2019 Media GUide Print online eVentS - weka fachmedien
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Media GUIDE
2019
Print online E V ENT S
Online
geprüft
Contact
USA - West For all other territories
Huson International Media please contact:
Ralph Lockwood
16615 Lark Avenue, Suite 100 Konrad Nadler
Los Gatos, Phone: +49 89 25556 - 1382
California 95032 Fax: +49 89 25556 - 1670
Phone: +1 408 879 6666 knadler@weka-fachmedien.de
Fax: +1 408 879 6669
ralph.lockwood@husonmedia.com
Editor-in-chief:
Gerhard Stelzer
Phone: +49 89 25556 - 1337
USA East Fax: +49 89 25556 - 1607
Huson International Media gstelzer@weka-fachmedien.de
Kristen Riley
13 – 17 Laight Street
Suite 401 (Mailbox #7) WEKA FACHMEDIEN GmbH
New York, NY 10013 Richard-Reitzner-Allee 2
Phone: +1 -212 268 33 44 D-85540 Haar
Fax: +1 -212 268 33 55 Germany
kristen.riley@husonmedia.com
2
The Media
Brand
Elektronik is the platform for expert knowledge
Successful with print:
Highest number of subscriptions of all professional electronics titles in Germany
(Source: IVW, Q2/2018, 10,413 subscribers, total distribution 30,575 copies)
tform fo
97% of Elektronik readers say they read every or almost every issue. pla r
(Source: Copytest Elektronik 18/17, conducted by IFAK Institute)
89% of readers rate the editorial quality of Elektronik with good or very good.
kn
(Source: Copytest Elektronik 18/17, conducted by IFAK Institute) o w-ho w
ONLINE EVENTS MEDIA PARTNER ORGAN
Elektronik is a strong brand Elektronik hosts national and Elektronik is partner to the most As of 2016, „Elektronik“ is the
within the business network international conventions, forums important events of the branch. official press organ of the GMM
elektroniknet – the leading web and training for professionals on and as such offering you an even
service of the electronic branch. the hot topics of the branch. In addition we offer you exclusively better target group access.
12.49 million* hits in the last 12 A network of abstractors of the the “Official Daily” newspaper of The association members, among
month are an impressive proof. industry, of science and of the embedded world. them leading experts of the
associations stands for top-class branch, receive the Elektronik as
venues. a subscription and on events.
weka-fachmedien.de/events
(*IVW-Online: 08/2018 - 07/2018)
3
Technical
journal
portrait
Technical journal portrait 1
1 Title: Elektronik
2 Characteristics: The bi-weekly technical journal Elektronik, the web channel elektronik.de as part 9 Membership: LA ELFA (readership analysis of electronics trade media)
of the business network elektroniknet.de, as well as the elektroniknet.de newsletter
IVW-EDA (certified audit of circulation)
report about all aspects of industrial electronics - competently and across all types of
media. not for special issues
In the form of professional articles, short contributions and product showcasings, 10 Publishing house: WEKA FACHMEDIEN GmbH
ten editors, each an expert in his/her field are covering economical topics, technical Richard-Reitzner-Allee 2, D-85540 Haar
trends, technologies, basic knowledge and the product range of the electronics Phone +49 89 25556-1383
industry. www.elektroniknet.de, www.weka-fachmedien.de
Interviews, opinion coverage as well as job related tips and research news round 11 Publisher: WEKA FACHMEDIEN GmbH
out the profile of the expert platform Elektronik in offering the perfect information 12 Advertising: Sonja Winkler, Sales Director
source in the everyday professional life of design engineers and technical e-mail: swinkler@weka-fachmedien.de
management. 13 Editorial office: Gerhard Stelzer, editor-in-chief, email: gstelzer@weka-fachmedien.de
With established reader polls, successful forums and congresses covering trendy Andrea Seidel, editorial assistant,
topics Elektronik stays in constant dialogue with the readers. email: aseidel@weka-fachmedien.de, phone +49 89 25556-1332
3 Target group:
Elektronik is the media brand for the target group of design engineers and Silvia Langford, editorial assistant,
industrial users of professional electronics products as well as for the technical email: slangford@weka-fachmedien.de, phone +49 89 25556-1331
management. 14 Editorial to advertising ratio 2017 = 52 issues
Elektronik reaches 96,000 readers per issue* - most-read bi-weekly electronics trade total pages: 3,064 pages = 100.00%
journal in Germany (*source LA ELFA 12/13) editorial content 2,311 pages = 75.41%
4 Publication frequency: fortnightly, 26 issues + 25 special issues + THE OFFICAL DAILY at embedded advertising content 753 pages = 24.59%
world 15 Editorial content analysis 2017 = 2,311 pages
5 Format: A4 professional articles/specials 1,391 pages = 60.20%
6 Volume: 68th volume 2019 products 133 pages = 5.80%
7 Subscription rates: Domestic subscription: 179,00 € impulses 573 pages = 24.80%
Overseas subscription: 186,00 € others (title, editorial, content,
Single copy rate: 8,00 € FAQ, imprint,
8 Organ: GMM VDE/VDI-GESELLSCHAFT MIKROELEKTRONIK, advertiser index) 214 pages = 9.30%
MIKROSYSTEM – UND FEINWERKTECHNIK editorial content 2,311 pages = 100.00%
total 3,064 pages = 100.00%
4
Technical journal
Circulation breakdown 2
1 Circulation audit: except special issues 3.1 Structure of the domestic market
circulation by Nielsen-areas: Kiel
2 Circulation breakdown: copies per issue/annual average
Rostock
(July 1st 2017 to June 30th 2018)
Nielsen 5+6
print run: 31,100 Nielsen 1 Bremen Berlin
5.0 % = 1,482 copies
total circulation: 30,628 abroad: 906 9.4 % = 2,789 copies
sold circulation: 12,044 abroad: 683
subscritions: 10,820 member copies: 8,442 Munster
Nielsen 2
retail sales: – 13.5 % = 4,027 copies Nielsen 7
Dresden
Cologne 5.9 % = 1,750 copies.
other sales: 1,224 Erfurt
Koblenz Frankfurt
controlled circulation: 18,584
Nielsen 3a
remainder, archive and 472
14.6 % = 4,348 copies
voucher copies: Nuremberg
Stuttgart Nielsen 4
29.2 % = 8,668 copies
Nielsen 3b Freiburg Munich
22.4 % = 6,658 copies
3 Geographic circulation breakdown:
economic region share of total circulation
percent copies Summary of the survey methodology
1. Methodology: circulation breakdown by file analysis – census
Germany 97.0 29,722
2. universe (domestic total circulation) 29,722 = 100%
Switzerland 1.3 408 3. Sample: survey is based on total database
Austria 1.2 362 4. Target person of survey: omitted
5. Period of analysis: July 2018
Abroad others 0.4 136 6. Conduction of analysis: publisher
total circulation 100.0 30,628 The detailed survey methodology is published at www.next-community.de.
