MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH

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MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH
Media KIT

                                           2019
      Print + Online
      Magazine Profile                          2
      Rates3/4
      Formats and Technical Details           5/6
      Online Advertising                     7-16
      Hüthig Electronic Media Group            17
      Job Market                            18/19
      Circulation and Distribution Analysis    20
      Recipient Structure Analysis          21/22
      Address Rental                           23
      General Terms and Conditions             24
      Contact                                  25
      Schedule and Editorial Calendar       26/27
MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH
2019    Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                                       Magazine Profile      1
 1	Titel:                      elektronik journal                                                11 Publisher:                –
 2	Profile in brief:                                                                             12 Advertising Dept.:        Frank Henning, Advertising Manager
    elektronik journal is a special-interest magazine for decision-makers working in
    electronics development. The specialist editorial articles and reports in brief focus         13 Editorial Dept.:	Dipl.-Ing. Alfred Vollmer, Editor-in-chief
    on the technical and economic benefits of products and solutions. Trade journalists                                Editorial Address:
    get right to the heart of the relevant topics in a refreshing magazine style, presented                            Justus-von-Liebig-Str. 1
    in an easy-to-understand way with an eye to utility. In 2019, the editorial team is                                D-86899 Landsberg
    focusing on the following nine issues: Embedded + Wireless, Electromechanics,
    Power, Medical Electronics, Smart Cities, Automotive + Transportation, Lighting
                                                                                                  14	Volume analysis: 		                              2017 = 9 issues
    Technology, Embedded and IoT and Industrial. It is taking a comprehensive and long-
    term approach to each topic, from the basic principles and technologies involved to           	
                                                                                                   Total volume:		                                            572 pages =   100.0 %
    their application, and from the components to the overall systems.
                                                                                                      Editorial section:		                                    453 pages =    79.2 %
    elektronik journal and its four affiliated magazines form the Hüthig Elektronik
    media group under the umbrella of the online portal all-electronics. Here, advertising        	Advertising section:		                                    119 pages =    20.8 %
    customers can find a unique portfolio with which they can address their target group            including publisher’s advertisements:		                    18 pages =    15.1 %
    in a precise and comprehensive way.
 3 Target group:	elektronik journal is intended for decision-makers                              15 Analysis of editorial content:
                                throughout the field of electronic design.
 4 Publication:                 9 x per year                                                          Distribution + purchase		                                37 pages =     8.2 %
 5 Magazine format:             DIN A4                                                                Electromechanics		                                       50 pages =    11.0 %
 6	Volume:                     Volume 54/2019                                                        Embedded + wireless		                                    43 pages =     9.5 %
 7	Price annual subscription:
    domestic                   € 176.00 (+ € 15.00 shipping costs and VAT = € 204.37)            	Industrial		                                                52 pages =    11.5 %
    foreign                     € 176.00 (+ € 30.00 shipping costs and VAT = € 220.42)            	Internet of things		                                        44 pages =     9.7 %
    Single copy price           € 19.50 (including VAT, not including shipping costs)
                                                                                                      Lighting technology + LEDs 		                            48 pages =    10.6 %
 8 Organ:                       –
 9 Memberships:	Deutsche Fachpresse, IVW                                                             Medical electronics		                                    40 pages =     8.8 %
10 Publishing company:	Hüthig GmbH                                                                   Measurement technology + sensors		                       40 pages =     8.8 %
                                Managing Director: Fabian Müller
                                Publishing Manager: Rainer Simon                                  	Power		                                                    46 pages =    10.2 %
                                Address:	Im Weiher 10, D-69121 Heidelberg                             Markets and technologies, news		                         53 pages =    11.7 %
                                Phone: +49 6221 489-363
                                Fax:      +49 6221 489-482                                        			                                                         453 pages =   100.0 %
                                Internet: www.elektronikjournal.com

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MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH
1    Advertising rates in € (formats – see page 5):
     Rates do not include VAT.

    Rates for b/w advertisements                      Basic rate   5 % discount   10 % discount   15 % discount   20 % discount

    1/1 page                                          3,480.00       3,306.00       3,132.00        2,958.00        2,784.00

    2/3 page                                          2,350.00       2,232.50       2,115.00        1,997.50        1,880.00

    1/2 page                                          1,920.00       1,824.00       1,728.00        1,632.00        1,536.00

    Junior page                                       2,230.00       2,118.50       2,007.00        1,895.50        1,784.00

    1/3 page                                          1,195.00       1,135.25       1,075.50        1,015.75          956.00

    1/4 page                                            880.00        836.00          792.00          748.00          704.00

    1/8 page                                            480.00        456.00          432.00          408.00          384.00

    Total rates for 2c advertisements                  2c rate     5 % discount   10 % discount   15 % discount   20 % discount

    1/1 page                                          4,120.00       3,946.00       3,772.00        3,598.00        3,424.00

    2/3 page                                          2,735.00       2,617.50       2,500.00        2,382.50        2,265.00

    1/2 page                                          2,305.00       2,209.00       2,113.00        2,017.00        1,921.00

    Junior page                                       2,615.00       2,503.50       2,392.00        2,280.50        2,169.00

    1/3 page                                          1,580.00       1,520.25       1,460.50        1,400.75        1,341.00

    1/4 page                                          1,080.00       1,036.00         992.00          948.00          904.00

    1/8 page                                            680.00        656.00          632.00          608.00          584.00

    Total rates for 4c advertisements                  4c rate     5 % discount   10 % discount   15 % discount   20 % discount

    1/1 page                                          4,555.00       4,381.00       4,207.00        4,033.00        3,859.00

    2/3 page                                          3,195.00       3,077.50       2,960.00        2,842.50        2,725.00

    1/2 page                                          2,765.00       2,669.00       2,573.00        2,477.00        2,381.00

    Junior page                                       3,075.00       2,963.50       2,852.00        2,740.50        2,629.00

    1/3 page                                          2,040.00       1,980.25       1,920.50        1,860.75        1,801.00

    1/4 page                                          1,480.00       1,436.00       1,392.00        1,348.00        1,304.00

    1/8 page                                          1,080.00       1,056.00       1,032.00        1,008.00          984.00

