OUTDOOR INSIGHT MEDIA PLANNER 2021

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OUTDOOR INSIGHT MEDIA PLANNER 2021
MEDIA PLANNER 2021

OUTDOOR INSIGHT
                        ®
OUTDOOR INSIGHT MEDIA PLANNER 2021
OUTDOOR INSIGHT MEDIA PLANNER 2021
                        ®

    Four Issues.                                                                                                             WINTER MARKET

    Timed Right.

                                     A FORMULA4 MEDIA PUBLICATION • OUTDOORINSIGHTMAG.COM • SUMMER 2020

                                     BEST&
                                                                              Spotlighting the
                                                                              coolest gear,
                                                                              footwear, apparel
                                                                              & accessories
                                                                              for Fall ’20                Outdoor Insight is the one

                                     BRIGHTEST
                                                                              and Spring ’21.
                                                                                                          publication that delivers
                                                                                                          fresh content and visibility
 SUMMER MARKET
                                                                                                          for advertisers before, during
                                                                                                          and after the winter and
                                                                                                          summer markets.

                                     OUTDOOR GEAR GUIDE

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OUTDOOR INSIGHT MEDIA PLANNER 2021
OUTDOOR INSIGHT MEDIA PLANNER 2021
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We believe in the foundation and success of
independent specialty brick-and-mortar stores.
Shopping is not just about commerce. There’s something called the in-store experience. Product knowledge. The touching and
feeling of product. The personal touch. The curated assortment and exciting impulse purchases. The trusted service after the
purchase. And, the customer’s immediate gratification.

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OUTDOOR INSIGHT MEDIA PLANNER 2021
OUTDOOR INSIGHT MEDIA PLANNER 2021
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There’s something called the in-store experience.
 Standing out from the crowd in today’s hyper-competitive retail landscape is no easy feat.                                                 20                  20

 To stand out, stores need to be special. Outdoor Insight features the Great 8 in Outdoors each May.

                                                                                                                    OUT
                                                                                                                                               Navigating
                                                            RETAIL                                                                           Today’s Reality
                               PUTTING
ONE STORE                      THE LIFE
                                                            GREATNESS
                                                            DEFINED
                                                                                                        &           SIDE
                                                                                                                     20     20

                                 INTO                                                                               THE
WONDERS                       LIFESTYLE                                                                             BOX                           The Path
                                                                                                                                                  Forward
 Black Creek Outfitters        Back Country Outfitters         Scheels All Sports     Outdoor Gear Exchange          Alpenglow Sports        Rutabaga Paddlesports
     Jacksonville, FL              Des Moines, IA                  Fargo, ND               Burlington, VT              Tahoe City, CA             Madison, WI
   Casual Adventure                 Huckberry.com            Rutabaga Paddlesports         Pack & Paddle                Alpine Shop         Pack Rat Outdoor Center
     Arlington, VA                 San Francisco, CA              Madison, WI               Lafayette, LA             Missouri & Kansas          Fayetteville, AR
 The Elephant’s Perch             Scheels All Sports                 REI                Wayward Collective        Backcountry Experience            The Trailhead
      Ketchum, ID                     Fargo, ND                   Seattle, WA              Seattle, WA                 Durango, CO                  Buena Vista, CO
  Kittery Trading Post        Great Outdoor Provision Co.           L.L.Bean              Next Adventure          Pack Rat Outdoor Center        Eagle Eye Outfitters
       Kittery, ME                    Raleigh, NC                 Freeport, ME             Portland, OR                Fayetteville, AR               Dothan, AL
  Pine Mountaineering           Massey’s Pro Outfitters       Kittery Trading Post       The Mountaineer          Rutabaga Paddlesports     Outdoor Gear Exchange
      Durango, CO                  New Orleans, LA                 Kittery, ME            Keene Valley, NY             Madison, WI              Buena Vista, CO
 Rutabaga Paddlesports           Trailblazer & Denali       Great Outdoor Provision        The Trailhead                  The Sport Stop           Next Adventure
      Madison, WI                   New Haven, CT                 Raleigh, NC              Buena Vista, CO                 Sheridan, WY             Burlington, VT
      Skinny Skis                 Feathered Friends                Gear Coop          Townsend Bertram & Co.                Summit Hut
      Jackson, WY                    Seattle, WA                 Costa Mesa, CA            Carrboro, NC                      Tucson, AZ
    Ute Mountaineer                      REI                Cabela’s/Bass Proshops    Wild Iris Mountain Sports           Ute Mountaineer
       Aspen, CO                       Kent, WA                 Springfield, MO               Lander, WY                     Aspen, CO
                                                                   Sidney, NE

         2015                            2016                        2017                      2018                              2019                   2020

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OUTDOOR INSIGHT MEDIA PLANNER 2021
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Stories, Challenges and Inspirations.
Grassroots Outdoor Alliance is a cohesive community of independent outdoor
                                                                                                                                                                                                                                                                                                                                                                                                                               GRASSROOTS
specialty retailers and brands that drives evolution within the outdoor industry.
Outdoor Insight features the retail members’ stories.
                                                                                                                                                                                                                                                                                                                                                                                                                               PERSPECTIVES

          GRASSROOTS                                                                                                                                                                                 GRASSROOTS                                                                                                                                                    GRASSROOTS
         GRASSROOTS
           PERSPECTIVES                                                                                                                                                                                 PERSPECTIVES                                                                                                                                                 PERSPECTIVES

