MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH
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Media KIT
2019
Print + Online
Magazine Profile 2
Rates3/4
Formats and Technical Details 5/6
Automobil-Elektronik Industry in Focus 7
Hüthig Electronic Media Group 8
Online Advertising 9-20
Address Rental 21
Circulation and Distribution Analysis 22
Recipient Structure Analysis 23
Summary of Survey Method 24
General Terms and Conditions 25
Contact 26
Schedule and Editorial Calendar 27/28
2019 Media KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Magazine Profile 1
1 Title: AUTOMOBIL-ELEKTRONIK Address: Im Weiher 10
D-69121 Heidelberg
2 Profile in brief: Phone: +49 6221 489-363
AUTOMOBIL-ELEKTRONIK covers the entire range of passenger and commercial Fax: +49 6221 489-482
vehicle electronics: from the components and assemblies to software, tools and Internet: www.automobil-elektronik.de
development techniques. In conjunction with the leading annual AUTOMOBIL-
ELEKTRONIK conference in Ludwigsburg, AUTOMOBIL-ELEKTRONIK offers a 11 Publisher: –
combination which is unique in the market, thereby providing superior expertise
from a technical and business perspective. 12 Advertising Dept.: Frank Henning, Advertising Manager
Together, AUTOMOBIL-ELEKTRONIK and its four sister journals form the Hüthig
Electronic Media Group under the umbrella of the all-electronics online portal. 13 Editorial Dept.: Dipl.-Ing. Alfred Vollmer, Editor-in-chief
Advertising customers will find a unique portfolio here that allows them to reach Editorial Address:
their target group across a range of media, in an accurate and comprehensive Justus-von-Liebig-Str. 1
manner. D-86899 Landsberg
3 Target Group:
14 Volume analysis: 2017 = 6 issues
AUTOMOBIL-ELEKTRONIK targets managers and engineers in the field of automotive
electronics design and manufacturing along the entire value chain, from compo Total volume: 400 pages = 100.0 %
nents across the tiers and on to OEMs. Editorial section: 294 pages = 73.2 %
Advertising section: 107 pages = 26.8 %
4 Publication: 8 x per year + special issues of which: advertorials 1 page = 0.9 %
5 Magazine format: DIN A4 publisher’s advertisements: 10 pages = 9.3 %
Supplements: 6
6 Volume: Volume 17/2019
7 Price annual subscription: 15 Analysis of editorial content:
domestic € 94.00 (+ € 7.00 shipping costs and VAT = € 108.07) Components + software 85 pages = 29.0 %
foreign € 94.00 (+ € 14.00 shipping costs and VAT = € 115.56) Management + events 34 pages = 11.6 %
Single copy price € 19.50 (including VAT, not including shipping cost) Measuring/testing/tools 48 pages = 16.4 %
Systems 16 pages = 5.1 %
8 Organ: – Safety + security 17 pages = 5.8 %
Coverages 26 pages = 8.9 %
9 Memberships: Deutsche Fachpresse, IVW Products 10 pages = 3.4 %
10 Publishing company: Hüthig GmbH Markets + technologies, news 58 pages = 19.8 %
Managing Director: Fabian Müller Total 294 pages = 100.0 %
Publishing Manager: Rainer Simon
2
1 Advertising rates in € (for formats, see page 6):
Rates do not include VAT.
Rates for b/w advertisements Basic rate 5 % discount 10 % discount 15 % discount 20 % discount
1/1 page 4.700,00 4.465,00 4.230,00 3.995,00 3.760,00
2/3 page 3.200,00 3.040,00 2.880,00 2.720,00 2.560,00
1/2 page 2.510,00 2.384,50 2.259,00 2.133,50 2.008,00
Junior page 3.010,00 2.859,50 2.709,00 2.558,50 2.408,00
1/3 page 1.500,00 1.425,00 1.350,00 1.275,00 1.200,00
1/4 page 1.100,00 1.045,00 990,00 935,00 880,00
1/8 page 590,00 560,50 531,00 501,50 472,00
Total rates for 2c advertisements 2c rate 5 % discount 10 % discount 15 % discount 20 % discount
1/1 page 5.340,00 5.105,00 4.870,00 4.635,00 4.400,00
2/3 page 3.585,00 3.425,00 3.265,00 3.105,00 2.945,00
1/2 page 2.895,00 2.769,50 2.644,00 2.518,50 2.393,00
Junior page 3.395,00 3.244,50 3.094,00 2.943,50 2.793,00
1/3 page 1.885,00 1.810,00 1.735,00 1.660,00 1.585,00
1/4 page 1.300,00 1.245,00 1.190,00 1.135,00 1.080,00
1/8 page 790,00 760,50 731,00 701,50 672,00
Total rates for 4c advertisements 4c rate 5 % discount 10 % discount 15 % discount 20 % discount
1/1 page 5.775,00 5.540,00 5.305,00 5.070,00 4.835,00
2/3 page 4.045,00 3.885,00 3.725,00 3.565,00 3.405,00
1/2 page 3.355,00 3.229,50 3.104,00 2.978,50 2.853,00
Junior page 3.855,00 3.704,50 3.554,00 3.403,50 3.253,00
1/3 page 2.345,00 2.270,00 2.195,00 2.120,00 2.045,00
1/4 page 1.700,00 1.645,00 1.590,00 1.535,00 1.480,00
1/8 page 1.190,00 1.160,50 1.131,00 1.101,50 1.072,00
3
2019 Media KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Advertising Rates
List No. 17
valid as of 01.10.2018 P
2 Surcharges Supplements (not eligable for discount):
Preferential placements: Minimum format 10.5 x 14.8 cm, minimum weight per sheet 150 g/m2
Inside front cover and outside back cover 4c: 10 % surcharge on basic rate up to 25 g € 3,040.–
Binding placements: 10 % surcharge on basic rate up to 50 g € 3,760.–
Prices and conditions for cover placement on request. each additional 25 g weight € 1,520.–
Color surcharges (not discountable): 2c 4c Maximum paper format 20 x 28 cm
1/1 page € 640.– 1,075.– Delivery: Specimens to be supplied as of order placement,
2/3 to 1/3 page € 385.– 845.– circulation up to 10 days prior to publication.
