2020 Print online eVentS - elektroboerse-smarthouse.de - weka fachmedien
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elektroboerse-smarthouse.de
M e d i a G U IDE
2020
Print online E V ENT S
● ●
v v
w w Online
geprüft
Contact
Media
Tiffany Dinges Corina Prell
Sales Sales Manager Events Ad s ca re er ma rk
et
Hotline +49 89 25556-1
Phone +49 89 25556-1363 Phone +49 89 25556-1393 363
stellenanzeigen@elekt
tdinges@weka-fachmedien.de cprell@weka-fachmedien.de roboerse-smarthouse.de
Editorial office Publishing house manager
Cornelia Meier Peter Eberhard
Editor in Chief Publishing house manager
Phone +49 89 25556-1391 Phone +49 89 25556-1385
cmeier@weka-fachmedien.de peberhard@weka-fachmedien.de
Service
Jeanette Blaukat Rosi Böhm Uschi Wittmann Antje Kien
Disposition print ads Assistenz Database Management Database Management
TPhone +49 89 25556-1014 Phone +49 89 25556-1307 Phone +49 89 25556-1847 Phone +49 89 25556-1065
jblaukat@weka-fachmedien.de Fax +49 89 25556-1670 uwittmann@weka-fachmedien.de akien@weka-fachmedien.de
rboehm@weka-fachmedien.de
Hildegund Rössler Nelli Schulz Julia Hecker
Disposition Disposition customized newsletter Disposition banners
Phone +49 89 25556-1474 Phone +49 89 25556-1483 Phone +49 89 25556-1475
hroessler@weka-fachmedien.de nschulz@weka-fachmedien.de jhecker@weka-fachmedien.de
address for advertising material:
werbemittel@weka-fachmedien.de
2 Richard-Reitzner-Allee 2 · 85540 Haar · Telefon +49 89 25556-1363 · Fax +49 89 25556-1670 · media@elektroboerse-smarthouse.de
Media portrait
media portrait 1
1 Title: elektrobörse smarthouse 12 Advertising: Tiffany Dinges, Sales
2 Characteristics: The future belongs to the smart building. Because only with Phone: +49 89 25556-1363
intelligent solutions is it possible to optimise the energy tdinges@weka-fachmedien.de
consumption of buildings, increase comfort and increase safety. For 13 Editorial office: Cornelia Meier, Editor in Chief
electricians, planners and installers, this is an immense opportunity cmeier@weka-fachmedien.de
to make a name for themselves as well-trained and informed
contacts for building owners, property developers and architects.
14 Editorial to advertising ratio: 2017 = 12 issues*
elektrobörse smarthouse supports electricians, planners and
installers in their daily work with sound information and total pages: 630 pages = 100%
competent reporting on electrical installation, intelligent building editorial content 531 pages = 84.29%
technology, building automation, modern lighting solutions and advertising content 99 pages = 15.71%
renewable energies, safety technology, etc. of which
3 Target group: Electrician trade
15 Editorial content analysis 531 pages = 100%
4 Publication frequency: 14 issues (including special issues)
editorial content per topic 473 pages = 89.08%
5 Format: A4 operating 32 pages = 6.03%
6 Volume: 72th volume 2020 industry news, trade fairs 106pages = 19.96%
7 Subscription rates: Subscription (incl. special issues): electroinstallation 57 pages = 10.73%
Domestic € 50.00/ Overseas € 62.00 (incl. special issues) building automation 88 pages = 16.57%
building technology 43 pages = 8.10%
bus-guide only emitters 6 pages = 1.13%
Domestic subscription€ 15.00 lighting 35 pages = 6.59%
Overseas subscription€ 19.00 market overviews 30 pages = 5.65%
Single copy rate: products 61 pages = 11.49%
smarthouse € 5.00 renewable energies
bus-guide € 10.00 (PV, heat pumps, power storage) 15 pages = 2.82%
8 Organ: - others
(title, editorial, contents, imprint,
9 Membership: IVW advertiser index) 53 pages = 9.98%
10 Publishing house: WEKA FACHMEDIEN GmbH
* (incl. bus-guide )
technology & trends 5 pages = 0.94%
Richard-Reitzner-Allee 2, 85540 Haar
Phone: +49 89 25556-1307
www.elektroboerse-smarthouse.de
www.weka-fachmedien.de
3 11 Publisher: -
Circulation /
distribution /
technical data
Circulation and
media information 2020 distribution analysis
Circulation audit: * Structure of the domestic market circulation by Nielsen-areas
(plus distribution Austria and Switzerland)
Circulation breakdown: copies per issue/annual average
(July 1st 2018 to June 30th 2019)
print run: 24,539
total circulation: 24,242 abroad: 89
Kiel
sold circulation: 124 abroad: 12 Rostock Nielsen V + VI
Abonnements: 33 member copies: – 6 10.6 % = 2,548 copies
Nielsen I
other sales: 91
14.9 % = 3,604 copies
Bremen 5
1 Berlin
controlled circulation: 24,118
remainder, archive 297
and voucher copies: Nielsen II Muenster
25.0 % = 6,039 copies 2 Nielsen VII
Cologne
7 9.4 % = 2,281 copies
3a Erfurt Dresden
Frankfurt
Koblenz
Nielsen IIIa
14.4 % = 3,467 copies
Geographic circulation breakdown: Nielsen IV
Nuremberg
economic region share of total circulation 17.4 % = 4,214 copies
Stuttgart
% copies
Nielsen IIIb 4
Germany 99.6 24,153 8,.3 % = 2,000 copies
3b
Munich
Freiburg
abroad 0.4 89
total circulation 100.0 24,242
Summary of the survey methodology
base (domestic total circulation): 24,153=100%
* except special issues period of analysis: July 2019
4
media information 2020 Technical data
Printing technique / completion Loose inserts, bound inserts, tip-on ads, CDs
printing technique: w
eb-fed offset, saddle stitching loose inserts:
Paper: 65gr/m² improved LWC minimum size: 105 x 148 mm
maximum size: 10 mm smaller than the magazine on each side
magazine format: 210 mm width x 297 mm height minimum weight: 150 gsm for single leaf
add 5mm per trimmed edge for bleed size maximum weight: on request
Type area: 186 mm width, 260 mm height, positioning: best possible
4 column (each 43 mm) loose inserts must be delivered cut and folded and as a finished product and be adapted for
Place all picture elements (including logos, QR codes) 4 mm from the outer edge. mechanical processing
Files preferably as unseparated individual pages in PDF format V1.3 or V1.4. placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
Exact specifications can be obtained from the following contact persons: bound inserts:
Hildegund Roeßler, Disposition, Phone +49 89 25556-1473 extent: 4 pages (more on request)
Jeanette Blaukat, Disposition, Phone: +49 89 25556-1014 minimum size: 105 x 148 mm
maximum size: format of the magazine
Address for advertising material: werbemittel@weka-fachmedien.de trimmed pages should have an additional 5 mm on each border to be cut off
minimum weight: 100 gsm for 4-page-products
File names should be given as in the example:
Placement only between the different sections.