                                                                         3
MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH
2019    Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                                            Advertising Rates
                                                                                                                                                                  List No. 51
                                                                                                                                                            valid as of Oct. 1, 2018   P
2 Surcharges:                                                                                         Supplements:
  Preferential placements:                                                                            (not discountable)
	Inside front cover and outside back cover:             10 % surcharge on basic rate                  Minimum format 10.5 x 14.8 cm, minimum weight per sheet 150 g/m2
  Binding placements:		                                 10 % surcharge on basic rate                  up to 25 g 		                                               € 4,720.–
  Prices and conditions for cover placement on request.                                               up to 50 g 		                                               € 6,850.–
     Color surcharges (not discountable):		2c                      4c                                 each additional 25 g weight                                 € 2,360.–
     1/1 page 		                           € 640.–               1,075.–                              Maximum paper format 20 x 28 cm
     2/3 to 1/3 page 		                    € 385.–                 845.–                              Delivery: Specimens to be supplied as of order placement, circulation up
     1/4 and smaller 		                    € 200.–                 600.–                              to 10 days prior to publication. Required supply quantity: 20,500 copies
     Surcharges apply to Euroscale colors  Special colors on request                                  Stick-on advertising media
                                                                                                      For stick-on postcards in conjunction with a 1/1 page advertisement or a
     Format surcharges:                                                                               bound insert, 25% of the list price for a 1/1 4c page will be charged.
     Bled-off and gutter bleed advertisements:               10 % surcharge on basic rate             Plus adhesive costs:
                                                                                                      – for machine processing 		                                 €    50.– per 1,000 copies
3 Discounts (for purchase within 12 months):                                                          – for manual processing 		                                  €   110.– per 1,000 copies
  Frequency discount rate:		                                 Quantity discount rate:                  Other prices on request
	  3 x publication       5%                                  2 pages		                5%              Delivery address for supplements and bound inserts:
   6 x publication      10 %                                 3 pages		               10 %             pva Druck und Medien-Dienstleistungen GmbH
   9 x publication      15 %                                 5 pages		               15 %             Industriestraße 15, D-76829 Landau/Pfalz
  12 x publication      20 %                                 8 pages		               20 %             (clearly marked: for elektronik journal, issue XX)

4    Job vacancies / classified ads:                                                              6   Contact:
     Per mm (1-column, 41 mm wide), b/w                      €     4.–                                Consultation, bookings:		                        Data delivery, invoicing, documents:
                                                                                                      Frank Henning, Advertising Manager               Angelika Scheffler
5    Special Advertising:                                                                             Phone: +49 6221 489-363		                        Phone: +49 6221 489-392
     Bound inserts:                                                                                   E-Mail: frank.henning@huethig.de                 Fax: +49 6221 489-310
      Volume                        2 pages      4 pages          6 pages          8 pages            		                                               E-Mail: ejl-dispo@huethig.de
      Paper weight up                                                                             7   Terms of payment:
                                   € 3,200.–     € 6,700.–       € 10,050.–      € 12,460.–
      to 135 g/m2                                                                                     Net within 30 days of invoice date, 2 % discount if payment made in advance
      Paper weight                                                                                    or direct debit. Rates do not include VAT.
                                   € 3,500.–     € 6,930.–       € 10,500.–      € 13,500.–
      over 135 g/m2                                                                                   Bank details:
     Format untrimmed: 213 mm x 303 mm (trim on the right).                                           HypoVereinsbank
     Multi-page inserts must be folded in the above format (without inside trim allowance).           Account: 157 644 60
     Required supply quantity: 20,500 copies                                                          Bank code: 700 202 70
                                                                                                      IBAN: DE66 7002 0270 0015 7644 60
All prices in Euros without applicable VAT                                                            BIC: HYVEDEMMXXX

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MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH
2019                                                                        F
                                                                                                                                                 Formats and
                                                                                                                                             technical Details
                                                                                                                                      Supplement to Advertising
                                                                                                                                                Rates List No. 51
                                                                                               Media KIT                                 valid as of Oct. 1, 2018

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

    *Bleed formats quoted include 3 mm trim allowances
    Type area formats        Bleed formats

   1/1 page                  Junior page                        2/3 page                 2/3 page                           1/2 page                1/2 page
   178 x 257 mm              126 x 178 mm                       vertical                 horizontal                         vertical                horizontal
                                                                117 x 257 mm             178 x 169 mm                       86 x 257 mm             178 x 126 mm
   bleed                     bleed
   216 x 303 mm*             145 x 203 mm*                      bleed                    bleed                              bleed                   bleed
                                                                136 x 303 mm*            216 x 194 mm*                      105 x 303 mm*           216 x 149 mm*

    1/3 page                 1/3 page                           1/4 page block           1/4 page vertical                  1/8 page block          1/8 page vertical
    vertical                 horizontal                         86 x 126 mm              41 x 257 mm                        86 x 62 mm              41 x 126 mm
    56 x 257 mm              178 x 83 mm
                                                                bleed                    bleed
    bleed                    bleed                              105 x 149 mm*            60 x 303 mm*
    75 x 303 mm*             216 x 105 mm*
                                                                1/4 page                                                    1/8 page
                                                                horizontal                                                  horizontal
                                                                178 x 62 mm                                                 178 x 29 mm
                                                                bleed
                                                                216 x 85 mm*

Magazine format: DIN A4, width 210 mm, height 297 mm

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MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH
2019                                                                                  F
                                                                                                                                                                            Formats and
                                                                                                                                                                        technical Details
                                                                                                                                                                  Supplement to Advertising
                                                                                                                                                                            Rates List No. 51
                                                                                                                   Media KIT                                         valid as of Oct. 1, 2018

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

1   Magazine format:             Width 210 mm, height 297 mm, DIN A4                                      	2. The publisher warrants the printed, defect-free reproduction of the advertisements
                                                                                                            corresponding to their representation on circulation paper, and requires the delivery of
    Type area:	Width 178 mm, height 257 mm
                                                                                                            suitable masters (see details in price list).
                Number of columns: 4 columns, column width: 41 mm
                                                                                                            3. Color advertisements: the customer must provide a color proof with digitally delivered
                                                                                                            masters for color advertisements. Failure to provide such proof shall result in the customer
                                                                                                            forfeiting claims for compensation due to possible color deviations.
2   Printing & binding process:	Rotary offset, adhesive binding
                                                                                                            4. Complaints must be asserted by the customer in respect of obvious defects not
                                                                                                            later than two weeks after receipt of invoice. For non-obvious defects, the customer
3   Data transfer:               ejl-dispo@huethig.de                                                       must issue a complaint not later than one year after publication. If, despite prompt
                                                                                                            delivery of perfect copy and complaint in good time, the advertising material has been
                                                                                                            reproduced with defects, the customer may demand a substitute placement appearance
4   Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat                of the advertisement (subsequent fulfillment) without defects. Claims for subsequent
    Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution                  performance are excluded if they subject the publisher to unreasonable expenses. If
    image data of at least 300 dpi, resolution for 60 screen, color model always CMYK                       the publisher is given a reasonable deadline and allows it to expire, the customer shall
    (no RGB or LAB elements). Bitmap (barcode scans) should have at least 800 dpi resolution.               have the right to cancel the contract or obtain a reduction in payment to the extent to
    The format is created in original dimensions plus trim allowance and bleed marks.                       which the purpose of the advertisement was impaired. Warranty claims from merchant
                                                                                                            customers expire 12 months after publication of the corresponding advertisement or
                                                                                                            insert.
5   Color advertisements: For digitally delivered masters for color advertisements, the                     5. If defects in the print documents are not immediately apparent but become apparent
    customer must provide a color proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof                during the printing process, the customer shall have no claims in respect of inadequate
    or measurement protocol (= certificate). If no proof is provided, the customer forfeits any             publication quality.
    rights to damage claims due to color deviations.                                                        6. Customers failing to abide by the publisher’s recommendations regarding the creation
                                                                                                            and transmission of digital print materials shall forfeit all claims relating to publication of
                                                                                                            defective advertisements.
6   Proof specifications: as given in the FOGRA standard. With FOGRA Medienkeil 2.0 or 3.0                  7. The customer warrants that all files supplied are free of computer viruses. The publisher
    according to the standard, PSO_LWC_Improved_eci.icc for contents as a rule paper type 3                 is authorized to delete files containing viruses. Such deletion shall not provide the basis for
    FOGRA 45L – according to standard, ISOcoated_v2_eci.icc for cover as a rule paper type 2                any claims by the customer. The publisher also reserves the right to claim damages if the
    FOGRA 39L – according to standard.                                                                      computer viruses cause further damage at the publisher.
                                                                                                            8. The publisher assumes no warranty for the accuracy of the quality or volume of
                                                                                                            materials (bound inserts, inserts etc.) which the customer claims to have made available.
7   Data archiving: Data is archived, thus unmodified repeats are generally possible.
    However, no warranty for data is assumed.
                                                                                                          9   Contact: 	Advertisement processing:
                                                                                                                         Angelika Scheffler
8   Warranty:                                                                                                            Phone: +49 6221 489-392
    1. The inclusion of advertisements in certain issues or editions or in certain positions is not                      Fax:      +49 6221 489-310
    guaranteed.                                                                                                          E-mail: ejl-dispo@huethig.de

