Ontario Exhibition Industry Advocacy Recap and Safe Reopening Framework - Canadian ...

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Ontario Exhibition Industry
Advocacy Recap and Safe Reopening Framework
The Canadian Association of Exposition Management (CAEM) is the voice of Canada’s multi-billion-dollar exhibition
industry. We are a not-for-profit Association, representing over 300 members companies, including producers of B2B
and B2C exhibitions, facilities, and suppliers to the exhibition industry.

According to Meetings Mean Business Canada, business events in 2018, including exhibitions, generated $33 Billion in
direct spend, sustained 229,000 direct jobs and contributed over $19 Billion of direct GDP. The economic importance of
exhibitions is massive and should not be overlooked.

Unfortunately, as we approach month six of a complete shutdown of the exhibition industry, the economic losses in our
sector continue to balloon. As of July 31, 2020, Destination Canada’s pace report estimated total COVID-19 losses of
over 3,668 business events, and nearly $1.31B in direct spending.

These catastrophic losses - to the Ontario economy and the thousands of Ontario businesses that generate their
revenues from exhibitions - are irreversible. Once an exhibition is cancelled, there is no opportunity for the organizer,
venue or the supplier network to the industry to recoup these lost revenues.

Should a prolonged shutdown of the exhibition sector continue past the Thanksgiving long weekend, businesses that
have managed to survive until now, will struggle to remain viable over the next 6 to 12 months, putting thousands of
Ontario exhibition companies, venues and suppliers to industry at risk of bankruptcy. Further job losses in the sector –
already significant after the cancellation of hundreds of spring, summer and now fall exhibitions – will be inevitable.

Since mid-May, CAEM has been advocating for the safe and responsible reopening of exhibitions, based on our ability to
efficiently and effectively mitigate the risks of COVID-19 transmission at exhibitions. Despite our tremendous efforts to
work with the Province to lay the groundwork for a safe and viable restart, exhibitions remain shut down in Ontario.

Amid the COVID-19 pandemic, the health and safety of exhibition stakeholders is our industry’s top concern. This
commitment - to prioritizing health, hygiene and safety – led CAEM’s Exposition Recovery Taskforce to develop a
comprehensive Guidance document for the sector, to protect workers, customers and the general public from COVID -
19. This guidance document - informed by industry leaders from all areas of the business, and with professional
oversight from Infection, Prevention and Control Canada (IPAC) - can be reviewed HERE.

Through MPP Deepak Anand (Mississauga-Malton), our Guidance document was submitted in mid-July to Ministers
McNaughton, Fedeli, McLeod, Elliot and Philipps, as well as the Recovery Committee. Subsequently, an industry
roundtable discussion was facilitated by MPP Anand, with the Ministry of Labour, Training and Skills Development. Over
25 different exhibition industry stakeholders participated in this discussion with Minister McNaughton and several of his
colleagues. During this meeting, the industry established our commitment to public safety through the development
and adoption of sector-specific guidelines, allowing for a safe, measured and controlled return to business.
In parallel with this industry roundtable discussion, CAEM has continued its advocacy efforts with other departments in
government, specifically asking for a clear distinction to be made between exhibitions and social gatherings. Through
conversations with different Ministries, it has become clear that the purpose and nature of exhibitions is unfortunately
misunderstood by government and public health. Exhibitions have been miscategorized as social events, grouped under
tourism, sport and heritage, alongside conferences, conventions, meetings and banquets.

This is of great concern to CAEM and our member companies, since this classification overlooks the purpose and
objective of exhibitions: to facilitate buying and selling within a specific sector (ex: boating, automotive, home
improvement, construction, fashion, medical etc.).

Exhibitions are not social events “requiring guests to mingle”. It surprises us that weddings, meetings and banquets –
that most certainly exist to facilitate mingling and networking – have been allowed to reopen, but exhibitions - which are
transactional marketplaces where patrons come to buy products and services from vendors - have been prohibited from
reopening. Exhibitions drive massive retail activity and transactions. Hundreds of industries – and the thousands of
small and medium size businesses within these different sectors - rely on exhibitions to generate sales and revenues.