5
Advertising rates 2019
3 Discounts:
Journal (within a 12 month period, starting from the publication date of first ad)
Advertising rates No. 54, valid from 01.01.2019 Frequency discount Volume discount
3 or more insertions 3% 3 or more pages 5%
1 Advertising formats and rates (Prices in Euro): 6 or more insertions 5% 6 or more pages 10%
9 or more insertions 10% 9 or more pages 15%
Format basic prices prices prices prices 12 or more insertions 15% 12 or more pages 20%
b/w 2c 3c 4c 18 or more insertions 20% 15 or more pages 25%
1/1 page 6.620,- 7.840,- 8.820,- 9.790,- 24 or more insertions 25%
A5 page (junior page) 4.090,- 4.890,- 5.500,- 6.130,-
1/2 page vertical 4 Classified advertisements:
3.500,- 4.190,- 4.700,- 5.220,- Employer Branding: 1/1 page 4c € 4.900
1/2 page horizontal
Advertising rates 2018
1/2 page 4c € 2.600
1/3 page vertical
2.330,- 2.780,- 3.120,- 3.470,- Double insertion: When booking the same ad in another issue,
1/3 page horizontal we grant 25% discount on the rate card price.
1/4 page 2-columns
1/4 page vertical 1.740,- 2.120,- 2.360,- 2.690,- Business portraits: 1/4 page € 1,050.- (available only in special issues,
1/4 page horizontal 1/2 page € 2,080.- no discounts)
1/1 page € 4,160.-
1/6 page vertical
1.170,- 1.380,- 1.560,- 1.740,- Pinboard: 1/9 page b/w € 290.- 1/9 page 4c 350.- €
1/6 page horizontal
1/8 page 2-columns Seminar planer: 1/9 page b/w € 290.- 1/9 page 4c 350.- €
1/8 page vertical 890,- 1.010,- 1.160,- 1.350,- Discount for high volume booking upon request.
1/8 page horizontal
5 Special Ads: Prices see page 8 to 10
Pinboard / Seminar planer 290,- 310,- 330,- 350,-
6 Contact:
Cover page 10,890.-
Consulting & booking: Sonja Winkler, Sales Director
(No discounts)
phone +49 89 25556-1383, swinkler@weka-fachmedien.de
Inside cover special 7.100,- Fax +49 89 25556-1690
2nd/3rd cover page 10.140,-
4th cover page 10.740,- Digital file delivery: werbemittel@weka-fachmedien.de
mm-price, 1-column 6,50 7,70 8,70 9,60 7 Terms of payment:
HypoVereinsbank, München
2 Additional charges: IBAN: DE37 7002 0270 0035 7049 81, SWIFT (BIC): HYVEDEMMXXX
placement We charge 10% of the basic price for requested and confirmed placements Tax ID number: DE 811 190 616
(at least € 160.-) 2 % discount for payment within 8 days after date of invoice or net
colours Prices apply for Euroskala payment within 21 days of invoicing.
Charges for special colours on request
Prices excl. VAT / tc: 30.628 copies
format No additional charges for bleed and crossover print
6
Formats
2/1 pages spread across gutter 1/1 page 2 x 1/2 across gutter Junior Page trim size
width x height width x height width x height width x height width x height
420 x 297 mm ¿ 210 x 297 mm ¿ 420 x 143 mm ¿ 135 x 190 mm 147 x 210 mm ¿
394 x 260 mm 185 x 260 mm 394 x 128 mm
1/2 page vertical 1/2 page horizontal 1/3 page horizontal 1/3 page vertical 1/4 page 1/4 page vertical 1/6 page horizontal 1/6 page vertical
width x height width x height width x height width x height width x height width x height width x height width x height
102 x 297 mm ¿ 210 x 143 mm ¿ 210 x 110 mm ¿ 72 x 297 mm ¿ 102 x 143 mm ¿ 54 x 297 mm ¿ 210 x 63 mm ¿ 72 x 143 mm ¿
90 x 260 mm 185 x 128 mm 185 x 90 mm 60 x 260 mm 90 x 128 mm 42 x 260 mm 185 x 43 mm 60 x 128 mm
1/4 page horizontal
width x height
210 x 82 mm ¿
185 x 62 mm
¿ trim size:
add 5 mm per trimmed edge
for bleed size
1/8 page vertical 1/8 page Pinboard Island ad
width x height width x height Seminar planer 1 column
54 x 143 mm ¿ 102 x 82 mm ¿ 1/9 page minimum 50 mm height
42 x 128 mm 90 x 62 mm width x height maximum 80 mm height
1/8 page horizontal 60 x 80 mm column width 51 mm
width x height
210 x 51 mm ¿
185 x 31 mm
7
Special ads
Media-Information 2019 Special ads
SPONSORED CONTENT SPONSORED CONTENT
Cover Neu
Elma Electronic
ist ein weltweit tätiger Hersteller von voll integrierten Systemen.Darüber hinaus gen zugeschnitten werden können: vom
Cover creative + cover
Electronic Packaging Produkten für den entwickelt Elma zahlreiche Gehäuse, von ersten Konzept bis zur Serienproduktion.
Embedded-Systems-Markt. Das Unterneh- Kleingehäusen bis zu vertikalen Schrän- Elmas zuverlässige Lösungen, Flexibilität
men hat Tochtergesellschaften in neun ken, sowie Präzisionsteile wie zum Beispiel und Entwicklungskompetenz sind die
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der Schweizer Börse notiert. Das Angebot LEDs. Das Unternehmen verfügt über ein weit führende Elektronikunternehmen
story
reicht von Komponenten, Speicher, Back- breites Angebot von bewährten Standard- immer wieder Elma wählen.
planes und Chassis-Plattformen bis hin zu produkten, die auf einzelne Anwendun- www.elma.com
€ 10,890.-
die als Relays genutzt werden. Aufgrund In der Luft- und Raumfahrt entstehen mussten durch den Raumfahrtzulieferer
der hohen Geschwindigkeit bei zugleich durch die Manöver der Fluggeräte Sait einige Tests durchgeführt werden,
stetig wachsenden Datenmengen der enorme Kräfte, die ein „einfaches“ Com- da die SSD-Festplatten durch die feinen
ISS muss die Verbindung aber quasi putergehäuse nicht unbeschadet über- Strukturen im 10-15-Nanometer-Bereich
permanent umgeroutet werden – je stehen würde. Ein ATR verfügt über den freien Protonen im All deutlich
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(no discount) ligen Zeitpunkt die beste Übertragungs-
route bieten.
Kräfte bis zu 40 g
Vibrationen, verbiegt sich also nicht so
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Stoß wie z. B. bei einer besonders harten
Landung überstehen. Dieses Air Trans-
Durch diesen Dauerbeschuss kann es
dazu kommen, dass Teile der SSD (z.B.
der Flashspeicher) beschädigt werden.
