz 18
PROFESSIONAL TRAINING
CE TIFICATE
The NASM Professional Training Certi cate (PTC) is a coveted
reward developed by the institute to recognize outstanding
students by substantiating their conduct and professionalism
to prospective employers. The NASM Placement Cell
provides placements and jobs within the Corporates, Events,
Entertainment, Media, Television, Clubs, Federation and Sports
industries. Excellent management, planning, communication,
organizational, operations and implementation skills,
coupled with a certain degree of con dence and air, are
a few of the requisite attributes necessary to be awarded
the NASM Professional Training Certi cate. It boosts one’s
resume credentials and gives an added advantage over other
candidates in the job market.
19STUDENT DEVELOPMENT ACTIVITIES For holistic development of the students, NASM offers a host of Student Development Activities. ENGLISH PROFICIENCY SOFT SKILLS TRAINING CO-CURRICULAR TRAINING AND GROOMING ACTIVITIES Already considered as a global language, Soft skills constitute communication Apart from the focus on academics, English is one of the of cial languages skills, personality development and we also emphasize on extracurricular in India. We provide English Pro ciency people skills. We help our students activities, by conducting events like Training, helping students gain a strong develop these skills and etiquette which Sports Meets, Annual Day, Youth command over the language, enhance will enhance their personal productivity Festivals, Community Service etc. their social mobility and present and provide them with a competitive themselves as con dent professionals. advantage in the global marketplace. 20 20
STUDENT ACTIVITY CLUBS PLACEMENT CELL ALUMNI CELL
We have student-managed An active placement cell is at work, Our association with students continues after
clubs initiated with the objective where students are given placement they complete their course. Through our
of creating channels that allow guidance and career advice. Alumni Cell, they are able to network with
them to explore their creative people in the industry. Some of our esteemed
streak and also promote team students have become successful professionals
spirit. and entrepreneurs and now visit us to deliver
Master Class and share their experiences.
21IN-HOUSE
EVENTS
YUVA PREMIER LEAGUE JOSH
It is a national-level As the name suggests, JOSH, our
intercollegiate sports intercollegiate youth festival is all
competition that provides about the energy, enthusiasm and
our students with hands on excitement of the students. Started in
practical experience in the year 2006, this festival endorses a
planning, organizing and different theme every year, that puts
executing a sports event. to test students’ potential talent, skills
and creativity.
MR. & MS. ACADEMIA STUDENT IDOL
Mr. and Ms. Academia is a pageant The purpose of this competition
that embodies the spirit of today’s is to encourage students to
educated youth and their talent. This showcase their singing, dancing
competition offers our students a and other unique skills. We
platform to present their con dent, recognize, appreciate and
intelligent and charming selves. celebrate their special talent.
22INFRASTRUCTURE
AND FACILITIES
CLASSROOMS WI-FI CAMPUS SEMINAR HALL
The institutes offer The campuses are Equipped with quality
state-of-the-art infrastructure equipped with a Virtual sound and picture
and hi-tech facilities. Private Network and devices, we conduct
Classrooms on all campuses high-speed broadband, screening sessions,
are air-conditioned and as technology is masterclass, workshops
integrated with laptops and of various sports.
the mainframe of
LED projectors. business today.
LIBRARY ACCOMMODATION
Our libraries across our We are tied-up with housing
campuses offer complete service providers offering good
access to extensive amenities, located in close proximity
electronic information to the campuses across all centres.
resources and are also This enables our students to minimize
well-stocked with books, their commute time, and explore the
periodicals and journals. cities during their leisure.
23SPORTS MANAGEMENT
PROGRAMMES
NASM is one of the first few institutes in India to collaborate with
Universities, colleges and institutions who offer courses in Sports
Management.
POST GRADUATE UNDER GRADUATE
PROGRAMMES PROGRAMMES
This programme offers an With deep technical insights
intensive, hands-on approach in into the industry, NASM helps
providing advanced knowledge students fill the “skill-gap” in the
in Sports Management. It also ever growing sports industry.
gives the students considerable Inculcating management skills
practical experience, which into the students, makes sure
allows them to have a that they are prepared for every
competitive edge in the job role thus enhancing their future
market. The programme has employability potential and
been designed with the perfect overall development. This is a
blend of theoretical and comprehensive programme
practical concepts which helps that prepares students for the
the students to explore a range myriad responsibilities of the
of dynamic career opportunities sports management profession
available in the sports industry in the 21st century. Learning
including the public, nonprofit that comprises of classroom
and commercial sectors. The sessions as well as practical
management training allows experiences. Such a holistic
students to capitalise on their curriculum helps the students
love for sports. to explore a range of exciting
and rewarding careers.
24
*NASM facilitates enrollment of students for degree options in India and abroad.