It is undeniable that exhibitions - defined as vending marketplaces - mirror establishments like malls, public markets and
big box stores. These establishments have been provided with a path to reopen and an exemption from indoor
gathering restrictions, and there is no evidence suggesting that this has caused a spike in COVID-19 cases. And yet
exhibitions - that serve a common purpose and operate in a similar manner to these establishments - remain shut down.
These important comparatives, along with the available scientific evidence, should not be dismissed or overlooked.

On July 16th, Dr. Hinshaw Chief Medical Officer of Health for the province of Alberta, officially announced the reopening
of exhibitions in the Province. Alberta Public Health recognized that exhibitions are not indoor public gatherings, and
acknowledged the commercial nature of exhibitions and the purpose of their operations, as well as the sector’s ability to
mitigate risk though the adoption of clear measures and protocols. Consequently, indoor public gathering restrictions
were lifted from exhibitions in Alberta and our sector was provided with specific reopening guidance, similar to malls,
big box stores and public markets. You can review these guidelines here:
https://www.alberta.ca/assets/documents/covid-19-relaunch-guidance-trade-shows-exhibits.pdf.

CAEM urges your government to adopt a similar approach to the reopening of exhibitions in Ontario. We are asking the
Province to take a closer look at our business model, to better understand the retail and commercial nature of our
operations, and to discuss how we can work together to safely reopen exhibitions in a manner similar to malls, public
markets and big box stores.

Ignoring the similarities between exhibitions and these types of establishments is both scientifically and economically
unsound, and is leading to an unjustified shutdown of our sector in Ontario.

The Canadian Association of Exposition Management is calling on your government to collaborate with our sector to
develop a safe reopening plan, modeled after comparable establishments like malls, public markets and big box stores.
A safe and structured return to business activity has been tested and proven by similar retail-focused businesses and is
entirely possible for the exhibition sector as well, with clear measures and protocols to mitigate health and safety risks.

Bianca Kennedy
CAEM – President
(514) 299-0262
bkennedy@powersportservices.ca
Appendix A: CAEM Ontario Expo Member Companies and List of Shows
20/20 Show Productions Inc.                         Canadian Gift Association
Windsor Home & Garden Show                          Gift & Home Market Toronto
Chatham-Kent Home & Garden Show
Chatham-Kent Farm Show                              Canadian Health Food Association
Kingston Home & Garden Show                         CHFA Connect
Kingston Boat & Recreation Show                     CHFA East
Canadian Concrete Expo
Windsor Boat RV & Recreation Show                   Canadian Institute of Plumbing & Heating
                                                    CIPH Annual Business Expo
AGENDUM Inc.
                                                    Canadian International AutoShow
Association & Events Management
                                                    Canadian National Exhibition (CNE)
Big Picture Conferences Inc.
Hotel Association of Canada's National Conference   Canadian Produce Marketing Association
Canadian Hotel Investment Conference                CPMA Convention and Trade Show
Hotel Capital Connection
                                                    Canadian Recreational Vehicle Association
BILD - Building Industry and Land Develop. Ass.     Toronto Spring Camping & RV Show
The Home Show
Smarter Living Show                                 Canadian Security Association
Home Improvement Show                               Security Canada

Canadian Boat Shows                                 CanNorth Shows Inc.
Toronto International Boat Show                     Creativ Festival
                                                    Muskoka Boat & Cottage Show
Canadian Credit Union Association
National Conference for Canada's Credit Union       CanWest Productions Inc.
National Credit Union Treasury & Finance Forum      Everything To Do With Sex Show Toronto
National Credit Union Lending Conference
                                                    City of Toronto - Economic Development & Culture
Canadian Federation of Independent Grocers
Grocery & Specialty Food West                       CME Shows Inc.
Grocery Innovations Canada Live                     CMEExpo