Customer name_elboe-smarthouse_issue (for example: Mustermann_elboe_smart-
bound inserts must be folded and delivered in uncut format and be adapted for mechanical
house_1_20)
processing
tip-on ads:
Proof: Content proofs must be delivered in 4c based on the standard ”PSO_LWC_ folded products must be close to the gutter and be adapted for mechanical processing,
Improved_eci.icc” for offset printing. positioning on request
Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_ placement possibilities: print run and part of circulation of the tip-on inserts by zip codes
eci.icc” for offset printing, unless we may not print your ad.
The appropriate profiles may be downloaded at www.eci.org. CDs:
Small tonal value deviations are respectively within the tolerance range of the positioning on request
web offset printing. Black tone surfaces are to be underlined with 40 % raster in Delivery date for loose and bound inserts and tip-on ads:
cyan. In case of questions or problems please ask your contact person. Please ask your contact person.
FTP access: on request
hofmann infocom GmbH, Emmericher Str. 10, 90411 Nuremberg
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for elbö_smarthouse
issue xy/2020“
5
Rates 2020,
advertising
formats
Advertising rates valid from Jan 1st, 2020
P 2 Additional charges
Position: We charge 10 % of the basic price for requested and confirmed placements
(at least € 200.-)
Colour: additional charge for each special colour on request
prices apply to Euroscale
1 Advertising formats and rates (in €)
Format b/w 2c 3c 4c Format: There is no additional charge for trim / printing gutter bleed.
3 Discounts (within a 12 month period, starting from the publication date of first ad)
1/1 page 5,210.- 6,080.- 6,900.- 7,710.-
Frequency discount Volume discount
3/4 page vertical 3 or more insertions 5% 3 or more pages 10%
3,850.- 4,770.- 5,600.- 6,400.-
3/4 page horizontal
6 or more insertions 10% 6 or more pages 15%
A5 (juniorpage) 2,930.- 3,530.- 4,050.- 4,530.- 9 or more insertions 15% 9 or more pages 20%
1/2 page vertical 12 or more insertions 20% 12 or more pages 25%
2,610.- 3,140.- 3,650.- 4,150.-
1/2 page horizontal
1/3 page vertical 1,730.- 2,280.- 2,780.- 3,290.- 4 Categories Business profile: 1/4 page EUR 800.-
1/3 page horizontal
only in special issues 1/2 page EUR 1,275.-
1/4 page vertical no discounts 1/1 page EUR 2,140.-
1/4 page horizontal 1,310.- 1,700.- 2,070.- 2,400.-
1/4 page 2-column 5 Special adverts
1/8 page 2-column more information and rates on page 8
1/8 page vertical 650.- 920.- 1,170.- 1,410.-
1/8 page horizontal 6 Contact
logo in market overview (print and online) 390.- Consultation and booking:
1/4 product ad* (overview) 690.- Tiffany Dinges, tdinges@weka-fachmedien.de, Phone: +49 89 25556-1363
*Product ads only bookable within defined topics and in layout of elektrobörse smarthouse special issues. No Digital data transfer:
discounts or agency commission applicable. Jeanette Blaukat, jblaukat@weka-fachmedien.de, Tel: +49 89 25556-1014
Online bookable, more informations on page 9, 12-13.
