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Print Online events - weka fachmedien
M e d i a G U IDE

Online
    geprüft
              2018
              Print   Online   Events
Print Online events - weka fachmedien
crossmedia in the market for communications technologies
                                                                                       Online ad formats at a glance
                                                                                       www.funkschau.de/media/showroom

                                                   funkschau
                                                   special issues
                                                                                                                               funkschau
                                                                                                                               events

    funkschau – the bi-weekly                      funkschau special issues report   funkschau.de – the IVW audited web        Meet the ICT decision makers from
    specialised trade journal for ICT              about key subjects and events     service for communications technologies   enterprises, system houses or VADs
    professionals:                                 in ICT:                           with 1.85 m page impressions per year:    and expand your partner network:
                                                                                     (IVW Online 09/2016 – 08/2017)
    Your customers rely on                         Added value to read!                                                        The place to be for your
                                                                                     News, products, experts knowledge –       core business!
    funkschau!
                                                                                     just one click away!
2
Print Online events - weka fachmedien
Media information 2018                                                                         Portrait

    funkschau power for advertisers:
    funkschau is powerful! funkschau meets the requirements of advertisers perfectly.
    In Germany there are about 4,000 trade journals. funkschau ranked once more among the TOP 50 of the national top-selling professional journals in 2016.
    (according to HORIZONT, published May 2017).

    THE medium for ICT decision makers:                                         Everything ICT decision makers need                               funkschau is powerful!
    • CEOs                                                                      • Call / contact-center                                           • Top ranking: Once more among the TOP 50 of
    • CTOs                                                                                                                                          Germany´s top-selling professional journals
                                                                                • Datacenter
                                                                                                                                                    (according to HORIZONT ranking May 2017)
    • CIOs                                                                      • Digital signage
    • ICT decision makers                                                                                                                         • High circulation!
                                                                                • Printer / MPS
                                                                                                                                                    Total circulation of 34,295 copies, sold circulation: 5,687
    • System integrators                                                        • Landline & mobile radio                                           copies. Subscriptions: 4,625 copies
    • Resellers                                                                 • M2M / IoT / industry 4.0                                          (Source: IVW quarterly average Q3/16 - Q2/17)
    • VAR‘s                                                                     • Managed services / cloud                                        • Extensive online coverage: 1.85 million page impressions p.a.
    • System houses                                                             • Test & measurement                                                (according to IVW-Online 09/2016 – 08/2017)

    Industrial sectors:                                                         • Mobile solutions                                                • The funkschau newsletter reaches more than
    Carriers and operators, ICT manufacturers, services (trade, bank,           • Networks                                                          12,600 recipients with each issue.
    insurance, health care), ICT consulting, authorities                        • Security                                                          (as per 09/2017)

                                                                                • Software (CRM, ERP etc.)
                                                                                • Telephone systems
                                                                                • Unified communications & collaboration
                                                                                • WLAN

                                                  High credibility. Strong acceptance. A reliable partner for 90 years.

3
Print Online events - weka fachmedien
Media information 2018                                                                                Circulation breakdown

     Circulation audit:                                                                            Structure of the domestic market circulation by Nielsen areas
                                      *
     Circulation breakdown:    Copies per issue/annual average
                               (July 1st 2016 to 30th June 2017)
     Print run:                 34,771
                                                                                                                                                                Kiel
     Total circulation:         34,295            Abroad:                                  465                                                                                      Rostock
                                                                                                                                                                                                                     Nielsen V + VI
     Sold circulation:           5,687            Abroad:                                  145
                                                                                                                                                                                       6                         7.6 % = 2,577 copies
                                                                                                         Nielsen I
     Subscriptions:              4,625            Members:                                3,383    19.0 % = 6,438 copies
                                                                                                                                                  Bremen                                          5
                                                                                                                                                         1                                      Berlin
     Other sales:                1,062
     Controlled circulation:    28,608
                                                                                                                                              Muenster
                                                                                                       Nielsen II
     Remainder, archive and        476
                                                                                                  19.8% = 6,704 copies
                                                                                                                                                  2                                                                   Nielsen VII
     customer copies:                                                                                                               Cologne
                                                                                                                                                                                              7                  5.8 % = 1,953 copies
                                                                                                                                                         3a            Erfurt                 Dresden
                                                                                                                                                  Frankfurt
                                                                                                                                    Koblenz
                                                                                                        Nielsen IIIa
     Geographic circulation breakdown:                                                             14.3 % = 4,847 copies
                                                                                                                                                                                                                Nielsen IV
     Economic region                                        Share of total circulation                                                                                 Nuremberg
                                                                                                                                                                                                          21.3 % = 7,199 copies
                                                                                                                                                    Stuttgart
                                                          %                     copies
     Germany                                             98.6                    33,830                     Nielsen IIIb
                                                                                                                                                                                4
                                                                                                       12.2 % = 4,112 copies
                                                                                                                                                         3b
                                                                                                                                                                            Munich
     Austria                                                0.4                     140                                                       Freiburg

     Switzerland                                            0.5                     186
     Other countries                                        0.4                     140
     Total circulation                                 100.0                     34,295

                                                                                                                                                                                              Subscription prices:
                                                                                                       Summary of the survey methodology:                                                     Domestic subscription:         € 129.-
4                                                                                                      Base (domestic total circulation) 33,830 = 100%                                        Overseas subscription:         € 139.-
                                                                                                       Period of analysis: July 2017                                                          Single copy price:             €   6.-
    * except special issues                                                                            Nielsen Marketing Research
Print Online events - weka fachmedien
Leserdaten
                      funkschau

                                                                                                 Media information 2018                                                                    Reader analysis funkschau

    How many employees does your company or organisation have?                                   Which industrial sectors does your company serve?
    Company size                                                                                 Industrial sectors
                500 and more                           no answer       1-9
                17%                                    1%              17%
                                                                                                                         ICT consulting                                                                                 31%

                                                                                                      VAR, system houses, ICT retailers                                                                           28%
    100 - 499
    20%
                                                                                                         Industry and consumer goods                                                                            27%
                                                                               10 - 49
                                                                               21%
                                                                                                          Operators / service providers                                                        17%
    50 - 99
    24%
                                                                                                                Trade, bank, insurance                                                      16%

                                                                                                          Organisation, public services                                                                   22%

                                                                                                                    Science, education                      5%

                                                                                                     Manufacturer of ICT infrastructure                                             13%
    What´s your main area of responsibility in your company?
    Position                                                                                                         Transport/logistics                                  9%

                             CEO                                                  21%                                           Others                                     10%
                             CIO                                                         26%

                            CFO                     5%
                                                                                                                                            (Multiple answers possible)
                     Head of ICT                                                               71%

                            CTO                                   9%

                System integrator                                        18%                                                               Analysis of recipients database funkschau (July 30th, 2016);
                                                                                                                                           Base: constant recipients of funkschau
                          Others              3%

                                    (Multiple answers possible)

5
Print Online events - weka fachmedien
Media information 2018                                                         Reader analysis funkschau

    Which sources do you use for information about products, services and
    industry news concerning communications technology?                                                      Which topics are you interested in?
    Information use pattern                                                                                  Interest in topics
    Professional journals of editorial houses                                                     83%
                                                                                                                        Carrier infrastructure                                                         74%
             Newsletters of independent
                                                              33%
                      specialised media                                                                                           ICT services                                                               86%
               Websites of independent
                                                                             56%
                      specialised media                                                                               M2M communications                                                       63%
                   Manufacturer websites                                        58%
                                                                                                                                   Datacenter                                                        68%
      Manufacturer and supplier leaflets
                                                                  38%
                         and brochures                                                                                       Mobile solutions                                         47%
            Manufacturer and supplier
                                                     14%
                            direct mails                                                                                  Distribution / retail                                   43%
                            Exhibitions,
                                                                  38%
                    events, congresses                                                                               Measuring technologies                                                 56%
                     Internet platforms
                                                            28%                                                      Unified communications                                                                79%
                   (user forum, portal)
                 Seminars, workshops,
                                                      18%                                                                     Digital signage                 7%
                                training
            Mobile applications (apps)
                                                6%                                                                                    Security                                                               86%
          for smartphones and tablets
                        Social networks
                                                 12%                                                              Call-center / contact-center                                                       67%
        (Facebook, Twitter, XING, etc.)                             (Multiple answers possible)

