MEDIA KIT2 PRINT + ONLINE - Hüthig GmbH
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MEDIA KIT
2021
PRINT + ONLINE
Magazine Profile 2
Rates3/4
Formats and Technical Details 5/6
Tech competition 7
productronic Trade Show News 8
Digital Overlays 9
40 Years of productronic 10
Directory of Supplier Sources 11
Hüthig Electronic Media Group 12
Online Advertising 13-22
Address Rental 23
Circulation and Distribution Analysis 24
Recipient Structure Analysis 25/26
* This trade show guide is not IVW certified
Summary of Survey Method 27
General Terms and Conditions 28
Contact29
Schedule and Editorial Calendar 30/31
2021 MEDIA KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Magazine Profile 1
1 Titel: productronic 11 Publisher: –
2 Profile in brief: 12 Advertising Dept.: Frank Henning, Head of Sales
productronic gathers information and conducts its own research on all aspects
of efficient and economical electronic manufacturing. The widely acknowledged 13 Editorial Dept.: Dipl.-Ing. Petra Gottwald, Editor-in-chief
sector magazine also publishes news and trend reports – in both print and online
formats. Productronic comprehensively reflects the electronic manufacturing 14 Volume analysis: 2019 = 9 issues
industry in German speaking countries.
Total volume: 672.00 pages = 100.00 %
productronic and its four sister journals now form the Hüthig Electronic Media
Group under the umbrella of the all-electronics online portal. Advertising customers Editorial section: 531.70 pages = 74.0 %
will find a unique portfolio here that allows them to reach their target group across
Advertising section: 140.30 pages = 26.0 %
a wide range of media, in an accurate and comprehensive manner.
Including publisher’s advertisements: 14.00 pages = 9.0 %
3 Target group: productronic targets the decision-makers and experts in electronic
Supplements:
3
manufacturing and all professionals dealing with technology development or
services in the electronic manufacturing environment. 15 Analysis of editorial content 2019 = 531.70 pages
4 Publication: 9 x per year + special issues by topic area:
5 Magazine format: DIN A4 Cover stories 28.50 pages = 5.4 %
6 Volume: Volume 41/2021 Markets + technologies 27.21 pages = 5.1 %
7 Purchase conditions and prices (including VAT): Market overviews 14.00 pages = 2.6 %
domestic € 148.73 + € 14.98 shipping costs = € 163.71 Categories 31.38 pages = 5.9 %
foreign € 148.73 + € 29.96 shipping costs = € 178.69 EMS 10.20 pages = 1.9 %
Single copy price € 20.00 including VAT, not including shipping costs Assembly manufacturing 250.48 pages = 47.1 %
8 Organ: – Testing & quality 54.80 pages = 10.3 %
9 Memberships: Deutsche Fachpresse, IVW PCB manufacturing 13.30 pages = 2.5 %
10 Publishing company: Hüthig GmbH
Cable processing 9.75 pages = 1.8 %
Managing Director: Moritz Warth
Special trade show productronica 71.41 pages = 13.4 %
Address: Im Weiher 10, D-69121 Heidelberg
Phone: +49 6221 489-363 Special trade show SMT 20.71 pages = 3.9 %
Fax: +49 6221 489-482 531.70 pages = 100.0 %
Internet: www.productronic.de
2
1 Advertising rates in € (for formats, see page 5):
Rates do not include VAT
Rates for b/w advertisements Basic rate 5 % discount 10 % discount 15 % discount 20 % discount
1/1 page 4,440.00 4,218.00 3,996.00 3,774.00 3,552.00
2/3 page 2,930.00 2,783.50 2,637.00 2,490.50 2,344.00
1/2 page 2,220.00 2,109.00 1,998.00 1,887.00 1,776.00
Junior page 2,540.00 2,413.00 2,286.00 2,159.00 2,032.00
1/3 page 1,510.00 1,434.50 1,359.00 1,283.50 1,208.00
1/4 page 1,150.00 1,092.50 1,035.00 977.50 920.00
1/8 page 620.00 589.00 558.00 527.00 496.00
Total rates for 2c advertisements 2c rate 5 % discount 10 % discount 15 % discount 20 % discount
1/1 page 5,080.00 4,858.00 4,636.00 4,414.00 4,192.00
2/3 page 3,315.00 3,168.50 3,022.00 2,875.50 2,729.00
1/2 page 2,605.00 2,494.00 2,383.00 2,272.00 2,161.00
Junior page 2,925.00 2,798.00 2,671.00 2,544.00 2,417.00
1/3 page 1,895.00 1,819.50 1,744.00 1,668.50 1,593.00
1/4 page 1,350.00 1,292.50 1,235.00 1,177.50 1,120.00
1/8 page 820.00 789.00 758.00 727.00 696.00
Total rates 4c advertisements 4c rate 5 % discount 10 % discount 15 % discount 20 % discount
1/1 page 5,515.00 5,293.00 5,071.00 4,849.00 4,627.00
2/3 page 3,775.00 3,628.50 3,482.00 3,335.50 3,189.00
1/2 page 3,065.00 2,954.00 2,843.00 2,732.00 2,621.00
Junior page 3,385.00 3,258.00 3,131.00 3,004.00 2,877.00
1/3 page 2,355.00 2,279.50 2,204.00 2,128.50 2,053.00
1/4 page 1,750.00 1,692.50 1,635.00 1,577.50 1,520.00
1/8 page 1,220.00 1,189.00 1,158.00 1,127.00 1,096.00
3
2021 P
Advertising
Rates List
No. 40
MEDIA KIT valid as of Oct. 1, 2020
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
2 Surcharges Supplements: Minimum format 10.5 x 14.8 cm, minimum weight per sheet 150 g/m2
Preferential placements: up to 25 g € 4,295.–
Inside front cover and outside back cover 10 % surcharge on basic rate up to 50 g € 6,400.–
Binding placements 10 % surcharge on basic rate each additional 25 g weight € 2,130.–
Prices and conditions for cover placement on request. Maximum paper format 20 x 28 cm
Color surcharges (not discountable): 2c 4c Delivery: Specimens to be supplied as of order placement, circulation upto 10 days prior
1/1 page € 640.– 1.075.– to publication.