1/4 and smaller € 200.– 600.– Required supply quantity: 11,700 copies
Surcharges apply to Euroscale colors Special colors on request Partial supplements on request
Format surcharges:
Stick-on advertising media: Minimum format 6.0 x 7.5 cm at 150 g/m2
Bleed-off and gutter bleed advertisements: 10 % surcharge on basic rate
Positioning on request
In conjunction with advertisement or bound insert € 1,065.–
3 Discounts (for purchase within 12 months) plus adhesive costs
Frequency discount rate: Quantity discount rate: – for machine processing € 520.–
3 x publication 5% 2 pages 5% – for manual processing € 1,170.–
6 x publication 10 % 3 pages 10 %
9 x publication 15 % 5 pages 15 % Delivery address for supplements and bound inserts:
12 x publication 20 % 8 pages 20 % BWH GmbH, Beckstraße 10, D-30457 Hannover
(clearly marked: AUTOMOBIL-ELEKTRONIK, issue XX/2019)
4 Job vacancies / classified ads:
Per mm (1-column, 41 mm wide), b/w € 4.– 6 Contact:
Consultation, bookings:
Frank Henning, Advertising Manager
5 Special Advertising: Phone: +49 6221 489-363
Bound inserts must be delivered folded, untrimmed, without back stapling E-mail: frank.henning@huethig.de
ata delivery, invoicing, documents:
D
Paper weight minimum up to over
Angelika Scheffler
Volume weight 135 g/m2 135 g/m2
Phone: +49 6221 489-392, Fax +49 6221 489-310
2 pages 120 g/m2 € 3,920.– € 4,110.–
E-mail: ael-dispo@huethig.de
4 pages 80 g/m2 € 4,930.– € 5,150.–
7 Terms of payment:
Bound inserts to be delivered to the printers free of charge and correctly packed Net within 30 days of invoice date, 2% discount if payment made in advance
no later than 14 days prior to publication date (see schedule) of the agreed issue. or direct debit. Rates do not include VAT.
Required supply quantity: 11,700 copies
Bank details: HypoVereinsbank, account: 157 644 60, bank code: 700 202 70
All prices in Euros without applicable VAT IBAN: DE66 7002 0270 0015 7644 60, BIC: HYVEDEMMXXX
4
2019 F
Formats and
technical details
Supplement to Advertising
Rates List No. 17
Media KIT valid as of 01.10.2018
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
*Bleed formats quoted include 3 mm trim allowances
Type area formats Bleed formats
1/1 page Junior page 2/3 page 2/3 page 1/2 page 1/2 page
178 x 257 mm 126 x 178 mm vertical horizontal vertical horizontal
117 x 257 mm 178 x 169 mm 86 x 257 mm 178 x 126 mm
bleed bleed
216 x 303 mm* 145 x 203 mm* bleed bleed bleed bleed
136 x 303 mm* 216 x 194 mm* 105 x 303 mm* 216 x 149 mm*
1/3 page 1/3 page 1/4 page block 1/4 page vertical 1/8 page block 1/8 page vertical
vertical horizontal 86 x 126 mm 41 x 257 mm 86 x 62 mm 41 x 126 mm
56 x 257 mm 178 x 83 mm
bleed bleed
bleed bleed 105 x 149 mm* 60 x 303 mm*
75 x 303 mm* 216 x 105 mm*
1/4 page 1/8 page
horizontal horizontal
178 x 62 mm 178 x 29 mm
bleed
216 x 85 mm*
Magazine format: DIN A4, width 210 mm, height 297 mm
5
2019 F
Formats and
technical details
Supplement to Advertising
Rates List No. 17
Media KIT valid as of 01.10.2018
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
1 Magazine format: Width 210 mm, height 297 mm, DIN A4 2. The publisher warrants the printed, defect-free reproduction of the advertisements
corresponding to their representation on circulation paper, and requires the delivery of
Type area: Width 178 mm, height 257 mm
suitable masters (see details in price list).
4 columns, column width: 41 mm
3. Color advertisements: the customer must provide a color proof with digitally delivered
masters for color advertisements. Failure to provide such proof shall result in the customer
forfeiting claims for compensation due to possible color deviations.
2 Printing & binding process: Sheet-fed offset, adhesive binding
4. Complaints must be asserted by the customer in respect of obvious defects not
later than two weeks after receipt of invoice. For non-obvious defects, the customer
3 Data transfer: ael-dispo@huethig.de must issue a complaint not later than one year after publication. If, despite prompt
delivery of perfect copy and complaint in good time, the advertising material has been
reproduced with defects, the customer may demand a substitute placement appearance
4 Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat of the advertisement (subsequent fulfillment) without defects. Claims for subsequent
Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution performance are excluded if they subject the publisher to unreasonable expenses. If
image data of at least 300 dpi, resolution for 60 screen, color model always CMYK (no RGB the publisher is given a reasonable deadline and allows it to expire, the customer shall
or LAB elements). Bitmap (barcode scans) should have at least 800 dpi resolution. have the right to cancel the contract or obtain a reduction in payment to the extent to
The format is created in original dimensions plus trim allowance and bleed marks. which the purpose of the advertisement was impaired. Warranty claims from merchant
customers expire 12 months after publication of the corresponding advertisement or
insert.
5 Color advertisements: For digitally delivered masters for color advertisements, the 5. If defects in the print documents are not immediately apparent but become apparent
customer must provide a color proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof during the printing process, the customer shall have no claims in respect of inadequate
or measurement protocol (= certificate). If no proof is provided, the customer forfeits any publication quality.
rights to damage claims due to color deviations. 6. Customers failing to abide by the publisher’s recommendations regarding the creation
and transmission of digital print materials shall forfeit all claims relating to publication of
defective advertisements.