Ein weiteres OpenVPX-System der glei-
port Rack bildet das Computergehäuse. chen Bauart ist für das neue Wissen-
Das Elma-System übernimmt diese Im Inneren steckt eine Rechnereinheit schafts- und Energiemodul NEM-1 ge-
Aufgabe und ermöglicht dabei Daten- mit OpenVPX-Technologie. plant, das 2019 der bestehenden Station
Inside Cover
durchsätze mit einer Uplinkgeschwin- hinzugefügt werden soll. Der Geschäfts-
digkeit von bis zu 100 Mbps und einer Externer Lüfter führer der Elma Electronic GmbH, Pao-
Downloadgeschwindigkeit von 6 bis 8 lo Putzolu, zeigte sich stolz auf den
Mbps. Das System stellt hierbei den Das Thema Kühlung sei bei solchen Pforzheimer Beitrag: „Die ISS ist wohl
Hardwareteil einer Multiplexor-Demul- Systemen immer ein besonders heikler die komplizierteste Maschine, die die
tiplexor-Modem-Unit (MDM) dar. MDM Punkt, merkt Projektbetreuer Vitali Siris Menschheit je gebaut hat. Dass unsere
ist zuständig für die Aufnahme, die weiter an. „Das System für die ISS wird Produkte ein Teil davon sind, ist ein
product guide or main
Speicherung und für die Übertragung nach dem ‚Forced-Conduction-Cooled‘- großartiger Nachweis für die Leistungs-
VPX-System fürs Weltall: der Ergebnisse von an Bord durchge- Verfahren gekühlt.“ Bei diesem Verfah- fähigkeit unseres Hauses.“
In 90 Minuten um die Welt
führten Experimenten. Die Einheit be- ren werden alle Karten wie z.B. die Helge Marek, Elmajk
inhaltet hierfür unter anderem ein Prozessorkarte, die Grafikkarte oder die
Modem, DVB-S2 (für Satellitensignale), Speicherkarte über eine spezielle Me-
focus
PAL (Phase-Alternating-Line, also ein chanik mit der Seitenwand verbunden.
analoges Videosignal) sowie HD-Video- Die Seitenwände des ATRs sind mit
Wie sieht Technik aus, mit der man eine permanente Verbindung zwischen der Internationalen Ein- bzw. -Ausgänge. Die seriellen Finnen bestückt, die nach außen zeigen
Schnittstellenkarten erfüllen Vorgaben und durch die Luft gesogen wird. So
Raumstation mit der Erde stricken kann? Zusammen mit der russischen Firma Sait Ltd. hat der für Schock und Vibration nach MIL-STD- werden die robusten Karten zwar aktiv
Pforzheimer Systembauer Elma Electronic darauf eine Antwort entwickelt. 810F und garantieren damit die Wider- gekühlt (eine passive Kühlung wäre z.
inside cover creative plus
standskraft des Systems. „Widerstands- B. eine Kühlung ohne Lüfter), die Lüfter
kraft, die auch notwendig ist“, so Siris arbeiten aber eben außerhalb des Ge-
D
er Countdown läuft: Voraussicht- raumorganisation Roskosmos zusam- selbstverständlich“, erklärt Vitali Siris, weiter. „Während die Technik im Inneren häuses. „Das ist eine praktische Lösung,
lich im September dieses Jahres menarbeitet. Das Air Transport Rack der bei Elma Electronic das Projekt be- der ISS selbst konstante Klimabedingun- die das Systeminnere überdies vor Staub
macht sich eine Soyuz-Rakete wird als Teil des so bezeichneten „Broad- gleitet. „Die ISS benötigt für eine Erd- gen von 20 bis 22 °C und ähnlich kons- schützt und eine mögliche Quelle für
story
mit einem Paket aus Pforzheim auf den band Communication System User umrundung nur etwa 90 Minuten. So- tanter Luftfeuchtigkeit erwartet, muss Schäden während des Transports elimi-
Weg zur Internationalen Raumstation Terminal“ im russischen ISS-Servicemo- bald sich die Raumstation über einem sie beim Start der Rakete Kräfte vom bis niert. Zugleich wurde mit der Kühlungs-
ISS. Mit der Versorgungsmission erhält dul „Zvezda“ installiert. Gebiet der Erde befindet, das nicht von zu Vierzigfachen der Erdbeschleuni- variante Platz gespart, ohne dabei die
die Besatzung um den Deutschen Ale- Wenn das System an seinem Einsatz- Empfangsanlagen am Boden abgedeckt gung aushalten.“ Multi-Funktionalität des Systems preis-
xander Gerst ein Air Transport Rack mit ort im Weltall in Betrieb geht, ermög- ist, würde die Verbindung jedesmal Mit dem Air Transport Rack (ATR) ist zugeben.“ Das Air Transport Rack (ATR) ist ein standar-
OpenVPX-Technologie. Elma Electronic licht es eine „nahezu-permanente“ abbrechen.“ Abhilfe schaffen hier Kom- hierfür ein seit vielen Jahren bewährter Technisch interessant ist auch die disierter Formfaktor für Rechnersysteme in
entwickelte das System für die Firma Verbindung der ISS mit der Bodenkon- munikationssatelliten, in diesem Fall Formfaktor für Rechnersysteme in der Wahl der SSD-Festplatte mit einer Ka- der Luft- und Raumfahrt.
€ 7,100.-
(Bild Elma Electronic)
Sait Ltd., die mit der russischen Welt- trolle. „Eine solche Verbindung ist nicht über das Geo-Satellitennetz „Lutsch“, Luft- und Raumfahrt erste Wahl (Bild). pazität von einem Terabyte. Hierfür
2 Elektronik 16/2018 elektronik.de elektronik.de Elektronik 16/2018 3
(no discount)
Advertorial:
Present your technical contribution incl. company presentation in Island display / content
high-quality and appealing design within the scope of the category basic price b/w island display
Belly wrap
‚sponsored content‘. per mm € 21.-
plus double page Secure the publication of your PR text in an edition of your choice with an basic price 4c Island display
format: 624 x 100 mm advertorial* per mm € 29.-
with 5 mm trim size: 1 column minimum 50 mm height
Double page format: € 9,900.- (agencyable) maximum 80 mm height
634 x 110 mm
Additional publication in a newsletter of elektronik.de: € 1,590.- column width 51 mm
€ 36,900.-
Specifications on request, different designs possible
Other forms of advertising
Belly wrap
on request
format: 624 x 100 mm Are you interested? Talk to us! (gate folder, flap, altar fold)
with 5 mm trim size:
634 x 110 mm Advertising material to be stuck on
on request
€ 18.000,-
*limited offer (Only in combination with 1/1 ad)
8
Snipe ad on front cover Loose inserts
format: 76x76 mm up to 25g (incl. postage) € 7,750.-
plus 5 mm trim size split-run by zip-codes/
– total 81 x 81 mm Nielsen area € 260.- per thousand
€ 7,200.- split-run by qualified addresses € 450.- per thousand
minimum order amount € 650.-
loose inserts over 25g price on request
print run: 31,000 copies
Customized Publishing
Whether print, online or event
- with creativity and competence
Bound inserts
we bring your requirements and
ideas into the right format: from 4-pages € 9,145.-
booklet to advertorial pages to 8-pages € 13,640.-
customer magazines. 12-pages € 16,895.-
more on request
Example Customized
Publishing: print run: 31,000 copies
• concept (in coordination with client)
• editorial elaboration/support Delivery contact for inserts:
• layout (in Elektronik or Elektronik automotive design or L.N. Schaffrath DruckMedien GmbH & Co. KG,
according to customer´s CI) Marktweg 42-50, 47608 Geldern
• print/processing Delivery note: loose/bound insert CUSTOMER,
• loose or bound insert/tip-on in Elektronik, Elektronik automotive or for Elektronik issue xy/2019
the daily newspaper „THE OFFICAL DAILY“ Technical details see page 20
Individual offers on request
9
Special ads
Market research
Elektronik market report hall plan embedded world 2019
cover page / U2 / U4 € 7,100.- loose insert in Elektronik and DESIGN&ELEKTRONIK
logo placement € 390,- logo placement € 890,-
Publishing date: Jun 03, 2019 total circulation: more than 50,000 copies
Ad closing date: May 05, 2019
Profit from the high awareness of Elektronik readership elections!
