Post PC Era Are you ready?
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Post PC Era
Are you ready?
Bryan Kolburn
Sr. Director, Mobile Service Line
bkolburn@microstrategy.com
1 #mstrworld
The Mobile Service Line
A commitment to Mobile excellence
Worldwide perspective on Customer
Successes (and failures)
Over 100 years of combined
Mobile Application experience
Bi-directional relationship
with MicroStrategy Engineering
Committed to helping our customers succeed in every stage of their Mobile Strategy
2 #mstrworld
Post PC - real or hype?
The incredible growth of Mobile
What should I be thinking about? Doing?
The MicroStrategy Mobile Application Development platform
Innovative companies leading the charge
The Post PC Era Really?
A few historical assumptions
...computers in the future may have only 1,000 vacuum tubes and weigh only 1.5 tons
- Popular Mechanics, 1949
Nuclear-powered vacuum cleaners will probably be a reality in 10 years
- Alex Lewyt, 1955
…data processing is a fad that won’t last out the year
- Editor of Prentice Hall business books, 1957
There is no reason anyone would want a computer in their home
- Ken Olsen, 1977
We will never make a 32 bit operating system
- Bill Gates, 1989
There's no chance that the iPhone is going to get any significant market share
- Steve Ballmer, 2007
You might want to tell me the difference between a large phone and a tablet
- Eric Schmidt, 2010
5 #mstrworld
iPhone 6+ iPhone 7 super +
Maybe Mr. Schmidt was right?
6 #mstrworld
Predicting the Future
Intelligent
Aware Biofeedback
Voice
Motion
Integrated
Touch
Mobile
7 #mstrworld
The Future is in the Interface 8 #mstrworld
Security beyond the Keyboard
Touch
Location
Scan
9 #mstrworld
Fortune
Is the Post
favors
PC Era
the prepared
for real?The Incredible Growth of Mobile
A Merry Christmas for Mobile
28% of Black Friday online sales from
Mobile devices
52% of online browsing done on Mobile
devices on Thanksgiving Day
IBM, 2014
WalMart reports….
70% of walmart.com traffic from Mobile
devices Thanksgiving-Cyber Monday
iPad Mini in the top three sold items
on Black Friday
12 #mstrworldDecline of PC sales
2015 will be the year the Tablet overtakes the PC
2014 Mobile Device - Units Sold
276,221 Desktop/Laptop
32,251 Ultramobiles
256,308 Tablets
1,862,766 Phones
Gartner 2014
IDC, 2013
13 #mstrworldMobile Market Growth
85% of world’s population covered by commercial wireless signals
80% of the global population is mobile, with 5.6 billion mobile subscribers worldwide
KPCB (Mary Meeker), 2011
14 #mstrworld15 #mstrworld
Global Market Share of Personal Computing Platforms by Operating System
Shipments, 1975-2012E
Source: KPCB, Asymco.com (as of 2011), Public Filings, Morgan Stanley Research, Gartner for 2012 data.
16 #mstrworldMore than 90% of American
smartphone users admitted
that their smartphone is the
first and the last thing they
look into every day.
Mobiliotte, October 8, 2013
17 #mstrworldBy 2015, Mobile App development
projects will outnumber native PC
projects by 4-to-1.
Gartner 2011
18 #mstrworldYour Mobile Strategy Where to begin
PC Mobile
Impact
Usage Usage
Point and click Gesture 30 vs 2
Mapping
mouse controls navigation Second . Second
Data Capture Keyboard data QR Codes, NFC, s
15 vs s
1
(URL or SKU) entry barcode Second . Second
orType
wired
in accessory
address, s
20 vs 1
Address GPS Lookup
street, city, zip Second . Second
Image Camera and wires s
Built-in camera Infinitely Better
Capture and sync...
Nobody reads iBooks / Kindle /
Readability Infinitely Better
novels Nook
on a PC Any movement as
Accelerometer Not available Infinitely Better
input
Availability At a desk Anytime, anyplace Infinitely Better
20 #mstrworldSix Steps
1 Give the project a name
2 Assess current systems…yes, all of them
3 Rank priority for mobilizing each of those systems.
4 Decide on your device strategy.
5 Determine the type of app that’s appropriate for various systems.
6 Get started.
Think long term, but act in manageable steps.
21 #mstrworldWhere to start
What are those great use cases that can really make an impact?
Mobility
Valuable,
but
inherently
part
Need
for
speed not
user-‐
of
the
job friendly
22 #mstrworldDevice Strategy
YOU
BYOD HYBRID
PROVIDE
23 #mstrworldDeployment options
No one option covers all needs
Virtualization
10%
OOTB Native App
10%
OOTB HTML
10%
Native Code
Platform
5%
65%
24 #mstrworldScoping your app projects
App Bloat vs. App Proliferation
Too many apps Apps are too big
Business Source
Function Use Case
Unit System
25 #mstrworldGetting it done
Your Project Team
Sponsor
Project Coordinator
Business Expert
Data Guy
UI/Graphic Designer
Developer
26 #mstrworldMaturity over time
Governance Steering
Measures Vision Process
Resources Systems
27 #mstrworldProactively Assess the Release
Knowing what happens after you release the app
Assess Demand
Track Usage
Who Early Warnings
Adoption by business
Corporate
Where Home
Starbucks?
Devices
Form Factors
What O/S
Versions
28 #mstrworldOngoing Assessment What is the spread of usage across device types? 29 #mstrworld
Ongoing Assessment Who are the users - what patterns of usage do they follow? 30 #mstrworld
MicroStrategy Mobile App Platform Brief Overview
The MicroStrategy Mobile App Development Platform Code Free approach to Enterprise Mobile apps Human Resources General Mgmt Sales Force • Hiring • Employee info • Lead tracking • Bonuses • Hot desk locator • T&E tracking • Training Mgmt • Carbon emissions • Customer info • Time-off request • Product sales • Churn rate • Expense approval • Partner sales • Quotas • T&E tracking • Corporate events • Pipeline • Salary Review • Facilities • Services 32 #mstrworld
The MicroStrategy Mobile App Development Platform
Rapid app deployments through reusable objects
Pre-built Drag-n-Drop Beautiful
Widgets Canvas Cross-platform Apps
Analytics & Visualizations 1. Insert a widget
2. Set location, size, color
3. Set properties
4. Save … Done
Transactions
Multimedia
33 #mstrworldThe MicroStrategy Mobile App Development Platform Platform approach versus code approach 34 #mstrworld
MicroStrategy 9s with Usher Security A complete data security solution Dematerialize traditional forms of Link the mobile badge to Extend the mobile identity to every identity into a mobile identity badge its owner with Touch ID business process and application 35 #mstrworld
Leverage the App Development Platform for
Ease of development
Controlled Growth
Long term flexibility
36 #mstrworldCoach Embraces the MicroStrategy Platform 37 #mstrworld
The next wave of interfaces What does your future hold? 38 #mstrworld
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