7,900.-
cover page 7 Terms of payment:
(no discounts)
2nd/3rd cover page 8,200.- Bank details: HypoVereinsbank München
4th cover page 8,390.- VAT No.: DE 811 190 616
IBAN: DE37 7002 0270 0035 7049 81
per mm (1-column) 5,00 6,20 7,10 7,90 SWIFT (BIC): HYVEDEMMXXX
2% discount for advance payment within 8 days after date of invoice
loose insert or net payment within 21 days of invoicing
loose insert up to 25 g incl. postage 6,125.-
min. order sum 600.-
6 VAT excluded, total circulation: 24,242 copies
media information 2020 formats
Examples for advertising formats
2/1 pages spread across gutter 2 x 1/2 across gutter 1/1 page 3/4 page horizontal 3/4 page vertical
width x height width x height width x height width x height width x height
420 x 297 mm u 420 x 143 mm u 210 x 297 mm u 210 x 215 mm u 148 x 297 mm u
394 x 260 mm 394 x 128 mm 185 x 260 mm 185 x 195 mm 136 x 260 mm
Junior Page trim size 1/2 page horizontal 1/2 page vertical 1/3 page horizontal 1/3 page vertical 1/4 page 1/4 page horizontal
width x height width x height width x height width x height width x height width x height width x height width x height
135 x 190 mm 147 x 210 mm u 210 x 143 mm u 102 x 297 mm u 210 x 110 mm u 72 x 297 mm u 102 x 143 mm u 54 x 297 mm u
185 x 128 mm 90 x 260 mm 185 x 90 mm 60 x 260 mm 90 x 128 mm 42 x 260 mm
1/4 page vertical
width x height
210 x 82 mm u
185 x 62 mm
1/8 page 1/8 page vertical u trim size: add 5mm per trimmed edge for bleed size
width x height width x height
102 x 82 mm u 54 x 143 mm u
90 x 62 mm 42 x 128 mm
1/8 page horizontal
width x height
210 x 51 mm u
7 185 x 31 mm
Special advertising
forms /
Elektroboerse smarthouse 2017-06_0_001.pdf;S: 1;Format:(210.00 x 297.00 mm);13. Jun 2017 13:17:45
Cover picture Ausgabe 6 22. Juni 2017
ZKZ 67 403 - 5 Euro
Customized Publishing Loose inserts:
elektroboerse-smarthouse.de
format: on request Whether print or On- including postage up to 25g:
rate: € 7,900.- line, with creativity and € 6,125.-
(no discounts) competence your requi- split-run by zip-codes /
rements and ideas into Nielsen area per 1,000:
the right Format. From € 245.-
the booklet in the desired
format, about Advertorial split-run by qualified
addresses per 1,000:
Bild: ©FRÄNKISCHE
pages up to Customer
magazines. € 430.-
Individual. Professional. minimum order sum:
Targeted. € 600.-
FRÄNKISCHE further loose inserts
Neue ServiceS für daS e-HaNdwerk Price on request
over 25g:
G eb äu d eau to matio n elek tro instal l at i o n l i cht
Entspannung trifft Hightech:
KNX in der Hotellerie
Gleich- oder Wechselstrom im
Niederspannungsnetz?
Modernes Licht
in alten Gemäuern on request
calculation run:
25,000 copies
Flap ❯ trendtag | advertorial Advertorial
format front: Intelligent nachrüsten format: 210 x 297 mm
105 x 297 mm Vernetzung ist eines der spannendsten Themen im Markt. Dabei rückt vor allem die
nachträgliche Vernetzung in den Fokus. Denn auch Bestandsimmobilien sollen in den
Genuss der hilfreichen Technik kommen. Dafür sind Systeme gefragt, die diese Nachrüstung with 5 mm bleed:
ohne große Umbaumaßnahmen und mit unkomplizierter Installation ermöglichen.
Format inside: 218 x 305 mm
Genau diesen Ansatz verfolgt frogblue, ein junges Münchner Unternehmen, dessen
Systemlösung mit Bluetooth LE funktioniert.
Ob Wohn- oder Gewerbeimmobilie, am Thema intel- vornehmen. Für die Einrichtung wird keine auf der Bau-
105 x 238 mm ligenter Gebäudetechnik kommt keiner vorbei. Auch
wenn immer noch viele Neubauten entstehen, liegt das
eigentliche Potenzial des Marktes bei den Bestandsge-
bäuden. Alleine im Bereich der Wohnbauten sprechen
stelle vorhandene Internetverbindung vorausgesetzt,
einzig Strom muss vorhanden sein.
Frogs und Cubes rate: on request
wir von mehr als 40 Millionen Häusern und Wohnungen Basiskomponenten sind die »Frogs« zur Montage in der
in Deutschland. Doch auch im Gewerbebau müssen tiefen Unterputzdose. Sie werden einfach hinter vor-
sich Bestandsimmobilien gegen die Flut an Neubauten handenen Schaltern bzw. Tastern montiert, mit diesen
profilieren, und wie ginge das besser, als mit intelligen- verbunden und funktionieren schon ohne weitere Pro-
rate: on request
ter Gebäudetechnik. Nachrüstsysteme sind da die per- grammierung »Out of the Box«. Die Frogs bieten Schalt-
fekte Lösung, denn sie erlauben eine Aufwertung ohne oder Dimmfunktionen und steuern Jalousien und Roll-
aufwendige Umbauten. Doch auch für die Mieter selbst laden. Sie lassen sich mit wenigen Arbeitsschritten per
sind Systeme wie das von frogblue optimal, denn für Smartphone zu Gruppen zusammenschalten bzw. auch
ihren Einsatz braucht man keine Zustimmung des Ver- von Tastern an anderen Aktoren steuern. Zeitsteuerun-
mieters. Sie lassen sich beim Umzug wieder ausbauen. gen, wie sie in Treppenhäusern benötigt werden, oder
langsames Auf- bzw. Abdimmen lassen sich in der
Bluetooth – die clevere alternative App (iOS, Android) vom Fachmann konfigurieren – es
Warum Bluetooth? Weil es ein Weltstandard in Sachen wird keine zusätzliche, zentrale Intelligenz benötigt.
Kommunikation ist. 30.000 Hersteller weltweit, 10 Mil- »Cubes« sind die Erweiterungen des Systems, bei-
liarden Geräte, die Bluetooth verwenden – das spricht spielsweise in Form von Displays, Bewegungsmeldern
für sich. Unter Hausvernetzungs-Aspekten ist es vor oder PinCode-Tastaturen. Sie übernehmen die Visua-
allem die kürzlich eingeführte MESH-Erweiterung, die lisierung und Steuerung, wenn das Smartphone mal
Bluetooth zum unschlagbaren Partner in Sachen Ver- nicht zu Hand ist. Dank integriertem WLAN übernimmt
netzung macht. Denn bei dieser werden Befehle von das Display auch die Kommunikation mit der Umwelt
Komponente zu Komponente weitergesendet, bis sie und ermöglicht so den Fernzugriff.
den richtigen Adressaten erreichen.
