POSB PASSION RUN FOR KIDS 2016
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2 September 2016
POSB PASSION RUN FOR KIDS 2016
PEOPLE’S ASSOCIATION AND POSB RAISE S$1 MILLION FOR
POSB PASSION KIDS FUND TO DEVELOP INNOVATIVE
PROGRAMMES FOR CHILDREN
Unique carnival featuring Singapore’s largest kids’ yoga sessions aims to promote
the importance of mental and physical wellness amongst families
Around 7,500 participants will run for a good cause on Sunday, 4 September
2016 at the 8th edition of the POSB PAssion Run for Kids. The annual charity run
has raised a total S$1 million this year with strong support from corporate partners
and the public to fund children’s programmes through the POSB PAssion Kids Fund.
Mr Chee Hong Tat, Minister of State, Ministry of Communications and Information &
Ministry of Health, will flag-off the 3.5KM Family Walk.
2 Jointly-organised by the People’s Association and POSB, the event will also
feature a unique carnival where Singapore’s largest kids’ yoga sessions will be held.
The two yoga sessions will see up to 200 children participate as part of the
‘Wellness by the Bay’ themed carnival. This year, organisers hope to promote the
importance of mental and physical wellness amongst the young who will take
Singapore into the future. Apart from the run and family walk, participants can look
forward to taking part in a series of exciting carnival programmes such as obstacle
courses and an informal panel discussion which will dwell on topics close to the
hearts of young families. Fresh off its month-long run at the National Library
Building, the POSB Gallery will also move to Marina Promontory, giving more event-
goers the chance to enjoy the popular exhibition. For more information on the
programme, please refer to Annexes A and B.
3 Peter Seah, Chairman of DBS Group Holdings, said, “As Singapore’s oldest
and most loved bank, POSB is deeply woven into the fabric of the nation and we
stay true to our mission of being the ‘People’s Bank’. The POSB PAssion Run for
Kids is now in its eighth year and I’m deeply heartened to see the continued strong
support from our corporate partners and donors. Through the POSB PAssion Kids
Fund, we will continue to support our leaders of tomorrow through the various
programmes that we have set up, and help them reach their full potential and realise
their dreams.”
1
4 Mr Ang Hak Seng, BBM, Chief Executive Director of People’s Association,
said, “Like POSB, the People’s Association and our grassroots work to serve our
residents within our neighbourhoods. We are happy to partner POSB. They are an
example of organisations which make a difference in the lives of many in our
community. It is an example that we hope that other corporates will emulate, to help
build a more inclusive community. The POSB PAssion Kids Fund has benefitted
over 244,000 children from different backgrounds through over 66 programmes.
This year, PA will be collaborating with more Voluntary Welfare Organisations to
bring the programmes deeper into the community so that many more children can
build the Singapore of the future to fulfil their dreams and aspirations.”
5 As a lead up to the 10th anniversary of the run in 2018 and to thank the
participants for supporting the run throughout the years, a special edition of the
POSB PAssion Run for Kids medal will be introduced this year. This medal can be
pieced together with the medals for both editions of the runs in 2017 and 2018 to
form a special edition POSB PAssion Run for Kids Medal set (A visual of the medal
set can be found in Annex B).
6 Your journalist and cameraman/photographer are cordially invited to join
us for the event. Please contact us if you would like more information.
Date : Sunday, 4 September 2016
Time : 8.45am (GOH will be arriving at 9.00am)
Venue : Marina Promontory
Annex A : Programme
Annex B : POSB PAssion Run for Kids Factsheet
For more information, please contact the media contact persons listed below.
