PELOTON AT THE PORT - TDU 2019 - City of Port Adelaide Enfield
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PELOTON AT THE PORT – TDU 2019
PELOTON AT THE PORT – TDU 2019 TOUR DOWN UNDER 2019 BUSINESS BRIEFING Presented by the City of Port Adelaide Enfield Monday 12 November 2018
PELOTON AT THE PORT – TDU 2019 AGENDA • WELCOME • SANTOS TOUR DOWN UNDER • ANNABEL LINES, CITY OF PAE EVENTS TEAM • CHRIS DUNN, CITY OF PAE, TRAFFIC MANAGEMENT • CHRIS CRAGO, MEDIA, MARKETING & COMMUNICATIONS • QUESTIONS
PELOTON AT THE PORT – TDU 2019
2018 - WE HOSTED STAGE 1 RACE START
WE WON…2018 BEST DRESSED TOWN
WE WON…2018 BEST DRESSED TOWN
2019 - STAGE 1 RACE FINISH
COMMUNITY FLAG PROJECT The community flag project led by local artists, SpinFX is getting a top up of another 80 flags
COMMUNITY FLAG PROJECT All boaties will be encouraged to sail, paddle, and putt their way into the Port River, filling the site.
PELOTON AT THE PORT STREET
PARTY
Join our bespoke street party in celebration of the
only metro finish of 2019.
Port River and Port’s historic buildings form a
fabulous backdrop for unforgettable street parties
and the Peloton at the Port party will be hard to
beat.
Fantastic bands pumping the dance track, local pubs
and pop-ups pulling the coldies, restaurants and
food stalls dishing up hotties and a whole swag of
bespoke entertainment and activities will ensure
your lycra never felt so good…
See you there!PELOTON AT THE PORT STREET
PARTY
The Activated Areas will feature a line
up of great party bands
10 piece big band Hot Potato Band
headline, Salsa, Samba…
A program of activity to lead people
around the area
Shade, water misters, water slides,
BMX track, Handlebar tours …
We will create a map and program of
activitiesPELOTON AT THE PORT STREET
PARTY
AIM OF PELOTON AT THE PORT
To engage the crowds post race (3pm) to about dinner time.
Then we want them to go to dinner at your restaurant, continue drinking at your pub, watch a band in your bar…
Think about how to let people know how your place is the place to go.PELOTON AT THE PORT STREET
PARTY
JOIN THE PARTY
• Tasting plates to tempt people
• Discounts/offers to be distributed by our Golden Ticket Walkabout character
• Becoming part of the party program by offering a unique activity or entertainment
• Raffles and competitions
• Entertainment on your balcony or footpath
• Pop-up in food & drink alleySTREET PARTY ACTIVATION AREAS
TDU STAGE 1 FINISH ROUTE
TDU STAGE 1 ROAD CLOSURES
Limited access for ‘street
party’ set up(until 10am)
Exit only up until
12 noonTDU STAGE 1 ROAD CLOSURES
Closed under SAPOL control during race
finish only (approx. 20 mins MAX)
Closed from 1:30-:3:00pmTDU STAGE 1 PARKING RESTRICTIONS
TDU STAGE 1 PARKING LOCATIONS
TDU STAGE 1 PARKING LOCATIONS
TDU STAGE 1 SHUTTLE BUS
MARKETING MATERIALS – ROAD STENCIL
MARKETING MATERIALS – WINDOW DECALS
MARKETING MATERIALS – ADS, BANNERS,
MAPS
Tom ‘D
Port Adelaide iver ’ D
er rick
Bridg
e
map
20
Breakfast hot spots
1 British Hotel
2 Spice N Ice
Clippe
r Ship
3 Drummer Boy Cafe
Visitors Information Centre ll 4 Mayfair Bakery & Patisserie
Glanville A
R ailway 66 Commercial Road ea
nd
Station On 5 Saucy Sailor
Drop into the Visitors Information 6 Red Lime Shack
Centre, the hub of tourism in the area for 21
information on what’s happening in Port 7 Raw Earth
Black
Diamond
22
Adelaide, and where
d to fin some of the Square 8 Port Mall Shopping Centre
most unique tourism offerings in Australia.
St
wa
9 Newmarket Hotel
u
18 29
Wa
17 19 10 i love crepes cafe
Karka Cv Quest
16 23 11 Mixed Creative
30 15
Pilla Av
Nth
Pde
14 26 27 28 12 Port Admiral Hotel
1 Govt 13 24
Wells
State ing
Build
11 12 13 Carmine And Co.
St
side Argo Hellenic Cafe
New
14
Port
Waterrs Hall
STA
Worke 5 25
Torren
RT
10 15 El Greco
2 ATM
s Pl
8
6 7 16 Commercial Hotel
3 4
Tarni
Ct 17 Low & Slow American BBQ
9
18 The Lighthouse W harf Hotel
c St
Q uebe 19 Korked
ge
Lartelare Brid 20 The Birkenhead Tavern
vois
Wirra Dv
J er ATM
ATM
21 Pancakes At The Port
ATM
22 Dockside Tavern
Parking is available at Harts Mill, 23 L.Law Café
Yeltu Ct ATM
Port Canal Shopping Centre, SA 24 Michonne
Aviation Museum, TAFE and Port
Parri Cr
Adelaide Reserve. 25 La Popular Taqueria
Kudlyo Cl
ATM
Parri Cr A shuttle bus will run every 26 Railway Hotel
Ethelton
R ailway 10 minutes 8am-1pm stopping at ATM
27 Dutch Coffee Lab
Station
Port Adelaide Railway Station, SA
Wirra Dv Karra
Cv
Aviation Museum and Quebec St
28 Bamyan Hotel
29 Port Dock Brewery Hotel
30 Folklore CafeMARKETING MATERIALS • Media • Social media • Stories
MARKETING MATERIALS • Media • Social media • Stories
PELOTON AT THE PORT – TDU 2019
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