Für damit befasste Betriebe wie auch Kunden bedeu- Perfekt skalierbar
tet Bluetooth zudem, dass keine speziellen Geräte an- Neben der unkomplizierten Nachrüstung ist es vor allem
geschafft werden müssen. Ein Smartphone oder Tablet die Skalierbarkeit, die das System für die Nachrüstung
reicht – schon kann der Elektriker die Programmierung von Bestandsbauten prädestiniert. Im Gewerbebau
lassen sich beispielsweise einzelne Einheiten »im lau-
fenden Betrieb« modernisieren. Auch die Funktionen
lassen sich unabhängig voneinander realisieren: Soll nur
die Lichtsteuerung automatisiert werden? Die Verschat-
tung mit einbezogen werden? Ganz nebenbei lassen
sich noch elektrische Verbrauchsdaten erfassen und
Bound inserts:
auswerten. Auch präsenzabhängige Steuerungen sind
mit wenigen Handgriffen programmiert und helfen so,
die Betriebskosten zu optimieren.
Im privaten Wohnbereich löst frogblue die Proble-
(including postage)
matik, dass die Umrüstung zum Smart Home oft von
aufwendigen Umbauarbeiten begleitet wurde. Natürlich
gibt es auch andere Funklösungen, doch im Vergleich
zu diesen kommt das System ohne »Zentralintelligenz«
aus, der Kunde kann also mit nur einem Frog starten
Bild: frogblue
und seine Lösung dann Schritt für Schritt ausbauen.
2 pages € 5,625.-
www.frogblue.com
66 elektrobörse 7-8.2018
document6102326875088605737.indd 66 elektrobörse 1.2018
10.07.18 14:06 4 pages € 8,250.-
8 pages € 13,750.-
12 pages € 19,375.-
Delivery address for loose and bound inserts: further bound inserts on request
hofmann infocom GmbH, Emmericher Str. 10, 90411 Nuremberg calculation run: 25,000 copies
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for elbö_smarthouse issue xy/2020
8 Technical data see page 5
media informationen 2020 special issue
MESSESPIEG EL ❮
FP_Control_ebs_SH_BUS_0218v3.pdf;S: 1;Format:(189.37 x 266.98 mm);09.Oct 2018 10:21:07
WEKA Fachmedien GmbH
CONTROL4 / CONTROL4 DEUTSCHLAND GMBH WEKA Fachmedien GmbH
Headline Secure Videosystems – mit uns
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CONTROL4 DEUTSCHLAND GMBH Headline
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HALLE 5
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ann_ebs_ info@weka-fachmedien.de • www.weka-fachmedien
1/4 page € 690,-
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führender Hersteller von Automations- partnerschaften von fast 13.000 info@weka-fachmedien.de • www.weka-fachmedien
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technik, Multimedia-Produkten bis hin zur
Netzwerkausstattung von Wohngebäuden.
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Anwend
ung
formats: HALLE XX
STAND XX
HALLE XX
STAND XX
info@unternehmen.de • www.unternehmen.de
LOGO
transparent auf grau
oder weiß hinterlegt
Pure picture motive:
www.elektroboerse-smarthouse.de
3
Possible in the issues
company portrait 4c 89 x 100 mm
www.elektroboerse-smarthouse.de
1-2, 3, 5, 7-8, 9
1/1 page € 2.140,-
Text ad without motive:
1/2 page € 1.275,- Messespiegel 4c
max. 2.250 characters
1/4 page € 800,- Inform yourself in the Messespiegel about your trade fair novelty - be it a new
Text ad with motive:
Only possible in special issues product, a new application, a new technology or your trade fair appearance.
max. 1.750 characters
As a service provided by WEKA FACHMEDIEN, you can choose between a pure
possible in all special issues
No discounts and agency commissions! image motive, a combination of text and image or a text-based design.
Further samples and booking options on:
www.elektroboerse-smarthouse.de/media/anzeigen
9
Date / topics
2020
special issues
Main topics and product news
Issue Date
building renewable specials with market trade fair
operating electroinstallation buildingautomation lighting
technology energies inside cover page overview previews
measuring and connection techno- energy management door stations and street lighting, Industry leaders: out- fire and smoke
PD: 28.01.2020 testing technolo- logy: box terminals, and analysis systems door communi- lighting look, opportunities detectors
1-2
AD: 20.12.2019 gy for electrical couplings, plug con- cation for the and forecasts for 2020
DE: 08.01.2020 installations nectors, etc. smart city
workshop equip- Sockets and power Motion and presence Emergency call and light manage- battery storage Switches and Light+Building
ment and tools distribution in the detectors alarm systems ment, lighting connectors 08.-13.03.2020
PD: 27.02.2020 + trade fair news-
smart home control, DALI,
3
AD: 30.01.2020 letter*
Human Centric
DE: 27.01.2020
vehicle equip- underfloor instal- smart home server Lighting
ment lation (HCL)
software for Operating elements: climate control Fire and smoke Corridor and Energy analysis winner
electrical trade switches, buttons, radio and sun protection alarms emergency systems and products
PD: 09.04.2020 systems, etc. lighting energy manage- of the
4
AD: 13.03.2020 measuring and Roller shutter, blind ment for solar year 2020
DE: 06.03.2020 testing technolo- control Energy Efficient systems
gy for electrical lighting
installations
commercial ve- lightning and surge building security IP solutions and industrial lighting Cables and wires
hicles and equip- protection; and access control network technology
PD: 07.05.2020
ment Fire protection,
5
AD: 07.04.2020
residual current and
DE: 06.04.2020
miniature circuit
The new special issue „security“ provides solutions and products for all aspects of building security and reports vividly on innovations Motion and pre-
security
PD: 09.06.2020
special
in the fields of door communication and door stations, access control, video surveillance, surveillance cameras, presence and motion sence detectors
AD: 11.05.2020 detectors, fire and smoke detectors, emergency call and alarm systems, alarm systems, corridor and emergency lighting, network secu-
DE: 27.04.2020 rity, IT security, security software.