_________________________________________________________________
Contact persons : Khaw Ee Cheah
Senior Manager (Membership Relations)
Membership & Community Partnership Division
People’s Association
Tel: 9155 1824
Email: Khaw_Ee_Cheah@pa.gov.sg
Roy Chew
Group Strategic Marketing & Communications
DBS Bank
Tel: 9727 9278
Email: roychew@dbs.com
Issued by : Corporate Communications Division
People’s Association
Tel: 6340 5430/5432/5161
2
About People’s Association
The People’s Association (PA) was established on 1 July 1960 to promote racial harmony and social cohesion in
Singapore. Our mission is to build and bridge communities in achieving one people, one Singapore. PA offers a
wide range of programmes to cater to Singaporeans from all walks of life - connecting people to people, and
people and government. We do this through our network of 1,800 grassroots organisations (GROs), over 100
Community Clubs, five Community Development Councils, National Community Leadership Institute and Water-
Venture. More information at www.pa.gov.sg and OurCommunity.sg.
About WeCare PALs
Comprising corporate and community partners, the WeCare PALs aim to create a caring society in Singapore,
working hand in hand with the People’s Association (PA) and its grassroots networks. Through the avenue of
any cause-driven programme, WeCare PALs hopes to enable our corporate and community partners, also
known as WeCare PALs, to join and play a meaningful role in helping the underprivileged, disadvantaged and/or
the special needs citizens and deepening the connection with the community. With the tagline, “Connecting
Partners for A Caring Community”, the resources and help contributed by any WeCare PALs will certainly go a
long way to impact lives in the community and build a great and caring home for all.
About POSB
A part of the DBS Group, POSB is the largest and oldest local bank in Singapore with 4 million customers.
Having served generations of Singaporeans for the past 139 years, it is known as the "People's Bank", and
prides itself on being "neighbours first, bankers second".
With a good understanding of Singaporeans through the years, POSB offers products and services that are
relevant to the savings, borrowing, investment and insurance needs of all Singaporeans. With over 50 branches
conveniently located islandwide, and over 1,000 ATMs and Cash Acceptance Machines across the island,
POSB's distribution network is the largest in Singapore.
POSB acknowledges the passion, commitment and can-do spirit in each of its staff. For more information,
please visit www.posb.com.sg.
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Annex A
Programme of POSB PAssion Run for Kids 2016
Date : Sunday, 4 September 2016
Time : 6.30am-12.00pm (Arrival of Media at 8.45am)
Venue : Marina Promontory
Time Programme
6.00am Arrival of Participants
6.30am Flag-Off for 10KM Adults’ Competitive Run
7.00am – 8.35am Flag-Off for Kid’s Competitive Categories
1.2KM Boys’ Competitive (11 and 12 years old)
1.2KM Girls’ Competitive (11 and 12 years old)
1.2KM Boys’ Competitive (9 and 10 years old)
1.2KM Girls’ Competitive (9 and 10 years old)
800M Boys’ Competitive (7 and 8 years old)
800M Girls’ Competitive (7 and 8 years old)
8.45am Arrival of Media
9.00am Arrival of Guest-of-Honour (GOH)
Mr Chee Hong Tat
Minister of State, Ministry of Communications and Information & Ministry of
Health
9.10am Speech by POSB
Mr Peter Seah
Chairman of DBS Group Holdings
9.15am Speech by People’s Association
Mr Ang Hak Seng, BBM
Chief Executive Director, People’s Association
9.25am Cheque Presentation
9.35am Group Photograph
9.40am Photo opportunity
Flag-Off for 3.5KM Family Walk
9.55am Tour of carnival area
- CC Go Carts
- Yoga Session
- POSB Gallery
12.00pm End of Programme
4Annex B
POSB PAssion Run for Kids Factsheet
Introduction
The collaboration between the People’s Association (PA) and POSB for the charity run started in
2009, to raise funds to support innovative and meaningful programmes that provide developmental
and community engagement for children in the community.
Now in its eighth year, the POSB PAssion Run for Kids 2016 continues to underscore PA’s and
POSB’s commitment to strengthen community bonds and support for children in our community.