6 Proof: as given in the FOGRA standard. With FOGRA Medienkeil 2.0 or 3.0 according to the 7. The customer warrants that all files supplied are free of computer viruses. The publisher
standard, PSO_LWC_Improved_eci.icc for contents as a rule paper type 3 FOGRA 45L – is authorized to delete files containing viruses. Such deletion shall not provide the basis for
according to standard, ISOcoated_v2_eci.icc for cover as a rule paper type 2 FOGRA 39L – any claims by the customer. The publisher also reserves the right to claim damages if the
according to standard. computer viruses cause further damage at the publisher.
8. The publisher assumes no warranty for the accuracy of the quality or volume of
materials (bound inserts, inserts etc.) which the customer claims to have made available.
7 Data archiving: Data is archived, thus unmodified repeats are generally possible.
However, no warranty for data is assumed.
9 Contact
Advertisement processing:
Angelika Scheffler
8 Warranty: Phone: +49 6221 489-392
1. The inclusion of advertisements in certain issues or editions or in certain positions is not Fax: +49 6221 489-310
guaranteed. E-mail: ael-dispo@huethig.de
6
2019 Media KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Website
Profile 1
all-electronics.de
1 Website (URL): www.all-electronics.de 6 Contact – Online Advertising: Frank Henning, Advertising Manager
Tel.: +49 6221 489-363
2 Profile in brief: E-mail: frank.henning@huethig.de
all-electronics.de is the media specialist portal for five electronics trade magazines of Anja Breuer, Advertising Manager
Hüthig GmbH. Tel.: +49 6221 489-326
E-mail: anja.breuer@huethig.de
The portal focuses chiefly on the topics of electronic development, electronic
manufacturing, automotive and automation. In addition to up-to-the-minute 7 Data delivery: Sabine Greinus
information and new products, the portal’s journalistic focus centers on solid Tel.: +49 6221 489-598
technical articles, background reports and technical knowledge. Contents are initially E-mail: online-dispo@huethig.de
published online and optimized for the internet, prior to being published in the five
Complete Media Kit
Hüthig Verlag electronics trade magazines. www.all-electronics.de/mediadatenonline
The user also has extensive research facilities at hand in the business directory, .de
tronics
which contains over 5,000 companies listed by specific industry. And the online all-elec rtified
ce
presence is reinforced by a newsletter with over 12,900 registered subscribers.
Facts is IVW
The offering is rounded out by an extensive job market featuring positions for skilled Traffic1 Channels
staff and executive management in the electronics industry. • ��,��� visits / month • news
• ���,��� page impressions / month • components
• �.�� minutes average dwell time • embedded
3 Target group:
• ��,��� newsletter subscribers • measuring + testing
The portal’s target group is comprised of developers and decision-makers in the • e-manufacturing
electronics industry, automotive industry as well as automation specialists from all Content • automation
industries. The majority of users are engineers and designers. • technical articles • applications
• product reports • market overviews
4 Publisher: Hüthig GmbH • news • events
• editorials • job market
• videos • videos
5 Editorial Contact: Dipl.-Ing. Alfred Vollmer, Editor-in-chief
Tel.: +49 8191 125-206
E-mail: alfred.vollmer@huethig.de 1
Source: IVW, as of 5/2018, non-search engine traffic
72019 Media KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Website
Rates and
Advertising Formats P
1 Rates and Advertising Formats
Price in Euros Prices in the trade fair months
Ad Format Format Bookable Channels
per month March, October, November
Full-Size banner 468 x 60 pixels total rotation 1,905.– 2,095.–
Half-Size banner 234 x 60 pixels total rotation 1,370.– 1,495.–
Superbanner
728 x 90 pixels total rotation 2,780.– 3,040.–
(=Big-Size banner)
Billboard Ad 800 x 250 pixels total rotation 9,270.– 10,200.–
Skyscraper 160 x 600 pixels total rotation 2,495.– 2,720.–
Sticky-Sitebar 200 x 600 pixels (only HTML5/redirect-code) total rotation 3,900,– 4,300.–
Content Ad 300 x 250 pixels total rotation 3,400.– 3,680.–
Rectangle 300 x 250 pixels total rotation 3,175.– 3,460.–
Halfpage Ad 300 x 600 pixels total rotation 5,850,– 6,440.–
Wallpaper 728 x 90 and max. 160 x 900 pixels total rotation 4,680.– 5,100.–
Market overviews, news, components,
Partner-site button
300 x 120 pixels embedded, measuring + testing, 600.– 660.–
in channel
e-manufacturing, automation, applications
Partner-site button
300 x 120 pixels homepage 1,730.– 1,895.–
on homepage
Sponsoring button 900 x 30 pixels total rotation 3,600.– 3,920.–
Flying Ad 240 x 120 pixels total rotation 4,305.– 4,870.–
Microsite/Specials as agreed Link in main navigation + sidebar 1,330.– 1,420.–
Company/Product Video 400 x 280 pixels Videos 3,140.– per year
Whitepaper as agreed Whitepaper, Sidebar 2,680.– 2,950.–
1 week integration on home page +
Sponsored Post Text + max. 5 pictures 2,100.– per booking 2,320.– per booking
archiving min. 1 year
All prices in Euros without applicable VATPrice in Euros Prices in the trade fair months
Ad Format Format Bookable Channels
per issue March, October, November
Newsletter/Sponsoring Ad 660 x 30 to 90 pixels 930.– 1,020.–
Newsletter/Content Ad 480 x 150 pixels 865.– 950.–
Newsletter/Skyscraper 160 x 600 pixels 1,050.– 1,150.–
Newsletter/Button 160 x 80 pixels 600.– 660.–
image: 150 x 100 pixels
Newsletter/Text Ad 865.– 950.–
text: max. 330 characters
Company entry/Standard Business directory free
Company entry/Plus Business directory 395.– per year
Company entry/Premium Business directory 580.– per year
Price in Euros
Ad Format Format Bookable Channels
per month
Market Overview
900 x 250 pixels Full rotation in a market overview 1,905.–
Sponsorship
Market Overview
Editorial entry in consultation with the editorial team Top position in a market overview 600.–
Top Ranking
All prices in Euros without applicable VAT
8/92019 Media KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Website
Formats and
technical details F
1 Bannerformats
You can book a wide variety of banner formats on all-electronics.de. Whether an animated gif or an HTML5 banner, the choice is yours. The banner sizes are
always displayed within the total rotation, with a maximum of two additional advertising partners in this placement. The only exception
to this is the partner-site button. Here, you have the opportunity to reach your target group in even more specific manner by booking a specific channel,
e.g. embedded or automation. Your campaign will be billed at the monthly fixed-price rate. The minimum booking period is four weeks.
