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FY18 MEDIA KIT
FREE
ISSUE 132
JUNE 2017
winter
woolworths.com.au
JUNE 2017
ood food
e e l-
MAG AZ INE FACTS:
ISSUE 132
f
PUMPKIN
DISHES
TO CELEBRATE SPICED PUMPKIN
& APPLE SOUP
THE SEASON WITH KALE, P11
EASY
✔ Circulation of 1.5 million
MEALS MADE
IN ONE POT
Warm up for winter
HOMEMADE
WONTONS
4 WAYS
✔ Readership of 4.139 million*
EXCLUSIVE
✔ The most-read magazine in Australia
JAMIE MAGAZINE
inside
✔ Distributed FREE to Woolworths shoppers every month
FRE0617p001 1 3/05/2017 2:21 PM
✔ The only magazine in Australia to feature Jamie pend
Readers s of
Oliver’s Jamie Magazine an averag
e
42 min u te s
g each
readin
✔ More than 65,000 shoppers have downloaded the issue of Fre
sh!
Fresh magazine app on their iPad or Android tablet
* Source: emma April 16 – March 17
2
91%
of readers have Our readers
have an
purchased a food average weekly
product after spend of...
seeing it in Fresh
$164
86%
79%
of our readers
96%
of readers
do all, or are the main
believe Fresh
almost grocery buyer
informs them of
all, the new products
cooking and produce
at home
66%
of readers
have talked to
friends or family
about a product
they saw in Fresh
Source: Woolworths
Fresh Reader Survey,
conducted via Thinkspot,
February 2017
WH Y ADVERTISE WITH FRESH?
3
F Y 1 8 M E D I A K IT
D I S P LAY ADS
Feature a half-page, full-page or DPS display ad in Fresh and
put your brand in the hands of more than 4 million readers
SharwoodsWWFreshAd2 2017-01-23T09:20:36+11:00
WOW002174_Arnotts 2016-08-15T17:11:24+10:00 WWFreshZico17311631 2017-01-31T16:36:00+11:00
woolworths promotion
cooking school 101 ADVERTISEMENT
PEELING STORING
⬤ If you need to peel a large quantity ⬤ Store roast garlic in a clean jar
of cloves, use the same method that in the fridge for up to one month.
you would for tomatoes or nuts. Simply ⬤ Store fresh garlic in a bowl on
add individual cloves to a pan of boiling the kitchen bench in a dry and
water. Boil for about 2 minutes, then well-ventilated area. Don’t refrigerate did you know?
drain and transfer to a bowl of iced water. fresh garlic or it will go mouldy. For a faster
The skin should now easily slide off. ⬤ If you have loads of fresh garlic that alternative, try
⬤ For one or two cloves that need to be you don’t think you can use before it Sharwood’s Tikka
Masala Simmer
finely chopped, lay the clove on a board deteriorates, store separated cloves
Sauce
and place the flat side a large knife over in a snap-lock bag in the freezer.
it. Using the heel of your hand, hit the
flat of the knife. This will crack the clove
and allow the skin to be easily removed.
CHOPPING
& SLICING
⬤ Add a pinch of salt when chopping
garlic. This will act as an abrasive and
also help to draw out the juices.
⬤ Slice garlic thinly with a small knife, CLASSIC PASTA
then fry until crisp and use as a garnish.
Serve an easy-bake wonder with Devondale,
the perfect main for your clan of little world explorers.
ROASTING
Trim the tops (around �) from tops
simply indian
of 4 whole garlic heads. Place onto
a sheet of foil. Slowly spoon about 1 tbs
of olive oil over each head, allowing it
to drizzle between the cloves. Add a few
sprigs of thyme, rosemary or a couple
Did you know?
of bay leaves. Wrap foil tightly. Bake on
a baking tray at 180°C for 30-45 minutes
or until very tender. Set aside until cool
Creating your favourite Indian dishes is made easy with
Garlic is at its most
potent when it’s raw.
enough to handle, then open foil. Press Sharwood’s range of simmer sauces and curry pastes.
base of the garlic head to squeeze out
Roasting it mellows softened garlic cloves into a bowl, then
the pungency of the mash with the back of a spoon. CREAMY CHICKEN 1/2 lemon 3 Add remaining tikka paste and cook
bulb and releases
TIKKA MASALA 3 tbs chopped fresh coriander for a further 2 minutes. If the sauce
Tips for roasted garlic
the sugars, giving it
Prep 10 mins + marinating | Cook 50 mins steamed rice, to serve begins to stick, sprinkle in a small
a rich caramel flavour.
Serves 6 6 pappadums, to serve amount of water.
⬤ Enjoy as a spread for bruschetta
topped with ripe tomatoes and basil.
Cooking tip 354g Sharwood’s Mango Chutney, 4 Add tomato and butter. Cover
2 tbs thick natural yoghurt to serve and leave to cook, stirring at regular
⬤ Mix with good quality whole egg For a milder 4 tbs Sharwood’s Tikka Paste intervals, for 30 minutes.
mayonnaise for a sensational aioli. garlic flavour, 1kg chicken breast, skin removed, 1 In a bowl, mix yoghurt and � of 5 Remove chicken from marinade
⬤ Toss with steamed green vegetables add whole
cut into 4cm cubes the tikka paste. Add chicken, then and add to the sauce. Continue to
for an easy and immune-boosting finish. cloves to sauces
2 tbs vegetable oil cover with cling wrap and put cook for a further 10-15 minutes or
⬤ Add to pasta dishes, mashed potato or casseroles,
400g onions, chopped in the fridge for at least 2 hours, until the chicken is cooked through.
or sautéed mushrooms. then remove SEE THE WORLD Devondale 600g chopped tomatoes or overnight, to marinate. 6 Add salt and sugar to taste.
⬤ Use it to make easy garlic bread before serving. Get 1 Woolworths World Explorers With its range of cheeses,
1 tbs butter 2 Heat oil in a large heavy-based Add cream and squeezed juice from
– see our recipe on p54. pack free with every $20 you spend butters and long-life milks,
in store or online. Visit woolworths. Devondale is always ready for pinch of salt pan over low heat. Add onion lemon half. Sprinkle with chopped
com.au/worldexplorers you and your family to enjoy. pinch of sugar and sauté for 10 minutes or until coriander and serve hot with steamed
150ml cream onion is light golden brown. rice, pappadums and chutney.
WOOLWORTHS WORLD EXPLORERS IN STORE FROM 05/10/16 TO 15/11/16
52 woolworths.com.au
FRE1116p052 52 20/09/2016 3:16 pm FRE1116p053 53 26/09/2016 2:02 pm
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Double-page spread (DPS)
4
F Y 1 8 M E D I A K IT
A DV ERTORI AL O PPORTUNITIES
Benefits of an advertorial
1 2
woolworths promotion
MADE RIGHT, Advertorial recipes Readers are more
RIGHT HERE.
are developed, tested likely to purchase
and photographed a product if they
did you know?