2/3 to 1/3 page € 385.– 845.– Required supply quantity: 10,400 copies.
Partial supplements on request.
1/4 and smaller € 200.– 600.–
Surcharges apply to Euroscale colors Special colors on request
Stick-on advertising media: Minimum format 6.0 x 7.5 cm at 150 g/m2
Format surcharges:
Positioning on request
Bled-off and gutter bleed advertisements 10 % surcharge on basic rate
In conjunction with advertisement or bound insert € 905.–
plus adhesive costs
3 Discounts: ( for purchase within 12 months) – for machine processing € 560.–
Frequency discount rate: Quantity discount rate: – for manual processing € 1,240.–
3 x publication 5% 2 pages 5%
6 x publication 10 % 3 pages 10 % Delivery address for supplements and bound inserts:
9 x publication 15 % 5 pages 15 % Grafisches Centrum Cuno GmbH, Gewerbering West 27, D-39240 Calbe
12 x publication 20 % 8 pages 20 % (clearly marked: for productronic, issue number…)
4 Job vacancies / classified ads: 6 Contact:
Per mm (1-column, 41 mm wide), b/w € 5.– Consultation, bookings:
Box number fee € 16.– Frank Henning, Head of Sales
Phone: +49 6221 489-363, E-mail: frank.henning@huethig.de
5 Special Advertising:
Data delivery, invoicing, documents:
Bound inserts: must be delivered folded, untrimmed, without back stapling Sabine Greinus
Minimum up to over Phone: +49 6221 489-598, E-mail: prod-dispo@huethig.de
Volume
weight 135 g/m2 135 g/m2
7 Terms of payment:
2 pages 120 g/m2 € 4,270.– € 4,455.–
Net within 30 days of invoice date, 2 % discount if payment made in advance or direct
4 pages 80 g/m 2
€ 7,260.– € 7,582.– debit. Rates do not include VAT.
Bound inserts to be delivered to the printers free of charge and correctly packed no later Bank details:
than 14 days prior to publication date (see schedule) of the agreed issue. Required supply HypoVereinsbank, account: 157 644 60, bank code: 700 202 70
quantity: 10,400 copies IBAN: DE66 7002 0270 0015 7644 60, BIC: HYVEDEMMXXX
4
2021 F
Formats and
Technical Details
Supplement to
Advertising Rates List No. 40
MEDIA KIT valid as of Oct. 1, 2020
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
*Bleed formats quoted include 3 mm trim allowances
Type area formats Bleed formats
1/1 page Junior page 2/3 page 2/3 page 1/2 page 1/2 page
178 x 257 mm 126 x 178 mm vertical horizontal vertical horizontal
117 x 257 mm 178 x 169 mm 86 x 257 mm 178 x 126 mm
bleed bleed
216 x 303 mm* 145 x 203 mm* bleed bleed bleed bleed
136 x 303 mm* 216 x 194 mm* 105 x 303 mm* 216 x 149 mm*
1/3 page 1/3 page 1/4 page block 1/4 page vertical 1/8 page block 1/8 page vertical
vertical horizontal 86 x 126 mm 41 x 257 mm 86 x 62 mm 41 x 126 mm
56 x 257 mm 178 x 83 mm
bleed bleed
bleed bleed 105 x 149 mm* 60 x 303 mm*
75 x 303 mm* 216 x 105 mm*
1/4 page 1/8 page
horizontal horizontal
178 x 62 mm 178 x 29 mm
bleed
216 x 85 mm*
Magazine format: DIN A4, width 210 mm, height 297 mm
5
2021 F
Formats and
Technical Details
Supplement to
Advertising Rates List No. 40
MEDIA KIT valid as of Oct. 1, 2020
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
1 Magazine format: Width 210 mm, height 297 mm, DIN A4 2. The publisher warrants the printed, defect-free reproduction of the advertisements
corresponding to their representation on circulation paper, and requires the delivery of
Type area: Width 178 mm, height 257 mm suitable masters (see details in price list).
Number of columns: 4 columns, column width: 41 mm 3. Color advertisements: the customer must provide a color proof with digitally delivered
masters for color advertisements. Failure to provide such proof shall result in the customer
forfeiting claims for compensation due to possible color deviations.
2 Printing & binding process: Sheet-fed offset, adhesive binding 4. Complaints must be asserted by the customer in respect of obvious defects not later
than two weeks after receipt of invoice. For non-obvious defects, the customer must issue
a complaint not later than one year after publication. If, despite prompt delivery of perfect
3 Data transfer: prod-dispo@huethig.de copy and complaint in good time, the advertising material has been reproduced with
defects, the customer may demand a substitute placement appearance of the advertise-
ment (subsequent fulfillment) without defects. Claims for subsequent performance are
4 Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat
excluded if they subject the publisher to unreasonable expenses. If the publisher is given a
Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution
reasonable deadline and allows it to expire, the customer shall have the right to cancel the
image data of at least 300 dpi, resolution for 60 screen, color model always CMYK (no RGB
contract or obtain a reduction in payment to the extent to which the purpose of the adver-
or LAB elements). Bitmap (barcode scans) should have at least 800 dpi resolution. The for-
tisement was impaired. Warranty claims from merchant customers expire 12 months after
mat is created in original dimensions plus trim allowance and bleed marks.
publication of the corresponding advertisement or insert.
5. If defects in the print documents are not immediately apparent but become apparent
5
Color advertisements: For digitally delivered masters for color advertisements, the cus- during the printing process, the customer shall have no claims in respect of inadequate
tomer must provide a color proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof or publication quality.
measurement protocol (= certificate). If no proof is provided, the customer forfeits any 6. Customers failing to abide by the publisher’s recommendations regarding the creation
rights to damage claims due to color deviations. and transmission of digital print materials shall forfeit all claims relating to publication of
defective advertisements.
7. The customer warrants that all files supplied are free of computer viruses. The publisher
6 Proof specifications: as given in the FOGRA standard. With FOGRA Medienkeil 2.0 or 3.0 is authorized to delete files containing viruses. Such deletion shall not provide the basis for
according to the standard, PSO_LWC_Improved_eci.icc for contents as a rule paper type 3 any claims by the customer. The publisher also reserves the right to claim damages if the
FOGRA 45L – according to standard, ISOcoated_v2_eci.icc for cover as a rule paper type 2 computer viruses cause further damage at the publisher.