Full-Size banner Half-Size banner Superbanner
Format: 468 x 60 pixels Format: 234 x 60 pixels Format: 728 x 90 pixels
Price/month: € 1,905.– / Price/month: € 1,370.– / Price/month: € 2,780.– /
€ 2,095.–* € 1,495.–* € 3,040.–*
Billboard Ad Skyscraper Sticky-Sitebar
Format: 800 x 250 pixels Format: 160 x 600 pixels (only HTML5/redirect-code)
Price/month: € 9,270.– / Price/month: € 2,495.– / Format: 200 x 600 pixels
€ 10,200.–* € 2,720.–* Price/month: € 3,900.– /
€ 4,300.–*
Content Ad Rectangle Halfpage Ad
Format: 300 x 250 pixels Format: 300 x 250 pixels Format: 300 x 600 pixels
Price/month: € 3,400.– / Price/month: € 3,175.– / Price/month: € 5,850.– /
€ 3,680.–* € 3,460.–* € 6,440.–*Wallpaper Partner-site button Sponsoring button
Format: 728 x 90 pixels Format: 300 x 120 pixels Format: 900 x 30 pixels
and max. 160 x 900 pixels Price/channel/month: Price/month: € 3,600.– /
Price/month: € 4,680.– / € 600.– / € 660.–* € 3,920.–*
€ 5,100.–* Price/homepage/month:
€ 1,730.– / € 1,895.–*
Company/Product Video
Flying Ad Microsite/Specials Format: 400 x 280 pixels
Format: 240 x 120 pixels Contents: text, video, File type: HTML5, MP4,
Price/month: € 4,305.– / link, document maximum 5 minutes
€ 4,870.–* Price/month: € 1,330.– / Price per year: € 3,140.–
Video production/one-
↓
€ 1,420.–*
time: on request
Duration: 1 year
Whitepaper Sponsored post
Format: HTML page Contents:
Contents: text, logo, Headline, teaser, text,
download max. 5 pictures
Price/month: € 2,680.– / Price/month: € 2,100.– /
€ 2,950.–* € 2,320,–*
* Increased price before trade fairs, see pages 8/9 All prices in Euros without applicable VAT. | All banner formats up to a max. of 50 KB. | File type for banner ad: jpg, gif, png, HTML5
10/11sub s c
,900
Over 12 rs!1
r ib e
2019
Media KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Newsletter
Profile 1
1 Name: all-electronics.de-Newsletter Sponsoring Ad
Format: 660 x 30 to 90 pixels
2 Profile in brief: Price/issue: € 930.–/€ 1,020.–2
Each Tuesday and Thursday, our weekly newsletter is sent to over 12,900 subscribers. File type: gif3, jpg, png
In addition to current news, the newsletter features new product releases as well as
expert editorial contributions for the various trade channels. Content Ad
Format: 480 x 150 pixels
3 Target group: Price/issue: € 865.–/€ 950.–2
The portal’s target group is comprised of developers and decision-makers in the File type: gif3, jpg, png
electronics industry, as well as automation specialists from all industries. The
majority of users are engineers and designers. Button
Format: 160 x 80 pixels
4 Frequency: 2 x per week, on Tuesday and Thursday Price/issue: € 600.–/€ 660.– 2
File type: gif3, jpg, png
5 Editorial Contact: Dr.-Ing. Alfred Vollmer, Editor-in-chief
Tel.: +49 8191 125-206 Skyscraper
E-mail: alfred.vollmer@huethig.de Format: 160 x 600 pixels
Price/issue: € 1,050.–/€ 1,150.–2
6 Contact – Online Advertising: Frank Henning, Advertising Manager File type: gif3, jpg, png
Tel.: +49 6221 489-363
E-mail: frank.henning@huethig.de Text Ad (image + text)
Anja Breuer, Advertising Manager Image: 150 x 150 pixels
Tel.: +49 6221 489-326 Text: max. 330 characters
E-mail: anja.breuer@huethig.de Price/issue: € 865.–/€ 950.–2
File type: gif3, jpg, png
7 Data delivery: Sabine Greinus 2
Increased price before trade fairs,
Tel.: +49 6221 489-598 see pages 10/11
E-mail: online-dispo@huethig.de 3
Note: animated gifs may not display
correctly in all e-mail clients. Therefore,
check whether any animation
in your gif is actually relevant.
All prices in Euros without
1
publisher’s claim applicable VAT
122019
Media KIT
Website
Business Directory
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Business directory
Also take advantage of locational benefits online: present your company with a company entry
in the context of your industry. An entry in our Business directory guarantees constant presence
when prospective customers are searching. You can update or modify all company entries at
any time.