                                                                                                                                       Printer                                    44%

    Have you ordered a product or a service as a result of an ad or an article in funkschau,                               Made in Germany                                      38%
    or informed yourself in preparation for a purchase within the last 12 months?
                                                                                                              Telecommunications equipment                                                                       91%
    Action as a result of ads and articles
                                                                                                                                        Cloud                                                               81%
    No action                                                                Yes, purchased once
    9%                                                                       16%                                                  Smart home                                                         69%

                                                                                                                                                  (Multiple answers possible)
    Yes, informed myself                                                     Yes, purchased
    in preparation for a                                                     several times
    purchase                                                                 34%
    41%
                                                                                                                                                  Source: funkschau reader survey 9/2014, base=387

6
Print Online events - weka fachmedien
funkschau editorial calendar

    Issue                  Publication    Ad closing     Deadline for
                           date           date           print material

                           Jan 26, 2018   Jan 9, 2018    Jan 15, 2018     IoT/M2M                    cyber security          mobile office             wireless LAN             IT outsourcing
                1+2
    January

                           Jan 26, 2018   Jan 5, 2018    Jan 11, 2018     ISE - Integrated Systems   displays & projectors   digital signage in        software platforms       digital out of home
                DIGITAL
                                                                          Europe                                             practice
               SIGNAGE

                           Feb 16, 2018   Jan 30, 2018   Feb 5, 2018      telecommunications         physical security       call and contact center   managed services/        printers/MPS
    February

                3+4                                                       systems                                                                      cloud-services

                           Feb 16, 2018   Jan 26, 2018   Feb 1, 2018      EU-DSGVO                   identity and access     security automation       monitoring               data management
               DATA PRO-
                                                                                                     management
                TECTION

                           Mar 9, 2018    Feb 16, 2018   Feb 22, 2018     digital transformation     unified                 broadband expansion       CRM/ERP                  measurement
                  5                                                                                  communications &
                                                                                                     collaboration
    March

                           Mar 9, 2018    Feb 16, 2018   Feb 22, 2018     UPS                        server                  monitoring                virtualization           security
                 DATA-
                CENTER

                           Mar 29, 2018   Mar 12, 2018   Mar 16, 2018     5G                         storage                 All-IP                    documentation /          connected car
                  6                                                                                                                                    enterprise information
                                                                                                                                                       management
                           Apr 13, 2018   Mar 23, 2018   Mar 29, 2018     desktop telephones         cyber security          backup                    mobile office            big data
                  7

                           Apr 27, 2018   Apr 10, 2018   Apr 16, 2018     digital workplace          smartphones             managed services/         virtual and augmented    IT outsourcing
    April

                  8                                                                                                          cloud-services            reality

                           Apr 27, 2018   Apr 6, 2018    Apr 12, 2018     Wireless LAN               SDN/SDWAN               monitoring                security                 networks
                INTELLI-                                                                                                                                                        infrastructure
               GENT NET-
                WORKS

7
Print Online events - weka fachmedien
funkschau editorial calendar

                       May 18, 2018   Apr 27, 2018   May 4, 2018    telecommunications   unified communications digital signage       video services             smart city
              9+10                                                  systems              & collaborations                             and conferencing
    May

                                                                                                                                      technologies

              DATA-    May 18, 2018   May 25, 2018   May 2, 2018    storage              cabling                  hosting/housing     datacenter provider/       DCIM
             CENTER                                                                                                                   services

                       Jun 1, 2018    May 11, 2018   May 17, 2018   CEBIT                digital transformation   ALL-IP              cyber security             printer/MPS
               11

                       Jun 1, 2018    May 8, 2018    May 15, 2018
    JUNe

               CASE
              STUDY

                       Jun 29, 2018   Jun 12, 2018   Jun 18, 2018   digital workplace    IoT/M2M                  measurement         CRM/ERP                    headsets
               12

               13      Jul 20, 2018   Jul 3, 2018    Jul 9, 2018    virtualization       monitoring               managed services/   call- and contact-center   backup
                +                                                                                                 cloud-services
               14
    JULy

             MADE IN   Jul 20, 2018   Jun 29, 2018   Jul 5, 2018
             GERMANY

               15      Aug 24, 2018   Aug 6, 2018    Aug 10, 2018   telecommunications   physical security        UPS                 document / enterprise      storage
                +                                                   systems                                                           information
    AUGUST

               16                                                                                                                     management
                       Aug 25, 2017   Aug 3, 2017    Aug 9, 2017    migration            telecommunications       special services    security                   ALL-IP in the channel
              All-IP                                                                     systems, phone and fax

8
Print Online events - weka fachmedien
funkschau editorial calendar

                           Sep 14, 2018   Aug 28, 2018   Sep 3, 2018    unified communications   data protection      digital signage          printer/MPS              video services
                  17                                                    & collaboration                                                                                 and conferencing
                                                                                                                                                                        technologies
    September

                 DATA-     Sep 14, 2018   Aug 24, 2018   Aug 30, 2018   USP                      servers              monitoring               virtualization           security
                CENTER

                           Sep 28, 2018   Sep 11, 2018   Sep 17, 2018   storage                  smartphones          managed services/        connected car            test & measurement
                  18                                                                                                  cloud services

                SECURITY   Sep 28, 2018   Sep 7, 2018    Sep 13, 2018   it-sa                    managed security     mobile security          network security         malware protection
                 XPERT                                                                           services

                           Oct 12, 2018   Sep 24, 2018   Sep 28, 2018   big data                 IT outsourcing       CRM/ERP                  wireless LAN             5G
                  19

                DIGITAL    Oct 12, 2018   Sep 20, 2018   Sep 24, 2018   unified communications   cloud services       mobility                 security                 change management
    October

                WORK-                                                   & collaboration
                 PLACE
                           Oct 26, 2018   Oct 9, 2018    Oct 15, 2018   telecommunications       IoT/M2M              SDN/SDWAN                mobile office            broadband extension
                  20                                                    systems

                  CASE     Oct 26, 2018   Oct 5, 2018    Oct 11, 2018
                 STUDY

                           Nov 9, 2018    Oct 22, 2018   Oct 26, 2018   All-IP                   desktop telephones   virtual and augmented    printer                  test & measurement
                  21                                                                                                  reality
    November

                           Nov 23, 2018   Nov 6, 2018    Nov 12, 2018   unified communications   headsets             digital transformation   cyber security           virtualization
                  22                                                    & collaboration

                 DATA-     Nov 23, 2018   Nov 2, 2018    Nov 8, 2018    storage                  cabling              hosting/housing          datacenter provider/     DCIM
                CENTER                                                                                                                         services

                  23       Dec 7, 2018    Nov 20, 2018   Nov 26, 2018   UPS                      digital workplace    monitoring               digital signage          CRM/ERP
    December

                   +
                  24
                           Dec 7, 2018    Nov 16, 2018   Nov 22, 2018
                WINNERS

9
Print Online events - weka fachmedien
Sonderhefte

                                                                                                                Media information 2018                                                    funkschau special issues

                                                     Special issue datacenter                                                                  funkschau.de
                                                                                                                                                              Special issue data protection
                                                     There are a lot of areas in the datacenter                                                               As of May 25,  the European General Data
                                                     that need improvement. Most notably,                                                                     Protection Regulation (EU-GDPR) will come into
                                                     increased performance and reduced                             Sonderheft                                 force. In accordance with this regulation, there are
                                                     costs. Consolidation, virtualization,                         Datenschutz                                many new obligations for companies, in particular
                                                     new architecture, convergence of                                                                         in the fields documentation, risk evaluation and
                                                     telecommunications and network technology                                                                controlling. What is needed, are state-of-the-
                                                     as well as optimized rack and cooling systems                                                            art solutions. This causes uncertainty among IT
                                                     may help to save costs – also when there is                                                              responsible managers: Which products and services
                                                     tightened compliance and safety regulation.                                                              are necessary? How to ensure transparency
                                                     Four special issues highlight this topic.                                                                and documentation of customer data? How to
                                                                                                                                                              communicate and  report in a crisis situation?