            PERSPECTIVES

     Little Rock’s
     Women   Taking Outdoor
     By Cara Griffin
                    the Lead Home                                                                                                                                                              Little Rock’s Outdoor Home                                                                                                                                    Montana Magic
      A Local Gear Specialist Since 1972.                                                                                                                                                      A Local Gear Specialist Since 1972.                                                                                                                           Talking Shop with Trek Stephens, Owner of The Toggery.
     Dreaming, Planning, Living                                                                                                On opportunities for women in the out-
                                                                                                                               door industry
                                                                                                                                “I understand
                                                                                                                               How     would youthat      genderyour
                                                                                                                                                      describe     inequality exists                                                                                                                    How would you describe your                                                                                                                                  Outdoor Insight: How would you
         OZARK OUTDOOR SUPPLY, LITTLE ROCK, ARKANSAS                                                                                                                                             OZARK OUTDOOR SUPPLY, LITTLE ROCK, ARKANSAS                                                                                                                   THE TOGGERY, MONTANA
                                                                                                                                and that there
                                                                                                                               community       andis ayour
                                                                                                                                                       lack customers,
                                                                                                                                                            of female leadership
                                                                                                                                                                            and      in                                                                                                                 community and your customers, and                                                                                                                            describe the communities that the
                                                                                                                                the outdoor
                                                                                                                               how    has thatindustry.
                                                                                                                                                  changed   However,
                                                                                                                                                              over theI years?
                                                                                                                                                                          own Roads                                                                                                                     how has that changed over the years?                                                                                                                         stores are in and the customers that you
                                                                                                                                Rivers
                                                                                                                                   “Weand     Trails
                                                                                                                                          cater       with two all
                                                                                                                                                 to teenagers     men,theand
                                                                                                                                                                          waysince we
                                                                                                                                                                               to 70                                                                                                                       “We cater to teenagers all the way to 70                                                                                                                  serve?
                                                                                                                                opened
                                                                                                                               year   oldsingearing
                                                                                                                                             2010 I have   been
                                                                                                                                                       up for    offered
                                                                                                                                                               travel.  Wemore
                                                                                                                                                                            see board
                                                                                                                                                                                a lot                                                                                                                   year olds gearing up for travel. We see a lot                                                                                                                Trek Stephens: “We have two locations 15
                                                                                                                                positions,
                                                                                                                               of  familiescommittee
                                                                                                                                              come in who  positions   and interviews
                                                                                                                                                                 are traveling   and                                                                                                                    of families come in who are traveling and                                                                                                                    minutes apart, but they are very different
                                                                                                                                than both
                                                                                                                               doing   some ofhigh
                                                                                                                                               themdollar
                                                                                                                                                      combined.    I can’t
                                                                                                                                                            trips such   ashelp butorto
                                                                                                                                                                           safaris                                                                                                                      doing some high dollar trips such as safaris or                                                                                                              communities. Our main location [in Whitefish,
                                                                                                                                wonder if these things have been offered to me
                                                                                                                               mountaineering. We’ve had customers doing                                                                                                                                mountaineering. We’ve had customers doing                                                                                                                    MT] is in a resort town. Our second location [in
                                                                                                                                because I’m a female in the outdoor industry.
                                                                                                                               Kilimanjaro or Machu Picchu.                                                                                                                                             Kilimanjaro or Machu Picchu.                                                                                                                                 Kalispell, MT] is located in the county seat and
                                                                                                                                  My male counterparts are just as talented and
                                                                                                                                  Our location backs up to some of the highest                                                                                                                            Our location backs up to some of the highest                                                                                                               the largest city in our valley. We are very proud
                                                                                                                                intelligent as I am — if not more. It’s almost
                                                                              Emily White with her mom in Alaska.              dollar houses/bank accounts in the state. They                                                                                                                           dollar houses/bank accounts in the state. They                                                                                                               that our local following in our resort town is
                                                                                                                                as if the scales have been tipped in the wrong
                                                                                                                               are not shy about spending money. In the early                                                                                                                           are not shy about spending money. In the early                                                                                                               very strong. We have always viewed the resort
                                                                                                                                direction. I might not be the person to ask this
                                                                                                                               days, before the internet, before all the other                                                                                                                          days, before the internet, before all the other                                                                                                              tourism to be a bonus part of our business. Our
                                                                                                                                question, but I’ve only seen my gender work in
                                                                                                                               stores started popping up selling The North                                                                                                                              stores started popping up selling The North                                                                                                                  second location in Kalispell is primarily local
                                                                                                                                my favor — not against me. My tip for women
                                                                    worked my way up to management while get-                  Face
                                                                                                                                would orbe:
                                                                                                                                         Patagonia,
                                                                                                                                             Set your we    were
                                                                                                                                                         goals     Theinvest
                                                                                                                                                               high,     North  Face
                                                                                                                                                                             tenacity                                                                                                                   Face or Patagonia, we were The North Face                                                                                                                    business. Our typical customer is a professional,
        EMILY WHITE, CO-OWNER,                                      ting a business degree. Despite my success, I              and   Patagonia
                                                                                                                                in your    work anddealer   — the
                                                                                                                                                        if your     onlydoesn’t
                                                                                                                                                                 path     one —exist,
                                                                                                                                                                                  for                                                                                                                   and Patagonia dealer — the only one — for                                                                                                                    active in the outdoors and highly social with a
        ROADS RIVERS AND TRAILS, MILFORD, OH                        never had my ears pierced and I wasn’t happy               50  miles.
                                                                                                                                make    one.Now   of course
                                                                                                                                              Dream     – Planthat  has changed.”
                                                                                                                                                                – Live.”                                                                                                                                50 miles. Now of course that has changed.”                                                                                                                   fashion interest. We focus primarily on clothing
                                                                    with the path it created. I was a country girl at                                                                                                                                                                                                                                                                                                                                                and footwear and light outdoor packs and hiking
        Emily White co-owns Milford, OH-based Roads                                                                            What’s                                                                                                                                                                                                                                                                                                                                footwear. We also have added a sizable selection
                                                                    heart. I needed an escape, an adventure to truly            On thethe      merch
                                                                                                                                           women       whomixinspire
                                                                                                                                                                like in your
                                                                                                                                                                          her store?                                                                                                                    What’s the merch mix like in your store?
        Rivers and Trails with her husband Joe White
                                                                    be myself, and I found that at RRT.”                       How
                                                                                                                                “I amimportant
                                                                                                                                       a combination  is theof “lifestyle”
                                                                                                                                                               the womenelement?
                                                                                                                                                                               who raised                                                                                                               How important is the “lifestyle” element?                                                                                                                    of unique accessories and locally made products.”
        and Joe’s cousin Bryan Wolf. They opened the
        now thriving store as three 20-somethings with                                                                         “Footwear
                                                                                                                                me. My mother is very taught
                                                                                                                                                        important  me totous.
                                                                                                                                                                            findWethe have
                                                                                                                                                                                         joy                                                                                                            “Footwear is very important to us. We have
        a dream in 2010 — they used 13 credit cards                 On the best things about owning an out-                    played    with our
                                                                                                                                and beauty            apparel mixaround
                                                                                                                                                 in everything          over theme  years
                                                                                                                                                                                        and                                                                                                             played with our apparel mix over the years                                                                                                                   Your stores are in unique physical
        to get the business off the ground. Here, Emily             door store                                                 and
                                                                                                                                she tried    to ‘solve’
                                                                                                                                     instilled     in me  it,abut   we know
                                                                                                                                                                sense             that for
                                                                                                                                                                         of adventure.                                                                                                                  and tried to ‘solve’ it, but we know that for                                                                                                                spaces — historic, renovated buildings.
        White shares her perspective on the industry.               “I love helping customers and I’ve been told               us
                                                                                                                                A the  gear and equipment
                                                                                                                                   flower-child      of the ’70s,strategy
                                                                                                                                                                       she gave  is me
                                                                                                                                                                                    whereher                                                                                                            us the gear and equipment strategy is where                                                                                                                  Can you tell us more about that and the
                                                                    my enthusiasm is contagious. I have customers              we  are prettyfor
                                                                                                                                enthusiasm       unique.    Women’s
                                                                                                                                                     life and             sportswear
                                                                                                                                                                 a glass-half-full        is
                                                                                                                                                                                       view                                                                                                             we are pretty unique. Women’s sportswear is                                                                                                                  benefits and challenges of your amazing
     On her passion for the outdoors                                come in regularly to show me pictures from                 tough
                                                                                                                                of thefor  us. Our
                                                                                                                                        world.    Towomen’s
                                                                                                                                                       this day,business       is focused
                                                                                                                                                                    she inspires      me in                                                                                                             tough for us. Our women’s business is focused                                                                                                                store spaces?
     “I started as most others do, with cross-coun-                 the trips they took and thank me for helping               on
                                                                                                                                thetechnical
                                                                                                                                     way she apparel
                                                                                                                                                 greets aand      product
                                                                                                                                                             stranger    or you
                                                                                                                                                                              goesmight
                                                                                                                                                                                     out of                                                                                                             on technical apparel and product you might                                                                                                                   “We have a lot of pride in our buildings. They
     try road trips and summers camping with my                     them. One woman bragged once that because                   her way
                                                                                                                               need        to help
                                                                                                                                      on your         a long-lost
                                                                                                                                                   Africa    safari orfriend.
                                                                                                                                                                         yourShe      is my
                                                                                                                                                                                  Iceland                                                                                                               need on your Africa safari or your Iceland                                                                                                                   are both historical brick buildings in the center
     family. The sound of a tent zipper is still the                of our training, trip-mates were asking her for             guru.
                                                                                                                               trip  —The
                                                                                                                                        items other
                                                                                                                                                thatwoman,
                                                                                                                                                       customers  a close
                                                                                                                                                                      can’tfamily   friend,
                                                                                                                                                                             just run   off                                                                                                             trip — items that customers can’t just run off                                                                                                               of downtown. We know this is our store heritage
     best way to wake up in the morning.””                          help, when it was her first time out. We offer              gave
                                                                                                                               to  Oldme   my to
                                                                                                                                        Navy    tenacity.
                                                                                                                                                    buy.” She taught me that with                                                                                                                       to Old Navy to buy.”                                                                                                                                         and will never change that part of our image.
                                                                    free classes and trip planning. The goal is not             hard work and determination I could be any-                                                                                                                                                                                                                                                                                          Rene and I both enjoy going to work because of
      On
       By the
            Cara best  kinds of adventures
                    Griffin                                         only  to make
                                                                    attending       people
                                                                                college     more
                                                                                         in the   confident
                                                                                                early 1980s, to    plan
                                                                                                                Frank,          thing I your
                                                                                                                               What’s     wanted.     She strategy?
                                                                                                                                                 online     came from nothing and              By Cara Griffin                                       attending college in the early 1980s, Frank,       What’s your online strategy?                         By Cara Griffin                                     business,” but after graduating from Montana        the atmosphere. I couldn’t imagine showing up
     “My first backpacking trip was meeting Joe                     trips,
                                                                    whosebut   to increase
                                                                            family           the chances
                                                                                    had a history  in retail,ofwent
                                                                                                                a great
                                                                                                                     to         madedoherself
                                                                                                                               “We        not sellinto   one We
                                                                                                                                                    online.    of the
                                                                                                                                                                    mademost    successful
                                                                                                                                                                            a conscious                                                              whose family had a history in retail, went to      “We do not sell online. We made a conscious                                                              State University, he decided that Whitefish,        at a strip mall for work. We hope this feeling