Perfect for your We believe in doing things the right way when it comes to quality Australian smallgoods.
savoury recipes, Epiros Our new range of Australian Outdoor Bred Raised Indoors on Straw bacon and ham is
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other feta. Will you be able to taste the difference? We think so.
Learn more at krcastlemaine.com.au
by the magazine team have recipe inspiration.
flavour hit
3 4
Take golden roast potatoes to new heights with
the addition of flavourful Epiros Original Feta.
Advertorials Recipes inspire
PRODUCTS SHOWN MAY NOT BE AVAILABLE IN ALL STORES
GREEK ROAST POTATOES 1 Preheat oven to 200°C. Combine
WITH CRUMBLED FETA 11/2 tbs of the oil and oregano in a
Prep 10 mins | Cook 35 mins | Serves 6 shallow baking tray. Add potato and
toss to combine. Season with salt
2 tbs extra virgin olive oil and pepper. Spread out potato in
11/2 tsp dried oregano a single layer. Bake for 25 minutes.
6 large red-skinned potatoes, cut into 2 Meanwhile, combine feta, lemon We believe in doing things the right way when it comes to quality
offer a seamless the reader with
2cm cubes juice, parsley and remaining oil. Australian smallgoods. Our new range of Australian Outdoor Bred
AUTHENTIC TASTE
100g Epiros Original Feta, crumbled 3 Remove tray from oven. Add onion Raised Indoors on Straw bacon and ham is crafted right here in
Versatile and delicious, Epiros Original
juice and finely shredded rind and lemon rind and toss to combine. Feta is the world’s most-awarded feta. Castlemaine and farmed in country Victoria by dedicated, caring
of 1 lemon Scatter with feta mixture. Bake for Enjoy on its own, sprinkled over salads
1 tbs finely chopped flat-leaf parsley a further 10 minutes or until golden. or to add tasty tang in savoury recipes.
farmers. Given the choice, we hope you choose KR Castlemaine.
1 red onion, thinly sliced Serve immediately. Learn more at KRCASTLEMAINE.COM.AU
All products shown may not be available in all stores.
and effective fresh ideas
Traditional Leg Ham 100g only available in Victoria.
®Registered Trade Mark of George Weston Foods Limited. All rights reserved.
FRE0417p095 95 2/23/17 2:04 PM
Advertorial VS Display ad integrated solution using your product
woolworths promotion
woolworths promotion woolworths promotion
YEAR of the
rooster
PRAWN CURRY
Prep 10 mins | Cook 15 mins | Serves 4
1 tbs vegetable oil
1 brown onion, sliced
� jar Valcom Yellow Curry Paste
150g sweet potato, peeled, diced
Try these great products to make it easy for your 400ml TCC Light Coconut Milk
RICE TIP
family to celebrate this Lunar New Year. For best results,
2 tbs Squid Brand Fish Sauce
be sure to rinse your 200g green beans, trimmed, cut to
rice before cooking, 5cm lengths
and cook without salt � cup sliced bamboo shoots NOODLES WITH VEGIES
in order to preserve 600g green prawns, peeled, Prep 5 mins | Cook 10 mins | Serves 4
its fragrance.
deveined, tails intact
8 Sweet Solanato tomatoes, halved 500g chicken, pork, or beef, sliced
� bunch coriander, roughly chopped 100g broccoli, cut into florets
steamed rice, to serve 200g snow peas, trimmed
1 red capsicum, sliced
1 Heat oil in a large frying pan or 1 carrot, peeled, cut into thin strips
wok over medium heat. Add onion 500g Kan Tong Honey Soy & Garlic
and cook for 3 minutes or until Cooking Sauce
softened. Stir in curry paste and 440g Kan Tong Hokkien Wok Ready
sweet potato and cook for 1 minute Noodles
or until fragrant. 2 shallots, sliced, and sesame
2 Add coconut milk, fish sauce, seeds, to serve
beans and bamboo shoots. Simmer
B
ring the best of Asian gently for 6 minutes or until potato 1 Stir fry meat in a non-stick pan
cuisine to your table, is just tender. until brown. Add broccoli, snow peas,
just in time to 3 Add prawns and tomato. capsicum and carrot and stir fry for
celebrate Lunar New Year. Cook for 3 minutes or until prawns 2 minutes.
And Woolworths makes it change colour. Remove from
2 Add Honey Soy & Garlic Cooking
easy with its range of heat and garnish with coriander.
Sauce and stir fry until ingredients
ready-made sauces and Serve with steamed rice.
are cooked and sauce is hot.
curry pastes, as well as 3 Meanwhile, prepare Hokkien Noodles
authentic stock and rice. according to packet directions. Add to
bowls with meat and vegies. Garnish
TROPICAL RICE SALAD 1 Place rice into a medium saucepan with shallots and sesame seeds. Serve.
Prep 10 mins | Cook 15 mins | Serves 4 with 3 cups water. Bring to the boil,
reduce heat to low and simmer for 15
2 cups SunRice Jasmine rice minutes or until just tender. Rinse in
100g snow peas, trimmed cold water, drain and chill. LOLLIPOP CHICKEN WITH 1 Using a small knife, cut drumsticks
DRUNKEN CHICKEN 1 Combine stock, spring onion and 1 mango 2 Meanwhile, place snow peas into PLUM SAUCE around bone, below the knuckle. Hold
NOODLES 500ml cold water in a large stock 350g cooked medium tiger prawns, a bowl, cover with boiling water and CURRY TIP Prep 30 mins + marinating | Cook 45 mins end and push meat down to form
Prep 1 hr | Cook 30 mins | Serves 4 pot or saucepan over high heat. peeled, deveined, sliced through set aside for 2 minutes or until bright Try Valcom’s Curry Serves 4 a rough ball. Clean exposed bone.
Add chicken and bring to the boil. centre green. Drain and refresh in cold Paste with Squid
Brand Fish Sauce and
2 Preheat oven to 180°C. Line
● 00ml Chang’s Chinese Master Stock
5 2 Reduce heat to medium and � small red onion, thinly sliced water. Slice finely. Cut cheeks from 12 small chicken drumsticks a baking tray with baking paper.
