No. 8 rue Jean Goujon Paris - La Maison Champs Elysees
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No. 8 rue Jean Goujon Paris
TODAY, DISCOVERING
NO. 8 RUE JEAN GOUJON IS
A UNIQUE EXPERIENCE IN
AN UNEXPECTED PLACE THAT
COMBINES GENEROSITY, POETRY,
LUXURY AND LIGHTNESS,
PLEASURE AND AN OFFBEAT
VISION. YOU SET OFF ON
A JOURNEY WITHIN A JOURNEY,
AS IN A FILM.
CAMERA! ACTION!
Still shot of the façade of No. 8 rue Jean Goujon 3
EXT. DAY-
Façade of
No. 8 rue
Jean Goujon
VOICE OFF
Something has been happening in the Golden
Triangle, behind the Napoléon III façade of what
was once the townhouse of the Princess of Essling.
Discreetly, almost secretly …
Track in.
The camera approaches the sides are mirrors.
elegant façade. The camera sweeps across the four
Close-up of glass door. Engraved sides of the monolith.
in the glass we read, in turn, La They reflect in turn the White
Maison des Centraliens, Lounge, the great staircase
then La Maison Champs Elysées. guarded at the bottom by an
imperial eagle, the entrance to the
Subjective shot. reception rooms and the scorched
The camera sweeps across the wood cigar bar. Straight beyond
French-style Mareuil flagstone the monolith the restaurant, lit
paving with black marble throughout by its glass roof, leads
cabochons. But the cabochons to the garden outside. But how
seem to have been displaced can this be? The tables and chairs
by the draught when the door seem to be levitating …
opened: instead of staying put at
the corners, they are scattered
across the flagstones.
The camera approaches a strange
diamond-shaped paralleliped
suggestive of the monolith in 2001
A Space Odyssey, except that the
VOICE OFF
Indeed there’s something very, very special about
the Parisian townhouse at No. 8 rue Jean Goujon.
The unexpected seems to have become the rule. You’d
hardly be surprised if a rabbit in a red jacket came
The façade at No. 8 by as in Alice’s wonderland. Here in the Maison des
rue Jean Goujon
Centraliens, between classicism and avant-garde,
tradition and provocation, a new experience is coming
The Reception Hall
to life: witty, jokey , poetic, playing in total
freedom with the codes of decor and service, the
The White Lounge better to amaze you, welcome you and make you want to
come back.
4
Flashback
A highlight of the Golden Triangle, the Grand The façade of the Maison des Centraliens
Palais was built for the 1900 World exhibition in the early 1900s
The story begins … but does development of industrial wanted to put their
a story really begin? If science” founded said imprint on a major
so, when? Long ago at the École Centrale in the interior architecture
ESSEC business school where premises of the Hôtel project embracing
a friendship was forged Salé, which now houses the guestrooms, restaurant,
among some of the private Picasso museum? It was in bar, lounge and smoking
investors who were to found the same period that Rue room; and the desire of
the company ODO to tender Jean Goujon in the the Maison des Centraliens
for the Maison des François I district was to bring this supreme
Centraliens contract? Or built. symbol of the prestige of
later, at the Club Med’ and the Ecole Centrale into
Accor where their paths In 2011, nearly two the 21st century.
crossed again? centuries later, the
coincidence of opportunity
Or even further back, in and three desires led to
the first quarter of the the revival of the Maison
20th century, when the des Centraliens. The
alumni of the École opportunity: the Accor
Centrale des Arts et group wanted to pull out
Manufactures (the of the site’s management.