                                                                                                                                                              The funkschau special issue data protection
                                                                                                                                                              provides hints and instructions regarding a GDPR
                                                                                                                                                              consistent security strategy.

     Topics:
        Cabling/infrastructure         Energy supply           Monitoring                                                                            Topics:
                                                                                               Perfect for your                                       Security automation            Employee seminars
        Security (IT and physical)     Carrier/interface       Cooling, climate                cross-media campaign:
        Active components              Managed services        Storage, backup                                                                         Data management               Data security impact
                                                                                               + Special issue: With more than 34,700
       Virtualization and            Software defined        IT management                                                                                                          assessment
                                                                                                 print copies delivered to the desk of key             Monitoring
        consolidation                  datacenter              Power supply                      decision makers                                                                     Security strategies
                                                                                                                                                       Identity and access
                                                                                               + Microsite: Extensive online coverage of               management                    Crisis communication
       Special issue          Publication         Ad closing           Deadline for
                                                                                                 funkschau.de - 1.85 m page impressions
       datacenter             date                date                 print material            p.a.
       1/2018                 Mar 9, 2018         Feb 16, 2018         Feb 22, 2018              (according to IVW-online 09/2016 – 08/2017)
                                                                                                                                                   Special issue         Publication       Ad closing        Deadline for
       2/2018                 May 18, 2018        Apr 25, 2018         May 2, 2018             + Special newsletter: Each mailing                  data protection       date              date              print material
       3/2018                 Sep 14, 2018        Aug 24, 2018         Aug 30, 2018              reaches more than 12,600 ICT key
                                                                                                                                                                         Feb 16, 2018      Jan 26, 2018      Feb 1, 2018
                                                                                                 decision makers (as per 09/2017)
       4/2018                 Nov 23, 2018        Nov 2, 2018          Nov 8, 2018

10
Media information 2018                                           funkschau special issues

                                                Special issue case study                                                                           Special issue Made in Germany
                                                Benefit from funkschau‘s special issue case                                                        Innovative spirit and expertise with the
                                                study to present your successful customer                                                          german seal of quality are convincing sales
                                                solutions in sophisticated advertorials.                                                           arguments. Products and services „Made
                                                                                                                                                   in Germany“ are still signifying reliability in
                                                funkschau‘s special issue case study
                                                                                                                                                   construction, execution, accuracy and per-
                                                provides high attention among your
                                                                                                                                                   sistence. But new communication platforms
                                                target group. Exceptionally high coverage
                                                                                                                                                   like social media, cloud and mobile internet
                                                is guaranteed via crossmedia coverage,
                                                                                                                                                   bring more and more dynamic to the
                                                combining print and online.
                                                                                                                                                   market. What must happen, so that quality
                                                                                                                                                   is a competitive differentiator and Germany´s
                                                                                                                                                   principle of success in the global market
                                                                                                                                                   also in 20 years? funkschau puts the seal of
                                                                                                                                                   quality to the test.

     funkschau‘s special issue case study provides                                                          Set your flag – with your company presentation
     solutions for challenges in all areas of ICT:                                                          in the funkschau special issue „Made in
                                                                                                            Germany“ with a controlled circulation of more
     
     Unified communications &
     collaborations
                                    Storage
                                    Internet of Things
                                                                ICT services
                                                                All products and solution areas which
                                                                                                            than 34,700 print copies and on the special
     Call-center / contact-center   Mobile working               support professional communications        microsite.
     Telecommunications systems     Security                     in all enterprise concerns
     Datacenter

      Special issue            Publication               Ad closing          Deadline for                     Special issue       Publication    Ad closing   Deadline for
      case study               date                      date                print material                   made in Germany     date           date         print material
      1/2018                   Jun 1, 2018               May 8, 2018         May 15, 2018                                         Jul 20, 2018   Jun 29, 2018 Jul 5, 2018
      2/2018                   Oct 26, 2018              Oct 5, 2018         Oct 11, 2018

11
Media information 2018                                                             funkschau special issues

                                                                      funkschau.de
                                                                                     Special issue future workplace                                                             funkschau.de
                                                                                                                                                                                               Special issue digital signage

                                                                                     Digitization penetrates the entire business world step by                                                 Retail and the service industry notice how their customers are becoming
     Sonderheft                                                                                                                                            Sonderheft

     Digital Workplace                                                               step, breaks with silo mentality and requires new paths               Digital Signage                     ever more ambitious: they are increasingly demanding digital informa-
                                                                                     and efficient tools of cooperation and communication. The                                                 tion about products or services. The German digital signage market is
                                                                                     modern workplace is digital and mobile - employees access                                                 growing steadily, but the more individual the requirement, the more
                                                                                     various business applications with various end devices and                                                complex is the approach. funkschau explains what has to be consi-
                                                                                     at any location. The special issue future workplace addresses                                             dered in the introduction of a digital signage strategy, how concrete
                                                                                     solution providers for the „digital workplace“.                                                           application scenarios look like and what will be possible in the future.
                                                                                                                                                                                               A platform for hardware and software vendors, system integrators and
                                                                                                                                                                                               consultants, content marketeers, DS agencies and full-service providers.

      Unified communications & collaboration                                                                Intranet strategies
                                                                                                                                                            DS monitors, -displays and -projectors              RoI consideration
      Cloud services                                                                                        Change management and
                                                                                                                                                            IT hardware for DS scenarios                        (Mobile) connectivity and networking
       IT infrastructure requirements                                                                        employee development
                                                                                                                                                            Software solutions                                  Industry solutions - hotels, education,
       Security concepts for the digital workplace                                                           Digitalization strategies
                                                                                                                                                            Content management                                   healthcare, culture, PoS e.g.
       Data protection & compliance
      Special issue                                                                   Publication              Ad closing            Deadline for           Special issue                      Publication               Ad closing                 Deadline for
      future workplace                                                                date                     date                  print material         digital signage                    date                      date                       print material
                                                                                      Oct 12, 2018             Sep 20, 2018          Sep 24, 2018                                              Jan 26, 2018              Jan 5, 2018                Jan 11, 2018

                                                                      funkschau.de
                                                                                      Special issue securityXpert                                                       Network security                 Security intelligence       Data protection
                                                                                      The topic of digital transformation is permanent in the media.                    Malware protection               Video monitoring            Managed security
     Sonderheft

                                                                                      It promises new business models and possibilities of added va-                    Mobile security                  Access control
     security
                                                                                      lue. It is clear: Security is a must-have. The security equipment
                                                                                      of products and business models has become a requirement for
                                                                                                                                                                        Special issue                Publication         Ad closing                 Deadline for
                                                                                      success. Security is an important differentiation factor in our                   securityXpert                date                date                       print material
                                                                                      agile markets that no company should neglect.
                                                                                                                                                                                                     Sep 28, 2018        Sep 7, 2018                Sep 13, 2018
                                                                                      The special issue securityXpert provides guidance on setting up
                                                                                      and improving corporate security.
                  C   Y   B   E   R   S   E   C   U   R   I   T   Y

12
Media information 2018                                                 funkschau special issues

                                        funkschau.de
                                                           Special issue intelligent networks                                                                    Special issue ALL-IP
                                                           The search for the right network solution offers                                                      The shutdown of ISDN is approaching, the future
                                                           many approach possibilities - and enormous                                                            of communications is called IP. The special issue
     Sonderheft
                                                           potential. Cabling concepts and suppliers have                                                        provides ICT decision makers in companies as
     Intelligente                                          their advantages and disadvantages. First step is                                                     well as system houses with basic principles,
     Netzwerke
                                                           the analysis of broadband, security, scalability and                                                  strategies and tips to successfully master the
                                                           availability requirements in order to implement                                                       migration to All-IP. The All-IP special issue offers
                                                           intelligent networks, profit fom developments                                                         manufacturers, service providers, integrators and
                                                           such as software defined networks and be ready                                                        measurement technicians an attractive platform
                                                           for the increasind data flood.                                                                        without waste coverage.