                                                                                                      6
MEDIA KIT2 PRINT + ONLINE - HÜTHIG GMBH
2019        Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                                                           Website
                                                                                                                                                                            Profile       1
all-electronics.de

1   Website (URL):                   www.all-electronics.de                                         6   Contact – Online Advertising:         Frank Henning, Advertising Manager
                                                                                                                                              Tel.: +49 6221 489-363
2   Profile in brief:                                                                                                                         E-mail: frank.henning@huethig.de
    all-electronics.de is the media specialist portal for five electronics trade magazines of                                                 Anja Breuer, Advertising Manager
    Hüthig GmbH.                                                                                                                              Tel.: +49 6221 489-326
                                                                                                                                              E-mail: anja.breuer@huethig.de
    The portal focuses chiefly on the topics of electronic development, electronic
    manufacturing, automotive and automation. In addition to up-to-the-minute                       7   Data delivery:                        Sabine Greinus
    information and new products, the portal’s journalistic focus centers on solid                                                            Tel.: +49 6221 489-598
    technical articles, background reports and technical knowledge. Contents are initially                                                    E-mail: online-dispo@huethig.de
    published online and optimized for the internet, prior to being published in the five
                                                                                                    Complete Media Kit
    Hüthig Verlag electronics trade magazines.                                                      www.all-electronics.de/mediadatenonline
    The user also has extensive research facilities at hand in the business directory,                                                                                                  .de
                                                                                                                                                                                 tronics
    which contains over 5,000 companies listed by specific industry. And the online                                                                                      all-elec rtified
                                                                                                                                                                                  ce
    presence is reinforced by a newsletter with over 12,900 registered subscribers.
                                                                                                        Facts                                                             is IVW
    The offering is rounded out by an extensive job market featuring positions for skilled              Traffic1                                    Channels
    staff and executive management in the electronics industry.                                         • ��,��� visits / month                     • news
                                                                                                        • ���,��� page impressions / month          • components
                                                                                                        • �.�� minutes average dwell time           • embedded
3   Target group:
                                                                                                        • ��,��� newsletter subscribers             • measuring + testing
    The portal’s target group is comprised of developers and decision-makers in the                                                                 • e-manufacturing
    electronics industry, automotive industry as well as automation specialists from all                Content                                     • automation
    industries. The majority of users are engineers and designers.                                      • technical articles                        • applications
                                                                                                        • product reports                           • market overviews
4   Publisher:                       Hüthig GmbH                                                        • news                                      • events
                                                                                                        • editorials                                • job market
                                                                                                        • videos                                    • videos
5   Editorial Contact:               Dipl.-Ing. Alfred Vollmer, Editor-in-chief
                                     Tel.: +49 8191 125-206
                                     E-mail: alfred.vollmer@huethig.de                                                                        1
                                                                                                                                                  Source: IVW, as of 5/2018, non-search engine traffic

                                                                                                7
2019     Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                                      Website
                                                                                                                                                    Rates and
                                                                                                                                          Advertising Formats           P
1   Rates and Advertising Formats
                                                                                                                       Price in Euros         Prices in the trade fair months
Ad Format                                  Format                                  Bookable Channels
                                                                                                                        per month              March, October, November
Full-Size banner                        468 x 60 pixels                              total rotation                       1,905.–                           2,095.–
Half-Size banner                        234 x 60 pixels                              total rotation                       1,370.–                           1,495.–
Superbanner
                                        728 x 90 pixels                              total rotation                       2,780.–                           3,040.–
(=Big-Size banner)
Billboard Ad                           800 x 250 pixels                              total rotation                       9,270.–                         10,200.–
Skyscraper                             160 x 600 pixels                              total rotation                       2,495.–                           2,720.–
Sticky-Sitebar            200 x 600 pixels (only HTML5/redirect-code)                total rotation                       3,900,–                           4,300.–
Content Ad                             300 x 250 pixels                              total rotation                       3,400.–                           3,680.–
Rectangle                              300 x 250 pixels                              total rotation                       3,175.–                           3,460.–
Halfpage Ad                            300 x 600 pixels                              total rotation                       5,850,–                           6,440.–
Wallpaper                     728 x 90 and max. 160 x 900 pixels                     total rotation                       4,680.–                           5,100.–
                                                                          Market overviews, news, components,
Partner-site button
                                       300 x 120 pixels                     embedded, measuring + testing,                  600.–                             660.–
in channel
                                                                        e-manufacturing, automation, applications
Partner-site button
                                       300 x 120 pixels                                homepage                           1,730.–                           1,895.–
on homepage
Sponsoring button                       900 x 30 pixels                              total rotation                       3,600.–                           3,920.–
Flying Ad                              240 x 120 pixels                              total rotation                       4,305.–                           4,870.–
Microsite/Specials                        as agreed                         Link in main navigation + sidebar             1,330.–                           1,420.–
Company/Product Video                  400 x 280 pixels                                  Videos                       3,140.– per year
Whitepaper                                as agreed                               Whitepaper, Sidebar                     2,680.–                           2,950.–
                                                                           1 week integration on home page +
Sponsored Post                      Text + max. 5 pictures                                                          2,100.– per booking             2,320.– per booking
                                                                                 archiving min. 1 year
                                                                                                                                          All prices in Euros without applicable VAT
Price in Euros       Prices in the trade fair months
Ad Format                                 Format                                     Bookable Channels
                                                                                                                               per issue           March, October, November