*NASM by itself is not a ‘University’ and is not a degree granting institution.INDUSTRY OPINION
ABOUT NASM “India is going through a paradigm change
in the eld of sports. Many sports are gaining
importance with advent of different leagues
"In today's time of specializations and global like the Indian Super League in football
competitiveness, qualified professional Sports and similar leagues in hockey, kabaddi etc.
Managers are required to fill the gap. NASM is More careers are opening up in the eld of
playing a crucial role in the development & sports which never existed before, and many
growth of the sports sector of India by professionals who are passionate for sports are
providing a blend of academic rigour with taking part in this revolution of sports in the
industry training thus creating the Sports country. With lack of credible formal education
Managers of the future. I am happy to see in sports in India, NASM is a great initiative.
“Sports isn’t only defined by what happens NASM taking this sports management The team behind NASM is a professional
on the field, but what happens off the education initiative. NASM is definitely making outfit and have taken many such initiatives
field is what truly defi nes the sports many dreams come true by providing these before in the field of sports and we wish them
we see today. I am pleased that NASM professional programmes to the youth of the all the very best for the same. Let us all
has taken the steps to focus on sports country." participate in building India into a
careers off the field. I am sure NASM SPORTING NATION.
would provide quality education in Sports
Management and have its students
working all around the world in sports.”
Luis Figo Miguel Macedo Kushal Das
Former eal Madrid, FIFA Director, General Secretary,
Barcelona & Inter Milan Player Players & Promotion Events All India Football Federation
25For Course Offered by Respective College, Institution & University
For admission to any of t he Sports Management programmes
candidates must comply with application guidelines of t he
respective College, Institution & Uni versity. T he admission process
helps us select students whose ambitions and abilities align with
the sports management industry.
By following our step-by-step admission guide, we’ll find out more
about you while you decide which sports management programme
fits your goals.
261 ELIGIBILITY
3 ENTRANCE TEST & EVALUATION
Under-Graduate Programmes Only for Bachelor’s and Post-Graduate Programmes
Successfully appeared / cleared 10+2 examinations
or equivalent from recognised Board Applicant needs to successfully complete the
evaluation process including Online Test
Post-Graduate Programmes
.
and Interview and / or Project Submission.
Graduate in any stream from a recognised University
Shortlisted Applicant shall be called for Personal
Interview or Telephonic Interview (for outstation
Applicant)
2 APPLY The prime objective of evaluation process
is to check the candidate’s personality traits,
academics, goals and self awareness level
Submit duly lled Provisional Application Form Applicant will have to submit the Original
along with the following Self Attested documents: certi cates and documents as required
Selected Applicant shall be informed by phone
3 passport size photographs / email regarding their selection and payment of
Photocopy of 10th marksheet and certi cates fees.
Photocopy of 12th marksheet and certi cates
4
Photocopy of Graduation marksheet and
Provisional Certi cate / degree (applicable only for PAYMENT
PG Programme Applicant)
Candidates whose result is awaited, can submit
their Exam Hall Ticket / Admit Card Under-Graduate Programme applicants have to make the
payment of First Installment along with the Application Form
Experience Certi cates (if any)
Photo ID Proof and Address Proof (Aadhaar Card /
Selected Post Graduate Programme Applicants have to
Passport / Driving License).
make the payment of First Installment within
7 days of the announcement of selection.
Kindly note that students need to provide the
Original copy of all of the above mentioned
Academic documents.
27FOR CAREER COUNSELLING
CONNECT WITH US
CENTRE CONTACT EMAIL
MUMBAI +91 8759941111 mumbai@nasm.edu.in
+91 70597 21111
KALYAN +91 8645 03 1111 admissions.kalyan@nasm.edu.in
+91 8645 89 1111
DUBAI* +971 (585) 876 263 info@namedubai.ae
+971 (424) 31119
* International ProgrammesTEN E A S ONS TO
CHOOSE NASM
5
9
IN-HOUSE EVENT
- YUVA P EMIE
2
LEAGUE
7
OPPO TUNITIES WITH
TOP SPORTS EVENTS
& BIGGEST SPORTS
BEST COLLEGES,
INSTITUTIONS &
4 WEBINARS
COMPANIES
10
UNIVERSITIES TOP SPO TS
HIGHLY QUALIFIED &
P OFESSIONALS
8
EXPERIENCED FACULTY
F OM THE INDUST Y
PLACEMENT
1 ASSISTANCE
3
HIGHLY ENRICHING
6
PRACTICAL TRAINING
ASIA’S FIRST INSTITUTE TO AND INTERNSHIP
OFFE WELL ESEA CHED OPPORTUNITIES
NATIONAL &
SPO TS MANAGEMENT TO
INTE NATIONAL STATE OF THE ART
STUDENTS
PRACTICAL INFRASTRUCTURE
TRAINING
FACILITIES
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