Standard Plus Premium
Display of your company profile with relevant search
✔ ✔ ✔
results
E-mail contact ✔ ✔ ✔
Address data ✔ ✔ ✔
Manage your product program, product groups
✔ ✔
and social media channels
Telephone and fax numbers ✔ ✔
Link to homepage ✔ ✔
Company logo ✔ ✔
Profile image ✔ ✔
Online statistics ✔ ✔
Highlighting in search results ✔ ✔
Company logo in relevant market overviews ✔ ✔
Image gallery ✔
Company profile ✔
Link to sales office or branches ✔
Additional information as a file ✔
Include company videos ✔
Price/year free € 395.– € 580.–
All prices in Euros without applicable VAT
132019 Media KIT
NEW Website
Content Marketing
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
New ways to reach the relevant target group:
Native Advertising content marketing
Content marketing is a communications strategy with the goal of increasing the sale
Focused Target Group of products and/or the name recognition among the target audience by providing
value-adding content. We will put together a comprehensive and sustainable marketing
campaign on an industry-relevant topic on one or more of our quality websites. We will
use the reach of our portals to achieve a measurable success for you.
Newsletter
Your benefits at a glance:
Content Distribution • Excellent targeting (pure target group)
Brand Awareness • More attention and clicks for your publications
• Natural integration in a high-quality editorial environment
• Branding for your company
• Backlink setup for search engine optimization
Product Awareness
You can reach your target group with a tailor-made content marketing strategy.
Take this opportunity to position your messages in our portal's native environment.
Interested? For a customized quote, contact:
Customer Loyality
Anja Breuer Frank Henning
Story Telling Tel.: +49 6221 489-326 Tel.: +49 6221 489-363
anja.breuer@huethig.de frank.henning@huethig.de
142019 Media KIT
Website
Webinars
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
New ways to reach the relevant target group:
I want to webinars
I want to present tread new ground
my company as in customer A webinar is a seminar that takes place live over the internet. That means that webinar
a modern partner. acquisition. participants are not merely viewing a recording, as is the case on video platforms such as
YouTube, but are there in real time, which gives them the opportunity to put questions
to the presenter during the broadcast.
I want to Your benefits at a glance:
strengthen my • Open up direct dialog with your target group
brand.
• Share competence
I want to make
• Start an innovative method of gaining new customers
new contact with
customers. • Present yourself as a provider of solutions
Benefit from our strength in media (online + print) and
the editorial independence of our trade journals.
I want to act as
I want to an imparter of We'll take your idea and turn it into an attractive webinar!
convey knowledge. We'll handle the technical creation and application for you.
expertise.
Interested? For a customized quote, contact:
Anja Breuer Frank Henning
Tel.: +49 6221 489-326 Tel.: +49 6221 489-363
anja.breuer@huethig.de frank.henning@huethig.de
152019 Media KIT
Website
Job Market
industriejobs.de
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
The job market for technical specialists and management executives
Online
in industry
Publish your job advert on the appropriate specialist websites of "Hüthig" and
powered by "verlag moderne industrie" and on industriejobs.de
• Online: on industriejobs.de as well as on a suitable specialist website
(through matching process)
• € 495.– (plus statutory VAT) for four weeks
Find well qualified employees using industriejobs.de
Take advantage of the cumulative media power of the trade publishers "Hüthig" and "verlag You upload your contents (text, company logo etc.) or your finished job advert. Your advert is
moderne industrie". Your job advert will be displayed on industriejobs.de on one of 18 suitable then produced and categorized in optimal HTML quality.
specialist sites in an editorial context. Your job advert may also appear in a suitable print Alternatively, select one of the standardized templates and complete it yourself with text
publication. and logo etc.At a glance
• Two well-established publishing companies
• 18 specialist sites with around 1 million visits a month
• 18 subject-specific newsletters (at least once a week)
• Over 100,000 newsletter recipients Online+Print
• ivw-certified
• In addition, 20 print trade magazines Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag
moderne industrie" and on industriejobs.de. You also receive a discount on a print advert
in one of our specialist magazines.
The specialist magazines and websites of the two publishing houses
focus on the following sectors: • Online + print: as per online offer plus option of publication in a suitable print title with
plant construction plastics industry 15% discount
automation industry mechanical engineering • 15% discount on a print advert in a specialist magazine
automotive industry metal processing • € 495.– (plus statutory VAT) for four weeks
chemical industry pharmaceutical and food industries
In addition to the online job advert, book a suitable job advert in our print publications.
electronics industry packaging industry We would be pleased to advise you which of our publications is best suited to your target
group.
The target group consists of technical specialists and management
executives in the following areas:
automation design/construction
purchasing marketing/sales
research and development project management
maintenance production
Jobware Plus
industriejobs.de –
the easy way of placing job adverts
Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag
You can design an individual job advert moderne industrie" and on industriejobs.de. Your job advert also appears on jobware.de
in just a few clicks with our advertisement and Jobware's partner sites.
tool. Alternatively, send us your job advert
as a Word or PDF document. • Online: on industriejobs.de as well as on at least one relevant specialist site (based on
We’ll take care of the rest for you. keywords) plus increase in reach through publication of the job advert on Jobware – for
four weeks
• € 1,195.– (plus statutory VAT)
For further information: You upload your contents (text, company logo etc.) or your finished job advert. Your advert
is then produced and categorized in optimal HTML quality.
www.industriejobs.de
Or select one of the standardized templates and complete it yourself with text and logo etc.
Phone: +49 6221 489-363
frank.henning@huethig.de
industriejobs.de is a permanent feature of all specialist sites belonging to the major publishing companies „Hüthig“ in Heidelberg and „verlag moderne industrie“ in Landsberg
16/172019Media KIT
Website
Digital Market Overviews
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
1 Web address (URL): marktuebersichten.all-electronics.de Market Overview Sponsorship
Positioning:
2 Target group: Advertising message is exclusively positioned in the
Developers and decision-makers in the electronics and automotive industries Sponsoring immediately visible area of a market overview with
as well as automation specialists from all sectors. full rotation via a banner.