SUPREME
More pages =
TCC Premium
2● spring onions, sliced into 3cm lengths simmer, covered, for 20 minutes or
STOCK
1 lebanese cucumber, angle sliced mango and scoop out flesh. Dice AUTHENTIC CURRY Coconut Milk. � cup tomato sauce In a bowl, combine sauces, sugar
●1.6kg free range chicken, until chicken is cooked through. � cup lime juice and place into a bowl with prawns,
Made in Thailand, Valcom Curry � cup Ayam hoisin sauce and garlic. Add chicken, turning to
cut into 8 pieces 3 Cook noodles according to packet Take the hard work � cup coconut water peas, onion and cucumber. ENTICING RICE FAMILY FAVOURITES � cup soy sauce coat. Marinate for 20 minutes. MULTIPURPOSE
Paste comes in green, yellow
●800g packet shelf fresh Hokkien directions. Drain and divide between out of cooking 1 tbs light olive oil 3 Add cooled rice to bowl and toss to Evoke the sights and sounds of SAUCE
and red varieties, all 100% natural Make weeknight dinners easy � cup brown sugar 3 Transfer drumsticks to prepared
Noodles or Egg Noodles 4 deep serving bowls. with Chang’s 1 red chilli, chopped combine. Whisk lime juice, coconut Southeast Asia with SunRice and made with no artificial with Kan Tong Hokkien Wok 2 garlic cloves, crushed tray. Bake for 45 minutes, turning Ayam Plum Sauce and Hoisin
2 ● 00g sugar snap peas, lightly steamed 4 Divide chicken and sugar snap Chinese Master 1 tsp grated ginger water, oil, chilli and ginger together. Jasmine Fragrant Rice, great in preservative or colouring. Ready Noodles and Honey Soy chopped coriander and spring onion, halfway through cooking. Garnish Sauce is great for dipping,
greater impact
●1 tbs Chang’s Sesame Oil peas between bowls. Ladle over Stock, packed with � cup coriander leaves Add to salad and toss to combine. fried rice, stir-fry and curry dishes. & Garlic Cooking Sauce. to serve with coriander and spring onion and stir-frying, marinating or basting.
●2 small red chillies, finely chopped some of the stock and serve drizzled authentic flavour. Garnish with coriander and serve. Ayam plum sauce, to serve serve with plum sauce.
●2 tbs crispy fried shallots with sesame oil, chilli and shallots.
FRE0117p101 101 9/12/2016 11:14 am
FRE0117p100 100 9/12/2016 11:14 am
FRE0117p102 102 9/12/2016 11:14 am
FRE0117p103 103 9/12/2016 11:14 am
FRE0117p099 99 14/12/2016 1:22 pm
Click here to open the Advertorial Briefing Form
5
F Y 1 8 M E D I A K IT
A M AT T ER OF STYLE
EarthsBounty_Woolw 2016-11-03T11:38:26+10:00
CON043Full162321728 2016-08-19T17:40:49+10:00
Fresh advertorials have been shown to better
engage readers and increase appeal. Ask your
Media Hub Specialist how you can showcase your
The next
time you shop,
try the Earth’s Bounty
Activated Nut range.
product in Fresh editorial style to boost sales!
For more
information
& great recipe
ideas, visit:
250g butter, chopped, 1. Preheat oven to 180°C/160°C fan forced.
earthsbounty.com.au at room temperature Grease and line two baking trays with
baking paper.
¾ cup caster sugar
½ cup (125mL) NESTLÉ 2. Using your zippy electric mixer, beat
Sweetened Condensed Milk butter and sugar together in a large
bowl until lusciously pale and creamy.
1/3 cup (110g) raspberry jam Beat in scrumptious NESTLÉ Sweetened
1 cup (150g) self-raising flour Condensed Milk and raspberry jam.
1 cup (150g) plain flour 3. Combine flours and NESTLÉ Bakers Choice
1/3 cup (35g) NESTLÉ Bakers Cocoa. Beat into creamed mixture along woolworths promotion woolworths promotion
Choice Cocoa with UNCLE TOBY’S Oat Flakes and
coconut, beat until just combined.
sweet luxury
2 cups (250g) crushed UNCLE
TOBY’S Oat Flakes 4. Roll level tablespoons of this delicious
¼ cup (20g) desiccated coconut mixture into balls. Arrange on prepared
trays, leaving 4cm space between each
sublime slices
1 bag (290g) NESTLÉ Bakers biscuit. Flatten gently with fingertips or
Choice Dark Melts, melted palm of hand. Bake for 10-12 minutes.
Cool on trays.
3 candy canes, crushed GLUTEN
back to school
5. Spread NESTLÉ Bakers Choice Dark Melts
over these divine little gems. Sprinkle with FREE
candy canes. Enrich your festive desserts with Lindt for simply delicious results.
Ditch the gluten and keep the taste, one soft
sandwich at a time, with Abbott’s Village Bakery.
did you know?
Using quality chocolate Breakfast, lunch, everything in between
will ensure your and everything afterwards – here’s some
chocolate desserts
taste their best. fun ideas to get you started.
W
FreshMagaz163051643 2016-10-31T16:44:21+11:00 WOW002368L162361020 2016-08-23T10:23:53+10:00
hen it’s time to
replace the fun
of the holidays
with the first day back in
Brand
class, here’s how to make
the transition happen in the
best way possible.
style
VS
CHOCOLATE SEMIFREDDO add sugar. Separate remaining eggs,
Prep 30 mins + freezing | Cook 15 mins put whites into a separate clean bowl.
Prep 10 mins | Cook 20 mins | Serves 4 Serves 8 Set aside. Add yolks to bowl with egg-
▲ EGG & HAM CUPS
sugar mix. Sit over a pan of simmering Ham it up with
350g jar Leggo’s Stir Through Tomato, Roasted Garlic & Caramelised Onion
2 sheets frozen shortcrust pastry, thawed 180g Lindt Dessert Premium Dark water. Beat for 8 minutes or until D’Orsogna and cheese,
6-8 thin slices store bought chargrilled eggplant Baking Chocolate, chopped mixture is a pale thick foam. Remove egg, capsicum and
10 cherry tomatoes 180g Lindt Dessert Premium Milk from heat and beat for 2 minutes to cool. spinach. Line a muffin
8 slices salami Baking Chocolate, chopped 3 Whip cream with vanilla bean paste tray with prosciutto
¹⁄³ cup finely grated parmesan cheese and you’re good to go!
6 eggs until thick. With clean beaters, beat
12 pitted Kalamata olives
Fresh parsley leaves, for garnish 3/4 cup brown sugar eggwhites and a pinch of salt until firm
500ml thickened cream peaks. Fold cream then whites into egg
1 Press pastry sheets slightly overlapping 2 tsp vanilla bean paste mixture. Divide between 3 bowls.
into a 34cm x 11cm rectangular tart pan
chocolate curls or shavings, 4 Mix dark chocolate into 1 bowl. Pour
with removable base. Trim edges. Bake
in preheated oven at 220°C for 8 to decorate into tin and freeze for 30 minutes. BEAUTIFUL BREAD picnic bliss
minutes. Remove from oven. Reduce Mix milk chocolate into second bowl. Abbott’s Village Bakery’s new Stop soggy sandwiches
temperature to 180°C. Cool pastry. by placing wetter
1 Grease a 24 x 13 x 6.5cm loaf tin Gently spoon over dark layer and freeze Elevate your desserts gluten-free range has larger slices,
2 Spread pastry liberally with Leggo’s Stir
Through Sauce. Arrange eggplant,
with cooking oil spray and line with for 30 minutes. Finish with vanilla perfect for making tasty sandwiches.
ingredients, like tomato,
in the middle layer.