FOGRA 39L – according to standard. 8. The publisher assumes no warranty for the accuracy of the quality or volume of materi-
als (bound inserts, inserts etc.) which the customer claims to have made available.
7 Data archiving: Data is archived, thus unmodified repeats are generally possible. However,
no warranty for data is assumed.
9 Contact:
Advertisement processing:
Sabine Geinus
8 Warranty: Phone: +49 6221 489-598
1. The inclusion of advertisements in certain issues or editions or in certain positions is not Fax: +49 6221 489-310
guaranteed. E-mail: prod-dispo@huethig.de
6
2021 MEDIA KIT Tech competition
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Strong presence combined with lead generation:
Tech competition
The unique form of cross-media advertising that’s bound to attract attention!
DEVELOPMENT. MANUFACTURING. AUTOMATION
INDUSTRY
ENGINEERING
EFFICIENCY
AUTOMATION. KNOWHOW. IN A NUTSHELL.
You and your products or your company can be the main star of the tech competition at all-electronics.de! Your text
will give participants all the information they need to solve the puzzle. The competition involves participants answe-
ring a series of multiple-choice questions. Users who get all the questions right can enter their details to take part in
a prize draw for one of your products or a tech-oriented non-cash prize worth around € 500.–.
Services included:
• Design of your personalised competition (multiple choice) with your questions
▹ Straightforward process: you send us a brief description of your product including a photo and up to five
questions with three possible answers for each. We do the rest.
• Design of the microsite at all-electronics.de.
• At least one full-page ad in the printed magazine and e-paper. The ad will be designed by us and feature your
company logo as a sponsor.
• Distribution to our readers and users – your customers (banner in the newsletter, banner at all-electronics.de).
• Prizes: customer provides the non-cash prize themselves (reduces final cost by € 500.–). Alternatively, we provide
the non-cash prize worth around € 500.– ourselves.
• Prize draw and processing for the competition.
• Participant leads after completing the puzzle (consent will be requested on participation).
Your product will become the main star of the tech competition for a price of € 8,000.– or € 8,500.– plus VAT per issue.
7
2021 MEDIA KIT
productronic
MESSE-NEWS
(Trade Show News)
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
productronic TRADE SHOW NEWS on productronica 2021
productronic TRADE SHOW NEWS provides visitors to productronica with the latest
news on what is happening at the trade show.
Well-structured and up-to-date, we inform readers about everything from congresses,
tutorials, live production lines, events and product innovations through to podium
discussions and keynote speeches.
productronic TRADE SHOW NEWS is distributed among trade show and congress visitors
as well as in hotels and at the entrances to the trade show site.
Publication date: November 16, 2021
Advertising deadline: October 19, 2021
nic is the
productro
p a rtner of Print run: 18,000 copies
official
ctronica
the produ
ti o n award Newspaper format: DIN A3
innova
Width 297 mm x height 420 mm
Rates in DIN A3 format:
Type are Bleed Rates
1/1 page 265 x 376 mm 303 x 426 mm € 7,700.–
1/2 page vertical 130 x 376 mm 149 x 426 mm € 4,050.–
1/2 page horizontal 265 x 185 mm 303 x 208 mm € 4,050.–
1/3 page vertical 85 x 376 mm 104 x 426 mm € 2,890.–
1/3 page horizontal 265 x 122 mm 303 x 145 mm € 2,890.–
1/4 page block 130 x 185 mm 149 x 208 mm € 2,080.–
1/4 page horizontal 265 x 90 mm 303 x 113 mm € 2,080.–
Additional formats and rates upon request
Color surcharges included in price
This special issue is not IVW certified.
8
ics
all-electron
2021
Start with t of
into a lo
tising
new adver
ies!
opportunit
MEDIA KIT Digital Overlays
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Head into the Fourth Dimension with Us
How it works: Digital overlay
Our magazines are available as e-papers via the web browser. Editorial articles are also The “e-paper” offers the possibility of using “digital overlays”. These are small items that
enhanced with digital content and can be called up as a digital overlay. We can also are placed on the advertisements or in editorial articles and indicate to the reader that
link your advertising to digital content. The benefit of this is that there is no change of they will find additional informative content there.
medium: the reader remains within the magazine and consumes the digital content
directly on the page.
Speak to our sales team; we will be happy to show you exactly how everything works! Text (text field appears with your customized text)
Image (a photo or graphic)
Gallery (multiple photos or graphics for swiping through)
Sound (mp3 file). No longer than 90 seconds.
Link (direct link to your homepage or to the advertised product)
YouTube video (implemented from your channel)
Vimeo video (implemented from your channel)
Transparent overlay
Transparent overlays can accommodate any type of overlay and are not visible as you
continue through the document but are clickable. Transparent overlays are always a
good choice where the page or advertisement already indicates to the reader/user by
graphical means that they can perform an action there.
Price per digital overlay: € 250.–
9
2021 MEDIA KIT
40 Years of
productronic
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
40 Years of productronic
Anniversary Edition
Join us on a journey through time and find out which developments have
shaped electronics manufacturing and what makes innovative companies
so special. We report on people and the movers and shakers of today,
on new technologies, on tried-and-tested developments and why visions of
the future are important.
Celebrate with us and show your colors in our e-paper marking our anniversary!
The e-paper will be available to download from all-electronics.de and
advertised in our newsletter (12,000 recipients) and in the productronica
trade show edition!
Step into the future with us, book digital overlays and breathe life into your
advertisement! (Full details on page 10)
Prices for advertisements in the e-paper:
Full page € 2,760.–
1/2 page € 1,540.–
Surcharge for digital overlay € 250.–
Format: DIN A4 (see page 5 for measurements)
Publication date: October 22, 2021
Advertisement deadline: October 8, 2021
102021 MEDIA KIT
Directory of
Supplier Sources
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
productronic guide
Duration: 9 issues or
4 issues
Size and Format: Total width 178 mm including bleed
Maximum height 20 mm
Columns: • Assembly manufacturing
• Production facilities
• Services
• PCB manufacturing
• Microassembly
• Cable processing
• Testing + Quality
Prices: 9 issues € 700.–*
4 issues € 390.–*
*4c-prices are net per column
Billing for placement in productronic-guide is done in advance.