Format: ��� x ��� pixels
3 Profile in brief: Price per month: € �,���.–
The digital market overviews are a sector-specific search tool integrated into File type: gif, jpg, png
all-electronics.de with dynamic filter and comparison functions.
The service, which is free-of-charge to the decision-maker, is a useful tool in
selecting and finding the right product or manufacturer.
Market Overview Top Ranking
4 An overview of the benefits for you: Positioning:
• Excellent targeting (pure target group) The editorial product or company entry is shown as the first
• Increased visibility thanks to new form of advertising entry in a market overview in the list view according to the
user's filter criteria. The form of advertising can be booked by
• High-quality editorial context a maximum of three advertising customers.
• Positioning of your advertising message in innovative decision-maker tool Format: ��� x ��� pixels
with unique selling proposition for logo and product image
Price per month: € ���.–
5 Bookable forms of advertising: File type: gif, jpg, png
• Market Overview Sponsorship
• Market Overview Top Ranking
Logo Integration via Plus and Premium Entries
• Logo integration via Plus and Premium entries
Positioning:
6 Bookable market overviews: If you book a Plus or Premium entry in our Business directory
(see p. XY),
15 your logo will be displayed in a market overview
• An overview of electronics manufacturing service providers
appropriate to each of your entries.
• Tools for automotive software Format: ��� x ��� pixels for logo
• Providers of automotive electronics Price of company
• In-circuit testers for cost-effective quality assurance entry per year: € ���.– / € ���.– (Plus / Premium entry)
• Suppliers of controllers File type: gif, jpg, png
Further bookable market overviews at: marktuebersichten.all-electronics.de
182019 Media KIT
Hüthig Electronic
Media Group
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
elektronik industrie defines itself as the leading monthly technical AUTOMOBIL-ELEKTRONIK covers the entire value-creation chain of
specialist publication for electronics developers in the German- vehicle electronics from components and assemblies to software,
speaking world. The editorial content focuses on practical and tools and development techniques. Together with the leading annual
application-oriented articles and trends for all relevant sectors. The AUTOMOBIL-ELEKTRONIK-KONGRESS conference in Ludwigsburg,
specialist information, which we research ourselves, can be applied AUTOMOBIL-ELEKTRONIK provides a combination that is unique on
and implemented by readers directly in the professional environment. the market thus demonstrating its expertise both technically and in
elektronik industrie and its four sister publications make up the terms of business.
Hüthig Elektronik media group under the umbrella of the
all-electronics website. Advertising customers will find a unique
portfolio here that allows them to reach their target group across
a wide range of media in an accurate and comprehensive manner.
elektronik journal is a special-interest magazine for decision-makers work- IEE is the solution-oriented specialist magazine for automation
ing in electronics development. The specialist editorial articles and reports in the mechanical engineering industry and other manufacturing
in brief focus on the technical and economic benefits of products and sectors. Thematically IEE focuses on the huge changes in automation
solutions. Trade journalists get right to the heart of the relevant topics in a technology: Innovations and concepts, such as the Internet of Things
refreshing magazine style, presented in an easy-to-understand way with an (IoT) and Industrie 4.0, are transforming the traditional automation
eye to utility. In 2019, the editorial team is focusing on the following nine pyramid. In this process of upheaval. IEE accompanies readers on
issues: Embedded + Wireless, Electromechanics, Power, Medical Electronics, the path to “Production 4.0” – comprehensive, expert, reliable and
Smart Cities, Automotive + Transportation, Lighting Technology, Embedded always application-oriented. As a modern specialist magazine, IEE is
and IoT and Industrial. It is taking a comprehensive and long-term approach a number 1 source of information for investment decision-makers in
to each topic, from the basic principles and technologies involved to their all sectors of the economy and functions.
application, and from the components to the overall systems.
productronic is aimed at decision-makers and specialists in all-electronics.de is the specialist journalistic website
electronics manufacturing and anyone involved in technology of Hüthig GmbH’s five specialist electronics magazines.
development or services concerning electronics manufacturing. The site primarily focuses on electronics development,
As an opinion-shaper, productronic provides comprehensive electronics manufacturing, automotive and automation. In addition to up-to-the-
information that it researches itself on all aspects of efficient and minute information and new products, the site’s journalistic focus centers on well-
cost-effective electronics manufacturing. The highly regarded founded technical articles, background reports and technical knowledge. There are
industry magazine also publishes news and trend reports both extensive search options available on all-electronics.de. A company directory, the job
in print and online. productronic comprehensively covers the market and a newsletter published twice a week with 12,900 registered subscribers
electronics manufacturing industry in German speaking countries. round off the offering.
192019 Media KIT Address Rental
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Generating
Boosting
customer
new
customers Expanding
Improving success in sales and tapping new potential for revenue
loyalty business
Increasing with existing Mailshots are the ideal means of advertising, offering extensive, flexible design options and thereby
response rate customers
offering a way of drawing plenty of attention, especially when incorporated into a cross-media
advertising campaign. Benefit from our networks within German industry, and address more than
500,000 decision-makers directly and personally.
ers • Up-to-date address databases thanks to the publisher’s own regular magazine distribution
custom
b t a in ing new akers’ • Exclusive contacts, including in specialist departments, thanks to ongoing address validation by phone
O
cision-m y
with de , incl. deliver • Personalized dialog with CEOs, decision-makers and technical specialists
s s es • Flexible use of addresses, with one-off, multiple or all-year use options
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tee*!
guaran • Invoicing by net quantity used via comparison against your database
Worry-free service from a single source Address list rental Single use Used twice Used three times Annual rental
(price per use) (price per use) (price per use) (flat rate)
• Address list rental in a nutshell: the right contacts Database flat rate € 180.00
for your message
Company address +
• More target groups: we will research additional From € 0.24 From € 0.22 From € 0.19 From € 0.95
1 contact
potential target groups for you
• Full service from professionals: we produce and Minimum order value € 590.00 (including database/selection flat rate)
dispatch millions of printed products every year Minimum quantity 70% of delivered addresses (address matching)
• *Delivery guarantee: undeliverable returns All rental prices are per use; annual rental is flat rate and volume-dependent
are credited against subsequent orders Prices net of statutory VAT. The terms and conditions of the offer/order confirmation apply.