FUN FLAVOUR
Lindt Dessert baking In two delicious varieties, Mixed Seeds
tomatoes and salami over pastry. baking paper. Place into freezer. mixture. Freeze overnight to firm. Bring life to the lunch box with
chocolates will help your and Soy and Linseed, it’s the gluten-
Sprinkle with parmesan. Return to oven 2 Put chocolate into separate bowls. 5 Dip tin into warm water and turn D’Orsogna Triple Smoked Leg
and bake for a further 10-12 minutes. luxurious chocolate creations free bread you’ve been waiting for.
Melt each over just-simmering water out onto a platter. Remove paper. Ham and Sunbites Grainy
Garnish with olives and parsley. Serve. come alive in the kitchen.
until smooth. Remove and set aside. Decorate with chocolate curls or Funbites Cheese Stars, two
Crack 3 eggs into a large bowl and shavings. Slice using a wet knife. Serve. tasty bites your kids will love!
Prep 10 mins | Cook 12 mins | Serves 4
190g jar Leggo’s Basil Pesto
400g spiral pasta
Fresh
200g punnet cherry tomatoes
180g tub baby bocconcini, drained
FRE0317p079 79 13/01/2017 12:33 PM
60g baby spinach leaves
2 cups shredded BBQ chicken FRE1216p050 50 11/10/2016 1:55 pm
Fresh basil leaves, for garnish
FRE0117p056 56 9/12/2016 3:11 pm
1 Cook pasta following packet
directions. Drain and return to hot
saucepan.
woolworths promotion woolworths promotion
editorial
2 Add remaining ingredients and toss
well. Spoon into a large serving bowl,
take a slice
garnish with basil and serve.
summer sipping
TIP
Salad can be prepared ahead and
chilled before serving.
REFRESH-EXPRESS MOCKTAIL
Prep 5 mins | Serves 1
style
Add a touch of sophistication to canapés and snacks Pour 2 tbs lemon, lime and bitters (or raspberry)
with premium, award-winning Epiros Original Feta. With the arrival of the warm weather, follow Jennifer Hawkins’ cordial into the base of a tall glass. Layer in fresh
raspberries, thinly sliced lemon, mint leaves and
lead to maintaining a healthy lifestyle and beauty regimen. ice. Top up with 150ml chilled ‘Mount Franklin’
FETA BRUSCHETTA
Lightly Sparkling Raspberry & Lemon.
Prep 5 mins + marinating
Cook 15 mins | Serves 4
You’ve said a low-maintenance You travel so much. How do you What about if you can’t spare any
200g Epiros Original Feta beauty regimen is your goal. cope with the gruelling demands time? What are easy ways someone
1 garlic clove, crushed What’s your number-one way to of air travel? It can be hard, actually. can manage at home? Oh, that
achieve this? I think you can achieve There’s no secret. What helps is happens all the time. I set up a circuit
1 tsp fresh thyme leaves
ARN_ZumboFreshNov 2016-08-17T17:26:15+10:00 a daily low-maintenance regimen hydration, for sure. I find when I drink – weights, sit-ups – and repeat it five
1/2 tsp fennel seeds,
WOW002744 2016-11-07T09:42:09+11:00 if your skin is glowing – it simply lots of water my skin looks refreshed times! I sweat for 20 minutes.
lightly crushed
makes you more confident. No-one and I feel more energised.
2 tbs extra virgin olive oil
is perfect or has perfect skin, and that Do you and Jake eat out a lot or prefer
1 Woolworths Sourdough
goes for me, too, but I know when What’s your favourite way of jazzing to cook at home? My favourite thing to
Loaf Kalamata Olive, sliced
top tip I have been eating healthy, drinking up a standard glass of water? Easy! do is to have a barbecue with Jake and
1 tbs honey
Serve on a lots of water, and have slept well Mount Franklin Lightly Sparkling, ice friends, or eat in. Homemade pizzas
platter with (it sounds boring, but it’s true), and add fresh berries or lemon – it’s and burgers are the best. Also fresh fish
1 Preheat oven to 200°C. Cut the sliced deli my skin literally glows and it takes so refreshing! and veg is yummy and very healthy.
feta into 4 thick slices and place in meats, such no time to run out the door.
a small ovenproof dish. Combine as salami
My number-one fave tip would be How do you manage to stay fit? With summer arriving, what’s your
garlic, thyme, fennel seeds and or chorizo.
sleep! It is the best thing for your I just make sure I have a sweat every favourite way to spend a weekend?
1 tbs of the oil. Pour over feta and cell renewal, skin and mood! day. Squats and sit-ups before I love a road trip. We pick a location,
season with pepper. Marinate for or after work. If I have the drive, listen to music, and explore
30 minutes if time permits. With summer upon morning off, I’ll go the area.
2 Bake for 10 minutes until cheese us, what’s your way for a run or take
is soft when pressed. Preheat grill. to stay cool in the heat? a Pilates class. In the rare time off you have, where
Brush bread with remaining oil and A dip in the ocean! I put it in my diary do you like to travel to? I make sure
place on a baking tray. Grill until My fave. so I have to do it. I have time off, it’s good for the soul.
golden. Transfer to a serving plate. I’m always contactable, but
Spread honey over feta. Grill for it’s nice to switch off tech
2-3 minutes until golden. Serve. every now and then.
I love Newcastle, the Blue
Mountains, the South Coast,
the Maldives, Italy and Paris.
PRODUCTS SHOWN MAY NOT BE AVAILABLE IN ALL STORES
Do you have a favourite at-home
escape? Our bed! I love to read,
listen to music, have a cuddle with
Coco [cat] or Milly [dog], or a nana
nap – bliss. Berry nice!
With no sugar and
Drink up! If you were only allowed three a hint of flavour,
Staying well products in your handbag, what ‘Mount Franklin’
hydrated is would they be? Lippy, Jbronze Instant Lightly Sparkling
STAR PERFORMER Jennifer’s key Illuminiser, Mount Franklin Lightly Raspberry & Lemon
Winning more international awards to keeping refreshed Sparkling and hand cream. Oops, is a delicious summer
than any other feta cheese, Epiros and glowing. that’s four! thirst quencher.
Original Feta is a delicious top-quality
addition to your favourite recipes.
FRE1116p067 67 20/09/2016 3:28 pm
FRE1116p066 66 20/09/2016 3:27 pm
FRE0417p075 75 2/23/17 1:13 PM
Click here to open the Advertorial Briefing Form
6
F Y 1 8 M E D I A K IT
T HAT ’S CLASSIF IED!
A cost-effective way woolworths promotion
woolworths promotion
to connect customers bubbly crunch
All the fun of LCMs now with
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When summer is at
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multi-packs! Look for the the lunch box option
Oaty Bubble bars have 25% Golden Circle fruit drink
WHAT’ S black ‘Original Flavour’ strip that mums love to buy
in store
less sugar and 3.5 health overnight for a tasty,
on-pack to identify them and and kids love to eat.
stars, making them a tasty refreshing, fruity treat!
treat your kids will love. keep your snackers happy.