Assignment to individual issues is not possible.
Text changes only possible at six-month intervals.
112021 MEDIA KIT
Hüthig Electronic
Media Group
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
elektronik industrie defines itself as the leading monthly technical AUTOMOBIL-ELEKTRONIK covers the entire value-creation chain of
specialist publication for electronics developers in the German- vehicle electronics from components and assemblies to software,
speaking world. The editorial content focuses on practical and tools and development techniques. Together with the leading annual
application-oriented articles and trends for all relevant sectors. The AUTOMOBIL-ELEKTRONIK-KONGRESS conference in Ludwigsburg,
specialist information, which we research ourselves, can be applied AUTOMOBIL-ELEKTRONIK provides a combination that is unique on
and implemented by readers directly in the professional environment. the market thus demonstrating its expertise both technically and in
elektronik industrie and its four sister publications make up the terms of business.
Hüthig Elektronik media group under the umbrella of the
all-electronics website. Advertising customers will find a unique
portfolio here that allows them to reach their target group across
a wide range of media in an accurate and comprehensive manner.
elektronik journal is a special-interest magazine for decision-makers wor- IEE is the solution-oriented trade magazine for automation in
king in electronics development. The specialist editorial articles and reports mechanical and plant engineering and in other manufacturing
in brief focus on the technical and economic benefits of products and industries. IEE focuses on the major changes in automation
solutions. Trade journalists get right to the heart of the relevant topics in a technology: innovations and concepts such as the Industrial Internet
refreshing magazine style, presented in an easy-to-understand way with an of Things (IIoT) and Industry 4.0 are rendering the conventional
eye to utility. In 2021, the editorial team will be focusing on the following automation pyramid obsolete. In this process of upheaval and
four issues: Embedded + Wireless, Power, Embedded + IoT and Industrial. It disruption, IEE takes its readers on a journey toward Production 4.0 –
is taking a comprehensive and long-term approach to each topic, from the comprehensive and competent, reliable and always practice-oriented.
basic principles and technologies involved to their application, and from the As a modern trade magazine, IEE is therefore one of the best sources
components to the overall systems. of information for investment decision-makers in all industries and
functions.
productronic is aimed at decision-makers and specialists in all-electronics.de is the specialist journalistic website
electronics manufacturing and anyone involved in technology of Hüthig GmbH’s five specialist electronics magazines.
development or services concerning electronics manufacturing. The site primarily focuses on electronics development,
As an opinion-shaper, productronic provides comprehensive electronics manufacturing, automotive and automation. In addition to up-to-the-
information that it researches itself on all aspects of efficient and minute information and new products, the site’s journalistic focus centers on well-
cost-effective electronics manufacturing. The highly regarded founded technical articles, background reports and technical knowledge. There are
industry magazine also publishes news and trend reports both extensive search options available on all-electronics.de. A company directory, the job
in print and online. productronic comprehensively covers the market and a newsletter published twice a week with 12,000 registered subscribers
electronics manufacturing industry in German speaking countries. round off the offering.
122021 MEDIA KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Website
Profile 1
all-electronics.de
1 Website (URL): www.all-electronics.de 6 Contact – Online Advertising: Frank Henning, Head of Sales
Tel.: +49 6221 489-363
2 Profile in brief: E-mail: frank.henning@huethig.de
all-electronics.de is the media specialist portal for five electronics trade magazines
of Hüthig GmbH. 7 Data delivery: Sabine Greinus
The portal focuses chiefly on the topics of electronic development, electronic Tel.: +49 6221 489-598
manufacturing, automotive and automation. In addition to up-to-the-minute E-mail: all-dispo@huethig.de
information and new products, the portal’s journalistic focus centers on solid
technical articles, background reports and technical knowledge. Contents are initially 8 External ad server used: Google Ad Manager from Google
published online and optimized for the internet, prior to being published in the five
Hüthig Verlag electronics trade magazines. Complete Media Kit:
The user also has extensive research facilities at hand in the business directory, www.all-electronics.de/mediadaten-online
which contains over 5,000 companies listed by specific industry. And the online
presence is reinforced by a newsletter with about 12,000 registered subscribers.
ics.de
The offering is rounded out by an extensive job market featuring positions for all-electron
skilled staff and executive management in the electronics industry. is IV W ce rt ified
Facts
3 Target group:
Traffic Channels
The portal’s target group is comprised of developers and decision-makers in the
• 103,132 visits / month1 • news
electronics industry, automotive industry as well as automation specialists from
• 183,914 page impressions / month1 • components
all industries. The majority of users are engineers and designers.
• 11,896 newsletter subscribers2 • embedded
• measuring + testing
4 Publisher: Hüthig GmbH
Content • e-manufacturing
• technical articles • automation
5 Editorial Contact: Dipl.-Ing. Alfred Vollmer, Editor-in-chief
• product reports • applications
Tel.: +49 8191 125-206
• news • market overviews
E-mail: alfred.vollmer@huethig.de
• editorials • events
• videos • job market
Dipl.-Ing. Petra Gottwald, Editor-in-chief
• videos
Phone: +49 6221 489-221
E-mail: petra.gottwald@huethig.de 1
Source: IVW, as of 1/2020 2
Source: Emarsys, as of 7/2020
132021 MEDIA KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Website
Rates and
Advertising Formats P
1 Rates and Formats
Portal:
Prices
Price in Euros
Ad Format Format Bookable Channels Playout in trade fair months
per month
March/Oct./Nov.