The readership election „Elektronik distributor of the year
2019“. Call in Elektronik issue 11/2019 and special issue
Elektronik distribution June 2019, publication of the results
in Elektronik issue 19/2019 Online surveys to electronics hot
topics of the branch. Exclusive
sponsoring on request
The readership election „ Elektronik product of the year 2019“.
Call in Elektronik issue 26/2018 and Elektronik automotive issue 12/2018,
publication of the results in Elektronik 6/2019.
The readership election „ Elektronik product of the year 2020“.
Call in Elektronik issue 26/2019 and Elektronik automotive issue 12/2019,
publication of the results in Elektronik March 2020.
Winners of these readership elections are allowed to use the official winner logos for their market
communication.
10Copytest – Control your ads impact! Ad awareness – customer xy -
For all media experts who want to know what design engineers and technical managers When I read Elektronik, I have…
think about their ads, products and image, Elektronik offers exclusive copytests. Elektronik‘s
copytests report about content and design of advertisments. More than that, copytest
participants receive a concise image analysis on top. 64 %
paid attention to ad
68 %
Elektronik copytests answer important questions such as “Do customers pay attention to my
ad?“, “What information about my company is retained by the reader?“ and “Does this ad paid attention to pictures/logo/ 61 %
help to get customers interested in my products and company?“ company sign 63 %
56 %
read text
61 %
ad average of all ads
Exemplary results multiple answers possible source: IFAK-Institut
(Source: Copytest issue 18/2017, conducted by IFAK-Institut Taunusstein)
Specific reactions to ads Ad awareness – customer xy -
As a reaction to ads in Elektronik during the last 12 month, I have ... Mean value comparison
overall assessment (spontaneously) 2,3 4,0
s 2,7
recommended the products/ service 45 % Your ad
clearly structured 1,8 2,1 3,2
passed on the ad to someone 72 %
talked with a colleague about the company 68 % informative / understandable 2,1 2,2 3,5 Best value
and/or their products
requested more information 49 %
about the company arouses curiosity /interest 2,3 2,7 4,0
Mean value
visited the website of the company 90 %
apealing / likeable 2,1 2,7 3,7
at least one of the above 97 % Worse value
mentioned reactions
reliable / credible 2,0 2,3 3,3
multiple answers possible source: IFAK-Institut
easy to remember 2,2 2,9 4,2
1,0... 1,5 2,0 2,5 3,0 3,5 4,0 4,5 ...6
rating, on a scale from better worse
For further information on service tools please visit www.elektroniknet.de/media 1 = very well bis 6 = not at all
or contact your Elektronik sales representative via phone +49 89 25556-1382.
11Editorial calendar
2019
Issue Publication date Impulses Key topics Special/Series/ Trade fairs and congresses
Product Guide
Trends in the Electronics industry Series:
Pub: Jan 08, 2019
Distribution 2019: Microelectronics, industry 4.0, Electronics
1 Ad: Dez 11, 2018
embedded, AI, cloud, IoT, electromobility, manufacturing
PM: Dez 17, 2018
skills shortage, obsolescence management
Pub: Jan 22, 2019 Distribution EMC technology Series:
2 Ad: Dez 28, 2018 Current reporting from the industries sensor technology Elektronik basics:
PM: Jan 07, 2019 Interviews passive components Power elektronics
Trends in the automotive-Industry CES, Las Vegas, Jan 08 - 11, 2019
Pub: Jan 29, 2019
2019: Automotive Ethernet Congress,
auto 1 Ad: Jan 08, 2019 automotive 1
Autonomous driving / connected cars / Munich, Feb 13 - 14, 2019
PM: Jan 14, 2019
electromobility
embedded world trade fair issue I: Special: embedded world, Nuremberg,
Pub: Feb 05, 2019 Distribution Computer modules / industrial PCs Displays Feb 26 -28, 2019; Mobile World
3 Ad: Jan 15, 2019 Current reporting from the industries wireless / IoT Congress, Barcelona,
PM: Jan 21, 2019 Career electromechanics Feb 25 - 28, 2019; EMV, Düssel-
dorf, Mar 19 - 21, 2019
Pub: Feb 12, 2019 Technology / Know-how / Visions see page 24 / 25
neo 1 Ad: Jan 22, 2019 Elektronik neo 1 The magazine for young professionals
NEW PM: Jan 28, 2019
embedded world trade fair issue II: Product-Guide: embedded world, Nuremberg,
Pub: Feb 19, 2019 Distribution mikrocontroller / tools embedded world Feb 26 -28,2019; electronic
4 Ad: Jan 29, 2019 Current reporting from the industries power supply displays conference, Nurem-
PM: Feb 04, 2019 Interviews embedded Cloud berg, Feb 26 -28,2019
+ plan of
safety+security
exhibition
embedded world trade fair issue: Special: embedded world, Nuremberg,
Pub: Feb 25, 2019
electromobility Tools + model based Feb 26 -28,2019; eMobility
auto 2/3 Ad: Feb 04, 2019 automotive 2/3
active components development World, Friedrichshafen, Mar 20
PM: Feb 08, 2019
- 24, 2019
Daily Pub: Feb 26/27/28, 2019 see page 26 / 27 embedded world,
THE OFFICIAL DAILY
embedded Ad: Feb 05, 2019 Nuremberg, Feb 26 -28,2019
embedded world 2019*
world* PM: Feb 11, 2019
optoelectronics Series:
Pub: Mar 05, 2019 Distribution LOPEC,
batteries / accumulators / power- Elektronik basics:
5 Ad: Feb 12, 2019 Current reporting from the industries
management Wireless Power
Munich, Mar 19 - 21, 2019
PM: Feb 18, 2019 Career
crystals / oscillators
12Readership election results Test + measurement Special:
Pub: Mar 19, 2019 Products of the year 2019 Connection technology: Semiconductors
6 Ad: Feb 26, 2019 Distribution Connectors / Cables
PM: Mar 04, 2019 Current reporting from the industries Industrial Computer + Embedded
Interviews
Pub: Mar 26, 2019 Active components, bus systems, Review: Automotive
auto Ad: Mar 05, 2019
automotive SI 1
test + measurement, development tools, Ethernet Congress
SI 1 PM: Mar 11, 2019
ethernet
Electromechanics
Hannover trade fair issue: Heat-/ Product guide:
Pub: Apr 01, 2019 Distribution Cooling management, connectors, Industry 4.0
Hannover Messe,
7 Ad: Mar 11, 2019 Current reporting from the industries enclosures, switch cabinets,
Hannover, Apr 01 - 05, 2019
PM: Mar 15, 2019 Career industrial data security