      O                                                                                                                                                                                        O
     (husband) zarkand Bryan
                         Outdoor(cousin)   in January
                                      Supply             on the
                                                is a specialty      experience   in the outdoors.”
                                                                    work as a computer     programmer at Dillard’s.             women I on
                                                                                                                               decision     know.
                                                                                                                                                thatOn    top of this,
                                                                                                                                                       because           she feel
                                                                                                                                                                    I don’t    also like
                                                                                                                                                                                     taughtI               zark Outdoor Supply is a specialty        work as a computer programmer at Dillard’s.        decision on that because I don’t feel like I         In 1947, Frank and Jessie Stephens opened           Montana was “the only place I could live.”          transcends to our customers. Really the only
     Appalachian      Trail
                   shop      in sub-zero
                          that   serves astemps      duringfor
                                              a “home”          a    While he eventually made his way back to the               me offer
                                                                                                                               can   patience     and graceanything
                                                                                                                                            the customer         in all thing
                                                                                                                                                                            betterbusiness
                                                                                                                                                                                      than                 shop that serves as a “home” for          While he eventually made his way back to the       can offer the customer anything better than          the doors of Frank’s Shirt Shop in downtown            “The proximity to rivers, lakes, Glacier Park,   challenge of our spaces is our Main Street location
     winter thru-hike.
                   outdoorIn 2015
                              goods Joeinand  I tried
                                           more        ourthan
                                                    ways    first   On   how shop,
                                                                     outdoor    outdoor     brands
                                                                                       his time         design for
                                                                                                    at Dillard’s  included      and personal.
                                                                                                                               anybody     else isShe    taught
                                                                                                                                                     already       me toonline.
                                                                                                                                                                doing      handleAnd  chaosI               outdoor goods in more ways than           outdoor shop, his time at Dillard’s included       anybody else is already doing online. And I          Whitefish, Montana — at first, the Stephens’        and a ski resort made it difficult to be anywhere   in Kalispell. It’s the classic story of a downtown
     Hut-to-Hut      trek inshop,
       one. The quaint        the Swiss
                                     which Alps.   The Haute
                                              is located     in a   women
                                                                     going through their buyer training program.                withbelieve
                                                                                                                               still  a steady in hand
                                                                                                                                                   customerand service.
                                                                                                                                                                  a clear mind.
                                                                                                                                                                             That isShetheis   one. The quaint shop, which is located in a           going through their buyer training program.        still believe in customer service. That is the       priority was selling quality men’s clothing.        else,” says Stephens. “I was fortunate enough       that was sucked dry by strip development outside
     route    is an established
       renovated                   trail right
                    house, is nestled    and each
                                                in theday   you
                                                        upscale     “Outdoor     brands
                                                                     “So I had some        are training,”
                                                                                        retail  getting much      better
                                                                                                            he says.            my thing
                                                                                                                               one   mentor.”
                                                                                                                                            we still have that a lot of stores don’t           renovated house, is nestled right in the upscale      “So I had some retail training,” he says.          one thing we still have that a lot of stores don’t   After acquiring a neighboring clothing store,       to be given the opportunity to take over the        of downtown. However, there has been a highly
     end up in a picturesque Swiss mountain town                    at catering to female figures and fashions.
       neighborhood of the Heights in Little Rock, AR.                  Today the shop that Frank runs caters to               have. We try to beat it home to our employees.                  neighborhood of the Heights in Little Rock, AR.         Today the shop that Frank runs caters to         have. We try to beat it home to our employees.       the entire operation was renamed The Toggery.       business and have a career in a resort town.        fueled resurgence in downtown Kalispell with
     surrounded by mountains eating and drinking                    The motto used to be pink it and shrink                     On Dreaming, Planning, Living
          It’s been the area’s home for outdoor gear                 an upscale clientele in what he calls an “old-            My parents taught me that the customer is                          It’s been the area’s home for outdoor gear         an upscale clientele in what he calls an “old-     My parents taught me that the customer is              The family business was passed on in 1970         My wife, Rene, joined me six years later and        many new breweries, restaurants and retail. We
     the best food and wine you’ve ever had. The                    it, but women are not built like men and                    “We follow the Dream – Plan – Live motto.
       since 1972. The store’s current owner Jim Frank               money” neighborhood of Little Rock. The                   always right and if you are not sure about it,                  since 1972. The store’s current owner Jim Frank       money” neighborhood of Little Rock. The            always right and if you are not sure about it,       to Frank’s son, Gary. Over the course of 30         brought the shop another level of passion for       took the risk and renovated an old building on
     trail was not easy … but the combination of the                not all of us look good in pink. Brands like                This motto represents our life and our work. It
       describes Ozark Outdoor’s early incarnation as                store offers high quality outdoor clothing                then the customer is always right. I probably                   describes Ozark Outdoor’s early incarnation as        store offers high quality outdoor clothing         then the customer is always right. I probably        years, Gary broadened the store’s scope to          retail. It could not have been a better fit for     the very early cusp of this resurgence. It was a
     scenery, the challenge and the food was truly my               Arc’teryx and Rab have taken big strides in                 is a cyclical practice of continuing self-growth
       a hardcore gear store that had several investors              and equipment, with a stated philosophy “to               say yes too many times but in the long run I                    a hardcore gear store that had several investors      and equipment, with a stated philosophy “to        say yes too many times but in the long run I         offer both men’s and women’s clothing, and          the both of us.”                                    risk, but we felt really good about the timing,
     perfect adventure.”                                            making clothing that really fits a woman’s                  and exploration. The motto is a call to action
       in its early years, but uncertain financial footing           provide customers with the products, services             try to pick my battles carefully.”                              in its early years, but uncertain financial footing   provide customers with the products, services      try to pick my battles carefully.”                   footwear. This family tradition continues today,       Known by brands in the industry for              location and how it fit our image.”
                                                                    figure. Other brands like Kuhl, Aventura                    wherein one process fuels the next, as one
       before finding its way in the ’80s.                           and knowledge to help them get the most out                                                                               before finding its way in the ’80s.                   and knowledge to help them get the most out                                                             as Gary’s son Trek Stephens and Trek’s wife,        its elevated product curation and creative
     On her path to store ownership                                 and prAna are making quality clothing for                   adventure sets dreams for another. We offer free
     “WhenBefore  his girls
                other family  purchased
                            were  playingthewith store outright
                                                   dolls, I was      of all their
                                                                    women         outdoor
                                                                              in plus   sizes,adventures.”
                                                                                                too. There’s a small           How     do you compete
                                                                                                                                presentations    on trips towith
                                                                                                                                                              helpdiscounters,
                                                                                                                                                                   fuel the dream,                Before his family purchased the store outright     of all their outdoor adventures.”                  How do you compete with discounters,                 Rene, currently own and operate The Toggery         merchandising, The Toggery combines its             How important is the aesthetic of the
       in 1986,business.
     playing      Frank had    already
                           I had  alwaysspent   timeofworking
                                           dreamt       having          Here, Frank
                                                                    percentage     of shares   his thoughts
                                                                                      my customers       thatonare
                                                                                                                 theunder
                                                                                                                     store’s   big-box
                                                                                                                                maps andstores     andto
                                                                                                                                            resources   online
                                                                                                                                                           aid insellers?
                                                                                                                                                                  planning and the             in 1986, Frank had already spent time working           Here, Frank shares his thoughts on the store’s   big-box stores and online sellers?                   in Whitefish and Kalispell, Montana.                legacy of 50-plus years of retail with some         store to you?
     myat own
           the shop    in his
                 business.      teenage
                            I really        years when
                                     love working.            his
                                                        I spent     astrategy
                                                                      size fourandandthe   specialty
                                                                                       a larger         retail market
                                                                                                   percentage    that arein    “The
                                                                                                                                gear most    important
                                                                                                                                       to help you live category   in thatthat
                                                                                                                                                         it. We believe    respect
                                                                                                                                                                               once            at the shop in his teenage years when his             strategy and the specialty retail market in        “The most important category in that respect           As for Trek Stephens, he says he “initially       modern retail magic. Here, Trek Stephens            “In our opinion, store aesthetic is equal to
     11brother    was one
         years (right   outofofthe  store’s
                                 high        investors.
                                       school)    with a After
                                                           local     general.
                                                                    size  12 and up. It’s good to see this shift in            isyou
                                                                                                                                  footwear.   I don’t
                                                                                                                                      step foot       think
                                                                                                                                                into the     a lot
                                                                                                                                                         cycle,    of people
                                                                                                                                                                 you’ll neverwant
                                                                                                                                                                              really           brother was one of the store’s investors. After       general.                                           is footwear. I don’t think a lot of people want      didn’t have any interest in working in the family   talks shop with us.                                 customer service and product selection. The
     family-owned high-end jewelry company. I                       production and marketing.”                                  get out of it — and it’s a great way to live.” n
     24 • Outdoor Insight • July 2018                                                                                                                                outdoorinsightmag.com
       52 • Outdoor Insight • June 2019                                                                                                                           outdoorinsightmag.com        52 • Outdoor Insight • June 2019                                                                                                      outdoorinsightmag.com   40 • Outdoor Insight • May 2019                                                                                                       outdoorinsightmag.com

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          EVERYDAY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                performers
                                                                                                                                                                                                                                   s                                                                                                                                                   Cozy                                                                                                                                                                                                           High-tech & cool from
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Retro Returns with Modern Appeal

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     their heels to their toes
                                                                                                                                                                                                             WOOL?
                                                                                                                                                                                                          SYNTHETICS?
                                                                                                                                                                                                                                                                                                                                                                                       Comebacks                                                                                                                                                                                                    Garmont’s G-Radikal GTX, $400
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    The Footprint: Developed and tested with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    mountain guides at Chamonix’s Ecole Nationale
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        building from the inside out with our Anatomically
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Directed Design and the use of our erGOlast,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Double Damper and Heel-Lock.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             years from now, designers will still be trying to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             build more functionality into the lightest possible
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             outdoor boots — boots that are longer lasting,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            If Merchandised Correctly, Brands Can Pay Lots of Bills via Sock Sales.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          We ask Executives to Share Best Practices In-Store. By Suzanne Blecher
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     B       E       Y      O       N       D         T     H      E           P      A      C      K

                                                                                                                                                                                                            GETTING                                                                                                                                                                                                                                                                            Laid-back comfort is the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               word for Fall ’19, with soft,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    des Sports de Montagne, the G-Radikal GTX
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    is lightweight, protective and form fitting.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Features include a Vibram sole with Mont
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Oboz’ Bridger Vent Mid, $150
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        The Footprint: In women’s and men’s styles,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             supportive and will go further faster.”