Homepage & articles / RoS in combination
Leaderboard (Premium) 728 x 90 pixels Desktop 3,050.– 3,350.–
with Fullsize Banner possible
Homepage & articles / RoS in combination
Leaderboard (Basic) 728 x 90 pixels Desktop 2,500.– 2,750.–
with Fullsize Banner possible
Billboard Ad 800 x 250 pixels Total rotation Desktop 4,900.– 5,400.–
Skyscraper 160 x 600 pixels Total rotation Desktop 2,495.– 2,720.–
Sticky-Sitebar 200 x 600 pixels Total rotation Desktop 3,900.– 4,300.–
Content Ad (Premium) 300 x 250 pixels Total rotation Desktop, Mobile 3,400.– 3,680.–
Content Ad (Basic) 300 x 250 pixels Total rotation Desktop, Mobile 2,700.– 2,980.–
Halfpage Ad 300 x 600 pixels Total rotation Desktop 5,100.– 5,600.–
Wallpaper 728 x 90 and max. 160 x 900 pixels Total rotation Desktop 4,880.– 5,300.–
Baseboard Ad 940 x 250 pixels, 960 x 90 pixels Total rotation Desktop 4,100.– 4,500.–
Partner-Site-Button 300 x 120 pixels Total rotation Desktop, Mobile 1,580.– 1,740.–
1 week integration on homepage +
Sponsored Post Text + max. 5 images 2,100.– 2,350.–
archiving for at least 1 year
Newsletter:
Prices
Price in Euros
Ad Format Format in trade fair months
per week/issue
March/Oct./Nov.
Newsletter / Content Ad 650 x 150 pixels 790.– 850.–
Newsletter / Text Ad Image: max. 190 x 100 pixels, text: max. 330 characters 865.– 950.–
Newsletter / Sponsoring 1,100.– 1,150.–
Business Directory:
Ad Format Bookable Channels Price in Euros
Company entry / Standard Business directory free
Company entry / Plus Business directory 395.– per year
Company entry / Premium Business directory 580.– per year
* The banners and text ads in the newsletter are visible for one week after publication. All prices in Euros without applicable VAT
14/152021 MEDIA KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Formats and
Technical Details F
1 Bannerformats
You can book a wide variety of banner formats on all-electronics.de. Whether an animated gif or an HTML5 banner, the choice is yours.
The banner sizes are always displayed within the total rotation, with a maximum of three additional advertising partners in this placement.
Your campaign will be billed at the monthly fixed-price rate. The minimum booking period is four weeks.
Leaderboard (Premium) Leaderboard (Basic) Billboard Ad
Format: 728 x 90 pixels Format: 728 x 90 pixels Format: 800 x 250 pixels
File type: jpg, gif, png, File type: jpg, gif, png, File type: jpg, gif, png,
HTML5 HTML5 HTML5
File size: max. 50 KB File size: max. 50 KB File size: max. 50 KB
PREMIUM Price/month: € 3,050.–/ PREMIUM Price/month: € 2,500.–/ Price/month: € 4,900.–/
€ 3,350.–* € 2,750.–* € 5,400.–*
BASIC BASIC
Skyscraper Sticky-Sitebar Content Ad (Premium)
Format: 160 x 600 pixels Format: 200 x 600 pixels Format: 300 x 250 pixels
File type: jpg, gif, png, File type: jpg, gif, png, File type: jpg, gif, png,
HTML5 HTML5 HTML5
File size: max. 50 KB File size: max. 50 KB File size: max. 50 KB
Price/month: € 2,495.–/ Price/month: € 3,900.–/ PREMIUM Price/month: € 3,400.–/
€ 2,720.–* € 4,300.–* € 3,680.–*
BASIC
Content Ad (Basic) Halfpage Ad Wallpaper
Format: 300 x 250 pixels Format: 300 x 600 pixels Format: 728 x 90 pixels and
File type: jpg, gif, png, File type: jpg, gif, png, max. 160 x 900 pixels
HTML5 HTML5 File type: jpg, gif, png,
File size: max. 50 KB File size: max. 50 KB HTML5
PREMIUM Price/month: € 2,700.–/ Price/month: € 5,100.–/ File size: max. 50 KB
€ 2,980.–* € 5,600.–* Price/month: € 4,880.–/
€ 5,300.–*
BASIC
Baseboard Ad Partner-Site-Button
Format: 940 x 250 pixels, Format: 300 x 120 pixels
960 x 90 pixels File type: jpg, gif, png,
File type: jpg, gif, png, HTML5
HTML5 File size: max. 50 KB
File size: max. 50 KB Price/month: € 1,580.–/
Price/month: € 4,100.–/ € 1,740.–*
€ 4,500.–*
➟
➟
* Increased price before trade fairs, see pages 14/15 All prices in Euros without applicable VAT. | All banner formats up to a max. of 50 KB. | File type for banner ad: jpg, gif, png, HTML5
16/17About
12,0001
subsc ib
r ers! 2021
MEDIA KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Newsletter
Profile 1
1 Name: all-electronics.de-Newsletter
2 Profile in brief:
Each Tuesday and Thursday, our weekly newsletter is sent to about 12,000 subscribers.
Sponsoring Ad2
In addition to current news, the newsletter features new product releases as well as
Format: 650 x 60 pixels
expert editorial contributions for the various trade channels.
Price/issue: € 1,100.–/€ 1,150.–3
3 Target group: File type: jpg, png, gif4
The portal’s target group is comprised of developers and decision-makers in the
electronics industry, as well as automation specialists from all industries. The Content Ad2
majority of users are engineers and designers.
Format: 650 x 150 pixels
Price/issue: € 790.–/€ 850.–3
4 Frequency: 2 x per week, on Tuesday and Thursday
File type: jpg, png, gif4
5 Editorial Contact: Dr.-Ing. Alfred Vollmer, Editor-in-chief
Tel.: +49 8191 125-206 Text ad (image + text)2
E-mail: alfred.vollmer@huethig.de Image: 190 x 100 pixels
Dipl.-Ing. Petra Gottwald, Editor-in-chief Text: max. 330 characters
Tel.: +49 6221 489-221 Price/issue: € 865.–/€ 950.–3
E-mail: petra.gottwald@huethig.de File type: jpg, png, gif4
6 Contact – Online Advertising: Frank Henning, Head of Sales
Tel.: +49 6221 489-363
E-mail: frank.henning@huethig.de
7 Data delivery: Sabine Greinus
Tel.: +49 6221 489-598 2
The banners and text ads in the newsletter are
E-mail: all-dispo@huethig.de
visible for one week after publication.
3
Increased price before trade fairs, see page 14/15
4
Note: animated gifs may not display correctly in
all e-mail clients. Therefore, check whether any
1
publisher’s claim All prices in Euros without applicable VAT animation in your gif is actually relevant.