TH I S M O NTH
about your product,
sweet slices always rely on reflex drink up write, erase, re-write
Treat your little angels Proudly Australian made, Available in a range For mistake-free writing, go
with Mr Kipling's Reflex has been supporting of refreshing flavours, back to school with a Pilot
heavenly Angel Cake Aussie jobs and the local Prima is made with real erasable pen. The Frixion ball
Get back to school with the best products Slices, each filled with community for over 30 years. fruit juice and is the perfect lets you erase and re-write
now available at your local Woolworths. smooth vanilla flavour. Ultra White and now also size to pack into your kids’ as much as you like, keeping
Delicious whenever, carbon neutral for premium school lunch box. your work neat and clean.
wherever. quality and performance.
classifieds can be cheese snacks
Dairylea Strip Cheese
is an easy way to
ensure your kids get
more calcium at lunch
crispy chips
Light, crispy and
delicious, Thins chips
are great for sharing at
your summer barbeque
come up clean
Omo is specially
formulated to be tough
on stubborn stains.
cheesy does it
Add natural Frico Maasdam
cheese to a lunchbox
breakfast bites
belVita breakfast biscuits
are a convenient way
delicious snack
Vaalia kids yoghurts are
healthy snacks for kids! There
MACLEANS, THE ICONIC NURDLE DEVICE AND OTHER MARKS ARE TRADEMARKS
sandwich, or enjoy it on its to enjoy wholegrains. are no preservatives, artificial
themed or combined
or after school, with and perfect for any With the power of built in own for a healthy snack. Consume as part of a colours, flavours or sweeteners,
no artificial colours school snack. pre-treaters, one dose is Its smooth taste will mean balanced breakfast with making them the perfect
*PROTECTION PROVIDED BY FLUORIDE WITH TWICE DAILY BRUSHING.
or flavours. all you need for amazing one slice is never enough! a serve of dairy and a snack to pop in the lunchbox
stain removal first time! serve of fruit. or when you're on the go!
OF THE GSK GROUP OF COMPANIES OR ITS LICENSOR.
laundry with love ••
with an advertorial
Cuddly Anti-Wrinkle with good as gold ham it up! brush up
Crease-Release Technology Use Vanish Gold for Pre-paid phone credit keeps the keep in touch Made from the Macleans Big Teeth
delivers smoother clothes amazing stain removal kids in range, while laundry Be 100% back-to-school highest quality pork, toothpastes provide special
with 50% less wrinkles*, and to get your kids' clothes ready by saving 50% on
powder pre-treaters keep their this popular premium care through Sugar Acid
has an uplifting fragrance. spick and span this Vodafone Smart mini 7 and leg ham is the perfect Protection to strengthen
*vs detergent alone (top-loader,
back to school season. school uniforms looking their all Vodafone Starter Packs.
line dried). addition to focaccias, and actively defend little
best. They're totally covered this See terms and conditions. salads, platters or teeth against cavity-
back to school season! sandwiches. causing sugars.*
for added impact. 82
FRE0117p082 82
woolworths.com.au
9/12/2016 3:05 pm FRE0117p083 83
fresh Jan/Feb 2017 83
9/12/2016 3:06 pm
84 woolworths.com.au
Back-to-school themed classifieds Spring cleaning themed classifieds
FRE0117p084 84 9/12/2016 3:06 pm
woolworths promotion woolworths promotion woolworths promotion woolworths promotion
Made for sharing
THE COOK’S GUIDE TO RICOTTA
MOZZARELLA AND from the deli
cheese
Light and versatile
Ideal for sweet or BOCCONCINI Serve up a delicious platter with this range of deli meats from Bertocchi.
savoury baking, or try
serving with seasonal
Mild and milky
Grate mozzarella over
Mix and match delicious products from the deli section
◀ PROSCIUTTO
fruits and honey. pizzas and pasta bakes, or
▼ SALAMI to create tempting platters fit for winter entertaining.
use the small bocconcini To make this delicacy,
Combining the finest
Woolwort
balls in salads. legs of pork are salted and
Australian fresh pork and beef, seasoned to a traditional
With so many unique flavours, textures and uses, salami comes in varying sizes, recipe then air-dried and
shapes and flavour. Serve at
hs
matured over an extensive
cheese is the perfect cooking companion. room temperature with fresh
2 3
period. For a quick canapé,
bread, olives and mozzarella. try it wrapped around
research s
breadsticks with a drizzle
of balsamic glaze.
FETA
hows that
Delicate and creamy
PARMESAN AND This fresh, versatile
PECORINO cheese is delicious in
Robust and tangy
bakes or crumbled
classifieds
Hard and grainy with
into salads.
a full flavour, these
are a must for grating
over pizzas and pastas.
containing
▼ SOPRESSA
A course-cut texture of selected
pork cuts, sopressa is air-dried and
helpful an
naturally fermented. Available in
hot (seasoned with chilli and
BRIE AND PANCETTA ▶ paprika pepper), or mild (seasoned
d
CAMEMBERT with peppercorns).
products fo relevant
4
Rich and buttery The Italian version of
Bake gently until warm bacon, pancetta is made
and oozing, then serve by seasoning a pork belly
with freshly baked bread side with salt and pepper,
Ad
for an indulgent treat. curling it into a tight roll,
and wrapping it in a
dw
casing. It’s cured, but
arm
r occasion
HALOUMI it isn’t smoked.
ing,
hearty flavour to your favourite winter dishes.
Springy and salty
s
Excellent grilled, baked
or fried, as a side dish in
perform b
a cooked breakfast or
in a green salad.
1
CHORIZO & PRAWN PASTA
Prep 10 mins | Cook 15 mins | Serves 4
400g casarecce pasta
1 Primo Chorizo, sliced
1 Cook pasta in a large saucepan of
boiling, salted water until al dente.
2 In a large frying pan, cook the
chorizo, onion and garlic for 4 minutes
or until golden. Deglaze pan with wine
est
t op t i ps
1 small onion, chopped then stir in sauce and simmer for
STILTON AND MORTADELLA ▶
GORGONZOLA 1 garlic clove, crushed 5 minutes. Add prawns and cook for
This Italian sausage is
1/2 cup white wine 2 minutes or until heated through.