Newsletter/Sponsoring Ad           660 x 30 to 90 pixels                                                                          930.–                         1,020.–

Newsletter/Content Ad                480 x 150 pixels                                                                             865.–                           950.–

Newsletter/Skyscraper                160 x 600 pixels                                                                           1,050.–                         1,150.–

Newsletter/Button                     160 x 80 pixels                                                                             600.–                           660.–
                                  image: 150 x 100 pixels
Newsletter/Text Ad                                                                                                                865.–                           950.–
                                 text: max. 330 characters
Company entry/Standard                                                               Business directory                           free

Company entry/Plus                                                                   Business directory                      395.– per year

Company entry/Premium                                                                Business directory                      580.– per year

                                                                                                                                                            Price in Euros
Ad Format                                          Format                                                 Bookable Channels
                                                                                                                                                             per month
Market Overview
                                              900 x 250 pixels                                     Full rotation in a market overview                           1,905.–
Sponsorship
Market Overview
                           Editorial entry in consultation with the editorial team                 Top position in a market overview                              600.–
Top Ranking

                                                                                                                                              All prices in Euros without applicable VAT

                                                                                      8/9
2019    Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                                             Website
                                                                                                                                                         Formats and
                                                                                                                                                     Technical Details       F
1 Bannerformats
You can book a wide variety of banner formats on all-electronics.de. Whether an animated gif or an HTML5 banner, the choice is yours. The banner sizes are
always displayed within the total rotation, with a maximum of two additional advertising partners in this placement. The only exception
to this is the partner-site button. Here, you have the opportunity to reach your target group in even more specific manner by booking a specific channel,
e.g. embedded or automation. Your campaign will be billed at the monthly fixed-price rate. The minimum booking period is four weeks.

                               Full-Size banner                                             Half-Size banner                                             Superbanner
                               Format: 468 x 60 pixels                                      Format: 234 x 60 pixels                                      Format: 728 x 90 pixels
                               Price/month: € 1,905.– /                                     Price/month: € 1,370.– /                                     Price/month: € 2,780.– /
                               € 2,095.–*                                                   € 1,495.–*                                                   € 3,040.–*

                               Billboard Ad                                                 Skyscraper                                                   Sticky-Sitebar
                               Format: 800 x 250 pixels                                     Format: 160 x 600 pixels                                     (only HTML5/redirect-code)
                               Price/month: € 9,270.– /                                     Price/month: € 2,495.– /                                     Format: 200 x 600 pixels
                               € 10,200.–*                                                  € 2,720.–*                                                   Price/month: € 3,900.– /
                                                                                                                                                         € 4,300.–*

                               Content Ad                                                   Rectangle                                                    Halfpage Ad
                               Format: 300 x 250 pixels                                     Format: 300 x 250 pixels                                     Format: 300 x 600 pixels
                               Price/month: € 3,400.– /                                     Price/month: € 3,175.– /                                     Price/month: € 5,850.– /
                               € 3,680.–*                                                   € 3,460.–*                                                   € 6,440.–*
Wallpaper                                             Partner-site button                                                       Sponsoring button
                                      Format: 728 x 90 pixels                               Format: 300 x 120 pixels                                                  Format: 900 x 30 pixels
                                      and max. 160 x 900 pixels                             Price/channel/month:                                                      Price/month: € 3,600.– /
                                      Price/month: € 4,680.– /                              € 600.– / € 660.–*                                                        € 3,920.–*
                                      € 5,100.–*                                            Price/homepage/month:
                                                                                            € 1,730.– / € 1,895.–*

                                                                                                                                                                      Company/Product Video
                                       Flying Ad                                            Microsite/Specials                                                        Format: 400 x 280 pixels
                                       Format: 240 x 120 pixels                             Contents: text, video,                                                    File type: HTML5, MP4,
                                       Price/month: € 4,305.– /                             link, document                                                            maximum 5 minutes
                                       € 4,870.–*                                           Price/month: € 1,330.– /                                                  Price per year: € 3,140.–
                                                                                                                                                                      Video production/one-
                               ↓

                                                                                            € 1,420.–*
                                                                                                                                                                      time: on request
                                                                                                                                                                      Duration: 1 year

                                       Whitepaper                                           Sponsored post
                                       Format: HTML page                                    Contents:
                                       Contents: text, logo,                                Headline, teaser, text,
                                       download                                             max. 5 pictures
                                       Price/month: € 2,680.– /                             Price/month: € 2,100.– /
                                       € 2,950.–*                                           € 2,320,–*

* Increased price before trade fairs, see pages 8/9               All prices in Euros without applicable VAT. | All banner formats up to a max. of 50 KB. | File type for banner ad: jpg, gif, png, HTML5

                                                                                     10/11
subscri
                                                          ,900
                                                  Over 12 s!1
                                                          ber                                     2019
                                                                                                  Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                                Newsletter
                                                                                                                                                   Profile         1
1      Name:                               all-electronics.de-Newsletter                                                        Sponsoring Ad
                                                                                                                                Format:      660 x 30 to 90 pixels
2      Profile in brief:                                                                                                        Price/issue: € 930.–/€ 1,020.–2
      Each Tuesday and Thursday, our weekly newsletter is sent to over 12,900 subscribers.                                      File type: gif3, jpg, png
      In addition to current news, the newsletter features new product releases as well as
      expert editorial contributions for the various trade channels.                                                            Content Ad
                                                                                                                                Format:      480 x 150 pixels
3 Target group:                                                                                                                 Price/issue: € 865.–/€ 950.–2
  The portal’s target group is comprised of developers and decision-makers in the                                               File type: gif3, jpg, png
  electronics industry, as well as automation specialists from all industries. The
  majority of users are engineers and designers.                                                                                Button
                                                                                                                                Format:      160 x 80 pixels
4      Frequency:                          2 x per week, on Tuesday and Thursday                                                Price/issue: € 600.–/€ 660.– 2
                                                                                                                                File type: gif3, jpg, png
5      Editorial Contact:                  Dr.-Ing. Alfred Vollmer, Editor-in-chief
                                           Tel.: +49 8191 125-206                                                               Skyscraper
                                           E-mail: alfred.vollmer@huethig.de                                                    Format:      160 x 600 pixels
                                                                                                                                Price/issue: € 1,050.–/€ 1,150.–2
6      Contact – Online Advertising:       Frank Henning, Advertising Manager                                                   File type: gif3, jpg, png
                                           Tel.: +49 6221 489-363
                                           E-mail: frank.henning@huethig.de                                                     Text Ad (image + text)
                                           Anja Breuer, Advertising Manager                                                     Image:       150 x 150 pixels
                                           Tel.: +49 6221 489-326                                                               Text:        max. 330 characters
                                           E-mail: anja.breuer@huethig.de                                                       Price/issue: € 865.–/€ 950.–2
                                                                                                                                File type: gif3, jpg, png
7      Data delivery:                      Sabine Greinus                                                                       2
                                                                                                                                    Increased price before trade fairs,
                                           Tel.: +49 6221 489-598                                                                   see pages 8/9
                                           E-mail: online-dispo@huethig.de                                                      3
                                                                                                                                    Note: animated gifs may not display
                                                                                                                                    correctly in all e-mail clients. Therefore,
                                                                                                                                    check whether any animation
                                                                                                                                    in your gif is actually relevant.
                                                                                                                                All prices in Euros without
1
    publisher’s claim                                                                                                           applicable VAT

                                                                                             12
2019
                                                                                                        Media KIT
                                                                                                                                          Website
                                                                                                                                Business directory

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

Business directory
Also take advantage of locational benefits online: present your company with a company entry
in the context of your industry. An entry in our Business directory guarantees constant presence
when prospective customers are searching. You can update or modify all company entries at
any time.