Workshop equip- cables and wires control panels, door stations and outdoor/garden solar modules, functional and beau- components and Intersolar
ment and tools for electrical instal- input devices door communi- lighting inverters, battery tiful at the same time: systems for pho- 17.-19.06.2020
PD: 10.06.2020
lation cation storage units design in a smart tovoltaics + newsletter*
6
AD: 12.05.2020 SicherheitsEXPO
underfloor instal- building
DE: 17.05.2019 24.-25.06.2020
lation
+ newsletter
10Software for the Sockets and power power distri- IP and network outdoor lightning planning software Apps for the trade operating terminals
7-8
PD: 16.07.2020 electrical trade distribution in the smart bution technology for solar systemsn inclusive
AD: 19.06.2020 home Climate control Copytest
DE: 16.06.2020 and sun pro-
tection
electric Electric mobility: char- Alarm systems, Emergency call lighting design Solar modules, Human Centric Lighting Measuring Security Essen
vehicles for the ging stations, wall fire protection, vi- and alarm sys- Software inverters, battery instruments for the 22.-25.09.2020
PD: 10.09.2020 IAA Nutzfahrzeuge
trades boxes, trends deo surveillance, tems storage units electrician
9
AD: 14.08.2020 24.-30.09.2020
building secu-
DE: 11.08.2020 + Messenewsletter*
Vehicle equip- underfloor installation rity and access
ment control
special issue bus-guide KNX- products
product news
bus-guide
PD: 07.10.2020 Products and solutions, practice and technology for the installation and use of building bus systems available on the
AD: 10.09.2020 market such as KNX, LON, LCN, eNet, Bluetooth, EnOcean, digitalSTROM, ZigBee and other standardised and proprietary
DE: 18.07.2020 systems. The new „bus-guide“ is the annual shopping guide that gives the reader an overview of the most interesting and
innovative products of the year. The bus-guide is the official organ of KNX-Professionals Deutschland e. V.
test & Operating elements: Smart Home Fire and smoke Human Centric smart solar tech- door communi- belektro
measurement switches, push but- Server and gate- alarms Lighting (HCL) nology cation 03.-05.11.2020
PD: 08.10.2020
10
for electrical tons, Radio systems ways + Messenewsletter*
AD: 11.09.2020
installation etc.
DE: 07.09.2020
special issue light LED lightning
issue light
PD: 04.11.2020 Trends and technical developments in indoor, outdoor, industrial and street lighting. Tips, tricks and news on Smart
special
AD: 08.10.2020 Lighting, Light & Sensor Technology, Human Centric Lighting (HCL), lighting control, DALI, industrial lighting, shop
DE: 24.09.2020 lighting, lighting planning, lighting management, lighting planning software, LED, corridor and emergency lighting,
energy-efficient lighting
software for the Connection techno- Drives and con- Door stations shop lighting Smart security techno- Motion and pre- GET Nord
electrical trade logy: box terminals, trols for the and door com- logy: alarm systems, sence detectors 19.-21.11.2020
PD: 05.11.2020 couplings, building munication fire protection, access + Messenewsletter*
11
AD: 30.09.2020 Connectors etc. control and video sur-
DE: 06.10.2020 Ambient Assisted Multimedia and veillance
Living multi-room sys-
tems
Structural fire Radio-based buil- Energy-efficient outdoor lightning Energy analysis readers‘ vote: BAU
protection ding automation building tech- systems for solar product of 11.-16.01.2021
PD: 10.12.2020 nology street lighting systems the year
12
AD: 13.11.2020 Underfloor Trends in motion Carbon monoxi- 2021
DE: 10.11.2020 installation: junction and presence de- de and heat de-
boxes, connection tectors tectors, leakage
units, cable ducts, etc. sensors *information about all newsletters see page 32
Subject to alterations
PD = publication date; AD= ad closing date; DE = Deadline for editorial contents
11Date / topics
2020
special issues
Ausgabe 1 | 08. Mai 2019 | ZKZ 67 403 | 10 Euro | elektroboerse-smarthouse.de official organ of The special issue of elektrobörse smarthouse bus-guide covers all topics of
the bus systems KNX, LON, LCN and proprietary systems available on the
Offizielles Organ
market. The bus-guide shows the possibilities of modern bus systems in
building system technology.
In the form of practical technical articles and the special section with
product presentations, the bus-guide thus offers a valuable source of in-
formation for professional practice on the way to an “intelligent building”
and serves the electrical trade as an annual reference work.
Elektroboerse smarthouse SH 2017-02_0_001_NEU.pdf;S: 1;Format:(210.00 x 297.00 mm);09. Aug 2017 15:57:15 The bus-guide is the official organ of the KNX-Professionals-Deutschland
e. V. (KNX Professional Germany).
Ausgabe 2 18. August 2017
ZKZ 67 403 - 10 Euro
elektroboerse-smarthouse.de
bus-guide 2020 „Trends & Products“
publication date: 07.10.2020
ad closing date: 10.09.2020
Deadline for editorial contents: 09.08.2020
Product ads (overview) on the following topics are possible:
- switch/pushbutton
- smart home server/gateways
- door communication
PRODUKTNEUHEITEN - video surveillance
2019 - blind drives
- fire/smoke detector
- presence/motion detector
- meteorological stations
Offizielles Organ
Titelstory
EIN SMART HOME, DAS MITWÄCHST
E L E K T R OI N STAL L AT I ON GE B ÄUDE AUT OM AT I ON N AC H GE F RAG T
FI/LS-Absicherung: Wenn Gebäudesteuerung Wann ist ein Smart Home
Platzbedarf vs. Selektivität zum Vergnügen wird tatsächlich smart?