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Scarpa’s ZG Pro, $245

                                                                                                                                                                                                            BEYOND                                                                                                                                                                                                                                                                             snuggly looks proliferating.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Vintage fabrications, in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    rubber compound, a contoured erGo foot last
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    and G-Wrap fit system, Double Damper shock
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        the Bridger features panels of breathable mesh
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        framed by supportive and durable Nubuck
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             The Footprint: This easy-lace hiker, which pairs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             a nubuck leather upper and Gore-Tex weather
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          SOCKS CAN BE A FICKLE BUSINESS.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Take weather for example, it can
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 of the sock preventing blisters.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 For Spring 2019 Wigwam is also
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          play a large role in the hosiery a                                                                                                     adding more run and hike-specific
                                                                                                                                                                                                           THE BIASES.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    absorbers and a Heel-Lock. The upper, made of       leather to keep feet cool and comfortable.           protection with a lightweight dual-density
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               particular Sherpa, corduroy and                                                                                                                                                                                                                                                                            consumer chooses to wear. “The                                                                                                         socks to its offerings.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    tough and durable Lenzi Putek fabric, includes      Its Granite Peak outsole has grippy rubber,          polyurethane shock-absorbing midsole and a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               handcrafted sweaters, are re-                                                                        the Gore-Tex Performance Comfort waterproof/        4-mm-deep toothy lugs and a lightweight ther-        Vibram Salix outsole, weighs in at a nimble one                                              new norm is that if we want to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               emerging in a variety of looks                                                                       breathable membrane. The boot has a remov-          moplastic polyurethane chassis. It includes a        pound, 6.6 ounces (for a half pair in size 42). A                                            meet the retailer’s needs, we need                                                                                                     2. Purpose-Driven Product
                                                                                                                                                                                                                    BY LOU DZIERZAK                                                                                                                                                                                                                                                            slated for the season ahead.                                                                         able, washable foot sleeve that provides interior   signature O FIT Insole. There’s also a waterproof    slightly wider forefoot and a rounded toe box                                                to have the manufacturing ability                                                                                                         As lifestyle and comfort inter-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    padding.                                            version.                                             add comfort.                                                                                 to adjust and follow the regional                                                                                                      sects in socks, “we are getting far
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               By Suzanne Blecher                                                                                   Bill Dodge, CEO, Garmont International North        Chuck Roth, Design Director: “Not everyone wants     Mark Mathews, VP–sales, North America: “We                                                   season retail trends,” comments                                                                                                        more requests for lifestyle-ori-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Bruce Barrows, VP- business                                                                                                            ented point-of-sale materials than
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    America: “Garmont continues to emphasize fit,       or needs a waterproof boot. The Bridger Vent Mid     see a lot of outdoor professionals and enthusi-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              C
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          development for Standard                                                                                                               ever before,” Pictor continues.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    comfort and performance in all levels of the        feels like putting the top down on a convertible     asts shopping our heavier-duty boots for working
                                                                                                                                                                                            Since the founding of Smartwool in                                                                                                                                                                                                                                                                                                                                                                      product offering. Now more than ever, we are        car — airy and comfortable. Even a hundred           outdoors. Our Fuego has long been a top choice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Merchandising Co. For optimal                                                                                                          The exec is seeing younger con-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           oncept III Founder David Parkes                                                                                                                                                                                                                                                flexibility with its Fox River brand,                                                                                                  sumers who want product with
                                                                                                                                                                                            1994, outdoor enthusiasts have been                                                                                                                                                                                                                                                                                            saw his first Sherpa in 1963. He
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Standard Merchandising invested                                                                                                        fashionable appeal. QSD market-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          $2 million in technology in 2017.                                                                                                      ing executive Carine Villeneuve
                                                                                                                                                                                            learning about the benefits of Merino                                                                                                                                                                                                                                                                                          started his career at pile and faux                                                                                                                                                                                                                                            Catering to longer winters and                                                                                                         explains that “consumers want
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           fur maker Borg in the UK before                                                                                                                                                                                                                                                summers can lead to increased                                                                                                          products that help them heal.”
                                                                                                                                                                                            wool. With the growth of brands like                                                                                                                                                                                                                                                                                           crossing the pond to Malden Mills                                                                                                                                                                                                                                              sales and happier customers all                                                                                                        EC3D compression socks address
                                                                                                                                                                                            Smartwool, Ibex and Icebreaker, the                                                                                                                                                                                                                                                                                            in 1976 to develop and merchan-                                                                                                                                                                                                                                                around.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Lily Trotters Dots-A-Plenty                  Athlete Wrightsock with CEP sleeves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 foot pronation, supination and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           dise the fabric (along with other                                                                                                                                                                                                                                                 Here are some other moves                                                                                                           plantar fasciitis pain.
                                                                                                                                                                                            baselayer market is no longer dominat-                                                                                                                                                                                                                                                            sliver knits). At the time, “the demand was super-high and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          working for brands at retail.   Merino wool blended with                             want to use a performance fabric,                    Consumers want socks that
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          bamboo offers natural moisture                       but sacrifice soft touch in doing                 solve problems. Fox River’s

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         B
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              the margins were super-high” for Sherpa, he says.
                                                                                                                                                                                            ed by synthetic fiber constructions. But,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     1. Feel-Good Fabrics            management, thermo-regulation,                       so, you’re going to lose at retail.               Barrows explains that shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 In the 1980s, the fabric took a backseat to polar fleece, only                                                                                                                                                                                                                                             “Consumers around the world   odor resistance and all-day                          People will pick it up and put it                 “want to know what this product
                                                                                                                                                                                            over 20 years later, some old biases                                                                                                                                                                                                                                                              to have started gaining more traction over the last two to                                                                                                                                                       Merrell Rove Mid, $200                                                                     are making more conscious       comfort “giving peace of mind                        right back,” says Joe Gaither,                    will do for me and it needs to                                                                ags are all the rage. The lifestyle outdoor trend        torso fit. An Active Shield compartment separates dirty gear from
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              three years. “I think Sherpa is having a resurgence because                                                                                                                                                                                                                                                 buying choices by seeking out   to those who want to feel good                       Feetures! VP-marketing.                           be communicated visually.” For                                                                has taken hold in the pack and bag category,             clean clothes, and a compact daypack zips off the main pack.
                                                                                                                                                                                            about wool still remain. “Wool is itchy.”                                                                                                                                                                                                                                                         the sliver knit machine is extremely versatile,” explains                                                                                                                                                                                                                                                                                   about their purchase,” the exec
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          fabrics that not only perform, but                                                      FootZen, which markets non-                    him, “it is not just acceptable to                                                            with consumers seeking out comfort, ease of                Urban commuters also continue to drive trends in this category.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          also have a softer footprint on says.                                                binding socks for the comfort                     list features.” Consumers want to
                                                                                                                                                                                            “Wool shrinks.”                                                                                                                                                                                                                                                                                   Parkes, adding, “It can offer many different fabrications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          the planet” (and their feet), notes“Texture and feel are very                        and footwear solutions market,                    see what the sock is designed for,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               use, style and personalization options in the              “From a practical perspective – let’s use Seattle or Portland as
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              because you are dictating to each stitch which fiber type                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        latest crop of bags.                                     examples – many people in those cities bike to work, the sun sets
                                                                                                                                                                                              “The industry has done such a good                                                                                                                                                                                                                                                              will be blown into it.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Sockwell director of marketing, important – this is typically an                     uses synthetic MedDry yarns                       along with one or two key benefits.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  “We see more and more travel revolving                early, it’s grey and gloomy most of the time,” says Dana Kafka,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Sarah Bailey. American-grown    indicator of quality,” shares Kim                    which are soft on the skin in its                    For example, the Swiftwick

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 BORN IN ADVENTURE. RAISED IN THE CITY.
                                                                                                                                                                                            job pushing synthetics for the last few                                                                                                                                                                                                                                                              Sherpa, or faux shearling, is either 100 percent polyester or                                                                                                                                                                                                                                                                            Gross, chief strategist for sales                    line. Combined with antimicrobial                 Flite XT is a cross-training sock                                                             around being outside and bringing the gear you           director of sales and marketing at Jack Wolfskin USA.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              a blend of polyester and acrylic. Wool can also be introduced                                                                                                                                                                                                                                                                               and marketing at Lily Trotters.                      mohair, MedDry offers “a very                     engineered to improve stability                                         need with you,” says Gregory product manager Matthew Connors.                    “Having a pack that’s functional, practical, and delivers on safety,
                                                                                                                                                                                            decades. There are a lot of consumers                                                                                                                                                                                                                                                             into the mix. As the yarn forms a jersey stitch, fiber is                                                                                                                                                                                                                                                  “The sock department The brand provides retailers with                                gentle interaction with the skin to               during activities that require lat-                                     “Overall, the trend of adventure travel is growing and we’ve built             plus looks cool is important. The Fall/Winter 2019 Neuron packs
TOP                                                              THREE TRENDS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         should be    one
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Ready forof
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             thethe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 pool, thefree
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            beach,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               try-onthe  trail
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       socks  “asorwe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    the   street.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      believe  to              avoid irritation and friction,” says              eral motion. GripDry (a nanofiber                                       the pack to suit the variety of activities and packing styles to suit          use large patterned reflective surfaces to create attention at night
                                                                                                                                                                                            who grew up with a bias against wool,”                                                                                                                                                                                                                                                            blown into the stitch to present a high pile fabric. It is a very
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         most profitable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  KHOMBU has  real-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 you covered
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          love “All
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               us, isSeasons.    All she
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      to wear us,”   theadds.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Time”.              Tanya Pictor, VP-marketing for                    blended with olefin) prevents
                                                                                1 Consumers “get” wool                                                                                                                                                                                                                                                                                                                                                                                        practical fabric and hard wearing, with abrasion resistance                                                                                                                                                                                                                                                                                                                                                                                                                                                                any adventure.”                                                                and the Proton 18 uses bright LEDs surrounding the perimeter of
                                                                                                                                                  Craft Active Intensity Baselayer