182021
MEDIA KIT
Website
Business Directory
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Business directory
Also take advantage of locational benefits online: present your company with a company entry
in the context of your industry. An entry in our Business directory guarantees constant presence
when prospective customers are searching. You can update or modify all company entries at
any time.
Standard Plus Premium
Display of your company profile in the article ✔ ✔ ✔
E-mail contact ✔ ✔ ✔
Address data ✔ ✔ ✔
Manage your product program, product groups
✔ ✔
and social media channels
Telephone and fax number ✔ ✔
Link to homepage ✔ ✔
Company logo ✔ ✔
Profile image ✔ ✔
Highlighting in search results ✔ ✔
Image gallery ✔
Company profile ✔
Specific contact partners ✔
Links to sales offices or branches ✔
Additional information as a file ✔
Include company videos ✔
Include whitepapers ✔
Price/year free € 395.– € 580.–
All prices in Euros without applicable VAT
192021 MEDIA KIT
Website
Content Marketing
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Content Marketing – Sustainable Success through Expertise
Content marketing is a digital communications strategy. Targeted success
within a short time can be achieved by obtaining leads through webinars or
whitepapers, for example.
But essentially, content marketing pursues long-term goals. Whether
establishing your company on the market, digitally adopting a position in
relation to a certain topic in the industry or winning new customers
by constantly increasing your visibility – you can achieve these goals through
good content marketing and thereby make a significant contribution to the
success of the company.
Why you should definitely invest in content marketing: We are happy to help you!
• You achieve a higher level of awareness for your brand or company Do you lack experience in content marketing? Are you unsure whether your
topic is suitable? No problem!
• You bring about a positive change in your image, right through to being
viewed as an expert Our experienced specialist editors and industry experts will help you to bring
your custom content marketing campaign to life.
• You become established as an opinion maker Contact us!
• You clearly position yourself as a problem solver through the consistent
and high-quality transfer of information Interested? For a customized quote, contact:
• You increase your range and gain far greater visibility Frank Henning, Head of Sales
Tel.: +49 6221 489-363
• You benefit from protecting and boosting sales figures and your bottom
frank.henning@huethig.de
line for the long-term
202021 MEDIA KIT
Website
Webinars
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
The Webinar – A Modern Way to Generate Leads
Webinars offer you the opportunity to generate new leads – i.e. qualified contacts with a definite interest in your topic or your products. Get to know new potential customers and
present yourself as an innovative conveyor of knowledge and solutions provider. This will strengthen your brand and your image as a modern company with great expertise.
The benefits of the webinar package at a glance Your webinar services:
• Comprehensive promotional package • Advertisement of your webinar on the website with logo, test and registration page
We plug your webinar, thereby generating your leads
• Promotion via the Hüthig publishing company’s various marketing channels
• New contacts
• Invitation e-mail and reminder
Get to know new potential customers that are interested in your product.
You receive all information about the registered participants for commercial use at • Online webinar room – live broadcast (approx. 60 minutes)
your company
• Option of a survey during the webinar
• Expert implementation
• Experienced moderation by our editorial staff
You provide the speaker; our experienced team will take care of moderation and
technical implementation • Technical check before the live event
• Image boost for a smooth process
Modern companies use modern media formats • Registration list including
• Cost and time savings contact details of the participants
No stress or costs from traveling; easy and convenient wherever you are • Detailed reports
• Knowledge transfer based on multimedia • On-demand webcast following live event
You share video, audio and files with the participants on website with reproduction and text
• Direct contact
Through questions in the chat and additional surveys to further qualify leads Interested?
• Detailed reports For a customized quote, contact:
Results of surveys, the interest rate and the average attendance duration of the
participants Frank Henning, Head of Sales
Tel.: +49 6221 489-363
• Recording of webinars frank.henning@huethig.de
We put the recording of the webinar on our website as an on-demand webcast
212021 MEDIA KIT
Website
Whitepapers
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
The Whitepaper – Turning Prospects into Customers
The whitepaper is a key tool in content marketing. Present your target group with
content that does not appear to be promotional in nature, but shows them your
expertise, and provide the reader with added value. In return, they will be prepared
to pay for your content with their contact details. You generate valuable leads –
i.e. qualified contacts with a definite interest in your topic or your products!
With a whitepaper…
• you position yourself as a capable contact person in your specialist area and impress
with your expertise
• you provide readers with added value by addressing a highly specific problem for
your target group, for example
• you create trust and credibility by avoiding a sales pitch of any kind
• you generate new B2B leads for your company
Your whitepaper services:
• Integration of the whitepaper on our website for at least four weeks
• Promotion via the Hüthig publishing company’s various marketing channels
Interested? For a customized quote, contact:
• Creation of a form for recording the desired contact information
• You receive all leads collected for use at your company Frank Henning, Head of Sales
Tel.: +49 6221 489-363
If required, our experienced specialist editors will be happy to help you create frank.henning@huethig.de
your whitepaper.
222021 MEDIA KIT Address Rental
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Generating
Boosting
customer
new
customers Expanding
Improving success in sales and tapping new potential for revenue
loyalty business
Increasing with existing Mailshots are the ideal means of advertising, offering extensive, flexible design options and thereby
response rate customers
offering a way of drawing plenty of attention, especially when incorporated into a cross-media
advertising campaign. Benefit from our networks within German industry, and address more than
500,000 decision-makers directly and personally.
ers • Up-to-date address databases thanks to the publisher’s own regular magazine distribution
custom
b t a in ing new akers’ • Exclusive contacts, including in specialist departments, thanks to ongoing address validation by phone
O
cision-m y
with de , incl. deliver • Personalized dialog with CEOs, decision-makers and technical specialists
s s es • Flexible use of addresses, with one-off, multiple or all-year use options
addre
tee*!
guaran • Invoicing by net quantity used via comparison against your database
Worry-free service from a single source Address list rental Single use Used twice Used three times Annual rental
(price per use) (price per use) (price per use) (flat rate)
• Address list rental in a nutshell: the right contacts Database flat rate € 180.00
for your message
Company address +
• More target groups: we will research additional From € 0.24 From € 0.22 From € 0.19 From € 0.95
1 contact
potential target groups for you
• Full service from professionals: we produce and Minimum order value € 590.00 (including database/selection flat rate)
dispatch millions of printed products every year Minimum quantity 70% of delivered addresses (address matching)
• *Delivery guarantee: If you want, books returned as All rental prices are per use; annual rental is flat rate and volume-dependent
undeliverable can be used as credit for a future order Prices net of statutory VAT. The terms and conditions of the offer/order confirmation apply.