‘Centraliens’), set up The desires: those of the
their home base in the ODO partners who wanted to
former townhouse of the turn this unique,
Princess of Essling? Or prestigious setting into
still further, in the 1820s the place where they would
when four men “open to the have liked to put up – to
dine, to sleep; that of
Maison Martin Margiela who
1
5
The Maison
Champs Élysées
the Golden
Triangle’s
new jewel
About No. 8
rue Jean Goujon
The townhouse at No. 8 for the purpose with funds designed by Maison Martin
rue Jean Goujon with its provided by the alumni of Margiela, a smoking room,
fine Haussmann-era façade the Ecole Centrale des an 80-cover restaurant,
was built in 1866 for Arts et Manufactures. and the bar, which opens
the Duchess of Rivoli, onto a wooden terrace,
Princess Essling, Mistress In 1989, the site of the seats 40 for meals in
of the Household to the Maison des Centraliens summer and gives onto the
Empress Eugénie. was extended to 7000m² by private garden.
building a hotel complex
Built in 1866, the house in the garden. Management
had three floors with of the hotel was entrusted
sheds and stables at the to the Accor hotel group.
rear. On the death of the
duchess, it passed to her In 2009, after the
son Victor Masséna, Duke departure of the Accor
of Rivoli, then to her group, the Maison des
grandson André Prosper Centraliens commissioned
Victor Napoléon Masséna ODO to renovate the
who sold it in 1913 to Her place, cleaning the
Serene Highness Louise de façade, repairing the
Croye, Princess of Croye roof, bringing the
Solre. Her heirs sold it building up to standard,
on 31 July 1919 to the renovating the 40 existing
Maison des Centraux, a guestrooms, creating 17
limited company formed new guestrooms and suites
A surrealistic interpretation:
the Wing Lamp in suite 142.
1. The Golden Triangle’s new jewel 6
The Maison Champs Élysées:
a new
beginning
As witness the façade which has also show, the partners have taken
been restored to all its former the long view. The building that
glory and the First Empire eagle Centraliens and visitors discover
that guards the great staircase, today has been very thoroughly
the renovation of the Maison des overhauled, ready to confront the
Centraliens has been done with all 21st century.
due respect for the heritage of the
Beyond renovation, architect
Ecole Centrale and the mansion’s
Danièle Damon has really
architecture.
restructured the building. On the
Emblematic of the place, the ground floor the restaurant is now
Second Empire reception rooms of vast and opens onto the terrace
the Hôtel d’Essling, on the 2nd and garden, which lead to the
floor, have been restored just as Impasse d’Antin. The big new glass
they were, the moulding re-gilded roof bathes it in peaceful light. The
with gold leaf by skilled craftsmen. kitchen has been reinstalled in the
In the basement, 450m2 of basement and refitted in line will
reception rooms have been all current standards. On the first,
renovated and brought up to third and fourth floors, the former
technological standard so they are Centralien premises have been
now work spaces that meet all vacated to build the 17 Couture
today’s expectations, with WiFi guestrooms and suites, their
and LED lights embedded in the design entrusted to Maison Martin
ceilings. Margiela on the basis of a The Silver Corridor and its Diamond
competitive tender. They will help chandelier.
As the renovation of the façade,
to make the Maison a centre of
the roof repairs and the
attraction and give it a reputation
compliance with safety and
for daring.
handicapped access standards
2
8
The house
as work
of art
the white chair covers are a feature
of the Maison’s aesthetic.
About
Maison Martin Margiela
Maison Martin Margiela was Margiela, precursor and room, a bar and the
set up in 1988 by Martin pioneer, opts for reception hall. Maison
Margiela, a graduate of minimalism and anonymity, Martin Margiela imagined
the Royal Academy of Fine signs its creations with a this project as a direct
Arts in Antwerp who worked blank white label, continuation of its own
as assistant to Jean-Paul sometimes has its catwalk artistic history,
Gaultier for three years. models wear masks and proposing a place with
From 1998 to 2005 he was answers questions harmonious contrasts and
artistic director for the collectively. Maison a surrealistic slant.
Hermès women’s Martin Margiela’s striking To carry out the project,
collections. Today Maison aesthetics have earned it Maison Martin Margiela
Martin Margiela has shops many an invitation to take worked jointly with other
in France, Japan, Italy, part in exhibitions. artists including a
the UK, the USA, Hong landscaper and lighting
Kong, Germany, Dubai, In 2009, Maison Martin designers.