Mild or strong and spicy
EYE CHEESES characterised by a PERFECTLY SEASONED
Melt with cream for an
irresistible sauce or pair
Smooth, sweet and supple
Named for their round
unique flavour and fine
texture. Cooked and
CHOOSE Aim for a few
varieties if you’re making
STOR E Keep any
leftovers in an airtight
SERV E As it has
been cured and dried,
400g napoletana sauce
(or passata)
3 Drain the pasta, reserving 1/2 cup
of the cooking water. Toss pasta with
Take your winter pastas and bakes up
a notch with Primo Chorizo, a flavourful
1 Frico Maasdam With a
sweet and nutty flavour,
this Dutch cheese is a tasty
2 Lemnos Haloumi
Serve fresh, or fry, bake
or grill this irresistibly creamy
3 La Casa Del Formaggio
Bambini Bocconcini
These delicate and creamy
4 Zanetti Parmigiano
Reggiano This matured
sharp-flavoured cheese is
with apple or pears smoked, mortadella is up a sharing platter, so container in the fridge most cured meat requires
‘eye’ holes, these are 16 small cooked prawns, peeled the sauce, adding a little cooking Spanish-style cooked pork sausage
addition to platters, pastas and salty cheese to brighten balls of fresh mozzarella are ideal for grating over pastas
and nuts in a salad. then seasoned with you can sample a variety to prevent the meat no cooking (check packets seasoned with garlic and paprika.
perfect for melting on 1/2 cup torn basil leaves water to thin to desired consistency. and sandwiches. It’s also up winter dishes and preserved in brine to lock in and adding a sophisticated
garlic and pepper. of texture and flavours. from drying out. for more information).
burgers or in toasties. freshly grated parmesan, to serve Add basil and parmesan to serve. perfect for cheese fondue! entertaining platters. moisture and flavour. touch to your platters.
This deli advertorial was combined with a classified page showcasing four products
Click here to open the Advertorial Briefing Form
7
F Y 1 8 M E D I A K IT
C O UP ON RU NN ING
Case study
Including a coupon on your ad is a great way to generate CGDM16051W162371218 2016-08-24T12:27:26+10:00
sales and encourage new customers to try your product*
woolworths promotion
BERRY
WOW002561M163021647 2016-10-28T16:58:13+11:00
CHRISTMAS
’Tis the season to bake a showstopper cake – and this decadent
New
red velvet creation with a fruity twist suits the occasion perfectly.
Price RED VELVET CAKE
WITH SUMMER FRUIT
Prep 30 minutes | Cook 1 hr + cooling
Serves 12
batches, alternately with buttermilk,
until combined. Stir in food colour.
3 Divide batter evenly among cake
pans and smooth tops. Place in oven
and bake for 50 minutes or until cakes
250g unsalted butter, softened are cooked when tested with a skewer.
1 cup caster sugar Cool in pans for 10 minutes. Transfer
1 tsp vanilla extract cakes to wire rack and set aside to
3 eggs cool completely.
2 cups White Wings Self Raising 4 Meanwhile, to make buttercream,
Flour beat butter, cream cheese and vanilla
1/3 cup premium cocoa together using electric beaters until pale
Price
3/4 cup buttermilk and creamy. Gradually beat in icing
2 tsp red food colour gel sugar. Set aside.
buttercream 5 To assemble cake, trim the tops to
125g unsalted butter, softened make them level. Cut each cake in half
DEL
125g cream cheese, softened through the middle to form 4 layers.
SECT I
1 tsp vanilla extract Spread one fifth of the buttercream over
3 cups pure icing sugar, sifted the cut surface of 3 of the cake layers.
ION
2 punnets raspberries Tear one quarter of the raspberries in
sliced strawberries and cherries, half and arrange over the buttercream.
PHOTOGRAPHY: CRAIG WALL STYLING: JENNIFER TOLHURST
to garnish 6 Stack the 3 cake layers on top of each
PHOTOGRAPHY: CRAIG WALL STYLING: JENNIFER TOLHURST
other. Finish with the last cake layer.
1 Preheat oven to 160°C. Grease Transfer cake to a cake stand. Using a
2 x 18cm springform pans and line flat palette knife, spread the remaining
RECIPE DEVELOPMENT: CHRISTINE SHEPPARD
both bases with baking paper. buttercream over the top and side of the
RECIPE DEVELOPMENT: CHRISTINE SHEPPARD
2 Beat butter, sugar and vanilla using cake. Decorate top with remaining
electric beaters for 10 minutes until raspberries, strawberries and cherries.
TIP
pale and creamy. Add eggs, beating NUTRITION Per serve: 6.5g protein, 32g fat
COUPON
The
well between each. Sift flour and cocoa (20g saturated fat), 86g carb, 2.5g dietary undecorated
together. Fold into egg mixture in fibre, 240mg sodium, 2690 kJ (645 Cals) cake can be baked
and stored in an
airtight container
W AT C H N O W for three days.
To watch our food editor, Christine, prepare this sweet treat, Once decorated, store
download Fresh for free from the App Store or Google Play. in the fridge for
one day.
fresh November 2016 17
16 woolworths.com.au
Healthy never tasted so good $10 off and FRE1116p016 16
FRE1116p017 17
22/09/2016 9:50 am
22/09/2016 9:50 am
FREE delivery on
HERITAGE DIPS PROMOTIONAL COUPON
Who says healthy food can’t taste great? Whether it’s lunch or dinner, we’ve got it all sorted with the new
range of Michelle Bridges Delicious Nutritious ready meals. Enjoy a range of 5 ready meals all high in protein,
good source of fibre with a minimum of 2 serves of vegetables. Ready to eat in just under 5 minutes!
your first shop
Enter FRESHONLINE at the
checkout when you spend $100 The November 2016 issue of Fresh featured a full
more at woolworths.com.au*
Find them in the Deli today
When you shop online with
page advert using a promotional coupon for 50%
Available in the Deli
Woolworths, our Pickers hand pick
your shopping for you and carefully off the full price, valid for four weeks. No other
deliver it right to your door.
ONLINE OFFER TERMS & CONDITIONS
Enter code FRESHONLINE when you spend $100 or more online on your first shop at
in-store promotion or media support ran.
woolworths.com.au to receive $10 off. Offer only valid for new customers. Minimum
spend of $100 excludes all other coupons and/or discounts and delivery charges.
The promotion delivered:
$100 or more must be spent in a single transaction. Offer valid for orders made
online between 00:01 AEST 28/10/2016 to 23:59 AEST 30/11/2016. Offer valid only
This original coupon must be presented at the time of purchasing once per shopper during the offer period. Offer cannot to be used in conjunction with
Mainland Lunch On The
any Michelle Bridges Delicious Nutritious Ready meals from the Deli. any other offer. Minimum shop on woolworths.com.au is $30 in a single transaction Go or Mainland Cream
New $1
Coupon is valid for one transaction only at a Woolworths supermarket excluding any vouchers or offers, Woolworths Flowers and Delivery Saver items. Cheese On The Go
between 26th April 2017 & 30th May 2017 and must be surrended at Offer may be changed, suspended, or terminated at the discretion of Woolworths Vaild 18/01/17-18/03/17 for one
6
at any time without notice. Orders may be cancelled by Woolworths without notice transaction and one product only.