Alexander Zöller
Take a free trial NOW! Tel.: +49 8191 125-345
alexander.zoeller@mi-connect.de
We will determine the potential of your desired
target group free of charge and without obligation.
232021 MEDIA KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Circulation and
Distribution
Analysis 2
1 Circulation monitoring: Distribution by federal states: Percentage of copies
actually distributed
2 Circulation analysis: Copies per issue on average for the period % copies
July 1, 2019 to June 30, 2020
Baden-Wuerttemberg 21.7 1,926
Print run: 9,725 Bavaria 22.5 1,996
Number of copies Berlin, Brandenburg,
7.5 668
actually distributed: 9,548 including abroad: 581 Mecklenburg-Western Pomerania
Bremen, Hamburg, Schleswig-Holstein 4.7 418
Copies sold: 786 including abroad: 88
– Subscribed copies: 786 including member copies: 682 Hesse 8.4 741
– Other sales: 0
– Single copy sales: 0 Lower Saxony 6.1 543
North Rhine-Westphalia 16.0 1,413
Free copies: 8,762
Rhineland-Palatinate 3.5 309
Residual, archive and
Saarland 1.2 104
specimen copies: 177
Saxony, Saxony-Anhalt 5.2 462
3 Geographical distribution analysis:
Thuringia 3.2 283
Economic region: Percentage of copies
actually distributed
Copies actually distributed Germany 100.0 8,863
% copies
Germany 92.8 8,863
Abroad 6.1 581
The detailed description of the survey method can be found on page 27.
Other* 1.1 104
Copies actually distributed 100.0 9,548 * Section of circulation not analyzed such as trade fair and congress copies etc.
242021MEDIA KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Recipient
Structure
Analysis 3-E
1.1 Sectors / industries
WZ 2008 Recipient groups Proportion of copies actual distributed
Code (according to classification of the economic sectors 2008) % Recipients
26.1, 26.3 Production of electrical parts and circuit boards, telecommunications technology 27.9 2,663
Production of electrical equipment,
27, 27.3 production of cables and electrical installation material 20.3 1,943
Production of measuring and testing tools as well as optical
26.51, 26.6, 26.7 and medical devices 16.3 1,556
71.12 Engineering offices 9.7 926
28 Mechanical engineering 8.6 820
29, 30 Automobile construction, vehicle construction 4.2 401
72.1 Research and development 3.8 359
46, 47 Retailing and wholesale 8.1 776
Others* 1.1 104
Actual distribution 100.0 9,548
The detailed description of the survey method can be found on page 27.
* Section of circulation not analyzed such as trade fair and congress copies etc.
252021 MEDIA KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Recipient
Structure
Analysis 3-E
1.2 Size of Business Unit 2.1 Job Feature: Position in company
Proportion of copies Proportion of copies
actually distributed actually distributed
% Recipients % Recipients
1 - 49 employees 53.0 5,063 Business management 40.1 3,830
50 - 499 employees 31.7 3,023 Branch/factory/general management 4.7 445
500 and more employees 14.2 1,358 Department/section/project management 31.5 3,009
Other* 1.1 104 Skilled staff 22.6 2,160
Copies actually distributed 100.0 9,548 Other positions* 1.1 104
Copies actually distributed 100.0 9,548
2.1 Job feature: field of activity * Section of circulation not analyzed such as trade fair and congress copies etc.
Proportion of copies
actually distributed
% Recipients
The detailed description of the survey method can be found on page 27.
Corporate management 46.0 4,394
Research, design engineering, design 21.5 2,053
Production, measurement and control,
19.8 1,889
assembly, quality
Product management, sales, purchasing 6.9 657
Other functions (e.g. documentation, electronic design,
4.7 451
process engineering)
Other functions* 1.1 104
Copies actually distributed 100.0 9,548
* Section of circulation not analyzed such as trade fair and congress copies etc.
262021 MEDIA KIT
Summary of
Survey Method
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Distribution and recipient structure analysis (AMF scheme 2 and 3-E). Copies actually distributed 9,548
Total survey via file analysis according to IVW guidelines. – including Germany 8,967
– including abroad 581
Description of survey method of distribution and recipient structure analysis
(AMF scheme 2, Number 3 and AMF scheme 3-E, Number 1.1 to 2.1) 3. Description of study:
1. Survey Method: 3.1 Basic population (section studied):
Recipient structure analysis via file analysis – total survey Basic population 9,548 = 100.00 %
2. Description of readership at time of data collection: Not included in the study:
promotional copies 177 = 1.85 %
2.1 Contents of file: The study represents a section of the
The recipient file contains the addresses of all recipients. Due to the basic population (copies actually distributed) 9,371 = 98.15 %
availability of postal details, the file can be sorted by postcode or by
domestic/foreign recipients. Other details contained in the file are: 3.2 Date of file analysis: August 3, 2020
sector affiliation, company size class and job features.
3.3 Description of data basis:
To ensure allocation of recipients to the criteria of sector, company size
2.2 Total number of recipients in the file:30,702
and job characteristics, the data in our address and customer system is
2.3 Total number of changing recipients:29,636 continually updated and always brought into line with the latest market
(change after every third issue) trends with small changes.
2.4 Structure of readership of an average issue by distribution types: 3.4 Target individual of study:
The personal recipients in the institutions as recorded in the file.
–C
opies sold 786
including: subscriber copies 786 3.5 Definition of readers: not applicable
single copy sales 0
other sales 0 3.6 Period studied: July 1, 2019 - June 30, 2020
– F ree copies 8,762 3.7 Study carried out by: Publisher
including: permanent free copies 280
changing free copies 8,305 In its design, implementation and reporting, this study conforms to the current
advertising copies 177 version of the ZAW framework scheme for advertising media analyses.
27General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising 3. If an order is extended, the customer shall be entitled to a retroactive discount provided that the basic order was originally eligible for a discount.
Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume,
§ 1 Validity, Exclusivity the excess discount granted shall be subsequently invoiced to the customer.