                                                              Standard      Plus     Premium
 Display of your company profile with relevant search
                                                                  ✔          ✔           ✔
 results
 E-mail contact                                                  ✔           ✔           ✔
 Address data                                                    ✔           ✔           ✔
 Manage your product program, product groups
                                                                             ✔           ✔
 and social media channels
 Telephone and fax numbers                                                   ✔           ✔
 Link to homepage                                                            ✔           ✔
 Company logo                                                                ✔           ✔
 Profile image                                                               ✔           ✔
 Online statistics                                                           ✔           ✔
 Highlighting in search results                                              ✔           ✔
 Company logo in relevant market overviews                                   ✔           ✔
 Image gallery                                                                           ✔
 Company profile                                                                         ✔
 Link to sales office or branches                                                        ✔
 Additional information as a file                                                        ✔
 Include company videos                                                                  ✔
 Price/year                                                     free      € 395.–     € 580.–
All prices in Euros without applicable VAT

                                                                                                   13
2019Media KIT
                                                                                                                                                                Website
                                                                                                                                               Digital Market Overviews

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

1   Web address (URL):      marktuebersichten.all-electronics.de                                                   Market Overview Sponsorship
                                                                                                                   Positioning:
2   Target group:                                                                                                  Advertising message is exclusively positioned in the
    Developers and decision-makers in the electronics and automotive industries             Sponsoring             immediately visible area of a market overview with
    as well as automation specialists from all sectors.                                                            full rotation via a banner.
                                                                                                                   Format:                ��� x ��� pixels
3   Profile in brief:                                                                                              Price per month:       € �,���.–
    The digital market overviews are a sector-specific search tool integrated into                                 File type:             gif, jpg, png
    all-electronics.de with dynamic filter and comparison functions.
    The service, which is free-of-charge to the decision-maker, is a useful tool in
    selecting and finding the right product or manufacturer.
                                                                                                                   Market Overview Top Ranking
4   An overview of the benefits for you:                                                                           Positioning:
    • Excellent targeting (pure target group)                                                                      The editorial product or company entry is shown as the first
    • Increased visibility thanks to new form of advertising                                                       entry in a market overview in the list view according to the
                                                                                                                   user's filter criteria. The form of advertising can be booked by
    • High-quality editorial context                                                                               a maximum of three advertising customers.
    • Positioning of your advertising message in innovative decision-maker tool                                    Format:                   ��� x ��� pixels
      with unique selling proposition                                                                                                        for logo and product image
                                                                                                                   Price per month:          € ���.–
5   Bookable forms of advertising:                                                                                 File type:                gif, jpg, png
    • Market Overview Sponsorship
    • Market Overview Top Ranking
                                                                                                                   Logo Integration via Plus and Premium Entries
    • Logo integration via Plus and Premium entries
                                                                                                                   Positioning:
6   Bookable market overviews:                                                                                     If you book a Plus or Premium entry in our Business directory
                                                                                                                   (see p. XY),
                                                                                                                           13 your logo will be displayed in a market overview
    • An overview of electronics manufacturing service providers
                                                                                                                   appropriate to each of your entries.
    • Tools for automotive software                                                                                Format:                ��� x ��� pixels for logo
    • Providers of automotive electronics                                                                          Price of company
    • In-circuit testers for cost-effective quality assurance                                                       entry per year:        € ���.– / € ���.– (Plus / Premium entry)
    • Suppliers of controllers                                                                                     File type:             gif, jpg, png

Further bookable market overviews at: marktuebersichten.all-electronics.de

                                                                                      14
2019    Media KIT
                                                                                                                                NEW                                Website
                                                                                                                                                          Content Marketing

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

                                                                                        New ways to reach the relevant target group:
                                 Native Advertising                                     content marketing
                                                                                        Content marketing is a communications strategy with the goal of increasing the sale
         Focused Target Group                                                           of products and/or the name recognition among the target audience by providing
                                                                                        value-adding content. We will put together a comprehensive and sustainable marketing
                                                                                        campaign on an industry-relevant topic on one or more of our quality websites. We will
                                                                                        use the reach of our portals to achieve a measurable success for you.
                                                               Newsletter
                                                                                        Your benefits at a glance:
 Content Distribution                                                                   • Excellent targeting (pure target group)

                                                  Brand Awareness                       • More attention and clicks for your publications

                                                                                        • Natural integration in a high-quality editorial environment

                                                                                        • Branding for your company

                                                                                        • Backlink setup for search engine optimization
 Product Awareness
                                                                                        You can reach your target group with a tailor-made content marketing strategy.
                                                                                        Take this opportunity to position your messages in our portal's native environment.

                                                                                        Interested? For a customized quote, contact:
                                                        Customer Loyality
                                                                                                     Anja Breuer                                        Frank Henning
 Story Telling                                                                                       Tel.: +49 6221 489-326                             Tel.: +49 6221 489-363
                                                                                                     anja.breuer@huethig.de                             frank.henning@huethig.de

                                                                                   15
2019    Media KIT
                                                                                                                                                                       Website
                                                                                                                                                                      Webinars

 Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

                                                                                         New ways to reach the relevant target group:
                                                          I want to                      webinars
        I want to present                            tread new ground
         my company as                                  in customer                      A webinar is a seminar that takes place live over the internet. That means that webinar
        a modern partner.                               acquisition.                     participants are not merely viewing a recording, as is the case on video platforms such as
                                                                                         YouTube, but are there in real time, which gives them the opportunity to put questions
                                                                                         to the presenter during the broadcast.