                                                                                                                                                                                            says Mark Koppes, VP–product at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              estate per square foot Socks should not feel thick or                                 FootZen parent co., Implus.                       slippage and keeps the foot dry.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Gregory’s new Tetrad and Women’s Tribute adventure travel                    the pack.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              and a good warmth value.                                                                                                                                                                                                                                                                                   in the store and a lot           bulky, and should have the abil-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              FIND US AT                                          At Wigwam, more styles from                    AnkleLock technology gives extra
                                                                                2 Synthetics still lead the way                                                                             Icebreaker. “People have to be re-intro-                                                                                                                                                                                                                                                             Toad&Co’s Sherpa reinterpretation takes on a 1970s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              campy, feel-good vibe. “It’s a look back to simpler times
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         of bills should be paid ity to “slide from sneakers into
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         for from sock sales.”            work shoes,” according to Gross.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               the brand now incorporate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Wigwam’s INgenius NXT technol-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 support around the ankle. There
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 are other benefits, but these
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         packs, MSRP $179.95-$239.95, are designed to work as travel lug-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         gage. Each pack features a lightweight, internal frame with adjustable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Jack Wolfskin’s Proton 18, MSRP $179.95, is a commuting pack
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        with LED lights sewn into the perimeter of the pack, so the user is
                                                                                                                                                                                            duced to how Merino wool has evolved                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Mark Comcowich,               OUTDOOR RETAILER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Feetures! new marled look is cre-                    ogy, a strategically positioned                   are the meat of the product. In                                                                                                                        more visible while riding at night. The suspension system sits close
                                                                                3 Versatility and style are key                                                                                                                                                                                                                                                                                                                                                                               that align with the free spirit of getting out and experiencing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Darn Tough Sales and             ated through a new fabric for a                      knit-in lining, which moves mois-                 short, as per Swiftwick marketing
                                                                                                                                                                                            and how comfortable it is against the                                                                                                                                                            Toad&Co’s Telluride Sherpa Jacket, Indigo Flannel LS Shirt,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              life on the trail under the open sky,” says Kyle Boettcher,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Marketing Director.              JULY 23-25
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          better, softer fit and feel. “If you                 ture away from skin to the outside                manager Rebecca Henson, “this
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Left to right: Mystery Ranch Street Zen Pack; YLE Roll Pack; and Osprey
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Transporter Flap Pack.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        to the back with a central air channel, air permeable back padding
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              VP–design/merchandising/supply. The Telluride Sherpa                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      and breathable mesh fabric.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       BOOTH# 46143-UL
                                                                                                                                                                                                                                                                                                                                                                                             Primo SS Crew and Five-Pocket Mission Ridge Pant.
                                                                                                                                                                                            skin. It’s about getting consumers to                                                                                                                                                                                                                                                             Jacket mixes fashion and outdoor in a reversible number

                                                                                                                                                                                            touch, feel and overcome their biases.”
                                                                                                                                                                                                                                                                                                                                                                                outdoorinsightmag.com                                                                                                                                                       January 2019 • Outdoor Insight • 23                                                                                                                                                                         FOR APPOINTMENTS AND INFORMATION  CONTACT:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    42 • Outdoor Insight • MICHELLE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           August 2018 BELLIA | MICHELLEB@EFNY.COM | 212-629-0282, EXT. 255 | WWW.KHOMBU.COM                                                       outdoorinsightmag.com                   18 • Outdoor Insight • January 2019                                                                                                                         outdoorinsightmag.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    50 • Outdoor Insight • August 2018                                                                                                          outdoorinsightmag.com
            30 • Outdoor Insight • December 2016                                                                                                                                                                                                   outdoorinsightmag.com

Performance Apparel                                                                                                                                                                                                                                                                                                                                                   Lifestyle Apparel                                                                                                                                                                                                           Footwear                                                                                                                                                                                  Hosiery                                                                                                                                                                                                    Packs

                                                                                         Primus Onja Stove                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              OUTDOOR EYE
                                                                                                                                   CAMPING                                                                                                                                                                                                                                                                                                                              KNIVES
                                                                                                                                                                                                                               Kelty Sequoia 4-person Tent                                                                                                                                                                                                                                                                                                                                                     OUTDOOR EYE                        N E W     P R O D U C T S             /    S U N G L A S S E S                                                                                              OUTDOOR EYE                           N E W           P R O D U C T S
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       NEW PRODUCTS
                                                                                                                                MILLENNIALS
                                                                                                                             Kelty Ardent Pack                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     RMU / YLE PRO 110 SKI: Taking

                                                                                                                                                                                                                                                                                                                                                                                                                     EVERYDAY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   design inspiration from a fish surf-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Native / The Griz                                                                                                                                                                                                                                        Old Town / Topwater 120 PDL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   board, the Yule Pro 110 features a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  XL frame
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   stable yet floaty, surf-inspired con-
 Big Agnes Sentinel 30°F double sleeping bag

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          The inspiration behind the Griz?                                                                                                                                                                                                                         Designed to be a “total fishing package in a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   struction, with hints of biomimicry

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       PVC sidewalls
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          The big and iconic grizzly bear,                                                                                                                                                                                                                         compact, nimble format,” the Topwater 120 PDL

                                                                                                                                                                                                                                                                                                                                              PADDLE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          of course. This XL frame is the                                                                                                                                                                                                                          is an ultra-stable, highly maneuverable boat. It                                                                                                                                                                from the noses and torsos of tiger

                                                                                                                                                                                                                                                                                                                                              ON HEROES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          largest in the Native product                                                                                                                                                                                                                            joins Old Town’s family of pedal-powered kayaks,                                                                                                                                                                sharks. A shorter turn radius makes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          line and the first active piece                                                                                                                                                                                                                          featuring the PDL Drivesystem. “The Topwater 120                                                                                                                                                                this a good option as an inbounds
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          designed with side venting. Like                                                                                                                                                                                                                         PDL rounds out our most sought-after lineup of                                                                                                                                                                  ski, with responsiveness and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          its namesake, the Griz frame                                                                                                                                                                                                                             compact feature-rich angling kayaks,” says Ryan                                                                                                                                                                 strength too. MSRP $899.99.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          is made for “trailblazing in the                                                                                                                                                                                                                         Lilly, brand manager at Old Town. Its ultra-stable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Beartooth Mountains or chilling                                                                                                                                                                                                                          hull allows anglers to glide quietly and efficiently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          by the river.”                                                                                                                                                                                                                                           through any water conditions.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          MSRP $109 to $129.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       UPF 40+
                                                                                                                                                                                     Sierra Designs
Klymit Static V Sleeping Pad                                                                                                                                                         Summit Pack

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          B Y             C A R A                       G R I F F I N

                                                                                                                                                                                                                                                                                                                                                                                  I
                                                                                                                                                                                                                                                                                                                                                                                          n the outdoor knife category,                                              their pocket or on their belt.                                       desire a distinctive design that resonates with                   Tifosi / Aethon                                                                                                                                                                                                                                                                                                                                                                                  SMITH / 4D MAG GOGGLE:                                                                                                            BLIZZARD / ZERO G 95: The main
                                                                                                                                                                                                                                                                                                                                                                                          function and performance                                                   Sometimes function is the least                                      them as an individual.”                                           The newest cycling sunglass
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Wraparound frame
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             This new goggle features                                                                                                          innovation of the Zero G 95 is Carbon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   C

                                                                                                                                                                                                                                                                                                                                                                                          have always been must-                                                    of their worries.”                                                       CRKT’s Pilar knife series is among its most                    from Tifosi is built to not only                                                                                                                                                                                                                         Chaos / Boardwalk Seaside Lifeguard Hat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             BirdsEye Vision, a lens technol-                                                                                                  Drive 2.0 Technology, a 3D carbon                   M

                                                                                                                                                                                                                                                                                                                                                                                          haves. Increasingly, style                                                  Performance and function                                            popular EDC lines. Designed by Denmark’s                          protect from the sun, but also                                                                                                                                                                                                                           This dyed and natural straw lifeguard hat offers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ogy that extends and curves                                                                                                       fiber frame that is integrated over the             Y

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            to keep wind and debris out                                                                                                                                                                                                                              UPF40+ protection. It has an interior sweat-
                                                                                                                                                                                                                                                                                                                                                                                          and aesthetic are taking                                                 remain critical for brands,                                            Jesper Voxnaes, a sailor and outdoor                                                                                                                                                                                                                                                                                                                                                                                                                               below the sightline, offering a                                                                                                   woodcore of the ski and is designed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            of the eyes. The 100 percent                                                                                                                                                                                                                             band and a chin strap with toggle adjuster.                                                                                                                                                                                                                                                                                  CM

