Photographed by Virginie Gosselin - Zetä Production
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photographed by Virginie Gosselin
The story behind
the project From Mountain View, June 2018
California, to Montreal,
At Google’s headquarters in Mountain
Quebec View, Art Director Steve Czech and
Visual Design Lead Brendan Callahan
are considering how to renew
On a beautiful summer’s the image of Google Shopping.
day, Virginie Gosselin,
a young up-and-coming Through the medium of photogra-
1
phy, they want to give new life to this
Montreal photographer, lesser known platform, which has
receives an email from existed for many years.
Google. It was the begin- Google wishes to use monochrome
ning of an unexpected imagery based on its four emblematic
colours, blue, red, yellow and green,
collaboration. to convey its brand and promote the
categories of objects sold. Steve and
Brendan create various mood boards
November 2017 to illustrate this artistic approach.
Using their own search engine,
In her Montreal studio, Virginie Google Images, they discover that
designs a series of photos for Atelier many of the photos in their mood
Make, a small ceramics boutique. boards are the work of a certain
Having total freedom, she creates Virginie Gosselin.
monochrome photos by playing
with the colour contrasts between
still life and living material.
July 31, 2018 Mid-August 2018
Virginie receives an unexpected Virginie and Zetä Production are
email from Google saying that her awarded the mandate to create
work has caught their attention, the imagery for Google Shopping.
and they want to talk to her soon
about a future project.
Virginie and her agent, Patricia Doss
(Zetä Production), prepare their
proposal to develop the imagery for
Google Shopping.
Que cherchez-vous? Connexion
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Electronique Maison et jardin Santé et beauté
Press release Young Montreal photographer Virginie Gosselin
catches the attention of the Silicon Valley giant
For immediate distribution
MONTREAL, January 20, 2020 - Google has entrusted the imagery for its
online shopping experience (Google Shopping) to Montreal photographer
Virginie Gosselin and Zetä Production.
Known for her sensitivity and unique way of capturing the magic of everyday
objects, the 28-year-old photographer was discovered on Google by Google. In the
midst of their own creative endeavor, the California team was looking for the artist
behind the many photos that had become part of their mood boards.
2
Since then, Virginie Gosselin with the collaboration of her agent, Patricia Doss
(Zetä Production), two artistic directors, Rodrigo Sergio and Camille Boyer, as well
as prop stylists, photo assistants and even a chef have hosted the Google Shop-
ping team on five occasions to produce nearly 100 photos and four animations.
“Google found
me on Google”
“The beauty Google Shopping, photographed by Virginie Gosselin
Building on the strengths of its search engine, the renewed version of Google
of these images Shopping allows you to discover and compare millions of products and offers
a personalized shopping experience.
Google wanted high-quality, vibrant imagery. The mandate given to Virginie and
is in the inter- her associates was first to create monochrome images associating each product
category with a colour. In a second step, the team would produce a themed series
of images that could be used on various occasions (back-to-school, change of
play between
season, etc.) and combine different colours.
Light and shadow are at the heart of the imagery developed for Google Shopping.
They give depth to the objects and accentuate the geometric shapes of the set
nuances, tex- developed by the artistic directors, Rodrigo Sergio and Camille Boyer.
tures and the Que cherchez-vous? Connexion
geometry of Bienvenue
the set.”
20% de réduction tout le mois de juin.
Trouvez ce que vous avez besoin et débutez la saison correctement.
Débutez
- Virginie Gosselin, photographer Parcourir les rayons
Electronique Maison et jardin Vêtements pour enfants
Que cherchez-vous?
Springboard to the international market
Les feuilles tombent, According to Zetä Production, this major mandate confirms Montreal’s status as
nos prix aussi.
a city full of world-class talent. Already recognized in the visual effects, animation
and artificial intelligence sectors, Montreal has many advantages, including a high
level of talent and low production costs.