12media-informations 2020 special issues
In the new special issue „safety“ we deal
LED technology has turned the world of with the extensive range of topics relating
lighting upside down. to building safety. Which measures can be
From planning to installation, everything taken to ensure the security of a building
has changed. and which products are used are the ques-
tions that we answer for the reader. New
products and technologies are attractively
In the special issue „Light“ of the presented in technical articles and product
elektrobörse smarthouse we illuminate the presentations, and practical tips are given
current trends and technical developments for tradespeople and building planners.
in indoor, outdoor, industrial and street
lighting. Tips, tricks and practical examples
from the planner‘s and electrician‘s point of
Important pillars of reporting are the fol-
view round off the coverage.
lowing product categories
- door communication and door stations
- access control
- video surveillance, surveillance cameras
- presence and motion detectors
- fire and smoke detectors
- emergency call and alarm systems
NEW!
special issue Light 2020 special issue safety 2020
publication date: 04.11.2020 publication date: 09.06.2020
ad closing date: 08.10.2020 ad closing date: 11.05.2020
Deadline for editorial contents: 24.09.2020 Deadline for editorial contents: 27.04.2020
13elektroboerse-smarthouse.de
elektroboerse-smarthouse.de
www.elektroboerse-smarthouse.de
www.elektroboerse-smarthouse.de is the IVW online audited web service
for decision-makers in the electrician trade. It reports about up-to-date de-
velopments and trends and provides tailor-made information for the work
routine within the industry. Together with the print medium elektrobörse
smarthouse and the special issue bus-guide, the web service addresses to
electricians, planners and furnishers.
There is much potential to electrician trade due to great technical de-
velopment, rising market needs and the energy transition in Germany.
www.elektroboerse-smarthouse.de offers well-grounded information and
proficient coverage as well as product news from building technology,
electric installation, technical lighting, building automation and renewable
energies.
www.elektroboerse-smarthouse.de is a target group specific communi-
cations platform for advertisers of the electro industry. It offers amongst
others sponsoring, newsletter advertising, banner advertising, event
announcements, webcasts and whitepapers.
News, products, experts
knowledge - just one click
away!
0 page
n 460,00
more tha ns per year*
Online impreWssio 08/2018 - 07/2019
-Online,
IV
geprüft * source:
18Categories: jobs, pictures, videos, encyclopedia, market place, job
market, events, shop, newsletter, media
Topics: Office equipments, business management, electric
installation, building automation, building technology,
lighting, photovoltaics
Status: web service for the electrician trade
URL: www.elektroboerse-smarthouse.de
Host: WEKA FACHMEDIEN GmbH
elektrobörse smarthouse
Contact: Richard-Reitzner-Allee 2, 85540 Haar
Phone: +49 89 25556-1363
Fax: +49 89 25556-1670
e-mail: media@elekroboerse-smarthouse.de
Editorial office: Cornelia Meier, editor
cmeier@weka-fachmedien.de
Media: Tiffany Dinges
tdinges@weka-fachmedien.de
19elektroboerse-smarthouse.de
Overview advertising formats
elektroboerse-smarthouse.de
Newsletter advertising Whitepaper Calendar entries Leaderboard
The elektroboerse-smarthouse. Introduce your whitepaper within Make your customers aware More information on banner
de newsletter delivers tailor- the editorial environment of of your important events. advertising see page 22
made up-to-date news, pro- elektroboerse-smarthouse.de and
duct reports and professional generate high-quality leads!
articles to your customers of More information on page 26
the electrician trade. Showroom with our online
The newsletter is the ideal
advertising formats at
platform for product presenta- www.elektroboerse-
tions and company or seminar Super-/Leaderboard € 330.-/€ 260.- smarthouse.de/media/
events. showroom
Wide Skyscraper 1
Wide Skyscraper 1
See page 30 and 31 for our (also in an English version!)
newsletter advertising formats.
Tape Ad € 170.-
Half Page
€ 170.-
€ 300.-
€ 170.-
Pushdown € 390.- Half Page
Billboard € 390.- More information on banner
advertising see page 22
Wide Skyscraper Tape Ad / Pushdown / Billboard
More information on banner More information on banner
advertising see page 22 advertising see page 22
Wide Skyscraper 2
Rectangle 300 x 200
Rectangle More information on banner
300 x 200 advertising see page 22
€ 90.-
€ 200.-
Ad Words
More information on banner Ad Words
20 advertising see page 22 € 95,-Medium Rectangle
Native Ad
More information on banner
advertising see page 22
€ 380,- Example Native Ad
Product image (min. 623 x 351
pixels, 16:9), logo (max. 300 x
45 pixels). Headline text: max. 50
characters incl. spaces; text: max.
160 characters incl. spaces, max.
Ad 200 KB
Medium Words
Rectangle € 70.-
€ 390.-
Native Ad
More information on banner
advertising see page 22 Native Ad
€ 390.-
Image gallery advertising
On request.
Suppliers‘ compass
Video advertising Premium entries in the suppliers‘
compass are highly-visible to your
Benefit from the high click-rates customers!
on elektroboerse-smarthouse.de • The exclusive ranking system
and use the media center as a ranks premium customers first
platform for your adverts – for when a product is searched for
your pre-roll, overlay or trade in the suppliers‘ compass
show clip.
Host your own video on • Keywords additionally boost
elektroboerse-smarthouse.de! your visibility in the right
context
More information on page 27
• Premium entries are mentioned
in the newsletter
More information on pages
24 - 25
Flashbar
More information on banner
advertising see page 22
Flashbar € 390.-
21elektroboerse-smarthouse.de
banner advertising
elektroboerse-smarthouse.de
Banner advertising We are happy to help with your banner design. Please ask your contact person.