drive technology
Distribution, power electronics, drive tech- Product guide PCIM, Nuremberg, May 07 - 09,
Pub: Apr 09, 2019 nology, AC/DC, DC/DC, UPS, power supply 2019; SMTconnect, Nuremberg;
SI 1 Ad: Mar 19, 2019 SI power I units, energy storage, power-manage- May 07 - 09, 2019;
PM: Mar 25, 2019 ment, high voltage, low power, wireless Forum Künstliche Intelligenz,
power May 14, 2019
Software testing and certification Series:
Pub: Apr 16, 2019 Distribution
relay Elektronik basics:
8 Ad: Mar 26, 2019 Current reporting from the industries
Analog/Mixed Signal ICs LEDs / LED drivers
PM: Apr 01, 2019 Interviews
Pub: Apr 23, 2019 Distribution, Special: PCIM and PCIM E-Mobility-
auto 4 Ad: Mar 29, 2019 automotive 4 on-board network + energy management Power electronics Forum, Nuremberg, May 07 - 09,
PM: Apr 04, 2019 2019
PCIM trade fair issue: Series: PCIM, Nuremberg, May 07 - 09,
Pub: Apr 30, 2019 Distribution
Power supply, power electronics, electro- Electronics 2019; SMTconnect, Nuremberg;
9 Ad: Apr 05,2019 Current reporting from the industries
mechanics, passive components manufacturing May 07 - 09, 2019; Forum Künstli-
PM: Apr 11, 2019 Career
Artificial Intelligence che Intelligenz, May 14, 2019
Pub: May 07, 2019 Technology / Know-how / Visions see page 24 / 25
neo 2 Ad: Apr 11, 2019 Elektronik neo 2 The magazine for young professionals
PM: Apr 17, 2019
Subject to change
Pub = Publication date / Ad = Ad closing date / PM = Deadline for print material For up-to-date news to each issue visit www.next-community.de
*THE OFFICAL DAILY embedded world 2019: see price rates on page 21 or simply register for the info newsletter by e-mail to rboehm@weka-fachmedien.de
13Editorial calendar
2019
Issue Publication date Impulses Key topics Special/Series/ Trade fairs and congresses
Product Guide
Input systems: Series:
Switches, keys, keyboards Elektronik basics: Medtec Europe, Stuttgart,
Pub: May 14, 2019 Distribution
Microcontroller / Tools Medical electronics May 21 - 23, 2019; CWIEME,
10 Ad: Apr 18, 2019 Current reporting from the industries
Memory Berlin, May 21 - 23, 2019; Inter-
PM: Apr 26, 2019 Interviews
solar, Munich, May 15 -17, 2019
Pub: May 15, 2019 Distribution Special:
automotive testing expo,
auto 5 Ad: Apr 23, 2019 automotive 5 Electromobility Test + Measurement
Stuttgart, May 21 - 23, 2019
PM: Apr 29, 2019
Distribution, PC/tablet measurement, lab Product-Guide
Pub: May 21, 2019 Sensor + Test,
measurement, data loggers/data writers,
SI 2 Ad: Apr 29, 2019 SI test & measurement I
RF measurement, oscilloscopes,
Nuremberg, Jun 25 - 27, 2019
PM: May 06, 2019
multimeters, sensors, EMC
Batteries / rechargeable batteries / power Readership election:
management Distributor of the
Pub: May 28, 2019 Distribution Electromechanics year 2019 CeBIT,
11 Ad: May 07, 2019 Current reporting from the industries Industrial Computer + embedded Series: Hannover, Jun 24 - 28, 2019
PM: May 13, 2019 Career Elektronik basics:
Biometric
identification
Design support, logistics / services, Readership election:
automotive, lighting, medical, Distributor of the
Pub: Jun 03, 2019 industrial, starter / reference kits, year 2019
SI 3 Ad: May 10, 2019 SI distribution
power, wireless, IoT, safety + security, Plus supplement:
PM: May 16, 2019
Industry 4.0 Elektronics market
overview
Trade fair Special Sensor + Test: Special:
Pub: Jun 11, 2019 Distribution
Measurement Internet of Things / Sensor+Test,
12 Ad: May 17, 2019 Current reporting from the industries
Sensor technology Wireless sensor nodes Nuremberg, Jun 25 - 27, 2019
PM: May 23, 2019 Interviews
Filters / Inductors / Transformers
Infotainment Special: CeBIT, Hannover, Jun 24 - 28,
Pub: Jun 18, 2019 Bus systems Artificial Intelligence 2019; concar expo, Berlin, Jun 25
auto 6/7 Ad: May 24, 2019 automotive 6/7
Sensor technology - 26, 2019; Sensor+Test,
PM: May 31, 2019
Nuremberg, Jun 25 - 27, 2019
Pub: Jun 25, 2019 Distribution LEDs / LED drivers Series:
13 Ad: May 31, 2019 Current reporting from the industries Analog / Mixed Signal Ics Elektronik basics:
PM: Jun 06, 2019 Career Crystals / Oscillators Power supply
Pub: Jul 02, 2019 Safety / Security: Hardware, software,
auto Ad: Jun 07, 2019
SI safety & security
tools, certification, automotive,
FORUM
SAFETY & SECURITY
Forum Safety & Security,
SI 2 PM: Jun 14, 2019 elektronics / automotive
medical and industrial electronics
Sindelfingen, Jul 08 - 10, 2019
14Power electronics Special:
Pub: Jul 09, 2019 Distribution
Obsolescence management Industrial Computer +
14 Ad: Jun 17, 2019 Current reporting from the industries
Communication / Wireless Embedded
PM: Jun 24, 2019 Interviews
Passive components Special:
Pub: Jul 23, 2019 Distribution
Microcontroller / Tools Lighting
15 Ad: Jul 02, 2019 Current reporting from the industries
Maker-Boards: Raspberry Pi,
PM: Jul 08, 2019 Career
Arduino & Co
Pub: Jul 30, 2019 Electric and hybrid vehicles
auto Ad: Jul 09, 2019
automotive SI 3:
Batteries + energy storage
SI 3 PM: Jul 15, 2019
electromobility
Power electronics, fuel cells
Rugged computing Series:
Pub: Aug 06, 2019 Distribution
Batteries / rechargeable batteries / power Electronics manufac-
16 Ad: Jul 16, 2019 Current reporting from the industries
management turing
PM: Jul 22, 2019 Interviews
Measuring + Testing: Oscilloscopes
Heat / Cooling Management Special:
Pub: Aug 20, 2019 Distribution
Robotics Semiconductors
17 Ad: Jul 29, 2019 Current reporting from the industries
Safety + Security
PM: Aug 02, 2019 Career
Pub: Aug 27, 2019 Technology / Know-how / Visions see page 24 / 25
neo 3 Ad: Aug 05, 2019 Elektronik neo 3 The magazine for young professionals
PM: Aug 09, 2019
Traffic Engineering / Electromobility Series:
Pub: Sep 03, 2019 Distribution Connection technology: Elektronik basics: + Copytest
18 Ad: Aug 12, 2019 Current reporting from the industries Connectors / Cables Sensor technology IAA, Frankfurt, Sep 12 -22, 2019
PM: Aug 19, 2019 Interviews Optoelectronics
Distribution Special: IAA, Frankfurt, Sep 12 -22, 2019;
Functional safety Assistance systems + Bordnetz Kongress, Landshut,