About POSB PAssion Run for Kids 2016
This year, the POSB PAssion Run for Kids will be held on 4 Sept 2016 at the Marina Promontory from
6.30am-12.00pm, with Mr Chee Hong Tat as the Guest-of-Honour. Around 7,500 participants are
expected to participate in the Run this year and they will participate in various categories which include
the 10km Adults’ Competitive, Kids’ categories as well as the Family Walk.
Run Categories
Categories Age Groups
10Km Adults Men/Women 13 & above
800m Boys/Girls 7 to 8
1.2Km Boys/Girls 9 to 10
1.2Km Boys/Girls 11 to 12
3.5Km Family Walk Below 13
3.5Km Family Walk 13 & above
Theme: Wellness by the Bay
The theme for this year’s POSB PAssion Run for Kids is ‘Wellness by the Bay”. Besides the run
categories, participants can join in a host of exciting activities lined up especially for the entire family
at the Carnival.
Kids Yoga by the Bay- Be Rejuvenated!
Parents get to discover the art of meditation and relaxation with their kids against the backdrop of
Marina Bay!
Workout Zone - Be Active!
Other than the yoga sessions, kids will get an opportunity to get sporty with the fun obstacle courses
designed especially for them. The kids will be tested at the different stations as they compete to
outdo one another in several games, both as individuals as well as in a team.
“Secret of Happy Families” - Be informed!
Diana Ser will be leading an informal panel discussion touching on topics close to the hearts of young
families. Participants will receive tips on staying healthy and keeping up with wellness for them and
their loved ones!
Activity Zone - Be creative!
The CC Go Carts, a mobile pop-up Community Club concept, will be bringing PA courses and
programmes to the run. Participants can experience try-outs on activities such as 3D Printing,
Terrarium Making, Music Box Making and Science Experiments.
5POSB Gallery
“Walk down memory lane at the POSB Gallery which showcases how POSB has grown with
Singaporeans through the years since its founding back in 1877. It also illustrates how POSB stays
true to being “Neighbours first, bankers second”, embedding itself in the community and remaining
relevant to the needs of everyday Singaporeans. Not forgetting, catch Smiley the Squirrel on his
adventures to promote the importance of savings and serving a higher purpose beyond banking.”
Other activities at the thematic carnival:
• Sailing
• Inflatable Rock Wall
• Blow Art (at pre-race tent)
• Google VR (at pre-race tent)
• Balloon Sculpting (at pre-race tent)
• Caricaturist (at pre-race tent)
You may refer to the carnival site map below for more information.
Carnival Site Map
6Special Edition Medal Set
About POSB PAssion Kids Fund
In 2011, the POSB PAssion Kids Fund was established with the aim to support meaningful and
innovative community initiatives for children. Through corporate and individual donations raised
through the annual POSB PAssion Kids Run, the POSB PAssion Kids Fund provides funding for
children’s programmes and activities that will benefit children up to 16 years of age in the community.
To date, the fund has supported 66 programmes organised by PA divisions, Grassroots
Organisations (GROs) and Community Development Councils (CDCs) with over 244,000 children
benefitting from the programmes. With funds raised annually, new programmes are continually being
introduced to benefit more children.
Programmes Funded under POSB PAssion Kids Fund
Programmes funded under this Fund are designed to benefit children from different backgrounds and
includes underprivileged children and special needs children as well. The programmes are created to
provide all children with an equal opportunity to participate actively and pick up skills that will help
them become active contributors to the community in future.
The fund allows for a broad range of activities and workshops to be organised and the programmes
implemented over the years can be categorised into the following categories:
1. Sports
2. Arts
3. Environment
4. Enrichment
5. Entrepreneurship
6. Community service programmes.
7Beneficiaries from the programmes organised are identified through various networks such as
schools, family service centres and GROs. Many of these programmes provide children the
opportunity to be involved in activities that are beneficial to their development; such as educational
tours for the underprivileged children and sports programmes for special needs kids.
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