     SDN/SDN-WAN                                Infrastructure, value added services, quality of service               Technical requirements of IP migration
     LAN                                        Broadband extension                                                    VoIP versus All-IP: speech meets data communication
     MPLS, IPSec, ATM, Frame relay              Network optimization, analysis and troubleshooting                     Hybrid or All-IP: gentle or hard changeover?
     VPN                                                                                                               Design emergency call and special services IP-capable
     Artificial intelligence / automation                                                                              Security and reliability in the IP network
     Wireless LAN                                                                                                      Unified communications and cloud: added value of the migration

     Special issue         Publication                 Ad closing      Deadline for                                    Special issue       Publication       Ad closing      Deadline for
     intelligent           date                        date            print material                                  All-IP              date              date            print material
     networks                                                                                                                              Aug, 24 2018      Aug 2, 2018     Aug 8, 2018
                           Apr, 27 2018                Apr 6, 2018     Apr 12, 2018

13
Media information 2018                                                      Ad specials

                                                                                                                                                                   Front cover page ad                                   Flap                          Services
                                                                                                                                                                                                                                                       (according to requests of the
                                                                                                                                                                                                                                                       customer):

                                                                                                                                                                   This advertising form offers                          Benefit from the enormous     n Concept (in agreement with the
                                                                                                                                                                   an exclusive placement on                             attractiveness of the           customer)
                                                                                                                                                                   funkschau‘s title page.                               cover pages of funkschau.
                                                                                                                                                                   Format:                                                                             n Editorial development and
                                                                                                                                                                                                                         Cover page:
                                                                                                                                                                   210 mm width x 297 mm height                          w 132 mm x h 196 mm             consulting
                                                                                                                                                                                                                         Inside:                       n Layout (funkschau layout or
                                                                                                                                                                                                                         w 132 mm x h 297 mm
                                                                                                                                                                                                                                                         customers´ corporate design)

                                                                                                                                                                                                                                                       n Print/processing

                                                                                                                                                                                                                                                       n Optional foreign-language editions/
                                                                                                                                                                                                                                                         versions

                                                                                                                                                                                                                                                       n Loose or bound insert / tip-on in
                                                                                                                                                                                                                                                         funkschau

     Jetzt eine Mitschnittlösung wählen, die auch IP kann
                                                                                                          advertorial l Ferrari electronic l 9

                                                                                                                                                                   Advertorial                                           Customised
     Bereit für Mifid ii?
     Mit der MiFID II-Richtlinie der Europäischen Union wird der Telefonmitschnitt für Banken
                                                                                                                                                                                                                         publishing
     und Wertpapierhändler ab dem 3. Januar 2018 gesetzlich verpflichtend. Sämtliche
     Telefongespräche rund um den Kauf oder Verkauf von Finanzinstrumenten müssen
     dann aufgezeichnet und bis zu sieben Jahre archiviert werden. Betroffene
     Unternehmen benötigen also eine Mitschnittlösung, die zeitnah einsatzfähig ist und                                                                            High credibility in the editorial                     Your editorial article
     langfristig auch in der IP-Welt alle Anforderungen erfüllt.
     ➤ Um      die    rechtlichen
     gaben der MiFID-II-Richtlinie
                                    Vor-                                                                                      zieht ein Fehler enorme recht-
                                                                                                                              liche Konsequenzen nach sich.
                                                                                                                                                                   environment and look-and-feel                         embedded in an individual
                                                                                                                                                                                                                         and awareness catching
     erfüllen zu können, müssen                                                                                               Um auf diesem schmalen Grat

                                                                                                                                                                   1/1 page: 4,500 characters
     Unternehmen vorhandene Lö-                                                                                               zu bestehen, muss ein System
     sungen prüfen und eventuell                                                                                              erkennen, welche Anrufe wann,
     neue technische Lösungen im-                                                                                             wie   und   wo    aufzuzeichnen

                                                                                                                                                                                                                         funkschau look-and-feel.
     plementieren. Dabei gilt es,                                                                                             sind. Diese Anforderung löst

                                                                                                                                                                   (incl. spaces) + image + logo
     neben einer umfassenden Auf-                                                                                             Ferrari electronic mit Prefiltern.
     zeichnungsmöglichkeit          auch                                                                                      Diese definieren, wann welche
     höchste    Sicherheitsstandards                                                                                          Anschlüsse aufgezeichnet wer-
     und datenschutzrechtliche Be-
     stimmungen zu gewährleisten.
     Die komfortable Verwaltung der
                                           OfficeMaster CallRecording ist eine Mitschnittlösung, die sich an die Bedürfnis-
                                           se der Unternehmen anpassen lässt. Auch SIP-Lines lassen sich einbinden,
                                           wenn dies nötig wird.
                                                                                                                              den. Einzelne Nummern lassen
                                                                                                                              sich vom Mitschnitt ausschlie-
                                                                                                                              ßen, etwa Gespräche mit dem
                                                                                                                                                                                                                         Perfect for customer
                                                                                                                                                                                                                         presentations or (in-house)   Additional advertising
     aufgezeichneten Dateien für bis zu sieben Jahre gehört ebenfalls ins            Betriebsrat oder der Rechtsabteilung. Der Prefilter regelt auf Wunsch
     Pflichtenheft.                                                                  auch feste Zeiten, zu denen keine Gespräche aufgezeichnet werden.
       Das OfficeMaster CallRecording Portfolio von Ferrari electronic er-              Der Passwortschutz, eine verschlüsselte Speicherung und die
     füllt alle technischen Vorgaben und ist speziell auf die rechtlichen An-        rollenbasierte Anwenderoberfläche schützen die Aufzeichnungen da-

                                                                                                                                                                                                                         exhibitions and events.
     forderungen von MiFID II zugeschnitten. Außerdem ist die Lösung für             rüber hinaus auf mehreren Ebenen. Die Fingerprint-Funktion, die auf

                                                                                                                                                                                                                                                       formats e.g. barn door
     sämtliche TK-Szenarien geeignet und bietet damit Investitionsschutz.            nachträgliche Veränderungen der Mitschnitte hinweist, vervollstän-
                                                                                     digt die Checkliste in puncto Nachverfolgbarkeit und Manipulations-
     OfficeMaster CallRecording: Vielseitige                                         schutz – zwei der Anforderungen aus MiFID II.
     Lösung, komfortable Features
       Das modulare System OfficeMaster CallRecording besteht aus                    Mit Ferrari electronic für den
     verschiedenen Messgeräten und einer leistungsfähigen Mitschnitt-                All-IP-Umstieg gewappnet

                                                                                                                                                                                                                                                       ad, cover gate folder,
     Software. Die Lösung lässt sich einfach und flexibel in die bestehende             Die Einführung einer Mitschnittlösung ist nicht die einzige Aufgabe,
     ITK-Infrastruktur integrieren. Telefonate werden zuverlässig und                vor der ITK-Verantwortliche derzeit stehen. Auch der Umstieg auf
     rechtskonform in den eigenen Räumen – unter Verwendung der eige-                All-IP ist eine Herausforderung. Mit Ferrari electronic gelingt beides:
     nen Kommunikationslösung – mitgeschnitten und bis zu sieben Jahre               Das OfficeMaster Gate Advanced besitzt verschiedene Anschlüsse
     gespeichert. Dank der vielfältigen Echtzeit-Funktionen bekommen An-             und Schnittstellen, mit deren Hilfe die vorhandene TK-Anlage IP-fähig

                                                                                                                                                                                                                                                       belly wrap on request.
     wender bequem den aktuellen Status und die belegten Leitungen an-               wird. Zudem lassen sich zusätzliche Dienste wie Fax, Voice-
     gezeigt. Mitschnitte verwalten sie mithilfe des Mitschnitt-Finders und          mail und Telefonmitschnitt mühelos integrieren. Kurzfristig – und
     sie können zudem nach Datum, Uhrzeit und Rufnummern suchen.                     damit fristgerecht – realisieren Unternehmen den Mitschnitt also mit
                                                                                     OfficeMaster CallRecording und dem Gateway. Langfristig, wenn die
     MiFID II versus Datenschutz                                                     gesamte Kommunikation auf IP umgestellt ist, müssen nur die benö-
       Einerseits schreibt MiFID II vor, dass alle Gespräche aufgezeichnet           tigten SIP-Lines erworben werden. Kosten für neue Hardware oder
     werden, andererseits wacht der Datenschutz mit Argusaugen darü-                 zusätzliche Schulungen entfallen. Wer also heute eine Lösung von
     ber, dass nicht mehr als erlaubt aufgezeichnet wird. Auf beiden Seiten          Ferrari electronic kauft, ist für morgen sicher.