                                                                    I want to            Your benefits at a glance:
                                                                 strengthen my           • Open up direct dialog with your target group
                                                                      brand.
                                                                                         • Share competence
 I want to make
                                                                                         • Start an innovative method of gaining new customers
new contact with
    customers.                                                                           • Present yourself as a provider of solutions

                                                                                         Benefit from our strength in media (online + print) and
                                                                                         the editorial independence of our trade journals.
                                                           I want to act as
         I want to                                          an imparter of               We'll take your idea and turn it into an attractive webinar!
           convey                                            knowledge.                  We'll handle the technical creation and application for you.
         expertise.
                                                                                         Interested? For a customized quote, contact:

                                                                                                      Anja Breuer                                       Frank Henning
                                                                                                      Tel.: +49 6221 489-326                            Tel.: +49 6221 489-363
                                                                                                      anja.breuer@huethig.de                            frank.henning@huethig.de

                                                                                    16
2019    Media KIT
                                                                                                                                                                           Hüthig Electronic
                                                                                                                                                                              Media Group

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

                 elektronik industrie defines itself as the leading monthly technical                                      AUTOMOBIL-ELEKTRONIK covers the entire value-creation chain of
                 specialist publication for electronics developers in the German-                                          vehicle electronics from components and assemblies to software,
                 speaking world. The editorial content focuses on practical and                                            tools and development techniques. Together with the leading annual
                 application-oriented articles and trends for all relevant sectors. The                                    AUTOMOBIL-ELEKTRONIK-KONGRESS conference in Ludwigsburg,
                 specialist information, which we research ourselves, can be applied                                       AUTOMOBIL-ELEKTRONIK provides a combination that is unique on
                 and implemented by readers directly in the professional environment.                                      the market thus demonstrating its expertise both technically and in
                 elektronik industrie and its four sister publications make up the                                         terms of business.
                 Hüthig Elektronik media group under the umbrella of the
                 all-electronics website. Advertising customers will find a unique
                 portfolio here that allows them to reach their target group across
                 a wide range of media in an accurate and comprehensive manner.

                 elektronik journal is a special-interest magazine for decision-makers work-                               IEE is the solution-oriented specialist magazine for automation
                 ing in electronics development. The specialist editorial articles and reports                             in the mechanical engineering industry and other manufacturing
                 in brief focus on the technical and economic benefits of products and                                     sectors. Thematically IEE focuses on the huge changes in automation
                 solutions. Trade journalists get right to the heart of the relevant topics in a                           technology: Innovations and concepts, such as the Internet of Things
                 refreshing magazine style, presented in an easy-to-understand way with an                                 (IoT) and Industrie 4.0, are transforming the traditional automation
                 eye to utility. In 2019, the editorial team is focusing on the following nine                             pyramid. In this process of upheaval. IEE accompanies readers on
                 issues: Embedded + Wireless, Electromechanics, Power, Medical Electronics,                                the path to “Production 4.0” – comprehensive, expert, reliable and
                 Smart Cities, Automotive + Transportation, Lighting Technology, Embedded                                  always application-oriented. As a modern specialist magazine, IEE is
                 and IoT and Industrial. It is taking a comprehensive and long-term approach                               a number 1 source of information for investment decision-makers in
                 to each topic, from the basic principles and technologies involved to their                               all sectors of the economy and functions.
                 application, and from the components to the overall systems.

                 productronic is aimed at decision-makers and specialists in                                                         all-electronics.de is the specialist journalistic website
                 electronics manufacturing and anyone involved in technology                                                         of Hüthig GmbH’s five specialist electronics magazines.
                 development or services concerning electronics manufacturing.                                                       The site primarily focuses on electronics development,
                 As an opinion-shaper, productronic provides comprehensive                              electronics manufacturing, automotive and automation. In addition to up-to-the-
                 information that it researches itself on all aspects of efficient and                  minute information and new products, the site’s journalistic focus centers on well-
                 cost-effective electronics manufacturing. The highly regarded                          founded technical articles, background reports and technical knowledge. There are
                 industry magazine also publishes news and trend reports both                           extensive search options available on all-electronics.de. A company directory, the job
                 in print and online. productronic comprehensively covers the                           market and a newsletter published twice a week with 12,900 registered subscribers
                 electronics manufacturing industry in German speaking countries.                       round off the offering.

                                                                                                   17
2019    Media KIT
                                                                                                                                                                                  Job Market
                                                                                                                                                                              industriejobs.de

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

The job market for technical specialists and management executives
                                                                                                  Online
in industry
                                                                                                  Publish your job advert on the appropriate specialist websites of "Hüthig" and
powered by                                                                                        "verlag moderne industrie" and on industriejobs.de

                                                                                                  • Online: on industriejobs.de as well as on a suitable specialist website
                                                                                                    (through matching process)
                                                                                                  • € 495.– (plus statutory VAT) for four weeks
Find well qualified employees using industriejobs.de
Take advantage of the cumulative media power of the trade publishers "Hüthig" and "verlag         You upload your contents (text, company logo etc.) or your finished job advert. Your advert is
moderne industrie". Your job advert will be displayed on industriejobs.de on one of 18 suitable   then produced and categorized in optimal HTML quality.
specialist sites in an editorial context. Your job advert may also appear in a suitable print     Alternatively, select one of the standardized templates and complete it yourself with text
publication.                                                                                      and logo etc.
At a glance
• Two well-established publishing companies
• 18 specialist sites with around 1 million visits a month
• 18 subject-specific newsletters (at least once a week)
• Over 100,000 newsletter recipients                                                                    Online+Print
• ivw-certified
• In addition, 20 print trade magazines                                                                 Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag
                                                                                                        moderne industrie" and on industriejobs.de. You also receive a discount on a print advert
                                                                                                        in one of our specialist magazines.
The specialist magazines and websites of the two publishing houses
focus on the following sectors:                                                                         • Online + print: as per online offer plus option of publication in a suitable print title with
plant construction                plastics industry                                                       15% discount
automation industry               mechanical engineering                                                • 15% discount on a print advert in a specialist magazine
automotive industry               metal processing                                                      • € 495.– (plus statutory VAT) for four weeks
chemical industry                 pharmaceutical and food industries
                                                                                                        In addition to the online job advert, book a suitable job advert in our print publications.
electronics industry              packaging industry                                                    We would be pleased to advise you which of our publications is best suited to your target
                                                                                                        group.
The target group consists of technical specialists and management
executives in the following areas:
automation                          design/construction
purchasing                          marketing/sales
research and development            project management
maintenance                         production
                                                                                                        Jobware Plus
                                                     industriejobs.de –
                                                     the easy way of placing job adverts
                                                                                                        Publish your job advert on the appropriate specialist websites of "Hüthig" and "verlag
                                                     You can design an individual job advert            moderne industrie" and on industriejobs.de. Your job advert also appears on jobware.de
                                                     in just a few clicks with our advertisement        and Jobware's partner sites.
                                                     tool. Alternatively, send us your job advert
                                                     as a Word or PDF document.                         • Online: on industriejobs.de as well as on at least one relevant specialist site (based on
                                                     We’ll take care of the rest for you.                 keywords) plus increase in reach through publication of the job advert on Jobware – for
                                                                                                          four weeks
                                                                                                        • € 1,195.– (plus statutory VAT)

