PHW Group 2019 Sustainability Report
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PHW Group 2019 Sustainability Report
PAC T
COM
PHW Group 2019 Compact Sustainability Report | Targets
PHW’s major targets for sustaina-
bility commitment in 2020
Animal welfare
By the end of 2020, 90 per cent of German poultry production
will comply with various animal welfare concepts.
Alternative proteins
Expansion and intensification in production and utilisation
of alternative protein sources.
Climate neutrality
Continual participation in the initiative ‘ZNU goes Zero’.
From 2020 onwards, the PHW Group will produce on a 100 per
cent climate-neutral basis at its ZNU-certified production sites.
4.
Raw materials and animal feed
Exclusive use of sustainably grown soybean meal and
no use of mineral phosphorus in at least 50 per cent
of animal feed production by 2025.
Packaging
Further reduction of plastic packaging and
optimisation of its recyclability, at the same
time considering absolute product safety.
2
PHW Group 2019 Compact Sustainability Report | Interview
Recognising
chances and taking
the initiative
How will the diversity of foods on the
Peter Wesjohann, Chairman PHW Group.
market develop and how is the PHW
Group planning to act in response to
the changes?
Peter Wesjohann: Meat consumption will What sustainability targets are your
change in the coming years. Plant-based company currently striving to achieve?
alternatives will take over an integral Peter Wesjohann: In our commitment
presence on the market in the future. In to sustainability, the current orientation
my opinion, the consumption of meat will is focused on climate-neutral efficiency
continue to play a major role. As in other of our WIESENHOF production sites.
product formats, a range of products will We want to reduce the amount of CO2
doubtless exist alongside one another. emissions in all areas of our business to a
Our target is to strengthen and confirm minimum, in order to (where economically
our profile as supplier of high-quality pro- and physically possible), produce on a
tein products and concurrently develop climate-neutral basis. At the same time,
4.
new business fields accordingly. We want we have also set ourselves a target for
to forge ahead with expansion of our our core business that 90 per cent of
core business not only through further German production should stem from
development of our conventional produc- operations complying with our animal
tion but also through intensification of welfare concepts by the end of 2020.
our animal welfare concept and simulta- With the founding of Green Meadows an
neous development in the project area of important milestone has been reached
alternative protein source fabrication. We and consequently our alternative protein
don’t see the plant-based food industry sector business segment has been rein-
growth as a threat to our existing core forced, enabling us to continue striving
business but rather as an opportunity for towards our ultimate goal.
the future.
3
PHW Group 2019 Compact Sustainability Report | Stakeholder survey
A total of 81 per cent of the stake-
holders view PHW/WIESENHOF
as a company with a strong com-
mitment to a sustainable concept
The PHW Group is constantly in close Similarly positive is the assessment
dialogue with diverse internal and external regarding the credibility of the company.
stakeholder groups. In order to get a Respondents state that efforts to address
comprehensive impression of the actual sustainability issues are reflected in
perception in relation to the group’s consumer products of the PHW Group. In
sus-tainability aspects, the PHW Group all, 80 per cent rate the company’s way
initiated and carried out a structured, of communication and dialogue orienta-
all-embracing stakeholder survey. The sur- tion positively. In answer to the question
vey took place in September and October of whether PHW/WIESENHOF fulfils the
2019, implemented by fjol GmbH (business participants’ expectations with regard to a
consulting for sustainability). Suppliers, well-managed stakeholder group dialogue
farmers, NGOs, trading partners, regional 29 of the interviewed, among them NGOs,
4.
stakeholders, cooperation partners in suppliers and customers, answered with
sport as well as work council represen- a definite ‘yes’. The survey also brought
tatives and trainees were interviewed in to light that the partners asked find the
writing. The participants comprised of 17 improvements in animal welfare standards
external and 19 internal stakeholders. as the most important factor for them. The
potential for action in respect of reduction
Summary of the results in pack-aging and reduction of greenhouse
A total of 81 per cent of the interviewed gas emission levels was also relevant to
partners view PHW/WIESENHOF as a the participating partners. All in all, our
company with a clear commitment to a aims and targets match the needs and
sustainable concept in all business areas. requirements of the interviewed parties.