$
point of purchase. Only 1 offer per coupon. Coupons that have been Must be surrendered at point of purchase. Coupons
OFF
Standard shelf price $7.99 ea to you if the above terms and conditions are not adhered to. Offer can be redeemed
Michelle Bridges Delicious
defaced, damaged, altered or have passed their expiry date are not defaced, damaged, altered or past their expiry date
14,600 coupon redemptions
only at woolworths.com.au. Check online for available delivery areas, available are not valid. While stocks last. No rainchecks.
Nutritious Ready Meals 350g valid. This offer is not valid at any Woolworths co-branded fuel outlets TO REDEEM DISCOUNT
delivery windows and order cut off dates. Excludes remote areas, check online for
ea – Available at the Deli or at Woolworths Metro. Not to be used in conjuction with any other 1. In store: Present coupon at start of transaction.
9 300633 646158
l
available delivery areas and windows. View full terms and conditions applicable 2. Online: Enter code AG16 at checkout.
$1.71 per 100g offer. Whilst stocks last. No rainchecks.
to shopping online with Woolworths at woolworths.com.au.
l 27% of sales used the coupon
FRE1116p087 87 22/09/2016 1:42 pm
To talk about your coupon requirements, contact your Media Hub Specialist l$
79k additional sales compared with the
previous four weeks
l6
3% more customers purchased the range
than prior baseline weeks
* For your voucher to achieve best results, the discount offered should be at least 50 per cent of the full retail price.
8
F Y 117
8 M E D I A K IT
FRONT COVER SPONSORSHIP
⬤ Front cover image with vendor logo Case study
*
Accompanying recipe inside the magazine
FREE
⬤
ISSUE 126
NOVEMBER 2016
la!
h la
woolworths.com.au
NOVEMBER 2016
Full-page advertorial featuring pack shot
woolworths promotion
⬤ BERRY
Oo
CHRISTMAS
ISSUE 126
’Tis the season to bake a showstopper cake – and this decadent
red velvet creation with a fruity twist suits the occasion perfectly.
Brought to you by
Recipe developed by Fresh Food Editor
RED VELVET CAKE batches, alternately with buttermilk,
WITH SUMMER FRUIT until combined. Stir in food colour.
⬤
Prep 30 minutes | Cook 1 hr + cooling 3 Divide batter evenly among cake
Serves 12 pans and smooth tops. Place in oven
and bake for 50 minutes or until cakes
250g unsalted butter, softened are cooked when tested with a skewer.
1 cup caster sugar Cool in pans for 10 minutes. Transfer
1 tsp vanilla extract cakes to wire rack and set aside to
3 eggs cool completely.
2 cups White Wings Self Raising 4 Meanwhile, to make buttercream,
Flour beat butter, cream cheese and vanilla
1/3 cup premium cocoa together using electric beaters until pale
A feast for the senses
3/4 cup buttermilk and creamy. Gradually beat in icing
2 tsp red food colour gel sugar. Set aside.
buttercream 5 To assemble cake, trim the tops to
125g unsalted butter, softened make them level. Cut each cake in half
125g cream cheese, softened through the middle to form 4 layers.
1 tsp vanilla extract Spread one fifth of the buttercream over
3 cups pure icing sugar, sifted the cut surface of 3 of the cake layers.
2 punnets raspberries Tear one quarter of the raspberries in
sliced strawberries and cherries, half and arrange over the buttercream.
PHOTOGRAPHY: CRAIG WALL STYLING: JENNIFER TOLHURST
to garnish 6 Stack the 3 cake layers on top of each
PHOTOGRAPHY: CRAIG WALL STYLING: JENNIFER TOLHURST
other. Finish with the last cake layer.
Animated cover on digital version
1 Preheat oven to 160°C. Grease Transfer cake to a cake stand. Using a
RED VELVET CAKE 2 x 18cm springform pans and line flat palette knife, spread the remaining
RECIPE DEVELOPMENT: CHRISTINE SHEPPARD
WITH SUMMER both bases with baking paper. buttercream over the top and side of the
RECIPE DEVELOPMENT: CHRISTINE SHEPPARD
⬤
FRUIT, P16 2 Beat butter, sugar and vanilla using cake. Decorate top with remaining
electric beaters for 10 minutes until raspberries, strawberries and cherries.
TIP
pale and creamy. Add eggs, beating NUTRITION Per serve: 6.5g protein, 32g fat
The
well between each. Sift flour and cocoa (20g saturated fat), 86g carb, 2.5g dietary
+ STREET FOOD AT HOME
undecorated
together. Fold into egg mixture in fibre, 240mg sodium, 2690 kJ (645 Cals) cake can be baked
and stored in an
airtight container
W AT C H N O W for three days.
To watch our food editor, Christine, prepare this sweet treat, Once decorated, store
download Fresh for free from the App Store or Google Play. in the fridge for
SIMPLE PASTAS AND DREAMY ICE-CREAMS
one day.
fresh November 2016 17
16 woolworths.com.au
FRE1116p017 17 22/09/2016 9:50 am
FRE1116p016 16 22/09/2016 9:50 am
FRE1116p001 1 20/09/2016 3:33 pm
of Fresh for iPad and Android WHITE WINGS COVER SPONSORSHIP
The November 2016 cover of Fresh magazine
⬤ How-to video featured a Red Velvet Cake with Summer Fruit,
made using White Wings Self Raising Flour.
TOTAL COST: $121,000
Inside the issue, a DPS advertorial showcased
the product, and a how-to video was included
in the digital edition and on YouTube.
The sponsorship led to:
l 31% sales uplift versus the prior four weeks
l 16% sales uplift year-on-year
l 30% new/lapsed shoppers to the category
*
Recipes may be chosen by the vendor from a choice of four options
l 9% switch to White Wings from other brands
supplied by the Fresh Food Editor. The look and feel is always at the
discretion of Woolworths and the Fresh editorial team.
9
F Y 1 8 M E D I A K IT
EXT END YOU R AUDIENC E IN DIGITA L
Download the Fresh app for FREE today from the App Store or Google Play
From August 2017, all ads and advertorials featured on the
print edition of Fresh will also appear in the digital edition.
Catch the reader's attention with shoppable products, web
links, animation, video and more. Click the video below for
ideas to make your ad come to life.
SPECIFICATIONS
Dimensions 1536px (w) x 2048px (h)
Resolution 200dpi
Colour Mode RGB
File type PDF
Additional Images JPG/TIFF/PSD (minimum 200dpi)
Video Minimum 720p H.264 MP4
Advertising material is to be uploaded via QuickCut or AdSend using
the booking details supplied by your Media Hub representative.
10F Y 17 M E D I A K IT
IPA D A DVERT ISING SOLUTIO NS
TAP TO BUY
Products are now shoppable
straight from the Fresh app. VIDEO CONTENT
A video can play automatically
or when you tap a button
WEB LINKS
These can be in the form of
a URL or button on the page.