                                                     For further information:                           You upload your contents (text, company logo etc.) or your finished job advert. Your advert
                                                                                                        is then produced and categorized in optimal HTML quality.
                                                     www.industriejobs.de
                                                                                                        Or select one of the standardized templates and complete it yourself with text and logo etc.
                                                     Phone: +49 6221 489-363
                                                     frank.henning@huethig.de

industriejobs.de is a permanent feature of all specialist sites belonging to the major publishing companies „Hüthig“ in Heidelberg and „verlag moderne industrie“ in Landsberg

                                                                                                    18/19
2019    Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                Circulation and
                                                                                                                                   Distribution
                                                                                                                                       Analysis   2
1    Circulation monitoring:
                                                                                        Distribution by federal states          Percentage of copies
                                                                                                                                actually distributed

2    Circulation analysis:	Average annual number of copies per issue                                                            %            copies
                            (July 1, 2017 - June 30, 2018)
                                                                                        Baden-Wuerttemberg                       20.5          3,043

     Print run:                   18,750                                                Bavaria                                  19.4          2,871

	Number of copies                                                                      Berlin, Brandenburg,
                                                                                                                                  5.2             769
  actually distributed:           17,030        including abroad:       2,202*          Mecklenburg-Western Pomerania

                                                                                        Bremen, Hamburg, Schleswig-Holstein       5.7             841

                                                                                        Hesse                                     8.8          1,307
3     Geographical distribution analysis:*
                                                                                        Lower Saxony                              7.1          1,053
 Economic region                                       Percentage of copies
                                                       actually distributed             North Rhine-Westphalia                   18.3          2,720
                                                        %              copies
                                                                                        Rhineland-Palatinate                      4.1             614
 Germany                                                87.1          14,828            Saarland                                  1.9             278

                                                                                        Saxony, Saxony-Anhalt                     5.8             863
 Abroad                                                 12.9            2,202
 of which Austria and Switzerland                       92.5            2,037           Thuringia                                 3.2             469

                                                                                        Number of copies actually
 Number of copies actually distributed                 100.0          17,030                                                    100.0        14,828
                                                                                        distributed Germany
* publisher’s statement

                                                                                   20
2019   Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                        Recipient
                                                                                                                                        Structure
                                                                                                                                         Analysis   3-E
1.1 Industries/economic sectors

 WZ 2008 Code                Recipient groups                                                                                      Proportion of copies
                             (according to classification of the economic sectors 2008)                                            actually distributed
                                                                                                                                  %                 Recipients
 26.5, 33.2, 27.9, 35        Industrial electronics, process automation, measuring, controlling and regulating                   19.4                 3,296
                             technology, electricity supply systems, batteries

 28                          Mechanical engineering                                                                              24.4                 4,155

 26.6, 32.5                  Medical electronics                                                                                  7.8                 1,330

 71.12                       Engineering offices                                                                                  8.1                 1,386

 26.1                        Electronic parts                                                                                     7.2                 1,220

 27.5                        White goods, electrical devices                                                                      2.5                     433

 26.2                        Data processing                                                                                      3.7                     638

 29, 30                      Automobile construction, vehicle construction, transportation                                        9.4                 1,598

 26.3                        Telecommunications technology, navigation                                                            4.3                     730

 26.4                        Consumer electronics                                                                                 4.0                     680

                             Other industries                                                                                     9.2                 1,564

 Actual distribution                                                                                                            100.0                17,030

                                                                                   21
2019     Media KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
                                                                                                                                 Recipient
                                                                                                                                 Structure
                                                                                                                                  Analysis   3-E
1.2 Size of Business Unit                                                               2.1 J ob Feature: Position in company

                                                        Proportion of copies                                                       Proportion of copies
                                                        actually distributed                                                       actually distributed
                                                         %           Recipients                                                     %           Recipients
    1 - 49 employees                                    42.4            7,218            Skilled staff                             32.3            5,495

  50 - 199 employees                                    24.6            4,183            Department head, division manager,
                                                                                                                                   40.2            6,851
                                                                                         project management
 200 - 499 employees                                    14.8            2,521
                                                                                         Executive management                      24.4            4,150
 500 and more employees                                 18.2            3,108
                                                                                         Other positions                            3.1              534
 Copies actually distributed                           100.0           17,030
                                                                                         Copies actually distributed              100.0           17,030
2.1 Job feature: field of activity

                                                        Proportion of copies
                                                        actually distributed
                                                         %           Recipients
 Electronics development                                71.7           12,213
 including:
 – technical management in small companies,
    emphasizing electronics development                 30.3            5,168
 – electromechanical design, measurement
    and control technology, engineering                 18.1            3,083

 Quality assurance, test bench                            7.2           1,220

 Purchasing, sales, marketing, project management       13.0            2,225

 Other functions                                          8.1           1,372

 Copies actually distributed                           100.0           17,030

                                                                                   22
2019      Media KIT                                                        Address Rental

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

                                   Generating
                   Boosting
                   customer
                                   new
                                   customers    Expanding
                                                                Improving success in sales and tapping new potential for revenue
                   loyalty                      business
   Increasing                                   with existing   Mailshots are the ideal means of advertising, offering extensive, flexible design options and thereby
   response rate                                customers
                                                                offering a way of drawing plenty of attention, especially when incorporated into a cross-media
                                                                advertising campaign. Benefit from our networks within German industry, and address more than
                                                                500,000 decision-makers directly and personally.
                          ers                                   • Up-to-date address databases thanks to the publisher’s own regular magazine distribution
                   custom
  b t a in ing new akers’                                       • Exclusive contacts, including in specialist departments, thanks to ongoing address validation by phone
O
            cision-m      y
with de , incl. deliver                                         • Personalized dialog with CEOs, decision-makers and technical specialists
          s s es                                                • Flexible use of addresses, with one-off, multiple or all-year use options
 addre
             tee*!
 guaran                                                         • Invoicing by net quantity used via comparison against your database

Worry-free service from a single source                          Address list rental                   Single use               Used twice            Used three times     Annual rental
                                                                                                      (price per use)          (price per use)           (price per use)      (flat rate)
• Address list rental in a nutshell: the right contacts          Database flat rate                                                            € 180.00
  for your message
                                                                 Company address +
• More target groups: we will research additional                                                     From € 0.24               From € 0.22               From € 0.19       From € 0.95
                                                                 1 contact
  potential target groups for you
• Full service from professionals: we produce and                Minimum order value                                  € 590.00 (including database/selection flat rate)
  dispatch millions of printed products every year               Minimum quantity                                       70% of delivered addresses (address matching)
• *Delivery guarantee: undeliverable returns                    All rental prices are per use; annual rental is flat rate and volume-dependent
  are credited against subsequent orders                        Prices net of statutory VAT. The terms and conditions of the offer/order confirmation apply.