4
PHW Group 2019 Compact Sustainability Report | Animal welfare
Continual improvement
in animal welfare
In 2018 approximately 3.75 million set in 2017 by 2020”, stated Dr Michael
slaughtered poultry per week originated Südbeck, head of Quality Management.
from multiple animal welfare programme. “Completely avoiding the use of antibiot-
By the end of 2019 the percentage genera- ics is not realistically possible. When an
ted in German production sites increased animal becomes ill, it sometimes needs,
to 80 per cent. The next step planned is a according to veterinary assessment, an
4.
further increase to 90 per cent of German antibiotic treatment. It is important how-
production by the end of 2020. ever, to reduce the amount of antibiotics
used, wherever possible, to a minimum.
The use of antibiotics should be We know today that many factors influ-
reduced to a minimum ence the health of animals. Our target
In 2017 the PHW Group set itself a sus- is to implement a variety of aspects to
tainability target: to increase the number improve animal health even further. We
of farming partners using no antibiotics will continue to strive towards avoiding
to 70 per cent by 2020. “We were able and removing antibiotics wherever pos-
to improve the state of animal health in sible through our animal welfare concept
the last three years to such an extent that in farming-partner rearing programmes.”
we are confident to achieve our target
5
PHW Group 2019 Compact Sustainability Report | Breeding and rearing concept
Alternative rearing methods
Criteria Conventional Initiative Tierwohl Donautal
WIESENHOF rearing (animal welfare Premium
initiative) Poultry
Stocking density: 35 kg/m2 up to a weight 35 kg/m2 for all weight Up to a max. 30 kg/m2
of 1,600g, thereafter classes plus 10% when higher
39 kg/m2 sitting level (perches) are
available
Breed: Ross or Cobb Ross or Cobb Ross or Cobb
Rearing period: Approx. 30-40 days Approx. 30-40 days 32-40 days
Type of rearing: At least 3% of the floor At least 3% of the floor Winter garden or
space has daylight, mini- space has daylight, mini- free-range scratching area
mum 20 lux (new buildings mum 20 lux (new buildings
as from October 2009), as from October 2009),
regulated day-night cycle regulated day-night cycle
4.
Feed: Non-GMO soy* Non-GMO soy* Non-GMO soy
Equipment Straw, hay or other Picking objects, straw, hay Straw bales, picking
layout: bedding materials or other bedding materials objects, perches, cereal
picking litter
* With this rearing method non-GMO soy is not stipulated.
However, the PHW Group voluntarily insist on non-GMO soy
and does more for animal welfare than legally stipulated.
The British animal protection
organisation Compassion
in World Farming (CIWF)
awarded WIESENHOF for
their Private Farm Poultry
Program with the ‘Good
Chicken Award’.
6
PHW Group 2019 Compact Sustainability Report | Breeding and rearing concept
WIESENHOF Private Kip van Morgen 2020+ Beter Leven 1 Stern
Farm (German Animal
Welfare Federation
1-Star)
Closed barn with winter 38 kg/m2 25 kg/m2
garden: 17 birds/m2, max.
29 kg/m2; without additional
winter garden:
15 birds/m2 = 25 kg/m2
Slow growing, approved Slow growing, approved by Slow growing, approved by
by German Animal Welfare Dutch animal protection Dutch animal protection
Federation, and recording authority, ‘De Dierenbe- authority, ‘De Dierenbe-
of key indicators for regular scherming’ scherming’
assessment
Approx. 42 days Approx. 42 days At least 56 days
Winter garden or similar At least 3% of the floor At least 20% winter garden
free-range area space is natural daylight,
minimum 20 lux, regulated
day-night cycle
4.