Pub: Sep 05, 2019
Test + measurement Autonomous driving Sep 26, 2019; TSN/A Confe-
auto 8/9 Ad: Aug 14, 2019 automotive 8/9
rence – Technology & Applica-
PM: Aug 21, 2019 + Copytest tions, Bad Homburg Oct 8 - 9,
2019
Distribution, Cyristals / Oscillators, passive Product-Guide
Pub: Sep 10, 2019
components, connectors / cables, coolers
SI 4 Ad: Aug 20, 2019 SI components
/ fans, switches, enclosures, switch cabi-
PM: Aug 26, 2019
nets, keys
Subject to change For up-to-date news to each issue visit www.next-community.de
Pub = Publication date / Ad = Ad closing date / PM = Deadline for print material or simply register for the info newsletter by e-mail to rboehm@weka-fachmedien.de
15Editorial calendar
2019
Issue Publication date Impulses Key topics Special/Series/ Trade fairs and congresses
Product Guide
Readership election Distributor Distribution Series: TSN/A Conference – Techno-
Pub: Sep 17, 2019 of the Year: Results Embedded Networking: Elektronik basics: logy & Applications, Bad
19 Ad: Aug 27, 2019 Distribution Edge-/Fog-Computing Wireless Homburg Oct 08 -09, 2019
PM: Sep 02, 2019 Current reporting from the industries Power supplies
Career
Pub: Sep 24, 2019 Electromobility, hybrid,
auto Ad: Sep 03, 2019
automotive SI 4:
On-board networks / energy management
Bordnetz Kongress,
SI 4 PM: Sep 09, 2019
On-board networks
Electromechanics
Landshut, Sep 26, 2019
Distribution, PC / tablet measurement, Product-Guide
Pub: Sep 26, 2019
Laboratory measurement, Data logger /
SI 5 Ad: Sep 05, 2019 SI test & measurement II
recorder, RF measurement, Oscilloscopes,
PM: Sep 11, 2019
Multimeters, Sensors, EMC
Software development Series:
Pub: Oct 01, 2019 Distribution
Passive components Electronics manufac-
20 Ad: Sep 10, 2019 Current reporting from the industries
Analog/Mixed Signal ICs turing
PM: Sep 16, 2019 Interviews
Pub: Oct 08, 2019 Distribution Special: ELIV, Bonn, Oct 16 - 17, 2019;
auto 10 Ad: Sep 16, 2019 automotive 10 Electromobility Networking / V-2-X eMove360°, Munich,
PM: Sep 20, 2019 Driver assistance systems Oct 15 - 17, 2019
Distribution, Power electronics, Product-Guide
Pub: Oct 10, 2019 Drive technology, AC/DC, DC/DC, UPS,
SI 6 Ad: Sep 18, 2019 SI power II Power supply units, Energy storage, Pow-
PM: Sep 24, 2019 er-Management, High Voltage, Low
Power, Wireless Power
Pub: Oct 15, 2019 Distribution Semiconductors Series: wireless congress Systems &
21 Ad: Sep 23, 2019 Current reporting from the industries Electromechanics Elektronik basics: Applications; Munich
PM: Sep 27, 2019 Career Computer Modules / Industrial PCs Displays Oct 22 - 23, 2019
Internet of Things: Special: SPS IPC Drives,
Distribution, Communication, Security, Industry 4.0 Nuremberg, Nov 26 - 28, 2019;
Pub: Oct 22, 2019 Software, M2M, Microcontroller,
SI international
SI 7 Ad: Sep 30, 2019
IoT + I 4.0 Sensors, Wireless, Radio sensor net- wireless congress Systems &
PM: Oct 07, 2019 works, Remote maintenance, Condition Applications; Munich
monitoring Oct 22 - 23, 2019
productronica trade fair issue: Series:
Pub: Oct 29, 2019 Distribution Electronics manufacturing, EMS Elektronik basics: productronica;
22 Ad: Oct 08, 2019 Current reporting from the industries Test + measurement in production Batteries / energy sto- Munich Nov 12 - 15, 2019
PM: Oct 14, 2019 Interviews embedded rage / power manage-
ment
16Infotainment Special:
Pub: Nov 07, 2019 Safety + Security Semiconductors in
auto 11 Ad: Oct 16, 2019 automotive 11 vehicles
PM: Oct 22, 2019 + Supplement
Formel E
Pub: Nov 08, 2019 Technology / Know-how / Visions see page 24 / 25
SPS IPC Drives,
neo 4 Ad: Oct 17, 2019 Elektronik neo 4 The magazine for young professionals
Nuremberg, Nov 26 - 28, 2019
PM: Oct 23, 2019
Medical electronics Product-Guide:
Pub: Nov 12, 2019 Distribution Microcontroller / Tools Input systems:
Compamed/Medica,
23 Ad: Oct 21, 2019 Current reporting from the industries Power supplies Switches, keys,
Düsseldorf, Nov 18 - 21, 2019
PM: Oct 25, 2019 Career keyboards
sps ipc drives trade fair issue: Special: SPS IPC Drives,
Pub: Nov 21, 2019 Distribution Power electronics, drive technology Industry 4.0 Nuremberg, Nov 26 - 28, 2019;
24 Ad: Oct 30, 2019 Current reporting from the industries Industrial networking
PM: Nov 06, 2019 Interviews Sensor technology Automation 4.0 Summit,
Nuremberg, Nov 26 - 27, 2019
Distribution Connection technology: Series:
Pub: Dez 03, 2019 Current reporting from the industries Connectors / Cables electronics manufac-
25 Ad: Nov 12, 2019 Career Optoelectronics turing
PM: Nov 18, 2019 Data security
Development software Readership election:
Pub: Dez 05, 2019 Bus systems Products of the year
auto 12 Ad: Nov 14, 2019 automotive 12 2020
PM: Nov 20, 2019 Special: Lightning
Basic know-how for design engeniers:
Pub: Dez 10, 2019 power supplies, test + measurement,
SI 8 Ad: Nov 19, 2019 SI basics heat / cooling management, LED techno-
PM: Nov 25, 2019 logy, displays, passive components, con-
nectors, wireless
Pub: Dez 13, 2019 Distribution Readership election: Special:
Ad: Nov 22, 2019 Current reporting from the industries Products of the year 2020 Engineering professions
26 PM: Nov 28, 2019 Interviews Employers in
conversation
Subject to change For up-to-date news to each issue visit www.next-community.de
Pub = Publication date / Ad = Ad closing date / PM = Deadline for print material or simply register for the info newsletter by e-mail to rboehm@weka-fachmedien.de
17Technical data/
Market research
Technical data Loose inserts:
Printing technique / processing Minimum format: 105 mm width x 148 mm height
Cover: sheet-fed offset Maximum format: 10 mm smaller than the magazine in width and height
Contents: web-fed offset Minimum weight: 150 gsm for single leaf
Paper: improved newsprint Maximum weight: on request
Processing: wire stitching Positioning: best possible
Format: trimmed format 210 mm x 297 mm loose inserts must be delivered cut and folded and as a finished product and be adapted
add 5 mm per trimmed edge for bleed size for mechanical processing
type area: 185 mm x 260 mm placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