1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable, 4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called pre-
together with the publisher's price list valid at the time the contract is concluded, whose provisions constitute an integral element of the contract. notification deadline after the SEPA Core Direct Debit has been shortened to four days. The publishing house shall have the right to assign their
The validity of any General Terms and Conditions of the customer is excluded to the extent that they do not conform with these General Terms and claims against the client to third parties. If the client is in payment default regarding a claim, all other claims against this client can be declared due
Conditions. and payable. In the event of payment default, dunning and collection expenses shall be charged to the customer. In the event of payment default,
2. These General Terms and Conditions apply mutatis mutandis to orders for supplements. Supplements shall only be accepted by the publisher the publisher shall be authorized to defer delivery on a current contract until payment is made, as well as require advance payment. In case of
following submission of a sample and checking by the publisher. reasonable doubt concerning the customer's ability to pay, the publisher shall be authorized, including during the term of an overall contract, to
§ 2 Offer, Conclusion of Contract deviate from an originally agreed due date of payment and to make the publication of further advertising material dependent on advance payment
1. Advertising order as used in the General Terms and Conditions below shall mean a contract on the publication of one or several ads, third-party and the settlement of outstanding invoiced amounts. Erroneous invoices may be corrected by the publisher within six months of issue.
supplements or other advertising materials of an advertising company or other commercial advertiser in any advertising media (print/digital) for 5. All prices exclude statutory VAT amounts on the day the invoice is issued.
the purpose of distribution. 6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively
2. Orders for advertising material may be made in person, by telephone, in writing, by fax, by email or via the internet. The publisher is not liable should the tax authorities confirm that the advertising order is subject to taxation.
for transmission errors. 7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a dis-
3. A contract shall not be deemed to exist until the publisher issues an order confirmation in writing. The price list valid at the time the order is count if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circula-
placed shall apply. tion quoted in the price list or elsewhere, or – if no circulation is specified – falls short of the average circulation sold (if sales figures are not avail-
4. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall able, then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the cus-
conclusion of contract. This applies in particular if their contents violate laws or official provisions, or were considered objectionable by the German tomer to a discount if a specified circulation was underachieved by at least 20%. Any other entitlement to price reductions on contracts is excluded
Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin if the publisher has notified the customer of the reduction in circulation in such timely manner that the customer was able to withdraw from the
or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain contract prior to publication of the advertising material. Said entitlements to price reductions for customers who are business persons lapse 12
advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents. months after publication of the advertising material.
§ 3 Contract Implementation § 5 Warranty for Defects
1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising 1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions.
material. 2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall
2. The customer shall supply the publisher in good time with all content, information, data, files and other materials (“copy") that are necessary for have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these
the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmit- General Terms and Conditions or the price list.
ted digitally to the publisher (e.g. by CD-ROM or e-mail) it must be exclusively sent in locked files, i.e. in files in which the publisher is unable to alter 3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. For non-obvious
the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files defects, the customer must issue a complaint not later than one year after publication. In the event the advertising material has been reproduced
saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appear-
the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol ance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was
or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the pub-
variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete lisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be
files containing computer viruses. No claims on the part of the customer shall derive from such action. The publisher also reserves the right to claim expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or
damages if the computer viruses cause further damage at the publisher. The publisher shall immediately demand replacement of clearly unsuit- bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor
able or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the pub- defects is excluded. Warranty claims from business persons shall lapse 12 months following publication of the advertising material.
lisher. The obligation to store all documents which are sent expires three months after publication of the respective order. 4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the addi-
3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to origi- tional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims
nally agreed versions requested by the customer or for which the customer is responsible. in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw
4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In the attention to said errors in good time prior to publication of the next placement.
event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material. 5. The publisher accepts no responsibility for the accuracy of the quantity or quality of the material supplied by the customer (bound inserts, sup-
5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no plements etc.).
longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed. § 6 Liability, Force Majeure
6. The design and labeling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication. 1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from delays,
Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertis- breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion shall not
ing materials as advertisements if they are not recognizable as such. apply in the event of intent or gross negligence on the part of the publisher, its representatives and vicarious agents, or in the event of ordinary
7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or in the event that
customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the
responsibility for the safekeeping and timely forwarding of the offers. foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross negligence by the publisher, its
8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise in connection with injury to life, limb
at short notice to suit the production run. or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal liability of its employees, representatives, bod-
9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for ies and vicarious agents. All claims for damages against the publisher expire 12 months after the point in time at which the customer became aware
advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancella- or should have become aware of the circumstances substantiating the claim.
tion notification, in accordance with statutory regulations. 2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to
10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from fulfill the order; no claims for damages shall arise from this.
any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher
is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a § 7 Concession of Rights
court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per The customer warrants that it holds all rights necessary for the placement, publication and distribution of the advertising material. The customer
the currently valid price list. shall grant the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising
11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, distribution, transmission,
publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts, dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of
bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agen- time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without
cies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media.
responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is § 8 Data Protection
entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders Data processing shall be carried out in accordance with the applicable regulations of the Federal Data Protection Act and the European General Data
by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of Protection Regulation. Hüthig GmbH shall collect, process and use the customer’s personal data. Further information on data processing and data
doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with protection can be found in the data protection policy of Hüthig GmbH at https://www.huethig.de/datenschutz
the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate.
§ 9 Out-of-court Online Dispute Resolution
§ 4 Prices, Conditions of Payment, Discounts The European Commission has set up a platform for online dispute resolution. You can reach this at: http://ec.europa.eu/consumers/odr/.
1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices Consumers can use the platform to resolve their disputes. We are neither willing nor obligated to participate in a dispute resolution procedure
which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for before a dispute resolution body unless there is a legal obligation to participate.
advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to
companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price § 10 Place of Performance, Place of Jurisdiction, Reimbursement of Costs
increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days 1. The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding
of receipt of notification of any price increase. conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons
2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year under public law or special funds under public law shall be the publisher’s registered office.
("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the 2. The client shall bear all charges, costs and expenses arising in connection with any legal prosecution conducted against them outside of Germany.
placement of the first advertising material. Status as at: August 2020
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