                                                                                                                                                                                                                                                                                                                                                                                          center stage, too, as clean                                             regardless of “style” trends. The                                       adventurer, the name Pilar is an homage to                                                                                                                                                                                                                                                                                 The brim width is 11 centimeters. MSRP $24.99.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             25 percent increase of overall                                                                                                    to reduce weight, increase safety and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            UV-protective wraparound,                                                                                                                                                                                                                                                                                                                                                                        field of view, according to the                                                                                                   deliver downhill performance. The net
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  MY

                                                                                                                                                                                                                                                                                                                                                                                          and modern designs drive                                               new Sprint Series of knives from                                         Ernest Hemingway’s boat, which Hemingway                          wide lenses offer unobstructed                                                                                                                                                                                                                                                                                                                                                                   brand. It also includes updated                                                                                                   result is a touring ski that is lightweight        CY

                                                                                                                                                                                                                                                                                                                                                                                          the Everyday Carry knife                                               Buck Knives are modern and                                               infamously ventured around in and used to chase                   peripheral vision for riders.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             MAG technology to lock the                                                                                                        and functions as if it were designed               CMY

                                                                                                                                                                                                                                                                                                                                                                                          category in a trendy                                                 stylish knives that feature a unique                                       German U-boats in the Caribbean during WWII.                      Lenses can be swapped with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             magnetic lens in place with                                                                                                       specifically for a high level of downhill
                                                                                                                                                                                                                                                                                                                                                                                  direction.                                                                  ball bearing technology. They are                                           The knife has a distinctive blade shape and                       three sets of lenses using
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   K

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             release levers on either side of                                                                                                  performance. A unique product in the

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Protective
                                                                                                                                                                                                                                                                                                                                                                                     “At Gerber, we work hard to have                                        positioned as an everyday carry knife                                        handle style, and has an aesthetic that consumers                 Tifosi’s Podium interchange
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             the frame. MSRP $280.                                                                                                             touring category. MSRP $840.
                                                                                                                              Ro                                                                                                                                                                                                                                                                                                                                                                                                                                                                            technology. Grilamid TR-90
                                                                                                                                 ku
                                                                                                                             Tw m Ne                                                                                            g                                                                                                                                                 a finger on the pulse of the EDC/                                         with an entry level price point.                                                                          gravitate towards. “The
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                                                                                                                                                                                                                              Ba
                                                                                                                                                                                                                                                                                                                                                                                  Pocket Dump culture,” says Kylie                                            “A knife can give you status, kind                                          MODERN                      inspired design has an
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            frames keep the glasses light-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            weight and durable.
                                                                                                                                        n Te
                                                                                                                                             nt                                                                    Slee                                                                                                                                                           Williamson, brand communication                                          of like a watch or sunglasses,” notes                                          DESIGN                      interesting back story
                                                                                                                                                                                                            gree                                                                                                                                                                                                                                                                                                                                                                                            MSRP $69.95.

                                                                                                                                                                                                     20
                                                                                                                                                                                                          De                                                                                                                                                                      specialist, Gerber Gear. (See our                                        Brooks. “We have been focusing quite                                           TRENDS                      that speaks to the way
                                                 Sierra Designs High Side Tent
                                                                                                                                                                                              Um
                                                                                                                                                                                                ak
                                                                                                                                                                                                                                                                                                                                                                                  sidebar on #pocketdump trends.)                                          a bit on style and aesthetics lately, but                                      BRING                       we work with the
                                                                                                                                                                                     Ro
                                                                                                                                                                                       ku
                                                                                                                                                                                          m
                                                                                                                                                                                                                                                                                                                                                                                  “We’ve noticed that folks are                                             all the while making sure that the blade                                      THE                         custom knife making
                                                                                                                                                                                                                                                                                                                                                                                  increasingly looking for everyday                                          performs and is safe. I believe we are                                       COOL                        community to bring
                                                                                       Nemo Helio LX Pressure Shower
                                                                                                                                                                                                                                                                                                                                                                                  carry knives that have character                                           doing all of this very well.”                                                FACTOR                      designs to life,” says
                                                                                                                                                                                                                                                                                                                                                                                  and that can speak to a person’s                                               At Columbia River Knife & Tool                                           TO THE                      Flagg.
                                                                                                                                                                                                                                                                                                                                                                                  identity.”                                                                (CRKT), the brand works with a                                                EDC                           “The EDC category
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Costa / Vela                                                                                                                                                                                                                                           Sunday Afternoons / Bug-Free Cruiser Net Hat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            With its Hydrolite nosepads,
                                                                                                                                                                                                                                                                                                                                                                                     Gerber’s new Jukebox, which                                            diverse roster of creative designers                                          CATEGORY. is a growing trend and                                  adjustable temple tips and a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   This hat conceals a net stowed in the crown with-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Classic shape                                                                                                                       out changing its classic profile. It offers comfort
                                                                                                                                                                                                                                                                                                                                                                                  comes out in June, hits on this                                           from around the world to bring “a                                                                         an important part of                  classic shape, the new Vela                                                                                                                                                                                                                            along with chemical-free protection. The net is                                                                                                                                                                                                                                                                                      Team OS1st Athlete: Justin McLamb
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        (wearing OS1st AS6 Arm Sleeves & FS4+ Compression Bracing Socks)
                                                 Nemo Stargaze

                                                                                                                                                                                                                                                                                                                                                                                  trend. The Jukebox’s design features                                      unique point of view” to its knife                                            our business,” adds Flagg.                                        frame is made to perform                                                                                                                                                                                                                               easily untucked for full head and neck protec-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          SOCKS WITH PURP
                                                   Recliner

                                                                                                                                                                                                                                                                                                                                                                                  an extended tang and its look is a                                        designs.                                                                         Leatherman, the iconic multi-tool brand, is                    in style. The style is part of                                                                                                                                                                                                                         tion. Black mesh provides visibility. Treated with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            the OCEARCH Collection,                                                                                                                                                                                                                                PFC-free durable water-repellent finish. MSRP $64.
                                                                                                                                                                                                                                                                                                                                                                                  throw-back to the old barbershop                                            “Style and aesthetic are important                                          not only fine-tuning product aesthetic but is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            which supports OCEARCH,
                                                                                                                                                                                                                                                                                                                                                                                  blades. The Jukebox has tortoise                                         drivers across the CRKT product line,”                                         also reinventing its brand aesthetic, with a new                  an at-sea lab led by explorers
                                                                                                                                                                                                                                                                           Photo: Sierra Designs High Side tent by Mason Strehl

                                                                                                                                                                                                                                                                                                                                                                                  shell andlonger
                                                                                                                                                                                                                                                                                                                                           Clothing, footwear and gear stay fresher,         marblewith
                                                                                                                                                                                                                                                                                                                                                                                                     colorthe
                                                                                                                                                                                                                                                                                                                                                                                                            options  that
                                                                                                                                                                                                                                                                                                                                                                                                                 powerful                                  says Doug Flagg, VP of marketing &                                             logo and brand refresh for 2019.                                  and researchers who generate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Kokopelli Packraft / Recon
                                                                                                                                                                                                                                                                                                                                                                                  “align and elevate
                                                                                                                                                                                                                                                                                                                                           odor protection of innovative, ever-advancing             the user’s
                                                                                                                                                                                                                                                                                                                                                                                              Microban          identity,”
                                                                                                                                                                                                                                                                                                                                                                                                          technologies.                                    innovation, CRKT. He adds, “style                                                 Thirty-five years after Tim Leatherman started                 critical data and put science                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               OS1st® socks are designed with strategically
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Perfect for road-to-river whitewater or an after-
                                                                                                                                                                                                                                                                                                                                                                                  Williamson says.                                                         and aesthetic are especially vital to the                                      the brand by creating a multi-tool in his garage,                 on the side of sharks. The                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  grade support along with unique features
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   work paddling session, the durable Recon has
                                                                                                                                                                                                                                                                                                                                           Don’t miss our “Odor Control: Myths vs.ChrisFacts”  workshop
                                                                                                                                                                                                                                                                                                                                                                                            Brooks,         on July
                                                                                                                                                                                                                                                                                                                                                                                                      director        26th
                                                                                                                                                                                                                                                                                                                                                                                                                 of brand                                  Everyday Carry (EDC) category. Our                                             the brand is redefining its positioning and                       Vela is named for “pez vela,”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            or “sailfish” and is designed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   0.9 mm PVC sidewalls and 0.9 mm PVC floor.                                                                                                                                                                                                                                                                                           and to help prevent recurring symptoms from
                                                                                                                                                                                                                                                                                                                                           at 11AM in the Trend and Design Center (#155-415) to learn the dirty
                                                                                                                                                                                                                                                                                                                                                                                  management, Buck Knives, agrees that                                     research has shown that consumers                                              unveiling Leatherman FREE, an entirely new                                                                                                                                                                                                                                                                               It is self-bailing and weighs in at 18 pounds,                                                                                                                                                                                                                                                                                       foot and leg pain. Socks with Purpose® feat
                                                                                                                                                                                                                                                                                                                                           little secret behind silver and other odor-control myths.                                                                                                                                                                                                        to be “as majestic as its fishy
                                                                                                                                                                                                                                                                                                                                                                                  “style and aesthetics are very important                                                                                                                platform of multipurpose tools which aims to                                                                                                                                                                                                                                                                             with a 210 Diamond-Ripstop Nylon full-length
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            namesake.” Available in Shiny                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               target Plantar Fasciitis, Achilles tendonitis,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   inflatable floor and Integrated seat. The new
                                                                                                                                                                                                                                                                                                                                                                                  in an Challenge”
                                                                                                                                                                                                                                                                                                                                           Stop by our Fresh Bar and take the “Sniff    EDC.” Adds Brooks,      “Mostwe’re
                                                                                                                                                                                                                                                                                                                                                                                                       to see how      folks                             Gerber Gear’s Straightlace is a slip joint                                       offer an elevated user experience.                                Coastal Fade (pictured) and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 heel/arch pain, bunions and shin splin
                                                                                                                                                                                                                                                                                                                                                                                  will purchase
                                                                                                                                                                                                                                                                                                                                           leading the industry in anti-odor solutions           off of seamlessly
                                                                                                                                                                                                                                                                                                                                                                                          that merge    looks and how    the
                                                                                                                                                                                                                                                                                                                                                                                                                       into                             knife designed      microban.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 to open and close without a                                 Leatherman’s new FREE collection is its most                   Matte Deep Teal Crystal.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Recon aims to bring commercial raft durability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   to the packraft category.                                                                                                                                                                                                                                                                                                            Compression Bracing Socks can also be us
                                                                                                                                                                                                                                                                                                                                           your systems.                          knife feels in their hands or looks in                                traditional lock.                                                                 extensive product launch ever. Items in the
                                                                                                                                                                                                                                                                                                                                                                                                                                                     ©2017 All Rights Reserved. MICROBAN is a registered trademark of Microban Products Company.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        after long runs or any activity.
                                                                                                                                                                                               Tepui Modular Canopy Tent
                                                                                          Mountainsmith Trippin Fanny Pack