Please position all image elements 5 mm from the outer edges. We prefer non-separatet single-page PDFs
in the format V1.3 or V1.4. Bound inserts:
Volume: 4 pages (more pages on request)
For detailed specifications please ask your contact person: Minimum format: 105 mm width x 148 mm height
Hildegund Roessler, Disposition Print, Phone +49 89 25556-1473, Fax +49 89 25556-1690, Maximum format: Format of the magazine
trimmed pages should have an additional 5 mm on each border to be cut off
werbemittel@wekanet.de
Minimum weight: for 4-pages products 100 gsm
File names should be given as in the example: Bound inserts must be folded and delivered in uncut format and be adapted for
mechanical processing
Customer_ek_issue (for example: Mustermann_ek_1_19)
Tip-on ads:
Proof
folded products must be close to the gutter and be adapted for mechanical processing
Contents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc”
positioning and formats on request
for offset printing.
placement possibilities: print run and part of circulation of the tip-on inserts by zip codes or Nielsen
Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for
offset printing. The appropriate profiles may be downloaded at www.eci.org. CD:
Positioning on request.
Small tone value variations may occur (tolerance range due to the web offset printing process.
Delivery date and address for bound inserts, loose inserts and tip-on ads:
In multi-colour print black full tone areas should have a 40% cyan to give a rich black.
For dates and terms please ask your contact person.
FTP access: on request
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for Elektronik – issue xy/2019
Loose inserts / bound inserts / tip-on ads / CDs
Coverage
analysis
20Technical data Loose inserts / bound inserts / tip-on ads / CDs
Printing technique / processing Loose inserts:
Cover: sheet-fed offset Minimum format: 105 mm width x 148 mm height
Contents: web-fed offset Maximum format: 10 mm smaller than the magazine on each side
Paper: improved newsprint PEFC certified Minimum weight: 150 gsm for single leaf
Processing: adhesive binding Maximum weight: on request
Format: trimmed format 210 mm x 297 mm Positioning: best possible
add 5 mm per trimmed edge for bleed size
loose inserts must be delivered cut and folded and as a finished product and be adapted
type area: 172 mm x 246 mm
for mechanical processing
Please position all image elements 5 mm from the outer edges. We prefer non-separatet single-page PDFs placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
in the format V1.3 or V1.4.
Bound inserts:
For detailed specifications please ask your contact person: Volume: 2 pages (more pages on request)
Hildegund Roessler, Disposition Print, Phone +49 89 25556-1473, Fax +49 89 25556-1690, Minimum format: 105 mm width x 148 mm height
werbemittel@wekanet.de Maximum format: Format of the magazine
trimmed pages should have an additional 5 mm on each border to be cut off
File names should be given as in the example: Minimum weight: for 4-pages products 115 gsm
bound inserts must be folded and delivered in uncut format and be adapted for
Customer_ek_issue (for example: Mustermann_ek_neo_1_19)
mechanical processing
Proof
Contents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc” Tip-on ads:
for offset printing. folded products must be close to the gutter and be adapted for mechanical processing
positioning and formats on request
Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for placement possibilities: print run and part of circulation of the tip-on inserts by zip codes or Nielsen
offset printing. The appropriate profiles may be downloaded at www.eci.org.
CD:
Small tone value variations may occur (tolerance range due to the web offset printing process.
Positioning on request.
In multi-colour print black full tone areas should have a 40% cyan to give a rich black.
Delivery date and address for bound inserts, loose inserts and tip-on ads:
FTP access: on request
For dates and terms please ask your contact person.
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for Elektronik neo – issue xy/2019
21Market research
Sociodemography, Reading behaviour and Advertising effect among Elektronik readers*
22*Source: Elektronik 18/17 Copytest September 2017
Methodology
• Base: Readers of issue 18/17 of the trade journal Elektronik in Germany.
• Sample: 320 persons of the basic population were chosen at random of the
whole recipient data set
• Date of interviews: Interviews were conducted between September 6th and 21st, 2017.
• Realization: Experienced interviewers from IFAK, a well-known German market
research institute, have conducted the survey via telephone
using the CATI method. Realization according to the guidelines
for media analysis („ZAW-Rahmenschema für Werbeträgeranalysen“).
The questionnaire was available to each interviewer electronically
and binding in terms of order and wording of the questions.
23neo-Magazin
elektronik-
neo.de
The new journal
of
Content Target group
Presentation of the most exciting trends college students
from the electronics industry: big data,
graduates & career starters
artificial intelligence, cloud computing
and much more... start-up companies
Fundamentals and overview of pioneering young professionals
developments such as Industry 4.0 and
Autonomous driving
Presentation of companies and Start- Distribution
ups who are of interest as employers
Everything you need to know about a partial shipment with Elektronik
career in electronics, for example advan- universities
cement opportunities, further education
networks for young
and the influence of digitization on
professionals
working life
embedded world 2019
Reporting on events, e.g. electronics
productronica 2019
trade fairs, career, maker and start-up
sps ipc drives 2019
trade shows, conferences, workshops
and seminars maker & start-up fairs
24elektronik-neo.de The Elektronik neo editors prepare the topics and
content relating to electronics specifically for a
young professional audience.