Korea, Taiwan Margiela was given carte
and of course Belgium. blanche for the Elle
Décoration suite, a 220m2
Maison Martin Margiela is apartment on the top floor
known for its predilection of Palais de Chaillot.
for white (wall paint,
cotton covers on In 2010, Maison Martin
furniture, white muslin Margiela, chosen by
over the chandeliers), for competitive tender, worked
playing with contrasting on the older part of the
proportions, for Maison des Centraliens,
surrealism and for Pop dating from the days of
culture. Maison Marin Napoleon III. They
redesigned the space to
create suites, a
restaurant, a smoking
2. The house as work of art 8
THREE QUESTIONS TO –
Maison
Martin Margiela
You see the white cotton covers,
the trompe l’oeil, the subversion
of objects and materials, the mixing
of styles and eras, the play on
aesthetic language and the humour
that’s a permanent feature.
What has motivated Maison From fashion to interior What style of clientele
Martin Margiela to tackle design: what are did you think of when
interior architecture the invariants of designing the decors for
on such a large scale? Maison Martin Margiela? the Maison des Centraliens
and what experience are
MAISON MARTIN MARGIELA – MMM – Maison Martin Margiela’s
you trying to create?
The Maison des Centraliens and identity expresses itself in
Maison Champs-Élysées project is parallel, and in the same place, MMM – We are thinking of a modern
the most ambitious ever entrusted through its fashion collections international clientele able to
to Maison Martin Margiela and is in and interior design work. In the appreciate a pleasant, elegant
Paris headquarters and the shops
it a high profile. worldwide you see the white of a relatively ‘democratic’ luxury
This is a logical continuation cotton covers, the trompe l’oeil,
the subversion of objects and top luxury hotels; a luxury that is
work, following on from the Elle materials, the mixing of styles also, and essentially, defined by
Décoration suite in the Palais de and eras, the play on aesthetic its sophisticated quality, irony and
Chaillot in 2009. But it is also a language and the humour that’s focus on detail. It’s the style our
challenge, as it means making a permanent feature. Clothing, customer base appreciates all over
objects and interior design all the world.
and night, private and public – and communicate the same aesthetic
We would like guests and diners to
expressing ourselves within the values: an “unfinished” finish and a
enjoy the generosity of our creative
tight limits set by the aesthetics sense of detail, surrealism and low-
of a 19th-century Haussmann brow culture, oversizing and 2D
hospitality of this very special hotel.
townhouse and the safety projection, imaginatively recycled
An experience that will induce them
restrictions of a place open to the materials.
to come back.
public.
2. The house as work of art 9 Playing with conventions: The artistic approach of Maison Martin Margiela THE AIM OF THE GAME Maison Martin Margiela wishes to offer a surprising poetic experience, one that cannot be exhausted in a single visit or a single stay. An experience of freedom, a journey within a journey, to be found nowhere else. The rules of the game outset by the paving in the reception hall, where black marble cabochons take liberties with the rule that says they must be placed at the corners of the white flagstones. 1. Irony 2. Illusion 3. Respect Irony in the literal sense of the In the restaurant, the chairs and Respect for the building and the word, meaning the deliberate play tables seem to be suspended a constraints of its heritage: walls or on what is said as opposed to few centimetres above the floor ceilings are not concealed unless what is meant, letter as opposed but fear not, they are stable for technical reasons. Maison to spirit, appearance as opposed and comfortable. Trompe l’oeil Martin Margiela has not covered to reality. The cabochons in reproduces the mouldings in the mouldings or marble in the the French-style paving are indeed the Empire reception rooms on foyer to plaster one style over there, but not in their rightful the landings leading to them; another. On the contrary, the place. In the White Lounge, the intention was to further enhance spotlight rails illuminate only that a closed door is open, the historic features of the place the traces of old picture frames allowing sunlight to filter in. In by dramatising them. Respect – but these are painted onto fact everything helps to create for the demands of comfort too, new walls. In the guestrooms, a theatrical world imbued with as demonstrated by the care the traditional Persian rugs are the magic of a show in which we taken with lighting, particularly in fact patterns woven into the are, if not actors, at least willing in the bedrooms, and acoustics, carpets. In the suites, the accomplices especially in the restaurant. And, 19th-century mouldings are of course, respect for the project’s randomly interrupted. Playing inherent safety imperatives. with the vestiges of time in a new setting; a supremely dandified refinement suggestive of Beau Brummell who, it is said, had his clothes worn by his valet before donning them himself.