Canadian Franchise Association                      Cottage Life Media, a div. of Blue Ant Media Solutions
Franchise Law Day                                   Cottage Life Show
Franchise Canada Show
CFA National Convention
Electricity Distributors Association                  National Event Management
Canadian Utilities Equipment and Engineering Show     The Outdoor Adventure Show
                                                      The National Women's Show - Toronto
Ensemble IQ                                           The National Women's Show - Ottawa
The Convenience U CARWACS Show                        The Franchise Expo
Thought Leadership CEO Conference                     Drive Festival
The Canadian Coffee and Tea Tradeshow
PharmacyU                                             Newcom
                                                      Truck World
Enthusiast Gaming                                     Canadian Meetings & Events Expo
Enthusiast Gaming Live Expo                           Mode Accessories Show

EXECUTED events inc                                   Ontario Construction Secretariat

Fan Expo HQ / Informa Exhibitions                     Ontario Dental Association
Fan Expo Canada
                                                      Power Sport Services
Human Resources Professionals Association             Toronto Motorcycle Show
HRPA Annual Conference & Trade Show
                                                      Pri-Med / Diversified Communications
Informa Canada                                        Pre-Med Canada 2020
RealREIT Conference                                   Cannabis Education Day
Interior Design Show
Distribution Logistics Summit                         Prospectors & Developers Association of Canada
Art Toronto Fair                                      The World's Premier Mineral Exploration & Mining Expo
One of a Kind Show
                                                      Restaurants Canada
KW Expo Productions                                   RC Show
KW Pet Expo
KW Women's Show                                       SME Canada
                                                      Canadian Manufacturing Technology Show
Landscape Ontario
Landscape Ontario Congress Tradeshow and Conference   The Baby Show

Lift Co.                                              The College of Family Physicians Canada
Toronto Expo 2020 | Lift & Co. Cannabis Expo
                                                      Western Fair District
Macgregor Communications                              London Wine & Food Show
Project World / Business Analyst World – Toronto
                                                      Workplace Safety & Prevention Services
Master Promotions
Ottawa Boat Show                                      ZoomerMedia Limited
National Heavy Equipment Show                         ZoomerShow Toronto
Toronto Sportsmen's Show

MRK Communications
Appendix B: CAEM Ontario Supplier and Facility Member Companies
ABF Freight System Canada Ltd.                         Metro Toronto Convention Centre

AV-Canada Inc.                                         MicroSpec / TIX123

bb Blanc Inc.                                          MKEM

BBW International Inc                                  North American Logistics Services Inc.

Beanfield Centre/Enercare Centre at Exhibition Place   onPeak | GES

Bloemen Décor                                          OPS Event Rentals Inc.

Board of Governors of Exhibition Place                 PC / Nametag

Brand Blvd                                             PSAV

Brightworks Charging                                   RBC Place London

Campbell Consumer & Trade Show Services                Robinson Show Services

CONEXSYS Registration Ltd.                             Scotiabank Convention Centre

DataText Event Services Inc.                           Shaw Centre

Duuo                                                   Showtech Power & Lighting

exhibitorinsurance.com                                 Solotech Inc.

EY Centre                                              Stronco Group of Companies

Freeman                                                Target Investigation & Security Ltd.

GES                                                    The Exhibit Store

Holiday Inn Toronto International Airport              Toronto Congress Centre

International Centre                                   Westin Toronto Airport Hotel

Jade Displays International Corporation                TWI Group Inc.

JC LeRoy Security Consulting                           Woodbine Entertainment

JE Consulting                                          YRC Reimer

JGK Integrated Solutions Inc.

Lange Transportation
Metro Toronto Convention Centre

The Westin Toronto Airport Hotel
TWI Group Canada
TWI Group Inc.
Woodbine Entertainment
YRC Reimer
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