When tapped, they will open
a browser and take the reader
STEP 1 STEP 2 STEP 3 to a specified web page
Tap the Choose the Enter your
product on the quantity and Woolworths
Fresh digital add to your account details
app for iPad shopping to complete
or Android basket transaction
APP BANNER ADS
Take a spot on the rotating
ad banner to appeal to the
35,000 readers who have
downloaded the Fresh app
11F Y 1 8 M E D I A K IT
ADV ERT I SI NG O PTIONS *
Per issue (excl Dec) December
Full page $26,900 $29,000
Double page spread (display) $53,800 $58,000
DPS (display + advertorial) $59,300 $63,500
Half page $16,800 $20,000
Front cover sponsorship $121,000 N/A
Inside front cover $34,420 $37,120
Inside front cover DPS (display) $68,820 $74,800
Inside front cover DPS (display ad + advertorial) $74,320 $80,300
Back cover $37,630 $40,920
Inside back cover $31,750 $34,500
Inside back cover DPS (display) $63,500 $69,000
Advertorial (photography required) – full page $32,400 $34,500
Advertorial (image supplied) – full page $28,675 $30,775
Coupon/classified (no photography) $7,500 $8,000
Classified (with photography) $8,500 $9,000
iPad/Android digital edition bespoke ad POA POA
iPad/Android app banner ad $2,000 $2,000
*
NOTES
– Prices exclude GST.
– If booking is cancelled on or after the material deadline, the full advertising rate will be charged .
12F Y 1 8 M E D I A K IT
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13F Y 1 8 M E D I A K IT
ADVERTISING CHECKLIST
LABELLING FILES FOR QUICK CUT OR AD SEND
Supplied advertising material must adhere to this naming convention:
FRE(ISSUE)(P)(BRAND)(PRODUCT)_(ADSIZE)_(BOOKING NUMBER)
For example: FRE0616pCampbellsSimplySoup_FP_salesforcenumber
ELIGIBILITY FOR ADVERTISING IN FRESH
Fresh is a Woolworths publication and, as such, all advertising is to be
approved by Woolworths’ marketing and business teams
RANGING OF PRODUCTS
All products advertised must be available in at least 70% of Woolworths
stores, or where a product is not 70% ranged, disclaimers may be required
on advertising material
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Advertisements must not contain any information that advertises,
promotes, markets or publicises any retail business that is competitive
with products sold, or services provided by, any business conducted
by Woolworths or any related body corporate of Woolworths HOW
TO
CORRECT WOOLWORTHS LOGO SPECIFICATIONS
Instructions for advertising specifications are available at wowlink.com.au
BOOK
To talk about requirements and book, contact
LATE ARTWORK SUBMISSIONS AND ADVERTORIAL APPROVALS your Media Hub Specialist. For details,
Material submitted after material supply deadline will incur a late fee visit woolworthsmediahub.com.au
You will receive a confirmation email once
your booking is complete
14PRI N T & I PAD DEADLINES F Y 1 8 M E D I A K IT
J U LY 2017 N OVE M B E R 2017 APR I L 2018
Advertorial booking deadline March 30, 2017 Advertorial booking deadline July 25, 2017 Advertorial booking deadline December 4, 2017
Recipe advertorial briefing deadline April 4, 2017 Recipe advertorial briefing deadline July 28, 2017 Recipe advertorial briefing deadline December 7, 2017
Non-recipe advertorial briefing deadline April 12, 2017 Non-recipe advertorial briefing deadline August 3, 2017 Non-recipe advertorial briefing deadline December 13, 2017
Set-and-make briefing/material deadline April 28, 2017 Set-and-make briefing/material deadline August 17, 2017 Set-and-make briefing/material deadline January 11, 2018
Display ad booking deadline April 27, 2017 Display ad booking deadline August 16, 2017 Display ad booking deadline January 10, 2018
Display ad material deadline May 4, 2017 Display ad material deadline August 23, 2017 Display ad material deadline January 17, 2018
In-store date June 28, 2017 In-store date October 25, 2017 In-store date March 14, 2018
AU G UST 2017 D EC E M B E R 2017 MAY 2018
Advertorial booking deadline May 3, 2017 Advertorial booking deadline August 4, 2017 Advertorial booking deadline January 29, 2018
Recipe advertorial briefing deadline May 8, 2017 Recipe advertorial briefing deadline August 9, 2017 Recipe advertorial briefing deadline February 1, 2018
Non-recipe advertorial briefing deadline May 12, 2017 Non-recipe advertorial briefing deadline August 15, 2017 Non-recipe advertorial briefing deadline February 7, 2018
Set-and-make briefing/material deadline May 26, 2017 Set-and-make briefing/material deadline August 29, 2017 Set-and-make briefing/material deadline February 21, 2018
Display ad booking deadline May 25, 2017 Display ad booking deadline August 28, 2017 Display ad booking deadline February 20, 2018
Display ad material deadline June 1, 2017 Display ad material deadline September 4, 2017 Display ad material deadline February 27, 2018
In-store date July 26, 2017 In-store date November 22, 2017 In-store date April 26, 2018
S E PTE M B E R 2017 JAN UARY/FE B RUARY 2018 J U N E 2018
Advertorial booking deadline June 1, 2017 Advertorial booking deadline September 26, 2017 Advertorial booking deadline March 2, 2018
Recipe advertorial briefing deadline June 7, 2017 Recipe advertorial briefing deadline September 29, 2017 Recipe advertorial briefing deadline March 7, 2018
Non-recipe advertorial briefing deadline June 13, 2017 Non-recipe advertorial briefing deadline October 5, 2017 Non-recipe advertorial briefing deadline March 13, 2018
Set-and-make briefing/material deadline June 27, 2017 Set-and-make briefing/material deadline October 19, 2017 Set-and-make briefing/material deadline March 29, 2018
Display ad booking deadline June 26, 2017 Display ad booking deadline October 18, 2017 Display ad booking deadline March 28, 2018
Display ad material deadline July 3, 2017 Display ad material deadline October 25, 2017 Display ad material deadline April 4, 2018
In-store date August 30, 2017 In-store date January 10, 2018 In-store date May 30, 2018
OCTO B E R 2017 MARC H 2018
Advertorial booking deadline June 28, 2017 Advertorial booking deadline October 24, 2017
Recipe advertorial briefing deadline July 3, 2017 Recipe advertorial briefing deadline October 27, 2017
Non-recipe advertorial briefing deadline July 7, 2017 Non-recipe advertorial briefing deadline November 2, 2017 Please note: If booking or material
Set-and-make briefing/material deadline July 21, 2017 Set-and-make briefing/material deadline November 16, 2017 deadlines are not met, we reserve the right
Display ad booking deadline July 20, 2017 Display ad booking deadline November 15, 2017
to pass on additional fees to the vendor.
Display ad material deadline July 27, 2017 Display ad material deadline November 22, 2017
In-store date September 27, 2017 In-store date February 7, 2018
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