14
Media information 2018                         Ad specials - funkschau TV

     Customised publishing –                         Videos
     your tailor-made special issue
                                                     Present your company in a short, professionally produced clip in web quality.
     funkschau offers individual print and online
     communication solutions. We can create for      The media center of funkschau.de is the perfect platform for your video.
     you the ideal ad presence. The possibilities
     range from the customer publishing of
     complex solutions and products in booklets or   Service:
     advertorials to regular customer magazines.
                                                       Length: ca. 2 minutes
                                                       Post production
                                                       Placement of the clip in the media center of funkschau.de
                                                       Full right of utilisation by advertiser

                                                     Video interview:
                                                       Video interview with funkschau
                                                       5 - 10 editorial technical and sales questions
                                                       about your product
                                                       Cut 3-5 minutes
                                                       Placement in the funkschau TV channel
                                                       Video optional for own usage

                                                                                                  Rate: on request

15
Do you
                                                                                              Events / Event services                                    want t
                                                                                                                                               becom             o
                                                                                                                                                      e a par
                                                                                                                                             Get mo           tner?
                                                                                                                                                    re infor
                                                                                                                                              and pa         mation
                                                                                                                                                     rticipat
                                                                                                                                                              e in
                                                                                                                                                   2018!

     The funkschau Digital Workplace Forum addresses the important issues of the workplace of the future. For one day, decision markers of various indus-
     tries inform themselves in practice speeches about success strategies around digital work and what impact this means to business culture. The Digital
     Workplace Forum is an information and interdisciplinary communication platform for an exciting get-together of innovation drivers, technology experts
     and users from various industries. Manufacturers, services providers, distributors and system houses find here a perfect platform to showcase their
     strategies, technologies and solutions to a top-class professional audience – directly without waste coverage.

     Topics at funkschau Digital Workplace Forum:                                       Your benefits:
      Digital workplace strategies                                                        Neutral interdisciplinary platform with high information intensity
      Unified communications & collaboration                                               Hotspot for desicion makers such as CEOs, CIOs, CTOs, workplace managers
                                                                                           and digitalization managers
      Cloud services: private, hybrid, public cloud models
       Mobile working                                                                     Direct contact to your specialised target group without waste coverage
                                                                                          Acquisition of new customers and construction of partner network
      Data protection and compliance
                                                                                          Strong awareness by promotion in funkschau, funkschau.de and social media
      Security concepts for the digital workplace
                                                                                           platforms as well as from partners
      Change management and employee development
      Intern networking
      Agile methods: scrum, design thinking and lean startup
      Big data, virtual reality, machine learning: What is in storage for the future?   Show your digital strategies and solutions at the Digital
                                                                                        Workplace Forum 2018, October 18th, 2018.

                                                        Event details at: www.d igital-workplace-forum.de
16
Media information 2018                                              Event services

                                                                                        Event service: creative & competent
                                                                                        Are you planning an event for your customers or partners? You would like to
                                                                                        surprise with a different location?
                                                                                        Would you like a complete carefree event package?
                                                                                        funkschau is not just publication and web service. Funkschau is also your full-service
                                                                                        agency with added value. You receive promotion and professional organization
                                                                                        performance from a single source - tailor-made according to your specifications.
                                                                                        The publishing house offers you a perfect stage for your performance!

     Event services (depending on the requirements)
     		Concept (in agreement with the customer)
      P
       rovision of suitable rooms in the publishing house
      (conference room for up to 60 participants with modern conference
      technology, foyer for reception and networking, own „beer garden“)
      O
       rganization and event assistance (incl. coordination of service providers,
      e.g. catering)
      S upport for layout and printing of advertising materials (ads, program, etc.)
      as well as banner production
      C
       ross-media promotion for your events via the funkschau channels print,
      online, newsletter
      If required, speaker support by funkschau editorial staff
      If required, video recording of your event                                                        Rate on request (depending on the concept)

17
Media information 2018                       Advertising rates, valid from Jan 1st, 2018
     Advertising formats and rates funkschau - please add valid VAT rate.                                      Printing and binding technique, printing material: see technical data
      Format                                        width mm x height mm                 4c                    Publisher´s imprint
                                                                                                               Publisher:                WEKA FACHMEDIEN GmbH
     1/1 page                                               183 x 262                  € 8,995.-               Publishing director:      Matthäus Hose, e-mail: mhose@weka-fachmedien.de
     bleed size                                             210 x 297                                                                    Peter Eberhard, e-mail: peberhard@weka-fachmedien.de
     1/1 page advertorial    4,500 charcters + image + logo                            € 8,995.-               Editor-in-chief:          Stefan Adelmann, e-mail: sadelmann@weka-fachmedien.de
     3/4 page horizontal                                    183 x 205                  € 7,250.-               Sales director:           Eric Weis, e-mail: eweis@weka-fachmedien.de
     bleed size                                             210 x 220                                          Volume:                   90th volume / 2017
     3/4 page vertical                                      140 x 262
                                                                                                               Publishing house:         WEKA FACHMEDIEN GmbH
     bleed size                                             155 x 297                                                                    Richard-Reitzner-Allee 2, D- 85540 Haar
     9/16 page / junior page                                132 x 195                  € 5,495.-                                         Phone: +49 89 25556-1351, Fax: +49 89 25556-1656
     bleed size                                             147 x 210                                                                    www.funkschau.de
     2/3 page horizontal                                    183 x 181                  € 6,510.-               Discounts:
     bleed size                                             210 x 262                                          (With purchase            Frequency discount
     2/3 page vertical                                      123 x 262                                          within one year)          3 or more insertions 3 % 6 or more insertions     5%
     bleed size                                             138 x 297                                                                    9 or more insertions 10 % 12 or more insertions 15 %
     1/2 page horizontal                                    183 x 132                  € 4,895.-                                         18 or more insertions 20 % 24 or more insertions 25 %
     bleed size                                             210 x 147                                          Loose inserts:            Weight:       up to 25g per 1,000          € 290.-
     1/2 page vertical                                       87 x 262                                                                                  up to 50g per 1,000          € 329.-
     bleed size                                             102 x 297                                                                                  up to 75g per 1,000          € 372.-
     1/2 page advertorial    2,500 charcters + image + logo                            € 4,895.-                                                       including postage
                                                                                                                                         Split-run up to 25g: 10% handling fee
     1/3 page horizontal                                      183   x    82            € 3,560.-
                                                                                                                                         Split-run more than 25g: available on request
     bleed size                                               210   x    97
     1/3 page vertical                                         53   x   262                                    Bound inserts:            4-pages      per 1,000                     € 279.-
     bleed size                                                68   x   297                                                              6-pages      per 1,000                     € 322.-
     1/4 page horizontal                                      183   x    58            € 2,785.-                                         8-pages      per 1,000                     € 362.-
     bleed size                                               210   x    73                                                              12-pages     per 1,000                     € 392.-
     1/4 page vertical                                         37   x   262                                                              Total supplements and bound inserts will be charged to
     bleed size                                                52   x   297                                                              volume discount as one page
     cover page + 1 advertorial                               210   x   297            € 11,999.-                                        (no discounts, no agency commission provided).
     2nd / 3rd / 4th cover page                               210   x   297            € 9,985.-               Tip-on postcards:         Minimum format 1/1 page
     flap cover page                                          132   x   196              on request            		                        74.- € 0/00 gluing fee including postage
                                                                                                                                         (manual processing on request)
     flap inside                                              132   x   297
                                                                                                               Rate base:                Loose/bound inserts, postcards:   36,200 copies
     The bleed size of bled off printed ads     Dates:                                                         Island ads:               b/w per mm € 22.60
     is at least 5 mm.                          Publication frequency: bi-weekly, 24 issues                                              Format content minimum 1 column 53 mm height
     Cancellation: Cancellation for             Publication dates:     see schedule                                                      1 column minimum 44 mm height
     advertisements, bound inserts or loose     Advert closing dates: see schedule                                                       1 column maximum 106 mm height
     inserts is possible free of charge until                                                                                            2 columns maximum 88 mm height
18   the ad closing date.
Media information 2018   Advertising rates, valid from Jan 1st, 2018