Non-GMO soy 100% RTRS soy 70% cereal content/non-
GMO soy*
Straw bales, picking Straw bales, picking Straw bales and grain in
objects, perches, cereal objects, perches, cereal litter for picking
picking litter picking litter
7
PHW Group 2019 Compact Sustainability Report | Alternative protein sources
PHW successfully positions
itself as supplier of high-quality
protein products
The PHW Group’s strategic approach in When one hears the name WIESENHOF
the business area for the development of in Germany, one associates the name
alternative protein sources is based on a first of all with intensive animal produc-
four-pillar model as follows: tion and not with plants or vegetables.
How does that match the modern con-
1 = Own vegan product line cept of young, innovative start-ups in the
food tech scene who want to improve
2 = Distribution partnerships the world with vegan products?
Marcus Keitzer: Very well. In the conver-
3 = Strategic investments sations I have had with relevant partners I
haven’t experienced this ideological discus-
4 = Green Meadows sion. Of course they want to know what
we do and they don’t accept and approve
everything, but there is no black-and-white
4.
thinking in this area.
The food tech start-ups stand out with
convincing innovation, frankness and a
lot of money. Which values do you bring
to the partnership?
Marcus Keitzer: We bring what new
businesses don’t have: a decade of experi-
ence in production, logistics and distribu-
Marcus Keitzer, Board for Alternative tion as well as a deep understanding of the
Protein Sources, PHW Group. European and German markets coupled with
assured and proven quality management.
8
PHW Group 2019 Compact Sustainability Report | Green Meadows
PHW and The LIVEKINDLY
Company found a joint venture –
Green Meadows
The objective is to produce sustainable As an integral component of this strategy,
plant-based food in outstanding quality The LIVEKINDLY Company and the PHW
available for the mass market, at the same Group have founded a joint venture, named
time taking into consideration the limited Green Meadows: this new company is to
global resources and diverse climate become the production, marketing and
challenges. distribution sector of The LIVEKINDLY
Company on the entire European market.
‘The LIVEKINDLY Company’ (prev. Foods
United Inc.) was founded in 2019 with “To be successful, the excellent expertise
this philosophy in mind. The main share of The LIVEKINDLY Company, choosing
holder of The LIVEKINDLY Company is the the most innovative international start-
Swiss-based Blue Horizon Corporation AG. ups, is linked with the assured quality
The worldwide operating fund is known to and distribution network of the mother
investors in many established companies company of Green Meadows, the PHW
4.
who specialise in plant-based food produc- Group. We will provide our proven produc-
tion investments. The LIVEKINDLY Company tion, marketing and distribution expertise
will expand quickly in the future to become in this partnership with The LIVEKINDLY
the global platform for modern, attractive, Company for the European market. There-
plant-based food, and on their way to fore we are able to connect the needs and
reaching this goal, will invest in many requirements of retail, trade and consu-
companies which implement the complete mers with future innovative possibilities”,
value adding chain for the production of explains Marcus Keitzer, Board Member
plant-based food within their range – from for Alternative Protein Sources, PHW
the first stage including raw material pro- Group, director of Green Meadows
curement through to the production process GmbH and member of the Board of
and ultimate marketing and distribution. The LIVEKINDLY Company.
9
PHW Group 2019 Compact Sustainability Report | Climate neutrality
ZNU-certified production sites
produce on a climate-neutral
basis as of 2020
As of 1st January 2020, all WIESENHOF more than 70 of their corporate business
production sites for chicken, turkey and partners. The six WIESENHOF production
sausage production are producing on a facilities proudly comply with the high
100 per cent completely climate-neutral standards required already. In order to
basis. The six sites have been successively achieve the compensation target for the
certified according to the ZNU Standard approximate 80,000 tonnes of CO2 pro-
‘Driving Sustainable Change’ since 2013 duced on-site annually, calculated using
and participate furthermore as part of the the Greenhouse Gas Protocol (GHG Pro-
‘ZNU goes Zero’ initiative which is based in tocol), WIESENHOF supports two projects
the Center for Sustainable Leadership at with ClimatePartner, one of the leading
the faculty of Management and Economics providers of climate protection solutions.
at Witten/Herdecke University (ZNU).