3
10
A new art
of hospitality
in a
very
special hotel
About ODO
ODO – “Où Dîne-t-On?” – It brings together leading
Where do we eat? At La lights from tourism and
Table du Huit, the new the hospitality trade
restaurant of the Maison who in the 1990s were in
des Centraliens. ODO – executive posts at Club
“Où Dort-On?” – Where do Med’ and Accor.
we sleep? In one of the
Couture or Boutique rooms
of the Maison Champs
Elysées. ODO is the
company managing these
places since 2010.
Trompe l’œil and
showcase desk
in suite 141.3. A new art of hospitality in a very special hotel 11
THREE QUESTIONS TO –
Bernadette Chevallier
General Manager ODO
For us, luxury
has more to do with
generosity.
What place does the Maison What exactly is your What is your ambition for
Champs Elysées occupy vision of luxury and what No. 8 rue Jean Gougon?
in the flood of new luxury do you offer guests?
hotels in Paris? BC – Our ambition is to make a
BC – As I’ve just suggested, luxury
BERNADETTE CHEVALLIER – often boils down to an beaten track yet the talk of the
The hotels whose openings have accumulation of costly, needless town, because we are the first
lately been in the news, or soon will services whose only use is to prove hotel to be designed by an
be, are all top grade luxury hotels illustrious fashion house. We want
embodying quite a traditional idea them. For us, luxury has more to to be talked about long-term for
of luxury, even conventional in do with perceived quality, and the
some cases. It’s a choice that has generosity of our materials and to be a meeting place for the
its merits but the Maison Champs attitudes. fashion and film worlds, hosting
Élysées, by contrast, puts the In our bathrooms, the taps aren’t and creating unusual events, and
made of gold but the bathrobes are an oasis of calm where Parisians
take on luxury hotel standards. made from finest quality terrycloth. will come to work or relax. We
Discretion because it’s an address In the guestrooms, all the bedding want to become a leading
you have to know, even though it’s is Vosges linen and our mattresses destination for an international
only a few steps from the Avenue are covered with a mattress pad business and leisure clientele, and
Montaigne, epicentre of luxury and filled, like our duvets, with goose an address that friends pass on to
fashion, and the Champs-Elysées, down. From that point of view, we each other like a secret that
the “most beautiful avenue in the shouldn’t leak out too far. We want
luxury: generosity. Generosity in this to be a hotel where all those
because its values revolve around our refinement, in everything that – famous or not – who value
light-heartedness, humour and a enhances our guests’ well-being. light-heartedness, humour, poetry,
laid-back attitude. These values are Generosity in our amenities: we genuine relationships and courtesy
delivered through the surprising will want to drop by. And we will
decor designed by Maison demand. And lastly, generosity in
Margiela and through the style of our attitude and behaviour: our promised by the words “Maison”
service – attentive but never
pompous, well-mannered without anticipate requests, and are always
being starchy, always thoughtful, ready to say yes and to find and simplicity and prestige.
never ill-timed, and perfectly polite deliver solutions.
without being formal. Rather than There’s also generosity in the
a traditional luxury hotel, we are
positioned as a prestigious by Maison Margiela, down
boutique hotel that combines to the last detail. Generosity,
five-star amenities and services refinement and beauty: our vision
with an unconventional vision of of luxury is also in keeping with the
the upmarket hotel business. Our idea of Paris as the capital of a
target is a clientele of sophisticated certain art of living.
international guests for whom
luxury is more than just a question
of money.12
Maison Champs Élysées:
guided tour
… by day
RECEPTION HALL
–
The tone is set as soon as you cross the threshold of the elegant,
opulent Hausmann-era façade: by playing with the paving, by contrasting
the white lounge with the black smoking room, by erecting a tinted-mirror
parallelepiped in the lobby, the Maison des Centraliens puts the
spotlight on respect and irony. Princess Essling’s townhouse has been
given an affectionate breath of fresh air.