     Examples advertising formats

     1/1 page                                                3/4 page horizontal 3/4 page vertical             1/2 page horizontal 1/2 page vertical
     width x height                                          width x height      width x height                width x height      width x height
       210 x 297 mm u                                          210 x 220 mm u      155 x 297 mm u                210 x 147 mm u      102 x 297 mm u
       183 x 262 mm                                            183 x 205 mm        140 x 262 mm                  183 x 132 mm         87 x 262 mm

     2/3 page horizontal 2/3 page vertical                   1/3 page horizontal 1/3 page vertical              1/4 page horizontal 1/4 page vertical
     width x height      width x height                      width x height      width x height                 width x height      width x height
       210 x 262 mm u      123 x 262 mm u                      210 x 97 mm u        68 x 297 mm u                 210 x 73 mm u        52 x 297 mm u
       183 x 181 mm        138 x 297 mm                        183 x 82 mm          53 x 262 mm                   183 x 58 mm          37 x 262 mm

                                                                                                               u trim size
                                                                                                               add 5 mm per trimmed edge for bleed size

     Junior page
     width x height                          Title flap cover page    Title flap inside page
       147 x 210 mm u                        width x height           width x height
       132 x 195 mm                            132 x 196 mm u           132 x 297 mm u
19
Online ad formats at a glance
                                                                                  www.funkschau.de/media/showroom
                                                                                                                                         Overview advertising formats

     Overview
                                         Whitepaper                         Calendar entries                Leaderboard
     advertising formats
                                         Introduce your whitepaper          Make your customers aware of    More information on banner
                                         within the editorial environment   your important events!          advertising see page 23.
      Newsletter advertising
                                         of funkschau.de and generate       More information on request.
      The weekly funkschau.de news-      high-quality leads!
      letter provides your customers     More information on page 25.
      with information – quickly,
      up-to-date and targeted. More
      than 12.600* ICT decision
      makers get tailor-made news,
      product and expert articles.                          Super-/Leaderboard €165,- / 115,-

                                        Wide Skyscraper 1

                                                                                                                Wide Skyscraper 1
      The newsletter is the perfect
      advertising medium for product
      presentations and event notes.
                                             € 160,-                   Tape Ad € 160,-

                                                                                                                     € 160,-
      See page 26 and 27 for our
      newsletter advertising formats.                                 Pushdown € 210,-
     * Status 09/2017
                                                                       Billboard € 255,-

      Wide Skyscraper                                                                                                                     Tape Ad / Pushdown /
                                                                                                                                          Billboard
      More information on banner
      advertising see page 23.                                                                                                            More information on banner
                                                                                                                                          advertising see page 23.
                                        Wide Skyscraper 2

                                                                                                Rectangle        Half Page
                                             € 80,-

                                                                                                300 x 200         € 210,-
      Rectangle 300 x 200                                                                        € 180,-                                  Half Page

      More information on banner                                                                                                          More information on banner
      advertising see page 23.                                                                                                            advertising see page 23.

20
Native Ad
                                                                         € 255,-
     Medium Rectangle
     More information on banner
     advertising see page 23.                                                 Ad
                                          Medium                             Words                    Ad Words
                                         Rectangle                           € 40,-
                                                                                                      More information on banner
                                          € 195,-                                                     advertising see page 23.
     Native Ad
     More information on banner          Native Ad
     advertising see page 23.
                                          € 255,-
                                                                        Online ad formats at a glance
                                                                        www.funkschau.de/media/showroom
     Image gallery advertising
     On request

     Video advertising
     Benefit from the high click-rates                                                                Suppliers‘ compass
     on funkschau.de and use the
     media center as a platform for                                                                   Enterprises from ICT industry
     your adverts – for your pre-roll,                                                                introduce themselves in
     overlay or trade show clip.                                                                      the suppliers´ compass at
     Host your own video on                                                                           funkschau.de. Customers get
     funkschau.de!                                                                                    various opportunities: from a
     More information on page 15.                                                                     comprehensive company profile
                                                                                                      including images and videos right
                                                                                                      up to presentations of the latest
                                                                                                      events or exhibitions.
                                                                                                      Secure your premium entry and be
                                                                                                      more visible for your customers!
     Flashbar
                                                                                                      More information on page 24.
     More information on banner                      Flashbar € 295,-
     advertising see page 23.

21
Online ad formats at a glance
                                                                                   www.funkschau.de/media/showroom
                                                                                                                                                 Online advertisement rates

     Microsite                                                                               Readers´ board
     Create your own online presence with a microsite on www.funkschau.de.                   Secure your customers´ attention by placement of your product and
     Present your products, articles and videos on your created site and benefit             company information or advertising straight on all sites of funkschau.de.
     from the high coverage of funkschau.de.                                                 The funkschau advertising format readers´ board is embedded in the
                                                                                             right column of an article site and positioned in all categories.
     Services:                                                                               The position near to the editorial content contributes to a strong
     •  Product reports, professional articles and videos can be put online                  communication power. A mouse-over-effect opens a pop-up with
     •  Infobox for seminars, job offers, picture galleries                                  your information (e.g. ad). At this point a simple klick leads to your
     •  Free placement of banners on microsite                                               pre-defined URL.
     •  Announcement and microsite link on funkschau.de homepage
     •  Max. 20 contributions displayable (changes possible)                                 Perfect for your crossmedia campaign!
     •  Page impressions on request                                                          Publish your 1/1 page ad also on funkschau.de – without any further
                                                                                             efforts – and adress your customers additionally via funkschau.de
                                                                                             newsletter.

                                                                                             Specifications:
                                                                                             • Company logo: 100 x 60 pixels (jpg or gif file)
                                                                                             • Ad: 500 x 700 pixels (jpg or gif file)
                                                                                             • Headline text: max. 60 characters
                                                                                             • Company name
                                                                                             • Weblink

                                                   www.funkschau.de/partnerzone

                                                   Rate: € 4,950.- / month                   Rate: € 1,500.- / month
                                                   Min. booking period: 2 months

22
er year                Media information 2018                                        Online advertisement
                                                                                   e impre               ssions p
                                                                          5 m. pag
                                                                                                                          7)
                                                                                                                 - 08/201
                                                                     1.8                    W online
                                                                                                       09/2016
     Banner advertising                                                           (source IV
                                                                                                                                                                                                   Wallpaper
                          Super-/Leaderboard                                                                                    Full Banner
      Wide Skyscraper 1

                                                 Wide Skyscraper 1
                                                                                                                                                                                                                        Page
                                                                                                                                                                                                                        Peel

                                                                      Half Page
                                                                                                                                Tape Ad
                                                                                                                               Pushdown
                                                                                                                                Billboard
                                                                                                                                                                                                           Ad
                                                                                                                                                                                                          Words
      Wide Skyscraper 2

                                                                                                                                           Rectangle
                                                            Half                                                                           300 x 200
                                                                                                                                           1st position                         Medium
                                                            Page
                                                                                                                                           Rectangle                           Rectangle
                                                                                                                                           300 x 200
                                                                                                                                           2nd position
                                                                                                                                                                               Native Ad
                                                                                                                               Flash Bar

