PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events

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PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
PARTNERSHIP
PROPOSAL
2019
PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
WHAT IS SUNDAY TIMES
GENERATION NEXT ALL
ABOUT?
2019 will see The Sunday Times Generation Next
movement deliver insights into youth brand
preference and consumer behaviour for the 15th
time!

The Youth Marketing Conference, Interactive
Showcase and Awards, will be charged with lots of
energy, great insight, and LOADS of inspiration.
2019 will also introduce an adult tech-lounge to
relax, catch up on emails and get inspired.

INSIGHTS INTO SA’S YOUTH MARKET
PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
CONFERENCE                                300+
01   Marketing gurus in the youth space give
     insight into how to crack the youth
                                               CEOs, CMOs, advertising managers,
                                               marketing managers, brand managers,
     market.                                   creative directors, PR managers and
                                               various media

     INTERACTIVE SHOWCASE                      1600+
02   Over 30 exhibitors interact and engage
     with the youth through displays,
                                               
                                               
                                                   600 adults (23 and above)
                                                   1000 youth (6 – 23)
     activations and competitions.                Adults lounge

03
     AWARDS
     An evening to reward the coolest
     brands as voted by youth.
                                               1600+
                                                  600 adults (23 and above)
                                                  1000 youth (6 – 23)

     SUPPLEMENT
04   The Sunday Times Generation Next Study,
     is the leading annual youth brand
                                               Reaches 3.704 million
     preference and consumer behaviour         readers
     survey.
PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
WHY PARTNER
                                              WITH US?
                                              With an annual spending power of over R120
                                              billion per year, it’s vital for brands to capture
                                              the hearts of the youth market. Through
                                              partnering with Sunday Times Generation Next
                                              2019, you can:

   Powerfully entrench your brand as a leader in the youth market
   Interact with the country’s top youth marketers at the Youth Marketing Conference & Awards
    ceremony
   Engage directly with the youth at the interactive showcase area
   Receive strong pre and post event media coverage
   Leverage from multiple marketing platforms, including:
PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
PARTNERSHIP OPPORTUNITIES
Description                                                                         Display   Corporate   Joint headline
Before the event
Logo to appear on email marketing                                                                              
Logo in print advertising in Sunday Times                                                                      
Logo on digital advertising (including Sunday Times, Times Live and BusinessLive)                               
Logo on social media                                                                                          
Video interview posted on Financial Mail Redzone website and posted on social
media
                                                                                                               

Native content on BusinessLive website (+- 500 words, social media-two tweets and
one Facebook post and inclusion in weekly newsletter the week after featured)
                                                                                                               

Native article in Sunday Times print (500 words)                                                               
PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
PARTNERSHIP OPPORTUNITIES cont.
Description                                                                 Display   Corporate   Joint headline
During the event
Tickets to the conference                                                     5          10            20
Tickets to the awards                                                         5          10            20
Youth tickets                                                                 5          10            20
Space in the Interactive showcase area (background backdrop and branding
produced)
                                                                           3m x 6m    3m x 6m       3m x 9m

Front cover logo & welcome message in event programme                                                   
Company description, logo and company details in event programme           50 words   50 words     100 words
Branding on audio visual screens during the conference & showcase                                      
MC mention (conference)                                                                                
60 second commercial flighted (conference)                                                              
Company representative on panel discussion (conference)                                                 
Placement of brand item in goodie bag                                                                 
10 minute allocation on showcase activation stage                                                      
PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
PARTNERSHIP OPPORTUNITIES cont.
Description                                                       Display   Corporate   Joint headline

After the event
Branding on thank you email to all attendees                                                
20x4 advert in Sunday Times supplement valued at R75 973                                     
Logo on highlights video                                                                   
Logo on social media                                                                       
Access to one research modules produced by HDI Youth Marketeers                             
Total investment (excl. VAT & agency commission)                  R53 350    R89 950     R345 000
PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
CONTACT US:
                                  CORTNEY HOYLAND

INSIGHTS INTO SA’S YOUTH MARKET
                                  e. hoylandc@tisoblackstar.co.za
                                  t. 011 280 3060

                                       sundaytimesgennext.co.za

                                       Sunday Times Generation Next

                                       @ST_GenNext

                                       https://www.youtube.com/watch?time_
                                       continue=1&v=3gV9Vlz14bQ
PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events PARTNERSHIP PROPOSAL 2019 - Tiso Blackstar Events
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