                                               34 • Outdoor Insight • August 2017                                                                                                                                                               outdoorinsightmag.com                                                                      VISIT BOOTH #250-105
                                                                                                                                                                                                                                                                                                                                                              18 • Outdoor Insight • May 2019                                                                                                                                                                            outdoorinsightmag.com      18 • Outdoor Insight • June 2019                                                                                                            outdoorinsightmag.com                              22 • Outdoor Insight • June 2019                                                                                                                                    outdoorinsightmag.com            10 • Outdoor Insight • January 2019                                                                                                                               outdoorinsightmag.com

                                                                                                                                                                                                                                                                                                                                  paddle-on.indd 1                                                                                                                                                                                      6/20/2017 11:42:33 AM

Camping                                                                                                                                                                                                                                                                                                                                                               Cutlery                                                                                                                                                                                                                     Eyewear                                                                                                                                                                                   Water Sports                                                                                                                                                                                               Snow Sports

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OUTDOOR INSIGHT MEDIA PLANNER 2021
OUTDOOR INSIGHT MEDIA PLANNER 2021
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Consumer Surveys                                                                                                                                                                                                                                                                                                                                                                                                                                        CARPE
                                                                                                                                                                                                                                                                                                                                                                                                                                                       TRENDEM
Trend Insight: A snapshot of what’s resonating with consumers to help make
smarter business decisions, inspire creative solutions, and generate original ideas.                                                                                                                                                                                                                                                                                                                                                                 Seize the Trend

  TRENDINSIGHT                                                       We surveyed 120 outdoor consumers. Here is what they told us.               TRENDINSIGHT                                                      We surveyed 106 active/outdoor consumers. Here is what they told us.                                       TRENDINSIGHT                                                      We surveyed 100 consumers. Here is what they told us.

                                                                                                                                                    Consumers
                                                                                                                                                    Weigh in on                                                             Is sustainability/eco-friendliness an important factor for you
                                                                                                                                                                                                                                                                                                                                   Cold Weather
       Outdoor                                                          Are you a member of a
                                                                        loyalty program for any
                                                                                                           How often do you shop
                                                                                                           for outdoor apparel,                     Sustainability                                                          when selecting apparel, footwear or gear to purchase?                                                  Purchasing                                                                1%                                 When dressing for winter
       Consumers                                                        outdoor specialty retailers?       footwear or gear online?
                                                                                                                                                                                                                                                                       62%                                                                                                                                     NO                               sports do you “layer”
       Talk Specialty                                                                      Yes               Less than 6X per year
                                                                                                                                                                                                                                                                                                                                                                                                                        99%
                                                                                                                                                                                                                                                                                                                                                                                                                                                your outfit to achieve
                                                                                                                                                                                                                                                                                                                                                                                                                                                maximum warmth?
                                                                                                                                                                                                                                                                                                                                                                                                                          YES
                                                                                                                                                                                                                                                                                                       27%

                                                                                                                                                                                                                                      10%
                                                                                                                                35%
                                                                             47%             53%                65%
                                                                                                                                                                                                                                  Not Important                Somewhat important                 Very Important                                                                                    If yes, which of these “layers”                                    48%
                                                                                                                                                                                                                                                                                                                                                                                                    do you consider most critical?
                                                                                                                                                                                                                            “Yes, I consider this when comparing items, but it needs to be obvious on the tag or
                                                                                                                                                                                                                            marketing that these products are eco/sustainable, otherwise it is difficult to differentiate          AS WINTER ROLLS IN WE ASKED
                                                                                                                                                                                                                            between competitors.” MALE 30                                                                                                                                                                                37%
                                                                                                                                                                                                                                                                                                                                   consumers for feedback on how they keep warm
                                                                                                                                                                                                                            “It’s not important to me because I need quality, and sustainability is not often known                in the cold. We also asked how eco issues factor

                                                                            No
       WE ASKED OUTDOOR ENTHUSIASTS TO SHARE                                                                                                         SUSTAINABLE AND ECO-FRIENDLY PRODUCTS                                  for quality.” FEMALE 48
                                                                                                                                                                                                                                                                                                                                   into purchasing decisions, and how inclined
       their thoughts on the outdoor retail experience,                                                      More than 6X per year                   are a major talking point for outdoor brands at                        “Eco-friendly is second on my list of important things to think of when making a
                                                                                                                                                                                                                                                                                                                                   they are to purchase used gear and to shop at
       including in-store, online and on social media.                                                                                               the moment — with good reason. In our exclusive                        purchase. Comfort is the most important thing.” FEMALE 32
       Sixty-five percent of survey respondents said                                                                                                                                                                                                                                                                               consignment shops. Ninety-five percent say they’d
                                                                                                                                                     research on these pages, we surveyed more                              “I’m not convinced that all sustainable products are ‘greener.’” MALE 42
       they shop for outdoor footwear, apparel and                                                                                                   than 100 active/outdoor consumers about their                                                                                                                                 consider buying used gear. Questions regarding
                                                                                                                                                                                                                            “To be completely honest I buy clothing based on the way it looks. If I see something                                                                                          14%
       gear online more than six times per year, with 63                                                                                             thoughts on sustainable products, the marketing                                                                                                                               hang tags and labels generated interesting results:
                                                                                                                                                                                                                            that catches my eye, environmentally friendly or not, I’ll purchase it.” FEMALE 29
       percent shopping at an online site affiliated with                                                                                            of these products, and about their own role in the                                                                                                                            some respondents focused on garment care, while
                                                                                                                                                                                                                            “It is becoming increasingly important. I currently feel like many things are called
       a brick-and-mortar store. Forty-eight percent                                                                                                 sustainability discussion. Ninety-five percent of                                                                                                                             others used labels to identify material content.
                                                                                                                                                                                                                            eco-friendly as a selling point, but I suspect the sourcing is insignificantly more
       said they’d be willing to pay $10 for same-day                   How much would you                 Do you require a discount on              consumers told us that brands that are working to                      sustainable and that they will behave insignificantly differently in the landfill. If I had            Next-to-skin performance fabrics are trending,
       delivery from an outdoor specialty store. When                   be willing to pay for              product before purchasing it              be sustainable should advertise it. Seventy-seven                      actual reason to believe that something is truly sustainable/eco-friendly, then yes. But
                                                                        same-day delivery from an                                                                                                                                                                                                                                  with respondents reporting that base layer is a
       it comes to social media, Facebook is the channel                                                   when you shop in an outdoor               percent told us they would be willing to pay more                      I am highly skeptical of most that make this claim, as I suspect it is largely a marketing
       consumers told us they use the most in following                 outdoor specialty retailer?        specialty store?                                                                                                 ploy to appeal to people who want this.” FEMALE 38                                                     key layer in their cold-weather wardrobe. And
                                                                                                                                                     for an eco-friendly product. Yet 44 percent said                                                                                                                                                                                                     Mid-layer                    Outer-layer                    Base layer
       specialty stores, with Instagram a close second.                                                                                              they place “very little” consideration on the eco                                                                                                                             78 percent of consumers said that purchasing a
                                                                                                                                                                                                                            “I like it, but the product has to be appealing without it.” FEMALE 33
       Outdoor consumers also shared thoughts on                                                                                    82%              impact of the packaging and shipping of products                                                                                                                              garment described as eco-friendly makes them
       buying outdoor products on Amazon. (See page                                                                                                  they buy online. Consumers also weighed in on                                                                                                                                 “feel good.” n
       38 for those answers.) And we asked “What                                                                                                     the retailer’s role in the sustainability equation.
       makes an outdoor specialty retailer great?” Turn                                                                                                                                                                Are you willing to pay                                                                                      The survey, conducted by MESH01, included
                                                                                                                                                     See our back page for those interesting replies. n                                                                                                                                                                                               “Tough question. It really depends on wind conditions, temperature and
                                                                                                                                                                                                                       more for a sustainable/                     How much more would you be
       to our back page for those answers. n                                                                                                         The survey, conducted by MESH01, included                                                                                                                                     100 respondents, active men and women, aged                        precipitation. I live in Maine and I never go anywhere without a waterproof layer.
                                                                                                                                                                                                                       eco-friendly product?                       willing to pay for a sustainable /
       The survey, conducted by MESH01, included 120                                                                                                 106 active/outdoor sports participants, men and                                                                                                                               18-60, with an average age of 38 years old.                        Summer or winter. My mid-layer has become very important for regulating heat.”
                                                                                                                                                                                                                                                                   eco-friendly product?
                                                                                 48%                                                                                                                                                                                                                                                                                                                  Male / 60
       respondents, men and women.                                                                                                                   women, aged 18 to 55.
                                                                                                                                                                                                                       No                                                        26%        26%                                                                                                       “The outer layer is very critical as conditions may change quickly. A proper water
                                                                                                                                                                                                                                                                      20%                                                                                                                             and wind repellent layer that can be removed and reapplied quickly is best as
           CARPE                                                                                                                                         CARPE                                                                                                                                                                         CARPE                                                          conditions and body temperature changes.” Male / 47
          TRENDEM           SEIZE THE TREND!                                                                                                            TRENDEM           SEIZE THE TREND!
                                                                                                                                                                                                                                    23%                                                                16%                            TRENDEM          SEIZE THE TREND!