Alexander Zöller Marek Birkenhauer
Take a free trial NOW! Tel.: +49 8191 125-345 Tel.: +49 8191 125-173
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target group free of charge and without obligation. alexander.zoeller@mi-verlag.de marek.birkenhauer@mi-verlag.de
202019 Media KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Circulation and
Distribution Analysis 2
1 Circulation monitoring: 3 Geographical distribution analysis:
Economic region: Percentage of copies
actually distributed
2 Circulation analysis: Copies per issue on average % copies
for the period
Germany 94.6 10,747
(July 1, 2017 to June 30, 2018)
Abroad 3.1 351
Other* 2.3 261
Copies actually distributed 100.0 11,359
Print run: 11,538 * Section of circulation not analyzed such as trade fair and congress copies etc.
Distribution by federal states: Percentage of copies
actually distributed
Number of copies % copies
actually distributed: 11,359 including abroad: 351 Baden-Wuerttemberg 23.4 2,515
Bavaria 24.7 2,657
Berlin, Brandenburg,
4.3 466
Mecklenburg-Western Pomerania
Copies sold: 188 including abroad: 22
– Subscribed copies: 187 including association Bremen, Hamburg, Schleswig-Holstein 5.6 597
– Other sales: 1 member copies: 0 Hesse 7.5 807
– Single copy sales: 0 Lower Saxony 7.0 756
North Rhine-Westphalia 15.8 1,695
Rhineland-Palatinate 3.0 319
Free copies: 11,171 Saarland 0.9 92
Saxony, Saxony-Anhalt 5.3 571
Thuringia 2.5 272
Residual, archive Copies actually distributed Germany 100.0 10,747
and specimen copies: 179
The detailed description of the survey method can be found on page 23
212019 Media KIT
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Recipient
Structure
Analysis 3-E
1.1 Sectors / industries 1.2 Size of business unit
WZ Recipient groups Percentage of copies Percentage of copies
2008 (according to industrial sector classification, actually distributed actually distributed
Code WZ 2008)
% Recipients % Recipients
29, 30 Production of motor vehicles and 43.4 4,927 1 - 49 employees 32.8 3,725
motor vehicle parts, vehicle manufacturing 50 - 199 employees 20.8 2,359
200 - 999 employees 18.8 2,134
72, 71.12 Engineering offices, development 15.5 1,757 1.000 and more employees 25.3 2,880
26.1 Production of electrical parts and 10.1 1,146 Other* 2.3 261
circuit boards Copies actually distributed 100.0 11,359
26.51 Production of measuring, testing, 8.2 929 2.1 Job feature: field of activity
navigation and similar tools and
appliances Percentage of copies
actually distributed
% Recipients
26.3 Production of devices and facilities 4.1 465
for telecommunications technology Company management, technical management 33.0 3,748
Research and development 27.0 3,071
27.3, 35 Production of cables and electrical installation 4.0 456 Design 8.0 906
material, energy supply systems Production 6.8 774
Quality 4.5 510
Other industries (e.g. software development, 12.4 1,418 Purchasing 8.3 941
universities, trade associations) Other functions (e.g. IT, organization, industry associations) 10.1 1,148
Other* 2.3 261
Other* 2.3 261
Copies actually distributed 100.0 11,359
* Section of circulation not analyzed such as trade fair and congress copies etc.
Copies actually distributed 100.0 11,359
The detailed description of the survey method can be found on page 23
* Section of circulation not analyzed such as trade fair and congress copies etc.
222019 Media KIT
Summary of
Survey Method
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
Distribution and recipient structure analysis (AMF scheme 2 and 3-E). 3. Description of study
Total survey via file analysis according to IVW guidelines.
3.1 Basic population (section studied):
Description of survey method of distribution and recipient structure analysis
(AMF scheme 2, clause 3 and AMF scheme 3-E, clause 1.1 to 2.1). Basic population 11,359 = 100.00 %
1. Survey Method Not included in the study
Recipient structure analysis via file analysis – total survey – advertising copies 179 = 1.58 %
2. Description of readership at time of data collection: The study represents a section of the basic
population (copies actually distributed) 11,180 = 98.42 %
2.1 Contents of file
The recipient file contains the addresses of all recipients. Due to the availability of
3.2 Date of file analysis: August 3, 2018
postal details, the file can be sorted by postcode or by domestic/foreign recipients.
Other details contained in the file are: sector, company size class and job features. 3.3 Description of data basis:
To ensure allocation of recipients to the criteria of sector, company size and
2.2 Total number of recipients in the file: 25,694
job characteristics, the data in our address and customer system is continually
2.3 Total number of changing recipients: 25,277 updated and always brought into line with the latest market trends with small
(Change after every second issue) changes.
2.4 Structure of readership of an average issue by distribution types: 3.4 Target individual of study:
The personal recipients in the institutions as recorded in the file.
– Copies sold 188
including: subscriber copies 187 3.5 Definition of readers: not applicable
single copy sales 0
other sales 0 3.6 Period studied: July 1, 2017 - June 30, 2018
– Free copies 11,171
including: permanent free copies 229 3.7 Study carried out by: Hüthig GmbH
changing free copies 10,763
advertising copies 179
Copies actually distributed 11,359
– including Germany 11,008 In its design, implementation and reporting, this study conforms to the current version
– including abroad 351 of the ZAW framework scheme for advertising media analyses.
23General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising 3. If an order is extended, the customer shall be entitled to a retroactive discount provided that the basic order was originally eligible for a discount.
Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume,
§ 1 Validity, Exclusivity the excess discount granted shall be subsequently invoiced to the customer.