Now 20%
discount*
circulation: 22,000 on Irina Hübner
annual bo
oking Industry expert and all-
formats: DIN A 4 magazine format rounder –
pragmatic and open
4 Ausgaben 2019 for new
Nr. 1 Pub: Feb 12, 2019 Ad: Jan 22, 2019 PM: Jan 28, 2019
Nr. 2 Pub: May 7, 2019 Ad: Apr 11, 2019 PM: Apr 17, 2019 Christina Deinhardt
Nr. 3 Pub: Aug 27, 2019 Ad: Aug 5, 2019 PM: Aug 9, 2019 social media guru, idea
machine and construction
Nr. 4 Pub: Nov 8, 2019 Ad: Oct 17, 2019 PM: Oct 23, 2019 kit beginner –
For advertising rates please see page 6. thinks out of the main-
stream box
introductory offer: Tobias Schlichtmeier
Employer Branding Thoroughbred electronics
1/1 page: € 4,000,- technician and industrial
engineer –
1/2 page: € 2,000,-
curious and eager to travel
1/4 page: € 1,000,-
*on rate card price
elektronik-neo.de is the modern For information about online advertising
web service for the young professional please see page 28-29.
audience of the electronics industries.
25OFFICIAL DAILY
embedded world
2019
THE OFFICAL DAILY - the only official daily at embedded world 2019! Advertising rates and formats (package rate for all 3 days)
5 editorial teams, 3 up-to-date issues to target trade fair visitors Tabloid format bw 2c 3c 4c Type area Bleed format
even better. in mm in mm
Tab 1/1 8,400 € 10,180 € 10,900 € 11,730 € 260 x 337 280 x 380
Publication dates: Ad closing date: deadline for print
Tab 9/16 (junior) 6,310 € 7,540 € 8,180 € 8,820 € 202 x 273 212 x 291
Feb 26, 2019 Feb 05, 2019 material:
Tab 1/2 vertical 130 x 337 140 x 380
Feb 27, 2019 (for all 3 issues) Feb 11, 2019 5,430 € 6,530 € 7,060 € 7,560 €
Tab 1/2 horizontal 260 x 175 280 x 193
Feb 28, 2019 (for all 3 issues)
Tab 1/3 vertical 97 x 337 107 x 380
3,670 € 4,380 € 4,820 € 5,140 €
Tab 1/3 horizontal 260 x 117 280 x 135
Tab 1/4 vertical 65 x 337 75 x 380
Tab 1/4 horizontal 2,890 € 3,450 € 3,700 € 4,020 € 260 x 87 280 x 105
Tab 1/4 2 columns 130 x 175 140 x 185
Tab 1/5 vertical 2,410 € 2,910 € 3,160 € 3,390 € 48 x 350 58 x 380
Tab 1/8 horizontal
1,300 € 1,590 € 1,710 € 1,800 € 130 x 87 280 x 53
Tab 1/8 2 columns
IFC/OBC 12,900 €
Special advertising formats
Island ad front cover 8,050 €
Flap 19,000 €
1 day 2 days 3 days
Loose insert up 2,450 € 4,300€ 6,150 €
to 25 g
Centre bound- 9,790 €
insert
4 pages
Distribution: mm price 5€ 6€ 6.50 € 7€
21,000 copies Island ad 46 € 51 € 55 € 60 €
mm price
Price rates for all 3 issues.
Due to technical reasons, ads have to be booked for all 3 issues (except loose inserts).
267 good reasons for your advertisement:
The only official newspaper of the embedded world
Published by the editorial teams of WEKA FACHMEDIEN, the official media partner of
the trade fair organizer NürnbergMesse.
21,000 copies – exclusively distributed
Only THE OFFICAL DAILY will be distributed exclusively to the show visitors and
exhibitors at the entrance and exhibition area. Additional distribution in hotels, train
stations and airport secures circulation at its best with 21,000 copies hot-off-the press.
Concentrated expert know how
The editorial departments of the renowned professional journals Elektronik,
Markt&Technik, DESIGN&ELEKTRONIK and Computer&AUTOMATION offer top-class
content with concentrated competence – the perfect source of information for the
trade fair visitors.
Up-to-date news coverage
With separate issues on all 3 exhibition days, THE OFFICAL DAILY covers the latest
news directly from the fair.
International visitor approach
With regard to the international visitors, THE OFFICAL DAILY reports from the fair in
German and English.
Big format
The extensive tabloid format with its high level of awareness stages your ad and the
promoted products in a perfect way.
Inclusive recruitment
THE OFFICAL DAILY is the perfect platform for looking for qualified professionals –
focused and without waste coverage on the world´s greatest trade fair of the embedded
community.
THE OFFICAL DAILY is published daily on each of the three days!
Contact: Konrad Nadler, international account manager
Phone: +49 89 25556-1382, knadler@weka-fachmedien.de
27General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2018)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they
of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a
of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the
magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection,
contract, that is unless the publisher expressly agrees to them. processing and use of personal data.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless
month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow
latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a
more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal reduction of payment (abatement) or cancellation of the order (redhibitory action).
situation. 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail. subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (red-
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the adver- hibitory action).
tising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live;
by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. otherwise a warranty claim may no longer be enforced.
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or
with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses
is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in
place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability
the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number Act and for injury to life, body or health the publisher is liable according to statutory provisions.
at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origi-
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client nation of such claims, that is unless they are founded on claims of deliberate negligence.
is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include
date of appearance of online advertising for technical or other comprehensible reasons. all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will termi- 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
nate insertion of the online advertising immediately after receipt of the cancellation. 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to
a shorter term the publisher is entitled to bill the following costs: ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks
- 50% of the net value of the order for cancellation within one week of the commencement of insertion; to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion number of actual clicks.
of online advertising. The price of online advertising already inserted will also be billed. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment
Cancellation terms print: Cancellation is possible free of charge until the ad closing date. is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion
of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at
adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to
the latest.
the difference between the discount granted and that corresponding to the actual quantity.
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of
32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in
the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official
the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further
stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation
execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded
of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout,
doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance
of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be
payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally
communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition
agreed time for payment, before publishing any further advertisements.
may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the
publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement
its advertising nature plain. cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding
certification by the publisher of the publication and distribution of the advertisement.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for
online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and
or the technical specifications of the publisher, punctually for the print copy deadline. express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are
kept for four weeks. Letters that are not collected during this time are destroyed.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client.
In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/ 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises
or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before clai-
and mechanical reproduction rights in Germany] or other copyright associations and/or owners. ming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher.
Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).
joint discount.
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color
36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After
are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop
removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online
to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct
advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
color implementation within the usual tolerances.
37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should
alterations to this clause.
the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client
making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-
result of such computer viruses being infiltrated by the client. tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the
term and condition now considered inoperative.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.
39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law,
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to
a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action,
do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial
possesses an office or a habitual residence in the Federal Republic of Germany.
alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of
the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/ 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not International Sale of Goods.
entitled to raise any claims for an inadequate impression and/or poor insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-
bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for
publication of the advertising material.
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