     Super Leaderboard                                                                                   Tape Ad                                                       Wallpaper
     € 165,- / 1.000 ad impressions                                                                      € 160,- / 1.000 ad impressions                                € 225,- / 1.000 ad impressions
     (970 x 90 pixel, max. 200 KB)                                                                       (970 x 30 pixel, max. 200 KB)                                 Leaderboard (728 x 90 pixel)
     Leaderboard                                                                                         Pushdown                                                      + Skyscraper (160 x 600 pixel, max. 200 KB)
     € 115,- / 1.000 ad impressions                                                                      € 210,- / 1.000 ad impressions                                Medium Rectangle / Boombox
     (728 x 90 pixel, max. 200 KB)                                                                       (970 x 90 pixel to 970 x max. 415 pixel, max. 200 KB)         € 195,- / 1.000 ad impressions, (300 x 250 pixel, max. 200 KB)
     Wide Skyscraper 1                                                                                   Billboard                                                     Native Ad
     Position 1 € 160,- / 1.000 ad impressions                                                           € 255,- / 1.000 ad impressions                                € 255,- / 1.000 ad impressions
     (160 x 600 pixel, max. 200 KB)                                                                      (970 x 250 pixel, max. 200 KB)                                image (min. 623 x 351 pixel, 16:9), logo (max. 300 x 45 pixel).
                                                                                                                                                                       Headline text: max. 50 characters incl. space characters;
     Wide Skyscraper 2                                                                                   Full Banner
                                                                                                                                                                       Text: max. 80 characters incl. space characters, max. 200 KB
     Position 2 € 80,- / 1.000 ad impressions                                                            € 85,- / 1.000 ad impressions
     (160 x 600 pixel, max. 200 KB)                                                                      (468 x 60 pixel, max. 200 KB)                                 Ad Words
                                                                                                                                                                       Ad Words logo/image: € 40,- / 1.000 ad impressions
     Floating Wide Skyscraper                                                                            Rectangle 300 x 200
                                                                                                                                                                       Logo/image 104 x 110 pixel
     € 230,- / 1.000 ad impressions                                                                      € 180,- / 1.000 ad impressions
     (160 x 600 pixel, max. 200 KB)                                                                      (300 x 200 pixel, max. 200 KB),                               Ad Words logo/image + text: € 50,- / 1.000 ad impressions
                                                                                                         1st or 2nd position to availability                           logo/image 104 x 67 Pixel
     Half Page                                                                                                                                                         Text 42 characters incl. space characters
     € 210,- / 1.000 ad impressions                                                                      Flashbar
     (300 x 600 pixel, max. 200 KB)                                                                      € 295,- / 1.000 ad impressions                                Page Peel
                                                                                                         (970 x 100 pixel, max. 200 KB)                                € 120,- / 1.000 ad impressions
                                                                                                         in categories only, sticky                                    (100 x 100 pixel respectively 500 x 500 pixel,
        Data formats: GIF, JPEG, HTML, PNG                                                                                                                             max. 200 KB),
                                                                                                                                                                       Data format: JPEG only
23
Online ad formats at a glance
                                                                  www.funkschau.de/media/showroom
                                                                                                                                     Online advertisement

     Suppliers´ compass
     Companies from ICT industry show their competences in the                                                      Free QR code service
     supplier´s compass of www.funkschau.de. It offers various                                                      The direct link to your entry in the
     possibilities to present your company: from a complete                                                         suppliers´ compass: we provide you
     company portrait including images and videos to company                                                        with your personal QR code – on
     events and trade shows. The exclusive ranking system ranks                                                     request with your company logo.
     premium customers first when a product is searched for.                                                        Perfect for your print advertising
                                                                                                                    media!

     Your premium listing includes:
     • Company portrait
     • Contact data
     • Product portfolio
     • Images
     • Videos
     • Whitepaper
     • Event listings
     • Editorial mentions / articles                                                                Keyword booking
     • Ranking with logo in product search                                                          (context sensitive advertising)
                                                                                                    (only with a premium listing)
     Be up front - it´s on you!                                                                     For example ICT services, telecommunications
     Each product search concerning your company pushes
     your company as premium supplier inclusive logo to                                             equipment, unified communications, etc.
     the top listing
                                                                                                    For every article that includes the keyword, an entry is
     Rate: € 1,990.- / year                                                                         placed in the infobox with your premium listing.
     no discounts                                 e!
                                          for fre                                                   Rate: € 990.- / year and keyword
                                  yword
                        One ke                                                                      (12 months max.)
                                                                                                    no discounts
24
Media information 2018                                                 Online advertisement

     Whitepaper                                                                 Webinar
     Take the chance for lead generation - present your whitepapers             Transfer specific know-how to your customers and actively involve
     embedded in the funkschau editorial environment. Upload and                your customers and prospects in this live event. Your audience can ask
     publication of your whitepapers is a free service. It´s on your decision   you questions via chat. Emphasize the advantages of your company´s
     to buy the generated leads.                                                products and competence in a dynamic and interactive presentation.
     • Infobox to announce the whitepaper
     • Presentation of the whitepaper including your corporate logo            Services:
        within the download area
                                                                                • Advance notice of the webinar in 2 newsletters of funkschau.de and
     • Format whitepaper: .pdf, .doc, .xls, .ppt                                  in one category for one month
     • Company URL (linked to your website)                                     • Customised newsletter to qualified users
     • Information page: headline, teaser and short description
     • Format corporate logo: .jpg, .tif, .gif, .eps                            • Registration of users

     Hosting for free                                                           • Technical realisation of the webinar and guidance to speakers
     Leads available on request               € 19.- / Lead                     • One live broadcast incl. moderation
     Optional: customised newsletter to registered users.                       • Archived webinar is available for registered users as an
     Address interested users without waste coverage.                             on-demand webcast for download

                                                                                                                                                  Rate: € 4,990.-
                                                                                                                                                  (no discounts)

                                                                                                                                                         ion
                                                                                                                                                  enerat
                                                                                                                                         Lead G

                                                                        ion
                                                                  enerat
                                                       Lead G

25
Online ad formats at a glance
                                                                                 www.funkschau.de/media/showroom

                                                                                                                         Leaderboard
                                                                   Premium placement                                     (630 x 90 pixel, max. 200 KB)

     Newsletter advertising                                         Leaderboard 790,-                                    Data format: PNG, GIF*, JPEG

     The weekly funkschau.de
     newsletters bring the latest
     news fast and precisely to        Lieber Herr Mustermann,
     your target group. More           der Arbeitsplatz der Zukunft – das ist weit mehr als eine technologische
                                       Entwicklung. Zwar fußt der Wandel der Arbeitswelt auf mächtigen Werkzeugen
     than 12,600* ICT decision         wie Unified Communications oder Cloud-Lösungen, im Zentrum des Wandels
     makers receive tailor-made        steht jedoch der Mitarbeiter. Falsch angegangen, können Abteilungen Digital-
                                       Workplace-Konzepte nicht nur tragen, sondern auch ausbremsen oder ganz
     informations and expert           zum Scheitern bringen. Denn wie die Studie „Arbeitsplatz der Zukunft“ von
     articles. The newsletter is the   Sipgate zeigt, beziehen viele Unternehmen ihre Mitarbeiter nicht ausreichend in

     perfect advertising platform to   entsprechende Projekte ein.

     publish your product news end     Stefan Adelmann Chefredakteur funkschau

     events.
     * As per 092017                                                                                                         Billboard
                                                       Premium placement                                                     (630 x 200 pixel, max. 60 KB)
                                             Native Ad/Text ad/Billboard/Leaderboard                                         Data format: PNG, GIF*, JPEG

     All newsletter ad formats are                            890,-
     optimized for mobile devices.