The Great Staircase
The “ disorderly ”
flagstone paving
The tinted-mirror
parallelepiped in the lobby.… by day – the White Lounge 13
The White Lounge and its
only splash of colour.
THE WHITE LOUNGE
–
The White Lounge next to reception is open to anyone who wants to
spend a pleasant moment’s wait – La Maison Champs Élysées’ guests
on arrival and departure, for instance. Or to meet up at any time
of the day for a coffee, tea or fresh fruit juice.
Daily newspapers and the latest magazines are also available for
perusal.… by day – the Black Cigar Bar 14 THE BLACK CIGAR BAR – Symmetrically opposite the White Lounge is the Black Cigar Bar. Maison Margiela has pushed logic to its limits in this Havana-smokers-only bar by designing it in varnished scorched wood. Cigar-lovers can settle into the leather armchairs of this intimate, English gentlemen’s club-style setting with whisky, cognac and other spirits available. No-one will disturb their meditative quiet: staff are not permitted in the smoking room. Neither are cigarette smokers – they are welcome on the terrace. Scorched wood and leather as a visual equivalent to the aroma of Havanas
… by day - the Table du Huit restaurant 15
THE TABLE DU HUIT RESTAURANT
–
Boasting additional floor space and natural overhead lighting from the new glass
roof, the Huit has also been given the Maison Margiela magic touch.
The waxed concrete floor and walls contrast with the cloth-covered tables and
wing chairs – which by a dramatic optical illusion appear to hover a few
centimetres off the ground. At the rear, oversize trompe l’oeil doors conjure up
a world geometrically askew. But there is no trickery on the plates.
Chef Benoît Hilaire, who trained with Jacques Cagna, Jean-Pierre Vigato
and Antoine Westermann, has devised a menu that showcases his personal interpretations
of classic French dishes, tailored to the expectations of international diners.
His priorities: an easy-to-read menu, honest cuisine, neat presentation and
respect for the produce. His personal touch: lemon, white wine and vinegar for
their fresh, tangy accents.
Chef Benoît Hilaire
Hovering furniture in the
light
THE GARDEN from the glass roof
–
A cool oasis in summer, a haven of greenery in winter: master gardener
René Quendo has made the garden a year-round miracle. He has included box
trees, tree ferns, a palm tree and an olive tree more than 50 years old
to create a dense, graphic cameo of contrasting greens. Through the fine
weather months this jewel is set with gems; rhododendrons, roses and azaleas
mingle their colours, according to the season, with the fragrance of the
2-metre high jasmine trellis.16 … by day – Bar du Huit The blind Bar – The concept of the blind Bar is a dark, shadowy and intriguing bar which is reminiscent of the Cigar Bar's mysterious dark wood smoking room. A built-in fireplace creates an intimate area around the bar, like a private room. The pier glass on the back bar plays off the reflections of the glasses and botties thanks toits oversized mirror. The botties are elegantly concealed behind their own shadowy reflection. Clients play at guessing which their desired bottle is. The mystery continues to the cocktails, made with ingredients conceived to be guessed as weil. The blind cocktail is a tailor made cocktail concocted based on the tastes and the personality of its drinker. This exclusive cocktail results from a personal interview with the bartender.
17 Maison Champs Élysées guided tour … by night THE BOUTIQUE GUESTROOMS OF THE MAISON CHAMPS ÉLYSÉES – Very calm, located in the building that overlooks the garden, the 40 Boutique guestrooms are comfortable and cosy: linen sheets, mattress pad and duvet in pure goose down of exceptional quality, bathroom linen in 600g cotton terrycloth. The 37- or 40-inch wall TV is connected to a Mac Mini: it can be used to consult constantly updated information on the hotel’s services (eliminating wasteful use of paper), to watch television or a selection of recent films or for working (free WiFi internet access). Special lighting in the corridors
… by night – The Couture guestrooms of the Maison Champs Elysées 18
THE COUTURE GUESTROOMS OF THE MAISON CHAMPS ELYSÉES
-
In the 17 Couture guestrooms and suites created in off-beat spirit by
Maison Margiela, the mood is a blend of irony, humour and poetry,
making a stay at Maison Champs-Elysées an unforgettable experience,
a journey within a journey. At 24m2 to 57m2 they are generously proportioned.