Within the framework of their voluntary, One the one hand we are involved in a
climate protection initiative, ZNU has set regional reforestation programme of a
4.
a target, that by 2022, they will be able forest holding in the town of Ahlhorn,
to work on a climate-neutral basis with Lower Saxony. Within the scope of this
project, one tree is to be planted for each
of the 7,000 PHW employees. On the other
hand, the Lower Saxony family-owned
business is involved on international level
in another forest protection project in
Peru, certified according to VCS Standard
and CCBS Gold level.
The PHW Group activities in climate protection projects
can be reviewed using the individual ID number 14020-
1912-1001: www.climatepartner.com.
10PHW Group 2019 Compact Sustainability Report | Packaging
Food safety is the top criteria
What can you do as a food producer high standard. We are searching intensely
to reduce further the amount plastic for alternatives that allow a reduction
used? in the amount of material used and that
Doris Wesjohann: Any cutbacks in are at the same time recyclable. The
packaging are not allowed to influence cost-effectiveness and ecological aspect
the high quality of product safety that we has to be taken into consideration; the
have achieved. Top quality coupled with solution must also be affordable for the
a 100 per cent food safety is the crucial end consumer.
benchmark of our packaging in the area
of quality management. In our opinion we
have two possibilities that we can actively
tackle: firstly we want to reduce the
amount of material used and secondly we
must strictly examine the recyclability of
the new material in question.
What challenges do you see in the area
packaging for the PHW Group?
4.
Doris Wesjohann: The recyclability of
new materials is a key issue for us. Unfor-
tunately, many recyclable materials come
Doris Wesjohann, Member of the PHW-Board, is
with an increased raw material input. That also responsible for the strategic purchasing.
means that even when we manage to find
a product that is good to recycle; it could
mean that a larger amount of the new
material has to be used to achieve the
same grade of quality required to ensure
that food safety is maintained to our usual
11PHW Group 2019 Compact Sustainability Report | Logistics
Sustainable action in the
logistics: reducing fuel consump-
tion on a long-term basis
In order to reduce the amount of fuel in A further improvement to reduce fuel
the logistic sectors, the PHW Group has consumption is the implementation of
made adjustments in several directions. new, fuel-saving compressors. Whilst the
In July 2017, the subsidiary MEGA Logistik previous compressors used 10 litres of
& Service introduced a premium for diesel per hour, the new compressors use
economical driving and fuel consumption only 9.2 litres of diesel per hour. Further-
reduction with very satisfying results: more, the PHW Group has set a new gen-
“After two years in practice, we have eration of trucks as a priority. The new fleet
determined that our drivers drive rather is equipped with a MirrorCam instead of
economically”, explains Adrian Heuer, external mirrors. This new technology in-
Manager MEGA Logistik and Service. fluences not only the driving safety; it also
reduces the fuel consumption. In addition,
more and more of the PHW trucks are
fitted with a Tom-Tom navigation system,
4.
which helps drivers to plan an optimal
route. This system has been tailor-made
for use in heavy goods vehicles and as-
sists promptly with real-time information
in case of traffic jams or road problems.
Eight PHW trucks have already been
fitted with the new MirrorCam. Entire
fleet will be successively equipped with
this system in the near future.
12PHW Group 2019 Compact Sustainability Report | Raw materials and feed
Protein generated from insects
instead of soy meal
For many years the PHW Group has been Enterra produces and markets feed ad-
seeking alternative protein sources for the ditives produced from the black soldier
production of poultry feed. fly larvae, a useful type of insect that is
found in tropical and moderate climate
“With the investment in the Canadian regions. The larvae lives on vegetable and
company Enterra Feed Corporation we plant waste products and turns them into
have taken a decisive step forward. We valuable, useful protein, fat and energy.
are involved in various research projects The dried larvae can be turned into a
concerned with the introduction of feed powder form which may then be used as a
with high protein content. It is an advan- suitable component in feed production.
tage for us to be involved in this new de-
velopment and I am pleased to have found
4.
the right strategic partner with Enterra.