Super-/Leaderboard Full Banner Wallpaper
Wallpaper
Wide Skyscraper 2 Wide Skyscraper 1
Wide Skyscraper 1
Page
Tape Ad Peel
Pushdown
Billboard
Ad
Words
Rectangle
Native Ad
Rectangle Ad
Half 300 x 200 Words
1. Position Medium
Page Medium
Rectangle Rectangle
Rectangle
300 x 200
2. Position
Flash Bar Native Ad
Super Leaderboard Tape Ad Wallpaper
€ 330.- / 1.000 ad impressions € 170.- / 1.000 ad impressions € 390.- / 1.000 ad impressions
(970 x 90 pixel, max. 200 KB) (970 x 30 pixel, max. 200 KB) Leaderboard (728 x 90 pixel)
Leaderboard Pushdown + Skyscraper (160 x 600 pixel, max. 200 KB)
€ 260.- / 1.000 ad impressions € 390.- / 1.000 ad impressions Medium Rectangle / Boombox
(728 x 90 pixel, max. 200 KB) (970 x 90 pixel to 970 x max. 415 pixel, max. 200 KB) € 390.- / 1.000 ad impressions
(300 x 250 pixel, max. 200 KB)
Wide Skyscraper 1 Billboard
Position 1 € 170.- / 1.000 ad impressions € 390.- / 1.000 ad impressions Native Ad
(160 x 600 pixel, max. 200 KB) (970 x 250 pixel, max. 200 KB) € 390.- / 1.000 ad impressions
image (min. 623 x 351 pixel, 16:9), logo (max. 300 x 45 pi-
Wide Skyscraper 2 Full Banner xel). headline text: max. 50 characters incl. space characters;
Position 2 € 90.- / 1.000 ad impressions € 135.- / 1.000 ad impressions text: max. 80 characters incl. space characters, max. 200 KB
(160 x 600 pixel, max. 200 KB) (468 x 60 pixel, max. 200 KB)
Ad Words
Floating Wide Skyscraper Rectangle 300 x 200 € 95,- / 1.000 Ad Impressions
€ 280.- / 1.000 ad impressions € 200.- / 1.000 ad impressions heading plus 2 lines
(160 x 600 pixel, max. 200 KB) (300 x 200 pixel, max. 200 KB), 25 characters per line incl. spaces
Half Page 1st or 2nd position on availability Logo/image: 100 x 53 pixels
€ 300.- / 1.000 ad impressions Flashbar
(300 x 600 pixel, max. 200 KB)
€ 390.- / 1.000 ad impressions
(970 x 100 pixel, max. 200 KB)
Data formats: GIF, JPEG, HTML, PNG in categories only, sticky
22elektroboerse-smarthouse.de
suppliers‘ compass
elektroboerse-smarthouse.de
media information 2020 Advertising formats / rates 2020
Suppliers‘ compass
About 1,600 companies are listed in the suppliers‘ index of www.elektroboerse-smarthouse.de.
It offers various possibilities to present your company: from a complete company portrait
including images and videos to company events and trade shows.
Advantages for premium suppliers:
• each editorial article containing your company name
features a box with all other articles about your company
• each editorial article containing a booked keyword
features a box with your company logo
• your company news within the editorial contents will
also be shown in the premium entry
• editorial mentioning of the premium entry on the
website and in the newsletter
• the exclusive ranking system displays premium
customers first when a product is searched for
• high visibility of the premium entry when a product
is searched for in the suppliers‘ compass: your logo is
displayed as well
• add events, pictures, videos or whitepapers to your
premium entry
Rate: € 2,490.- / 12 months
g
(no discounts) Includ in ord
k e y w
one worredeg ratis
in Kefyo r f !
E x.)
ions ma
impress
24 (36,000elektroboerse-smarthouse.de media information 2020 Advertising formats / rates 2020
Keyword booking (context sensitive advertising) Market overviews
(only in combination with a premium listing)
rd
Keywo
Benefit from the new interactive market overviews at
elektroboerse-smarthouse.de with extensive search and select functions.
Your premium listing includes
Only premium suppliers are able to book keywords (for example
• logo (data format JPEG or PNG)
keys, smoke detectors, lightning arresters, etc.)
• display of your entry in colour
Every article that includes the booked keyword features your logo
together with a link to your premium listing.
Rate: € 990.- / year and keyword Rate Print & Online: € 390.- / market overview
(no discounts) (no discounts)
36,000 impressions max. per booking period (12 months max.)
25elektroboerse-smarthouse.de
customized newsletter
elektroboerse-smarthouse.de
media information 2020 Advertising formats / rates 2020
Customized Newsletter
Benefit from the high quality newsletter database of
elektroboerse-smarthouse.de.
The customized newsletter will be sent out to recipients as
defined.
Specifications:
includes 1 image + 1 report + 1 logo
text: 1,500 characters max (incl. spaces)
image width: 270 pixel; image height: 200 pixel
subject: 150 characters max. (incl. spaces)
max. 5 links
sender: elektroboerse-smarthouse.de and advertiser
1 Customized Newsletter per company a week.
Due dates on request
Prices:
subgroup (per product interest):
basic rate: € 1,590.-
(no discounts)
plus per thousand recipients: € 280.-
(no discounts)
alternatively: exclusive sponsoring see page 31
subject to alterations
28elektroboerse-smarthouse.de media information 2020 Customized newsletter
Request without obligation for a Customized Newsletter
Select the recipients of your Customized Newsletter per product interest
and get a bespoke offer from our media experts – without obligation!
Building technology (all) Building automation (all)
Lightning arresters Observing & monitoring
Multimedia Presence & motion detectors
Security systems Bus systems
Smart metering Energy efficiency
Door communications Home automation
Heat pumps
Photovolaics (all)
Electroinstallation (all) Lightning arresters
Constructional fire safety Energy storage
Lighting Modules
Electromobility Assembly robotics
Select now and target group
Cables | joining technology Inverters
Test & measurement
without scatter loss!