They enjoy the same hotel services as the Boutique rooms. The suites are also
equipped with iMacs.
Suite 114 and its randomly
interrupted mouldings
The revisited sofa in
“ Interrupted Mouldings
”
suite 114,
The bed and lamp
in suite 142
An armchair
in suite 142
A view of “ Cover ”
suite 143
The oversize mushrooms
in suite 142Guided tour – The reception rooms 19
THE RECEPTION ROOMS
–
The Maison des Centraliens’ ten meeting rooms, most of which receive daylight,
are suitable for many uses: study days, seminars, conventions, congresses,
press launches, product presentations, Christmas or New Year parties, gala dinners,
weddings etc. They can host up to 250 people. The logistics of the events, in the hands
of event organiser and caterer partner, will enjoy a high level of professionalism
and the spirit of innovation and daring for which this high-end supplier is famous.
Paying as much attention to the decor as to the gastronomy, makes every event
an illustration of its philosophy: “image is what the memory retains when the magic
of the ephemeral has faded. ”
The Essling reception room
The Gilded reception roomCredits
20
Production Reception, Marketing and
Communication
ODO
Valérie Allichon-Genest
Bernadette Chevallier Valérie Allichon-Genest is a hotel marketing
Chair expert who graduated from the Institut Supérieur
ESSEC business school graduate Bernadette de Gestion in Paris. She worked successively
Chevallier has worked all her life in the hotel for Concorde Hotels and Louvre Hotels until
and tourism trades. She has worked for Club 2005, when she was appointed marketing and
Méditerranée, in general management positions, communication manager at Exclusive Hotels, where
then with the Accor hotel group as marketing she met Bernadette Chevallier.
director for the tourism hotel business and over five
years as chair of Exclusive Hotels.
Vincent Grimond
in charge of finance Kitchen
Graduate of the ESSEC business school where his
friendship with Bernadette Chevallier was formed, Benoît Hilaire
Vincent Grimond was financial director of the Club Benoît Hilaire trained at the Ecole des Métiers de
Méditerranée and then of Cap Gemini Sogeti before la Table in Paris before climbing the kitchen career
switching to the film world as chairman and CEO of ladder in leading restaurants: with Jacques Cagna,
StudioCanal, then as senior executive vice-president at the Grande Cascade, at Jean-Pierre Vigato’s
of Universal Studios. In 2003 he was one of the Apicius and since 2006 as chef de cuisine at the
founders of Wild Bunch, a European film production Antoine Westermann’s Drouant restaurant.
and distribution company of which he is chairman.
Pierre Denizet
in charge construction
and legal affairs
Pierre Denizet, graduate of ENA (Ecole nationale
d’administration) in the 1975 ‘Léon Blum’ cohort,
began his career in cabinet posts, then managed
top vacation rentals firm Pierre & Vacances. He was
then general manager at the Accor hotel group,
responsible for new building. Today he is a business
administrator and a lawyer at the Paris appeals
court.
Art direction
Maison Margiela
Martin Margiela, graduate of the Royal Academy of
Fine Arts in Antwerp and for three years assistant
to Jean-Paul Gaultier, founded his own couture
house in 1988. Maison Martin Margiela has shops in
France, Japan, Italy, United Kingdom, United States,
Hong Kong, Germany, Dubai, South Korea, Taiwan
and Belgium. In 2002, Maison Martin Margiela Editorial design:
La Compagnie d’écriture.
joined the group Only The Brave, chaired by Renzo
Rosso. Graphic design:
MΠРwww.aimoe.eu
© Photo:
Martine Houghton
Laurianne Folinais – MŒ
Hotel La Maison Champs Élysées Press Contact
Re-active
8, rue Jean Goujon
75008 Paris 55 boulevard Magenta
F-75010 Paris
Tel (+33) 1/ 40.74.64.65
Tel : + 33 1 40 22 63 19
www.lamaisonchampselysees.com Fax : + 33 1 40 22 63 20You can also read