                                                           Position 1 + 2
                                              Native Ad/Text ad/Billboard/Leaderboard
                                                               790,-

                                                            Position 3
                                             Native Ad/Text ad/Billboard/Leaderboard
26                                                            690,-
Ad Words
                                                  Ad Words                      Ad Words                         (291 x 156 pixel, max. 200
                                                    590,-                         590,-                          KB)
                                                                                                                 An image to be supplied by
                                                                                                                 the customer (logo or logo
                                                                                                                 with textual content)
      Appointment
                                                                                                                 Data format: PNG, GIF*, JPEG
      Text: 130 characters max. incl.
      spaces and URL (max. 1 link)
                                      490,- €

                                                                                                                 Native Ad without logo
     The editorial staff of funkschau.de                     Ceribusam accae autempore dollamu saectia cor       Visualization like articles
     reserves the right to edit the articles in              autenimus Ebis ma doluptur, tem exped ut magnis
                                                                                                                 Header + text + URL
     corporation with the customer.                          magni omnihic te pori duntium harum assunti
                                                             numquam eium renis ratur sam si con re rendaes      Picture: 225 x 127 pixel, max.
                                                             tiuntia que volo eum quunt, nonet aut idunt quam    200 KB
                                                             quati denda ne cuptae sit et auta dit eum et        Headline: 40 characters max.
     Technical details at
     www.funkschau.de/                                                                                           text 300 characters max.,
     media/showroom                                                                                              incl. spaces
                                                                                                                 Data format: PNG, GIF*, JPEG

                                                                                                                 Text Ad incl. logo
                                                             Ceribusam accae autempore dollamu saectia cor
                                                             autenimus Ebis ma doluptur, tem exped ut magnis     Visualization like articles
                                                             magni omnihic te pori duntium harum assunti         Header + text + logo + URL
                                                             numquam eium renis ratur sam si con re rendaes      (max. 1 link)
                                                             tiuntia que volo eum quunt, nonet aut idunt quam
                                                             quati denda ne cuptae sit et auta dit eum et        Picture: 225 x 127 pixel, max
                                                                                                                 200 KB
                                                                                                                 Logo: 150 x 50 pixel
                                                                                                                 Headline: 40 characters max,
                                                                                                                 text 300 characters max, incl.
                                                                                                                 spaces
                                                                                                                 Data format: PNG, GIF*, JPEG

                                                                                                                *GIF without animation

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Technical data

     Printing technique / completion
     Printing technique:
     Cover:                 Sheetfed offset
     Content:               Role offset                                                                       Loose inserts / bound inserts / tip-on ads / CDs
     Paper:                 60 gsm, upgraded newsprint paper                                                  Loose inserts:
     Processing:            Saddle stich binding                                                              Minimum format:                 105 mm width x 148 mm height
     Format:                210 mm width x 297 mm height                                                      Maximum format:                 in height and width 10 mm smaller than magazine
                            Add 5mm per trimmed edge for bleed size                                           Minimum weight:                 150 gsm for single leaf
     Type area:             183 mm width x 262 mm height                                                      Maximum weight:                 on request
     Place all picture elements (including logos, QR codes) 4 mm from the outer edge.                         Positioning:                    best possible
     Files preferably as unseparated individual pages in PDF format V1.3 or V1.4.                             Loose inserts must be delivered cut and folded and as a finished product and be adapted
     Exact specifications can be obtained from the following contact persons:                                 for mechanical processing.
     Teresa Manuri, phone +49 89 25556-1482, fax +49 89 25556-1690,                                           Placement possibilities: print run, part of circulation by zip-codes or by Nielsen areas.
     tmanuri@weka-fachmedien.de
     Stefan Buchner, phone +49 89 25556-1481, fax +49 89 25556-1690,                                          Bound inserts:
     sbuchner@weka-fachmedien.de                                                                              Minimum size:                105 mm width x 148 mm height
                                                                                                              Maximum size:                format of the magazine
     Please transmit your digital data as a PDF via data medium (CD-ROM), e-mail or FTP.                      Trimmed pages must have an additional 5 mm on each border to be cut off.
     For detailed specifications please ask your contact person.                                              Minimum weight:              100 gsm for 4-page-products
     File names should be given as in the example:                                                            Placement only between the different sections.
     customer_funkschau_issue (e.g. company_funkschau_1_18)                                                   Bound inserts must be folded and delivered in uncut format and be adapted for mechanical processing.

                                                                                                              tip-on ads:
     Proof:           Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci. icc”   Folded products must be close to the gutter and be adapted for mechanical processing.
                      for offset printing.                                                                    Positioning on request.
                                                                                                              Placement possibilities: print run and part of circulation of the tip-on ads by zip codes.
                      Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc”
                      for offset printing, unless we may not print your ad. The appropriate profiles may be   CDs:
                      downloaded at www.eci.org.                                                              Positioning on request.
                      Small tonal value deviations are respectively within the tolerance range of the web
                      offset printing. Black tone surfaces are to be underlined with 40% raster in cyan.      Delivery date and delivery address for loose inserts, bound inserts and tip-on ads:
                      The correct proof parameters must be observed. Otherwise your ad can´t be realized      Please ask your contact person.
                      with the common tolerances of the process.
                                                                                                              L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
                      In case of questions or problems please ask your contact person.
                                                                                                              Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for funkschau-issue xy/2018“
     FTP access:      On request
                                                                                                              Terms of payment:                        % discount for advance payment within 8 days after date of invoice or
                                                                                                                                                      2
                                                                                                                                                      net payment within 21 days of invoicing
                                                                                                              Bank details:                           HypoVereinsbank, München
                                                                                                              Bank code:                              700 202 70
                                                                                                              Account No.:                            35 704 981
                                                                                                              IBAN:                                   DE37 7002 0270 0035 7049 81
                                                                                                              SWIFT (BIC):                            HYVEDEMMXXX
                                                                                                              VAT No.:                                DE 811 190 616

28
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2017)
     1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements           21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they
         of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement                    will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a
         of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the               responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the
         magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements.                             insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German
     2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the                  Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection,
         contract, that is unless the publisher expressly agrees to them.                                                                                             processing and use of personal data.
     3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one          22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless
         month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the             substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow
         latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or          a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a
         more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal               reduction of payment (abatement) or cancellation of the order (redhibitory action).
         situation.                                                                                                                                               23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should
     4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.                       subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (red-
     5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advert-               hibitory action).
         ising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named         24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live;
         by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing.                                     otherwise a warranty claim may no longer be enforced.
     6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing         25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or
         with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.                              grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
     7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher       26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses
         is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain       especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in
         place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in          cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability
         the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number            Act and for injury to life, body or health the publisher is liable according to statutory provisions.
         at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement.                                  27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origin-
     8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client            ation of such claims, that is unless they are founded on claims of deliberate negligence.
         is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the      28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include
         date of appearance of online advertising for technical or other comprehensible reasons.                                                                      all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
     9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will termin-         29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
         ate insertion of the online advertising immediately after receipt of the cancellation.                                                                   30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for
     10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within              advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to
         a shorter term the publisher is entitled to bill the following costs:                                                                                        ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a
         - 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion;                                               CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks
         - 50% of the net value of the order for cancellation within one week of the commencement of insertion;                                                       to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the
         - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion              number of actual clicks.
         of online advertising. The price of online advertising already inserted will also be billed.                                                             31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment
         Cancellation terms print: Cancellation is possible free of charge until the ad closing date.                                                                 is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion
     11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at             of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are
         the latest.                                                                                                                                                  adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to
     12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of               the difference between the discount granted and that corresponding to the actual quantity.
         the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official   32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in
         stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation             the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further
         of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout,                   execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded
         of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be                     doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance
         communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition                    payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally
         may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the                 agreed time for payment, before publishing any further advertisements.
         publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make        33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement
         its advertising nature plain.                                                                                                                                cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding
     13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for              certification by the publisher of the publication and distribution of the advertisement.
         online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format     34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and
         or the technical specifications of the publisher, punctually for the print copy deadline.                                                                    express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are
     14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client.            kept for four weeks. Letters that are not collected during this time are destroyed.
         In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/               35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in
         or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing                  the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming
         and mechanical reproduction rights in Germany] or other copyright associations and/or owners.                                                                such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher.
     15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).              Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any
     16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color             joint discount.
         are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop      36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After
         to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct                 removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online
         color implementation within the usual tolerances.                                                                                                            advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
     17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should      37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to
         the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client         alterations to this clause.
         making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a             38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-
         result of such computer viruses being infiltrated by the client.                                                                                             tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the
     18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.                            term and condition now considered inoperative.
     19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to           39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law,
         do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial                a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action,
         alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of          possesses an office or a habitual residence in the Federal Republic of Germany.
         the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/        40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
         or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not                 International Sale of Goods.
         entitled to raise any claims for an inadequate impression and/or poor insertion.
     20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-
         bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for
         publication of the advertising material.

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