Operating (all)
Network systems
Company management
Norms & comments
Hardware/ software
Switches & plug sockets
Car pool
Get a quote online at
Tools
www.elektroboerse-smarthouse.de/media/customized-newsletter
29elektroboerse-smarthouse.de
Newsletter
elektroboerse-smarthouse.de
Newsletter advertising formats Leaderboard
Premium placement (630 x 90 pixel, max. 200 KB)
The elektroboerse-smarthouse.de
newsletter delivers tailor-made up- Leaderboard 990.- Data format: PNG, JPEG, GIF*
to-date news, product reports and
professional articles to your customers
of the electrician trade.
The newsletter is the ideal platform for Lieber Leser,
product presentations and company or nur noch einmal schlafen und es ist so weit. Nein, dann kommt
seminar events. nicht das Christkind, aber die Vorfreunde ist ähnlich groß. Morgen
öffnet in Stuttgart die größte Landesmesse der Elektrobranche – die
eltefa – bereits zum 20. Mal ihre Tore. Elektromobilität, Lichttechnik,
Schaltschrankbau und Smart Home – thematisch lässt die Fachmesse keine Wünsche
offen.
Und auch wir sind in diesem Jahr mit dabei. Nicht nur als Besucher, sondern als
Aussteller am Stand 8A60 in Halle 8. Vielleicht finden Sie im Messetrubel ja Zeit für
einen kurzen Besuch? Das elektrobörse smarthouse Team freut sich auf Sie.
Billboard
Ihre Cornelia Meier
(630 x 200 pixel, max. 200 KB)
Data format: PNG, JPEG, GIF*
Premium placement
below editorial
1,290.-
Position 1 + 2 Possible forms of advertising:
All newsletter advertising inside the editorial messages Native Ad, Text Ad, Billboard or
formats are optimized for 990.- Leaderboard
mobile devices.
Position 3
end of newsletters
30 790.-Exclusive sponsoring
Exclusive sponsoring
3 insertion forms of your choice
+ 6,370.-
3 editorial messages Small Rectangle
+ (291 x 156 pixels, max. 200 KB),
Mention within the subject heading image supplied by customer
Small Rectangle Small Rectangle
Data format: PNG, JPEG, GIF*
sample placement sample placement
500,- 500,-
Appointment entry
Headline für einen langen Titel Newsbeitrag
SEPT MEHR
▼
Native Ad without logo über zwei Zeilen und mit viel Text Text: 140 characters incl. spaces and
Visualization like articles 24 advertisement URL (max. 1 link) in
two newsletters
Header + text + URL (max. 1 link)
€ 490,-
Picture: 225 x 127 pxiel, max. 200 KB
Headline: 40 characters max., Anzeige
text 300 characters max., Messen ohne Abschalten
incl. spaces Mit permanenter Differenzstrommessung im The editorial staff reserves the right to
Data format: PNG, JPEG, GIF* geerdeten Netz oder permanenter Messung edit the articles in corporation with the
des Isolationswiderstandes im ungeerdeten customer.
Netz ist, lt. Normen wie der DIN VDE 0105-
Anzeige
MEHR Technical details at
Headline für die Anzeige
100:2015-10 und der DGUV Vorschrift 3 bei
▼
Text Ad incl. logo elektroboerse-smarthouse.de/media/
der wiederkehrenden Prüfung eine Anlagen-
showroom (in English)
Visualization like articles abschaltung nicht notwendig.
Header + text + Logo + URL (max.
1 link)
Picture: 225 x 127 pixel, max. Preisgekrönt:
200 KB Smart Home-System LUXORliving
Logo: 150 x 50 pixel
LUXORliving ist das einfache Smart Home-
Headline: 40 characters max.,
text 300 characters max.,
System von Theben, das alles bietet, was
incl. spaces Eigenheime gemütlicher macht. Licht an,
Data format: PNG, JPEG, GIF* Licht aus. Dimmen. Heizung regeln und
Jalousien steuern. Und das Beste: LUXOR
living ist so einfach montiert, installiert und
MEHR
▼
in Betrieb genommen, dass man dafür kein
* GIF without animation
Systemintegrator sein muss.
31General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2019)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the
or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees.
of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online
will cover banners, pop-ups, special interest and keyword placements. offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.
unless the publisher expressly agrees to them. 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in ad- advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set
vance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or
contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual cancellation of the order (redhibitory action).
relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation. 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfill-
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail. ment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action).
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty
not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the claim may no longer be enforced.
ordering party and the issue of an order to the advertising agency verified in writing. 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the
insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the
magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular publisher is liable according to statutory provisions.
edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such
in the particular column without the need for an express agreement. claims, that is unless they are founded on claims of deliberate negligence.
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is not entitled 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error
to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
advertising for technical or other comprehensible reasons. 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material
the online advertising immediately after receipt of the cancellation. are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on
the publisher is entitled to bill the following costs: request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
- 50% of the net value of the order for cancellation within one week of the commencement of insertion; 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing.
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online advert- Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or
ising. The price of online advertising already inserted will also be billed. upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity
Cancellation terms print: Cancellation is possible free of charge until the ad closing date. or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest. the actual quantity.
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content, 32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para.
origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their public- 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order
ation is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the
approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are
third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.
as advertisements because of their editorial composition may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof
advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the
the editorial content to make its advertising nature plain. publication and distribution of the advertisement.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters
In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that
the publisher, punctually for the print copy deadline. are not collected during this time are destroyed.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of
audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint
the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is
or other copyright associations and/or owners. to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder). 36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly
without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual cor- withdraw from the contract. The client has no right to claims for compensation.
rectness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances. 37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher this clause.
discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An
publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now
by the client. considered inoperative.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client. 39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual
the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally residence in the Federal Republic of Germany.
agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International
advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible Sale of Goods.
but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor
insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this
respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising
material.
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