Débutez
The 90 images produced in Montreal are currently being tested on the Google
Shopping experience in France and the United States.
Parcourir les rayons
About Zetä Production
Led by Patricia Doss, Zetä Production discovers and promotes the talent of young
photographers. Guided by respect, integrity and trust, Zetä brings out the full poten-
tial of each individual by focusing on the power to create together. Since 2007, Zetä
has been leading projects of all sizes through a personalized human approach.
- 30 -
Que cherchez-vous?
Les feuilles tombent,
nos prix aussi.
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For more information:
Zetä Production Inc.
“I’m sure our creativity
Patricia Doss, President
patricia@zetaproduction.com
514-501-0333 and our human, transparent
approach, which I believe
comes from a happy blend
of our European roots and
the cultural influence of
our neighbour to the
south, make us unique.”
- Patricia Doss, Agent and Producer (Zetä Production)
Fun facts Montreal life, as seen by the Google Shopping team
Q: Were any rituals established during their visits?
A: Trying all the best restaurants in Montreal.
Q: What were their favourite restaurants?
R: Vin Mon Lapin, Le Vin Papillon and Le Petit Mousso.
Q: What season did they like the most?
A: They liked every season, but the winter of 2019 left an impression.
3
Q: What were they hoping for in coming to Montreal?
A: To meet Arcade Fire at Agrikol.
Q: What do they like about Montrealers? Que cherchez-vous?
A: Their talent and simplicity.
Bienvenue
20% de réduction tout le mois de juin.
Trouvez ce que vous avez besoin et débutez la saison correctement.
Débutez
Parcourir les rayons
Electronique Maison et jardin Santé et bea“Hosting clients from abroad allows us to show them where we come from, what we eat, and take advantage of the time together to go beyond the mission of our mandate.” - Virginie Gosselin, photographer
Photographer’s Virginie Gosselin Awards
Born of passionate visionary parents 2019, Applied Arts Still life, Le Creuset
biography who make raw milk artisanal cheeses,
Virginie has a unique vision that she 2019, Applied Arts Still life, Atelier Make
expresses through photography. Her
eye focuses on details that generally 2019, Lux Arts de la table, Jatoba
go unnoticed. The colours, shapes,
2018, Lux Évènementiel, Igloofest
textures and shadows have another
dimension. 2018, Lux Arts de la table, À la recherche du goût
This gift for perceiving beauty magni- 2018, Lux Recherche personelle, Intemporelle
fies everything she captures through
4
her lens. Her photography highlights 2018, Lux Nature morte, Rendez-Vous
the talent of those who inspire her,
whether they are artisans, creators 2017, Communication Arts Ad, Piknic É.
or chefs.
2017, Lux Évènementiel, Piknic Electronik
Virginie is known for conveying this
2017, Applied Arts Still life, Piknic Électronik
particular sensibility. Her work has
been recognized many times through 2017, Applied Arts Conceptual, Piknic É.
national and international awards.
2017, Lux Paysage et nature, Hrafntinnusker
2016, Best in the World Cheese book
2016, Lux Livre, Au Gré Des Champs
2016, Applied Arts Food photography
2015, Applied Arts Food photography
2014, Applied Arts Young BloodCrédits du projet Google Shopping Photographer: Virginie Gosselin Agent and Production Manager: Patricia Doss, Zetä Production Art Directors: Rodrigo Sergio Eguren Raez and Camille Boyer Photo Retouching: Visual Box Set Construction: Louis (Luigi) Fortin and Joseph Horvath 1st Assistant Photographers: Mathieu Guérin and Don Loga 2nd Assistant Photographer: Audrée McMahon Assistant/Digitech: Stéphane Losq Assistant Art Directors: Léa Cadieux, Camille Bégin, Evelyn Morin and Camille Barrantes Prop Stylist: Caroline Simon (5th mandate) Video: Raphaëlle Rousseau and Simon ‘Ronny’ Lebrun, Content Content
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