                                                                                    Alexander Zöller                                                      Marek Birkenhauer
Take a free trial NOW!                                                              Tel.: +49 8191 125-345                                                Tel.: +49 8191 125-173
We will determine the potential of your desired                                     Fax: +49 8191 125-555                                                 Fax: +49 8191 125-555
target group free of charge and without obligation.                                 alexander.zoeller@mi-verlag.de                                        marek.birkenhauer@mi-verlag.de
                                                                                           23
General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising                                                                          3. If an order is extended, the customer shall be entitled to a retroactive discount provided that the basic order was originally eligible for a discount.
                                                                                                                                                                      Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume,
§ 1 Validity, Exclusivity                                                                                                                                             the excess discount granted shall be subsequently invoiced to the customer.
1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable,                   4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called pre-
together with the publisher's price list valid at the time the contract is concluded, whose provisions constitute an integral element of the contract.                notification deadline after the SEPA Core Direct Debit has been shortened to four days. In the event of payment default, dunning and collection
The validity of any General Terms and Conditions of the customer is excluded to the extent that they do not conform with these General Terms and                      expenses shall be charged to the customer. In the event of payment default, the publisher shall be authorized to defer delivery on a current contract
Conditions.                                                                                                                                                           until payment is made, as well as require advance payment. In case of reasonable doubt concerning the customer's ability to pay, the publisher shall
2. These General Terms and Conditions apply mutatis mutandis to orders for supplements. Supplements shall only be accepted by the publisher                           be authorized, including during the term of an overall contract, to deviate from an originally agreed due date of payment and to make the publica-
following submission of a sample and checking by the publisher.                                                                                                       tion of further advertising material dependent on advance payment and the settlement of outstanding invoiced amounts. Erroneous invoices may
§ 2 Offer, Conclusion of Contract                                                                                                                                     be corrected by the publisher within six months of issue.
1. Conclusion in the meaning of the General Terms and Conditions set out below is a contract on the publication of one or more advertisements,                        5. All prices exclude statutory VAT amounts on the day the invoice is issued.
third-party supplements or other advertising media of an advertiser or other commercial inserts in printed form for the purposes of distribution.                     6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively
2. Orders for advertising material may be made in person, by telephone, in writing, by fax, by email or via the internet. The publisher is not liable                 should the tax authorities confirm that the advertising order is subject to taxation.
for transmission errors.                                                                                                                                              7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a dis-
3. A contract shall not be deemed to exist until the publisher issues an order confirmation in writing. The price list valid at the time the order is                 count if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circula-
placed shall apply.                                                                                                                                                   tion quoted in the price list or elsewhere, or – if no circulation is specified – falls short of the average circulation sold (if sales figures are not avail-
4. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall                   able, then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the cus-
conclusion of contract. This applies in particular if their contents violate laws or official provisions, or were considered objectionable by the German              tomer to a discount if a specified circulation was underachieved by at least 20%. Any other entitlement to price reductions on contracts is excluded
Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin                  if the publisher has notified the customer of the reduction in circulation in such timely manner that the customer was able to withdraw from the
or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain              contract prior to publication of the advertising material. Said entitlements to price reductions for customers who are business persons lapse 12
advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents.                            months after publication of the advertising material.
§ 3 Contract Implementation                                                                                                                                           § 5 Warranty for Defects
1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising                           1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions.
material.                                                                                                                                                             2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall
2. The customer shall supply the publisher in good time with all content, information, data, files and other materials (“copy ") that are necessary for               have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these
the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmit-               General Terms and Conditions or the price list.
ted digitally to the publisher (e.g. by CD-ROM or e-mail) it must be exclusively sent in locked files, i.e. in files in which the publisher is unable to alter        3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. For non-obvious
the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files             defects, the customer must issue a complaint not later than one year after publication. In the event the advertising material has been reproduced
saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that                      with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appear-
the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol                   ance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was
or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color                    adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the pub-
variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete                lisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be
files containing computer viruses. No claims on the part of the customer shall derive from such action. The publisher also reserves the right to claim                expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or
damages if the computer viruses cause further damage at the publisher. The publisher shall immediately demand replacement of clearly unsuit-                          bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor
able or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the pub-                   defects is excluded. Warranty claims from business persons shall lapse 12 months following publication of the advertising material.
lisher. The obligation to store all documents which are sent expires three months after publication of the respective order.                                          4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the addi-
3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to origi-                  tional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims
nally agreed versions requested by the customer or for which the customer is responsible.                                                                             in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw
4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In the                   attention to said errors in good time prior to publication of the next placement.
event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material.                              5. The publisher accepts no responsibility for the accuracy of the quantity or quality of the material supplied by the customer (bound inserts, sup-
5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no                  plements etc.).
longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed.
6. The design and labeling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication.                      § 6 Liability, Force Majeure
Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertis-                1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from delays,
ing materials as advertisements if they are not recognizable as such.                                                                                                 breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion shall not
7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the                        apply in the event of intent or gross negligence on the part of the publisher, its representatives and vicarious agents, or in the event of ordinary
customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no                      negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or in the event that
responsibility for the safekeeping and timely forwarding of the offers.                                                                                               the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the
8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them               foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross negligence by the publisher, its
at short notice to suit the production run.                                                                                                                           representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise in connection with injury to life, limb
9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for                      or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal liability of its employees, representatives, bod-
advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancella-                         ies and vicarious agents. All claims for damages against the publisher expire 12 months after the point in time at which the customer became aware
tion notification, in accordance with statutory regulations.                                                                                                          or should have become aware of the circumstances substantiating the claim.
10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from                 2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to
any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher                    fulfill the order; no claims for damages shall arise from this.
is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a                  § 7 Concession of Rights
court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per                The customer warrants that it holds all rights necessary for the placement, publication and distribution of the advertising material. The customer
the currently valid price list.                                                                                                                                       shall grant the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising
11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the                 material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, distribution, transmission,
publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts,                     dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of
bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agen-                    time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without
cies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is                    geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media.
responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is
entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders                 § 8 Data Protection
by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of                   Data processing shall be carried out in accordance with the applicable regulations of the Federal Data Protection Act and the European General Data
doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with                    Protection Regulation. Hüthig GmbH shall collect, process and use the customer’s personal data. Further information on data processing and data
the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate.                            protection can be found in the data protection policy of Hüthig GmbH at https://www.huethig.de/datenschutz
§ 4 Prices, Conditions of Payment, Discounts                                                                                                                          § 9 Out-of-court online dispute resolution
1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices             The European Commission has set up a platform for online dispute resolution. You can reach this at: http://ec.europa.eu/consumers/odr/.
which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for              Consumers can use the platform to resolve their disputes. We are neither willing nor obligated to participate in a dispute resolution procedure
advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to                   before a dispute resolution body unless there is a legal obligation to participate.
companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price                     § 10 Place of Performance, Place of Jurisdiction
increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days
                                                                                                                                                                      The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding
of receipt of notification of any price increase.
                                                                                                                                                                      conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons
2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year
                                                                                                                                                                      under public law or special funds under public law shall be the publisher’s registered office.
("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the
placement of the first advertising material.                                                                                                                          Status as at: July 2018

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