1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable, 4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called pre-
together with the publisher's price list valid at the time the contract is concluded, whose provisions constitute an integral element of the contract. notification deadline after the SEPA Core Direct Debit has been shortened to four days. In the event of payment default, dunning and collection
The validity of any General Terms and Conditions of the customer is excluded to the extent that they do not conform with these General Terms and expenses shall be charged to the customer. In the event of payment default, the publisher shall be authorized to defer delivery on a current contract
Conditions. until payment is made, as well as require advance payment. In case of reasonable doubt concerning the customer's ability to pay, the publisher shall
2. These General Terms and Conditions apply mutatis mutandis to orders for supplements. Supplements shall only be accepted by the publisher be authorized, including during the term of an overall contract, to deviate from an originally agreed due date of payment and to make the publica-
following submission of a sample and checking by the publisher. tion of further advertising material dependent on advance payment and the settlement of outstanding invoiced amounts. Erroneous invoices may
§ 2 Offer, Conclusion of Contract be corrected by the publisher within six months of issue.
1. Conclusion in the meaning of the General Terms and Conditions set out below is a contract on the publication of one or more advertisements, 5. All prices exclude statutory VAT amounts on the day the invoice is issued.
third-party supplements or other advertising media of an advertiser or other commercial inserts in printed form for the purposes of distribution. 6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively
2. Orders for advertising material may be made in person, by telephone, in writing, by fax, by email or via the internet. The publisher is not liable should the tax authorities confirm that the advertising order is subject to taxation.
for transmission errors. 7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a dis-
3. A contract shall not be deemed to exist until the publisher issues an order confirmation in writing. The price list valid at the time the order is count if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circula-
placed shall apply. tion quoted in the price list or elsewhere, or – if no circulation is specified – falls short of the average circulation sold (if sales figures are not avail-
4. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall able, then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the cus-
conclusion of contract. This applies in particular if their contents violate laws or official provisions, or were considered objectionable by the German tomer to a discount if a specified circulation was underachieved by at least 20%. Any other entitlement to price reductions on contracts is excluded
Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin if the publisher has notified the customer of the reduction in circulation in such timely manner that the customer was able to withdraw from the
or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain contract prior to publication of the advertising material. Said entitlements to price reductions for customers who are business persons lapse 12
advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents. months after publication of the advertising material.
§ 3 Contract Implementation § 5 Warranty for Defects
1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising 1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions.
material. 2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall
2. The customer shall supply the publisher in good time with all content, information, data, files and other materials (“copy ") that are necessary for have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these
the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmit- General Terms and Conditions or the price list.
ted digitally to the publisher (e.g. by CD-ROM or e-mail) it must be exclusively sent in locked files, i.e. in files in which the publisher is unable to alter 3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. For non-obvious
the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files defects, the customer must issue a complaint not later than one year after publication. In the event the advertising material has been reproduced
saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appear-
the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol ance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was
or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the pub-
variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete lisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be
files containing computer viruses. No claims on the part of the customer shall derive from such action. The publisher also reserves the right to claim expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or
damages if the computer viruses cause further damage at the publisher. The publisher shall immediately demand replacement of clearly unsuit- bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor
able or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the pub- defects is excluded. Warranty claims from business persons shall lapse 12 months following publication of the advertising material.
lisher. The obligation to store all documents which are sent expires three months after publication of the respective order. 4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the addi-
3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to origi- tional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims
nally agreed versions requested by the customer or for which the customer is responsible. in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw
4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In the attention to said errors in good time prior to publication of the next placement.
event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material. 5. The publisher accepts no responsibility for the accuracy of the quantity or quality of the material supplied by the customer (bound inserts, sup-
5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no plements etc.).
longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed.
6. The design and labeling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication. § 6 Liability, Force Majeure
Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertis- 1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from delays,
ing materials as advertisements if they are not recognizable as such. breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion shall not
7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the apply in the event of intent or gross negligence on the part of the publisher, its representatives and vicarious agents, or in the event of ordinary
customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or in the event that
responsibility for the safekeeping and timely forwarding of the offers. the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the
8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross negligence by the publisher, its
at short notice to suit the production run. representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise in connection with injury to life, limb
9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal liability of its employees, representatives, bod-
advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancella- ies and vicarious agents. All claims for damages against the publisher expire 12 months after the point in time at which the customer became aware
tion notification, in accordance with statutory regulations. or should have become aware of the circumstances substantiating the claim.
10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from 2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to
any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher fulfill the order; no claims for damages shall arise from this.
is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a § 7 Concession of Rights
court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per The customer warrants that it holds all rights necessary for the placement, publication and distribution of the advertising material. The customer
the currently valid price list. shall grant the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising
11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, distribution, transmission,
publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts, dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of
bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agen- time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without
cies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media.
responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is
entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders § 8 Data Protection
by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of Data processing shall be carried out in accordance with the applicable regulations of the Federal Data Protection Act and the European General Data
doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with Protection Regulation. Hüthig GmbH shall collect, process and use the customer’s personal data. Further information on data processing and data
the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate. protection can be found in the data protection policy of Hüthig GmbH at https://www.huethig.de/datenschutz
§ 4 Prices, Conditions of Payment, Discounts § 9 Out-of-court online dispute resolution
1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices The European Commission has set up a platform for online dispute resolution. You can reach this at: http://ec.europa.eu/consumers/odr/.
which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for Consumers can use the platform to resolve their disputes. We are neither willing nor obligated to participate in a dispute resolution procedure
advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to before a dispute resolution body unless there is a legal obligation to participate.
companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price § 10 Place of Performance, Place of Jurisdiction
increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days
The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding
of receipt of notification of any price increase.
conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons
2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year
under public law or special funds under public law shall be the publisher’s registered office.
("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the
placement of the first advertising material. Status as at: July 2018
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