                                                                         20%             23%                                                                                                                                                                                                                      11%                                                                                 “Though all are important to make the system work, I focus on the base layer to
                                                                                                                                                                                                                                                                                                                                                                                                      ensure proper moisture-wicking away from the skin.” Male / 48
      Trend Insight Consumer is a feature within Outdoor Insight
                                                                                                  8%           8%      10%                          Trend Insight Consumer is a feature within Outdoor Insight                                                                                                                    Trend Insight Consumer is a feature within Textile Insight
      that delivers research conducted on the MESH01 Platform.                                                                                      that delivers research conducted on the MESH01 Platform.                                                                                                                      that delivers research conducted on the MESH01 Platform.            “The base layer sets the stage for everything else. If you are not warm and
      MESH01 collects data from a select panel of sports                                                                                            MESH01 collects data from a select panel of sports                                                                                                                            MESH01 collects data from a select panel of sports
      enthusiasts. For information on the Mesh01 Platform, contact
                                                                          Zero   Up to   $10 to   $20+
                                                                                                                                                    enthusiasts. For information on the Mesh01 Platform, contact                             77%                                                                                  enthusiasts. For information on the Mesh1 Platform, contact
                                                                                                                                                                                                                                                                                                                                                                                                      protected at the core, you won’t be warm or appropriately protected at any
                                                                                                                                                                                                                                                                                                                                                                                                      other level.” Female / 47
      Brian Bednarek at 603-766-0957 or brian.bednarek@                                                       Always   Never      Sometimes         Brian Bednarek at 603-766-0957 or brian.bednarek@                                                                  Not                                                        Brian Bednarek at 603-766-0957 or brian.bednarek@
                                                                                  $10     $20                                                                                                                                                                                    $5-$10    $10-$15    $15-$20      More
                                                                                                                                                                                                                                                                    willing to
                                                                                                                                                                                                                      Yes
      mesh01.com. For more information on Trend Insight                                                                                             mesh01.com. For more information on Trend Insight                                                                                                            than $20         mesh01.com. For more information on Trend Insight
      Consumer and how your company can participate, contact                                                                                        Consumer and how your company can participate, contact                                                          pay more                                                      Consumer and how your company can participate, contact              “Base layers are most important unless it’s extreme weather, then the outer layer
      Jeff Nott at 516-305-4711 or jnott@formula4media.com.                                                                                         Jeff Nott at 516-305-4711 or jnott@formula4media.com.                                                                                                                         Jeff Nott at 516-305-4711 or jnott@formula4media.com.               is more important – being waterproof or windproof.” Male / 38

                                                                                                                                                                                                                                                                                                                              44 • Outdoor Insight ~ January 2019                                                                                                         outdoorinsightmag.com
    36 • Outdoor Insight • May 2019                                                                                      outdoorinsightmag.com    54 • Outdoor Insight • June 2019                                                                                                                    outdoorinsightmag.com

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OUTDOOR INSIGHT MEDIA PLANNER 2021
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2021 Editorial Calendar

Outdoor Retailer + Snow Show                                                          Outdoor Retailer Summer Market

    January 2021        Features                       Ad Close   Materials Due               July 2021       Features                       Ad Close    Materials Due

    Outdoor             Trends:                        01/04/20   01/08/21                    The Great 8     8 Outdoor Retailers Identify   06/7/21     06/11/21
    Retailer+           Apparel, Footwear, Gear                                               in Outdoors     Key Opportunities and
    Snow Show           Category Coverage:                                                                    Challenges Moving Forward
    Issue               Cutlery
                        Optics                                                                                + Trade Show Preview
                        Skin Care
                        Snow Sports Preview
                        Watches / GPS

                                                                                  NEW DATES
    Winter 2021         Features                       Ad Close   Materials Due               August 2021     Features                       Ad Close    Materials Due

    Outdoor             Our exclusive product          01/05/21    01/12/21                   Summer          Hosiery                         07/14/21    07/21/21
    Insight             showcase to highlight what’s                                          Market          Hydration
    Gear Guide          on shelves now                                                        Show Issue      Amphibious Footwear
                        mixed with inspirations                                               +               Paddle Sports
                        and opportunities for                                                 Outdoor         SUPs
                        Fall 2021.                                                            Insight         Racks
                                                                                              Gear Guide      Packs
                                                                                                              Trail Running & Hiking
                                                                                                              Electronics
                                                                                                              Pet Products
                                                                                                              Skin Care
                                                                                              Bonus           Sunglasses
                                                                                              Distribution:   Sandals
                                                                                              ORSM            Outdoor Lifestyle

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Circulation and Advertising Rates
Reaching the retail stores that drive the business in the outdoor category.

 WHO                                                                           WHERE

                                       Sporting Goods
                                                                                                      New England
           Manufacturers                   Stores                                                                    Pacific
                                                                                    Mid-
                                                  Department                       Atlantic
                                                  Stores/Mass                                                5%
                                17%                merchants
                                                                  MAILED                                            16%
                    11%                 4%                                                     16%
                                                                  6,000
                                                                                                                      15%
                                                                                              16%
                                                                BONUS SHOW
                                                                DISTRIBUTION                                        17%
                                68%                                                                     15%                    Mountain
                                                                  1,000
                                                                                  South
                                                                                 Atlantic

                                                                                                   South                   North
                    Outdoor Specialty including                                                    Central                 Central
                  Snowsports and Running stores

Advertising Rates
 Ad Size                                          1X                  2X                      4X

 Full Page                                        $3,400              $2,950                  $2,450

 1/2 Page                                         $2,210              $1,920                  $1,595

 1/3 Page                                         $1,870              $1,625                  $1,350

 1/4 Page                                         $1,360              $1,180                  $ 980

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 Outdoor Insight Magazine
 Web Site
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    Outdoor Insight Magazine Website                                        outdoorinsightmag.com
      Duration                                                      Top Banner   Side Box

          3 Months                                                   $1,500       $1,000             14,050+
          6 Months                                                   $2,750       $2,000             PAGE VIEWS

        12 Months                                                    $5,000       $4,000

    Outdoor Insight Magazine E-Delivery Notification                                 (4x per year)
         Ad Size                                                                  Per issue

         Side Box                                                                 $350
         Banner                                                                   $500
         Sponsored Content Block (Advertorial + Web Ad)                           $2,500             2,900+
                                                                                                        DIGITAL
    Sponsored Content Email Campaign                                                                 DISTRIBUTION
        Ad Size                                                                   Per issue

        Sponsored Content Block + Advertorial                                     $2,000

Statistics source: Google Analytics October, 2019 - October, 2020

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Contact Information
Editor-in-Chief              Publisher
Cara Griffin                 Jeff Nott
914-309-6100                 516-305-4711
cgriffin@formula4media.com   jnott@formula4media.com

Contributors                 Sales
Emily Walzer                 Katie O’Donohue
Jennifer Ernst Beaudry       828-244-3043
Bob McGee                    kodonohue@formula4media.com
Suzanne Blecher
                             Sam Selvaggio
                             212-398-5021
                             sselvaggio@formula4media.com

                             Production
                             Brandon Christie
                             516-305-4710
                             bchristie@formula4media.com
                             formula4media.com/production.html

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