In the future, our target is to find a com-
plete solution in the form of an alternative • Brazilian soy meal used by the
to the use of soy meal in poultry feed. WIESENHOF farming partners fulfils
We see the insect protein developed by the ProTerra Sustainability Standard.
Enterra as a suitable alternative”, explains
MEGA Manager Ralf Kenkel. A major ob- • PHW chicken feed is currently
stacle is the missing final EU approval for produced using 60 per cent of raw pro-
insect protein as a food substitute in feed tein in mixed feed generated through
for pigs and poultry. domestic protein sources.
13PHW Group 2019 Compact Sustainability Report | Young staff with new talent
Come and join our team
To remain present on the extremely been initiated to make the job more at-
competitive job market, the PHW-Group tractive with the motto ‘Mischen possible’
created a new ‘Come and join our team’ (mischen=mixing). To catch the attention
with a clear aim of attracting talented of younger, potential trainees, modern
junior members of staff. advertising and media platforms such as
YouTube, Facebook and Instagram have
A special project was launched to attract been effectively employed.
trainees interested in becoming heavy
goods vehicle drivers with the motto In addition, the PHW Group is not only
‘Drive that big thing’ successfully sup- regularly present at job and training fairs
ported by GEPRO, BSG and MEGA Logistik – they also presented the first WIESEN-
& Service. For the apprenticeship as a HOF Training and Career Event in Vechta
process technologist in the mills and grain in 2019, for example.
processing areas a new campaign has
4.
In 2019, 20 job starters successfully
completed their trainee period.
PHW offers approximately 20 different training
professions and three dual courses.
14PHW Group 2019 Compact Sustainability Report | Social responsibility
Our food of tomorrow
The charitable organisation the Heinz Support from the Landfrauen rural
Lohmann Stiftung (charity), which belongs women’s association
to the PHW Group, promotes scientific Nutritional education within local schools is
research into tomorrow’s nutrition and a major issue involving the Heinz Lohmann
the development of our eating habits. The Stiftung to a great extent. Since 2012, the
actual research project deals with the charity has financially supported a variety
complicated issue of future eating habits of projects and workshops in coordination
and is carried out and organised under the with the support work of the Landfrauen
supervision of Dr Christine Brombach from association in the Hannover region – espe-
the Zurich University of Applied Sciences. cially in the project regarding cooking with
In 2018, the Volker Pudel prize was pres- children. Most recently, in autumn 2019,
ented, for the fourth time, to Uwe Neu- a donation of e 5,000 was handed over
mann, Chairman of the Osnabrück-based to continue supporting the existence of
association CookUOS e.V. The purpose this worthy project and help it plan further
of the CookUOS e.V. is the innovative workshops. The overall amount of dona-
promotion and support of scientific com- tions sponsored by the Heinz Lohmann
munication and forwarding of nutritional Stiftung for this particular project has
studies in coordination with consumption now reached over e 20,000, a worthwhile
4.
habits that support the necessity of investment in the future.
sustainable solutions for everyone.
The award was presented for the innova-
tive concept created by CookUOS e.V. for
the scientifically researched publication
from Uwe Neumann, dealing with future-
oriented problems and solutions in the
general food chain.
The presentation of the fourth Volker Pudel prize took place within an event around
the theme of nutritional education at the regional garden show in in Bad Iburg, Lower Saxony.
Uwe Neuman, Chairman of CookUOS e.V. was an honoured guest.
15PHW Group
LOHMANN & Co.
AKTIENGESELLSCHAFT
Paul-Wesjohann-Straße 45
49429 Visbek
Germany
Phone: +49 (0)4445 8910
Fax: +49 (0)4445 891 250
Email: nachhaltigkeit@phw-gruppe.de
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